How Important Is AdWords In Your Marketing?

Almost all businesses could benefit from the proper use of Google Adwords. I’m pretty confident most business owners froth at the mouth a little when presented with fresh new humans to sell to but…

Not Every Business NEEDS Adwords

In fact, some businesses are better off without it.

But you? Are you better off with it?

Well that, my friend, depends on the type of business you have.

The important thing here is that your business is heading in the right direction and is profitable.

Yes, Adwords is practically the only place on the planet where you can show or offer your product/service to another human at the exact moment they look for it. Emotions are high at the time of searching, which greatly enhances the chances of people buying.

So Who Doesn’t Need Adwords?

Did you ever hear of “that girl”…a YouTube phenomenon if ya like. Started making a few silly videos of herself doing her make-up so her friends could see how she did it. Next thing, her videos get millions of hits and she ends up on tv and radio shows all over the UK.

Oh, and she made a ton of money. ūüôā

Thing is, I bet she never even heard of Adwords.

If her plan from the outset was to start such a business, then some would argue an Adwords campaign may or may not have been a good strategy to kick start interest.

So How Do You Know If It’s Right For You?

We had a client a few weeks back who wanted to start a ppc campaign. After a consultation with one of our in-house experts, he soon realised that ppc would be a waste of money for his type of business. Saved him hours of lost time and, well, a lot of wasted $$$.

Inside our Internet Business Academy there is a whole module devoted to this topic. It will teach you exactly how your business should be structured in order to stand out like a Ferrari in a scrap yard.

You will learn the best way to market your type of business and, if Adwords is right for you, we’ll give you access to our ppc experts who can teach you or even help make your business profitable…ASAP! ūüėČ

Some Things To Ponder…

While Adwords can generate massive amounts of leads and sales almost instantly, it’s by far the hardest to master. I know first hand how awesome Adwords can be and I also know how it can damage you.

Oh, and Do NOT rely solely on Adwords.

Here is the link again…

Internet Business Academy

lots of love

ewan ūüėČ

How To Create An Effective Ad With Facebook PPC

Writing an effective PPC ad requires the following:

  • Speak to the right audience
  • Choose an image which stands out from the crowd
  • Tease them with a solution to their problem

A reader wrote in with the following question:

“Ewan, I have tried to use FB PPC for six months now. All the ads I write either get rejected or, when they are approved, get very low click through unless I’m willing to bid $5 per click. I can’t afford to spend this much, especially since so many people click my ads out of curiosity and don’t sign up to my mailing list. I’ve lost a lot of money on FB advertising and I really can’t afford to lose any more. What pointers can you give me to get my ads approved and to keep my costs down while getting a lot of leads?” Notice the question plays on emotions big time? Now you respond by telling them…

First off, the reason your ads aren’t being approved is because they are violating Facebook’s guidelines. FB doesn’t like ads which over-sell and under-deliver. Also, it’s always good to be extremely clear about what you plan to do with the users details (e.g. email address) after you capture it.

Your click through rate has more to do with the quality of your ad. Poor ad = not too many people clicking it.

Grab Attention, Get Naked ūüėČ

What most don’t know is the image is what attracts the most attention. The way to get eyeballs on your ad is to pick a strange image which is different from those around it.

Imagine walking through your local shopping centre, lots of people everywhere, all looking a little different but pretty similar. You are naked, holding your iPhone in one hand and your shopping basket in the other.

Reckon you’re gonna get some attention? ūüėČ

Check out the competition and see what they’re doing then do the exact opposite. If they use coloured images, use black and white. If they use a photo, use a cartoon. You follow? ūüėČ

There are lots of ways to create advertisements which get attention but the most effective ads elicit an emotional response. In the Internet Business Academy, Module 5 shows you how to not only get attention with images, but also evoke powerful emotions which get people to click and follow through to buy.

Better yet, there’s a really specific way to get click cost down on FB using a weird way of bidding…

We’ll show you how to do that in Module 7.

~~> Internet Business Academy

See you inside

Lots of love

ewan ūüôā

How to Create Lead Generator and Landing Page

I’m such a geek!

One of my favourite hobbies is to create landing pages.

