Actually, Google USES squeeze pages. Take a closer look:
– Google.com gives you ONE option only: Type a search. Squeeze.
– Gmail.com: login or sign up. Squeeze.
– Adwords homepage itself: login or sign up! Squeeze.
Squeeze pages are GOOD, Google loves them.
“What Google hates is what marketers DO with their squeeze pages…”
For instance, your hidden agenda: Why do you need my email if you’re going to give me a ‘free’ video or ebook? Why can’t you just give it to me?
You want someone’s address to email them. Just say so.
And your lack of navigation on what are otherwise SINGLE page websites with no other useful content inside, hidden or unhidden. Oh yeah, because why? navigation HURTS conversion and wastes clicks!
Well screw that.
Lately we’ve been experimenting with an exciting squeeze page DESIGN that Google and every other search engine LOVE. It allows navigation without hurting conversion.
We’ve been running it for years and even the Adwords Gurus are stumped why we’re still in Google’s good graces.
In fact, when we combine this new design with a special copywriting trick we call “Time Continuum Headlines”, our squeeze pages convert cold PPC clicks to PPC leads as high as 60%!
Hey, even top copywriters barely scratch 15% with cold traffic.
And if that’s not enough to convince you that we’re onto something, then check out the screenshot below:
The stats you’re seeing are NOT ours. They were sent in by one of YOUR fellow YaghiLabs subscribers who tried only our Time Continuum Headline idea. Pay attention to the NUMBER of leads that came through to get an amazing 94.4% optins per unique click.
High 5. Highhhhh, hiiigh 5!
Of course, these stats are not typical. They’re actually rather REMARKABLE even to us.
Bad news though – we’re never planning to TEACH this information in any course or training program, since we’re a service-focused company.
The Good news?
All our Done-For-You Traffic clients are getting squeeze pages designed and written BY US using this…well…”trade-secret” method.
Need to know how you can get us to design your landing pages for you with our cold traffic converting approach?
Almost all businesses could benefit from the proper use of Google Adwords. I’m pretty confident most business owners froth at the mouth a little when presented with fresh new humans to sell to but…
Not Every Business NEEDS Adwords
In fact, some businesses are better off without it.
But you? Are you better off with it?
Well that, my friend, depends on the type of business you have.
The important thing here is that your business is heading in the right direction and is profitable.
Yes, Adwords is practically the only place on the planet where you can show or offer your product/service to another human at the exact moment they look for it. Emotions are high at the time of searching, which greatly enhances the chances of people buying.
So Who Doesn’t Need Adwords?
Did you ever hear of “that girl”…a YouTube phenomenon if ya like. Started making a few silly videos of herself doing her make-up so her friends could see how she did it. Next thing, her videos get millions of hits and she ends up on tv and radio shows all over the UK.
Oh, and she made a ton of money. 🙂
Thing is, I bet she never even heard of Adwords.
If her plan from the outset was to start such a business, then some would argue an Adwords campaign may or may not have been a good strategy to kick start interest.
So How Do You Know If It’s Right For You?
We had a client a few weeks back who wanted to start a ppc campaign. After a consultation with one of our in-house experts, he soon realised that ppc would be a waste of money for his type of business. Saved him hours of lost time and, well, a lot of wasted $$$.
Inside our Internet Business Academy there is a whole module devoted to this topic. It will teach you exactly how your business should be structured in order to stand out like a Ferrari in a scrap yard.
You will learn the best way to market your type of business and, if Adwords is right for you, we’ll give you access to our ppc experts who can teach you or even help make your business profitable…ASAP! 😉
Some Things To Ponder…
While Adwords can generate massive amounts of leads and sales almost instantly, it’s by far the hardest to master. I know first hand how awesome Adwords can be and I also know how it can damage you.
Microsoft adCenter has turned out to be a valuable testing ground.
Traffic there is cheaper than Google’s, but similar. And since their rules are a little loose, you can do some cool stuff not easily accomplished with Google Adwords.
If you see that your campaigns work well with Microsoft adCenter, then you can move them into Google once you’ve tested your funnel and ready to ramp up traffic.
Plus, it is the second most used search engine in the world, it is more lenient toward affiliate marketers and MLMers, and it gives you access the Yahoo network too. Utilizing Bing and Yahoo search to market your business allows you to capture 167 million unique searchers of the U.S. online market (approximately 30%).
Microsoft adCenter Year-End Upgrades
In the November 2011 Microsoft adCenter upgrade, the reporting tools and features have all been improved to help the advertiser and provide a better user experience.
Here’s what else is new in adCenter:
A new improved Opportunities Tab that includes bid suggestions for exact/broad match and In-line editing. This feature allows you to easily address underperforming bids to target more volume.
A new Share of Voice feature that quantifies missed impressions in Account, Campaign, and Ad Group performance reports and helps prioritize optimizations more effectively. You can deploy your campaign much quicker now with the single page view including real-time previews and keyword suggestion.
An upgraded Homepage Dashboard with a new feature to track campaign performance more easily.
An improved historical and aggregated Quality Score data in reporting so you can view your aggregated quality score by time frame, including hour, day, week, month or a summary. This helps provide better insights into opportunities for improvement.
