What Is A Good PPC Lead Conversion Rate?

“Conversion rate is the first success metric your business should strive to improve.”

Are you achieving online sales or lead conversion rates of more than 5% from your PPC traffic? If no, then you should read on. If yes, let’s see if you agree…

Traffic that brings about a conversion rate of less than 5% should make you question whether or not you are optimizing your campaign correctly for your target audience. In turn, a decent conversion rate will indicate your audience IS responding appropriately to your call to action. 

How to Calculate Conversion Rates

Once you have set up a tracking system, and assembled the resulting analytics data, you will need to calculate your rate of conversion. You can use this simple formula to get you started:

Total Conversions/Total Views X 100 = Conversion Rate

Here are some examples…

Number of lead forms filled out/Traffic on Landing Page X 100 = Conversion Rate

Number of lead forms filled out/Total Traffic on Home Page X 100 = Conversion Rate

Number of Sales/Number of Visitors X 100 = Conversion Rate

A rate of 1-2% is not uncommon but can be improved by strategies like simplifying website usability, enhancing ad copy and providing a clear call to action.

“For most MLM and Network Marketing businesses, an average PPC leads to sales metric is about 3%”

To decide whether this is a good lead conversion rate for you, have a look at your return on investment (ROI). Consider the revenue generated by your sales compared to the cost of acquiring the leads (or potential paying customers) in the first place.

The Best Way to START Getting Good PPC Lead Conversion Rates…

Here at Yaghi Labs, we have not found one person (no matter how good they are) who can single-handedly optimize conversion rates and NEVER have to worry about them again. There’s always maintenance.

If it’s working today, it may not be working tomorrow.

Which is why the Yaghi Labs team can DO IT FOR YOU!

At least initially…

If you’d like to manage your own advertising, but want to get off to a flying start, we’ll build you a customized campaign from scratch. You’ll also get a marketing plan, a landing page and some emails to increase your sales activity. Our Done-For-You service gives you everything you need…all you have to do is hit the “GO” button to switch it on.

Learn more:
http://jimyaghi.com/about-jim-yaghi/consult-me

How To Generate A Lead Using PPC

Fred, an aspiring PPC advertiser asks,

What makes more sense?…

“Send visitors searching under my brand name to my home page – from a keyword they entered with the assumption they know something about my company (or brand, or product or service) without specifically knowing what they’re searching for (apart from my company)?”

Or…

“Create an optimized landing page around some free content that’s going to be engaging to my target audience – directing the company name PPC searches to this page – and include a sign-up form on the landing page?”

Dear Fred, definitely the latter!

Let’s dive into this…

How To Generate A Lead Using PPC

As a PPC advertiser, select which keywords you want to target with ads.

Then write targeted and relevant ad copy which people looking for those keywords would be interested in.

Don’t use the ads to make a sales pitch.

Instead, use the ad to attract visitors to a lead page or opt-in form.

Here’s the rational:

The “go for the jugular” approach (where you try to make the sale immediately) is far less effective online. Instead, it’s preferable to focus on generating leads. Collecting a stranger’s name and email address is much easier than persuading him to buy right away. It also allows more time to build the trust and credibility needed for short term sales and  long-term buying relationships.

Hands down, THE best way to get more leads is to use PPC

However, there is a ton of misinformation across the web on this topic.

You generate leads with PPC by connecting the searcher, who has an idea in his head of what he is looking for, with the ad you put on the PPC engine. This directs to your landing page when the searcher clicks your ad.

The key is to keep in mind what a person is looking for when inputting their request on a search engine – no matter if it’s Google, Yahoo, Bing or YouTube.

Same concept for Facebook as well but with Facebook it’s based on demographics.

When running a PPC campaign your task is to optimize your campaigns by managing the relationship between clicks, conversion and cost.

Keep conversions increasing while watching the cost to drive each conversion down.

In theory, this is a simple concept but many a PPC advertiser have lost their shirt pursuing this process.

Let’s conclude with the main ingredients for PPC lead generation success…

  • Implement Conversion Tracking.
  • Comprehensive Keywords: generate a list of keywords that you refine to find the keywords which convert best for you.
  • Proper Landing Pages: Don’t send the traffic to your home page. Ads should have landing pages.
  • Lead Generation Form: Keep it simple.  Research has shown that less is more. Usually just ask for name and email, or only email.
  • Offer an Incentive: a free trial, 30 day discount, etc. Incentives increase conversions.
  • Make it Easy to Contact: Just because they found you online via a paid search doesn’t mean they might not want to pick up the phone to call you. Make it easy for your leads to contact you.

This Is What Yaghi Labs Does…

We’re advertising, traffic and promotion experts.

We create a persistent flow of new visitors to your website and make it grow automatically.

Important – without traffic, your online business starves.

Most advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant. Our team of advertising experts share with you the “traffic maps” they’ve engineered to make advertising independent of search engines.

This is an exciting section inside our Internet Business Academy course which shows you how to totally automate your traffic and remove dependence on any traffic suppliers.

More Details Here:
www.jimyaghi.com/ylacademy

How To Make Blog Revenue

Make money blogging…

What hasn’t been said?

“How to make money blogging” has been done and redone, over and over again! So often in fact, there’s now just as much content on the web about how you CAN’T make money blogging.

Funny.

If you look around JimYaghi.com, you’ll find ways to build traffic, build a list, do PPC, have a cool business, along with all the services we provide for you. We don’t tell you stuff that’s already been said by everybody else.

Except for today. This post about “how to make blog revenue” is a rehash of what’s already been said (over and over and over) across the web on the subject.

But…

Here’s why it doesn’t matter.

Because WE’RE saying it.

Our voice.

Our audience.

Our credibility.

And THIS is something you may not have heard yet.

Now that we’re clear, let’s dive into the stuff that’s already been said which we say better!

And away we go…

What you’ll find here are 10 simple questions you MUST ask and answer before you can earn money with your blog:

1. Do you need a blog?

Silly question maybe but you must have a blog in order to earn revenue from it. So the short answer is yes.

Even if you don’t envision your blog as creating revenue, it’s a source of credibility for your target audience. The first thing your potential audience will do is check out your blog. It is a reflection of what you do and how you do it.

No website = no credibility = no business.

2. What are your business goals?

A blog isn’t a business.

Having clear written goals for your business will greatly improve the effectiveness of your blog. If you don’t have a clear understanding of what you do (for business), you’ll never know if your website is working.

Take some time to write out your main business goals. Then you’ll have a good picture about how your blog can be a vehicle to help you reach those goals.

3. What is your target audience’s biggest problem?

Hopefully your blog isn’t all about you. It’s supposed to be about your target audience; if you want to make money that is.

Your audience visits your site because they have a problem. Make sure to solve it for them.

