Spyfu: How Keyword Spy Tools “Spy”

Let’s get something straight right from the get-go.

I’m not a fan of Spy Tools, so if you’re looking for someone to tell you that you should use them, then I’m not the guy. I see PPC Spy Tools as a glorified gimmick that sounds good in theory but rarely ever delivers in reality.

It’s just one of those cheeky tricks marketers employ to take the cash of the lazy marketer on a monthly basis. It appeals to people who think that they’re going to cheat and take someone else’s hard work for themselves. I have issues with the creators of these tools from a moral stand-point too. They are promoting that we dirty the Ad space with bullshit copies of ads going to copies of other people’s landing pages. Google has to constantly slap even the legitimate advertisers just to clean up the mess of these people.

Recently, I decided to do some research of my own to find out what it is exactly that Spy tools do to appear like they are giving you the secrets of the top dogs in your pay-per-click market.

I picked up as an example, the SpyFu tool popularly known for many years. There are other examples though, and they operate in a very similar way. Examples include, Keyword Spy, PPC Web Spy, and Google Cash Detective.

Right away, I saw their method involves running a “bot” or a computer program that sits around the net all day running fake searches for different keywords.

Now, you might not be advertising yet on the keyword you want to spy on, but your active ads are still being triggered by these bot-searches. Imagine with all of these different bots from the different Spy Tools all running searches on your keywords and racking up impressions on your ads. Now, let’s assume that they never actually initiate a “click” action on your ads so it won’t cost you any money that way.

However, the act of “searching” racks up impressions on your ads. Impressions that don’t result in clicks…which translates to reduced Click-Thru-Rate. Consider, that Google and other search engines penalise such ads that are displayed often without clicks. Ad position goes down, click cost goes up, and quality score (which is 80% influenced by click-thru-rate) is reduced. Can we say, that this will eventually result in Google Slap for even legitimate advertisers?

Also, when you go to your favourite keyword research tool and look up the popularity of keywords you want to bid on–you’re going to see impressions heavily weighted by these spy tools. Rendering keyword research tools almost useless. Which means you’re likely to choose keywords that APPEAR popular to bid on when really hundreds of searches a day are actually initiated by these Spy Tools in their research phase. Or as they like to call it their “web scrapping” or “crawling” of the internet ad space.

The tools then store this data and keep updating it daily in a database. Which they query when you come to “spy” on someone else’s display domain.

Let’s assume that none of this bothers you. And talk accuracy of the information Spy Tools give you:

Next in my research, I went to the SpyFu documentation and read what they say about how they calculate Daily Ad Budget. This is one of the factors that customers of these spy programs find important. If an advertiser has a large daily ad spend, they’re immediate candidates for Big Boy status. These are the people you’re going to copy, right?

Here’s what SpyFu says about Daily Ad Budget:

When we calculate Daily Ad Budget, we start with all the keywords that we have seen a domain advertise on. We eliminate overlapping keywords. For example, “race cars”, “luxury cars”, and “cars” becomes “cars”. Then, we take into account the current and historical positions that we have seen the domain’s ad appear for each given keyword. Based on the position of each ad, we estimate the price that the domain likely pays for the keyword. Basically, we then add up all the custom individual keyword costs per day and we arrive at the Daily Ad Budget.

Basically what this translates to, is that they are calculating the CPC bid of individual keywords by looking at what position each ad shows up in for a searched keyword. If the position is high and the position is equally high, it would SEEM that the advertiser pays more per click. However, this doesn’t factor their quality score, their account history, or the click-thru-rate of the ad. Which will all influence the position and cost-per-click bid.

Guessing the Broad Match Algorithm

In addition, finding “overlapping” keywords can only be done as a best-guess. No one really knows the algorithm Google uses for broad match keywords. We also know for a fact that both Google and Yahoo decide to show ads especially in broad (or advanced) match based on the PREVIOUS search the user conducts. Which the Spy Tool has no idea of. So Spy Tools will never get you a completely accurate list of the actual keywords people bid on.

Ignoring Long-Tail

Next, you’ll notice that in all Spy tools, you only ever see at most keyphrases of 3 words or less. The reason is that their overlap-finding-algorithm is too restrictive and their data is only useful for high volume keywords. They, instead, lump all longer-tail keywords into a single general term. This means you’ll never get a full picture of what is going on in anyone’s account. For all you know, their money keywords come from 1000’s of low-search long-tail keywords. And you’ll be baffled why the more general term SpyFu gave you stats about doesn’t work.

Flawed Average CPC

Here’s what SpyFu says in their docs about how they calculate average CPC:

If you take the Average Cost per Click of every keyword that a domain advertises on, add them all up, and divide by the total number of keywords, you will have the Avg Cost/Click for a domain. For example, if a domain advertises on 3 keywords with Avg Cost/Clicks of $1, $2, and $3, respectively then the Avg Cost per Click for the domain would be $2.

What a load of crap. This would only work if there are exactly the same number of clicks for all keywords. And we know for a fact that even if you BID the same on your keywords, your click count that Google or Yahoo report is different for each keyword, each Ad Group, and each campaign.

Here’s a table to show SpyFu’s example:

Key Term 1

Key Term 2

Key Term 3

Totals

Avg CPC

1

2

3

Number of Clicks

1

1

1

3 clicks

Total Cost

$1

$2

$3

$6

Looks right. Doesn’t it? Now look at the table with the same numbers they get and we only change the number of clicks received for each key term:

Term 1

Term 2

Term 3

Totals

Avg CPC

1

2

3

Number of Clicks

11

13

20

44 clicks

Total Cost

22

26

60

$108

In this case the average CPC is $108/44 click =Average CPC of $2.45 not $2 as SpyFu’s method would suggest.

What About Region Targeting?

Unless Spy Tools have an international presence (which I’m sure they don’t), they gather all their stats about the web from the locations they are centrally located at. Meaning, if an advertiser gets most of their leads from Australia while the Spy Tool operates out of Arizona, USA it will not be able to tell you that the advertiser is winning a lot of money with their keyword in Australia.

There are many more reasons why Keyword Spy Tools do not give you any kind of accurate results you can use. I think these are sufficient to build a case though, against using them. And for $70 a month, SpyFu’s subscription is NOT cheap. I would rather keep that $70 to get 35 more leads a month! I would rather use that ad budget to actually TEST my own ads and keywords and find out what works best for my business. So should you.

The fact of the matter, though, is that Keyword Spy tools exist and they’re not going away. And despite all my moral issues with them, I occasionally use them to get fresh keyword ideas when I have none. I do not trust any stats given about those keywords or copy the ads I see.

A good PPC advertiser knows that a lot more goes into creating profitable campaigns than just knowing who’s ad shows up the longest and who spends most. The way you group your keywords together is a much more important piece of information to know. And if someone could tell me that, maybe then I’ll pay the subscription willingly. We know that negative keywords play a huge role in the success of a campaign–the keywords that someone’s ad DOESN’T show up for–can someone tell me that? Probably not.

