Do people jump from MLM to Internet Marketing?

Last week, Andrea asked an uncomfortable and provactive question in the betternetworker forum.

And I must admit, for a long time, I dodged this particular question whenever anyone else asked. Mainly because I didn’t know the answer. And now I know. So, here’s her question below and my response:

Hey there!

Last week, Andrea asked an uncomfortable and provactive question in the betternetworker forum.

And I must admit, for a long time, I dodged this particular question whenever anyone else asked. Mainly because I didn’t know the answer. And now I know. So, here’s her question below and my response:

Do people jump from MLM to IM?

Postby AndreaVahl on 21 Dec 2008 14:41

Does it seem like people who start bringing their MLM business to the internet get pulled into Internet Marketing and affiliate marketing? Is IM easier than MLM? Are people having more success selling an e-book than selling their MLM opportunity? Just some questions I’ve been kicking around and curious what others thought….
To Your Success,    

Andrea Vahl
http://www.bestliquidvitamin.biz
http://www.mlmwebresources.com

User avatar
AndreaVahl

 

 

Could it be true?

Do network marketers who get online looking for better ways to market their business end up getting sucked into Internet Marketing?

Of course, the answer is YES. But not just because it’s somehow inherintly “easier”.

Below is a copy of my response to Andrea, directly from the forum:

 

Andrea,    

The simple answer is “Yes”….

Oh, yah i had more. But I hesitate to say because it’s controversial. We’re all grown ups here, no one’s gonna get cry because of this, right? 

The True Story of How Stuff Happened

MLM is how we’ve come to label those marketing opportunities stuck in the stone age. They don’t have systems suitable for online and they don’t train people to use online lead generation methods.

The reason is that no one has bothered to tell those company founders about this strange new invention called”The Internet”. 

I discovered it a few years ago, and it’s really good. 

Apparently, as it turns out, it lets you educate customers and sell your products lightning fast, for a fraction of the cost of doing it using television ads and celebrity endorsements–it lets you cut out the middle man and sell direct to the customer. (Oooohh exciting!)

And you can get an army of entrepreneurs and “wannabe” entrepreneurs to go market your stuff for you with money from their own pocket and time out of their own day. Then you pay them on the sales they make.

Anyway, what happened is that members of these archaic MLM companies are people who never heard of affiliate programs (nor the internet). They went around telling their friends and family who also never heard of affiliate programs about their stone age opportunity. Some of their friends and family jumped on board because they wanted to make more money in their lives. 

Poor unsuspecting people. They didn’t know any better. Money didn’t rain from the sky for them. Lucky for them, another friend came and told them about the latest innovation in technology called “The Internet”where they can go and learn opportunity-selling skills.

OMGGGG, suddenly they were exposed to modern marketing companies that sell products, design training, build tools, and create systems suited for reaching, educating, and selling to an infinite supply of customers with the world as their audience. This “The Internet” thing is rather useful! Holy Smoke!

And the entrepreneur-in-the-making suddenly realised–that instead of having to build systems and tools and training from scratch for their backward company, he/she can start a business positioned for the 21 century. Not the stone age. (As we all know, that passed long ago).

So, that, Andrea is the true story of why people leave “MLM” and become “IM” instead. Thank you for your deep and probing question–i thought no one would ever ask it.

Jim Yaghi

Think 1,000 MLM Leads / Day using PPC ads is impossible?
Guess again! Jim’s on a mission to generate 30,000 leads a month for Magnetic Sponsoring .    

Watch the chronicles Jim’s Coffee Adventures on Video and see how “PPC Domination” is done!

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Affiliate Marketing and Internet Marketing are the new age of Direct Selling (Multi level marketing, Network Marketing, Home Business).

“What about the residual income? You can’t get that in affiliate marketing!”

Umm….actually, you can. And you don’t have to train or recruit any reps to do it either.

Before I show you some examples, let’s agree on a definition of “residual income”: Money earned and collected many times from a past effort.

In traditional Network Marketing (offline), recruiting new people and putting customers on autoship is the only way to create “residual income”.

