Child Fasts a Whole Month From Food & Water And Survives To Tell The Tale

This
This creepy story about the little boy who went without food or water... isn't for the faint-hearted

Gurus lie.

There I said it. And I don’t trust them. There’s only a few legitimate guys who “spit” truth. But their image is smeared with the rest of the hall of shamers that make up the majority of Information product marketers.

Like seriously…check out these headlines:

“Dumb Kid Earns $301,866.50 in One Weekend”
“How To Use Twitter to Get 50,000 followers”
“How I Made Over 4 Million In 24 Hours Using Nothing But E-Mail”

Ok, it’s marketing and if that gets people to listen to you, it’s fine. But I guess my trouble is that customers buy the story as it is, without questioning its reality.

What if I told you,

“11-Year Old Fasts From Food and Water for 30 Days Straight and Survives.”

Would you believe me?

You should. Because this story is true. In fact, it’s a page torn right out of my own childhood. But at the same time, there is an element of untruthfulness to it. And I knew this when I wrote that headline.

After all, I suppose it got your attention because you incorrectly assumed certain things from my phrasing that made the story seem extraordinary. Because the truth certainly is NOT exciting.

Bear with me, I’ll tell you my creepy story from the start…

I was a “fraidy cat”.

Night was my most dreaded time of day. I am not even gonna try to deny that. When I was five-years-old I had so many nightmares that I once ran myself into an honest-to-goodness fever.

My
My dreams were filled with ghosts and demons

My dreams were full of the demons and ghosts my neighbor’s older sister put in my head with her frightening stories. Often, I’d wake up in a cold sweat and rouse my mother claiming I was thirsty–just to feel the safety of her company. She’d bring me water and stay up with me holding my hand across my baby sister’s sleeping body.

On this one night, I wake up to discover that both my parents gone.

I’m alarmed. Where are they? It’s pitch-black and I can’t see a thing. I feel around nervously for them. Did they leave me home alone with my sisters?

I don’t know. I lie in bed breathing heavy as I consider the scary possibilities. My heart pounds fast in my throat.

Suddenly, I hear noises in the distance.

Who is it? Intruders? Murderers? Thieves?

Or could it be just my parents?

I strain my ears to hear if the voices are friendly ones. But I can’t make out a THING.

I remain motionless under the covers afraid that the voices may discover me. Time passes and my mind keeps racing with horrible possibilities.

Had my parents been kidnapped…or worse…murdered?

I debate with myself to get out of bed and check or just stay in bed and hope for the best.

Finally, I can’t take the suspense any more. I muster up my courage and get out of bed, creeping in the dark to the doorway. My sister’s light snores are behind me. I take comfort in her nearness as I peek out into the hallway.

What’s that?

The
The kitchen light is on...who goes there?

The kitchen light is on.

I strain my ears again. Is that mum’s voice?

A few seconds pass before I make my way slowly down the corridor toward the lit kitchen. I keep both my ears perked for danger.

As I approach the kitchen, the voices become clearer. It sounds like mum and dad speaking quietly. All of a sudden, I become aware of how far i am from my sisters now. I feel an unsettling chill in the dark hallway and wrecklessly run the last few steps into the kitchen.

I halt at the entrance.

The light hits my eyes and hurts my dialated pupils. The voices stop. I rub my eyes and my heart jumps to my throat. I swallow it back down.

There, on the kitchen floor, sit mum and dad with concerned faces staring up at me.

To be honest, I think it’s a look of guilt they’re giving me. I feel like I caught them in the act of doing something behind my back.

Because the kitchen floor is where we normally have our meals. And in front of them is the pink disposable nylon we usually eat on.

i
i wrecklessly run the last few steps into the kitchen imagining ghosts behind me

Atop the nylon is a spread of saucers filled with goat cheese and olive oil, thickened yoghurt, strawberry jam, a plate of tasty scrambled eggs, a bowl of honey and half-empty cups of tea and coffee.

My heartbeat settles slowly.

I’m hurt. “A secret midnight meal!?” I think to myself. “Why didn’t they tell me?”

Mum calls out to me, with mouth slightly full, “Hi habeebi (my dear). Do you want me to make you an egg?”

I nod silently. I know my voice is still hoarse with sleep. Dad asks me to come sit with him.

I sidle over slowly and sit confused and groggy. My nostrils flare as I soak in the mouth-watering smell of hot olive oil and frying egg from the stove.

My mind is racing. What’s going on? How long has this been going on for?

“Dad,” I say hoarsly. “What are you guys doing?”

My mother looks over from the stove and laughs. “We’re having sohoor. Today’s the first of Ramadan.”

“What’s Ramadan?”

I ask curiously. My voice working a little better now.

“In Ramadan we aren’t meant to eat the whole day. We need to eat now so we don’t get too hungry,” she responds.

As I later learned, my parents would be fasting the entire month. No food or water from sun-rise to sun-set. They’d been doing it forever around the same time each year.

Now it DID sound difficult at first, didn’t it? Until I just revealed to you that fasting was only for part of the day. Actually, there are two main meals that my parents would have each day. One, is called Sohoor–which is what I caught them having–the morning meal before sunrise. The other one is named Fotoor (break-fast) which they would have later, at sunset.

And only between those two meals was there no eating or drinking.

So as you can imagine, fasting Ramadan isn’t so hard. And while my story’s headline earlier would lead you to believe that the “kid” was starved and thirsty for an entire month,

it’s simply not true.

That’s why, when I read a sales letter headline, I always implicate the essence of the incredible statement. But I never take it literally. And neither should you.

As you’ll discover, in time, most of these raw dollar numbers are in fact revenue, not profit. Meaning, the sales letter is quoting you a number of dollars they collected in sales. Which does not factor in the cost of advertising and the months–and more often years–of failure it takes to acquire the skills that eventually result in those ridiculous numbers.

For example, if you hear of someone who made 4 million dollars in 24-hours, it’s very likely they spent 2 million dollars in affiliate commissions, and a few grand for copywriters, designers, and programmers. Which is still incredible, no denying that.

But is it really something a “dumb kid” can replicate without a large marketing budget?

And can a “dumb kid” really pull off such a stunt? Doubful. Mate.

There is no “dumb” person who makes 300,000 in a single weekend or 4 million in 24 hours. Unless it’s dumb luck, like in a lottery or something…

Which, let’s face it, isn’t exactly teachable.

No. In most cases, the person behind the headline is a savvy business person who either built (over time) a bigass list or has access to a network of BIG BOYS with lists.

It could have taken them 5 years to build up an email list that would buy 4 million dollars worth of product in a single weekend.

I’ve been in the game long enough to know the part you’re not told is what makes all the difference. I’ve seen some of the worst marketing campaigns with poor sales letters written in second-language-English…still making a fortune in sales…only because the marketer tapped into mailing lists of millions of subscribers.

Last year, I attended a seminar where a guy claimed to earn over

$100,000 dollars per day in affiliate sales.

He told me personally that he spent between $50,000-$100,000 per day on Google to make that money.

And yet, even when he launched his own “guru” product, he partnered with some of the biggest marketers to make 2 million in sales. Of that 2 million, he gave at least 1 million in commissions to his affiliate partners and spent a further few hundred thousand in prizes.

The lesson here is that no big result comes without an equally large investment of time, networking with the right people, and financial spend.

Before that, it’s all baby steps.

After all, that’s how every amazing feat is achieved in real life. An olympic swimer wins a gold medal in days. But no body wins that gold medal without having spent his or her life dreaming about it, working at it, practicing, failing, and trying again and again.

In fact, that’s how I was able to start fasting with my parents at such a young age.

As I eat my egg beside dad,

I listen to his conversation with mum, and I feel more left out. I want in on this secret “club”.

The next morning, I ask my mother if I can fast Ramadan with them. But she didn’t think it was a good idea.

“Honey, you’re too young right now. You need to eat or you’ll be tired all day and won’t be able to study.”

For a while they didn’t let me.

But I drove them crazy. I begged my mother all day and night to let me take part with them in this “fasting” business. She finally yielded and allowed me to do it until the afternoon.

“Ok, mum. But if I find it easy, can I do the whole day?” I asked with wide-eyed enthusiasm.

“Sure, why not.”

For the next few days, I fasted until after school. It was difficult missing lunch when all the other kids around me were eating. And saudia arabia, where we lived at the time did not have the mildest of weather. By the time I got home, my lips were parched with thirst.

All the same, I was proud of myself. I showed off to my friend from upstairs while we played on the staircase.

Soon, he too started fasting with his parents permission. And we competed at who could last longest.

These are the baby steps that made my above headline possible.

That’s the part most marketing neglects to tell you.

If they were to tell you the real work it takes you might not buy whatever they’re selling.

Before I learned to fast Ramadan, I wasn’t QUALIFIED to be a part of the “club”. No matter how badly I wanted to be included. In the same way as many students of marketing are not yet qualified to take part in the marketing game at the same level as the big boys.

Few of the marketers who teach lead generation actually use those methods in their own business. Because it takes too long that way. But that’s the part of the game they don’t tell you.

I was talking recently with a colleague who told me he knows that only about three of the most well-known information marketers actually generate their own leads.

The rest commit “incest”…

with each other’s lists, bastardising the crap out of them with multiple-launches.

The truth is, they belong to a club of “big boys” who few people are qualified to talk to…let alone run with.

If you want to know who those guys are, just watch your emails when a major product launches. How many emails do you receive from all your most respected gurus?

Last week, I unsubscribed from all of their lists. Because I simply got tired of the tens of emails I received every few days about the same product. I don’t trust their recommendations any more. I know they don’t even bother to check out what they’re promoting before they decide it’s really worth staking their reputation on it. I may as well make my own decisions about what to buy or not buy.

You’ll notice I rarely ever send you a promotion for anyone else’s product. Unless that product is one I actually own, benefit from, and I genuinely believe you should own.

And all the same, I don’t expect you to take my word for it. Because a product or tool I find useful may be a waste of your money and time.

I Finally Did it When I was 11.

As for my fasting experience, you probably have figured by now that I eventually managed to fast from food and water for the whole month of Ramadan. It took me all the way until I was 11 years old before I was finally a proper part of the “club” though.

In fact, many young children around the world are pulling this off every Ramadan. And their parents teach them to fast with the same baby steps.

Goofy 14-Year-Old Sells His Consulting Services

It was 1995. The internet was still on dialup.

He scored his first computer consulting contract. Amazing. Fuzzy little boy, dressed in daddy’s shirt and tie, with awkward, patchy blond fluff growing out of his upper lip. Everything about him screamed,

“Don’t hire me!”

Could
Could you imagine this guy as a consultant?

Silly-looking teenager. Wanna-be consultant.

It was me.

I suppose it’s hard for you to imagine me like that. You know, since I grew up into such a handsome, cool, heart-stealing, hairy feller. Haha. On second thought, maybe it’s just me mum who sees me like that, aye.

So there I am, standing at the doorway of the office building. Uncle Trevor hurrying me along as I stopped to tie my shoe laces. Dipping my tie on the concrete. I looked up to see an attractive, well-dressed Chinese woman at the entrance.

“Hello,” she said to Trevor.

“G’day,” he called out. “This is Jim, the fella I was telling you about.”

She leaned out with her arm extended and smiled. I firmly shook her hand and mumbled something. Could’ve been “hello” under my breath. I was a notoriously shy mumbler. But hand-shaking, I was used to.

I wondered for a moment if maybe I was in over my head.

Just a few days ago, I was a regular high-school kid. And today I’m a consultant, shaking hands with the CEO of an international company. Intimidating, certainly.

This deal was brokered by Uncle Trevor. A family friend from New Zealand who had moved to Malaysia a little before we did.

As we walked through the office-cubicles and they spoke of business deals, my memory drifted back to Friday, the week before.

Uncle Trevor often dropped by dad’s office on the way home from work to ask us over for dinner or check-in on us. He was a good ole’ Kiwi bloke.

That particular Friday afternoon, I was pretending to do some homework.

The grown-ups spoke.

I eavesdropped on their conversation and heard Uncle Trevor complaining to dad about a communication difficulty they were having with their various international offices.

I looked up from my books and interjected, “Why don’t you get them to use the Internet?”

Even though I was pretty new to the web myself, I was already creating websites and internet applications. Few people even knew what it was at that time.

But to me, the Internet was AMAZING. I thought it was the solution to just about anything. My idea was that they equip all their offices with modems, get internet subscriptions, and communicate by chat and e-mail.

To you that might sound like it’s “duh” obvious. Except you’re forgetting it was 1995 in Malaysia. My Hayes 96,000 bps modem was considered cutting edge.

My
My old Hayes dial-up modem loved to download at a whopping 7kb/sec lol

Dude, I was downloading at 7kb/sec and that was the shit!

Trevor liked my suggestion. A week later, he phoned me to ask if I would be interested in coming to his office and speaking with their CEO about my ideas.

I agreed.

And that’s how I got myself in this big mess.

“Why did I open my big mouth?” I wondered. Homework was never so appealing as it was today at Uncle Trevor’s office.

But there was no running away now. And I’d look like a right fool if I ducked behind my father’s friend.

The CEO’s name escapes me, but she was friendly enough. As we chit-chatted, I became more comfortable.

All the while, I was having a conversation with myself. I was insecure about my appearance. I knew that in spite my best efforts, I wasn’t fooling anyone into thinking I was some bad-ass, hot-shot consultant.4

How could I gain their confidence in my abilities?

How could I make them forget my age and awkwardness?

In an instant, I knew.

My plan was marketing in its crudest form. Even as a boy, it was pure instinct.

I had many disadvantages working against me.

  • I was a kid. That was a fact.
  • I was unprofessional. That was a fact.
  • I was a one boy show. And that was a fact.

What possible reason could they have to hire me instead of another expert, older, and more experienced?

They could certainly afford someone else. But I was confident I could serve them well.

And that was my biggest advantage. I was actually very competent as an advisor. It’s important when you are disadvantaged that you draw on your strengths. Computers were my thing. I lived and breathed computers.

I could offer a better deal, faster, for cheaper, and still deliver the same service someone else would.

My reading material in those days consisted of technical manuals–I read them for sport. I downloaded nerdy jokes. I programmed computer games.

