As you may, or may not be aware; PPC ads are the most important step of the PPC campaigns, next to keywords that is. If you do not have attractive ads that catch a web surfer’s eye, you will not get any clicks; and thus, you will not get any sales. Needless to say, this is a terrible scenario that needs to be avoided at all costs.
Many things contribute to your return on investment. So ROI tracking is very important to consider. PPC tracking is crucial to the success of all ppc campaigns, and it all starts with the ppc ad.
The first thing you must do is create separate ad groups for your ads. You want one ad group per keyword. For example, if your main keyword was dog, that is what one of your ad groups would be called. A secondary keyword might be English dog. If that is the case, you need to develop a separate ad group for that keyword. Though this may sound like a lot of work, it is imperative to do. By doing this, you will organize your keywords and score higher when it comes to displaying the advertisements.
Once you have created ad groups, you need to create the actual ad itself. The selected keyword must be in the title of the ad, and once in the body of the ad. In addition, the keyword should be on your landing page. It is extremely beneficial if the word is in the Meta tag, but if not, it will still be okay.
Moving on, you need to create the ad in an interesting way. It should pop out to the average person. A great tactic is to ask a question in the title of your ad. This forces the individual to think for a moment, and will undoubtedly click on the ad. Another tactic is to use reverse psychology.
Sometimes people will stop and click the advertisement because it claimed something about them. For example, if you were selling an affiliate product that allowed individuals to earn money from home, you may put something like “I Make $2000 A Week. Do Not Believe Me? Do Not Click.” This is just an example, and the possibilities are endless depending on your industry.
When you are creating these advertisements, ensure you select proper PPC bids for the keywords and create multiple ad variations. The best way to succeed at this bid optimization marketing approach is to test. It is a great idea to create five or ten ad variations per each group and have them running at the same time. This way, you can learn the mental reasoning behind individuals and why they may like one ad compared to the other.
The PPC ads that you need to create must be appealing. Consider these recommendations seriously and try testing out multiple forms. Look for additional tips too, and visit the microsoft adcenter for support, as there are so many out there for you to choose from.