Internet Marketing allows you to skip the recruiting aspect of Home Business so you can focus on what actually matters–the selling of the company’s product:

Here are some ways that I personally earn a residual income through Internet marketing:

 

1.  Sales Letters (or Pre-sales letters)

When I create a sales presentation in writing or video and place it on the web, I never give the same presentation again.

  • The letter may be read/viewed hundreds, thousands, or millions of times with no additional effort.
  • The letter may sell hundreds, thousands, or millions of times forever with no additional effort.

 

2.  Forum Posts

I generate hundreds of leads every day from forum posts I made in September, 2007.

 

3. Blog Posting / Twitter / Facebook

I recruit tens of reps from posts I wrote over two years ago. They never get wiped away, and the search engines index them so new people discover them all the time!

 

4. Email/Autoresponder lists

The email messages you load into your autoresponder continue to be sent out automatically every day, to every subscriber that signs up.

I put over 5,000 NEW people every month through the same messages I wrote two years ago.

 

5. Product Launches and Affiliate Products

If you maintain your list of email subscribers carefully, you can make money from the SAME people many times over.

Last month, we launched a new training product to our email list. With one short email in about 4 hours, we  grossed over $160,000 in sales without spending a single bit of extra effort (or money) to bring new leads.

 

6. PPC Advertising

Pay Per Click ads are one of the easiest ways i know to generate traffic on autopilot. It takes a bit of skill initially to set them up, but once you push the button they keep working.

Me and my business partner (between us) bring in 10,000 leads per month using PPC–and we pushed that button nearly a year ago.

 

Now you tell me, if the internet were to give you THAT much leverage, what do you need to sign up new distributors for?

I don’t tell you this to suggest you turn all your applicants away. Only weaklings.

Once in a while, you’ll see someone who has the potential and dedication to learn what you know. And in those instances, allow yourself to invest in training them so they add power to your team. 

The rest are leaches. They steal time and add little value.

In the new age of Network Marketing, the internet replaces them.

Jim Yaghi

 

Why You Should “NOT” Use Your Keywords In PPC Ads

There’s a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad’s headline and body.

Is that true?

Well, I put it to the test because I never believed it for a minute.

There’s a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad’s headline and body.

Is that true?

Well, I put it to the test because I never believed it for a minute. And sure enough I now have proof that using the keyword in your ad DOESN’T necessary work in your favour at all.

Split Test #1

(click the picture below to see it properly in a new window)
ACN split test #1

Split Test #2

(click the picture below to see it properly in a new window)
ACN split test #2

Notice there’s a higher CTR in both occasions where I don’t use the keyword “acn” which I bid on. I also get a higher conversion rate and more leads at a lower cost. And there you have it boys and girls–finally the proof that you don’t need to use the keyword in your ad at all to keep Google and your user happy!

Does that mean you shouldn’t use the keyword in your ad ever?

Of course not. But you should definitely test to see if you can get a better result WITHOUT it.

The reason that there is a profound difference when i split-test the ads is that i am using an insider term that SCREAMS relevance to the searcher without it being obvious to Google. That’s what happens when I don’t use “ACN” in my ad copy.

And Google will reward you equally well with discounted click costs and high quality score because they believe the searcher’s assessment of usefulness over what the advertiser tries to tell Google.

Until next time, take care!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Ryan and Jim Go Wild…

I was working at my uncle’s “Route 66 Carwash” in Glendora, CA on my laptop when suddenly Ryan popped in. What!? Ryan’s my buddy and business partner from Sydney how did he get here? This hard-hitting interview reveals the details.

Here are some videos from my trip to the USA:

I was working at my uncle’s “Route 66 Carwash” in Glendora, CA on my laptop when suddenly Ryan popped in. What!? Ryan’s my buddy and business partner from Sydney how did he get here? This hard-hitting interview reveals the details.

Ryan was left a little hungry after his trip. So we took him out for some “fine dining” at In & Out in Glendora. This is the aftermath of 4 burger meals:

This is after we arrived in vegas. We took a road trip over and stopped to see the sights on the way. the video isn’t yet ready to share.