For god’s sake, I used to prank-call computer technicians and operators to ask them questions they wouldn’t be able to answer.

Then…

I’d swear and call them names before hanging up.

Silly, I know.

A simple presentation technique I discovered when I was 14 allowed me to nab that consulting contract for myself. And even today, I use it to build trust with customers so they will choose me over everyone else.

With my short-comings and all.

Have YOU felt this way when marketing online?

For example, you might have a small downline or customer base. You might make a few bucks here and there instead of hundreds of thousands of dollars a day. Or you might still be stuck in a 9-5 job rather than get a full-time income from home.

Who hasn’t been there, aye?

In my early days of selling business opportunity, I wished I could drive a half-million-dollar car like my upline’s. I imagined that would make it easier to presuade prospects to buy. I didn’t know, of course, that this had little effect on recruiting real business partners.

Funny, that as a kid I had better sense than I did three years ago, when…

I was naming my unemployment “financial independence”.

Little did I know that my prospects were smart enough to see through that. Just as easily as the CEO could tell…

My stupid “consultant” clothes were just a front.

Presentation of expertise flips the perception of your prospects.

It’s critical for building credibility and trust.

Companies rent out large office buildings in the heart of town to present themselves as professional. They spend millions of dollars on a single television ad campaign to present their products and services in the best light. They print letterheads and logos and come up with corporate-style slogans to present a large and experienced image.

Billions of dollars are spent every day on this type of presentation.

You can do the same without spending a cent.

Because the kind of presentation I’m talking about isn’t achieved by “dressing for success” or faking your image. It’s achieved by demonstrating real honest-to-goodness authority. The greatest advantage prospects have in dealing with you.

After all, everyone is an expert in something compared to other people.

She was no Computer Expert…

When I met the CEO, I discovered quickly that she was no computer expert. No one else on her staff had more than a basic knowledge of how to use their computers. I only had to demonstrate that I brought to the table the expertise they lacked.

And I certainly could.

Yet, without making a display of my expertise, I would rely on nothing but my unfortunate appearance. Something I couldn’t change.

When the CEO let me get to work, I looked at her office’s computer set-up. I explored each computer in the DOS prompt. That black screen with white characters flying up the screen was intimidating on its own.

I appeared thoughtful. I let it sink in. That this is some heavy, technical shit. Certainly not something that just ANYONE could do.

Then I spoke rapidly in geek-talk:

“The specifications of your machines are too low to handle the load of a TCP/IP application. You need faster CPU, an expanded RAM, and more hard drive capacity. You could communicate with your other offices by getting a server setup in each office with a 96,000 bps modem or a dedicated fibre optics line. Then you’d need Ethernet cards with LAN connections to create intranets within each office.”

Of course, she didn’t understand.

She wouldn’t be able to do much with that vomit of jargon.

I only said it to show that I was an authority. Had I left it at that, I wouldn’t have got the contract. She still needed to understand what she had to do.

I repeated slowly, “You need to get at least one modern computer in the office and setup the others with a special part that will connect the office computers to one another. You need one more piece of hardware that communicates between offices through the phone line. Kind of like a fax machine lets you use the phone lines to send documents”

This set the CEO at ease.

I nailed it home by showing her I had a complete and simple solution.

“I will write for you a full report to explain what you need and where to get it from. As well as an estimate of your cost. Then I’ll suggest a few experts I trust to install the setup for you. How’s that?”

“Of course. That would be wonderful,” she replied.

And just like that, the deal was made.

Be careful.

You don’t want to come off like a show-off. People don’t buy what they don’t understand. Excessive jargon will only confuse your prospects.

Only the tiniest expert language is needed to demonstrate your knowledge. It helps implicitly address all their objections by letting them know that YOU know what you’re on about.

They rather buy an expert than learn all that complicated crap by themselves.

If prospects trust that you have a thorough knowledge of the product or service you’re selling, they’ll automatically trust your advice.

By the way, this isn’t just a face-to-face sales “trick”.

You can pull it off just as easily in a google ad, a sales letter, or even a video presentation. Lightly sprinkle a specialized word here and there. And you’re in.

For a long time, I didn’t know that what helped my upline sell was not so much his flash car or his numerous business trips. But rather that he kept up with current events in the stock market and real estate. He sprinkled that information in conversation and stories he told. And it was in fact, the very reason I had trusted his advice when he suggested I start a home business.

Whether he really did well in real estate or not, I believed he had. And when a savvy businessman tells you that he’s building a Network Marketing business full-time, you listen.

Imagine if Donald Trump told you that a building was a good buy, you’re likely to take his advice.

That evening, when I returned home, I told Dad the full day’s events. He beamed with pride as I explained what I did to established authority.

Later, he gave me a report template and helped me create a professional written presentation of my recommendations.

I submitted my consultation along with a $3,000 bill for my services.

The
The Apple model I bought with my consulting money...

With the money I made, I bought the first computer I ever paid for. It was an Apple Power Mac I had my eye on for months.

Mooing Cows, Kansas UFOs, & the Possum Attack of Network Marketing Winner!

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Because David and I were guzzling those things for 6 days straight. He came in on a delayed flight from another speaking event and it was non-stop from the second he walked in.

All stories i’ll share with you in time.

But what I wanted to tell you about was this video we shot for you before we left Kansas to go work on our next big project.

We were sitting around a bon fire roasting marshmellows and smores in pitch black amongst the cow and buffalo. When we received an E-Mail from Mike Dillard announcing the release of MLM Traffic Formula 2.0. Which if we understand correctly is an overhaul of the original Traffic Formula course. 

As we sat around the fire, each of us in turn told our war stories about the hardships we had in the industry and how our students are now filled with hope and success. And it brought back memories for the both of us, David and I.

Because, three years ago, we were in our own dark places of struggle and poverty. It was around then that a course called the MLM Traffic Formula first launched. We scrambled to buy our admission to the live calls. And later when I received the recordings I think I had listened to them maybe a million times. I swear i put the cds on loop for weeks on end falling asleep to them some nights, and driving around town on others with the voice of Mike and his experts blaring through my subwoofer around Sydney.

That course was the beginning for me. After going through it, I finally began to generate leads online and sponsor distributors. Which led to many good things. This year I already had a successfull $0.5 MILLION dollar launch, generated 1,000 leads a day and as many as 15,000 leads in a single month. Sold out a live event in 45 minutes flat, trained, and worked with the top distributors in the industry.

Now that MLM Traffic Formula 2 is coming out, I think it will be the beginning for you too.

Get Traffic Formula 2 Here when it goes on sale tomorrow.

Oh, by the way, I’ll be contributing all the training on Pay-Per-Click marketing in the updated version. So if you want to hear more about that from me, I promise I’ll pull out some of my best information to share with you there too.

Basma on Affiliate Marketing Troubles with ClickBank and PPC

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Over the past few months, Jim’s been showing me the ropes with PPC advertising to help me promote affiliate products from Clickbank. I was asked to share with you my journey here. And hopefully I can either inspire you or teach you what works and what doesn’t in affiliate marketing.

For the past 10 years, I’ve been teaching at the college of chemical engineering in one of the Arabian Gulf countries. Until my son came from Australia to visit me in April of 2008, I had never heard of affiliate marketing.

He used some jargon that with time I started to understand. At first, I took an interest in what he was doing only because I wanted to make sure my son is doing something that was worth having sacrificed his PhD education for.

During his visit I noticed he was busy all the time; writing articles, writing a book, taping videos, doing interviews etc. He was good at what he was doing and financially he was doing really well.  

Because I was working in a foreign country, I was not entitled to any retirement plans. So when my contract finished I would have to leave the job and the country and start fresh elsewhere. But as you grow older your opportunities of getting a job are reduced.  Jim and I were talking about this issue and he suggested that I leave my job and do internet marketing to have financial security at my old age. I laughed and said I can’t do what you are doing. He said of course you can, you were able to have a PhD. If you put your mind to it you will do it. I said why bother, I am 48 and too old to try and learn new things.

He asked, “Mum, what if I tell you, you can start doing affiliate marketing without having to do the amount of work I am doing?”

He got my attention. Late last year, I left my job. Jim passed onto me a link to listen to an interview with an affiliate marketer who was doing click bank and CPA offers without a website using PPC only. The guy was making a fortune with this. It sounded a lot easier than what Jim is doing. So I decided to give internet marketing a go.

Being an academic, I spent at least two months educating myself about mind set, internet marketing, PPC, SEO, web sites, key word research, copy writing, how to write effective ads, building a mailing list etc etc. Every time Jim called me to check how I was doing I tell him I am still reading. He must have gotten fed up with me. He told me this theoretical stuff is good but will not do you much good until you create a campaign and start advertising and leaning from your mistakes. 

Jim was writing PPC Domination at the time and he sent me the material as he wrote it. I studied his course and gave him feedback. Eventually, I thought I was ready to start promoting an offer.

My biggest problem was what to promote and how to choose the offer. I spent almost a month studying the criteria for selecting an offer. 

Why did it take me this long? 

Because I read a lot. Yet, the more I read the more confused I got and the more distracted I became. Different super affiliates teach you different criteria for selecting an offer and in most cases they are contradicting. I was so confused and extremely frustrated. I kept telling myself what have I got myself into? I better not waste more time, I should quit now this is not for me. 

Jim pushed me to keep at it. He said all marketers went through what you are going through and worse. I told him I can’t decide what to promote. He said it does not matter what you choose. I said what if it does not work? “Who cares?” he said. “I KNOW whatever you choose will not work straight anyway, you have to tweak your ads, test your keywords, there is a lot of work for you to do. I thought that was not very helpful neither comforting. Was it?

I finally chose an offer from click bank. What a relief! 

Then I had to do keyword research which I had no problem with, in theory. But then I had to decide how much to bid. Most marketers suggest to bid small amounts–like 20 cents and set $25 for your daily budget. But they do not tell you what to do next if you face a problem. They assume your campaign will be successful straight away. So I bid 20 cents and I waited a day but I only had a few impressions. I did not know what to do, so I went to the internet to find the answer to how to increase my impressions.

The material I found was about how to improve click through rate and how to increase conversion. Why no one is talking about impressions. How come they do not have a problem? I was so frustrated and honestly I spent days trying to find what to do to increase my impressions. Jim travels a lot, and at the time he was in the States. Because of the time zone difference, I did not see him online for many days at a time. In addition to that I did not want him to think that whenever I face a problem I ask him instead of finding the answer on my own.

Unfortunately, at the end I had to go back to him. The first thing he asked was, “What are you bidding and what is your daily budget?”

When I told him that I bid20 cents with a daily budget of $25, he was surprised.  He said no wonder why you are not getting impressions. Raise your bid to $1 and your budget to $500 and monitor your campaign closely.

I thought that is a lot to bid especially for an offer where you get paid $17 in commission per sale and the expected conversion rate is 1%. This means I will have to pay $100 to get $17. And I did NOT want to spend $500 a day. He said if you can get $500  dollars worth of clicks at this stage you will be lucky but do not worry you won’t use it all up. A high budget gets Google to display your ads more often. And if you establish a good click though rate your cost per click will drop and you won’t have to pay $1. 

Hesitantly, I increased my bid and daily budget. I did not sleep that night. I stayed by the computer.

Holy! My impressions started to soar. I paid $0.95 per click but I did not get many clicks. Jim said, “That’s GREAT NEWS. Focus on the positive. You now have impressions. After this you can start tweaking your ad to increase the number of times it gets clicked.” 

I spent around $20 dollars on the offer before I began having problems. As I found out, later, it was because I was direct linking. Straight to the merchant’s landing page.

Over the past few months I tried promoting 16 CPA and Click bank offers by direct linking. I made enough money to cover most of my advertising costs–which was nice. But I faced two problems with direct linking: expensive clicks, and the bidding war I had to get into because of sharing the same URL with much more experienced marketers. 

Eventually, my ads did not show often and conversions were very occasional.

I looked for a solution. Super affiliates suggest a “framing” or “masking” strategy for those who use direct linking. So, I bought a domain from GoDaddy for one offer and tried masking it. As a result my cost per click dropped, my quality score was good, and Google got off my case about the shared URL.  

According to a newly launched product on Clickbank marketing, if you are direct linking you can use domain masking.  Jim told me that Google does not allow masking and it will flag those who use it. 

So my easy options were gone.  

I still want to do direct linking especially if I want to test an offer. I do not want to waste my time creating a landing page for it before I am sure it is profitable. Direct linking is being promoted by big marketers and just last month I bought a product from Clickbank. I kept telling myself if they are able to do then it can be done. This time I tried direct linking on the content network. I had initial success, but my clicks cost around 71 cents when other people were paying 3 cents for similar offers.

Even with this high cost, I stopped having impressions.  I contacted Google support and was told to increase my bid, increase my budget and/or increase the number of countries in which my ads would show. None of this got me impressions. So I contacted Google support again, and explained to them that I did everything they asked me to do but my ads are still not running. They told me there is nothing technical to stop my ads from being syndicated on the content but they will check with their supervisors!

Finally, after 14 e-mails of communication between me and Google support the answer came; they said that they do not allow health and fitness offers on the content network.

The thing is, I was promoting other offers that had nothing to do with health and fitness and these were stopped too. Jim told me it looks like your account is flagged. Google did not tell me they flagged my account. I ran the same campaigns on the search engine and I got impressions but I still had the same problems related to direct linking.

I was puzzled because Google did not tell me my account is flagged and I see fitness ads on the content network, so why are mine not allowed?  Jim then ran one of my offers on content network using one of his own accounts…and guess what? He got impressions. So we concluded that Google is not happy with my account but we are not sure why. 

I tried advertising on Yahoo. I had no problem with direct linking but Yahoo traffic is very little. I would get 1 click a day per ad group and sometimes 1 click/ a day per campaign. I had so many ad groups per campaign, but although yahoo’s traffic is little, most of my conversions came from there. The new issue was that conversions were occasional conversions and I could not make any conclusions from the results.

At this point, I have had it with the whole marketing business. I told my son I am sick of this. I better stop and save my self the extra tension but deep within I did not want to fail. I never failed anything I attempted. I am not a quitter. I will not forgive myself if I stop now. I invested a lot of time and money in this I can’t leave it now. Others were able to make it work for them, I should be able to but I must find a way that works for me. 

