100’s of Sales WITHOUT Sales Letters

Boy do I have a SALES tip for you today…

I know that you may think there’s no way to sell without a “sales letter”. I used to think the same thing until I discovered a way to make sales with JUST an order form.

See if you listen to the Gooroo’s, you probably have a snotty azz attitude toward “customer support”.

Gooroos are too uppity to talk to subscribers. It’s not even funny.

At first, much as I resisted the urge to become snotty, I used to get my time SUCKED with all the “help me” mail that came in. I mean, it came in all forms–people seemed to be stalking me on Facebook and Twitter and anywhere they could try and get my “free help”.

Eventually, I hired an assistant to filter emails for me.

BIG BIG GUGGLING MISTAKE!

But it was a good thing I did. It finally led me understand how useful it is to actually have a semblance of customer support.

Luckily my assistant was a REALLY smart girl…and she actually converted most of those people asking questions into customers. Then I took that idea and expanded it to convert HUNDREDS.

Here’s what she made me realise…

When you’re selling, you’re constantly trying to GUESS what your customer is thinking and trying to convince them of your point of view.

But there is no need to guess…

The answer is staring you in the face!

Whenever someone asks a question, it’s NOT just one person asking it.

There’s at least 100 people on your list asking THE SAME question…AND resisting buying because the question goes UNANSWERED.

Worst thing is they’re quietly not buying WITHOUT telling you.

So when someone writes a question, they’re doing you a BIG favour.

Don’t ignore them like the Gooroos tell you to do…

Turn the answer into a blog post, Facebook Note, or email…for EVERYONE.

And watch the sales flow…

I know what you’re thinking–you don’t get a whole lot of useful questions from your subscribers because you don’t have a big list.

Noooo problem-o…

My staff and I have a secret strategy to find your customers resisting buying from your competitors…

And in a Done-For-You Traffic Consultation, we actually not only find the questions…we answer them FOR YOU in 10 emails.

Well, we call them emails…but you can use them as blog posts, or Facebook notes, or even Ezine articles. Totally original, and you have every right to use them.

Here’s where to get us writing your sales sucking emails:

http://jimyaghi.com/traffic

lots of love,
~jim

YaghiLabs

fu*k you, i wont do what you tell me

Not a big fan of political correctness, are you?

It’s a pet peeve. You’ve noticed, haven’t you?

A sigma leader forcefully moves forward–Unwavering. Unapologetic. — whoever follows, follows.

Alphas NEED the masses to follow. Sigmas don’t care who follows.

So I find it a bit fu*ked up when writing client emails, that I have to maintain certain safeness for the sake of the client’s happiness. At the detriment of their sales. It’s a compromise I reluctantly make. Otherwise being a service-provider would be idiotic.

I’ve learned to strike a balance between “what the client wants” and “what the client needs”.

Because I’ve come to realise that most “marketers” are wannabe’s and they don’t feel comfortable being different.

Different is equated with being the “black sheep”.

Can’t have that can we. No, no…

But YaghiLabs are not wannabe’s. We ARE marketers, unique, and true. Marketing HAS to be innovative, fresh, new!

“Sales don’t come to those who are safe, same, and proper.”

Consistently doing everything opposite and counter-intuitive has been profitable for me. More important, however, I’ve been happy because I’m comfortable in my skin. I don’t need to sell out myself or my clients to earn a healthy living.

One classic novel, The Fountainhead by Ayn Rand, has a theme of VICTORY for people who follow their heart. Here’s a quotable conversation between two journalists in the novel — I think it PERFECTLY underscores this idea for Marketers:

He said:

“Speaking of architecture, Dominique, why haven’t you ever written anything about the Cosmo-Slotnick Building?”

“Is it worth writing about?”

“Oh, decidedly. There are people whom it would annoy very much.”

“And are those people worth annoying?”

“So it seems.”

“What people?”

“Oh, I don’t know. How can we know who reads our stuff? That’s what makes it so interesting. All those strangers we’ve never seen before, have never spoken to, or can’t speak to–and here’s this paper where they can read our answer, if we want to give an answer.”

Award-winning Journalism and marketing are brother and sister. They’re both fresh, opposite, and give a different point of view.

Writers write for invisible audiences. They can’t see their reaction. To get a response, you HAVE to provoke, annoy them, rub them the wrong way, be politically Incorrect. That’s how you know you have readers, even without a single reply.