And next time you whip out a Spy Tool, just think–if you had spent $100,000+ dollars to find out what keywords and ads make you money–do you want some nobody advertiser to come along and take your leads over night? I think not.

Much of the material in this post came from this well-thought-out blog post on how to FOOL your competitors who think they’re smart using Spy Tools: http://www.seoptimise.com/blog/2008/09/4-ways-fool-your-competitors-using-spyfu.html

Stay original!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

Guess What? I Can’t Teach Google in University

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To me, education is valuable. I have no fear of learning new skills.

Most regular people I’ve met don’t think like this though.

For as long as I can remember, my father dreamed that I would complete a PhD and become a university professor like him. This would have made him so proud.

I shattered those dreams for him.

Because, while growing up, I knew that kind of life was not what I wanted for me. When I was little, I didn’t like being told, “We can’t afford it”. I didn’t like that we’d never go anywhere just for a holiday–just because. I didn’t like being teased in school for wearing second-hand clothes.

I demanded more. And I went out and got it.

A couple of weeks ago, my father invited me as a guest lecturer at his university to teach Google as a research tool to a some post-graduate “computer assisted language learning” classes. 

Now, I’m no stranger to presenting in academia. I traveled for many conferences as part of my postgraduate work and for my brief stint in “Corporate New Zealand”.

At the age of 21, my father couldn’t have been prouder when he accompanied me to one conference in Geneva where I presented my scientific research to a room-full of experts.

He probably wanted to re-create that experience. I know because he often reminices about our trip.

So as not to disappoint him, I wanted to create a mind-blowing fun presentation for his students. 

As I faced the room and began speaking, what stood out for me was the total lack of interest of the class. I had virtually no audience participation. Students were in the back texting on their mobiles and talking.

It was hard for me to experience this. It was a reminder of why I hated academia so much.

As I looked at the students’ blank faces, I couldn’t help but think that the entrepreneurs I teach now are a much better audience. They have balls!

They attend the class because they CHOOSE to. And why shouldn’t they–typically they spend several thousand dollars for a weekend of learning in addition to traveling in, sometimes from other countries.

I remembered university.

My class-mates skipped more classes than they attended, they rarely studied for exams, and they copied assignments from one another at the last minute.

All they wanted was to pass the class with as little effort as possible. They just wanted to finish their degree requirements, get a piece of laminated paper–their “license to practice”. And then find any job so they can buy a used Honda, a home mortgage, and whatever bullshit fascinates a 20-something-year-old.

Entrepreneurs aren’t usually like this. But I still come across marketers-in-the-making who think like school kids.

These guys are looking for “systems” and people to do it for them. Sadly, some people still ask me to build lead capture pages and create campaigns for them.

How is this any different from my classmates who ordered the teacher’s manual before the textbook?

How are they different from students who copy each other’s assignments and cheat on the exam?

It’s not. And I don’t see any way around it: If you’re in marketing, lead generation is the most essential skill you learn.

Sure you can outsource parts of your business. But the cost would be way too high for most people starting out. Most lead generation companies will charge you a monthly base fee in addition to a percentage of everything you make. And you’ll have to pay the Google bill they accumulate. So you’ll need to trust their skill level to begin with!

In fact, I was recently offered just that by several businesses. They were ready to pay all advertising costs, $3,000 a month as a base, plus an additional $2 per lead generated. And if you know me, you’ll know I generate thousands of leads every day on Adwords.

Which means MY income would be guaranteed at 6-figures while theirs wouldn’t.

On the other hand, my course, PPC Domination which taught the very same skill I use–sells for a measly $177 with a guarantee and a generous refund policy.

Right away, you can see which is the better deal.

Pay two or three times your Adwords bill to someone else–or learn a life-long, multiple 6 and 7 figure skill for a tiny price?

Why the stark difference?

I asked my father after my Google lecture, “Why do your students pay fees to attend classes they don’t even pay attention to?”

He responded (and I paraphrase), “Humans are internally programmed to value education less than results. Information is not tangible. We have the same problem when campaigning to get academic journal subscriptions and software. The university administration will only approve applications for computers and hardware but not the software that makes them useful.”

Hmmm..Makes sense. Doesn’t it?

As well as the fact that it takes longer to learn a skill than to be given the result. It takes more than just auditing the class. It takes action.

Yet, when given a choice, true marketers prefer to learn “how” to market than to keep paying for someone else to do it for them. Because the skill allows you to make money at will.

Most home businesses revolve around advertising and traffic brokering in some way.

  • Affiliate marketing is all about driving massive amounts of cheap traffic to a sales page. The sales funnel, the product creation, and the distribution is not your job.
     
  • CPA marketing is the same except you’re paid on leads instead of sales.
     
  • Network Marketing and direct selling is essentially affiliate marketing. You promote a company’s set of products and train new sales reps to promote the products. Which you can only do if you yourself can market.There is no product creation or management involved.

If you’re running any of these home business models, then the ONLY activity worth your time is creating traffic.

It makes little sense to call yourself an affiliate marketer, CPA marketer, direct seller, or network marketer if you don’t know basic traffic and lead generation!

I think of a PPC course I picked up two years ago by Perry Marshall called The Definitive Guide to Google Adwords. It cost me $49 once.

Within a few days I accumulated an Adwords bill of several hundred dollars with little to show for it. I could have asked Perry for a refund and  said that Google Adwords doesn’t work for me.

But I didn’t.

I reviewed the course a few times and made some changes to my campaign. When I couldn’t figure something out, I read some more, used a new angle, and tried again.

A few days later I made my first sale.

Today, two years later, that’s how I make a living. Full time.

In fact, teaching what I know about advertising online has consistently made me LESS money than I have ever made using the same skill I learned in Perry’s course.

Not long ago, I was thinking–what if Perry Marshall had charged me, instead of $49, a tiny percentage of everything I earned as a direct result of what I learned from him?

I would be hundreds of thousands of dollars in debt! Knowing how much money he taught me to make, I would gladly pay if that were his fee. But it wasn’t.

No. To me, buying education is infinitely more valuable than buying result. 

What do you think?


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

The Marketer's Dirty Little Secret

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The Cancer is taking from his strength every day. And yet, he bends over backwards for me. Every so often, he makes the long, cold hike to my home. He uses a cane as a walking aide.

days. Nails thin of skin AP-9L in label curl.

A loud rattle at my bedroom window wakes me from my sleep.

Being a night-owl, my reversed sleeping hours are unusual. The front-door is on one end of my home and my bedroom all the way on the other. It’s hard to hear anything this far.



grandpa coming round the back


So he comes around to the back. I wake up to his knocking on the window and greet him through the bars. I inquire about his health.


He responds that he missed me.

I invite him inside.

He walks around to the front of the house on the walking stick I got him on my last visit to the USA. Once, he admitted to me that he found the cane I got him to be easier on his hands than the one his son did a few weeks before.

As I see him approach from the corner of the house, I move toward him to embrace him and kiss his cheeks. He smiles. I offer him coffee and cake.