 My son said mom stop looking for easy ways. What these guys taught you might have worked for them. You learnt a lot and you gained a lot of experience in what does not work. Now, you must focus on building your own business your way and learn what works. No more quick get rich schemes.

I was not looking for get rich quick schemes, I am not stupid to believe it. I was made to believe that it is possible to make a business without a web site, a mailing list, a product etc… This is promoted by gurus and super affiliates. 

I had to take another direction. 

I realized that if I want to have a proper internet business, I must build my own web site and start attracting people to it. To do that I should give away something of value first. So I came up with my own give away–a single page with my unique personal touch.

It outlined a scientific experiment (since I am a scientist by training) about what works and what doesn’t with weight-loss. I already had some experience with this because over the past few years I changed my diet and started a successful exercise routine that helped me lose 15kg over 3 months. Later, many of my female colleagues had asked how I did it and I showed them with excellent results.

This became my unique selling point that would help me sell not JUST one affiliate ebook on weight loss, but all kinds of related affiliate products.

Of course, this meant a new learning curve.

How would I build a web site? It all seemed so difficult. I never did that before.

It turned out it is not a big problem. Jim gave me the link to a capture page generator program he designed. I answered a few questions and had a page in minutes. 

In addition, I took a few HTML lessons to understand how to modify the page to look nicer. After a few tweaks in Frontpage, I was ready to go. 

Since I didn’t know the problem with my Google account, I started a new one. I started by only advertising my landing page on the Google search network. I used only ONE targeted keyword with its broad, phrase, and exact match. I started my bid with $2 but I got clicks for an average of 60 cents over several days.

My quality score is good finally. And I don’t share the same URL with other marketers. In fact, I don’t even share the same offer any more because of my own landing page and autoresponder series. Every day I add one extra keyword to increase my traffic gradually. I modify my landing page to suit each key word theme to maintain my quality score. 

I was under the impression that building your own web page requires a lot of work compared to direct linking. But the truth is once I created the landing page the amount of work I do is minimal and the results are much more promising.

Over the next few weeks, I’ll be sharing with you any other discoveries I have about being a “value-added affiliate” of Clickbank products.


soon-to-be pulsate really follow expect clippers and!

Impressions Problems Solved for Clickbank Affiliates Marketing “Diet & Fitness”

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Google Adwords has given them problems recently. Particularly the Content Network has been refusing to show many ads in the diet and fitness industry. Since this is the most common affiliate product out there, I think it’s important that we address it.

This also applies to people marketing “Make Money” products.

Oddly enough, so far my own ads have not been affected in the same “Make Money” market. So obviously you too should be able to get your ads going.

I had a theory that the problem was that Google didn’t like regular affiliates any more. And after much back and forth, we finally got to the bottom of the problem. Here’s what happened…

Google starts off giving impressions on Content Network ads and then after a few hours would kill off the ads. So we got in touch with support to find out what the deal is.

First, the staff made obvious suggestions like “bid higher”, “check your daily budget”, and “target more countries”.

At one stage we were bidding $2 per click on keywords that should NOT have been that competitive. We had a daily budget of $500. And we targeted 65 countries. I did this just to prove to the Google staff that their suggestions are bogus.

So we got in touch with Google again, who seem to have eliminated their “live chat” feature for whatever reason.

After multiple messages, and persistence on our part, support forwarded our complaint to their technical team.

The technical staff suggested that we do not promote diet and fitness products as they are currently being prevented from syndicating on their networks. And upon further prompting from us, we discovered that this will soon become a permenant part of their policy. (Although I highly doubt the truth of this since the Acai Berry ban was never publicised in their rules and policies).

To be honest, I find this hard to believe.

We’re talking about two of the very largest industries and biggest money makers for Google. And it would make little business sense for them to eliminate relevant ads from showing up in Adsense blogs and sites that feature related content.

To top it off, I was seeing ads both on content and search that DID feature weight loss, diet, and fitness products. So some marketers were getting impressions.

Also, I was surprised that NONE of Google’s support staff were aware of what the technical team told us. It was only after the complaint reached the Adwords technical staff that we were told such ads are not allowed on the content network any more.

So rather than bend over for Google support staff (who seem to be as illiterate as non-marketers), I started to do a series of experiments with my students.

The first was to address the harsh reality that affiliate pages are AWFUL duplicate content.  Thousands of affiliates are running ads to the SAME page competing on the same words. We built our own landing pages with an optin box and “bribe”. Yes, the bribe had to be original too to pass manual review.

We ran a small test ad on my students’ account. And after almost an entire day, the ads failed to get any impressions.

So I tested a related set of keywords but avoided anything that says “weight loss” in both the ad and keywords.

Still, nothing.

I raised the bids. And still nothing.

I then took the exact ad group into one of my own accounts and tested it. Within a few hours I had 6,000 impressions!

What!?

Yeah, obviously Google didn’t mind my account which spends thousands a day. But on my students’ accounts there were issues. I believed that somehow the previous accounts had been flagged as bad users of Google and their content network.

So I instructed one of my students to open a brand new Adwords account and write a small ad on the Google Search Network only.

Once more, many hours later, the ad received NO impressions.

This time, I edited the ad myself. I noticed that it used the words “lose weight fast”. I thought that it could be interpretted to be a promise of a “miracle cure”. Google specifically prohibits this in their policies.

I removed references to fast weight loss in the ad copy and ran it again.

Within a few minutes, we were seeing impressions on the ad!

What’s more, even though the keyword was very competitive, we were able to get clicks for only 25 cents a click for the #1 position! The quality score was also high.

A few more tests later, we were able to establish a few rules of thumb that some of you doing weight loss ads should be aware of.

They will help you get your ads back in business 🙂

  1. If you’ve already been flagged for duplicate-offer marketing by Google, start a new account. It’s likely that if you’ve been noticing that no matter what your ad it won’t get impressions, you’ve been flagged. You can use the Google MCC (My Client Center) to manage more than one account with a single login.
  2. Use my Capture Page Generator to build your own self-hosted landing pages and become a value-added affiliate. You can check the resources section for recommended web hosts, autoresponders, and domain authorities.
  3. Phase your keywords in ONE at a time in order to establish which of your keywords might be the source of your original problem that got your account flagged earlier. That means you only add ONE keyword with one ad and wait a day or so.
  4. Do not advertise on the content network until you have estbalished your credibility as an advertiser with good quality scores and well-behaved campaigns. This could be a matter of several weeks.
  5. Avoid trigger words in your ad copy that might be interpretted as miracle cures like “make quick money” or “lose weight fast”. Test out different alternative wording until you find something that Google accepts. Allow at least 15 minutes between tests.
  6. Run your ads on the content network only after you’ve got successful search campaigns.

In the next few days, I’m going to bring in one of my students as a guest blogger here to keep you all posted about what works in affiliate marketing with Google Adwords. Implement these suggestions, and stay tuned for specifics in the meantime 🙂


The Other Half the Google Story

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All you need to do to get PPC Domination free is this:

  1. Grab your copy of PPC Domination from here if you haven’t got it yet. (otherwise skip ahead).
  2. Forward your PPC Domination email receipt to ppc @ seonetworker.com.
  3. Buy access to the 8-week intensive SEO Networker coaching program here

also used said and skin and.

PPC Too Expensive for Home Business Niche?

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Even some of the PPC gurus will tell you that Home Business and MLM are difficult niches to conquer with Google Adwords.

“The competition is too rough.”

“The bid prices are too high”

I don’t buy it. For the past two years I’ve been generating home business leads, sponsoring reps, and making sales with profit. And in case you think that’s because I’ve got some kind of super powers, go search for my PPC Domination students. You’ll hear their similar success stories in video and blogs all over the internet.

The reason I’m laughing particularly hard today, is that I discovered a campaign I’d neglected recently. It wasn’t bringing much traffic.

A few days ago, while looking at something else in my account, I had set the date range to show “all time”. When I saw 386 leads on this forgotten campaign. I clicked to look inside and found this:

The
The Neglected AdGroup: Pulled 386 Leads at $USD 1.68 Over a Period of Two Months

Now, I know it’s kind of hard to see the names of the adgroups, and you can’t tell what keywords are in there (hehe I’m evil). That’s because the real secret is that this campaign only targets the Google Content Network. That’s why, in the next few weeks I’ll be releasing some training on the Content Network and show you how to easily get cheap leads like this for your own business.

Anyway, I quickly duplicated the discovery, deleted adgroups, added more adgroups, increased my daily budget, and started to ramp it up.

Today, there are only 10 adgroups in this campaign. I can’t tell you a daily figure it’s bringing because it’s too fresh…but I took this snapshot 4 hours into the day:

After
After 4 Hours, This Once Neglected AdGroup Pulled 28 Leads at $USD 1.12

The Content Network is a huge part of my advertising strategy and is responsible for two times as many leads as the Google search. Explore it yourself! I know that there’s very little information out there about it though, so I’m bringing on board Content and Placement expert Shelley Ellis to help explain to you.

Go ahead and follow Shelley on Twitter!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

I got an idea…

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To do today (in order of importance):

  1. Create an updated split-test spreadsheet for Mike and check if we have enough data with 500 clicks to make a conclusive decision in favour of one headline over another.
     
  2. Record my screen with Camtasia and demonstrate how i revise an entire PPC campaign that has been underperforming lately.
     
  3. Finish one of the three blog post ideas i started but saved as drafts and never finished.
     
  4. Transfer this blog to another hosting and test if it’s faster than this crappy godaddy hosting. Right now it gives DNS error for almost every time i try to load the page and it takes me half an hour just to get into my admin panel grrrrr. testing hostgator and hostdepartment. Hostdepartment used to suck because it was unreliable but i think they’ve overhauled it and it seems to be the fastest so far. Hostgator takes ages just to get into their webhosting cpanel so i’m not holding my breath for them. Let’s see how we go! Btw, if you get an error when you try to load my blog later can you report it for me here please? Thanks.
     
  5. Watch Valkyrie 

 

That’s my todo list for today. I’ll let you know how far down the list I get!

this one to days in real.

My Favourite PPC Domination Submissions

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*post edited to remove excessive exclamation marks

Time to solve a little mystery for some people who were surprised at how fast I discovered their submissions.

I use Google Alerts. tadaaaaaaaaa!

It’s a cool service from Google that you can setup to alert you every time the keywords you specify are posted or talked about on the internet. I use it as a keyword research tool for PPC–and if you don’t, you should.

The way I have it setup, Google sends me an email as soon as anyone publishes an article, blog entry, or press release with “PPC Domination” in the content.

And in this way, I’ve been able to read and enjoying many of the submissions and reviews everyone’s been doing. There have been a LOT of submissions so far.

Was it as a result of my earlier blog post about How to win the MacBook Pro? I don’t know, I can’t say for sure. But I hope I gave enough of you out there some ideas on how to make a pile of money this month after PPC Domination launches on Monday.

I’d like to honour and highlight a few of the submissions people made. These ones really stood out for me. These can be taken as examples of awesome work–in case you’re looking for ideas on how to win one of those Macbooks!

Mari Ann Lisenbe submitted my favourite PPC Domination video review because she anticipates and handles an objection someone else might have about the course being too difficult. Mari Ann explains that she found it very simple and easy to understand. Good reviews and testimonials should always be specific about the benefit of the product being marketed.

Melanie Milletics’ most recent blog post was fantastic. She gives 3 reasons you should NOT get PPC Domination. That raises eyebrows and grabs attention fast–then she goes on to give these 3 reasons and back up her claim. Don’t worry, she made a positive review!

And my favourite PPC Domination press release was submitted by Sherry Driedger, it was short, to the point, not-hypey, and sounded like newsworthy news. That was a perfect press release and she worked her pitch in there at the end in a really smart way that makes the reader want to click.

love they product not cream repurchase.

There were many other submissions that got my attention. It would take me too long to find them all. This is just a sample of the ones i liked. Congratulations to everyone else for their fine efforts in promoting PPC Domination.

Good luck contestants!

Double Digit CTR – Part 2

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Today, I want to share with you Experiment 2. But before I do, let’s talk about a couple of your concerns here:

Why is a high Click-Thru-Rate (CTR) & Zero Conversions Considered a Success?

Something I left out yesterday was that I was testing my keywords with a brand new landing page that had never been run before on any PPC experiment.

I would normally NOT test more than one variable at a time, but the double-digit-CTR was an unexpected bonus result. Because, at the time I put up the new page, I was trying to improve conversion rates, not click-thru.

When I started, I was convinced that the new page would perform better than any other before it. After all, it had all the elements of sound marketing and was extremely Google friendly as was seen by my very high Quality Score.

Unfortunately, this was a bad assumption.

It converted nothing. So after I made my post yesterday, I changed the target URL to the old landing page that used to convert at 12%. When I did, I finally started to get some conversions!

Either way, though, the high click-thru-rate was a good result. Because you can’t get conversions if you’re not getting enough clicks. By increasing click-thru, I increased the pool of visitors to my site that I could potentially convert with a better landing page. I can then spend the rest of my time working on finding that winning, better-converting, landing page.

Scrapping the new- and returning to the old-landing page was the first step.

Should You Ignore My Previous Advice About Having Only One Keyword Per Adgroup?

No.

The advice is based on an important adwords principle that will never change. Always, always, always keep your adgroup keywords around a single very tight idea. Your keywords and ad should be a perfect match for one another. You get ultimate control with a single keyword.

Adding hundreds of keywords into the same adgroup was just a temporary research phase that helped me avoid customising new ads for all my keywords without knowing which ones are worth my time.

It cost about $30 to find out.

But if i continued to run this as is, I would lose that $30 every single day.

Experiment 2: The Control…

This morning, after a full day’s worth of data, I studied my keywords closely.

I sorted by CTR and considered breaking the ads with high CTR out on their own.

Bad idea. Some of those keywords only had a few impressions with very high CTR. With the passing of time and more impressions, those keywords may sink to the bottom.

Then, I considered the ad position. I looked at keywords that had lowest rank and considered increasing their bids. But what would that do?

It would get more clicks…but not conversions.

That’s an experiment best left for another day.