After resting and having a fun night out with the fellas in Vegas, with baggy eyes and no sleep, I left to learn about some advanced PPC strategies at the Inner Mastermind (later a product was released about the live event called the Arbitrage Conspiracy). While I was gone, Ryan went crazy with the camera filming Vegas and going on a journey of self discovery at the Venetian hotel where I stayed.

sorry that they came out of sync when i put them up on youtube but i swear they were fine on facebook and locally!

Jim Fights Some PPC Demons (and 16 New Leads / day)

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Hi guys and girls!

My name is Jim Yaghi and you’re joining me on the second video of my coffee adventures.

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Last month I attended a live event in Las Vegas at the Venetian hotel called Inner Mastermind. If you’re into it, I shot some fun videos of my trip for that event. You can find them on my blog or Facebook.

Anyway, this month a product launched by the name of the Arbitrage Conspiracy which was a product of that event. In case you’ve been hibernating under a rock and you didn’t hear all the buzz, the story goes that three young fellas from Canada were consistently pulling in as much as 150,000 dollars PER day online using Pay Per Click. What was more interesting to me was that Aymen, the main speaker at the event told me that they spent between 50-100 thousand dollars a day on pay per click ads alone.

Naturally, when I was invited by my friend Mike Dillard to attend and represent Magnetic Sponsoring there, I jumped up. Within a few days I got on a plane and flew over from Jordan to Vegas!

There wasn’t a great deal of difference between what they were doing with CPA and what i was doing with home business opportunity leads using pay per click. I used Google Adwords and Yahoo they used Adwords and Yahoo. They also used MSN and some other smaller and less trafficked pay per click engines–which honestly i can’t be bothered with right now. I tried MSN before and their conversion tracking was making mistakes so I abandoned it.

Also, Aymen’s team were making customised landing pages for each keyword and placing a single keyword in each adgroup–and so was I.

None of their keyword research tools were new to me. They used the Google tool mainly, a few misspell and typo generators, word combiners, alexa, and so on–i was doing that already.

But i learned two very important lessons. One was the use of automation tools to build up massive keyword lists and upload them all in one shot. Obviously they didn’t filter these keywords too much becuase no one could do that to a list of 1 million words. Their strategy was to first sweep the market with these million keywords and find keyword types and themes that showed SOME results with low bids. And by tracking the keywords that worked, they would kill the ones that wouldn’t convert. And they would laser target their attack to improve their click rates, click costs, and conversion rates.

So as soon as I got home, I got to work.

I pulled up alexa and used its related sites feature to find domains in the network marketing and home business industry. A small list of about 50 domain names came out. I then used a typo and misspelling generator tool to turn that into a list of around 800,000 keywords.

Oh but Google’s quality score would shut me DOWN if i tried to upload those keywords to my account. Instead, i posted them to Yahoo becuase it’s less strict. Several hours and yahoo accounts later, i had the keywords all ready to go.

Ok, let’s pause for a minute. I’m in phase 1 right now. Remember the 3 challenges i have to go through? Impressions, clicks, and conversion.

Right now, I’m focused on phase 1 ONLY. Keywords that get impressions. That’s all i care about.

Well Yahoo gave me impressions–very few. In my experience, Yahoo has always been weaker than Google for the Home Business niche–maybe someone else has better luck with Yahoo than i do, i dont know.

Not to worry. What’s next?

Well, I’ve gotta take this stuff into Google where there’s lots of fish. Out of the 800,000 keywords, i had to choose! I sorted all the campaigns by impressions and took the top 4 keywords from each campaign.

Now I still worry about the Google Quality Score since i’m really not focusing on Click Thru Rate or conversions–i want to keep my landing page generic. So i figured i’ll place these keywords on the Google content network first. Again, that’s a much less strict place to advertise than is the Google search.

I ran this for a few days and lo-and-behold…not only did i get impressions and clicks, but i got a super high conversion rate!

Now i get about 16 new conversions from that little experiment. Not bad but i gotta get disciplined about repeating this a few more times.

Go try this out for yourselves and let me know how it works. Meanwhile, i’m gonna go fight my demons and report to you in a few days.

Take Care.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Just another weekend at an Amman cafe

This is just for fun guys and gals.

My brother and I usually go out on the weekend to one of about three coffee spots. “Doors” is a main one we frequent that attracts a hip young crowd from the neighbouring Jordan University. We love it there because it’s just the right combination of service, atmosphere, and product.