He rarely eats.

Food served by me is an exception he makes. The old man is wrinkled skin and bone–A shadow of his former self.

Amongst the old-timers, they reminisce about his legendary strength. At weddings, a group of them sit around a table talking about the good old days. When you hear them speak, you’d think that there wasn’t a boy he’d not beaten or a fight he’d not won. Elderly women talk of his rugged good looks and remember his dancing, crystal-blue eyes.

I’ve often thought about how I describe my grandfather and how I’d remember him when he’s gone. The painting I’ve drawn here is one example. But my father would say that it’s biased and untrue. He sees his father very differently than I do.

Neither of us is wrong. Our descriptions differ because of something called Re-Framing.

Re-Framing is a way to alter the appearance of information or experiences by changing their context. When you re-frame information, you can help another person experience their actions or view their beliefs from a different perspective.

For example, when a prospect doesn’t show up to a meeting with you and your sponsor, you might say to your sponsor, “Oh no! She’s bailing on me. She doesn’t want to hear our presentation.”

But your sponsor may reply, “What if she had an accident on the way here?”

Although, in both cases, the information doesn’t change (prospect not here), the way your brain views it will cause you to react differently:

On one hand, you might write an angry text message, “You wasted my time! I waited for you and you didn’t have the courtesy to call and cancel!”

And on the other hand, you would make a concerned phone call, “Hello, Claire? Is everything alright?”

How I described my grandfather to you is based on my own experiences with him–as his favourite grandson. Surely, someone else could make him seem frail, old, and annoying.

A relatively new field in Psychology called Neuro-Linguistic Programming (or NLP for short) uses framing and reframing as a way to “program” people’s minds to let go of bad habits or acquire new habits. NLP has recently found many important applications in sales and marketing. Because, it’s nothing more than a way to communicate more effectively.

Smart marketers use re-framing to ignite the desired emotion or belief in their customer. They can make you feel excited about clicking their link, opting in to their marketing funnel, or buying their solution.

A dirty secret of marketing is that you can take the very same information, package it up with two or more frames, and then sell it to the SAME people. And they’ll buy one of each.

For example:

  • Mark Joyner in Mind Control Marketing uses the frame: “Military mind control techniques scary as hell like Hitler used on the Nazi.”
  • Joe Vitale in Hypnotic Writing uses the frame: “How to write in a way so compelling of buying behaviour that it’s like hypnosis.”
  • Frank Kern in Mass Control uses the frame: “Techniques to help you control the masses and influence mass buying behaviour.”

Since the dawn of time, what works in marketing has remained unchanged. The major contribution and success of an author is simply how they deliver their information. You’ll see these examples in every ad, in every religion, in every best-selling story, and in every blockbuster movie. It’s a means we communicate by. It’s how we motivate, affect, and challenge each others’ beliefs.

Did you, by any chance, pick a favourite frame from the above three examples? I know I did 😉

Framing and Re-Framing are important marketing concepts. I use them all the time…Including how I described my grandfather to you earlier. I wanted you to feel a certain way about him…the same way I do, because I adore the man…

In my sun room, he only stays a few minutes. He puffs tobacco with shaking arthritic fingers. Conversation is dry. But I sit with him because I know that means the world.

When he leaves, the aroma of his imported tobacco lingers behind him. His half-drank, overly sweetened coffee sits on the table steaming slightly by the chair he occupied moments before.





Grandfather
Grandfather Relaxing in Front of My Home





I’m fond of him. He’s child-like in his innocence. So sensitive and easily made to cry.

I’ll never forget a few months ago when my father sent me to tell him the bad news. Grand Dad’s sister passed away. I arrived at his door and he opened after my first knock. He held me tight at the door before I could say a word. I assumed the news must have reached him already.

But it hadn’t.

When he learned that she died the previous night he cried and cried. He had a rough life working in his grandfather’s farms. He was orphaned young and his sister was the only mother-figure he had.

My father knows him differently, though. Maybe it’s because to him, Grand Dad is the ruthless man who beat him viciously every day when he was a child. And such is his love for his father, that he still strives for his approval even today.

It’s useless. Grand Dad will never tell him he’s proud.

When my father offers him a cup of coffee, Grand Dad gets mad.

And, now, my father hates the cigarette stink Grand Dad leaves behind.

New Interview on Quality Score & Rumours of “Adwords Hate”

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In addition, we discuss the recent rumours that Google is banishing MLM businesses from advertising with them.

You can get access to the new video in your Magnetic Sponsoring backoffice under the products tab. Choose PPC Domination and then look for “Call #3”. 

I also include an easy way for you to produce landing pages of your own

Share with you a technique i use to get really cheap clicks

Talk a little bit about the new keyword research tool PPC Bully

And much more…

If you don’t have PPC Domination and you’re still trying to advertise your home business with Pay Per Click–what the hell are you doing? Watch PPC Domination now.

later!

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How to Get Twitter Traffic To Your Blog

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In the beginning, most visitors came in by directly entering the URL into their address bar. As it became more popular, referral traffic and search engines played a bigger role.

Over the past few days though, I noticed 500% spike of new visitors coming from Twitter.

Light bulb went on in my head of course. It ocurred to me that the reason was a stupid little post I did a few days ago which had a picture of my crazy book shelf. For whatever reason, that was interesting enough that a few of my Twitter pals re-Tweeted to their pals who then discovered the blog.

Anyway, so I decided to ditch the other social bookmarking plugin I was using with wordpress and get another called TweetMeme. It’s pretty simple to install and activate and makes it easy for visitors to share on Twitter any of this blog’s posts. Simply genius.

Only thing I didn’t like was that it posted the little sharing box EITHER at the top or the bottom of a post but not both. I wanted it both at the top where it’s easy to spot…and at the bottom where it’s convenient to share a post when someone is done reading it.

So i jumped in to my wordpress plugin editor and modified it as I do with any plugin that needs minor tweaks to suit my uses. I was going to leave it at that…but I thought you guys might want to try to modify it on your blogs too.

  • Save yourself the effort, just download the modified Tweetmeme from here.
  • Upload to your wp-content/plugins directory.
  • Activate the plugin.
  • Click Settings on the left of your WordPress interface.
  • Choose Before AND After option
  • Save Changes

Now you’re set to go. Enjoy

UPDATE: The creators of Tweetmeme have seen my modification and adopted it in all new versions of the plugin. Therefore, I recommend you download Tweetmeme directly from the WordPress “Codex” plugin repository as that will be the latest version. A lot of cool and useful new features have been added since i wrote this post.

say. Its hasnt my as to, it my.

PPC Domination Contest : MacBook Pro for the Ultimate PPC Dominator

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PPC

Only 4 days left until the launch of PPC Domination.

And if you follow my instructions here, I can help you feast your eyes on a fat 4- or 5-figure commission in your Paypal by January 31st. And I’m not even talking about the $3,000.00 cash prize or the 15″ MacBook Pro laptop that some lucky, lucky, lucky girl or guy is gonna end up with by winning the affiliate contest.