An upgrade to Change History reports so you can view changes made to targeting, and gain better insights into campaign performance related to targeting changes.
And the new Keyword ID field designed to make it easier for API users to update their bids.
Campaign management has been simplified with much easier access to the information that helps advertisers improve their overall campaign performance.
The new navigation and discovery improvements allow you to manage across your entire account, by viewing and editing keywords & ads across multiple campaigns and ad-groups at once. You can also leverage highly customizable filters.
Campaign data is also improved with the new multi-metric trend charts. This new feature enables you to compare up to 5 different performance metrics simultaneously within a single interface. Hover over any of the charts to zero-in on the details for the selected time across all 5 charts.
The new editing improvements enable you to search and update keywords in a very simple and easy way. As well as, make large bulk changes to your campaigns easily.
In-line bid editing allows you to easily accept adCenter’s bid suggestions, or submit your own custom bid adjustments.
Review keyword traffic, first page, mainline, and best position estimations in the keywords grid, and implement in a single click.
The opportunities tab now offers Bid Suggestions for Exact and Broad Match to help improve impression and click volume by unlocking the potential of under performing keywords across your account. You’ll also receive fast notice of needed improvements with the enhanced status notification feature for each entity in your account.
How Effective Is Microsoft adCenter?
When it comes to search engine marketing, the biggest is still Google Adwords, but many people are critical of the Google’s iron fist approach to doing business. As a result, more people than ever are using Microsoft Adcenter. One thing there is no disagreement about is the fact that search engine pay per click marketing is revolutionary advertising because of its ability to let you target you prospects in ways that were unimaginable before the internet.
But you still have to know what you’re doing. If you don’t, you stand to lose either way.
How about a PPC campaign done for you, setup, ready to hit play?
Here at Yaghi Labs, we can have a complete PPC campaign setup for you in your own account. It will have tens of thousands of keywords, about 500 adgroups, and roughly 1,000 ads (not unique of course).
Our PPC expert, Jim Yaghi (CEO here at Yaghi Labs) will recommend the daily budget to be set, a recommended bid for all keywords, and it will all be paused and waiting for you to hit go.
Anyone can set up an AdWords account and generate traffic to their website literally at the push of a button. Sounds simple in theory, eh? Truth is of all the people who try Adwords on their own, very few will succeed.
Do You Have The Time?
PPC advertising consumes an enormous amount of energy, and time every month to keep a campaign running properly. If you do not have this kind of time and energy to give towards your PPC advertising and still effectively run the other parts of your business, then it’s time to hire an AdWords professional.
Look for experts you know can do more for your PPC campaign than you can. Hire an Adwords expert to set-up your campaign and run it for you over a shorter period of time. Then, you can learn how to manage it from there once everything is set-up and in place for you.
Do You Have The Skills?
Google is constantly making changes and progressing. In order to keep up with your competition, you must be currently knowledgeable about the AdWords platform and on PPC management. Not only this, but you also have to stay up-to-date with everything on a constant basis.
Again, if you don’t have the knowledge or time to keep the knowledge you have up-to-date with all the ins and outs yourself, then it’s time to hire an AdWords professional.
What’s Your Budget?
How much you’re willing to spend on your advertising is also a clear indicator on whether it’s time to hire a professional or not.
If you’re not risking that much and only want to spend a few hundred dollars a month, then more than likely it’s financially smarter to go at it alone. This way you can advertise for a few months, get your feet wet, and should be able to manage an account well enough with a small budget to turn a profit for the same amount you would pay a professional upfront for setup.
On the other hand, if you don’t have the time to learn how to do it, maintain it, and keep yourself efficiently updated, then it more than likely won’t be financially smarter unless all you’re looking at getting is experience.
Advantages Of Hiring An Adwords Professional
The benefits of hiring an expert are the following:
free your time for developing other areas of your business,
better control over your PPC budget, i.e. no more trial and error, lower the risk of failure,
you don’t have to go through learning anymore, and
ultimately could be very rewarding for your business.
Disadvantages Of Hiring An Adwords Professional
The possible disadvantages in hiring an expert are the following:
you become dependent on the expert,
you have to spend time on finding the right person, and
you’ll have to give away confidential data.
The only other alternative would be allowing Adwords to bid automatically for you, but of course there are ups and downs in using a tool like this, especially if you don’t have the knowledge to use it correctly.
How To Find A PPC Expert
The evaluation of the expert or expert company has two equally important parts:
Check the background of the experts – who they worked for in the past, what their results were, how their clients describe them. Someone may be good enough to sell for you, if they’re convincing enough to sell to you.
Ask the expert to do some kind of evaluation report regarding the different ROI levels you should expect at various costs. The price you pay will undoubtedly vary from one expert to another. Some charge by a percentage of your advertising budget, and some charge a fixed sum per month. Campaign set-up also varies by expert or company, as some include the service in the overall price or charge separately.
The “Done-For-You” Traffic Solution
Jim Yaghi, the owner of this site and CEO here at Yaghi Labs, uses a method for building campaigns based on a DEEP knowledge of how search engines work – at the ZERO’s and ONE’s, binary, electrical impulses level.
Before Jim was ever an Internet business owner, he was one of the top artificial intelligence experts, specialising in search and decision engine algorithms.
