Author

Ben Settle

The Email Marketing Masses Are Asses

I dig Earl Nightingale’s style. (The dude who co-founded “Nightingale-Contant”). I don’t drink his kool-aid as much as most people I know, but a LOT of his teachings were spot on. And I’ve used many of them to break through … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, Draft | Leave a comment

Ben Settle

There Are No Dumb Answers About Email Marketing, Only Dumb Questions

You might get a kick out of this. (I surely did…) Anyway, a guy on my list asked how he could stop receiving emails. His inbox is too full as it is he said, and he no longer wished to … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, career teacher, Draft, dumb answers, dumb questions, guy, inbox, kick, laborious task, list, newsletter, training wheels | Leave a comment

Ben Settle

Why Freebie-Seekers Are The Nastiest People On The Face Of The Earth

The year was 2006 AD. I had spent the prior 3 years following all the mainstream email goo-roo advice about giving away all your best information and teachings free in emails, to make people think, “wow! if this is the … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, cheeto, d mail, Draft, everything, gangbusters, hate mail, information, list, Nastiest, sales pitch, WAY | Leave a comment

Copywriting

Ben Settle

Why Freelance Copywriting Sucks

Been getting client requests lately. I don’t know why, exactly. Maybe it’s the whole “people want what you can’t have” thing (in my case, I am not currently taking on any client work). But I’m just not interested in clients … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Copywriting | Tagged Auto, bad intentions, client, Draft, everything, freedom, jack bauer, little freedom, pimp daddy, tight deadline, VERY, work | Leave a comment

Lead Gen

Ben Settle

Traffic Tips That Can Save Your Eyeballs

Got this question about traffic: “What methods do you recommend for driving traffic – if you don’t like social media? PPC? Organic? Other?” Yes… Seriously though, I’m not against social media. It has its uses for traffic. Like, for example, … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Lead Gen | Tagged Auto, Draft, email campaigns, email training, Eyeballs, Got, guest articles, screwdriver, source, Traffic, traffic tips | Leave a comment

Ben Settle

Weird Email Subject Line Swipe File

“It doesn’t look good,” said the doctor examining his patient’s x-rays. “Everything is swollen except your wallet.” Ha. Got a kick out of that one. Saw it in a comic strip in “Sun” Magazine. I’ve rapped about “Sun” before in … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, Draft, email marketing, everything, herpes virus, kick, prince charles, rubber sidewalks, Saw, subject, sun magazine, Weird | Leave a comment

Ben Settle

You Know What They Say About People With Big Email Lists…

Lists shmists. Recently, this guy online was bragging about how big his list is. He said it was over 100k people and was droning on and on and on about how great his list is, how much they love him … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged assorted products, Auto, dozen, Draft, duffer, guy, list, Lists, money every time, offer, quality prospects, whoop dee | Leave a comment

Social Media

Ben Settle

Cranky Old Social Media Fart

Recently, on a Copyblogger podcast I was described as being like the cranky old “black sheep” uncle in the corner telling the kids what a crock social media is. It was actually pretty funny. All good jokes are based on … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Social Media | Tagged Auto, black sheep, Draft, fun, good jokes, jv partners, kool aid, Media, podcast, Social, WAY, zombie apocalypse | Leave a comment

Ben Settle

The Case Against Content-Packed Emails

I’m quite bloated today. Ate way too much last night and, frankly, I don’t even want to THINK about food today, much less eat, smell or so much as look at it. But, I can WRITE about it. And there’s … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, cheese, couple days, cubes, Draft, Emails, look, Packed, smell, Thanksgiving, thanksgiving feast, toothpick | Leave a comment

Ben Settle

Email Or Die

To paraphrase Lance (the heroin dealer) in “Pulp Fiction”: “Email’s coming back in a big #&$*! way” Oh yeah, baby! And it’s about time, too. Every week I’m seeing even the most hardcore, “fire breathing” Web 2.0 purists starting to … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, breathing web, cosmetic differences, dealer, Draft, fun, heroin dealer, Pulp, pulp fiction, tweets, WAY, work | Leave a comment