With every Magnetic Sponsoring launch, people like David Schwind, Fernando Ceballos, Raymond Fong, and myself  cash in big time. And I don’t think any of us have ever been the official “winners” either. Though we’ve been strong contenders in any case.

There’s a simple formula each of us uses. Anyone, no matter how small-time can duplicate it just as easily and have a 4- or 5- figure month this month:

1. Change Your Signature

Change your forum signature in all the forums you participate in. Insert a link to your affiliate landing page.

Even in betternetworker where most of the Magnetic Sponsoring crowd hang out, you can still get sales. In fact, about 80% of the commissions I earned during launches came directly from the community website! Remember, many members in the forum have never bought any MS product yet.

And, more importantly, the forum is visible and accessible to public searches in all the search engines.

A good signature will make use of the visibility from ALL of your past forum postings. And as for future ones, this is around the time I start participating in the forums a lot more. So go ahead and look for threads you can add value to!

2. Create a YouTube Review of PPC Domination

Get out your webcam, flip cam, or even use Camtasia and record your screen. Make a short and sweet YouTube video (1 or 2 minutes) focused around the benefit people will get by opting in for the freebie offered on the product launch page. Tell people what they can hope to learn once they register on your affiliate landing page. At the end of the video, make sure to post your personal affiliate page inside the footage.

Windows Movie Maker (free with windows) and other similar programs allow you to add titles. Use the “title” feature to tell people your affiliate link. It’s register your own domain and forward to it so you don’t lose commissions.

Don’t assume that because you put the URL in the description you won’t need it in the video too. Your video may be embeded in other websites and blogs without the attached text content. If that happens, you want your URL visible in the video itself!

When YouTube asks you for a text description, either write the transcript of what you say in the video or leave it blank for now. I’ve got another step later that will help you fill it out. But make sure you paste the link to your affiliate URL right at the top of the description before everythign else. This ensures it’s visible without viewers having to click “more info”.

Your video title should at least have the name of the product and one benefit of it. For example, with PPC Domination, your title may be, “How to Generate 200 MLM Leads / Day Using PPC Domination ” or “5 Deadly Mistakes Network Marketers Make With PPC”.

3. Write an Article

Articles should be educational or informative. Their purpose is similar to that of the YouTube video you uploaded. Give your reader an evaluation of the product if you already have it or give a summary of the benefits people can expect from the information contained in the product.

An article is quick to write. You only need 400 words.

4. Post Your Article to Your Blog

If you have a blog, post your article there first. This will mark to the search engines that this is the “source” of the content because your RSS feed will be read earliest.

Link the name of the product to the your affiliate landing page. Also, at the bottom of the article, add a prominent link to your page with a direct call to action. Then go back and copy the embed code from YouTube for your video and paste it somewhere in this article’s blog entry somewhere appropriate.

You can even add a banner to your blog for the duration of the launch to help increase your reach.

5. Copy Your Article Into YouTube

If you didn’t use a transcript in your YouTube video, just copy directly your entire article and paste it as the description of the video you posted to YouTube earlier. Make sure that your URL still appears at the VERY top of the video submission though.

This step helps the search engines find your video better because search engines are hungry for text. And you would have just given them a whole bunch of recycled text in the video description!

6. Copy Your Article into Squidoo

Create a squidoo lens around your PPC Domination article. Include your YouTube video too. Make sure you link back to the same article in your blog. (Don’t link to the main home page of your blog or it’s pointless). Also, within the lens, have a direct call to action that asks people to go get your freebie from your affiliate URL.

7. Submit Your Article

Use Ezine Articles to submit your article again. Remove all links from within the body of your article or it will be rejected. The review process can take an entire week after submission so do this soon.

Don’t forget to remove any promotional/salesy content within the article itself. Your bio line is the only place you’re allowed to have a direct call to action. Use it wisely and send people directly to the same article in your blog post.

Repeat the same process by submitting the article to the betternetworker website.

8. Share Your Video

Bookmark your video with digg and del.icio.us. And post it to your Facebook profile too.

9. Share Your Blog Post

Bookmark your blog post with digg and del.icio.us. And make sure that Facebook is importing notes from your blog.

10. Tweet About It

Write a twitter entry to your blog. If you use the Twitter application on Facebook you can even get it to update your Facebook status to match your twitter update! That’s a smart way to put your new blog post in front of your Facebook buddies–all those annoying people who have been adding you to look at their bizops can see it.

11. Write a Press Release (really profitable!!)

This is one of my favourite methods of promotion–particularly useful when there is a product launch.

A press release is a kind of ad directed at news reporters and bloggers. You’re trying to sell them on a story or new, newsworthy event. If reporters likes your story, they will investigate further (sometimes by contacting you). The result is multiple blog entries and RSS syndicated content throughout the web, and possible exposure offline when people write news based on your release!

The best press releases are short and about two paragraphs in length. They evoke curiosity.

In the body of the release or in the “closing” details, send the reader directly to your affiliate landing page for more information.

I usually pay for press releases but you have the option to submit them free. If you submit a free press release your links won’t be blue and clickable. This means search engines won’t recognise them and give love to your site. Also, it means if a reader of your release wants to get more info they need to copy and paste the URL into their address bar.

A paid press release submission allows you to place active links in your entry. It’s up to you which you choose depending on your budget. I submit press releases at 24-7pressrelease.com where you may choose free or paid options.

I highly recommend that you at least consider spending $10. In my experience, the reviewers aren’t so strict on your release when it’s a paid submission.

12. Blast Your Email List

No matter how small your list size, just send out an E-Mail and ask them to check out the new product. Pass on your affiliate URL.

13. Go Do It Now

Don’t put it off until the launch. Otherwise you’re gonna miss it! Most of the action happens BEFORE the product is launched when everyone is buzzing about it. You have 4 days to fill your pipeline. And when the doors open, everyone you gather over the next 4 days will get a chance to buy.

You will earn commissions not only on the sale of PPC Domination, but on every subsequent sale that follows.

That’s it folks. How much does all of this cost?

Money Spent: $0.00

Time Spent:

  • 30 minutes to write article,
  • 30 minutes to record and edit video,
  • 30 minutes to write a press release,
  • 30 minutes to submit and share
  • Total = 2 hours of work.

Revenue Generated: $1,000-$10,000

I kid you not my friend. I have used this very list at each launch and earned NO less than $1,000 and as much as $10,000. I did this in the early days of hardship and I am doing it even right now.


Does this PPC course work? Read PPC Domination Reviews here.

Good luck!

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My “PPC Domination” Debt

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Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That’s a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.

 

PPC Domination (How to Get 100s of MLM Leads Using Google Adwords)

Had I kept an organised blog back then, I may have even bored you with daily updates of the three agonizing months it took to produce the course. IN VIDEO.

 

But luckily, you’ve been spared.

Within the hours of video that make up the bulk of this course, I share how I have been producing my home business leads for the past two years.