When he was 19 years old, Microsoft found and attempted to recruit him onto their team to develop search algorithms for Arabic.
Earlier this year, Google contacted him for a similar purpose. He was referred to them in a staff conference because of his scientific publications and innovations in the field.
If you want to create large volumes of traffic, have ads that get clicks, and landing page copy that converts visitors to leads, and leads to sales, then let him do it for you.
There are 3 ways to become an affiliate with Google:
Google AdSense is a program run by Google Inc. which enables publishers in the Google Network of content sites to automatically serve text, image, video, and rich media ads that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.
Google AdWords is a service that lets you create and run ads for your business.
You set your own budget to run your ads on Google. You pay when people click your ads. AdWords ads are displayed along with Google search results using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results.
You can also choose to display your ads on Display Network sites in the Google Network. And, you can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.
Google Affiliate Network
Google Affiliate Network is a Cost-Per-Action advertising solution that enables you to discover new advertiser referral programs and earn more revenue.
Google Affiliate Network helps advertisers increase online conversions on a performance basis and enables publishers to monetize traffic with affiliate ads. Publishers can find retail brands and get access to offers and promotions. Publishers can track what’s working and optimize their programs and advertiser relationships. Google bills the advertisers for conversions, and publishers are paid through our reliable payment options.
7 steps to become an affiliate with Google
In order to promote any opportunities within the Google Affiliate Network on your website, you must complete three initial steps.
Before signing up, you should already have a Google AdSense account PUB ID and AdSense e-mail ID.
Click the sign up link, and then click the “Yes, I have an AdSense Account” button.
Then provide your AdSense e-mail and AdSense Publisher ID to complete your Google Affiliate Network profile. This will initiate the link between your AdSense and Google Affiliate Network accounts, and to confirm the AdSense account where Google Affiliate Network will post your earnings. Click the “Submit & continue” button.
Next, submit information about your website or blog, contact information, promotional methods, and agree to the policies and Program Terms and Conditions.
Google Affiliate Network team will then reply via email after 2-3 days on whether your application has been approved or denied. Most applications do get approved.
You’ll then have access to all the Google Affiliate tools in your account. Sign in, click on then advertisers tab and select all available products. This is where you can search through and decide which product or company you want to be affiliated with and promote on your own website. Once you find a product or company, you can send them an application request. You’ll then be notified via email if the advertiser you selected has approved your application. If you are approved, the Google affiliate panel will create links for you to use on your website or blog.
How you are paid and how much you will earn
Publishers are paid via Google AdSense’s global payments system. Advertisers manage product feeds via their Google Merchant Center account, and they can access Google Ad Planner within their Google Affiliate Network account to evaluate whether a potential publisher affiliate is a good fit.
There is no way to estimate how much an affiliate will make within the Google Affiliate Network. Affiliates are paid by commission off the products they choose to sell, and commission rates are varied among the different advertisers.
In order to make a decent profit, you will have to be able to drive smart traffic to your blog or website. A Google affiliate or publisher earns more commissions by getting more transactions from his/her blog or website, such as a purchase or sign up. You must strictly follow the Google Affiliate Network quality standards and advertiser-specific terms.
Google Affiliate Network announced in September 2011 that Google will be paying publishers (affiliates) up to 30 days more quickly. This will allow advertisers to gain new distribution opportunities by attracting more publishers that require fast payments. By October, payments will be on the same schedule for Google Affiliate Network and AdSense.
How to make an extra $500 a month as a Google affiliate
Earning cash online with the Google Affiliate program is all dependent on what products you choose to promote, the quality and relevance of your website, amount of traffic, etc. like in any other affiliate program.
But the smartest way to successfully make $500 a month in extra income is to develop a niche informational content website. Now of course $500 is not the minimum or maximum you can make with the Google Affiliate program.
The amount of money you make will be determined by your skill set and effort in your affiliate marketing strategies. However, a majority won’t do the work. This affiliate program was designed for a laser targeted audience with a specific interest. If your website has the capability of targeting an audience with a specific interest and also provides a product or service that they want or perhaps need, then the amount of income you can make through the Google Affiliate program is unlimited.
2 faster ways to profit
There are TWO other revenue models online which are FASTER to profit from – learn about them in Planning Your Profit Machine, Chapter 2 of the YaghiLabs Internet Business Academy.
Past few months have been a stumbling, fumbling, sprint …between client work, shared projects, and fighting my demons to get my own ideas going. So as usual, most important thing gets the least attention.
My personal Google Adwords account.
Now usually I can steal a few minutes here and there to do basic “checkup and band aid”. But today was “wicked good” because i got a chance to overhaul my campaigns.
Anyway, while under-the-hood, doing my thing, i got thinking about the whole “trademark” drama with Google.
I’m not sure if you’re aware of this, but the industry as a whole has been famous for two really bad practices on Google:
and The absolute non-existence of a business!
Both have been framed in a positive spin, of course:
“STEAL this guy’s (or that’s) traffic” and
“You can make MILLIONS WITHOUT HAVING A WEBSITE!”
Yawn.Â I’m tired of that tactic. Aren’t you?Â I wish it would be retired and put to rest for a few hundred years.