4. Who’s going to write the content and take the photos for your blog?

You need content, and lots of it, to earn money from a blog.

5. How will your site be kept up-to-date?

Current and relevant content is key.

6. How do you drive traffic to your website?

Once your website is live, you’ll need to attract visitors to your blog.

One crucial source will be the search engines. While you are developing your blog you’ll need to perform keyword research and analysis to know what type of searches your prospects are doing on Google. Then work those keywords into the content on your web pages.

7. How do you keep in touch with visitors after they’ve left your blog?

As difficult as it is to get people to visit your site, it’s even harder to get them to return. Your goal is to get permission to stay in contact with them after they’ve left.

So you’re going to want to have some variety of “bait” to get people to subscribe to your email newsletter.

8. How will you get people to take action at your blog?

This is an important question given that the purpose of your blog is to turn visitors into leads and leads into revenue.

9. What should you expect to spend?

From blog design to PPC advertising, how much can you spend (i.e. what is your budget) for acquiring leads and customers?

10. How do you know if any of this is working?

We recommend Google Analytics.

With Google Analytics, you can track how much traffic your blog is getting, where it’s coming from, and if your visitors are taking the actions you want them to take while on your blog.

In Google Analytics you can set up goals. Goals allow you to know if people are…say…signing up for your email newsletter, filling out your contact form or buying. Then you can trackback and see where your most valuable traffic is coming from.

Hey, We’re Not Really Talking About “How to Make Money with Your Blog,” We’re Talking About “How to Have an Internet Business”

And that’s everything we show you in the Internet Business Mastery Academy…because we’ve done it ourselves. We only give you information which is actually working for us.

The Yaghi Labs Internet Business Academy is happening right now! We’re helping people OWN a dot com business they love, and if you love blogging, then we’ll show you how.

Learn more here: http://jimyaghi.com/yaghilabs-internet-business-academy

How To Build A PPC Landing Page

Following on from What Is A PPC Landing Page, today we look at How To Build A PPC Landing Page

Recently, there’s been a big push toward landing page quality.

This emphasis quickly became very real for many advertisers when Google announced that landing page quality is related in a more direct way to the quality score of a PPC ad.

At the end of the day, Google’s ultimate goal is to improve user-experience, and increase, as well as sustain their revenue. No matter what, you always want to provide the most useful experience to the user.

As long as you continue to do this, technology changes will benefit you and improve the overall effectiveness of your efforts. Technology changes and upgrades should not be the cause of losing your business, loss of profit, or have any negative side effect at all.

If this is the case, then you clearly didn’t care enough to do it right to begin with. This is a huge mistake to make in any kind of business.

This article will focus on how to build a PPC landing page which will be embraced by Google and Facebook and how you can keep your business on Google and Facebook to tap into the ridiculous amounts of traffic that is available to you on those platforms.

Let’s Get Started…

Google and Facebook want essentially the same things. However, there’s a distinction between the two.

Facebook wants a clear and concise message (so does Google).

But Google also wants content.

Facebook wants content, but they’re not necessarily as heavily invested in seeing content as Google is.

Both definitely want a clear explanation of the path that your landing page will provide for the consumer.

Brand Awareness

Be thinking about your brand at all times.

This means that you should be advertising your brand. It’s not that Google minds if you advertise a product. What they don’t want are sales people who are analogous to snake oil salesmen.

When you’re building your PPC landing page, ask yourself how you can position what you’re advertising so that you can sell products and highlight your brand.

How can you let the consumer know that what you’re advertising is more than a single, individual product?

If it is a single, individual product at least make sure there is a grand element to your campaign.

Content

You must have content in order for (especially) Google to view you as valuable to the consumer.

It doesn’t matter if you have all the content in the world inside of your “members only” section. If Google can’t see that, it’s as good as not having any at all.

You better have some content on the front end so that the consumer can see what the hell they’re getting into and they can determine if you’re worthy of them giving away their email or credit card details.

Transparency

Make sure the consumer knows what’s happening at all points in time.

Spell it out clearly, such as…

“If you give me your email address, first you will get this and then you will get this, and this and this, etc.”

Let your consumer know what they are about to experience. Prelude your message with what is going to happen. Be 100% transparent with what you’re going to deliver.

Educate

This holds true especially for those in the “make money from home” or any of the various sub-cultures within the “income generating” space.

If you are selling a product or teaching how to make money, you MUST come from an educator’s standpoint. Do NOT come from a get-rich-quick standpoint.

Avoid the following:

    • Income testimonials
    • Traditional direct response marketing “BS” that insults most peoples’ intelligence

Use marketing which really builds a bond with the consumer.

Ask yourself how can you build a bond and trust with the consumer to the point where they say to themselves, “I like this person,” or “I want to learn more,” or “I would like to engage more with this information.”

Brand Presence Home Page

This would include the following:

      • About Page
      • Mission Statement
      • Contact (include telephone #)
      • Products
      • Some Element of Content i.e. Free Training
      • Blog i.e. Timely and Regularly Updated Content

So As You’re Building Your PPC Landing Pages, Ask Yourself These Questions…

        • What’s my brand awareness? Do I have brand awareness across my entire platform?
        • Do I have content? Have I included the essential content elements that make for a good PPC landing page?
        • Am I being transparent? Have I let the consumer know exactly what is going to happen and what they can expect along the way?
        • Am I educating? – You MUST educate i.e. put your mom in front of your PPC landing page and ask yourself, “Can they easily and quickly navigate through all of your stuff and understand what the hell you are doing right away?”

Stay Ahead Of The Curve?

If consumers can’t quickly and easily figure out what you’re doing, the Google and/or Facebook reviewers are going to knock your PPC Landing page out. If you manage to sneak by with your PPC Landing page it won’t be long before you get knocked off the platform.

Change the way you’re doing your marketing early. Stay ahead of the curve, and you end up winning. This is what we’re doing inside Yaghi Labs. We keep you, and all of our clients ahead of the curve.

And this is what this article has done for you too, kept you ahead of the curve. If you’re not abiding by these things, get caught up.

For more value than you can shake a stick at, join us inside of the Internet Business Academy where you’ll learn how to build a REAL Internet business that’s not fickle to the latest changes on Google, or dependent on any one source of traffic.

Do the right thing. Stay ahead of the curve.
http://www.jimyaghi.com/ylacademey

Why Does Google Dislike Affiliate Websites?

The Standards Required By Google Are Clear

I’ve said it before and I’ll say it again, because people are still asking, “Why does Google dislike affiliate websites?”

You must have unique and quality content.

You must create user-friendly material that enhances the overall experience for every “Googler.”

This is the most important determination of whether you have success as an affiliate marketer, article marketer, PPC marketer, network marketer – any kind of marketer.