It’s fun because this is where the ‘money getting process’ starts.

Don’t Be Scared!

There are a lot of different tools and website builders. They provide pretty good tutorial videos but it can be scary with coding, HTML, and stuff that makes no sense to normal human beings. It put me off for a long time. Then I finally decided to just dive in. I spent day’s upon days learning, fiddling around with little bits of HTML code.

But what I should have been focused upon is marketing to generate leads. Because alas, after all that time, I grew frustrated and gave up.

You Don’t Need To Learn HTML

A friend of mine built a pretty sleek website and said she used a website builder called Bluevoda. It requires no knowledge of HTML. It’s like using Microsoft Word.

Very easy, and the finished product looks awesome! It’s been my website builder of choice ever since.

Now That You’re Ready To Build

Anybody can create a landing page, but creating one that does what you want it to do is a skill. A valuable skill ūüôā

Knowing what you want it to do is key.

You may think that sounds silly. We know what you want it to do – convert visitors to leads, right? And that is ALL you want it to do! Lots of marketers get this bit wrong. They cram so much information into their landing page that the visitor gets confused, runs away, and keeps their coins with them.

Your page only needs 3 working parts

  1. Bad-ass headline (grabs the attention of the visitor)
  2. Teaser copy (a little taste of how you are about to solve their problem)
  3. Optin form

In fact, the simpler your page is the higher it tends to convert.

There Is A Science To Piecing It All Together

Few marketers can create landing pages that work well. They don’t know what makes a good page work.

Inside the YaghiLabs Internet Business Academy we show you exactly how to create a killer landing page

  • why colours and font are important
  • how to layout your page for maximum conversions
  • why the other pages affect your conversion rate
  • and many other little secrets ūüėČ

Take a look inside the Internet Business Academy now.

Lots of love

Ewan ūüôā

Internet Business FAILURE Stories?


We always hear about the big success stories on Clickbank, and I figured it’s time we talk a little bit about the FAILURES which are far more common.

Take my hand, for a moment.

Step into my office.

Over here, is my desk, my extended desktop monitors…the work computer, and the cinema computer. they’re all networked together so that I can control all 4 screens plus the projector from any computer.

Behind you is my business bookshelf.

Read some titles…

– How to Win Friends and Influence People

– How to Talk to Anyone

– Networking for People Who Hate Networking

– How to be Funny

– Finding the Funny Fast: How to Create Quick Humor to Connect with Clients, Coworkers and crowds

– How to Instantly Connect with Anyone

– Laugh Her Into bed

– How to Click With Anyone Any Time

– The Psychology of Selling

Just a few of the titles you’ll find.

I’ve read each and every one. No body can take that knowledge back from me. I couldn’t forget it if I wanted to.

Now here’s something quite silly.

On a daily basis, I speak with clients, coach students, and respond to messages on Facebook from entrepreneurs. I receive emails frequently with all kinds of sad and whiney stories about people’s failure stories.

And it infuriates me, honestly.

I wonder, how the hell have these people survived their whole lives before they got online to start a business?

Look, if you don’t GET BETTER every single day, then you are not living at all.

After 30, 40-some years of being on this planet, you should have learned all sorts of skills. Top amongst them is a MONEY-EARNING skill.

How do you pay your bills?

Being funny, being smart, being knowledgeable, being likeable…people aren’t BORN with these attributes.

Average, regular people, they believe in that nonsense. But you’re an entrepreneur.

You want to have a successful business?

You want success stories to tell?

Then man the heck up and GET BETTER.

Stop whining and calling yourself “newbie”.

Stop labelling yourself “failure”.

You are just ONE skill-set away from being able to earn big bucks at will.

Others, less smart than you have done it. Why can’t you?

Skills are like super-powers. But, unlike super-powers anyone can have them…all you have to do is pick up a book by someone who has mastered the skill you want. They’ve taken the time to study, acquire, dissect, and analyse their superpower and it can be transferred to you for a few bucks.

You won’t have to read all the books they read, because they’ll give you the Cliff-Notes in a few magical words.

Buy the superpower, master it, and get it over with.

The Internet Business Academy is a transfer mechanism of our BUSINESS SKILLS for online entrepreneurs. Go through it one time, and that knowledge can never be erased from your mind.