But anyway, these two problems are really at the heart of why the Home Business industry has been experiencing quite the major traffic shortage lately. Particularly that no one has found a way toÂ recoverÂ since Google executed their devastating crackdown nearly two years ago.
Many businesses who depend on CPA and affiliate traffic continue to struggle to keep afloat today. And they will die unless they either change their business model or their “offer”. Like I said, that tactic has grown old and needs to be put away.
The “Carbonated Beverage” Story
I came up with this little scenario to demonstrate why the two problems i pointed out earlier are soooooo BAD that BILLIONS OF DOLLARS could be lost in law suits!
It also explains why Google had an easy time disposing of advertisers who thought their 10 million dollars a year in ad spend gave them leverage.
Let’s suppose for a moment that Pepsi were a Network Marketing System or affiliate program like yours. And they sold Pepsi through reps. Then to find reps, they said:
“You don’t need a website! Just send them to ours and we’ll pay you when someone buys.”
and “btw, you should steal customers from Coke (their customers like carbonated beverages and they buy them already).
Does either of those things sound like, i dunno…
The absoluteÂ non-existence of a business!
Just because the justification SOUNDS logical, doesn’t mean it is right. Both those things are definitely bad and wrong.
Take a look at what happens on the searcher’s side:
A customer jumps on Google and decides to look up Coke one day. He’s a loyal fan who wants to buy Coke’s merchandise and see what new flavour they have coming for summer.
So he types “Coke” and off he goes.
The trouble is that on the right side of the page where all the ads go, he sees
“Coke is Meh, Pepsi is better!”
“Looking for Coke? Try Pepsi too.”
Coke Gets Furious!
Well, along comes President Coke. He sees this stuff on Google’s website that drives him absolutely batshit.I mean, he is PIIIIISSSSSSED!!
Google is making money by selling the ability to Â HIJACK their customers!
There’s a difference between…
the searcher seeing one adÂ for Pepsi between other ads
the customer findingÂ PepsiINSTEAD OF Coke!
Clearly, this is not Google’s intention. And that’s why they have to keep enforcing rules to stop advertisers from creating the scenario above.
Off they head to the court and Mr. Lawyers make lots of money.
And That Is Why
As you can see, this would be devastating for Google.
They can not allow it. None of the other platforms will allow it. (they can afford a law suit even less than Google could!)
So there’s nowhere to run. Sooner or later, companies who useÂ affiliatesÂ for traffic, they’re going to need to get their shit together and come up with a new angle.
And affiliates are going to need to learn to create a “retail” business out of being an affiliate.
Could this be a way to get cheaper and better traffic from Google?
My friend Shelley Ellis told me about it. She’s my go-to-gal for all things to do with the Google “Display Network”. And she’s always on top of the coolest, latest, new things Google invent for advertisers! Like this one…
Anyway, here’s the full story, direct from the Google blog (if you rather i don’t spoil it for you):
People are thrilled with this addition. The original “broad match” type was intended to allow an advertiser to use a single keyword to show their ad on all variations of the search.
Unfortunately, due to what I believe is incorrect use, the broad match got a bad rap. Many marketing experts have gone on the record to say that one should avoid it (although it is the default matching behaviour for new target keywords).
This new match type addresses people’s concern by giving a new level of control. I am sure this will encourage many of the marketers who missed out on the ease of broad match, to venture into “broad match land”.
It works by exactly matching the parts of the query that you specify. And also it “fuzzy” matches the other parts of the same query that you specify.
I love the original broad match.
It has brought me amazing returns.
I’m also glad Google didn’t change how it works in any way. So, if you’ve grown fond of the original broad, like i have, then don’t worry. Nothing changes for us! 🙂
One day, I am sure, I will find a use for this new match type.
But hey, if you’ve started using it already…maybe in the comments section below, you could share with everyone some examples of how you’re using it! Only if you want to though. 😉
This is part 1 of my “Un-Slap-able” series for PPC showing you a different idea for writing Google Adwords ads.
Ads written like this are hard to slap. Here’s a tip we’ve been using over here to find “relevance” easily and get high quality scores fast!
By checking the organic results, i use this system for figuring out what the most successful theme is going to be for any ad i write. Watch how this method actually yields different relevance themes for Google and Yahoo! Might this explain why some people do well on Google but not on Yahoo or vice versa? 😉
This is part 2 of my Un-Slap-able series on Google Campaign Settings.
It’s pretty shocking what’s going on here with the gurus creating Google Slaps everywhere.
Surprise, surprise. Turns out the “Google Slap” was not only first discovered and named by a “guru” it may well have been CAUSED directly and indirectly by the gurus.
Before i was a marketer, i was a promising young scientist in an area of computer science called Artificial Intelligence. My job was to find ways we can make computers learn from humans and imitate their behaviour. So it’s no big surprise that Google’s entire company is run on the back of some very powerful “artificial intelligence” software. Kind of like the stuff i was creating…
In fact, it had been my dream to work WITH Google in their research department. But i digress. I only mention this to help you see that i have a clearer understanding of the machinery of Google than most of the marketing blokes preachin’ Google out there.
And it turns out that as news and events occur around the world, what is relevant to one search keyword today, on a global scale may no longer be relevant tomorrow. Meanwhile, human marketers who think that they can ever “keep up” with Google’s “relevance” demands it is a bit of a joke.