Sure you can write like everyone else, be a follower, a member of the masses, constantly please everyone. If that’s your purpose.

But if your purpose is to be READ — If your purpose is to evoke reaction – if your purpose is sales, you HAVE to ruffle feathers and be new.

Turn off MOST and turn on FEW…

That’s how ONLY we can do. We setup your traffic, landing pages, and sales emails in a way you have NEVER been trained. See how at the link below…

http://jimyaghi.com/traffic

When you hire us, we’ll TRY to write safe sales emails for you so you don’t get to feel like the “black sheep”…but if you REALLY want us to help you SELL, you need to trust us and give us permission to write words that fu*k people up.

~jim

YaghiLabs

How To Get Clicks To PPC Campaigns

Having quality clicks to your PPC campaign is what makes the difference between making a sale and not making a sale. In this article an experienced PPC’er explains how to get quality clicks to your PPC campaigns.

Getting clicks to your PPC campaigns is not difficult to do. All you need to do is choose some keywords, write an attractive ad and be willing to pay what the search engine asks to show your ad in a prime position.

However, getting clicks that lead to conversions and ultimately sales for your business will require complete sales funnel congruence.

By sales funnel I mean from keyword right through to completing the sale.

There are two different types of PPC marketing and you will have to tailor your ad and funnel to suit each.

Search

This is where users go directly to somewhere like Google.com or Bing.com and search for a term. They are generally looking for an answer.

For example, I may type in ‘how to improve my putting’ and I would expect to find information on my question. The first ad I’m gonna click on is the one that best answers my question. When writing your Ad, keep in mind you are answering a user question in real time.

Content

The Google content network is where you would have this type. Facebook Ads is similar. Here you have to grab the attention of users who are looking at relevant content. They may be reading an article on golf and if you sell golf clubs, the platform may show your ad.

 

Keyword Research

They say it’s important to build your house on solid ground. Choosing correct keywords to show your ads on keeps your campaigns targeted. Making sure your ads only show for people who are likely to be interested in what you have leads to more clicks, less wasted money and more chance of sales.

A great tool to use is Google’s keyword tool external. If you sell ‘red high heels’, type that into the keyword tool. It will give you a list of similar keywords you may wish to target.

 

Targeting The Right Eyes

You will want to make sure you are targeting the correct type of people. Chances are you won’t want to target males if you are selling high heels. :)

You can specify who you want to see your ad using things like country, city, gender, age and interest.

 

Setting Your Bids

Set yourself a maximum daily budget. Also have a limit for what you are prepared to pay each time someone clicks your ad. You may want to start your campaign off with a slightly higher maximum click cost and bring it down as you improve your CTR (Click-Through-Rate). If your ad stops getting so many impressions, you will want to raise it back up a little.

here is an article detailing bid management

 

Writing Your Ad

How do you write a killer ad that makes people click on it?

For search, you need to put yourself in the shoes of the searcher. What are they looking for? Answer that question. Detail a benefit and include a call to action. They will click your ad. If it’s a Facebook ad, you can get a little more creative as you are tryin to grab attention.

The more your ad is clicked, the higher a CTR you will develop. This is one of the ways the PPC platform will deem how popular your ad is. If you give users what they want, you will be more popular and the platforms will want to show your ad as much as possible.

They also measure how many users click the back button once they land on your website so it’s also important to…

 

…Create A Great Landing Page

The destination of the user after they click the ad MUST deliver what the ad promised. If they’re not happy, they will simply push the back button and go onto the next search. The PPC platform knows this is happening and will start to deem your website non-relevant and will show it less. Meaning less clicks. You literally have seconds to engage them and keep them there so that you can…

 

…Sell Em Your Stuff

The PPC platforms don’t measure your sales so it doesn’t have a bearing on you getting more clicks. However this is where your revenue comes from so it’s important you get this bit right. You can have people clicking on your ads all day long but if they don’t convert to sales, it’s an extremely effective way to lose a lot of money…. fast!

If you really want to automate your web business, I suggest you check out what’s happening over at IBA, that’s our Internet Business Academy. It’s where great things happen :)

lots of love,

ewan

What Is Bid Optimization?

Bid Optimization is a tool that can be used to truly maximize your PPC advertising efforts. Here we learn from Phoenix Jones, a real-life superhero, how to easily add super-powers to your PPC campaigns and become the hero that your industry needs.

