One wrong setting in the encoding or file format, and you end up twiddling your thumbs for hours—only to find you produced a 30 Gigabyte video file which can’t be uploaded anywhere.
The only thing worse than wasting your day on encoding settings is when by some luck you do manage to produce a surprisingly small file which ends up with poor resolution and plays blocky and ugly.
There’s an easy way to produce clean, small, and fast-rendering video files in Adobe Premiere.
Step 1. Use the Adobe Media Encoder
Once you’re done editing your video in Adobe Premiere and you’re ready to produce it, click from the menu bar
File => Export => Adobe Media Encoder
Step 2: Setup the Export Settings
The “Adobe Media Encoder” window is where you can setup all the settings you need to produce any final video file.
In the left pane is a preview area. You can use it to see how your video quality is affected with changes in setting. If you’re new to motion video, we recommend that you use AdobeÂ Premier CS3 or CS4. The steps in CS5 are similar but not as intuitive unfortunately.
Step 3. Choose Video Format
In the Export Settings panel, choose:
- Format => Adobe Flash Video
Flash video or â€˜FLVâ€™ is a format both light in size and high in quality. It’s suitable for video sharing on YouTube, Facebook, Dailymotion and most web-based players.
The only exception is Vimeo, which doesn’t like this format.
Step 4. Choose What to Output
Range determines which part of the edited Premiere file are output to video. We usually want to output just the area we’ve been working in (Work Area) otherwise we might end up making a video file unwanted junk on the end.
- Range => Work Area
Also we want to make sure we add both video and audio tracks to the output. If you miss one of them you may end up with a video without audio or vice versa!
- Export Audio => Checked
- Export Video =>Â Checked
Step 6. Select Your Video Codec
Click the Video tab to see the correct options.Â Here we want to choose the On2 VP6 codec which is the compression format for the video.
- Video Code => On2 VP6
Step 7. Setup Basic Video Settings
Also under the video tab, you will find the “Basic Video Settings” area. Use this to remove alpha encoding and setup your video dimensions. Use the following settings (recommended for YouTube):
- Encode Alpha Channel => Unchecked
- Frame Width => 700 pixels
- Frame Height => 394 pixels
Although YouTube does accept much bigger dimensions for HD quality videos, we recommend you use these settings to keep the file size small with good detail. If you really need the HD quality, this is probably the wrong tutorial for you, but you might want to try 1024 x 720 pixels as a middle-ground.
Step 8. Choose The Bitrate
The Bitrate is very important in determining the quality of the video produced. It tells Adobe Premiere how much data to store per second of video it outputs. The higher the bitrate, the bigger the file and better the detail.
- Bitrate =>Â 1,000 kbps
If your video needs more detail or if you are not happy with outcome, you may need to re-render the video with a slightly higher bitrate. You can try 1,100 or 1,200 but avoid going any higher as you will usually only increase the video size without any marked difference in quality.
Step 9. Output the File
You won’t need to change any other settings. Just save the file and within a few long moments, you should have a small, high quality output file you can upload to your favourite Video sharing website.
Phew! We’re done.
That was a mission wasn’t it?
The good news, once you’ve produced a file you’re happy with, is that Adobe Premiere remembers your settings and you won’t need to go through them again! If you ever do, bookmark this article and come back any time.