When we launched the beta of this course back in November, I had no idea we would sell out so quick. And then I spent the next few weeks nervous waiting for some kind of feedback. None came for some time.

competitive. I lotion and the next kid with,.

Little by little, trickles of our beta testers began to add me on Facebook and Twitter. Small “thank you” notes and mini-testimonials of their results in their add requests.

What truly humbled me was when Mike Dillard wrote in asking for their testimonials and results…MANY MANY people were so generous with their time. They responded. I literally saw FLOODS of reviews from our testers. 

So I want to take this opportunity to thank you all. Everyone who beta tested the product and asked questions on our live calls. Everyone who sent in a testimonial or review, written or video, positive or negative. I am very happy to have helped serve you all!

Most of all, I want to thank my friends Mike Dillard and Tim Erway for their constructive criticisms, for coming up with the idea of this product, for helping me structure the material in a way that everyone can understand. And of course, for helping me reach you.

I’m also very grateful to Dr. Sane Yagi and Dr. Basma Yaghi who were actively involved with me in testing the content for understandability by newbies. They loaned me their lack of expertise and knowledge in Internet Marketing and PPC.  Sane helped me create examples and specific slides. Basma was my guinea pig;  before anyone else took the course, she took it. Then she used what she learned to begin a new career in CPA marketing.

If you missed out on the beta-launch of PPC domination and you don’t want to miss out again, then register to get the free PPC Domination videos showing how I get 150 MLM leads / days, how Sophia and Aaron Rashkin are getting 90 leads/day, and the top 5 mistakes people make when using Google Adwords.

Of course, you’ll also be reminded on the 19th when the course is officially launched!

Register for PPC Domination Now

Double Digit CTR, wtf!?

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Hear this story first…

A few weeks ago I was guest of an online Radio Show courtesy of my pal Ben Settle.  The main topic was Google Adwords and I was brought on to talk about my experience with PPC. While on the call, the other guest showed a snapshot of his adwords account where he was bidding on over 400 keywords–get this–in the SAME adgroup. That’s something a lot of experts, including Perry Marshall will tell you is a biiiiig no-no.

Well the surprising part that had me baffled was that he had a 93% conversion rate. Dude, there’s the very same screenshot I saw in the captioned image below. What a guy! Seriously, I have been impressed since and that’s a really long time to be impressed with someone, ok?

Today, I thought finally to give it a go myself.

I added 500 keywords to the SAME adgroup and gave them individual bids. That’s pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it’s been working brilliantly.

But I decided to give the multiple-keywords-in-an-adgroup trick a go. After all, I’m still working on my original 1,000 leads/day challenge that I set maybe a month or so ago (if you remember).

This
This Adwords Account Snapshot Had Me Baffled: 400+ Keywords In The Same AdGroup With a 93% Conversion Rate With A Landing Page That Should Never Have Converted!

One of the lessons I learned through my online marketing experience is that just because something is working doesn’t mean it’s the best way. So what were the results of this experiment?

First, my click-thru-rate on that adgroup went from 1.5% to 12%. Heck yes! Double digit CTR!

That doesn’t even make sense. Considering that i’m using the exact same ad on 500 keywords. Theoretically, the more targeted the ad is to the keyword, the better response it should get. Here, instead, 500 different keywords with the same (much less tailored ad) are getting clicked more frequantly. Here’s why I think this happened:

When bidding on just a single keyword I would use the same bid for potentially 1000’s of searches. But when I’m targeting longer-tail keyword derivatives I’m gaining the advantage of being able to put down individual bids more customised to each search string’s competition. And I also think that Google is giving preference to my ad over others, regardless of my bids, because I’m telling it specifically (instead of implying) that it should show the ad on those exact search strings.

There is a down-side to this trick though.

My conversion rate shot all the way down. I mean, there’s literally ZERO conversions for the couple of hundreds clicks accumulated today.

Expensive experiment. But a very valuable lesson learned about increasing click-thru-rate.

Now, onto figuring out how to make the landing page convert more of those clicks!


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Keyword Research: Shall I Spy On My PPC Competitors?

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Brad

The tools are supposed to be able to allow you to plug in the address of your competitions’ websites to retrieve all the keywords they’re bidding on in sponsored search. Also included, is usually a copy of the corresponding ads and estimated bids. Sounds pretty useful doesn’t it?

Not really.

I’m gonna tell you NOT to research like this. There are better ways to spend your money (like on your PPC ads). And more effective ways to beat competitors to the top of the search page.

Am I saying this because it’s immoral to spy and steal the campaigns of others? No.

It’s because Spy tools don’t deliver on their claims.

To non-technical folks, computer programmers are like magicians. They create magic with their computer code and do amazing nearly miraculous things. But another programmer looking in from the outside can still see the thin string that pulls cards into the magician’s sleeve. They can see that the magic is nothing but an illusion.

Spy tools are an illusion. A marketing gimmick. There is a market for them because people are lazy. I mean, sure it would be nice to just find a successful affiliate promoting the same offer as us and then steal their campaign for ourselves…right?

Except that Spy tools generally return untargeted keywords that no one in their right mind is bidding on. Their bid estimates are WAY off. And they don’t tell you the REAL secrets of why someone else’s ads are working.

For example, they won’t tell you:

  • How the advertiser organises his/her account.
  • Or the negative keywords they include in their keyword lists.
  • Or the way they group their keywords.
  • Or the way they monetize their clicks.

That’s the real stuff worth paying for. And I’m pretty sure if a tool could tell you all of that, it would cost a lot more than $96 a month.

I buy and test just about every PPC tool you’ve ever come across.

Spy tools work by “guessing” keywords, monitoring which ads show up, and then adding them into a database they do lookups on when you use the tool’s search.

They definitely don’t have a way to go into people’s accounts and steal their keywords. There are keywords left out, quite often the money keywords! Also, there are many keywords returned by the spy tool that don’t actually trigger those ads. The bid estimates are wayyyy off. The click estimates are always wrong.

It’s a big collection of unrelated information, gathered from god knows where, and combined in a way to look authoritative. All of it designed to trick you into believing you’ve seen into the inner workings of your competitors’ ad campaigns. When all you’ve done is fallen for an illusion.

Read the small print on keyword spy tools, you’ll find they have disclaimers reflecting their anticipated unreliability.

PPC
PPC Bully

The only real way to beat up your competition and take their spot in the sponsored results, is to monitor them over time, identify the winners, learn from them, and then do it better.

If you insist on spending your money on a Keyword Spy tool, then save your dollars for this next one:

I am at the moment in the process of testing a tool called PPC Bully. This is different because it’s not framed as a “spy” tool–it simply automates studying the competition before you start spending your own money bidding on an expensive keyword.

A couple of years ago, I got bored of manually checking the competition by hand. So I wrote a very simple program to make my job easier:

The way it worked was, I’d give it a bunch of keywords I was considering bidding on. And at a defined interval throughout the day, this little program would go out and simulate searches on all those keywords. It would then retrieve all the sponsored ads that are returned and log them for me to study later.