Yet so many affiliate marketers have chosen short term “shady” marketing methods which end up outright failing the whole system.

Google Places A No Solicitation Sign On Their Doors

Any business owner would do the same, but let’s consider it from Google’s perspective.

Google doesn’t want affiliate websites which are not unique. Too many websites are using the same designs, tools and strategies in the exact same places.

Google doesn’t want to become overpopulated with the same duplicated affiliate websites, advertisements and affiliate offers containing the same link.

Therefore, Google has had to develop a way to not only recognize these duplicated affiliate items but also a way to block them from appearing in search results and their ads.

Google doesn’t necessarily dislike affiliate websites, however, people who use Google to search have a tendency to dislike affiliate websites.

What they dislike is how many of these affiliate websites encourage bad practices.

For this reason, Google has no problem with giving any advertiser the “Slap” when it seems they are practicing these tactics.

So it may be unfair to point the finger at Google. They want happy customers. If their customers have a tendency to dislike affiliate websites, then they’re not going to click on your ads, or worse, they’ll complain.

CTR (click through rate) could be considered a determination of whether Google “likes” you or not.

It’s the people who start to recognize the same tactics being used, and choose not to click your ad, who will not visit your affiliate website.

As your CTR and bounce rate starts to drop, Google realizes that your ad and website are not at all relevant to that group of searchers.

If You’re An Affiliate (Or Hope To Be), Here Is A Way For Google To Like You?

In order for a website to appear as a good quality site using good practices, Google is looking for a lot more pages than just an About Us, Contact Us and Privacy Policy page.

The pages to include are as follows:

  • About Us
  • Contact Us
  • Privacy Policy
  • DMCA Policy
  • Anti-Spam Policy
  • Terms of Use
  • Affiliate Agreement

Most affiliate websites do not have these pages and are therefore looked upon as a website that could potentially cause a bad end-user experience.

Also consider the following “brand presence” elements:

  • Links to your Twitter and/or Facebook profile.
  • Your personal or professional mission statement.
  • Free training, or any focused content element.
  • Blog that has fresh, updated content.

The Key Is To Consistently Maintain A Reputable Website

Don’t neglect the fact that the product you choose to promote will have an impact and reflect upon your reputation.

If you associate yourself and your website with trash then Google doesn’t want to be associated with your website.

Also, make sure you know the product you’re promoting. Respect the customer by offering a webpage with valuable content and not a page full of keywords and affiliate links.

Your website must have more of a purpose than to redirect shoppers to another site to purchase. This is called a “thin” affiliate site.

Provide a service or offer informative content to help your visitors make an informed decision on the product they are considering purchasing.

Google doesn’t dislike affiliate marketing. What they dislike are obvious manipulations used to mimic popularity.

Envision An Internet Business Where You Create Real And Useful Information For Your Ideal Customers

Envision what all that time and effort to build a real business would feel like if it were poured into something authentic.

Can you see what’s been lost by spending time trying to make trash not look like trash…in order to sell the trash?

The YaghiLabs Internet Business Academy shows you how to SIMPLIFY and AUTOMATE any business project on the web.

Sign up here if you want to overcome your obstacles quickly, and tune into the most direct and straight-forward path to online profit – things no one has told you.

Learn more about how to do this at:
http://jimyaghi.com/ylacademy

Which Keywords Make Ads Effective

Effective keywords are the ones that make ads appear for your ideal customer. This article will cover essential steps you must take to accomplish that.

In a nutshell, using keywords that have a direct relation to your product or service, and also provide immediate meaning and understanding to your ad’s message is what makes an ad effective.

The best way to accomplish this is to create separate ad groups that are targeted to each of these highly relevant keywords, which are based on one of your products or services. Then you can write the ad according to each ad group theme.

Selecting the right keyword list for your ad campaigns are meant to help your ads show to your ideal customers when you want. The keywords you come up with have to match those which will come from your potential customers.

Here are some basic tips to help you create an effective keyword list to make more effective ads.

  • When you’re making the initial list, think like your ideal customer. Use terms and phrases that your ideal customers would use to describe your product or service.
  • Also, write down the top categories of your business followed by terms and phrases that would fall under each category. For similar keywords, you want to group them together into themes.
  • Additionally, you’ll want to choose the right number of keywords to use in each of your ad groups. Advertisers generally find that using 5-20 keywords per ad group works best. You don’t need to include variations of your keywords if you’re using broad match type, so you don’t need to add all the possible misspellings or plural versions.
  • Based on your overall goal, select keywords that are either more general or more specific. General keywords will help you reach a larger number of search terms in a given audience. Specific keywords will help you reach users more effectively, as your ad will appear to only those search queries that are directly related to your ad’s theme.
  • Be careful of being too specific too, as you might not reach as big of an audience as you’d like. But regardless of using specific or general keywords, only use the keywords that are most relevant to your ads and website.

Last tip, keywords don’t often fail us. Rather, we fail our keywords.

So if you have a keyword that’s getting a healthy amount of impression volume, but poor ROI you can have the greatest increase in performance through implementing a few strategies.

Here’s what you can do:

  • Aggressively expand your negative keywords,
  • Radically test your ad text,
  • Optimize conversion.

This could prove to make those keywords extremely effective for your ad campaign.

A few other tips is determining between research-type keywords versus purchase-type keywords.

So how can you tell the purchase intent of a keyword?

Research-type keywords typically include search terms like reviews, info/information, cheap, coupons, and deals. Short term queries generally indicate a user is farther away from having intent to purchase, as a more detailed and possibly longer search query would indicate a user much closer to their final search query destination.

For example, a user with a search query for “PPC keyword tools” has a different intent than a user with a search query for “WordStream Keyword Research Suite.”

In addition, make sure your ad groups are small, with tightly themed keywords. Be sure your ads highlight your core keywords.

Implement these tips, and your ads should be more effective.

Or you can let Yaghi Labs take care of your PPC campaigns. Because life is too damn short and getting your PPC campaigns right can take a long time.

Unless you’re Jim Yaghi, and Yaghi labs.

No matter your advertising budget, we fully manage your traffic for you and drive hits to your website, leads to your mailing list, and profits to your bank account. This is a primarily a performance-driven service – check our fee table for pricing options.

Read more here:
http://jimyaghi.com/about-jim-yaghi/consult-me

Why Do PPC Campaigns Die

Because things can change fast, and if you’re not showing up to react to the changes, or progressively stay in front of change, you lose. Game over. Go home. The PPC campaign dies.

So you should be evaluating your PPC campaigns on a regular basis. This is the only way to stay ahead of a constantly changing market. The moment you stop managing your PPC campaigns is the moment they die.

Here are just a few quick tips to prevent your PPC campaigns from completely dying out, but by all means not an exhaustive list.