Because it’s not a demand Google impose. It’s just that their computer is far more efficient at figuring out what is popular at this EXACT moment than we could ever be.
Understand then, that when the gurus told everybody to take control back from Google, it disrupted a very intelligent program.
Adwords was designed to help us as business owners and advertisers to find our customers. The manual settings were created to help us optimise our business goals. The only caveat is that every manual setting you put on creates a new “rule” or restriction that Adwords has to keep within. Which typically means less impressions, less clicks, less leads, and less sales.
Too many restrictions, Google gives up, slap happens.
Next time they tell you, turn off automatic settings, you tell em no.
And I was tripping over the keys of my keyboard last night–scrambling…sending out information about ‘Google Suicide‘ (A term we coined for the letter Google sends when they shut down an advertiser’s account forever).
I recently had to fix my own Google slaps and an unfortunate suspension. After fear, frustration, and tears…
Finally, between Cherie and myself, we discoveredÂ permanentÂ solutions and surprising answers.
We Might’ve Been Too Open…
Last night we started a very open discussion with students on a free webinar about our collective survival as Adwords advertisers. Actually, we were so open…that we can’t share the recording!
Instead, I’d like to address some concerns you might have about Adwords–whether or not you attended our webinar, and encourage you to pick up “Google Suicide – The Survival Guide”
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That’s where the answers are.
Following are the THREE most common concerns and fears people have about PPC. Which one is yours?
1. “I want to do PPC, but I keep hearing about problems with Google Adwords…Do I really want to invest my time and money today into learning something that might not work tomorrow?”
There have always been challenges in online marketing, not just PPC or Adwords. Nothing new about that. There’s always a different problem to deal with–no matter which traffic method you use. This one just seems to be getting a little publicity.
People who don’t survive the problems are the ones who run away and hide at the first sign of an obstacle. In my experience, they also don’t make money with anything they do. On the other hand, the reason Cherie and I have become so good at PPC is that we always face every challenge thrown at us head-on. We solve it. And we get better.
Now, I do admit the latest stuff has been major. I lost at least 15 hairs off my head over it. But once we found the answers, it’s been smooth sailing and we love it.
STILL the most immediate, effective, and smartest online advertising method
What I do know is that PPC is one of the most immediate, effective, and targeted ways to advertise. No effort mastering PPC will ever be wasted. Cherie and I have collectively generated over 450,000 leads in an extremely competitive niche. What’s more, is that we do it at a fraction of the price paid by the highest earners…
Our training has helped produce top earners and super affiliates in multiple organisations who CHOOSE to use PPC for their traffic. You’ll find rave testimonials about our work all over the internet.
I agree, that the current changes are a little intimidating for someone just starting out. But being a PPC newbie is actually a blessing in itself. You are not entering with any preconceptions about how PPC should be done. And from what I’ve seen, the people struggling most are the veterans. Because they’re not able to accept that they need a new approach to Adwords.
The information we’re sharing in “Google Suicide – The Survival Guide“, will show you exactly how to be a well-behaved PPC advertiser from the get-go. You’ll hear hours of training, case studies, and examples from us with step-by-step instructions on:
– Lesson #1 – KEYWORDS:How to choose cheap money keywords that are nearly immune to competition. With the tools and technique we’ll show you, you’ll fly below Google’s radar and evade any of the quality scrutiny Adwords advertisers normally deal with.
– Lesson #2 – AD POSITION:We’ll show you how much to spend to make sure your ad is seen by your target audience. Most people are bidding wrongly and that contributes to a HUGE part of their “quality score” problem. Unlike them, you’ll be able to bid with confidence, knowing your clicks will be profitable–and stay relevant.
– Lesson #3 – AD COPY:I’m going to show you two secrets for writing adcopy that do not require any expertise in copywriting. Your ads will only be SEEN and CLICKED by the right people who are most likely to buy your products. Anyone else outside your target market will never cost you a dime.
– Lesson #4 – EFFECTIVE LANDING PAGES:Cherie’s going to take you through some of her own landing page guidelines that make Google LOVE you and send you all the traffic you can get. Not only that, but she has a method for writing landing pages that create buyers…not just subscribers. She’s going to also show you how to avoid many of the pitfalls that are getting other advertisers in legal trouble with the FTC and Google.
– Lesson #5 – STRUCTURE:You’ll discover a simple method to get, for free, 5 times the traffic PPC gives you. She’ll show you how you can tap into new markets quickly and easily while staying immune to all Adwords rules and policies.
– Lesson #6 – PPC ENGINES:I’m going to show you my brand new method for reaching people who are normally unreachable with Google alone. Most advertisers are not only missing out on floods of traffic from these other engines, but they’re also unable to convert a lot of it. I’ve discovered something very special that makes using other PPC Engines cheaper and more profitable.
This training will be included in “Google Suicide – The Survival Guide”
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. Make sure to grab access to this powerful content if you’re considering doing any kind of PPC advertising. Yo, don’t be a chicken. Some advertisers are leaving, but PPC isn’t going away.
2. “I haven’t been suspended yet, but frankly this shit scares me!”
First, pat yourself on the back.