Here’s the theory:

An advertiser who is losing money with their ad+keyword+landing page combination is going to do one of two things:

  • They’re gonna be savvy enough to take their ad down, modify it, and try a new combination
  • Or, they’re gonna leave it till Google slides it down in position and probably slaps it to hell so it won’t show up in sponsored ads any more

Either way, the end result, is that over time, the ads that don’t work stop showing.

On the other hand, if you’re looking for advertisers that are probably making money, all you need to do is find the ad+keyword+landing page combinations that show up EVERY time the program simulates the search for those keywords over an extended period of time. That could be a day, a week, or even a month depending on how competitive the keyword is.

PPC Bully tests your competitors like this.

It isn’t my program. Some bright marketers hired programmers and turned the idea into a commercial service.

Now, if you’re thinking about bidding on some expensive keywords, it’s easy to avoid risking your own money. Just run PPC Bully with that keyword and monitor the competition for a week or so. Find the winning combination of keyword+ad+landing page, and then try to do something similar without violating copyrights.

All I know is that out of all the spy tools I’ve seen so far, the $49 investment in PPC Bully is the only one worth exploring.


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What Sucks About Internet Marketing Is This…

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The shelves are stacked so heavy that they sag in the center from years of strain.

Mostly, in the study, they’re just highschool and university textbooks. Endless references and software manuals. Dictionaries, historical books, calculus, statistics, and every programming language under the sun. A quick glance will leave you confused and baffled.

I don’t think you could tell if I’d studied to be a computer scientist or a philosopher. That’s how vast the selection of books in my study is.

The
The wall of my study is lined with books

And don’t you dare believe for a moment that’s all.

In the television room is another tremendous library of shelf-sagging fiction. Here the books are layered on top of one another and the paperbacks are two, sometimes three, rows to a shelf.

Every word of every single story…digested.

On those shelves is a chronicle of the reading material that fills my head. From the day I first read a Charles Dickens novel until now.

That’s not all. Shelved in my bedroom closet, strewn in hallway cabinets, and stuffed into boxes in the storage room are enough books to fill a public library. Such is my love of knowledge that some were shipped from country to country and with all the space of my home, there isn’t room to display them all.

At the back of all of these books, I find both incredible and horrible marketing.

Every time I brought a new book into my library, I had turned it over in the shop to read its back cover. I always read the blurb. That back-cover is a mini-sales letter. And what it said there made me either want the book or return it where it came from.

The back cover is the second place most people read after the title. It has a summary of what the book is about, a teaser, and a couple of reviews.

Just like in a sales letter, reviews are testimonials from recognized experts: “Riveting story-line packed with action and suspense”, for example, may be quoted by the New York Times.

If the message on the back cover of the book is written just right–it alone will cause someone to hang on to the book, and walk to the check-out with their Mastercard in hand, ready to buy.

One
One of the fiction-shelves in the TV room

Yesterday, my mother sat by one of my fiction shelves. She was over for a one-on-one PPC coaching session with me. I’m helping her market Make-Up CPA offers. Basically, that means she’s brokering traffic for some well-known cosmetics lines.

Our discussion turned to a training “system” recently launched by one of the King Kongs of wholesale traffic. It was recommended to me by one of my students.

I asked mum to read the sales letter and find out if it would be useful for her to invest in.

“I read the whole 30 pages,” she said. “And, believe it or not, I still can’t tell what the stupid thing is!”

Holy pumpkin pie. Seriously. Marketers sometimes frustrate the shit out of me.

Most of their sales letters are so filled with copyrighting tricks aimed at getting you to buy, but not even the smallest indication of what it is exactly you’re buying.

Oh just keep in mind, if you write sales letters, build squeeze pages, post PPC ads, or even film YouTube videos, you’re still selling something.  You might be selling someone on clicking your ad, filling out their email address, or opening your e-mail. Each is a cost people pay in exchange for something they might perceive to be valuable to them.

At the core of marketing is the exchange that’s on offer.

And crucial to selling is being able to properly communicate what it is you’re offering otherwise you sure as hell aren’t getting their click, email, or hard-earned dollars.

Anyway, I wanted to illustrate the point to Mum. So I picked up a random novel from the shelf next to her and I read to her this:

 

Stephen

Everything was familiar but everything had changed. The people, his old friend Bobbie even her decrepit, ageing beagle. 

Coming back to the little community had been like walking into a nightmare.

It all looked the same, the house, the furniture, Bobbie herself, the woods out at the back.

But it was in the woods that she had stumbled over the odd, nearly buried object, had felt a peculiar tingle as she knelt down and brushed the soft earth away.

And looking back, that had been the start of the terrible, terrifying transformation of a quiet, unremarkable place into something utterly alien and hideous. A place of unrest and insane powers.

Wow. Not!

I remembered, as I started to read to her, that when I bought this novel, it had taken me a long time to start on it. Yeah, I heard a bunch of positive feedback on it from my friends, but even that wasn’t encouraging enough to embark on the 693 pages of Times Roman size 9 book until I had run out of reading material.

Why would I be in a rush to read it? I had no idea what the book was about. Only that it was a best-selling thriller of some kind, written by a very popular author. The blurb failed to communicate what I would get for the time I would invest in reading it.

From a marketing perspective, this blurb I shared is the equivalent of what are called “blind bullets”. They’re intended to create suspense by conveying a benefit without revealing the information. I’m sure you’ve seen ads with pages and pages of bullets that look like this:

“You’ll discover a secret bidding strategy which will get your ads clicks for mere cents while other advertisers will pay a pound of their flesh for the same keyword.”

Vomit.

ick

It’s so sleazy and hypey. Even though, blind bullets have their place. But if your entire marketing message consists of suspense in this way, you’ll raise the “bullshit alarms” of your readers. There’s no proof or credibility. Especially if the reader already bought 10s of products that made the same claim–how can they be sure that this isn’t a “secret strategy” they already paid for and “discovered”?

Many marketers follow all the techniques to a TEE. They use the right headlines, create mystery and suspense, identify pain, offer solutions, and scatter testimonials throughout–yet, they fail to sell at the most basic level. They just tease.

And teasing just ain’t enough to sell.

On the other hand, an expert communicator will tell you exactly what you’ll get. And give you enough information to decide if this is, in fact, for you or not.

Copy techniques are SPRINKLED in their marketing message. They’re subtle and hard to identify. In an increasingly skeptical marketplace such as internet marketing, being transparent is KING.

I picked up another book from the same shelf. Again, completely at random. And I read to mum this blurb:

 

George

When the animals take over the farm, they think it is the start of a better life. Their dream is of a world where all animals are equal and all property is shared. 

But soon the pigs take control and one of them, Napoleon, becomes leader of all the animals. One by one the principles of the revolution are abandoned, until the animals have even less freedom than before.

This is a classic of modern English fiction, and is a powerful study of the use and abuse of political power.