Ben Settle

The Email Jerk

Gary Halbert used to quote this old saying… “No good deed goes unpunished!” Case in point: I hardly ever respond to email questions (subscribers to my paid newsletter being the exception). And if I do, they are addressed publicly as … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, auto responders, Draft, exception, fodder, fun, gimme gimme, good deed, marketing tips, newsletter, salutation, saying | Leave a comment

Ben Settle

The 4-Minute Work Day

Here’s a great question that rolled in… “Ben, does your method for doing emails work for consumer markets as well as it does for business-to-business markets? Thanks.” Survey says… Yeppers. I don’t do anything different. Actually, that’s not 100% true. … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, baby cakes, business markets, com, consumer, consumer markets, Day, Draft, grammar errors, list, male health, Minute, survey, work | Leave a comment

Ben Settle

How To Keep Profits Flowing Like Lies From A Goo-roo’s Lips

It’s happening more and more. Someone skeptically subscribes to my “Email Players” newsletter, goes through the bonus “Email Players Cookbook” (that comes with their paid subscription), reads their first issue… then starts applying the info and seeing a nice sales … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged Auto, business machine, Draft, giant machine, going, Goo-roo, issue, minor maintenance, newsletter, screeching halt, smooth sailing, Someone | Leave a comment

Promotions

Ben Settle

“Your Sale Is The Devil!”

I once got in a fight over sales. No, not a FIST fight. What I mean is, I was debating a person who was saying having special discount sales wasn’t very fair to people who had bought the product at … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Promotions | Tagged Auto, biggest shopping day of the year, Black, black friday, Devil, discount, Draft, fight, marketing ideas, Person, price shopper, walmart | Leave a comment

Promotions

Ben Settle

Zombie-Inspired Product Launches

I’m a big fan of the AMC channel. They have cool shows like “Breaking Bad” and “The Walking Dead”. And, believe it or not, they do something I’ve used for the last few years to create some seriously profitable product … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Promotions | Tagged Auto, count down timer, Draft, episode, episode airs, hint, Plus, premiere episode, product, profitable product, walking dead, Want | Leave a comment

Ben Settle

What Email Marketing Goo-roos Won’t Tell You (‘Cuz They Don’t Know)

Here’s a little-known fact… Roughly 50% of people will NEVER buy. Doesn’t matter how great your offer is. How wonderful your product is. Or how persuasive a marketer you are. They won’t buy from direct response. Period. End of story. … Continue reading →

Posted on December 24, 2011 by Ben Settle

Posted in Email | Tagged buy, direct response, list, little known fact, marketing, matter, offer, period, response period, roos, sarah connor | Leave a comment

Ben Settle

Why Email Sales Suddenly Drop (And What To Do About It)

Sometimes it happens… You’re chugging along, kicking bootay each day sending emails then, suddenly… sales drop off — maybe even to goose eggs. No obvious reason why. No explanation. No clue what happened. If that happens to you… relax. Chill. … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged bootay, clue, delivery problems, Drop, Email, email sales, explanation, goose eggs, list, reason, snowstorm, Unqualified | 1 Comment

Mindset

Ben Settle

Time To Sac Up And Sell, Son

Been doing lots of podcasts lately. By that I mean, people have been inviting me on their podcasts to talk about emails and copywriting and other marketing topics. And one question keeps popping up… “How do I sell in emails … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Mindset | Tagged Alas, And, bit, ethical obligation, hey don, marketers, marketing, necessary evil, problem, problem readers, Sac, Sell, selling, Son | Leave a comment