This is just for fun guys and gals.

My brother and I usually go out on the weekend to one of about three coffee spots. “Doors” is a main one we frequent that attracts a hip young crowd from the neighbouring Jordan University. We love it there because it’s just the right combination of service, atmosphere, and food. Of course there’s the hookah and coffee too as well as an English-speaking crowd.

The owner, a young Irbidi fella usually comes over and says hello when we visit. I admire his fine business ethic and pleasant personality!

On this particular night, i shot a video because my poor brother couldn’t come out with us. He had a tough 5th year Civil Engineering exam the next day and was suffering from pain in his eye.

We didn’t want him to feel like he missed much so here it is:

How the Heck is Jim Gonna Get 1,000 MLM Leads/Day With Pay Per Click Ads!?

Welcome to the first of my Coffee Adventures video series. I’ve been thinking about starting a video diary for a while and i procrastinated on it long enough. With 2009 round the corner, it’s my goal to keep regular entries throughout the year. So let’s see how this pans out!

Hey guys and girls it’s jim yaghi here!

Welcome to the first of my Coffee Adventures video series. I’ve been thinking about starting a video diary for a while and i procrastinated on it long enough. With 2009 round the corner, it’s my goal to keep regular entries throughout the year. So let’s see how this pans out!

Jim’s Coffee adventures is just something i thought of because i love spending time in coffee shops around the world. Not that i like the taste of coffee…i have to put like 4 tablespoons of sugar and chocolate and vanilla and cinnamon just to make it bearable. But this all started back in Sydney when i was a poor broke student. I was hanging out at coffee shops so i could meet new people to network with–and it was there i learned to become an alpha recruiter.

This is my first adventure and it’s a tough one.

You might already know this about me–i’m obsessed with Paid search engine marketing particularly pay per click with Google Adwords and Yahoo. And since July, I’ve managed to pull a steady 150 leads almost EVERY day for my primary business.

Now I’ve got a few projects in the works with a friend of mine and we realised that for it to work, i’m gonna need to step up my lead generation to 1,000 leads per day some how.

I’d love to tell you that it’s just a matter of throwing more money on ads or something like that but it’s not. The only reason i’m not generating 1000 leads a day already is that i’ve hit an obstacle.

Somebody suggested that i’ve pretty much tapped out all the traffic there is to be had on Pay Per Click.

I think i’ve barely scratched the surface.

How do i know?

Well, here’s what i think:

I am friends with 3 major MLM players who generate home business opportunity leads with pay per click. Each of them gets approximately 100 or so daily leads. So between me and them we’re generating at least 450 leads daily. And that’s just the people i know!

So I’m pretty sure that there’s at least that meany leads a day out there…waiting for me in pay per click. And i can have them as soon as i overcome this obstacle!

I’ll fill you in on what that is in a second, but first…here’s where you come in.

Over the next few weeks and maybe months, i’m going to keep you posted about everything i tried, what worked and what didn’t. This way, you can pull some nuggets to use in your own marketing. And hey, if you follow along with me, by the time this adventure is done, you could be generating hundreds of leads for your own business using Pay Per Click marketing.

So if you like, click in this video to view it in youtube, then post a reply video and tell me what you’ve been trying, what’s working, and what’s not. Feel free to use screen shots, props, skits, and friends to demonstrate with. It’s up to you–or just watch silently!

Whenever i face a challenge with pay per click, i divide it into 3 phases. they are 1) Impressions, 2) clicks, and 3) conversions. Because that’s pretty much all there is to creating a profitable campaign in pay per click. And they have to be in this order to make sense–i mean, no point working on writing a perfect ad that gets a high click rate if i’m not getting impressions to begin with for example.

That’s why my first challenge is to generate impressions for my ads. I dont care if they get clicked or if they sell or make money–i just need many many many people from the right audience to see my ads.

What better way to do that than by finding new and related keywords to trigger the ads?

Easier said than done. This is my obstacle. Since July, I have tried and I can’t seem to find appropriate keywords not already in my campaign. They’re always either infrequently searched or not what i would consider relevant. Now, I’m about to change that!

Stay tuned to hear the rest of the plan!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.