Now there’s a winner. I remember becoming engrossed in this novel, when I was 12, on the way home from the bookstore. The blurb communicates the story-line in a few words without giving away the story. It leaves enough suspense in there for its readers to want to unpeel it as they read the novel.

Also, it gives shoppers a chance to decide that this book is NOT for them if a story about an animal revolution with political commentary isn’t their style.

Many marketers take the concept of ‘perception is everything’ too far. They think, that if they can make you FEEL LIKE their product is valuable by calling it “system” or “top secret strategy”, then you will pay. Sure, it’ll work on a few people. But as soon as the smoke clears after they buy and waste their time, when they’re disappointed and annoyed, they’ll never trust you again.

As for my mother, she bought the training product based solely on my students’ recommendation. Not by any merit of its marketing. She discovered that the “system” consisted of a pdf file and an expensive monthly membership for a piece of software that does exactly the same thing as one she owns.

She cancelled her subscription within days.

Such is the state of marketing today. Frankly, I find it unethical.

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SEO Networker’s Intrusive Case Study Videos

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Fernando Ceballos and Raymond Fong of SEO Networker

Inside, I saw how these two rocket-scientists turned Network Marketers were able to dominate the Google organic search results for common searches that business opportunity seekers are looking for. Keywords like, “attraction marketing”, “network marketing training”, “mlm leads”, and “mlm system”.

Basically, that means they can get perfect prospects for their MLM business from Google for FREE.

They’re good friends of mine, but I’m sure as hell not about to tell them that their content gave away the kitchen sink. I want it to stay up there at least till I finish implementing some of that stuff!

Maybe they don’t realise how dangerous it is to be sharing insider material about their business with someone like me…because, um…I’m gonna implement it, master it, and then I’m gonna be their competition.

Like for example, here’s some of the cool stuff I’m sooooo gonna nick:
(btw, for my American readers who may not know this, nick=take/steal)Â

  • They gave away some of the exact keywords that they’ve been targetting with their main website

    Using Fernando and Raymond’s Search Engine Optimisation techniques alongside my Paid search efforts, I’ll get the benefit of being on BOTH sides of search results. In effect, maximizing my search presence: I get immediate results with PPC and then long-term passive results with all the content I create over time with SEO!

  • Fernando showed the titles and exact addresses to the content that got them on Google’s front page. So in theory, one could go to those articles, do some “research”, and then write similar articles on one’s own website.
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  • They showed the actual categories and themes that they divided their content into. This is an integral part of doing Search Engine Optimisation. One could, copy those themes or categories (though we shouldn’t)…and then you’d be able to dominate the same keywords in Google’s organic results too.
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  • They revealed their linking strategy. Which sites they’re using to connect INTO their site and how they’re linking the pages within their site in that perfect way that Google wants to just keep sending them visitors.
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  • Fernando gave me an idea how to modify my wordpress blog theme so that it monetise the traffic that comes to it from free search engine traffic.
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  • They told about how installing a wordpress blog on your site is almost a passive way to get search engine rankings because of RSS. Now that’s pretty smart, considering that with wordpress, the very same blogging engine i’m using right here, I don’t have to do ANY html coding. I can literally create my entire site, landing pages, capture pages, and sales letters all off the same wordpress platform. Holy smokes!
  • Â

    Ok so that’s pretty much a whole bunch of stuff I got out of their case study. This came (I think) as a result of a conversation I had with them a few weeks ago.

    See, Fernando and Raymond are launching a coaching program to show regular network marketers how to create sites that Google loves to send traffic to. When we talked about their launch, I made a suggestion that went something like:

    “Hey guys, why don’t you give away a bunch of videos with proper, simple, SEO techniques that people can go out and implement right away. And then hold a contest of some kind that makes use of the learning people get from those techniques.”

    I don’t know that i said it exactly that way, but ya know, quotes are cool in blogs. I thought I’d do one.

    A few days ago they caught me by surprise when they released these case study videos for the contest. The winners get a scholarship into the coaching program. Meaning, they get in for free. Contest ends on the 22nd of January, so not a whole lot of time if you’re thinking about joining in.

    As for me, I’m not eligible for the contest because i’m a JV and I get free unlimited access to the training anyway. But regardless, the information they shared in the videos is as useful to me as anyone else.

    In my next post I’ll tell you some of the things I’m gonna implement right here in this blog to help me dominate a slice of Google’s organic search results!

    Go watch the SEO Networker case study videos and then comment here on what you learn!

To Do Today

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  1. Build content campaign templates in master account
  2. Create keyword research video
  3. Beat Ivan on Facebook Bejeweled
  4. Finish creating Google Friendly landing page
  5. Listen to Perry Belcher’s Social Media training
  6. Complete Perry Belcher and Ryan Diess’ bonus materials
  7. guess which items are gonna end up getting done TODAY lol…i’m banking on 3 and maybe 1 😛

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How to Create Camtasia Videos for YouTube Wide Screen

I’ve been a little absent from the blogging and social scene the past few days and for good reason! I’ve been tinkering with recording some new videos on Keyword Research for PPC.

Unfortunately, this tends to take me a LOT of time because I’m not that fluent with video. But I’ve finally figured out how to record videos in Camtasia and get them the right size and quality to fit in the YouTube wide screen format. And I’ve managed to do this in such a way that doesn’t leave me with a massive file that will take all year to upload on my 3rd world aDSL.

Here goes:

1. Set your screen resolution (or recording area) to 1280 x 720 pixels.

2. Record your video normally at this resolution.

3. First time around you’re going to need to add the video to the timeline with any settings, and then choose “Produce Video as”

4. In the production wizard window, choose from the menu Add/Edit Preset

5. Click New…

6. Give the preset a name like YouTube HD

7. Choose WMV as the file format

8. On the next screen choose from the Profiles menu “Camtasia Best Quality and File Size (Recommended)

9. Click Next

10. Choose “Custom Size”

11. Type 640 for the Width and 360 for the Height

12. Click Next

13. Untick Embed Video into HTML

14. Click Finish

15. Click Close

16. Click Cancel

17. Start a New Project

18. Import your recording again

19. Now when you add the recording to the timeline and Camtasia asks for the Project Settings, choose your new profile from the drop-down menu “YouTube HD” or whatever

20. When you produce your video, you can simply choose the same profile for output as well

Typically videos produced like this come out of reasonable and readable quality. Video size for 10 mins of recording should be between 10 and 20 MB which is pretty cool considering all the guides i saw showed you how to make 1 GB files. That’s totally unnecessary!

That’s it girls and boys. Seriously, if you already know all this don’t laugh. It took me ages to figure it out and I’m sure not EVERYONE knows. So at least now that I shared this, those people technically challenged like me can save themselves hours of frustration.

How I Made Google My Bitch! (1,000 Home Business leads / day)

A few weeks ago, I hit my goal of 1,000 leads in a single day using PPC. Woohoo!

If you forget or never saw the post, you can check out the 1,000 Home Business Leads a Day challenge here.