Real-life Superhero, Phoenix Jones, was arrested Sunday morning for allegedly assaulting a group of 4 with pepper spray.

Phoenix has since been released on bail and he has released a 14-minute video of the actual events showing that Jones was actually trying to break up a fight.  Seattle Police Spokesman, Mark Jamieson, maintains that “there was no fight”.

Phoenix is scheduled to appear in court on Thursday, October 13th.

A  misunderstood and elusive nemesis of many business owners and internet marketers is Pay-Per-Click advertising.  Following specific systems and employing superhero sidekick services can help you become a well-regarded hero in your own particular niche.

In this article we take closer look into the nightlife of Phoenix Jones to discover how to inject our online advertising efforts with super-human powers, truly maximizing their effectiveness.

Let’s start at the very beginning…

 

A Very Good Place To Start

Pay-Per-Click marketing is a bid based, auction type of paid advertising.  Each advertiser on a particular network sets their own maximum amount, or bid, that they are willing to pay for a specific ad location based upon the keywords for which they are trying to rank.

The advertising network, such as Google or Facebook, automatically plays out the auction each time a visitor triggers the ad spot.  In search engine results ad spots, the automatic auction takes place when a user searches for the keyword that the advertiser has bid upon.

In addition to bid amounts, advertisers have the option to customize their keywords by setting certain parameters designed to target specific searchers.  Specifications that can be outlined include the searcher’s geographic location, day and time of search, and many others.

Each time someone searches for your particular keyword, the combination of your predetermined bid amount and the outlined targeting specifications are automatically considered by the network and a winner is determined.

When there are multiple ad spots available there can be more than one winner.  Generally the highest bidder gets the #1 position.  While typically influenced by the amount of the bid, the winners’ positions on the page may also be affected by other factors such as the quality of the ad and how relevant the ad is to the linked content.

Advertisers then are expected to pay the network for every click that their ad receives.

 

World’s Finest Team-Up

It is very possible that the main thing that has put Phoenix Jones in trouble recently has been the possibility that he was ‘saving’ those who did not wish to be saved.  Some of those who were hit with Phoenix’s pepper spray stated that they were simply “dancing and frolicking” and not fighting as Phoenix suspected.

What if there was a sure-fire way to know that you would never get mixed up in trying to tell the difference?

Enter your online sidekick!

Bid optimization is a type of system that helps minimize costs by finding the most effective keywords in your campaign and focusing on them exclusively.

This is no small task.  Bid optimization programs utilize software solutions that employ a number of different algorithms designed to know which keywords are effective and which aren’t.  This helps to keep costs-per-click low by focusing efforts on the right keywords that have already proven to convert ad viewers into visitors, and ultimately, into loyal customers.

Properly taking advantage of bid optimization ensures that you are becoming a hero to the right people and focusing exclusively on those that are actively searching for your help.

 

Weapons At The Ready

Like Phoenix Jones’ tazer-nightstick, pepper spray, and net-gun there are just as many tools, resources, and weapons available to you as a business owner and marketer.

Free services, like Google’s Conversion Optimizer, are able to maximize your reach and effectiveness by adjusting your campaign’s focus based on its extremely detailed findings.

For example:

Google’s bid optimizer is capable of realizing that some of your non-converting clicks may be coming from specific geographical locations.  Let’s say that visitors from Canada are actively clicking on your advertisement but never ever end up purchasing anything.  That would make perfect sense if, for the sake of this example we assume that, you are unable to ship to Canada.  Google’s Conversion Optimizer is able to identify this pattern and redirect your advertising efforts into targeting users located in the United States.

 

Truly an advertiser’s indispensable sidekick, bid optimization, helps to lower costs by eliminating the need to spend unnecessary funds on keywords that give only impressions and no clicks.  This is especially important for those with smaller advertising budgets.

 

Best Superhero Practices For Any PPC Network

Now, obviously Google’s Conversion Optimizer can not be utilized on other advertising networks or platforms.

Here is a short list of Superhero practices proven to make the most out of any PPC advertising campaign on any network…

1) Determine your cost-per-click by analyzing your target cost-per-acquisition

Before embarking on any PPC advertising adventure it is extremely important to determine the maximum cost-per-click you’re willing to pay for your target keyword or phrase.

One of the best ways to design a new PPC campaign is to first determine your cost-per-acquisition, or how much you will have to spend in advertising before achieving a single sale.