You will use it, without thinking, every day forward.

All you have to do is enrol.

The YaghiLabs traffic and money-earning “superpower” can be yours for $19.95.

Join us here…

And please, never send me your failure stories. They’re depressing. If you’re failing, the solution is staring you right in the face.

The Internet Business Academy audio series is on this very shelf. Grab it.

Tour END. Dismissed!


PPC Landing Pages Clickbank My $1,000/day Journey

a reader wrote in with this incredible goal of earning $1,000/day with Clickbank using his own landing page he even offered to share screenshots of his account as he did it.

now, i don’t know about you, but $1,000/day would be SWwwwwweeeeet!

What i liked about this particular subscriber’s approach wasn’t so much the technique. I mean, hey it’s all well and good to experiment with different ads, products, and landing pages.

Even to use double-serving hacks to steal multiple ad positions from Google…i mean it can be done for sure.

I wasn’t even that impressed with how he tweaked his campaigns to lower ad cost, to be honest. Although, again i give him credit for making the effort.


What i was most impressed with was his SYSTEM.

What do i mean by that?

Every business needs to have a process. A single process planned out on paper that NEVER changes.

They follow it religiously every single day, until results come. It’s how giant hotel buildings are erected…think of the thousands of rooms that have the EXACT same wiring, flooring, roofing, plumbing, furniture, etc. How do they do it in months while others build tiny homes that take years…?

Doesn’t matter if you want to do free advertising with article marketing…or even PPC.

You just need to write down a process of daily rituals you and your staff will repeat daily.

It makes outsourcing work EASY.

And repetition is the key to all big financial goals.

Our YaghiLabs Internet Business Academy course shows you how to systematically map out your own business processes and make them out-source-able and scalable.

The results you get from making this move ALONE shall astound you.

It’s the ONE method i can 100% guess you haven’t tried.

You’ll earn faaaast!

When the work-load gets too big, you’ll find it easy to recruit partners or employees to help you out.

We even show you how to find cheap or even free helpers who will do those dull tasks.

But you MUST have a process…

And you MUST repeat it religiously until you get your breakthroughs and NEVER slow down.

Going from ZERO to $1,000/day in any business is easy if you follow our process.

Here’s the link to enroll in this revolutionary system training…

Join us now. It’s only $19.95.

Oh and if you’ve been on the list for a while, you probably will notice that’s a giant reduction in price. It was offered for several months for $72…but a number of people told us it was too much of a strain on their budget.

That’s good news for you!

Last week we ran a one-time Eid Promotion for the new price and it went extremely well. So we decided to PERMANENTLY set the price of the Internet Business Academy (IBA) to $19.95 – clearly that’s the price people liked most.

I hope you’re happy with the news too ūüôā

here’s the link where you can enrol and learn these business techniques for ONLY $19.95:


Clickbank 10 Months $60,000 All Free Traffic


It’s nice to have big goals for your Clickbank income.


Being unrealistic about the amount of work it takes. I know, I know,¬†we all think we’re prepared for the hard work required, but it’s¬†always about 100 times harder than you can ever imagine.

Here’s what I mean –

One affiliate made a goal of $60,000 in commission and set out a plan to achieve it.

How did he do it?

First of all, he set a realistic deadline of 10 months.

Worth it?

Yes. Because if it takes you 10 months to make your first 60,000, it will take you 5 months after to make double.

He quickly chose 3 products and decided to promote them exclusively with Ezinearticles, Squidoo, and Hubpages, as well as Social Bookmarking sites.

And he resolved to produce 10 articles (manually written, unspun) EVERY SINGLE DAY.

Shortly after setting this goal, he began executing and was unphased by the fact that his articles took as much as a week to approve. And were sometimes unapproved and took a second week to go through revision for the second time.

Within days of approval, his article ranked on the first page of Google for his target term.

Not bad is it?

25 days later, he had his first sale.

Get this – that’s 250 articles he had to produce without seeing one¬†cent of income. In the end, when a sale came, he earned $20.

Are you willing and able to do that?