Know your metrics

This is most important, so I’ll write it first…

Figure out how much it costs to acquire a customer. Then make sure you aren’t spending more to obtain a customer on clicks that what you’ll earn as a result of acquiring the customer. Common sense really.

You’ll see a helpful list below this point here, but suffice to say, if you are paying more than you make, your campaign will be donezo!

Keep abreast of new features

The Google Adwords platform has dramatically changed over the years. Microsoft adCenter has made a comprehensive round of recent changes.

Take advantage of change. Evaluate your campaigns using the tools that the engine provides.

Always be evaluating

Pay attention to the obvious i.e. click-through rates and conversions. Study the not-so-obvious i.e. the copy that most appeals to your audience. Then, amplifly the positive. Eliminate the negative.

Study your competition

The more time you spend and deeper you go with competitive intelligence, the more questions you’ll develop. Before long, you’ll start to make predictions about your competitors’ behavior. This will lead to your own campaign adjustments.

How about a PPC campaign done for you, setup, ready to hit play?

Here at Yaghi Labs, we can have a complete PPC campaign setup for you in your own account. It will have tens of thousands of keywords, about 500 adgroups, and roughly 1,000 ads (not unique of course).

Our PPC expert, Jim Yaghi (CEO here at Yaghi Labs) will recommend the daily budget to be set, a recommended bid for all keywords, and it will all be paused and waiting for you to hit go.

Check it out here:
http://jimyaghi.com/about-jim-yaghi/consult-me

When To Hire An Adwords Professional

Page May Have Missing Text

Are you an Adwords professional?

Didn’t think so…

Anyone can set up an AdWords account and generate traffic to their website literally at the push of a button. Sounds simple in theory, eh? Truth is of all the people who try Adwords on their own, very few will succeed.

Do You Have The Time?

PPC advertising consumes an enormous amount of energy, and time every month to keep a campaign running properly. If you do not have this kind of time and energy to give towards your PPC advertising and still effectively run the other parts of your business, then it’s time to hire an AdWords professional.

Look for experts you know can do more for your PPC campaign than you can. Hire an Adwords expert to set-up your campaign and run it for you over a shorter period of time. Then, you can learn how to manage it from there once everything is set-up and in place for you.

Do You Have The Skills?

Google is constantly making changes and progressing. In order to keep up with your competition, you must be currently knowledgeable about the AdWords platform and on PPC management. Not only this, but you also have to stay up-to-date with everything on a constant basis.

Again, if you don’t have the knowledge or time to keep the knowledge you have up-to-date with all the ins and outs yourself, then it’s time to hire an AdWords professional.

What’s Your Budget?

How much you’re willing to spend on your advertising is also a clear indicator on whether it’s time to hire a professional or not.

If you’re not risking that much and only want to spend a few hundred dollars a month, then more than likely it’s financially smarter to go at it alone. This way you can advertise for a few months, get your feet wet, and should be able to manage an account well enough with a small budget to turn a profit for the same amount you would pay a professional upfront for setup.

On the other hand, if you don’t have the time to learn how to do it, maintain it, and keep yourself efficiently updated, then it more than likely won’t be financially smarter unless all you’re looking at getting is experience.

Advantages Of Hiring An Adwords Professional

The benefits of hiring an expert are the following:

    • free your time for developing other areas of your business,
    • better control over your PPC budget, i.e. no more trial and error, lower the risk of failure,
    • you don’t have to go through learning anymore, and
    • ultimately could be very rewarding for your business.

Disadvantages Of Hiring An Adwords Professional

The possible disadvantages in hiring an expert are the following:

      • you become dependent on the expert,
      • you have to spend time on finding the right person, and
      • you’ll have to give away confidential data.

The only other alternative would be allowing Adwords to bid automatically for you, but of course there are ups and downs in using a tool like this, especially if you don’t have the knowledge to use it correctly.

How To Find A PPC Expert

The evaluation of the expert or expert company has two equally important parts:

  1. Check the background of the experts – who they worked for in the past, what their results were, how their clients describe them. Someone may be good enough to sell for you, if they’re convincing enough to sell to you.
  2. Ask the expert to do some kind of evaluation report regarding the different ROI levels you should expect at various costs. The price you pay will undoubtedly vary from one expert to another. Some charge by a percentage of your advertising budget, and some charge a fixed sum per month. Campaign set-up also varies by expert or company, as some include the service in the overall price or charge separately.

The “Done-For-You” Traffic Solution

Jim Yaghi, the owner of this site and CEO here at Yaghi Labs, uses a method for building campaigns based on a DEEP knowledge of how search engines work – at the ZERO’s and ONE’s, binary, electrical impulses level.

When he was 19 years old, Microsoft found and attempted to recruit him onto their team to develop search algorithms for Arabic.

Earlier this year, Google contacted him for a similar purpose. He was referred to them in a staff conference because of his scientific publications and innovations in the field.

If you want to create large volumes of traffic, have ads that get clicks, and landing page copy that converts visitors to leads, and leads to sales, then let him do it for you.

Read up about the “Done-For-You Traffic” deal here…
http://jimyaghi.com/about-jim-yaghi/consult-me

He’ll create a traffic campaign for you that works and it won’t cost you the world either.

How To Generate The Effective Leads?

The first aspect for generating effective leads is how well you’re able to attract high-quality traffic to your landing page.

There are several several traffic generation methods. Learn one at a time, then try another.

One way to generate traffic is with PPC. PPC is cool, immediate, and positions you so you don’t have to LOOK for prospects. Actually, it is this very positioning that makes PPC perfect for producing a conversion.

The relationship begins with the customer asking a question. You casually respond with a very brief promise of an answer. When you get good, you can almost tease them with it. If the customer clicks, you refuse entry to them unless they give you something first – their email address.

Need a “do it for you solution with PPC?” If so, read more here.

Another aspect for generating effective leads is how well you’re able to properly setup and optimise your landing page to produce a high conversion rate.

If you can’t convert a visitor to a lead, and a lead to a sale, and a sale to another sale…then you will never be able to buy traffic or turn a profit anyway. Traffic and conversion go hand-in-hand.

Nuff said.

Landing page optimization is a weighty topic that I won’t delve into now. If you’re looking for a great post about PPC optimization, go here.

The third, and often overlooked aspect for generating effective leads is how well you’re able to manage the leads you generate.

You have their email address now, but all the email addresses in the world are not what makes your business highly profitable. It’s all in the way you handle your leads from the initial point of contact and in every point of contact thereon.

It doesn’t matter whether it’s contact through a blog post, video, email, use of social media, delivery of products or services, follow up, etc. As long as you can maintain the leads interest in every single point of contact, you’ll easily gain a long term loyal customer.

Being able to do these three things equates to what would be considered a highly-effective lead.