If you’re still around on Adwords, then you’re pretty lucky.
Even if you’ve been suspended before and got back on–you’ve dodged a bullet. And now, if you love Adwords and don’t want it taken away from you…you need to review your account to see if you’re making any of 6 major mistakes we identified below:
Mistake #1:Using public tools to choose keywords
Mistake #2:Bidding for lower positions to qualify traffic
Mistake #3:Split-testing ad copy to improve CTR (it’s counter-intuitive, but this is screwing your quality score)
Mistake #4:Listening to the gurus about landing page â€œguidelinesâ€ for Quality Score (their advice is based on theory alone, and it could get you banned)
Mistake #5:Over-confidence in Google PPC
Mistake #6:Relying exclusively on Google for traffic
Be honest, did you find anything in the list above that you’ve been doing?
You make any of these mistakes, and you may as well be holding a gun to your own head.
As much experience I have with Adwords, even I was making ALL of the above 6 mistakes to some degree. For many months before the bans, Cherie and I were already aware they were mistakes and were already working on alternatives. That’s probably why we were able to come up with a formula in time to save ourselves.
Now, we’re putting together several hours of training to help you avoid the same mistakes.
So cast your fear aside. Cherie and I are ready with answers that will ensure you’ll never need to worry again. Get on “Google Suicide – The Survival Guide“ with us and protect yourself from Google’s ultimate penalty. You’ll regret not applying this information–because Google’s Suicide letter is a LIFETIME BAN. And you’ll never be able to use Adwords again. EVER!
3. “My Adwords account is already disabled, what can I do?”
Until very recently, Google only wanted to remove violating content. So the ad disapprovals, the quality score, and the slaps were all focused on stopping you from putting up stuff they didn’t like. But now, they’ve changed direction.
Google wants to take out the advertiser. The person, not his account or campaign. So it’s a PERMENANT BAN.
Anyone who tells you that you can get back on by registering a new credit card, from a new ip, with a different name has old news. Google has new artificial intelligence software that can match up different bits of information and behaviour about you to figure out who you are and ban you no matter how many ways you try to get back on.
We know even legitimate PPC managers who logged into a bad client’s account ONCE and were banned as a result.
Solution: Use The Appeals Process. Only Do It Our Way…
The first thing you should do is use Google’s appeals process.
Yeah, they have one in place. Specifically for people who have been accidentally suspended or legitimate advertisers who made a mistake or two. So there’s SOME hope yet.
I’m guessing that you’re not a scammer, or you wouldn’t be here. If you want the appeals process to work for you, you have to change Google’s mind about you.
We have some tips about how to do this properly. And we’ll disclose them in a PDF manual as a bonus when you enrol in Google Suicide – The Survival Guide.
Frankly, we cannot make any guarantees here. Our experience is that information like this, about getting back on, has a short use-by date. So you’ll want to take immediate action and get back on before Google change their mind about allowing appeals.
There’s a chance you will never get AdwordsÂ back…
Sorry, I know this is probably disappointing to hear. But would you rather I say nicer things and mislead you? Fact remains, there is a very real possibility that Adwords will never be available to you again. But savvy business people work with the cards they’re dealt and find solutions. This is what I’m recommending:
For anyone who has been suspended and can’t get back on Google, they will need to get their traffic elsewhere.
Don’t run off and start looking at social media and video marketing training–that would be a little dumb.
Anyone who already has some PPC skill would be wasting it by changing direction so drastically and starting over. My recommendation is that you leverage your existing skill in the following two ways:
Option (a) – Use other PPC engines.
PPC programs on all engines work very similar to each other. There are other major PPC search engines and programs on Yahoo, Bing, YouTube, and Facebook. They mostly rely on similar, if not the same, principles you’ve already mastered.
I’m not saying that there won’t be a slight learning curve, regardless. But it’s not like jumping from short, targeted PPC ads–to posting pages of content and adding thousands of friends on Social Media. Right?
If you’re like many of our loyal subscribers, you’ve already spent months–or in some cases years–to master PPC. You’ve spent money on training and on advertising…which would be wasted if you were to leave.
To completely abandon PPC in favour of some traffic method you’ve never had success with is like flushing money down the toilet.
If you’re one of the people who’ve tried Yahoo ads or something else, you’re probably reading this and thinking, “Yeah, except Yahoo doesn’t have as much traffic as Google and I tried it before with very little results.”
That’s how we felt about the idea too. Until a couple of months ago, when we discovered there is more traffic available to us for less on other engines–as long as we understand how to reach the people on there properly.
It has nothing to do with keyword choice or even ad copy.
For example, we know that Yahoo is the #1 choice of search for people in Asia. So while most people were targeting the USA and Canada on Yahoo search and seeing very few impressions, we’ve been using Yahoo to sell to the enormous Asian market.
Similarly, a few weeks ago, I was considering promoting a seminar in Jordan. But I discovered that the culture here is not one that searches online for answers to pressing problems. Instead, people ask each other and spread the word with “word of mouth”.
On the other hand, almost everyone uses Facebook. So I ran an extremely successful ad campaign on Facebook targeting only Jordan–and filled my seminar in only days.
That’s exactly why we’re dedicating an entire hour to the topic of other PPC Engines on Google Suicide – The Survival Guide.