Ben Settle

How To Use Email To Make “Quick Cash” While Watching TV

Sometimes people ask how FAST email really works. Does it take a lot of time? Or can you see fairly quick results? Well, let’s put it this way: Yesterday one of my newsletter subscribers was saying how he recently needed … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged average joe, Cash, Email, email list, How, list, martial arts seminar, newsletter, newsletter subscribers, Quick, Watching, watching tv, WAY, while, Yesterday | Leave a comment

Ben Settle

How To Profit From Hate Mail

A subscriber wants to know about hate mail… “Ben, I really enjoyed your last email answering the person who was ragging on you. Sometimes I get hate mail too and want to know if you can address how to handle … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged bad idea, dork, Hate, hate mail, job, mail, niches, Person, pigs, Profit, stick, yard | Leave a comment

Ben Settle

More On Picking Chicks Up With Emails

So I’ve talked about “The Game” before. That’s the blockbuster book written by Neil Strauss about the underground “pick up artist” (PUA) community. A fascinating book one of my clients had me read a couple years ago (he was toying … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged blockbuster, blockbuster book, chicks, community, concept, Emails, game, game concept, gangbusters, long lost friends, more, neil strauss, Picking, With | Leave a comment

Ben Settle

Secret Way Of Using The Post Office To Increase Your Email Marketing Sales

I sure enjoy reading a good email. But I have to admit, much of my inspiration these days for writing emails comes NOT from being on goo-roos’ lists (actually, I’m not even on any) or anyone else’s email lists. Instead, … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged Direct, direct mail, Email, email marketing, Health, hot buttons, mail, mail box, marketing, marketing sales, office, post, post office, snail mail, time, WAY, writing emails | Leave a comment

Ben Settle

“A-List” Copywriter’s Mysterious Email Secret

One of my favorite copywriters is Doug D’Anna. Doug doesn’t have the “rock star” reputation amongst the copywriting fanboys like, say, a John Carlton or a Clayton Makepeace. But nevertheless, the guy can write a mean ad and he has … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged A-List, clayton makepeace, Copywriter, Email, facebook, gary bencivenga, guy, ist, john carlton, Mysterious, open man, secret, star, track | Leave a comment

Ben Settle

Why I’m Such An Ass About Not Endorsing Autoresponders

People ask about auto-responders all the time. “Ben, which service is best?” “What do YOU use?” “Why aren’t you an affiliate for one???” I’m always cryptic in my responses — and some even think I’m blowing them off on it. … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged Ass, auto responder, auto responders, Autoresponders, bad decisions, best fit, Endorsing, free test drives, ISP, reality, today, Tomorrow | Leave a comment

Cool Business Series

Ben Settle

Zombie Bureaucrats Who Want To Eat Your Brain

I once had me a powerful nergasm. The cause? The premiere of “The Walking Dead” — about a police officer who leads a group of survivors in a world overrun by flesh-eating zombies. My favorite scene in the show is … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Cool Business Series | Tagged Brain, bureaucrats, cause, corrupt government, Eat, government bureaucrats, misery loves company, nergasm, walking dead, Want, Zombie, zombies | Leave a comment

Ben Settle

Exotic Chinese Email Secret

I love me a good Seinfeld episode. And recently I saw the episode called “The Chinese Woman” where George Costanza’s mom got to talking to Jerry’s girlfriend over the phone about why she’s getting a divorce. Because her name was … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged chinese medicine, chinese woman, Email, episode, everything, Exotic, george costanza, getting a divorce, girlfriend, Phone, secret, seinfeld episode | Leave a comment

Ben Settle

Why Nobody Likes You No More

I’ve said it before, I’ll say it again: We’re in the “age of the skeptic.” It doesn’t matter how great your advertising is, how polished your websites look or how “killer” your product/offer is. In fact, even if you’re honest … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged advertising, bankers mortgage, boss, guy, investment advisors, Likes, mortgage brokers, nobody, old adage, sorry boss | Leave a comment