Likely, you can do these three things if you make a few small ‘tweaks’ to your marketing funnel. Tons and tons of traffic is great, but not if “this” is missing. It’s the one thing in the world that’s more important.

Get started here:
http://jimyaghi.com/ylacademy

How To Create Highly Converting PPC Campaigns

You never know with people. I don’t want to assume anything so let’s just state the obvious,

A “highly converting” PPC campaign is one that brings in far more money than was originally spent on the ad – and preferably as fast as possible.

That brings us to a phrase you’ll want to know about. It’s conversion rate.

Conversion rate is the ratio of visitors who convert from website visits into desired actions

Successful conversions can be interpreted differently by individual marketers. Examples of conversion actions might include making an online purchase or submitting a form to request additional information.

Take-away: Know how to track your conversion rate.

Similarly, the marketers behind the highest converting PPC campaigns have a clear conversion goal

For example, a successful conversion may be the sale of a product. For others however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs as a result of the visitor taking action.

Take-away: Know exactly what you’re conversion goal is for your PPC campaign.

And if you’re going to come up with a conversion goal, you should develop a testing and tracking strategy

Testing and tracking isn’t considered an exciting part of Internet marketing, but for a PPC campaign to be highly converting, it’s crucial. This can make the difference between “highly converting” and going broke.

Developing a testing and tracking strategy doesn’t have to require much creativity, time or effort. It’s often the simple things that can lead to amazing results.

Here are a few ideas test for your PPC ads, landing pages, and/or sales pages:

Use capital letters for the first letter of a word

Use lower case for the first letter of words like “to,” “for,” “and,” “of”…

Replace certain words with a synonym.

Take-away: continually test and track to gradually improve your conversion rate.

Another requirement of a highly converting PPC campaign is effective direct response copywriting

Do you know how to write high quality ad copy?

The ad copy is directly related to capturing web users’ attention, getting clicks on your ad, and conversions as well.

Copywriting is about making a connection with people using the written word or the recorded word (and/or video, audio).

Part of that connection will always involve action.

You can connect with someone and have a feeling about it, but you’re never going to be able to help them or let them help you if someone hasn’t taken an action.

It’s the “action” that completes the connection.

And for you to produce an action, you must know how to take your prospects spoken language, and put that into written word. I’m not talkng essays, term papers or business memos. It’s conversational and directed towards connection.

Take-away: high converting PPC campaigns make a connection with the intended reader, and “connection” equates to action.

Regarding copywriting, a good “formula” to use if you’re just getting started is the AIDA formula

It stands for Attention, Interest, Desire, and Action. This is applicable to your PPC ad copy.

The overall objective in your ad copy is to grab the attention of your target audience, create interest and desire, and then close it with a call to action.

Take-away: when you practice the proven AIDA formula, you’ll be able to craft good ad copy.

There are other various factors within PPC that will determine conversions

They include but are not limited to:

  • Setting a budget,
  • Your quality score,
  • Keyword selection,
  • Level of competition

Finally, when you design and implement a PPC campaign for a search engine like Google, having a clear market understanding of your niche and the products and services you offer is also highly proportional to how well your PPC campaign will convert.

Our team of advertising experts share with you their “traffic maps” they’ve engineered to make advertising independent, and not limited to just PPC campaigns. We will show you how to totally automate your traffic and remove dependence on any traffic suppliers.

Take-away: It starts here… 
http://jimyaghi.com/IBA

How To Get Offline Clients

To know how to get offline clients, understand that your primary goal is to get a specific group of people to know that you have what they need or want. And then to create a relationship where they know, like and trust you.

You will find these six core steps –followed in order— make up a simple, effective and affordable approach for getting offline clients.

Determine what kind of work you want to do

What’s your offer?

Are you an online marketer offering consulting to offline businesses?

What will you do for them?

Will it be monthly marketing services such as setting up strategic web pages, writing follow up emails, social media management, Search Engine Optimisation, video?

Whatever it is, figure it out. Be crystal clear about what you offer.

TIP: Many time-consuming mistakes can be avoided if you start a business in a field you already know a lot about.

For example, if you’ve been a programmer for the past 20 years, then becoming a freelance programmer should be your first step when you “strike out on your own”.

If you’ve been an English teacher, then freelance writing is not a bad starting point for you.

Understand what type of customer you want

For example, you might want to work with a local brick and mortar business that already does some type of marketing (i.e. yellow pages, or TV, or radio, and/or newspaper ads) that you can meet with in-person. And they already have a website, and understand the importance of online marketing.

Narrowly define your ideal client. Be sure you create and communicate some key point of differentiation for your ideal client. Also, know who and what your competitors are doing.

Adopt and commit to a marketing strategy

All marketing decisions will be filtered through your overall marketing strategy. You have unlimited options.

  • It could be simple advertisements in community shops and advertising boards at your local coffee shop. This might include publishing articles in a local newspaper or business journal or specialized magazine.
  • Or a mix of mobile, social media, and search.
  • Attend your local chamber of commerce meetings and functions for local businesses. Attend relevant conferences within your industry, trade association meetings, and various clubs that attract business owners in your local area. Network!
  • Be a guest at local radio or TV programs.
  • Direct mail.
  • Approach businesses cold (not always very fun). One way to do that is with Google Maps. Try this: go to Google Maps. Pick an area to focus on. Click the option that says, “show search options” to the right of the Search Maps button, and change “All Results” to “Businesses” then click “Search Maps.” Google will then display results of the businesses in the area with their summary information plus location on the map.
  • Here’s a good way to break in a new pair of athletic shoes: place 15 classified ads per week, hang 25 pole signs per week, and pass out 1,000 business cards per day – 6 days a week. (Also not necessarily fun).

Create a web presence

One thing is for sure… Plenty of purchase decisions involve some amount of online research. So it makes sense that you must be found easily online. Or easily to engage and communicate with online.

Put together a lead generation system

Once you begin to generate leads, some portion of your leads may provide referrals. Build that process in automatically. You can amplify your lead generation efforts with paid advertising such as Google Adwords Express.

Create marketing momentum

A marketing calendar will ensure that you know exactly what to do, and remain consistent over the long term.

A calendar will help you focus on attaining daily marketing appointments, weekly action steps, and implementation of monthly projects and themes.

Yaghi Labs Internet Business Academy

If you’re facing obstacles that you want to overcome quickly, Yaghi Lab’s Internet Business Academy offers the most direct and straight forward path to online (or offline) profit.

Enroll here: 
http://jimyaghi.com/ylacademy 

How To Get Clicks To PPC Campaigns

For starters, if you can check off these initial steps that are critical to your PPC campaign in getting clicks then you’re on the right path.