Several ideas later, I decided what to do: I sorted by conversions and found I had THREE top performing keywords. These were the “diamond in the rough”. Their combined CTR was 9.28%. Not quite a double-digit-CTR but still very high. They had several hundred impressions each from yesterday’s experiment. And each had converted at least once in the last 24-hrs.

I paused all other keywords. They were just costing money and would distract me if I left them on. I’ll come back to them later.

Meanwhile, I let the three sexy keywords keep running.

Today’s experiment is called the “Control”.

I will run them for 24-hrs without changing anything. I want to see if they continue to perform well after having swapped back to the original landing page. It’s probably a bad time to run such an experiment because it’s Saturday and that’s rarely a typical day.

On the other hand, I just need some preliminary data to tell me it’s worth working on the landing page. I’ll run more “statistically sound” experiments later on the landing page.

Stay tuned, let’s see how this pans out.


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Google Wonder Wheel – a Theme-Based Keyword Research Tool

I just learned about a Google experiment that you can use for keyword research. This is another tool that helps you go wide and find new possible markets to get into.

Google
Google Wonder Wheel in Action for the term 'Network Marketing Leads'

Since I’m on the road right now, I won’t have time to get into how to use the tool. But i’ll give you really quick instructions to get started with it.

This keyword research tool gives you a graphical representation of related themes to a search term you specify. Your search term appears in the center of a wheel. Around the wheel are some popular keywords that Google associates closely with your search term. These are natural markets to move into when expanding your pay-per-click campaign.

If you like, you may click any of the related themes to explore it further and find even more markets.

Repeat this as many times as you want and grow your keyword list exponentially with ideas you might never have thought of.

To get access to the Google Wonder Wheel, just paste this code into your address bar

javascript:void(document.cookie=”PREF=ID=4a609673baf685b5:TB=2:LD=en:CR=2:TM=1227543998:LM=1233568652:DV=AA:GM=1:IG=3:S=yFGqYec2D7L0wgxW;path=/; domain=.google.com”);

This sets up a cookie telling Google to add the Wonder Wheel to your search preferences.

Just run a search as normal in Google. On the results page, you will see a “Show Options” link directly under your search box. Click it and choose Wonder Wheel from the left. That’s it!

Thanks to http://blogoscoped.com/archive/2009-03-24-n84.html for introducing me to the Wonder Wheel and supplying the cookie code above.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

How to Grow an “Attractive” Sales Personality

I’m coming to US and Ayeee…gonna do a Borat!

Kidding. But I’m heading out tomorrow so I thought I’d leave you with something i’ve been thinking about lately.

My brother and I have a pretty strange upbringing. We grew up in different countries and each speak at least two languages. Many of you will not know this–but in addition to speaking English and Arabic, I spoke French and Japanese for three years in school.

I even took a Maori class, the language of the natives of New Zealand. I can’t fairly claim I can SPEAK maori because I had a really easy going teacher. So we often played around in class and brought cheat notes into exams.

I remember we had to learn the names of the 7 canoes that brought the first Maori to New Zealand and memorise where they landed. Since I have terrible memory, I photocopied the map really small and used it in the exam. Naughty me!

This isn’t how I usually conducted myself in school. But I didn’t think it was so important to learn another language back then.

Anyway, like I said, I had an interesting upbringing and a coloured life.

I boarded a plane at the age of 6 months when I first left Kansas and went to join my mother in Amman. My father who was studying in the states became a translator for the US embassy in Saudi Arabia had us join him just two years later in Taif.

Soon after, we migrated to New Zealand.

Discovering New Zealand was an experience in itself. Dad had seen ads on television for Anchor milk and learned that there was this tiny country in the pacific which was nuclear free. That got his attention and he decided that we’ll visit and see if we like living there.

I didn’t speak any English and learned it in school that year.

One time in school, the teacher asked me to draw a “piktcha” (picture with a New Zealand accent) and for the life of me I didn’t know what it meant. I tried to ask my father but the pronounciation made it impossible for him to figure out what I was asking about. He suggested it was, perhaps, a pitcher…a kind of container. But that wasn’t it, was it?

We traveled a little more back and forth. Between Saudia and New Zealand while we went through migration procedures. During the Gulf war, my father was jailed and we were deported because of a disgruntled student at my father’s university.

My family returned on a more permenant basis to New Zealand and they continued studies for their Masters and PhD degrees.

During that time, we were poor. No shit.

When father completed his doctorate he took a post at the international university in Malaysia and he took my younger sister and me with him for a year. I continued school by correspondence with one of the oldest schools in New Zealand.

My mother remained with the rest of my siblings to finish her PhD defence in Auckland.

The next year, we finally had a decent lifestyle. Both my parents worked at high paying university jobs in Oman. I had my own bedroom and a real bed instead of a matress on the floor. For the first time, we had proper living room furniture and started going on twice-yearly holidays.

I continued an extramural university program at Massey University in Mathematics. And when I turned 19, I returned to New Zealand on my own to finish a second degree in Computer Science.

My masters was completed at the University of Auckland. Each year, while on summer holidays, I’d travel to Thailand and Dubai. My parents lived in neighbouring countries and we’d travel every weekend to see my father in Dubai. When I returned to New Zealand, my pasport would be so stamped with entry and exit visas that the profiler would pick me out at passport control and I’d get searched thoroughly at customs.

It became a fact of life for me.

When I graduated from my Masters, I went on road trips often and worked in a tiny city in the south island of New Zealand on US government contracts.

During that time, I traveled to Australia and Switzerland for academic and commercial conferences.

After that, I moved to Sydney for a PhD where I had many good and bad adventures.

Early this year, I moved to Amman, Jordan permenantly. Here, the concept of working from home is peculiar.

Last weekend my brother and I were out with some friends of his. And we noticed that despite us not being great speakers of Arabic, people gravitate to us.

My brother, was surprised at how easily we attract people. Especially that he seems to get along with some of the strangest characters. He has friends who are from nomadic tribes that he spends hours a day with. And, on the other hand, he has western-educated, half-cast english-speaking friends at university.

When we meet people, they look up to us without any solid reason why.

The reason is obvious, though, isn’t it?

We are well-traveled, educated people with life experience. In every conversation we have, we tell stories and have new information to share that no one ever knew. There’s never a conversation we can’t participate in.

All of my family are avid readers of books.

We read in every topic you can imagine. Reading is vital because it allows you to have experience through others. Particularly if you have no interesting life-experiences of your own.

Last weekend, we met with some new friends at the American Embassy where I’d gone to add visa pages to my stamped-out US passport. Our conversation turned to the economy and real estate investment in the states.

Now, since I don’t live in the US, I should have no idea about the economy or any clue about real estate investment. But I still managed to engage in a long discussion on the topic.

All because we read and associate with others who relate their diverse experiences.

This in turn allows us to contribute new value in every conversation. And this is what attracts others to us. 

Otherwise, we’d be rather dull people. We don’t party. We don’t drink. We don’t go to clubs. And I can’t tell a joke without forgetting the punch-line.

Yet, we have something of value to share in each new meeting.

Having an attractive personality for selling is all about exactly this. Adding value to the lives of others. It could be as simple as making others laugh. Or as complex as a stimulating conversation about politics and investment.

You too have your own stories and experiences to share. And even if you live a rather colourless life in some small town you’ve never left, then open your mind and fill it with reading.

Adwords Wrapper

It’s pretty tedious to bid on the broad, phrase, and exact match versions of your keywords.

An Adwords Wrapper Tool will give you a quick short-cut to create three versions of all your keywords. 

Once you’ve created your new keyword list, just run it through the Adwords Wrapper and create exact, phrase, and broad match versions of all your keywords in a second. Copy and paste them into the keywords of your Adgroup.

 

Try this free tool the Adwords Wraper. 


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

Google Website Optimizer: How to Split-Test Your PPC Landing Pages for Maximum Conversion

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Google provides a tool in their Adwords interface called the Google Website Optimizer. And it has a number of useful features that you won’t find in any other tracking software.

Split-testing pages works by taking two versions of your landing page that are exactly identical except for the one variable being tested. Be it a single word different in the headline, colour, or position of your optin box.

They then automatically forward clicks on your ad to one of the two versions of your page, alternating between them to fairly and accurately determine which results in the desired action of a sale or optin.

Whenever the clicker views a key action page, such as your “thank you” page after opting in, the download page for a piece of software you give out as a demo, or a thank you page after making a purchase, Google counts that as a successful conversion. 

A running record is kept of how many views each version of your test page received relative to the number of times your key “successful conversion” page was subsequently viewed. You can then look at two ratios you compare to decide which page results in the best rate of conversion.

 

Accurate Conversion Tracking

Tracking is rarely ever exactly accurate. The reason is that much of it is done with cookies to find out who the unique visitors or action takers are. Cookie tracking has its problems–for example, if a prospect uses a text browser or has their cookie security turned on high, you will not get any stats tracked for them.

All the same, most browsers store cookies and allow the tracking software to do their work.

Other third party tracking software does a good enough job. But they track all clicks–those you pay for and those you don’t. Google has procedures in place to cancel out forged clicks and other useless actions. Which makes the only clicks worth tracking those that Google produces. Since these are the only ones you actually pay for. That’s why I prefer to use Google’s website optimization tool.

 

Geek Talk: How to Define a Clear Winner

 

Google
Google Website Optimizer Telling Me There is No Clear Winner Yet

Statistics tells us that if you toss a good coin 100 times, it will land 50 times on heads and 50 times on tails. This is only theoretical, though, provided the coin is fairly weighted on both sides. In reality, you may observe 40 heads and 60 tails instead. But if you keep tossing the same coin, the you will get closer to the theoretical outcome of 50/50 heads/tails.

Few marketers split-test correctly because they act on too little data or otherwise they wait too long and waste opportunities to profit with their better landing page.

In the same way, if you toss the coin only 30 times, you are EXPECTED in theory to find it lands 15 times on heads and 15 times on tails. But in reality, the outcome could be extremely one-sided. And if you were to act on this data saying that the coin weighs more on one side than the other, you would probably be wrong.

Similarly, your two test-landing-pages may well show bias in favour of one versus the other even if they are the exact same page. Especially if measuring conversions with only data about a few clicks.

Running tests that update and track every click and conversion along with confidence statistics will help you determine if there is a large enough margin between the two test pages, relative to how many results were observed. Confidence statistics work by figuring out what the theoretical difference between your two landing page versions would be if it were due to the “randomness” phenomenom I described with the fair coin. If there is enough difference seen between the theoretical outcomes and the actual outcomes, you can safely conclude that the change being tested has an effect on how the page performs.

Rather than make these difficult calculations yourself the Google Website Optimizer will do it all for you and interpret the results on your behalf.

When Google says you have a winner, you can trust to kill the loser and keep the winner and repeat with another test variable.

 

I have used the Google Website Optimizer tool a lot in my business. I test the hell out of every landing page until I get a version that converts at the highest rate possible. This technique has been responsible for me seeing thousands upon thousands of Home Business leads at $2.35 each.

Start using the Google Website Optimizer today. It’s simple. Just create two versions of your best landing page and let the website optimizer tell you the winner!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

PPC Landing Page Generator: How to Create Lead Capture Pages Without HTML

Do you know how to use FrontPage or write your own HTML webpages?

If your answer is no, then you’re not alone. A lot of marketers don’t move forward with their business because they don’t know any HTML. Although, I think that’s no excuse!

Here’s a really simple Landing Page Generator software i put together to help exactly people like yourself. In fact, even if you DO know how to make websites, you can still make use of this becuase it does them so quickly and easily. I build all my own landing pages with this free program. This way, every one of my PPC keywords can have its own landing pages with little effort.

Start Using the Free Landing Page Generator

 

A good PPC Lead Capture Page has the following components:

Headline: Get Attention Quickly

Headlines have the most influence on whether or not your page converts. Because if it doesn’t get attention immediately, people will leave soon after clicking without reading anything else. This will cost you more money per lead and increase your site’s bounce rate. Which has the nasty effect of lowering your quality score and giving you a big fat Google Slap.

That’s why, headlines are tested and re-tested by all marketers to find the best wording that gets maximum impact. An excellent tool to do your own tests is the Google Conversion Optimizer.

Marketers agree that sans-serif fonts like Tahoma and Arial give best results for headlines. And when the type is in red colour against a white background, it has a psychological effect of getting attention. You can even use red sparingly on your page to move people’s eyes down to important components on the page like the submit button for your optin box.

Do not obstruct view of your headline with a banner or space-filler graphics. That will kill your conversion rate because it takes attention away from the most important part of the page most responsible for conversion.

Keep your headline short and write your main benefit in the most attractive way possible.

 

Example:

  • How I Made $250,000 My Sixth Month Marketing Online
  • How To Make $10,000 Per Day From Your Home Business
  • How I Made Google My Bitch & Forced It To Send Me 1,000 Qualified Home Business Leads Yesterday
  • Imagine, 200 New Customers At Your Business Door Every Day

 

Sub Headline: Make an Offer or Bribe

Your subheadline or next bit of text directly after your headline should tell people the action they need to take in order to receive that benefit. Think of it like a secondary headline and it should offer an exchange of some kind that compels them to keep reading down the page. Before you start writing a landing page, decide what you will give people for free in exchange for their email address. A sales pitch or a bizop presentation will NOT do.

There must be a genuinely good reason and easily identifiable benefit they will received when they sacrifice their email address. After all, although you may not spam them, they do not know you and they worry that you will subject them to POTENTIAL unwanted email or high-pressure phone sales. Unless the benefit is so strong that the risk becomes negligible, they will not optin.

Write your subheadline carefully and think of it like a trade. Help them live beyond their next action and pose it in the present tense if you can.

Example:

  • In the Next 3 Minutes, You Will Have In Your Hands the Keys to a Revolutionary Marketing System That Brings You Customers and Cash At Will
  • 15 Minutes From Now, You Will Receive a Personal Phone Call From Me & Know Exactly What to Do This Year to Quit Your Job And Earn From Home Full Time

 

Short Bullets Packed With Benefits

The bullets or body of your landing page is designed to give prospects more reasons to take the next desired action of submitting their contact information. You can present it as bullets, a few short paragraphs of text, or a video.