None of this phased him. For the next 10 months, he produced articles consistently at the same rate. Some days he had to take a day to rest, others he produced only 8 or 5 articles. But he kept at it.

Do you think he made his goal?


In fact, he was criticised for the impossibility of his mission. But he did well enough Рthose articles continued to produce sales for him as much as a year after embarking on his difficult mission.  He became a Clickbank Super Affiliate and earned tens of thousands.

That’s the kind of work it takes to produce a healthy income with Clickbank.

It is worth it, it really is.

Planning, realistic estimation of effort, and a lot of consistent action is all it takes.

However, this guy made ONE mistake Рhad he just known this little bit of information, he would have reached his goal much quicker.

At the YaghiLabs Internet Business Academy we show you how to generate income faster, easier, and more long-term.

You’ll know the secret the super affiliate missed.

It won’t take you anywhere near as long as it took him to see your first sale.

And the best part is, you will need very little technical skill.

Enroll at the YaghiLabs Internet Business Academy for only $19.5 here…

From time to time we offer discounts on the price. If you can’t afford so look of for those offers.

Merchants Using Spyware to Steal Affiliates Commissions?

came across a disturbing Clickbank discussion today…

turns out, some bad CB publishers are installing spyware on the¬†computers of potential customers of their affiliates and then using¬†them to redirect sales away from the affiliate so they don’t have to¬†pay out.

this isn’t the first i’ve seen this happen either.

CPA publishers also, who pay on a “per lead” basis…particularly with¬†big affiliates always try to avoid paying fairly earned commissions.

they use excuses like “scrubbing” and filtering leads they don’t like¬†for whatever reason to save money.

this is why i’m so against affiliate marketing.

you’re under the mercy of the publisher, as if you’re their employee.¬†they decide when and if they pay you.

if their product flops and they go under, you get nothing.

they impose unfair rules, like where you can market, how you can market, and where only they are allowed to exclusively advertise.

some publishers will actually spy on their top affiliate’s campaigns,¬†capture all the keywords that produce sales and then directly compete¬†with them or kick them off the program.

the worst part is, as an affiliate, you don’t own the core product you¬†sell, so you can lose your income overnight without warning. and the¬†leads YOU worked to get won’t know who you are if you want to sell¬†them something different.

what’s the solution?

don’t depend on affiliate sales for your primary income. affiliate¬†programs should always be SECONDARY products.

don’t send traffic directly to affiliate links…build your own list¬†and then market products to them. you’ll convert less customers, but¬†you’ll have the chance to follow-up indefinitely with as many products¬†as you like.

and…guess what?

members of the YaghiLabs Internet Business Academy are right now learning all about how to build their own customer-base and promote their own ideas to them really easily.

what’s more, they’re having an easier time getting traffic and staying¬†on ad networks like Google because their offers are unique.

and it’s FAST. you’ll be in profit 7 days from now, with just ONE¬†method we show you.

enrol today into the Internet Business Academy…


Do Any Universities Teach Classes About Google?



I’m Richard Kaulfers from YaghiLabs.

Today, we’re gonna be answering the question:

“Do Universities Teach Google?”

The answer is “Yes!” Universities teach Google.

Which ones? Well there’s a lot of them. Specifically, ones that I know off the top of my head, that have at least University in the name and the one that I’ve attended personally.

List of University Training and Educational Resources for Google:

1. University of San Francisco

I got my start with Internet Marketing here, particularly at the corporate level. Includes Master Certification, Google PPC. They are partnered with Google.

2. Fullsail University

Private college gives Bachelor of Internet Marketing Degree

3. Google University

Coding, API, Search Engine Marketing, Adwords, Analytics, Conversion


4. YaghiLabs Internet Business Academy

Check Chapter 7 on Traffic generation. Describes various methods, including Google.

My Recommendations

Beginners should start with YaghiLabs Internet Business Academy followed by Google University. They are both low in price and will get you started with Internet Marketing.

Courses like the one at University of San Francisco or Fullsail are much higher priced and useful for people who want to become advertising professionals.

Finally, I recommend you look into some Info-Marketing courses for specific, real-world-experience training. These programs are designed by people who are willing to share their knowledge and business experience.