Now if you’re expecting to hear some NEW big secret about how to achieve the same result, I’m going to disappoint you.

I made no discoveries…unless you consider it a secret that when I got off my ass I was able to pull 1,000 home business leads a day at an average cost of $2.35 each.

Anyway, I will share with you the actual work it takes to achieve this giant feat.

1. Sheer Number of Keywords

More keywords equate to more traffic.

It takes me about an hour to come up with half a million keywords. But I can’t do shit with traffic if it doesn’t come from people I care about. Quality traffic that converts into leads and sales requires that you test, trim, and expand wherever there is promise. This is the most time-consuming part and I usually do it one keyword at a time.

I just finished exporting one of my Google accounts to Excel to count for you the total number of active keywords. After deleting repetitions due to matching types, I was left with 1,880 high quality, tried and tested, relevant keywords.

Total Number of Keywords: 1880

2. Keyword-Specific Landing Pages

After clicking an ad, searchers have to land on a page that delivers exactly what they were promised. To maintain relevance, (over time) I built multiple landing pages on the advertised domain. I then sent each page only traffic that it was tailored for.

Total number of landing pages: 163

3. Know Thy Numbers!

By building your account slowly, you get a chance to tweak and improve your bids, keywords, ads, and landing pages without any major fuck-ups. In time, you start to know your business metrics–like how much a click should cost from a particular keyword, how often you expect people to optin to your landing page, how much a lead should cost to keep you in profit, and what your average customer value is. This means you’re not scared of new floods of traffic and you’re not scared of the money it’s going to cost you.

Average Optin Rate: 13%
Average Optin-to-Sale Rate: 4%
Average Cost Per Lead: $2.35
Average Initial Revenue / Lead: $3.80
Average Lifetime Value / Lead: $40

(With one day’s worth of 1000 leads, I spend $2,350 and make immediately $3,800, which is a profit of $1,450 in a single day. And over the lifetime of the customer, by selling other products, that day’s leads turn into $40,000)

4. Run Your Ads Every-DAMN-where:

Once you have stable business metrics and you know at what rate you convert clicks and leads into sales, you’ll want as much exposure as posible.

Don’t be a dumbass and go looking for more traffic before you got good (=profitable) metrics. Target other countries, use more PPC search marketing programs such as Yahoo, MSN, and Facebook. Advertise in all modes such as text, image, and video. You’ll be surprised how little competition there is in image and video ads. Use the content networks of Google and Yahoo as well as the Google partners and placement advertising.

That’s all folks. That’s how I finally managed to get 1,000 leads a day in Home Business and how you can too. Nothing new here…you just gotta stop being lazy like me and do some actual work.

Remember, a machine is only automatic after it’s been built.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

I need someone to do my biz for me, please!

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I hate when they tell me about their MLM or next-big-thing home business, gazillion dollar, big-shit, opportunity.

Not because I have problems handling their pathetic sales attempts. Actually, that’s the part i like. Gmail has a great spam filter. And when it fails, all I have to do is show it a sample of the message that slipped through the filter and any more like it get taken care of for good. I’m a bit weird like that, because I enjoy looking in my spam folder sometimes. It helps me appreciate all the time i saved with the love of my life, amazing, beautiful, sexy Gmail.

No.

What kills me is lazy people with a lottery mindset. I don’t feel sorry for them! They’re Always looking for shortcuts. They keep holding out, doing fuck-all for YEARS in Network Marketing for that lucky break.

They think, “If I can just (fluke) recruit a strong leader in my downline, I’ll finally start making money.”

And that’s why I hate when they ask me. They are lazy and are unashamed! They think there is a chance that I would come  join them in THEIR downline. Why would I?

Because their opportunity’s income potential is so amazing? If so, then why haven’t they been able to tap into it yet?

Or do they think I believe in the same myths they do?

Is the system or opportunity you buy what determines your success?

Systems and opportunities are lifeless products. They don’t work without pilot or master. Followers not leaders, buy products expecting them to turn them successful.

The marketing system they FOLLOW was created by a marketing LEADER. The reason they shift to a new opportuity that others are flocking to is only because major LEADING recruiters made money in it first.  

HA!

N E W S   F L A S H:

Leaders don’t follow followers.

And that’s what they are. Followers the bunch of ’em. I can sniff a follower miles away. Ya know, the ones who, in quick succession quote quotables from multiple gurus (including myself)–and they think that it will make an impression on me.

These are the guys who spend all their “business time” faking it. Kinda like how they’re used to doing at their jobs. Expecting promotion without doing anything to earn it. Pretending to work, when they’re really playing solitaire on their PC and uploading photos on Facebook.

It’s miserable. I meet them every day, searching and jumping from one thing to the next. They think, “If I can just find that opportunity/system/product/comp plan/marketing product, that pot of gold at the end of the rainbow, I’ll finally start making money.”

Yeah? They can keep dreaming. They may as well believe in Santa Clause and the Tooth Fairy.

What are they 3 years old?

Speaking of childhood–
When I was 5, my neighbour was a lovely old lady. She tried to teach me about Santa Clause and the Tooth Fairy (they werent part of my culture and my poor backward parents didn’t tell me fairy tales). Mum once told me a story about a genie and dad gave me a long lecture about how stupid it is to believe such tales.

Anyway, I played along and humoured her–letting old people feel useful is part of my backward culture. I let her write me a note to the Tooth Fairy and put it under my pillow as she asked me to. Keep in mind, I was 5. The idea of a “Fairy” just seemed STUPID.

Well, next morning, I found a coin under my pillow!  Yeah right, tooth fairy my butt. Mum, Who put that under my pillow?

When she wouldn’t tell me, I actually went outside and LOOKED for my tooth under my bedroom window. And I found it in the grass.

Sadly, that pleasant grandmother believed in the grown up’s version of the tooth fairy–the good ole New Zealand LOTTO. She went to a lot of trouble every saturday to buy her ticket. Each week she thought she had the winning numbers. For most of her adult life, she never missed a week.

Last year, she passed away. She never won. Not one cent.

And that’s what happens to those people looking for a fairy to come into their lives and save them from their misery. They mostly don’t win.

And the sad part is, they line the pockets of the few who win by design (not by chance).

As for you, you’re not them. You’re here, I believe in you. Don’t ask me why, but I do cause you have a smart look on your face. You HAVE a choice:

You can keep waiting for that one chance in a million–or a billion! And you may live your whole life broke and die that way.

Or, you can start now, and design your win. Do it manually, learn what the home business millionairs know. Don’t jump from short-cut to short-cut. Don’t quit your job and sell your car and max your credit card to the last cent so you can buy a fairy. Expect to spend 3-5 years in the trenches, master business and marketing skills–Take it as a career not a lottery. Then you’ll at least guarantee that in 3-5 years you’ll be able to travel to a country or two for that luxury holiday you always dreamed of.

I made my choice, paid my dues, and became a master of my business. Join me in my camp.

Everyone else can keep buying lottery tickets.