  • First, you must write effective ads to your audience that will push the right hot buttons.
  • Second, you must know how to get your ad shown to qualified buyers only.
  • Third, you must have the time and energy to consistently optimize your campaign.
  • Lastly, for the entire duration of your campaign you’ll need to make continuous improvements on return-on-investment (ROI). The ultimate goal of every PPC campaign is to get more sales and pay less for your traffic.

What’s The Value Of A Click Anyway?

Before deciding that you just want clicks and a lot of them, first determine what the value of a click is to you and your business.

How much will you gain from a click if it converts?

You need to figure out the value of one of your PPC clicks. The best way to find this figure is to start with the value of a customer and then work backwards. This will help you to determine how much you can afford on a PPC click.

Also, know when to stop spending because throwing money on a PPC campaign does not ensure more clicks, and definitely doesn’t ensure more quality leads.

Once you determine your maximum monthly budget for your campaign, then you’ll need to focus on optimizing your PPC campaign to generate more success from there. This requires testing again and again to discover that long sought after “sweet spot” with your target audience.

You’ll also have to run your bids well, and operate the bidding system in a strategic manner. If its clicks you want then your entire PPC campaign needs to be evaluated and optimized with the best practices to get your ad shown to the right target audience who will want to click your ad.

Your landing page will also have to be optimized for conversion. If the search user clicks your ad, and isn’t satisfied with the page it brought him or her to, they’ll likely click off of your page fairly quickly. This increases your bounce rate, which tells Google that your ad is neither relevant nor effective to that particular audience or search query.

All the pieces of a PPC campaign have to be working strategically with one another. If one part is slacking then you’re not going to be getting the clicks you desire.

Not Getting Enough Clicks? Start From The Beginning…

Keyword research is where you begin.

Group your keywords into various categories for your ad groups. You need to do this first step to fully establish your search strategy.

What is a search strategy?

This is where you identify the keywords’ search volumes, estimated cost-per-clicks (CPC), uncover other keyword opportunities – such as competitor keywords, and make sure you have no duplicate keywords in any of your ad groups. This step will also avail some insight into the people who are searching for your product or service and how they are searching for you.

After completing your keyword research and identifying what ad groups and keywords you want to target, you can establish your campaign settings. This might seem as an obvious step, but if done incorrectly it can jeopardize your campaign rather quickly.

Setting-up your campaign includes:

  • geographic targeting
  • networks – search vs. display
  • targeting users by device
  • budding options
  • defining your daily budget

The next piece of the getting clicks puzzle is writing your ads

The most important thing to remember here is to cater your ad copy to the specific ad group you are writing it for.

An example of a general ad template is:

  • first line -headline
  • second line -benefit statement
  • third line – call to action
  • fourth line – display URL
  • fifth line -destination URL

Now the root domain of the display and the destination URL must always be the same, but generally an ad will perform better by writing the display URL as www.example.com/keyword even if it’s not the actual URL you’re sending them to.

Another way to appeal to the search query and user is through dynamic keyword insertion into the ad.

Here’s a common example:

  • first line – {KeyWord:Headline}
  • second line – benefit statement
  • third line – call-to-action
  • fourth line – display URL
  • fifth line – destination URL

This strategy tends to increase the click-through-rate (CTR), but it’s crucial that your ad and destination URL remain highly relevant to the user’s search query. If these are not relevant, you will end up paying for clicks that won’t convert and also increase your bounce rate.

Now your campaign is properly set-up to gain the most clicks for your campaign.
But never just set it and forget it. You must always provide your campaign with on-going management. This includes keyword monitoring, split testing ad copy, network exclusions, bid monitoring, and conversion tracking.

Lastly you’ll also want to integrate Google Analytics account with your Google AdWords account. This will allow you to view post-click statistics and optimize your PPC campaign for the best results through refining and fine tuning the implemented strategies from above.

Important

Without traffic, your online business starves. Most PPC advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant. Our team of advertising experts share with you their “traffic maps” they’ve engineered to make advertising independent of search engines. This is an exciting section within the Internet Business Academy which shows you how to totally automate your traffic and remove dependence on any traffic suppliers.

Get a FREE jump start here:
http://jimyaghi.com/ylacademy

How Do I Make My Referral Link Viral?

Creating a viral anything is no easy matter.

At the end of the day, a viral piece of content that contains your referral link is still content that forces its viewers to want to share it – regardless of whether your referral link is embedded somewhere in the content or not.

So let’s focus on the vital aspects of your content. You can place your referral link anywhere within your content. I recommend once at the beginning; once somewhere in the middle and again at the end. Perhaps as a call to action like we do here at Yaghi Labs.

When enough people share your content with their friends, and their friends with theirs, it becomes like a viral infection that spreads until saturation.

Opinions on what makes content go viral vary. But it does suffice to say, it all begins with creating entertaining or remarkably unique content.

Entertaining and/or remarkably unique content is the mandatory first step toward increasing the amount of inbound links, traffic, and awareness, which are the pillars that create the necessary velocity needed for content to go viral.

How To Create Remarkable (Viral-Worthy) Content

For starters, the ultimate goal is that you want to be linkable!

And for that to happen, your content should be useful, contain a magnetic headline, and be properly packaged so that it’s easy to navigate.

These things will help to create traffic, and traffic is essential if you want your content to go viral, and people click on your referral link.

First, here are the required elements of linkable content.

I’ll refer you to an exercise that will help lift and propel your content so that it can go viral.

But it all starts with the content, and this list can be used as your checklist.

Headline – A strong headline that is capable of capturing the readers’ attention is the first vital aspect of a highly linkable content.

Information – The quality of the information is exceptional as a finished product.

Visuals – There is something visually enticing to readers that force them to delve more into the content whether through the images, layout of the content or an info graphic used within the page.

Unexpected hook – This is usually what triggers readers to share or link to the content because of its unexpected approach, may be through its comprehensiveness, uniqueness or informativeness.

See this lesson here for more information on unexpected hooks.

Great Hooks Trigger Viral Content

I mentioned “unexpected hook” as the usual suspect for triggering viral content. Here are the most common approaches for hooks.

Informational hooks – Provide information that a reader may find very useful. This might include some rare tips and tricks or any personal experience through which readers can benefit.

News hookssee this example here and the lesson about how to make content go viral.

Humor hooks – Tell a funny story or a joke. Include a bizarre picture.

“Evil” hooks – Saying something unpopular. Write something unappealing about a product.

Tool hooks – Create some sort of tool that is useful.

Widget hooks – Create a badge can be placed or embedded on other websites, with a link included.

Don’t Forget Referrals

Referrals in any kind of business can generate a huge increase of traffic (and therefore income). Viral referrals are simply another channel to market your content.

You can make a referral link viral by getting word of mouth referrals using one of the best viral marketing techniques out there today, referral scripts. A referral script can be a simple “Tell a Friend” link in your blog post, article, e-mail, newsletter, etc.