In Google Suicide – The Survival Guide,Â I’ll show you how to discover which markets and demographics are most suitable for each PPC engine. And more importantly, how you can use other PPC engines to tap into cheaper traffic in larger volume than with Google.
Option (b) -Â Use PPC information to do SEO
You might, instead, be making a very natural jump from PPC to SEO. The similarities are certainly enough that you can make the transition reasonably easily.
For example, advertising with both PPC and SEO is in essence answering questions people ask with search. The keyword research is the same. Whatever keywords worked for you before with PPC will work in SEO too. Similarly, your PPC ads with great CTR will make excellent page headlines and summaries in search listings. Click-thru-rate plays a tremendous role in SEO too.
So even if you can’t use Adwords any more, the data you collected about keywords and adcopy is a goldmine.
You know exactly which keywords get traffic. You know the “copy” that attracts clicks. You know which keywords convert more frequently.
All that information can be used to build content optimised for SEO. Although this is not normally a simple topic, Cherie has discovered a method you can use to get nearly instant first page listings using PPC data.
We’ve dedicated another hour of training in Google Suicide ENTIRELY for making a smooth and easy migration from PPC to SEO.
Be sure to grab your copy of Google Suicide – The Survival Guide to discover Cherie’s method for squeezing 5 times as much traffic from natural search as you did with PPC!
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you know, I love you…
This content is so powerful, I voted we do NOT share it. Sorry, you know I love you…but I didn’t want to kill myself by teaching the very secrets that are giving me a competitive edge right now.
Neither Cherie nor I make our money from being “ppc gurus”. In fact, we hate the label. We’re in the trenches day and night producing traffic and leads for ourselves and our clients and that’s our bread and butter. I can only speak for myself here when I say I’ve had my arm twisted to put this out. And I want to raise the price for the training tomorrow (Friday) so fewer people get in.
It’s a dick move, I know. But grab it now, it’s only $197. Just it’s not gonna stay that way if you click this link past New Year’s Day 5pm CST (Texas time)…
Get “Google Suicide – The Survival Guide”
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It’s pretty tedious to bid on the broad, phrase, and exact match versions of your keywords.
An Adwords Wrapper Tool will give you a quick short-cut to create three versions of all your keywords.Â
Once you’ve created your new keyword list, just run it through the Adwords Wrapper and create exact, phrase, and broad match versions of all your keywords in a second. Copy and paste them into the keywords of your Adgroup.
Today I decided to try something new with my Google Adwords PPC ads.
Hear this story first…
A few weeks ago I was guest of an online Radio Show courtesy of my pal Ben Settle.Â The main topic was Google Adwords and I was brought on to talk about my experience with PPC. While on the call, the other guest showed a snapshot of his adwords account where he was bidding on over 400 keywords–get this–in the SAME adgroup. That’s something a lot of experts, including Perry Marshall will tell you is a biiiiig no-no.
Well the surprising part that had me baffled was that he had a 93% conversion rate. Dude, there’s the very same screenshot I saw in the captioned image below. What a guy! Seriously, I have been impressed since and that’s a really long time to be impressed with someone, ok?
Today, I thought finally to give it a go myself.
I added 500 keywords to the SAME adgroup and gave them individual bids. That’s pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it’s been working brilliantly.
But I decided to give the multiple-keywords-in-an-adgroup trick a go. After all, I’m still working on my original 1,000 leads/day challenge that I set maybe a month or so ago (if you remember).
One of the lessons I learned through my online marketing experience is that just because something is working doesn’t mean it’s the best way. So what were the results of this experiment?
First, my click-thru-rate on that adgroup went from 1.5% to 12%. Heck yes! Double digit CTR!
That doesn’t even make sense. Considering that i’m using the exact same ad on 500 keywords. Theoretically, the more targeted the ad is to the keyword, the better response it should get. Here, instead, 500 different keywords with the same (much less tailored ad) are getting clicked more frequantly. Here’s why I think this happened:
When bidding on just a single keyword I would use the same bid for potentially 1000’s of searches. But when I’m targeting longer-tail keyword derivatives I’m gaining the advantage of being able to put down individual bids more customised to each search string’s competition. And I also think that Google is giving preference to my ad over others, regardless of my bids, because I’m telling it specifically (instead of implying) that it should show the ad on those exact search strings.
There is a down-side to this trick though.
My conversion rate shot all the way down. I mean, there’s literally ZERO conversions for the couple of hundreds clicks accumulated today.
Expensive experiment. But a very valuable lesson learned about increasing click-thru-rate.
Now, onto figuring out how to make the landing page convert more of those clicks!
To learn more of Jim’s PPC advertising techniques, check out PPC Domination.
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Yesterday I was forwarded a message from a distressed fellow reader who discovered all his campaigns were disapproved for violating Google’s terms of service.
Here is his story (as posted in comments):
Scott Phares â€¢Â Jan 31, 2009 @2:49 pm
I went to investigate immediately…could it be true? Is Google shutting down affiliate advertisers for good?
Should we panic?
Two years in the online advertising game, the rules have changed many times for me before too. People predicted doom…businesses shut down because they couldn’t generate traffic any more, people were angry, fingers got pointed…
And yet, online marketing lived on. Fortunes were made by others.
