Yesterday I told you about a PPC experiment I ran that resulted in a 12% CTR over the span of an entire day.
Today, I want to share with you Experiment 2. But before I do, let's talk about a couple of your concerns here:
Why is a high Click-Thru-Rate (CTR) & Zero Conversions Considered a Success?
I'm Grandpa's favourite. At least, that's what they say…
The Cancer is taking from his strength every day. And yet, he bends over backwards for me. Every so often, he makes the long, cold hike to my home. He uses a cane as a walking aide.
A loud rattle at my bedroom window wakes me from my sleep.
Being a night-owl, my reversed sleeping hours are unusual. The front-door is on one end of my home and my bedroom all the way on the other. It's hard to hear anything this far.
Grandpa Going Around the Back
Grandpa Going Around the Back
So he comes around to the back. I wake up to his knocking on the window and greet him through the bars. I inquire about his health.
For all PPC Domination customers, we’ve just uploaded a 40-something minute interview about your quality score, high minimum bid prices, and low or no ad impressions. In addition, we discuss the recent rumours that Google is banishing MLM businesses from advertising with them. You can get access to the new Read more…
For the past few weeks, I’ve had Google Analytics installed on this very blog to track how people are discovering it. In the beginning, most visitors came in by directly entering the URL into their address bar. As it became more popular, referral traffic and search engines played a bigger Read more…
Only 4 days left until the launch of PPC Domination.
And if you follow my instructions here, I can help you feast your eyes on a fat 4- or 5-figure commission in your Paypal by January 31st. And I'm not even talking about the $3,000.00 cash prize or the 15″ MacBook Pro laptop that some lucky, lucky, lucky girl or guy is gonna end up with by winning the affiliate contest.
Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That's a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.
Today I decided to try something new with my Google Adwords PPC ads.
I added 500 keywords to the SAME adgroup and gave them individual bids. That's pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it's been working brilliantly for me.
But today, I decided to give the multiple-keywords-in-an-adgroup trick a go–it's part of my original 1,000 leads/day challenge I set maybe a month or so ago (if you remember).
Keyword Spy Tools are supposed to be able to allow you to plugin in the website of your competitors and then they retrieve for you all the keywords they're bidding on, along with their corresponding ads, and estimated bids. Sounds pretty useful doesn't it?
Yet I'm gonna go ahead and tell you NOT to use these tools. I think your money is better spent on your PPC ads.
They line the entire wall. All across that side. The shelves are stacked so heavy that they sag in the center from years of strain. Mostly, in the study, they’re just highschool and university textbooks. Endless references and software manuals. Dictionaries, historical books, calculus, statistics, and every programming language under Read more…
I just finished watching Fernando and Raymond's new video case study for SEO Networker.
Inside, I saw how these two rocket-scientists turned Network Marketers were able to dominate the Google organic search results for common searches that business opportunity seekers are looking for. Keywords like, “attraction marketing”, “network marketing training”, “mlm leads”, and “mlm system”.
Basically, that means they can get perfect prospects for their MLM business from Google for FREE.
Build content campaign templates in master account Create keyword research video Beat Ivan on Facebook Bejeweled Finish creating Google Friendly landing page Listen to Perry Belcher’s Social Media training Complete Perry Belcher and Ryan Diess’ bonus materials guess which items are gonna end up getting done TODAY lol…i’m banking on Read more…
I’ve been a little absent from the blogging and social scene the past few days and for good reason! I’ve been tinkering with recording some new videos on Keyword Research for PPC. Unfortunately, this tends to take me a LOT of time because I’m not that fluent with video. But Read more…
I don't like when people try to recruit me.
I hate when they tell me about their MLM or next-big-thing home business, gazillion dollar, big-shit, opportunity.
Not because I have problems handling their pathetic sales attempts. Actually, that's the part i like.
Yesterday I was forwarded a message from a distressed fellow reader who discovered all his campaigns were disapproved for violating Google's terms of service.
Here is his story (as posted in comments):
Scott Phares â€¢ Jan 31, 2009 @2:49 pm
Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they wonâ€™t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as â€œvalidâ€ businesses.
Guys, don't panic, don't get frustrated, and don't be so quick to give up.
There are resources out there that are meant to make it easy for every single newbie. Most of you are simply not tapping into these resources at all! You're entrepreneurs here–this is what we do–we figure things out and we don't give up till we do.
After two days there has not been a single impression. I checked with the ad diagnostic tool on adwords and it came up with No ad is being shown for the keyword â€˜magnetic sponsoringâ€™ any idea why there have been no impressions?
Ok steve, Most likely the reason is that your bid is too low. You may have to bid very high especially if you're sending people directly to the magnetic sponsoring system landing page.
Experiment 3 – Split-Testing Ads to Increase Conversion
Over the weekend, I began testing a second ad variation. The reason was that of the two running ads: Ad #1 had a click-thru-rate of 15% and Ad #2 had a click-thru-rate of 3.5%.
Additionally, Ad #1 (higher CTR) was converting at 7%, while Ad #2 (lower CTR) was converting at 17%.
I killed Ad #2. Then created a new version of it with the same body because it was most likely responsible for the high conversion rate–and replaced its headline with the headline of Ad #1 because that is the most likely cause of the Ad #1's high click-thru-rate.
I'm a creature of the night.
Since I was in high school, I preferred working when everyone else was asleep. Some how, the quiet of the night helps me be more productive and creative.
Of course, all the hard work makes me hungry!
If you were to ever visit me, you might be surprised to hear clanging of dishes, and pots and pans in the kitchen when I get the midnight munchies. My snacks are usually quick to make, light, and balanced. It's about the only way I keep healthy lately since I rarely get any exercise in the winter.
Last summer was perfect… The weather was warm with a mild breeze. Compared to the sticky and humid Sydney summers I’d been through over the past three years, this was heaven. With relaxed body and clear mind, here I planned to create, record, and compile PPC Domination. I arrived in Read more…
One Tree Hill was a landmark that facinated me when I was small…
I could see it from my childhood home.
Our house was 30 years old when we moved in. It was made from Rimu tree, and was transfered from another city in the middle of the night on the back of an enormous truck. When it arrived on our very sloped land at dawn, it was mounted upon thick wooden posts and made to stand level with the slope's highest point.
Last week, Andrea asked an uncomfortable and provactive question in the betternetworker forum.
And I must admit, for a long time, I dodged this particular question whenever anyone else asked. Mainly because I didn't know the answer. And now I know. So, here's her question below and my response:
There's a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad's headline and body.
Is that true?
Well, I put it to the test because I never believed it for a minute.
For this adventure, and over the following weeks I'm going to scale up my Pay Per Click campaign from the 150 leads a day it's bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!
This is just for fun guys and gals.
My brother and I usually go out on the weekend to one of about three coffee spots. “Doors” is a main one we frequent that attracts a hip young crowd from the neighbouring Jordan University. We love it there because it's just the right combination of service, atmosphere, and product.
Welcome to the first of my Coffee Adventures video series. I've been thinking about starting a video diary for a while and i procrastinated on it long enough. With 2009 round the corner, it's my goal to keep regular entries throughout the year. So let's see how this pans out!