How To Make ANY Content Viral

Chapter 7 (Advertising, Traffic, and Promotion) of the YaghiLabs Internet Business Academy gets into many details about how to make ANY content viral so you can profit, and gain readers at your website without advertising.

Enroll below:
http://jimyaghi.com/ylacademy

How Much To Charge For A PPC Campaign

There’s primarily four ways to charge for PPC services

  • Lead per defined cost,
  • Percentage based on ad budget spent,
  • Percentage of lead benefit, and
  • Pay per hour.
  • The one you choose depends upon your business structure and the number and characteristics of your clients.

You can charge for PPC set-up service too

This would include:

  • Keyword research,
  • Campaign creation,
  • Ad group creation,
  • Writing adverts,
  • Selecting landing pages,
  • Configuring max CPC,
  • Configuring advanced options like position preference and limiting ad display times,
  • Configuration of analytics for conversion data, and
  • Report of changes covering keywords, advert text, costs

Pricing Example

  • PPC setup for a small web site including up to 60 keywords, 10 Ad groups, and 20 adverts = $475
  • PPC setup for medium sized web sites up to 100 keywords, 20 Ad groups, and 40 adverts = $815
  • PPC setup for large and corporate web sites up to 150 keywords, 30 Ad groups, and 100 adverts = $1,358.

This pricing is based on set-up fees for one search provider, i.e. Google.

PPC Management Fees

PPC management service fee is 15% of monthly spend, and includes monthly report detailing all keyword information, costs and conversions. This monthly service also includes a monthly “tweak” to update any underperforming adverts, keywords and updates for Cost Per Click as required.

This could include PPC tune ups, which are for clients who already have a paid advertising campaign, but would like to generate more traffic, or reduce costs.

Some self-employed PPC managers estimate how much of their time the client will need and charge an amount based on how much work the campaign will need. But if interested in a %-of-spend fee system, then 15-20% of your spend is a standard range for PPC campaign management.

Here is a direct quote from one experienced PPC campaign manager:

“I charge $300 to $2500 a month to manage an Adwords campaign, with set up costs – $300 to $1000. The $300 fee is for clients that run $500 to $1000 and covers several campaigns with 10 – 15 ad groups and about 5000 keywords.

The $2500 a month covers campaigns that run $10,000 to $15,000, have 20 campaigns and 20,000 keywords.
There are additional charges for landing page optimization, which nearly every client needs.

Make sure they have a good landing page with measurable conversion, or both of you will not be happy.
I also charge extra for difficult Analytics set up – multiple or cross domain tracking, action tracking or multiple conversions.

Don’t bother running Adwords without Analytics.

Even after all this – I always feel short changed for the amount of work involved.”

Check out Ron Rule’s PPC Revenue Estimator tool, which can be found at http://ronrule.com/ppc-revenue-estimator/.

This tool allows you to input product price, cost of goods, marketing budget, cost per click range, and estimated conversion rate then tells you how much money you’ll make or lose. This can be used as a guide to estimate how much to charge for a PPC management service based on a good campaign setup and your client’s revenue from your service, especially before spending money, estimating outcomes and setting up a brand new campaign.

The YaghiLabs Internet Business Academy shows you how to SIMPLIFY and AUTOMATE any business project on the web. The fewer moving parts you have the less goes wrong. Learn to run your business on minimum technical resources.

Operate your business with the bare essentials, lower your overhead and give yourself less technical stuff to fiddle with.

Start here:
http://jimyaghi.com/ylacademy

3 Ways To Become An Affiliate With Google And How Much You Could Make

There are 3 ways to become an affiliate with Google:

Google Adsense

Google AdSense is a program run by Google Inc. which enables publishers in the Google Network of content sites to automatically serve text, image, video, and rich media ads that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.

Google Adwords

Google AdWords is a service that lets you create and run ads for your business.

You set your own budget to run your ads on Google. You pay when people click your ads. AdWords ads are displayed along with Google search results using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results.

You can also choose to display your ads on Display Network sites in the Google Network. And, you can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.

Google Affiliate Network

Google Affiliate Network is a Cost-Per-Action advertising solution that enables you to discover new advertiser referral programs and earn more revenue.

Google Affiliate Network helps advertisers increase online conversions on a performance basis and enables publishers to monetize traffic with affiliate ads. Publishers can find retail brands and get access to offers and promotions. Publishers can track what’s working and optimize their programs and advertiser relationships. Google bills the advertisers for conversions, and publishers are paid through our reliable payment options.

7 steps to become an affiliate with Google

In order to promote any opportunities within the Google Affiliate Network on your website, you must complete three initial steps.

  1. First, you will have to go Google Affiliate for Publisher. You can sign up here: http://www.google.com/ads/affiliatenetwork/publisher/
  2. Before signing up, you should already have a Google AdSense account PUB ID and AdSense e-mail ID.
  3. Click the sign up link, and then click the “Yes, I have an AdSense Account” button.
  4. Then provide your AdSense e-mail and AdSense Publisher ID to complete your Google Affiliate Network profile. This will initiate the link between your AdSense and Google Affiliate Network accounts, and to confirm the AdSense account where Google Affiliate Network will post your earnings. Click the “Submit & continue” button.
  5. Next, submit information about your website or blog, contact information, promotional methods, and agree to the policies and Program Terms and Conditions.
  6. Google Affiliate Network team will then reply via email after 2-3 days on whether your application has been approved or denied. Most applications do get approved.
  7. You’ll then have access to all the Google Affiliate tools in your account. Sign in, click on then advertisers tab and select all available products. This is where you can search through and decide which product or company you want to be affiliated with and promote on your own website. Once you find a product or company, you can send them an application request. You’ll then be notified via email if the advertiser you selected has approved your application. If you are approved, the Google affiliate panel will create links for you to use on your website or blog.

How you are paid and how much you will earn

Publishers are paid via Google AdSense’s global payments system. Advertisers manage product feeds via their Google Merchant Center account, and they can access Google Ad Planner within their Google Affiliate Network account to evaluate whether a potential publisher affiliate is a good fit.

There is no way to estimate how much an affiliate will make within the Google Affiliate Network. Affiliates are paid by commission off the products they choose to sell, and commission rates are varied among the different advertisers.

In order to make a decent profit, you will have to be able to drive smart traffic to your blog or website. A Google affiliate or publisher earns more commissions by getting more transactions from his/her blog or website, such as a purchase or sign up. You must strictly follow the Google Affiliate Network quality standards and advertiser-specific terms.