You need to think of 3-5 reasons that matter to them why what you are about to share is important. Your company being in the ground floor is not a reason that matters to them. Nor does it matter who your founder is, that he is a scientist, or that your comp plan is the highest paying in the industry.

Instead, you should be telling them how these things affect them.

 

Example:

  • Speak with an experienced entrepreneur who will take you through all the steps necessary to start profiting in your first week of Home Business ownership
     
  • Have an ENDLESS supply of customers, putting money in your pocket daily by discovering a revolutionary product exclusive to our partners which cures obesity forever. (Remember that 60% of all Americans have this problem and want a quick and easy solution you can give them).
     
  • Sell with confidence in your sleep by using our online marketing system which takes care of all marketing and advertising for you.
     

 

Clear Call to Action

Your optin box must be accompanied with a clear call to action. But that’s not all. You need to give prospects a real reason that makes sense for why you need their  phone or email address to share further information with them. Remember the squeeze page or lead capture page is a gateway to the rest of your content only accessible by a key piece of information they give you.

If you’re going to give them access to a private members area, you will need an email address to send them the password.

If it’s an e-mail based course, explain this and tell them that they must supply their email to receive the course.

If you are going to give a phone consultation, then, obviously you would need their phone number.

These are all good reasons to request contact information. As long as you are clear about it, people will be able to make the decision whether they want the next piece of information badly enough to reveal personal information to you.

Example:

  • “Type your name and phone number below to receive a free 30 minute phone consultation and I’ll show you exactly how to advertise your Home Business online.”
  • “Enter your email address below to receive full access to our members-only area.”
  • “Tell me in the box below your best email where I can send you the 11-day E-Mail-only course for Free.”
  • “Type your E-Mail below to be notified whenever new posts like this are added to the blog”

 

How to Use the Landing Page Generator Correctly

Once you’ve figured all of this out, you’re ready to go.

  1. Fill out the form on the PPC Landing Page Generator. Sign up for an autoresponder account at iContact. Not only do I recommend their autoresponder highly, it is the only one the Landing Page Generator works with. Produce an optin box using the iContact form generator wizard and copy the code into the autoresponder box of the Landing Page Generator.
      
  2. Use for your Thank You page URL the link to your funded proposal sales letter, your bizop sales page, or to the information you promised to give them.
     
  3. Submit the Landing Page Designer form and a new HTML page will be automatically saved to your desktop. You can either customise this further in Frontpage or use it as is.
     
  4. Sign up for a hosting account with godaddy.com or hostgator.com
     
  5. Use your host’s FTP interface to upload the landing page file to your website
      

Go try the landing page generator and write for me below in the comments section if you need any further help using it.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

Mis-Spell Generator Or Typo Generator: “The Keywords That Prospects Search But Few Advertisers Bid On”

According to Google, 10-20% of all searches start out MIS-SPELLED.

Capturing those searches by bidding on them with Pay-Per-Click is one of the smartest ways to easily and cheaply capture prospects. It gives you the advantage of positioning your Adwords ad in front of potential prospects–before they see any of your competitors’ ads. But few people know the proper use of Typo Generator tools.

I’ll tell you my method in a second. Check this out…

There is insane competition for popular home business keywords in Pay-Per-Click. And yet, there is virtually no competition when the same keyword is misspelled.

Why not?

Advertisers rarely test all mis-spelling variations of each keyword, or they think that their search volume isn’t worth the time to investigate.

For a moment, I’d like you to imagine this: You have 10 mis-spellings of 5 very popular keywords, each getting an average of just 20 searches a day when misspelled–that would make you a cool 1,000 daily impressions. 

Better still, consider that since the competition is significantly less, you’d have two new advantages versus bidding on one correctly-spelled and very popular keyword:

  1. Cheaper average CPC (less dollars per click)
  2. and More conversions (less clicks per lead)

To understand why bidding on less popular mis-spelled keywords gets you more conversions, let’s get into the shoes of your prospect for a minute.

First of all, they’re in a rush and due to keyboard slips, accidents, and just straight-up ignorance they type their search with a mistake. Google and other searches try to help the searcher by making suggestions for the correct spelling, but they still return results anyway.

Suppose you were your prospect. You search for “home bizness leads” instead of “home business leads”. There’s a single sponsored ad on the right and few search results. Google tells you that you might have made a mistake. Do you a) re-run the search with the correct spelling immediately or b) glance above the fold of results to see if there’s something that matches what you’re looking for?

Alright, let’s suppose you either didn’t like what Googled returned for the wrongly spelled search of “home bizness leads” or you decided to fix your mistake and search again. Either way, you are now looking at results for “home business leads”. There are 70 million of them and there are thousands of ads.

Your attention is split between everything on that page, because everything “sorta” matches.

On the other hand, with your first search, with spelling mistake, the only ad you could see was the one ad above the fold. If it matched what you wanted, you would have clicked it rendering all ads and all 70 million listing results for the correct spelling USELESS. Because the subsequent search for the correct spelling would never have happened.

Here’s another reason to bid on mis-spellings and typos. Using the Google Keyword Tool, let’s compare competition stats for both versions of the keyword:

 

home business leads

Suggested CPC Bid for positions 1-3: $13.03

 

home bizness leads

Suggested CPC Bid for position 1-3: $0.05

 

I’m sure you don’t want to spend $13.03 for a click. But suppose you got greedy when you saw that the keyword “home business leads” receives a maximum of 13,000 monthly impressions (about 433 searches a day). Perhaps you bid, i dunno, $10 CPC to scrape the bottom of the first page of results–maybe get seen by a few people. Or perhaps you are a little careful with your bid, so you decide the second page is good enough for you and bid $5 CPC.

Besides the high CPC bid, now your ad is buried in a sea of “relevant” ads. The prospect has choice and instead of just clicking your ad because for its relevance, they’ll compare it and the page it goes to with every other contestant. Your click-thru-rate suffers. Your cost increases. Your conversion rate is reduced. Your quality score drops. Your ad rank drops. Your cost increases some more.

I paint a bleak picture. With competitive keywords, the ACTUAL traffic you get is never equal to the potential traffic available.

The alternative is to bid on the mis-spelled “home bizness leads” for 5 cents and hold the #1 spot above the fold. Whoever searches on this version will have little choice. They are more likely to click your ad merely because it is the only relevant one they can see. They are also more likely to optin because they don’t have anything to press back to. You’ll enjoy a high CTR. An phenomenal opt-in rate. Which result in lower cost per click, lower cost per lead, and high quality score.

This way, you’re in a better position to capture a majority of the potential traffic available. Four more misspellings, will easily get you 1,000 valuable daily impressions instead of the 433 available for the correct spelling.

So now that I’ve presented a small case for adding misspelled versions of popular keywords in your PPC campaign, let’s talk about how to implement this correctly:

 

  1. Use a mis-spell or typo generator to get as many variations on your main keyword as possible
      
  2. Import your keywords with correctly spelled ads into a Yahoo SEM account
      
  3. Bid 10 cents per click
      
  4. Run your ads for a full week before making any changes
      
  5. Sort your keywords by highest-to-lowest impressions
      
  6. Take the top 5 spellings of each seed keyword into your Google Adwords account and tweak them for maximum profit

 

Easy? Go try it with this Typo Generator now and let me know how it works for you by typing in the comments section below…


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

Keyword Mixer | How to Really Get New Keywords With High Search Volume and Low Competition

When searching for keywords with high search volume and low competition, there is no denying that a keyword combiner is an excellent way to go.

Keyword combiners, generators, or mixers work by taking 2 or more lists of keywords and then permutate them into new keyword combinations. These combinations are usually not thought of by your PPC competitors who usually just use keyword research tools with a seed keyword they supply. Obviously, there’s two problems with their method:

  1. It doesn’t capture all the infinite versions that the same search may be conducted by searchers. Keyword tools only show the keywrods with highest search volume–which everyone wants. But the issue is that they are just longer-tail versions of the same seed keyword that you input. There’s few new ideas there.
     
  2. Since everyone else is using the same keyword databases and tools, every advertiser is competing for the same scraps of the market. Which makes your required CPC bid too high to be profitable.

 

Keyword Mixers help you come up with tens of thousands of combinations competitors aren’t bidding on. The only issue is filtering out the keywords that get no search. I’ll show you a simple way to do that below.

Here’s how Keyword Mixers work:

Suppose you sell nutritional supplements online, and you want to bid different ways people might search for nutrition to buy. You might use the following two lists:

 

List 1:

  • nutrition
  • nutritional
  • vitamin
  • mineral
  • antioxidant

 

List 2:

  • supplement
  • pill
  • tablet
  • gel
  • capsule
  • drink
  • juice

 

Keyword generators will make the following combinations for you:

nutrition supplement, nutrition pill, nutrition tablet, nutrition gel, nutrition capsule, nutrition drink, nutrition juice, nutritional supplement, nutritional pill, nutritional tablet, nutritional gel, nutritional capsule, nutritional drink, nutritional juice, vitamin supplement, vitamin pill, vitamin tablet, vitamin gel, vitamin capsule, vitamin drink, vitamin juice, antioxidant supplement, antioxidant pill, antioxidant tablet, antioxidant gel, antioxidant capsule, antioxdant drink, antioxidant juice

 

Many of these tools will also give you plural versions of the keywords and combinations without the space to help you capture even more searches. In any case, however you use your choice of Keyword Generator, you’ll be able to produce large volumes of keywords very quickly.

 

How to Filter Keywords From Keyword Mixer

I usually import all the keyword list into my Yahoo SEM account without filtering. Since Yahoo is not as strict as Google on quality, I use it like a sandbox to play in until I know what is worth keeping.

I bid on the new keywords with small CPC bids of 10 cents or so.

After some stats have accumulated, I just sort by the impression column. This sends to the bottom of the Yahoo SEM interface all keywords that have too much competition. Since your bid is low, competitive keywords will simply receive NO impressions.

Better still, this technique brings to the top only keywords that actually get high search–and impressions with the 10 cent bid. These have LEAST competition and maximum potential.

So I take them into my Google Adwords account and tweak to maximise profit.

If you’d like to try this technique, here’s a free Keyword Mixer tool I recommend: http://www.keywordmixer.com/


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

KWBrowse: A Lateral Keyword Research Tool

I got a pretty cool email yesterday.

I’m actually in a cafe called Lemon right now in Abdoun with some friends but I wanted to whip out this really quick post. The email was a link to a video about how to troubleshoot your Adwords account and diagnose quality score problems long before your quality score value changes. It’s part of a paid PPC newsletter I subscribe to, so I can’t share that video with you. But I want to tell you about a tool they suggested called KWBrowse that gives new keyword suggestions.

This tool is different from many others I use in that it gives new LATERAL keyword suggestions.

Most keyword tools will ask you for an input keyword as a seed from which to derive other suggestions. This is good when you want to go deep in your campaigns and get longer-tail suggestions.  However, KWBrowse gives you a graphical representation of keyword groups that help you go WIDE in your campaigns. You can take their suggestions and plug them into the Google Keyword Tool.

Check it out at http://www.kwbrowse.com/

Try it and let me know what you think!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

Spyfu: How Keyword Spy Tools “Spy”

Let’s get something straight right from the get-go.

I’m not a fan of Spy Tools, so if you’re looking for someone to tell you that you should use them, then I’m not the guy. I see PPC Spy Tools as a glorified gimmick that sounds good in theory but rarely ever delivers in reality.

It’s just one of those cheeky tricks marketers employ to take the cash of the lazy marketer on a monthly basis. It appeals to people who think that they’re going to cheat and take someone else’s hard work for themselves. I have issues with the creators of these tools from a moral stand-point too. They are promoting that we dirty the Ad space with bullshit copies of ads going to copies of other people’s landing pages. Google has to constantly slap even the legitimate advertisers just to clean up the mess of these people.

Recently, I decided to do some research of my own to find out what it is exactly that Spy tools do to appear like they are giving you the secrets of the top dogs in your pay-per-click market.

I picked up as an example, the SpyFu tool popularly known for many years. There are other examples though, and they operate in a very similar way. Examples include, Keyword Spy, PPC Web Spy, and Google Cash Detective.

Right away, I saw their method involves running a “bot” or a computer program that sits around the net all day running fake searches for different keywords.

Now, you might not be advertising yet on the keyword you want to spy on, but your active ads are still being triggered by these bot-searches. Imagine with all of these different bots from the different Spy Tools all running searches on your keywords and racking up impressions on your ads. Now, let’s assume that they never actually initiate a “click” action on your ads so it won’t cost you any money that way.

However, the act of “searching” racks up impressions on your ads. Impressions that don’t result in clicks…which translates to reduced Click-Thru-Rate. Consider, that Google and other search engines penalise such ads that are displayed often without clicks. Ad position goes down, click cost goes up, and quality score (which is 80% influenced by click-thru-rate) is reduced. Can we say, that this will eventually result in Google Slap for even legitimate advertisers?

Also, when you go to your favourite keyword research tool and look up the popularity of keywords you want to bid on–you’re going to see impressions heavily weighted by these spy tools. Rendering keyword research tools almost useless. Which means you’re likely to choose keywords that APPEAR popular to bid on when really hundreds of searches a day are actually initiated by these Spy Tools in their research phase. Or as they like to call it their “web scrapping” or “crawling” of the internet ad space.

The tools then store this data and keep updating it daily in a database. Which they query when you come to “spy” on someone else’s display domain.

Let’s assume that none of this bothers you. And talk accuracy of the information Spy Tools give you:

Next in my research, I went to the SpyFu documentation and read what they say about how they calculate Daily Ad Budget. This is one of the factors that customers of these spy programs find important. If an advertiser has a large daily ad spend, they’re immediate candidates for Big Boy status. These are the people you’re going to copy, right?

Here’s what SpyFu says about Daily Ad Budget:

When we calculate Daily Ad Budget, we start with all the keywords that we have seen a domain advertise on. We eliminate overlapping keywords. For example, “race cars”, “luxury cars”, and “cars” becomes “cars”. Then, we take into account the current and historical positions that we have seen the domain’s ad appear for each given keyword. Based on the position of each ad, we estimate the price that the domain likely pays for the keyword. Basically, we then add up all the custom individual keyword costs per day and we arrive at the Daily Ad Budget.