Inquire at YaghiLabs Support ( about PPC Domination or PPC Supremacy for info-courses on Google and PPC. They are only available by request.

~Richard Kaulfers
YaghiLabs Writer

Quadruple Your Adsense CTR and Blog Revenue

You’re frustrated with Adsense.

15 cents of revenue today. Yay.


Ever wonder how people really make 5- and 6- figure revenue from placing Google’s Adsense ads on their website?

This is by no means a comprehensive guide, but it will get you started with 4 ways to make Adsense pay you money. To really turn your website into a cash-cow, check out the references included below.

1. Manipulate Eye Movement

There is a science to controlling the eye-movements of your web-users.

Colour, size, position, and “surroundings” affect this.

You should not try to draw attention to ads by making them “shout” with big red borders and arrows pointing into the text.

Being subtle is key.

For example, if all your site’s text is coloured black, then try to colour the ad-text grey. This sneakily draws the eye.¬†The idea is to make the visitor think you don’t want them to pay attention – while at the same time forcing them to look.

Experienced web users have developed banner blindness – Anything that is too flashy and shiny, they automatically categorise in their head as “banner” and ignore it.

Check out this brilliant example from the Digitalpoint forum:

The website owner uses little piggy images placed above the ad block. Doesn’t it seem like pigs are part of the page footer? The truth is, the website owner intentionally aligned each pig with one ad position so as to focus the eye there.

We use eye-focus tricks on YOU.

At this website, we use many eye-focus tricks on non-ad blocks. If you find your eyes focusing on an area of the screen that doesn’t shout, there’s a good chance we designed it this way to get your attention. ūüėČ

To learn more about controlling eye movement, check out Imagination in Graphics Chapter 5 of the Internet Business Academy.

2. Make Adsense Blend In

When you read an article in a magazine – there are “sidebars” with extra background information.

Do you interrupt your reading to look at the sidebar, or do you come back later?

When the background of text ads is different from the page, the ad block sticks out.

Through the corner of their eye, while engaged in your content, visitors will perceive the ad blocks as unrelated to their reading. So they ignore them.

Give your Adsense blocks the same background colour as your document. This way they become part of the visitor’s reading.

To learn more about object placement to get your visitors to take desired actions like buying or subscribing, check out Friendly Websites Chapter 4 of the Internet Business Academy.

3. Kill Your Auto-Blog

Don’t buy or use “adsense blogs” and templates. They are quite stupid.

Automatically generated content theoretically games Google – to send visitors and place “relevant ads” on your site. But you need REAL people to click the ads on your web-property if you hope to make money from it.

When you use crawler type content, unfiltered RSS feed collections, and other garbage, it’s like being in a nasty neighbourhood asking passers-by if they’d like to buy a Rolex. Nobody trusts that.

Worse, if someone clicks an ad, you send them away from your website. Do you think anyone be will returning to an autoblog?

No. Never!

A good blog has returning visitors because it has useful, entertaining, and fresh content. Even if your visitors click an adsense ad that takes them off your website, they will return. You don’t lose them. Which means you’ll work less to keep your site quite busy.

To learn more about creating engaging blogs that get plenty of free traffic and return visitors, check out Advertising, Traffic, and Promotion Chapter 7 of the Internet Business Academy.

4. We’ve only Scratched the Surface Here

Adsense monetizes the Information & Entertainment business model.

But there are TWO other revenue models online which are FASTER to profit from – learn about them in Planning Your Profit Machine, Chapter 2 of the YaghiLabs Internet Business Academy.

A New Business Model for Faster Online Business Start-Up

Page May Have Missing Text

Internet Business Academy

The business model, which has been in beta development within the YaghiLabs organisation since December last year is not yet available to the public.

“We begun creating this model as a solution to the headaches we faced in hiring contractors from websites like Warriorforum and Elance,” says YaghiLabs Founder and CEO.

“The internet, these days, gives access to a growing work-force of freelancers and independent contractors who are more cost-effective to hire than full-time employees. But it’s also riddled with inefficiency! Contractors we hired originally were unreliable; work quality was questionable; and delays were costly and embarrassing for us.”

According to Yaghi, who is a Computer Scientist turned entrepreneur, their propriety business-model is based on principles of Software Design.