Resources & Helpful Links

If you’re new start here http://www.google.com/ads/new/
Learn more by reading the google affiliate network blog

Recent news about becoming a Google affiliate

Google Affiliate Network announced in September 2011 that Google will be paying publishers (affiliates) up to 30 days more quickly. This will allow advertisers to gain new distribution opportunities by attracting more publishers that require fast payments. By October, payments will be on the same schedule for Google Affiliate Network and AdSense.

How to make an extra $500 a month as a Google affiliate

Earning cash online with the Google Affiliate program is all dependent on what products you choose to promote, the quality and relevance of your website, amount of traffic, etc. like in any other affiliate program.

But the smartest way to successfully make $500 a month in extra income is to develop a niche informational content website. Now of course $500 is not the minimum or maximum you can make with the Google Affiliate program.

The amount of money you make will be determined by your skill set and effort in your affiliate marketing strategies. However, a majority won’t do the work. This affiliate program was designed for a laser targeted audience with a specific interest. If your website has the capability of targeting an audience with a specific interest and also provides a product or service that they want or perhaps need, then the amount of income you can make through the Google Affiliate program is unlimited.

2 faster ways to profit

There are TWO other revenue models online which are FASTER to profit from – learn about them in Planning Your Profit Machine, Chapter 2 of the YaghiLabs Internet Business Academy.

Check it out here, and listen to Chapter 1 free: 
http://jimyaghi.com/academy

-eric

How To Select Keywords For A First PPC Campaign

Page May Have Missing Text

We’re going to cover the following:

  • How to build your initial keywords list
  • How to uncover the keywords your competitors’ are using
  • How to sort and determine which keywords are best to use for your first PPC campaign

Let’s get started.

How To Build Your Initial List Of Keywords

Nothing fancy here.

Start out by thinking of all the keywords you can off the top of your head. List the most obvious keywords. Write down all the keywords that your target audience would use to find your products and services.

Go to Google’s keyword tool once you have your list. As a prerequisite, be sure that you have a Google Adwords account. For the sake of this exercise, be sure you’re logged into your Adwords account when you use the keyword tool.

Copy your keywords into the Google Keyword Tool.

Click the columns button, which is below the SEARCH button on the right side of the screen.

Then select the following: Competition, Local Monthly Searches, and Approximate CPC (cost per click).

Another thing…

Go to the left column of the page under the heading, “Match Types” and check the box next to “[Exact].” Then uncheck the box next to “Broad.”

Look through the list of keyword results. Click on the star to the left of every keyword that is directly related to your product or service.

Ask yourself, “Would a potential buyer search for this term?”

Obviously, ignore the unrelated keywords.

Next, use the “More like these” command to discover even more related keywords. You can find “More like these” underneath the SEARCH button in the upper middle of the page).

Select “Starred.”

Complete this process several times.

Final step

Click the Download button located below the SEARCH button on the left side of the page. Select Starred, and then select CSV for Excel.

Lastly, save this file on your computer. You’ll need it opened for our next steps.

Uncover Competitors’ Keywords

The reason you want to know your competitors’ keywords is because they’ve already taken the time to do keyword research. It’s all part of market analysis.

There are tools to help you uncover your competitors’ keywords.

It’s not a must, but it will save you time. For now, let’s do this manually still using Google’s free keyword tool.

To get started, type your keywords, one keyword at a time, into Google’s search bar, and copy all of the domain names of your competitors. Just the top ten will do, but you can copy as many as you want.

Start another tab with the competitors’ domain name in your Excel file.

Go through your list of competitor domains. Copy/paste the domain name into the website field of the Google keyword tool.  Take note of the keyword results. Then cross reference your competitors’ keywords with your existing list. This will determine which keywords you don’t already have.

Now enter those new keywords you just found from your competitors results into the Google Keyword Tool. Go through the same process as you did from when you originally unearthed your original list of keywords.

Sort and Determine Which Keywords From Your List Are Best To Use For Your First PPC Campaign

At this point, you have a list of directly related keywords that would be searched by buyers of your product or service.

Now all we need to do is sort this list to determine the best keywords to use for your first PPC campaign.

Here’s how to do that:

  • Add a column to the right of “Approximate CPC” and label it “Competition Adjusted CPC”
  • In each of the rows in this new column multiply the Approximate CPC by the Competition
  • Sort by the lowest “Competition Adjusted CPC”

What you should have are your cheapest and least competitive keywords at the top. You’ve successfully selected keywords for your first PPC campaign.

Good luck!

If you’ve read this far, you already know… without traffic, your online business starves.

Most advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant.

But our team of advertising experts share with you their “traffic maps” they’ve engineered to make advertising independent of search engines.

Inside the Internet Business Academy, you’ll learn to automate your traffic and remove dependence on any traffic suppliers that maintains a persistent flow of new visitors to your website that automatically grows.

Learn more about how to do this at:
http://jimyaghi.com/ylacademy

eric

Would They Miss You If You Didn’t Show Up?

“The things you do not have to say make you rich. Saying the things you do not have to say weakens your talk. Hearing the things you do not have to hear dulls your hearing; and the things you know before you hear them – these are who you are and this is the reason you are in the world.”
-William Stafford

For All That…


For all that “commenting” at blogs on the fringes of Google’s oblivion… 

…”Liking” on Facebook, “twitting” on Twitter, “plussing” on Google, “thumbs upping” on YouTube… 

For all that time you’ve spent munching on this training webinar, or that training program, or that “get leads, get rich” course, and for all the emails you’ve kept up with inbetween…
For all of your marketing efforts and involuntary repetitions that stop and start like the disrupted flow of speech from a person with a stammering problem…
What has it gotten you? 
What has it amounted to? 
If you were to give it all up tomorrow — just toss in the towel and say “I’m done” — would you be missed?

Would You Be Missed?

Would they look for you on Facebook?
Would they ask where you’ve been on Twitter?
Would someone Google you to see what you’re up to?
Would your videos be missed; your writing longed for?
Would you receive email inquiries?

The Things You Know Before You Hear Them

As it relates to your Internet business aspirations…
If you’re not busy being born, you’re just busy dying. 
And if you don’t intentionally choose to be missed by a larger circle of people (outside of friends and family) then you will have a difficult time growing your business and attracting more customers (commissions, partners … whatever).

Here Is An Experiment For You

Walk away from the web for a week. Maybe two weeks. 
Notice what happens. You’re likely NOT missed. Or are you?
During this time, quiet your brain. Reset your paradigm. Ask yourself one question…
What can I do and who can I do it for that if or when I stopped doing it tomorrow would cause them to miss me? 


It could be your brand, your leadership, your writing, your videos, your results, your value, your free stuff, your community. 

Whatever you think of to fill in the blank is where you should begin. It’s the reason you’re in the world. 

***
Eric Walker is currently a recluse resetting his paradigm, and sharpening his saw in a small town in Michigan. 

This was a user submitted article. Submit your own, share, or leave a comment below!