Basically what this translates to, is that they are calculating the CPC bid of individual keywords by looking at what position each ad shows up in for a searched keyword. If the position is high and the position is equally high, it would SEEM that the advertiser pays more per click. However, this doesn’t factor their quality score, their account history, or the click-thru-rate of the ad. Which will all influence the position and cost-per-click bid.

Guessing the Broad Match Algorithm

In addition, finding “overlapping” keywords can only be done as a best-guess. No one really knows the algorithm Google uses for broad match keywords. We also know for a fact that both Google and Yahoo decide to show ads especially in broad (or advanced) match based on the PREVIOUS search the user conducts. Which the Spy Tool has no idea of. So Spy Tools will never get you a completely accurate list of the actual keywords people bid on.

Ignoring Long-Tail

Next, you’ll notice that in all Spy tools, you only ever see at most keyphrases of 3 words or less. The reason is that their overlap-finding-algorithm is too restrictive and their data is only useful for high volume keywords. They, instead, lump all longer-tail keywords into a single general term. This means you’ll never get a full picture of what is going on in anyone’s account. For all you know, their money keywords come from 1000’s of low-search long-tail keywords. And you’ll be baffled why the more general term SpyFu gave you stats about doesn’t work.

Flawed Average CPC

Here’s what SpyFu says in their docs about how they calculate average CPC:

If you take the Average Cost per Click of every keyword that a domain advertises on, add them all up, and divide by the total number of keywords, you will have the Avg Cost/Click for a domain. For example, if a domain advertises on 3 keywords with Avg Cost/Clicks of $1, $2, and $3, respectively then the Avg Cost per Click for the domain would be $2.

What a load of crap. This would only work if there are exactly the same number of clicks for all keywords. And we know for a fact that even if you BID the same on your keywords, your click count that Google or Yahoo report is different for each keyword, each Ad Group, and each campaign.

Here’s a table to show SpyFu’s example:

Key Term 1

Key Term 2

Key Term 3

Totals

Avg CPC

1

2

3

Number of Clicks

1

1

1

3 clicks

Total Cost

$1

$2

$3

$6

Looks right. Doesn’t it? Now look at the table with the same numbers they get and we only change the number of clicks received for each key term:

Term 1

Term 2

Term 3

Totals

Avg CPC

1

2

3

Number of Clicks

11

13

20

44 clicks

Total Cost

22

26

60

$108

In this case the average CPC is $108/44 click =Average CPC of $2.45 not $2 as SpyFu’s method would suggest.

What About Region Targeting?

Unless Spy Tools have an international presence (which I’m sure they don’t), they gather all their stats about the web from the locations they are centrally located at. Meaning, if an advertiser gets most of their leads from Australia while the Spy Tool operates out of Arizona, USA it will not be able to tell you that the advertiser is winning a lot of money with their keyword in Australia.

There are many more reasons why Keyword Spy Tools do not give you any kind of accurate results you can use. I think these are sufficient to build a case though, against using them. And for $70 a month, SpyFu’s subscription is NOT cheap. I would rather keep that $70 to get 35 more leads a month! I would rather use that ad budget to actually TEST my own ads and keywords and find out what works best for my business. So should you.

The fact of the matter, though, is that Keyword Spy tools exist and they’re not going away. And despite all my moral issues with them, I occasionally use them to get fresh keyword ideas when I have none. I do not trust any stats given about those keywords or copy the ads I see.

A good PPC advertiser knows that a lot more goes into creating profitable campaigns than just knowing who’s ad shows up the longest and who spends most. The way you group your keywords together is a much more important piece of information to know. And if someone could tell me that, maybe then I’ll pay the subscription willingly. We know that negative keywords play a huge role in the success of a campaign–the keywords that someone’s ad DOESN’T show up for–can someone tell me that? Probably not.

And next time you whip out a Spy Tool, just think–if you had spent $100,000+ dollars to find out what keywords and ads make you money–do you want some nobody advertiser to come along and take your leads over night? I think not.

Much of the material in this post came from this well-thought-out blog post on how to FOOL your competitors who think they’re smart using Spy Tools: http://www.seoptimise.com/blog/2008/09/4-ways-fool-your-competitors-using-spyfu.html

Stay original!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

Guess What? I Can’t Teach Google in University

Page May Have Missing Text

To me, education is valuable. I have no fear of learning new skills.

Most regular people I’ve met don’t think like this though.

For as long as I can remember, my father dreamed that I would complete a PhD and become a university professor like him. This would have made him so proud.

I shattered those dreams for him.

Because, while growing up, I knew that kind of life was not what I wanted for me. When I was little, I didn’t like being told, “We can’t afford it”. I didn’t like that we’d never go anywhere just for a holiday–just because. I didn’t like being teased in school for wearing second-hand clothes.

I demanded more. And I went out and got it.

A couple of weeks ago, my father invited me as a guest lecturer at his university to teach Google as a research tool to a some post-graduate “computer assisted language learning” classes. 

Now, I’m no stranger to presenting in academia. I traveled for many conferences as part of my postgraduate work and for my brief stint in “Corporate New Zealand”.

At the age of 21, my father couldn’t have been prouder when he accompanied me to one conference in Geneva where I presented my scientific research to a room-full of experts.

He probably wanted to re-create that experience. I know because he often reminices about our trip.

So as not to disappoint him, I wanted to create a mind-blowing fun presentation for his students. 

As I faced the room and began speaking, what stood out for me was the total lack of interest of the class. I had virtually no audience participation. Students were in the back texting on their mobiles and talking.

It was hard for me to experience this. It was a reminder of why I hated academia so much.

As I looked at the students’ blank faces, I couldn’t help but think that the entrepreneurs I teach now are a much better audience. They have balls!

They attend the class because they CHOOSE to. And why shouldn’t they–typically they spend several thousand dollars for a weekend of learning in addition to traveling in, sometimes from other countries.

I remembered university.

My class-mates skipped more classes than they attended, they rarely studied for exams, and they copied assignments from one another at the last minute.

All they wanted was to pass the class with as little effort as possible. They just wanted to finish their degree requirements, get a piece of laminated paper–their “license to practice”. And then find any job so they can buy a used Honda, a home mortgage, and whatever bullshit fascinates a 20-something-year-old.

Entrepreneurs aren’t usually like this. But I still come across marketers-in-the-making who think like school kids.

These guys are looking for “systems” and people to do it for them. Sadly, some people still ask me to build lead capture pages and create campaigns for them.

How is this any different from my classmates who ordered the teacher’s manual before the textbook?

How are they different from students who copy each other’s assignments and cheat on the exam?

It’s not. And I don’t see any way around it: If you’re in marketing, lead generation is the most essential skill you learn.

Sure you can outsource parts of your business. But the cost would be way too high for most people starting out. Most lead generation companies will charge you a monthly base fee in addition to a percentage of everything you make. And you’ll have to pay the Google bill they accumulate. So you’ll need to trust their skill level to begin with!

In fact, I was recently offered just that by several businesses. They were ready to pay all advertising costs, $3,000 a month as a base, plus an additional $2 per lead generated. And if you know me, you’ll know I generate thousands of leads every day on Adwords.

Which means MY income would be guaranteed at 6-figures while theirs wouldn’t.

On the other hand, my course, PPC Domination which taught the very same skill I use–sells for a measly $177 with a guarantee and a generous refund policy.

Right away, you can see which is the better deal.

Pay two or three times your Adwords bill to someone else–or learn a life-long, multiple 6 and 7 figure skill for a tiny price?

Why the stark difference?

I asked my father after my Google lecture, “Why do your students pay fees to attend classes they don’t even pay attention to?”

He responded (and I paraphrase), “Humans are internally programmed to value education less than results. Information is not tangible. We have the same problem when campaigning to get academic journal subscriptions and software. The university administration will only approve applications for computers and hardware but not the software that makes them useful.”

Hmmm..Makes sense. Doesn’t it?

As well as the fact that it takes longer to learn a skill than to be given the result. It takes more than just auditing the class. It takes action.

Yet, when given a choice, true marketers prefer to learn “how” to market than to keep paying for someone else to do it for them. Because the skill allows you to make money at will.

Most home businesses revolve around advertising and traffic brokering in some way.

  • Affiliate marketing is all about driving massive amounts of cheap traffic to a sales page. The sales funnel, the product creation, and the distribution is not your job.
     
  • CPA marketing is the same except you’re paid on leads instead of sales.
     
  • Network Marketing and direct selling is essentially affiliate marketing. You promote a company’s set of products and train new sales reps to promote the products. Which you can only do if you yourself can market.There is no product creation or management involved.

If you’re running any of these home business models, then the ONLY activity worth your time is creating traffic.

It makes little sense to call yourself an affiliate marketer, CPA marketer, direct seller, or network marketer if you don’t know basic traffic and lead generation!

I think of a PPC course I picked up two years ago by Perry Marshall called The Definitive Guide to Google Adwords. It cost me $49 once.

Within a few days I accumulated an Adwords bill of several hundred dollars with little to show for it. I could have asked Perry for a refund and  said that Google Adwords doesn’t work for me.

But I didn’t.

I reviewed the course a few times and made some changes to my campaign. When I couldn’t figure something out, I read some more, used a new angle, and tried again.

A few days later I made my first sale.

Today, two years later, that’s how I make a living. Full time.

In fact, teaching what I know about advertising online has consistently made me LESS money than I have ever made using the same skill I learned in Perry’s course.

Not long ago, I was thinking–what if Perry Marshall had charged me, instead of $49, a tiny percentage of everything I earned as a direct result of what I learned from him?

I would be hundreds of thousands of dollars in debt! Knowing how much money he taught me to make, I would gladly pay if that were his fee. But it wasn’t.

No. To me, buying education is infinitely more valuable than buying result. 

What do you think?


To learn more of Jim’s PPC advertising techniques, check out PPC Domination

The Marketer's Dirty Little Secret

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The Cancer is taking from his strength every day. And yet, he bends over backwards for me. Every so often, he makes the long, cold hike to my home. He uses a cane as a walking aide.

days. Nails thin of skin AP-9L in label curl.

A loud rattle at my bedroom window wakes me from my sleep.

Being a night-owl, my reversed sleeping hours are unusual. The front-door is on one end of my home and my bedroom all the way on the other. It’s hard to hear anything this far.



grandpa coming round the back


So he comes around to the back. I wake up to his knocking on the window and greet him through the bars. I inquire about his health.


He responds that he missed me.

I invite him inside.

He walks around to the front of the house on the walking stick I got him on my last visit to the USA. Once, he admitted to me that he found the cane I got him to be easier on his hands than the one his son did a few weeks before.

As I see him approach from the corner of the house, I move toward him to embrace him and kiss his cheeks. He smiles. I offer him coffee and cake.

He rarely eats.

Food served by me is an exception he makes. The old man is wrinkled skin and bone–A shadow of his former self.

Amongst the old-timers, they reminisce about his legendary strength. At weddings, a group of them sit around a table talking about the good old days. When you hear them speak, you’d think that there wasn’t a boy he’d not beaten or a fight he’d not won. Elderly women talk of his rugged good looks and remember his dancing, crystal-blue eyes.

I’ve often thought about how I describe my grandfather and how I’d remember him when he’s gone. The painting I’ve drawn here is one example. But my father would say that it’s biased and untrue. He sees his father very differently than I do.

Neither of us is wrong. Our descriptions differ because of something called Re-Framing.

Re-Framing is a way to alter the appearance of information or experiences by changing their context. When you re-frame information, you can help another person experience their actions or view their beliefs from a different perspective.

For example, when a prospect doesn’t show up to a meeting with you and your sponsor, you might say to your sponsor, “Oh no! She’s bailing on me. She doesn’t want to hear our presentation.”

But your sponsor may reply, “What if she had an accident on the way here?”

Although, in both cases, the information doesn’t change (prospect not here), the way your brain views it will cause you to react differently:

On one hand, you might write an angry text message, “You wasted my time! I waited for you and you didn’t have the courtesy to call and cancel!”

And on the other hand, you would make a concerned phone call, “Hello, Claire? Is everything alright?”

How I described my grandfather to you is based on my own experiences with him–as his favourite grandson. Surely, someone else could make him seem frail, old, and annoying.

A relatively new field in Psychology called Neuro-Linguistic Programming (or NLP for short) uses framing and reframing as a way to “program” people’s minds to let go of bad habits or acquire new habits. NLP has recently found many important applications in sales and marketing. Because, it’s nothing more than a way to communicate more effectively.

Smart marketers use re-framing to ignite the desired emotion or belief in their customer. They can make you feel excited about clicking their link, opting in to their marketing funnel, or buying their solution.

A dirty secret of marketing is that you can take the very same information, package it up with two or more frames, and then sell it to the SAME people. And they’ll buy one of each.

For example:

  • Mark Joyner in Mind Control Marketing uses the frame: “Military mind control techniques scary as hell like Hitler used on the Nazi.”
  • Joe Vitale in Hypnotic Writing uses the frame: “How to write in a way so compelling of buying behaviour that it’s like hypnosis.”
  • Frank Kern in Mass Control uses the frame: “Techniques to help you control the masses and influence mass buying behaviour.”

Since the dawn of time, what works in marketing has remained unchanged. The major contribution and success of an author is simply how they deliver their information. You’ll see these examples in every ad, in every religion, in every best-selling story, and in every blockbuster movie. It’s a means we communicate by. It’s how we motivate, affect, and challenge each others’ beliefs.

Did you, by any chance, pick a favourite frame from the above three examples? I know I did 😉

Framing and Re-Framing are important marketing concepts. I use them all the time…Including how I described my grandfather to you earlier. I wanted you to feel a certain way about him…the same way I do, because I adore the man…

In my sun room, he only stays a few minutes. He puffs tobacco with shaking arthritic fingers. Conversation is dry. But I sit with him because I know that means the world.

When he leaves, the aroma of his imported tobacco lingers behind him. His half-drank, overly sweetened coffee sits on the table steaming slightly by the chair he occupied moments before.





Grandfather
Grandfather Relaxing in Front of My Home





I’m fond of him. He’s child-like in his innocence. So sensitive and easily made to cry.

