The basic idea of the Google adwords campaign generator is to find the correct keywords to attract the maximum customers to the website they are intended for. You would find that for each keyword, results display hundreds of web pages. Then the question of how to find the correct mix of words to send customers to your site comes into play. A popular keyword generates thousands of pages, but then you have to contend with these sites as these keywords are used by millions of net surfers.
Google adwords campaign builder is a tool that helps in deciding on the keywords for your advertisement. It is the software that had been designed to help people in choosing the keywords to attract the maximum number of customers to their webpage. Often it can found that people fall in the trap of using too many keywords to attract visitors to their page, which is really a waste of your money as you have to pay Google for every keyword you use.
Google has a tool known as adword tracker which does comparative analysis of different keywords as to gaining insight into the frequency of their usage by the surfers and other details. It is of very important use to those who wish to use adwords campaign to generate business for their product or service.
Google adwords tracking helps advertisers in understanding what the competitors are doing and what keywords they are using to attract visitors to their web pages. It basically is a cheap tool that has been generated by Google to help you do the analysis of different keywords. Once you are in the acquaintance of what others are doing, you can always draw a better strategy.
Though it looks easy to use the keywords and pay Google accordingly, it is not easy to attract potential customers to your webpage as you may find out. It requires a planned strategy and is actually a trial and error method and only after a few trials will you understand its implications.
Once a surfer enters a few keywords, he gets to see 5-10 results on the screen. Your target should be to use adwords campaign effectively to have your website in those first 5-10 results. It is almost certain that the keyword you use will be used by hundreds of other advertisers. So their web pages also get displayed.
Though there are disadvantages with using adwords campaign as well, it is still one of top most tools that are being used by the advertisers and can fetch you a lot of traffic if you use it effectively.