YaghiLabs’ Micro-Business model turns complex tasks like marketing, copywriting, creativity, payroll, and even management into self-contained “mini” businesses. Small budget startup businesses, can “plug-in” to any operation they need instead of creating in-house departments of their own.

The business-model enables start-ups who are typically under-financed to outsource all their operations without laying down large hourly fees or salaries. Startups can simulate having large departments typically found in corporations, without the associted costs.

“We are excited about how services are paid for,” says Yaghi. Each micro-business needed for operation becomes a shareholder in all the organisations it works for. Rather than bill hourly, which is how outsourcing is traditionally done, Micro-Businesses agree to be paid only a percentage of revenue, based on how much income the operation helps generate.”

The model is still in development, according to Dwayne Huggins, manager of Creative operations.

“It’s amazing to be a part of this! We’ve taken a collaborative approach with our current students in developing the model. We help them learn critical online business management skills and in turn they help us work out the bugs in our approach.”

YaghiLabs offers the opportunity to become involved in the development of the model for free. But only to students of their Internet Business Academy course.

To learn more about YaghiLabs and their innovative business model, visit

A Decision Learned At Childhood That’s Keeping Them Poor

I spent a few years in Saudi Arabia when my dad was a translator for the US Embassy there.

Was only a little kiddo, so I loved me a good bedtime story.¬†The books I had in Saudi were mainly based around the Arabian Nights – you know, Sindbad, Aladdin, Ali Baba…that kind of thing.

Anyway, I used to get so frustrated!

In all the genie stories they’re allowed 3 wishes, right? But all the time they wished for dumb stuff.

I would say, “Mum, if I ever found a magic lamp, the first thing I would wish for is MORE WISHES”.

Ok, so I was probably not the first kid to ever say that.

But I’ve noticed a pattern in how rich and poor make decisions. From major life-altering decisions to tiny buying decisions.


The YaghiLabs Internet Business Academy Beta is nearly over. There’s only 4 days left – after which the price goes up.

If you’re still on the fence about it, there’s really not much I can do other than to urge you to take a closer look and email me or my staff with any questions or concerns you have.


The difference is…Their PRIORITIES.

A poor person with a dollar spends it quickly on whatever it can buy: a soft-drink, a game of “spacies”, a loaf of bread.

A rich-minded person with a dollar has a plan; he buys a tool: a hunting knife, an education, a book.

In the bedtime stories about magic lamps and genies…

The main character is always poor.

He’s quick to use all his wishes on things he’s been deprived of. And he NEVER gives much thought to the future.

Ultimately, his wishes run out though.

BROKE-minded people always choose instant joy first… knowing pain and hardship will follow.

RICH-minded people first take the pain….and are prepared to delay their pleasure so it’s bigger later.


BROKE-minded people see pain and hardship as defaults. pleasure is a one-off occasion to be enjoyed while it’s available. Before life goes back to sucking.

RICH-minded people, on the other hand, aspire to permanent joy and comfort. We see pain and hardship as a temporary but necessary evil. After a year, two, or ten, life will be much sweeter.

I don’t know about you, but I’ve experienced hardship and pain throughout my life –

  • We’ve been refugees. We’ve been deported.
  • I’ve worn ugly ass flea-market GIRL sandals to Middle School,
  • Froze my ass off walking 40 minutes in rain to and from High School,
  • Lived in a tiny unfurnished no window¬†apartment¬†while at University,
  • Busted my back hunched at the computer programming and building businesses,
  • Gone weeks without sleep
  • Been F**K’D on by slimy business associations.

Lost it all…and came back higher than I’ve ever been.

Was it worth it? Ohhhhh yeeaaaahhhh!

How about you РDo you make rich or poor decisions? 

Be honest. Do you choose instant pleasure even if pain follows later?

Or do you endure extended periods of hardship – because you strive for the greater joy that follows?


P.S.¬†the YaghiLabs Internet Business Academy Beta is nearly over. There’s only 4 days left – after which the price goes up.

If you’re still on the fence about it, there’s really not much I can do other than to urge you to take a closer look and email me or my staff with any questions or concerns you have.