I’ll never forget a few months ago when my father sent me to tell him the bad news. Grand Dad’s sister passed away. I arrived at his door and he opened after my first knock. He held me tight at the door before I could say a word. I assumed the news must have reached him already.

But it hadn’t.

When he learned that she died the previous night he cried and cried. He had a rough life working in his grandfather’s farms. He was orphaned young and his sister was the only mother-figure he had.

My father knows him differently, though. Maybe it’s because to him, Grand Dad is the ruthless man who beat him viciously every day when he was a child. And such is his love for his father, that he still strives for his approval even today.

It’s useless. Grand Dad will never tell him he’s proud.

When my father offers him a cup of coffee, Grand Dad gets mad.

And, now, my father hates the cigarette stink Grand Dad leaves behind.

New Interview on Quality Score & Rumours of “Adwords Hate”

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In addition, we discuss the recent rumours that Google is banishing MLM businesses from advertising with them.

You can get access to the new video in your Magnetic Sponsoring backoffice under the products tab. Choose PPC Domination and then look for “Call #3”. 

I also include an easy way for you to produce landing pages of your own

Share with you a technique i use to get really cheap clicks

Talk a little bit about the new keyword research tool PPC Bully

And much more…

If you don’t have PPC Domination and you’re still trying to advertise your home business with Pay Per Click–what the hell are you doing? Watch PPC Domination now.

later!

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How to Get Twitter Traffic To Your Blog

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In the beginning, most visitors came in by directly entering the URL into their address bar. As it became more popular, referral traffic and search engines played a bigger role.

Over the past few days though, I noticed 500% spike of new visitors coming from Twitter.

Light bulb went on in my head of course. It ocurred to me that the reason was a stupid little post I did a few days ago which had a picture of my crazy book shelf. For whatever reason, that was interesting enough that a few of my Twitter pals re-Tweeted to their pals who then discovered the blog.

Anyway, so I decided to ditch the other social bookmarking plugin I was using with wordpress and get another called TweetMeme. It’s pretty simple to install and activate and makes it easy for visitors to share on Twitter any of this blog’s posts. Simply genius.

Only thing I didn’t like was that it posted the little sharing box EITHER at the top or the bottom of a post but not both. I wanted it both at the top where it’s easy to spot…and at the bottom where it’s convenient to share a post when someone is done reading it.

So i jumped in to my wordpress plugin editor and modified it as I do with any plugin that needs minor tweaks to suit my uses. I was going to leave it at that…but I thought you guys might want to try to modify it on your blogs too.

  • Save yourself the effort, just download the modified Tweetmeme from here.
  • Upload to your wp-content/plugins directory.
  • Activate the plugin.
  • Click Settings on the left of your WordPress interface.
  • Choose Before AND After option
  • Save Changes

Now you’re set to go. Enjoy

UPDATE: The creators of Tweetmeme have seen my modification and adopted it in all new versions of the plugin. Therefore, I recommend you download Tweetmeme directly from the WordPress “Codex” plugin repository as that will be the latest version. A lot of cool and useful new features have been added since i wrote this post.

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PPC Domination Contest : MacBook Pro for the Ultimate PPC Dominator

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PPC

Only 4 days left until the launch of PPC Domination.

And if you follow my instructions here, I can help you feast your eyes on a fat 4- or 5-figure commission in your Paypal by January 31st. And I’m not even talking about the $3,000.00 cash prize or the 15″ MacBook Pro laptop that some lucky, lucky, lucky girl or guy is gonna end up with by winning the affiliate contest.

With every Magnetic Sponsoring launch, people like David Schwind, Fernando Ceballos, Raymond Fong, and myself  cash in big time. And I don’t think any of us have ever been the official “winners” either. Though we’ve been strong contenders in any case.

There’s a simple formula each of us uses. Anyone, no matter how small-time can duplicate it just as easily and have a 4- or 5- figure month this month:

1. Change Your Signature

Change your forum signature in all the forums you participate in. Insert a link to your affiliate landing page.

Even in betternetworker where most of the Magnetic Sponsoring crowd hang out, you can still get sales. In fact, about 80% of the commissions I earned during launches came directly from the community website! Remember, many members in the forum have never bought any MS product yet.

And, more importantly, the forum is visible and accessible to public searches in all the search engines.

A good signature will make use of the visibility from ALL of your past forum postings. And as for future ones, this is around the time I start participating in the forums a lot more. So go ahead and look for threads you can add value to!

2. Create a YouTube Review of PPC Domination

Get out your webcam, flip cam, or even use Camtasia and record your screen. Make a short and sweet YouTube video (1 or 2 minutes) focused around the benefit people will get by opting in for the freebie offered on the product launch page. Tell people what they can hope to learn once they register on your affiliate landing page. At the end of the video, make sure to post your personal affiliate page inside the footage.

Windows Movie Maker (free with windows) and other similar programs allow you to add titles. Use the “title” feature to tell people your affiliate link. It’s register your own domain and forward to it so you don’t lose commissions.

Don’t assume that because you put the URL in the description you won’t need it in the video too. Your video may be embeded in other websites and blogs without the attached text content. If that happens, you want your URL visible in the video itself!

When YouTube asks you for a text description, either write the transcript of what you say in the video or leave it blank for now. I’ve got another step later that will help you fill it out. But make sure you paste the link to your affiliate URL right at the top of the description before everythign else. This ensures it’s visible without viewers having to click “more info”.

Your video title should at least have the name of the product and one benefit of it. For example, with PPC Domination, your title may be, “How to Generate 200 MLM Leads / Day Using PPC Domination ” or “5 Deadly Mistakes Network Marketers Make With PPC”.

3. Write an Article

Articles should be educational or informative. Their purpose is similar to that of the YouTube video you uploaded. Give your reader an evaluation of the product if you already have it or give a summary of the benefits people can expect from the information contained in the product.

An article is quick to write. You only need 400 words.

4. Post Your Article to Your Blog

If you have a blog, post your article there first. This will mark to the search engines that this is the “source” of the content because your RSS feed will be read earliest.

Link the name of the product to the your affiliate landing page. Also, at the bottom of the article, add a prominent link to your page with a direct call to action. Then go back and copy the embed code from YouTube for your video and paste it somewhere in this article’s blog entry somewhere appropriate.

You can even add a banner to your blog for the duration of the launch to help increase your reach.

5. Copy Your Article Into YouTube

If you didn’t use a transcript in your YouTube video, just copy directly your entire article and paste it as the description of the video you posted to YouTube earlier. Make sure that your URL still appears at the VERY top of the video submission though.

This step helps the search engines find your video better because search engines are hungry for text. And you would have just given them a whole bunch of recycled text in the video description!

6. Copy Your Article into Squidoo

Create a squidoo lens around your PPC Domination article. Include your YouTube video too. Make sure you link back to the same article in your blog. (Don’t link to the main home page of your blog or it’s pointless). Also, within the lens, have a direct call to action that asks people to go get your freebie from your affiliate URL.

7. Submit Your Article

Use Ezine Articles to submit your article again. Remove all links from within the body of your article or it will be rejected. The review process can take an entire week after submission so do this soon.

Don’t forget to remove any promotional/salesy content within the article itself. Your bio line is the only place you’re allowed to have a direct call to action. Use it wisely and send people directly to the same article in your blog post.

Repeat the same process by submitting the article to the betternetworker website.

8. Share Your Video

Bookmark your video with digg and del.icio.us. And post it to your Facebook profile too.

9. Share Your Blog Post

Bookmark your blog post with digg and del.icio.us. And make sure that Facebook is importing notes from your blog.

10. Tweet About It

Write a twitter entry to your blog. If you use the Twitter application on Facebook you can even get it to update your Facebook status to match your twitter update! That’s a smart way to put your new blog post in front of your Facebook buddies–all those annoying people who have been adding you to look at their bizops can see it.

11. Write a Press Release (really profitable!!)

This is one of my favourite methods of promotion–particularly useful when there is a product launch.

A press release is a kind of ad directed at news reporters and bloggers. You’re trying to sell them on a story or new, newsworthy event. If reporters likes your story, they will investigate further (sometimes by contacting you). The result is multiple blog entries and RSS syndicated content throughout the web, and possible exposure offline when people write news based on your release!

The best press releases are short and about two paragraphs in length. They evoke curiosity.

In the body of the release or in the “closing” details, send the reader directly to your affiliate landing page for more information.

I usually pay for press releases but you have the option to submit them free. If you submit a free press release your links won’t be blue and clickable. This means search engines won’t recognise them and give love to your site. Also, it means if a reader of your release wants to get more info they need to copy and paste the URL into their address bar.

A paid press release submission allows you to place active links in your entry. It’s up to you which you choose depending on your budget. I submit press releases at 24-7pressrelease.com where you may choose free or paid options.

I highly recommend that you at least consider spending $10. In my experience, the reviewers aren’t so strict on your release when it’s a paid submission.

12. Blast Your Email List

No matter how small your list size, just send out an E-Mail and ask them to check out the new product. Pass on your affiliate URL.

13. Go Do It Now

Don’t put it off until the launch. Otherwise you’re gonna miss it! Most of the action happens BEFORE the product is launched when everyone is buzzing about it. You have 4 days to fill your pipeline. And when the doors open, everyone you gather over the next 4 days will get a chance to buy.

You will earn commissions not only on the sale of PPC Domination, but on every subsequent sale that follows.

That’s it folks. How much does all of this cost?

Money Spent: $0.00

Time Spent:

  • 30 minutes to write article,
  • 30 minutes to record and edit video,
  • 30 minutes to write a press release,
  • 30 minutes to submit and share
  • Total = 2 hours of work.

Revenue Generated: $1,000-$10,000

I kid you not my friend. I have used this very list at each launch and earned NO less than $1,000 and as much as $10,000. I did this in the early days of hardship and I am doing it even right now.


Does this PPC course work? Read PPC Domination Reviews here.

Good luck!

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My “PPC Domination” Debt

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Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That’s a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.

 

PPC Domination (How to Get 100s of MLM Leads Using Google Adwords)

Had I kept an organised blog back then, I may have even bored you with daily updates of the three agonizing months it took to produce the course. IN VIDEO.

 

But luckily, you’ve been spared.

Within the hours of video that make up the bulk of this course, I share how I have been producing my home business leads for the past two years.

When we launched the beta of this course back in November, I had no idea we would sell out so quick. And then I spent the next few weeks nervous waiting for some kind of feedback. None came for some time.

competitive. I lotion and the next kid with,.

Little by little, trickles of our beta testers began to add me on Facebook and Twitter. Small “thank you” notes and mini-testimonials of their results in their add requests.

What truly humbled me was when Mike Dillard wrote in asking for their testimonials and results…MANY MANY people were so generous with their time. They responded. I literally saw FLOODS of reviews from our testers. 

So I want to take this opportunity to thank you all. Everyone who beta tested the product and asked questions on our live calls. Everyone who sent in a testimonial or review, written or video, positive or negative. I am very happy to have helped serve you all!

Most of all, I want to thank my friends Mike Dillard and Tim Erway for their constructive criticisms, for coming up with the idea of this product, for helping me structure the material in a way that everyone can understand. And of course, for helping me reach you.

I’m also very grateful to Dr. Sane Yagi and Dr. Basma Yaghi who were actively involved with me in testing the content for understandability by newbies. They loaned me their lack of expertise and knowledge in Internet Marketing and PPC.  Sane helped me create examples and specific slides. Basma was my guinea pig;  before anyone else took the course, she took it. Then she used what she learned to begin a new career in CPA marketing.

If you missed out on the beta-launch of PPC domination and you don’t want to miss out again, then register to get the free PPC Domination videos showing how I get 150 MLM leads / days, how Sophia and Aaron Rashkin are getting 90 leads/day, and the top 5 mistakes people make when using Google Adwords.

Of course, you’ll also be reminded on the 19th when the course is officially launched!

Register for PPC Domination Now

Double Digit CTR, wtf!?

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Hear this story first…

A few weeks ago I was guest of an online Radio Show courtesy of my pal Ben Settle.  The main topic was Google Adwords and I was brought on to talk about my experience with PPC. While on the call, the other guest showed a snapshot of his adwords account where he was bidding on over 400 keywords–get this–in the SAME adgroup. That’s something a lot of experts, including Perry Marshall will tell you is a biiiiig no-no.

Well the surprising part that had me baffled was that he had a 93% conversion rate. Dude, there’s the very same screenshot I saw in the captioned image below. What a guy! Seriously, I have been impressed since and that’s a really long time to be impressed with someone, ok?

Today, I thought finally to give it a go myself.

I added 500 keywords to the SAME adgroup and gave them individual bids. That’s pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it’s been working brilliantly.

But I decided to give the multiple-keywords-in-an-adgroup trick a go. After all, I’m still working on my original 1,000 leads/day challenge that I set maybe a month or so ago (if you remember).

This
This Adwords Account Snapshot Had Me Baffled: 400+ Keywords In The Same AdGroup With a 93% Conversion Rate With A Landing Page That Should Never Have Converted!

One of the lessons I learned through my online marketing experience is that just because something is working doesn’t mean it’s the best way. So what were the results of this experiment?

First, my click-thru-rate on that adgroup went from 1.5% to 12%. Heck yes! Double digit CTR!

That doesn’t even make sense. Considering that i’m using the exact same ad on 500 keywords. Theoretically, the more targeted the ad is to the keyword, the better response it should get. Here, instead, 500 different keywords with the same (much less tailored ad) are getting clicked more frequantly. Here’s why I think this happened:

When bidding on just a single keyword I would use the same bid for potentially 1000’s of searches. But when I’m targeting longer-tail keyword derivatives I’m gaining the advantage of being able to put down individual bids more customised to each search string’s competition. And I also think that Google is giving preference to my ad over others, regardless of my bids, because I’m telling it specifically (instead of implying) that it should show the ad on those exact search strings.

There is a down-side to this trick though.

My conversion rate shot all the way down. I mean, there’s literally ZERO conversions for the couple of hundreds clicks accumulated today.

Expensive experiment. But a very valuable lesson learned about increasing click-thru-rate.

Now, onto figuring out how to make the landing page convert more of those clicks!


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Keyword Research: Shall I Spy On My PPC Competitors?