In fact, I was only a small-fry for many of those changes. Yet, here I am today: Still generating tons of Google Adwords traffic, still making sales, and still in Google’s good books. So far anyway 😉
I gotta admit, though, Scott’s message sure made me nervous.
First thing I did, was to get in touch with Adwords support. I asked for the latest policy on affiliate advertising.
Don’t click the link yet, but here it is: http://adwords.google.com/support/bin/static.py?page=guidelines.cs&topic=9271&subtopic=9280
Let me save you the distraction of clicking through to the policy page. This is the first line you’re going to read:
We do not allowdata entry affiliatesto use AdWords advertising, but all other affiliates may participate in the AdWords programme.
And don’t beat yourself up about not knowing what a “data entry affiliate” program is. Although Google’s help links the text to a dead page, I saw this very rule back in April of 2008. So nothing has changed there. NOTHING at all.
Data entry affiliate programs are dodgey. You guys are a good bunch and I don’t recommend you get involved in such things. (If you’re involved in dodgey stuff, you’re disowned ;))
Most of you here have your own legitimate business (info marketing business, small business, network marketing, mlm, direct sales). The-other-most-of-you promote affiliate products from sites like Clickbank, Commission Junction, and maybe Hydra and NeverBlue. You guys are all safe.
The sentence i ripped out of the adwords policy basically translates to:
“You Are Allowed To Use Google Adwords To Advertise Your Business”
Next, on the above policies page, Google says that they “monitor” and “don’t allow” the following:
I don’t remember the last two items on the list because it’s been some time since I’ve revised this page. But if you’re a PPC Domination customer or you’ve been doing Adwords for any length of time you know by now that redirected URLS (also known as URL forwarding) are not allowed.
This means, you can’t register a godaddy domain and use its URL-Forwarding option to redirect its visitors to your affiliate URL. Adwords imposes this rule by insisting that you use the same top-level domain on both your display and target URLs. That’s nothing new, that’s why I told you guys to use the masking option too (we’ll get to that in a second).
Until yesterday, I’d never heard of a “Bridge Page“.
A quick definition search on Google uncovered these definitions in context for a “Bridge Page”:
is similar to a “Doorway Page”, because it is an entry page into a website designed to target keywords that are usually absent from the … www.websight.net.au/search-engine-optimisation/marketing-terms.asp
Another term for a doorway page. www.simply.com.au/glossary.php
Also known as a doorway page, an information page, or spam. A web page created for the sole purpose of ranking well in the search engines. … www.corporatewebsitemarketing.com/search-engine-marketing-glossary.html
These are keyword specic pages made specially to rank well in search engines. It acts as an entry point through which visitors get in to the main … www.searchenginegenie.com/search-engine-glossary-b.htm
Like a “Doorway Page”, a specifically designed entry point to a web site. www.spiderseo.net/SEO%20Glossary.html
A quick skim of the above reveals that a bridge page is a piece of internet spam. It’s a page whose purpose is JUST to bullshit Google and other searches into believing that relevant content exists on this site. Does that sound like a nice thing to do?
No. We’re marketers here, guys. We don’t want to trick anyone to click our ad. It costs us money for untargeted traffic. So I hope you’re not using nor were you contemplating using a bridge page.
And finally, framing.
Here is where we run into trouble. Because I’ve advised many beginners to use URL masking/cloaking to avoid creating landing pages for adwords. This had, for some time, been a valid alternative to using domain forwarding on the merchant’s page.
Masking or cloaking works by using an HTML element called a “frame”. It’s a way you can embed one webpage inside another. Usually, you take the affiliate page from the merchant and embed it in a single page on your own domain so it appears like the affiliate page actually came from your domain.
Let’s be straight up here…URL masking is a deceptive practice.
I only suggested it as a temporary solution for people who wanted to start advertising in adwords. Unfortunately, the recent banning of “framed” landing pages makes your life a little harder–Particularly if learning to make landing pages was something you planned to put off till later.
On the upside, you were going to have to create your own landing pages eventually.
Effective and profitable Pay Per Click advertising really requires that you have several different landing pages to better match each keyword you bid on.
I know that not everyone’s tech savvy–but it’s easy enough that anyone can learn it. Yes, even you grandma–I mean, hey, we’re internet marketers! Roll up your sleeves and learn it. Or if you got the money to hire someone to do it for you, go for it.
If you guys ask for it, I might have to release a simple guide for technically challenged people to create their own landing pages.
Anyway, the Adwords Affiliate policy page continues with suggestions of what Google would like to see on advertisers’ landing pages. Consider these, not just as suggestions, but as an exact formula for getting dirt cheap advertising on Adwords. Following this advice will qualify you for Google rewards of cheaper click costs, more exposure, and higher profit.
Consider these guidelines as the rule book for staying in Google’s good books, even if the policies change.
And by the way, in case you were wondering, I’ve checked on my affiliate campaigns–and they’re all running. I’m getting cheaper clicks, more leads, for less bucks. Do you know why?
Because Google’s policy change has thinned the herd–again.
So, “Thank You Google for changing your affiliate advertising policy!”
To learn more of Jim’s PPC advertising techniques, check out PPC Domination.
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