Ben Settle

How To Get People Physically Addicted To Your Emails

I’m a sucker for good TV. But often, I come to the best shows late in the game (i.e. 2-3 years after they debut). This happened with “24″, “Dexter”, “Burn Notice” and, most recently… “Breaking Bad” — about an underachieving … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged Addicted, Emails, food for thought, game, genius, good tv, healy, Physically, taking drugs, ye olde | Leave a comment

Ben Settle

Why Stoopid Email Make More Sales

Ever see the movie “Transformers 2″ (2009)? Arguably one of the dorkiest movies ever made. No doubt it’ll leave you a few IQ points dumber. But, at the same time, as dumb as it is, it’s easily one of the … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Email | Tagged dorkiest, doubt, Email, escapist, fun, iq points, main actor, Make, meaning of life, movie, no doubt, secret answer, Stoopid | Leave a comment

Copywriting

Ben Settle

Brokeback Copywriter Comes Out Of The Closet

Writing’s a dangerous job. Sitting there on your rumpus for long stretches of time… letting your legs form dangerous (life ending) blood clots, and wreaking havoc on your entire nervous system — which all can lead to some really NASTY … Continue reading →

Posted on November 13, 2011 by Ben Settle

Posted in Copywriting | Tagged Brokeback, Closet, computer, Copywriter, dangerous job, Editing, elbow pain, office, pain, sense tips, stretching exercises, wreaking havoc | Leave a comment

Become our Facebookie!

Author

Ben Settle

Recommended For You

The Email Marketing Masses Are Asses

Why Freelance Copywriting Sucks

Traffic Tips That Can Save Your Eyeballs

Weird Email Subject Line Swipe File

The Case Against Content-Packed Emails

Email Or Die

“Your Sale Is The Devil!”

Zombie-Inspired Product Launches

Time To Sac Up And Sell, Son

How To Profit From Hate Mail

More On Picking Chicks Up With Emails

Secret Way Of Using The Post Office To Increase Your Email Marketing Sales

“A-List” Copywriter’s Mysterious Email Secret

Why I’m Such An Ass About Not Endorsing Autoresponders

Zombie Bureaucrats Who Want To Eat Your Brain

Exotic Chinese Email Secret

Why Nobody Likes You No More

How To Get People Physically Addicted To Your Emails

Why Stoopid Email Make More Sales

Brokeback Copywriter Comes Out Of The Closet

Become our Facebookie!

Author Ben Settle

Recommended For You

The Email Marketing Masses Are Asses

There Are No Dumb Answers About Email Marketing, Only Dumb Questions

Why Freebie-Seekers Are The Nastiest People On The Face Of The Earth

Why Freelance Copywriting Sucks

Traffic Tips That Can Save Your Eyeballs

Weird Email Subject Line Swipe File

You Know What They Say About People With Big Email Lists…

Cranky Old Social Media Fart

The Case Against Content-Packed Emails

Email Or Die

The Email Jerk

The 4-Minute Work Day

How To Keep Profits Flowing Like Lies From A Goo-roo’s Lips

“Your Sale Is The Devil!”

Zombie-Inspired Product Launches

What Email Marketing Goo-roos Won’t Tell You (‘Cuz They Don’t Know)

Why Email Sales Suddenly Drop (And What To Do About It)

Time To Sac Up And Sell, Son

How To Use Email To Make “Quick Cash” While Watching TV

How To Profit From Hate Mail

More On Picking Chicks Up With Emails

Secret Way Of Using The Post Office To Increase Your Email Marketing Sales

“A-List” Copywriter’s Mysterious Email Secret

Why I’m Such An Ass About Not Endorsing Autoresponders

Zombie Bureaucrats Who Want To Eat Your Brain

Exotic Chinese Email Secret

Why Nobody Likes You No More

How To Get People Physically Addicted To Your Emails

Why Stoopid Email Make More Sales

Brokeback Copywriter Comes Out Of The Closet

Author

Ben Settle