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Brad

The tools are supposed to be able to allow you to plug in the address of your competitions’ websites to retrieve all the keywords they’re bidding on in sponsored search. Also included, is usually a copy of the corresponding ads and estimated bids. Sounds pretty useful doesn’t it?

Not really.

I’m gonna tell you NOT to research like this. There are better ways to spend your money (like on your PPC ads). And more effective ways to beat competitors to the top of the search page.

Am I saying this because it’s immoral to spy and steal the campaigns of others? No.

It’s because Spy tools don’t deliver on their claims.

To non-technical folks, computer programmers are like magicians. They create magic with their computer code and do amazing nearly miraculous things. But another programmer looking in from the outside can still see the thin string that pulls cards into the magician’s sleeve. They can see that the magic is nothing but an illusion.

Spy tools are an illusion. A marketing gimmick. There is a market for them because people are lazy. I mean, sure it would be nice to just find a successful affiliate promoting the same offer as us and then steal their campaign for ourselves…right?

Except that Spy tools generally return untargeted keywords that no one in their right mind is bidding on. Their bid estimates are WAY off. And they don’t tell you the REAL secrets of why someone else’s ads are working.

For example, they won’t tell you:

  • How the advertiser organises his/her account.
  • Or the negative keywords they include in their keyword lists.
  • Or the way they group their keywords.
  • Or the way they monetize their clicks.

That’s the real stuff worth paying for. And I’m pretty sure if a tool could tell you all of that, it would cost a lot more than $96 a month.

I buy and test just about every PPC tool you’ve ever come across.

Spy tools work by “guessing” keywords, monitoring which ads show up, and then adding them into a database they do lookups on when you use the tool’s search.

They definitely don’t have a way to go into people’s accounts and steal their keywords. There are keywords left out, quite often the money keywords! Also, there are many keywords returned by the spy tool that don’t actually trigger those ads. The bid estimates are wayyyy off. The click estimates are always wrong.

It’s a big collection of unrelated information, gathered from god knows where, and combined in a way to look authoritative. All of it designed to trick you into believing you’ve seen into the inner workings of your competitors’ ad campaigns. When all you’ve done is fallen for an illusion.

Read the small print on keyword spy tools, you’ll find they have disclaimers reflecting their anticipated unreliability.

PPC
PPC Bully

The only real way to beat up your competition and take their spot in the sponsored results, is to monitor them over time, identify the winners, learn from them, and then do it better.

If you insist on spending your money on a Keyword Spy tool, then save your dollars for this next one:

I am at the moment in the process of testing a tool called PPC Bully. This is different because it’s not framed as a “spy” tool–it simply automates studying the competition before you start spending your own money bidding on an expensive keyword.

A couple of years ago, I got bored of manually checking the competition by hand. So I wrote a very simple program to make my job easier:

The way it worked was, I’d give it a bunch of keywords I was considering bidding on. And at a defined interval throughout the day, this little program would go out and simulate searches on all those keywords. It would then retrieve all the sponsored ads that are returned and log them for me to study later.

Here’s the theory:

An advertiser who is losing money with their ad+keyword+landing page combination is going to do one of two things:

  • They’re gonna be savvy enough to take their ad down, modify it, and try a new combination
  • Or, they’re gonna leave it till Google slides it down in position and probably slaps it to hell so it won’t show up in sponsored ads any more

Either way, the end result, is that over time, the ads that don’t work stop showing.

On the other hand, if you’re looking for advertisers that are probably making money, all you need to do is find the ad+keyword+landing page combinations that show up EVERY time the program simulates the search for those keywords over an extended period of time. That could be a day, a week, or even a month depending on how competitive the keyword is.

PPC Bully tests your competitors like this.

It isn’t my program. Some bright marketers hired programmers and turned the idea into a commercial service.

Now, if you’re thinking about bidding on some expensive keywords, it’s easy to avoid risking your own money. Just run PPC Bully with that keyword and monitor the competition for a week or so. Find the winning combination of keyword+ad+landing page, and then try to do something similar without violating copyrights.

All I know is that out of all the spy tools I’ve seen so far, the $49 investment in PPC Bully is the only one worth exploring.


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What Sucks About Internet Marketing Is This…

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The shelves are stacked so heavy that they sag in the center from years of strain.

Mostly, in the study, they’re just highschool and university textbooks. Endless references and software manuals. Dictionaries, historical books, calculus, statistics, and every programming language under the sun. A quick glance will leave you confused and baffled.

I don’t think you could tell if I’d studied to be a computer scientist or a philosopher. That’s how vast the selection of books in my study is.

The
The wall of my study is lined with books

And don’t you dare believe for a moment that’s all.

In the television room is another tremendous library of shelf-sagging fiction. Here the books are layered on top of one another and the paperbacks are two, sometimes three, rows to a shelf.

Every word of every single story…digested.

On those shelves is a chronicle of the reading material that fills my head. From the day I first read a Charles Dickens novel until now.

That’s not all. Shelved in my bedroom closet, strewn in hallway cabinets, and stuffed into boxes in the storage room are enough books to fill a public library. Such is my love of knowledge that some were shipped from country to country and with all the space of my home, there isn’t room to display them all.

At the back of all of these books, I find both incredible and horrible marketing.

Every time I brought a new book into my library, I had turned it over in the shop to read its back cover. I always read the blurb. That back-cover is a mini-sales letter. And what it said there made me either want the book or return it where it came from.

The back cover is the second place most people read after the title. It has a summary of what the book is about, a teaser, and a couple of reviews.

Just like in a sales letter, reviews are testimonials from recognized experts: “Riveting story-line packed with action and suspense”, for example, may be quoted by the New York Times.

If the message on the back cover of the book is written just right–it alone will cause someone to hang on to the book, and walk to the check-out with their Mastercard in hand, ready to buy.

One
One of the fiction-shelves in the TV room

Yesterday, my mother sat by one of my fiction shelves. She was over for a one-on-one PPC coaching session with me. I’m helping her market Make-Up CPA offers. Basically, that means she’s brokering traffic for some well-known cosmetics lines.

Our discussion turned to a training “system” recently launched by one of the King Kongs of wholesale traffic. It was recommended to me by one of my students.

I asked mum to read the sales letter and find out if it would be useful for her to invest in.

“I read the whole 30 pages,” she said. “And, believe it or not, I still can’t tell what the stupid thing is!”

Holy pumpkin pie. Seriously. Marketers sometimes frustrate the shit out of me.

Most of their sales letters are so filled with copyrighting tricks aimed at getting you to buy, but not even the smallest indication of what it is exactly you’re buying.

Oh just keep in mind, if you write sales letters, build squeeze pages, post PPC ads, or even film YouTube videos, you’re still selling something.  You might be selling someone on clicking your ad, filling out their email address, or opening your e-mail. Each is a cost people pay in exchange for something they might perceive to be valuable to them.

At the core of marketing is the exchange that’s on offer.

And crucial to selling is being able to properly communicate what it is you’re offering otherwise you sure as hell aren’t getting their click, email, or hard-earned dollars.

Anyway, I wanted to illustrate the point to Mum. So I picked up a random novel from the shelf next to her and I read to her this:

 

Stephen

Everything was familiar but everything had changed. The people, his old friend Bobbie even her decrepit, ageing beagle. 

Coming back to the little community had been like walking into a nightmare.

It all looked the same, the house, the furniture, Bobbie herself, the woods out at the back.

But it was in the woods that she had stumbled over the odd, nearly buried object, had felt a peculiar tingle as she knelt down and brushed the soft earth away.

And looking back, that had been the start of the terrible, terrifying transformation of a quiet, unremarkable place into something utterly alien and hideous. A place of unrest and insane powers.

Wow. Not!

I remembered, as I started to read to her, that when I bought this novel, it had taken me a long time to start on it. Yeah, I heard a bunch of positive feedback on it from my friends, but even that wasn’t encouraging enough to embark on the 693 pages of Times Roman size 9 book until I had run out of reading material.

Why would I be in a rush to read it? I had no idea what the book was about. Only that it was a best-selling thriller of some kind, written by a very popular author. The blurb failed to communicate what I would get for the time I would invest in reading it.

From a marketing perspective, this blurb I shared is the equivalent of what are called “blind bullets”. They’re intended to create suspense by conveying a benefit without revealing the information. I’m sure you’ve seen ads with pages and pages of bullets that look like this:

“You’ll discover a secret bidding strategy which will get your ads clicks for mere cents while other advertisers will pay a pound of their flesh for the same keyword.”

Vomit.

ick

It’s so sleazy and hypey. Even though, blind bullets have their place. But if your entire marketing message consists of suspense in this way, you’ll raise the “bullshit alarms” of your readers. There’s no proof or credibility. Especially if the reader already bought 10s of products that made the same claim–how can they be sure that this isn’t a “secret strategy” they already paid for and “discovered”?

Many marketers follow all the techniques to a TEE. They use the right headlines, create mystery and suspense, identify pain, offer solutions, and scatter testimonials throughout–yet, they fail to sell at the most basic level. They just tease.

And teasing just ain’t enough to sell.

On the other hand, an expert communicator will tell you exactly what you’ll get. And give you enough information to decide if this is, in fact, for you or not.

Copy techniques are SPRINKLED in their marketing message. They’re subtle and hard to identify. In an increasingly skeptical marketplace such as internet marketing, being transparent is KING.

I picked up another book from the same shelf. Again, completely at random. And I read to mum this blurb:

 

George

When the animals take over the farm, they think it is the start of a better life. Their dream is of a world where all animals are equal and all property is shared. 

But soon the pigs take control and one of them, Napoleon, becomes leader of all the animals. One by one the principles of the revolution are abandoned, until the animals have even less freedom than before.

This is a classic of modern English fiction, and is a powerful study of the use and abuse of political power.

Now there’s a winner. I remember becoming engrossed in this novel, when I was 12, on the way home from the bookstore. The blurb communicates the story-line in a few words without giving away the story. It leaves enough suspense in there for its readers to want to unpeel it as they read the novel.

Also, it gives shoppers a chance to decide that this book is NOT for them if a story about an animal revolution with political commentary isn’t their style.

Many marketers take the concept of ‘perception is everything’ too far. They think, that if they can make you FEEL LIKE their product is valuable by calling it “system” or “top secret strategy”, then you will pay. Sure, it’ll work on a few people. But as soon as the smoke clears after they buy and waste their time, when they’re disappointed and annoyed, they’ll never trust you again.

As for my mother, she bought the training product based solely on my students’ recommendation. Not by any merit of its marketing. She discovered that the “system” consisted of a pdf file and an expensive monthly membership for a piece of software that does exactly the same thing as one she owns.

She cancelled her subscription within days.

Such is the state of marketing today. Frankly, I find it unethical.

softer cosmetics distribution. I’ve it’s the up skin.

SEO Networker’s Intrusive Case Study Videos

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Fernando
Fernando Ceballos and Raymond Fong of SEO Networker

Inside, I saw how these two rocket-scientists turned Network Marketers were able to dominate the Google organic search results for common searches that business opportunity seekers are looking for. Keywords like, “attraction marketing”, “network marketing training”, “mlm leads”, and “mlm system”.

Basically, that means they can get perfect prospects for their MLM business from Google for FREE.

They’re good friends of mine, but I’m sure as hell not about to tell them that their content gave away the kitchen sink. I want it to stay up there at least till I finish implementing some of that stuff!

Maybe they don’t realise how dangerous it is to be sharing insider material about their business with someone like me…because, um…I’m gonna implement it, master it, and then I’m gonna be their competition.

Like for example, here’s some of the cool stuff I’m sooooo gonna nick:
(btw, for my American readers who may not know this, nick=take/steal)Â

  • They gave away some of the exact keywords that they’ve been targetting with their main website

    Using Fernando and Raymond’s Search Engine Optimisation techniques alongside my Paid search efforts, I’ll get the benefit of being on BOTH sides of search results. In effect, maximizing my search presence: I get immediate results with PPC and then long-term passive results with all the content I create over time with SEO!

  • Fernando showed the titles and exact addresses to the content that got them on Google’s front page. So in theory, one could go to those articles, do some “research”, and then write similar articles on one’s own website.
    Â
  • They showed the actual categories and themes that they divided their content into. This is an integral part of doing Search Engine Optimisation. One could, copy those themes or categories (though we shouldn’t)…and then you’d be able to dominate the same keywords in Google’s organic results too.
    Â
  • They revealed their linking strategy. Which sites they’re using to connect INTO their site and how they’re linking the pages within their site in that perfect way that Google wants to just keep sending them visitors.
    Â
  • Fernando gave me an idea how to modify my wordpress blog theme so that it monetise the traffic that comes to it from free search engine traffic.
    Â
  • They told about how installing a wordpress blog on your site is almost a passive way to get search engine rankings because of RSS. Now that’s pretty smart, considering that with wordpress, the very same blogging engine i’m using right here, I don’t have to do ANY html coding. I can literally create my entire site, landing pages, capture pages, and sales letters all off the same wordpress platform. Holy smokes!
  • Â

    Ok so that’s pretty much a whole bunch of stuff I got out of their case study. This came (I think) as a result of a conversation I had with them a few weeks ago.

    See, Fernando and Raymond are launching a coaching program to show regular network marketers how to create sites that Google loves to send traffic to. When we talked about their launch, I made a suggestion that went something like:

    “Hey guys, why don’t you give away a bunch of videos with proper, simple, SEO techniques that people can go out and implement right away. And then hold a contest of some kind that makes use of the learning people get from those techniques.”

    I don’t know that i said it exactly that way, but ya know, quotes are cool in blogs. I thought I’d do one.

    A few days ago they caught me by surprise when they released these case study videos for the contest. The winners get a scholarship into the coaching program. Meaning, they get in for free. Contest ends on the 22nd of January, so not a whole lot of time if you’re thinking about joining in.

    As for me, I’m not eligible for the contest because i’m a JV and I get free unlimited access to the training anyway. But regardless, the information they shared in the videos is as useful to me as anyone else.

    In my next post I’ll tell you some of the things I’m gonna implement right here in this blog to help me dominate a slice of Google’s organic search results!

    Go watch the SEO Networker case study videos and then comment here on what you learn!