Allow me to walk you through the short process…

Let’s say that the average sale of your product is $100 and your profit margin is 20%.  That will ultimately leave $20 of profit for each product you sell. Let’s also assume that your site’s conversion rate is 1%.  Therefore, for every 100 visitors you receive from your PPC ad, you can realistically expect to make 1 sale.  Based on this example, if you have $20 to spread over 100 visitors, you have $0.20 to spend per click.

Using this simple formula makes it easy to set a cost-per-click based on real numbers that can later be tracked, adjusted, and tweaked to maximize your campaign’s potential.

2) Utilize demographic bidding

If you know that a particular group will respond better to your ads than other demographics, take advantage of some of the optional parameters and specifications to ensure that your ads show more frequently to those that are likely to respond in a positive way.

3) Don’t adjust your bids too frequently

Be careful to not adjust your bids too frequently.  It takes a while to be able to actually see the effects of new bid amounts.  By frequently changing bid amounts, it can quickly become very difficult to track and analyze your results especially if you make multiple changes all at once.

Attributing successes and failures to the appropriate changes is key in optimizing your PPC campaigns over time.  The insight provided by not adjusting your bids too often will help you realize what adjustments can be made to support your click-per-acquisition goals.

 

Save Your Money.  Save The World.

Phoenix Jones certainly is not the first Superhero to eventually be seen as the bad guy.

In a popular film about a certain caped crusader, a pivotal character is quoted as saying, “You either die a hero or you live long enough to see yourself become the villain”.

On the internet this is absolutely avoidable.  By utilizing bid optimization services or implementing simple manually maintained practices you can become and remain the hero that your industry needs and deserves.

 

Inside the Internet Business Academy we are teaching students to build legitimate super-powered businesses online and showing them how to get the right kind of traffic for cheap and very commonly, free!

Check it all out here…

http://jimyaghi.com/ylacademy

~Zak

Do Any Universities Teach Classes About Google?

Do Universities Teach Google? The answer is Yes! Which ones? Here are four of the best Google University Resources.

[youtube=http://www.youtube.com/v/VfhEAD6FjO8]

Hello,

I’m Richard Kaulfers from YaghiLabs.

Today, we’re gonna be answering the question:

“Do Universities Teach Google?”

The answer is “Yes!” Universities teach Google.

Which ones? Well there’s a lot of them. Specifically, ones that I know off the top of my head, that have at least University in the name and the one that I’ve attended personally.

 

List of University Training and Educational Resources for Google:

1. University of San Francisco
http://www.usanfranonline.com/online-certificates/internet-marketing.aspx

I got my start with Internet Marketing here, particularly at the corporate level. Includes Master Certification, Google PPC. They are partnered with Google.

2. Fullsail University
http://www.fullsail.edu/

Private college gives Bachelor of Internet Marketing Degree

3. Google University
http://www.google.com/adwords/professionals/

Coding, API, Search Engine Marketing, Adwords, Analytics, Conversion

  • http://www.google.com/adwords/professionals/
  • http://code.google.com/edu/

4. YaghiLabs Internet Business Academy
http://jimyaghi.com/ylacademy

Check Chapter 7 on Traffic generation. Describes various methods, including Google.

 

My Recommendations

Beginners should start with YaghiLabs Internet Business Academy followed by Google University. They are both low in price and will get you started with Internet Marketing.

Courses like the one at University of San Francisco or Fullsail are much higher priced and useful for people who want to become advertising professionals.

Finally, I recommend you look into some Info-Marketing courses for specific, real-world-experience training. These programs are designed by people who are willing to share their knowledge and business experience.

Inquire at YaghiLabs Support (support@yaghilabs.com) about PPC Domination or PPC Supremacy for info-courses on Google and PPC. They are only available by request.

~Richard Kaulfers
YaghiLabs Writer

What Questions Should a Landing Page Answer?

First-time visitors of your website need to see answers to critical questions. These answers counter the visitor’s resistance to proceed. Here we identify the key questions and learn to create to-the-point landing pages that convert well.

Web visitors are impatient to get answers. Therefore, Landing Pages should convey information quickly. So let’s have a word about writing short copy.

 

To-The-Point Communication

Linguists tell us that all communication can be summarised into two elements:

  • A Noun Phrase
  • and, a Verb Phrase

Noun Phrases contain a noun. They answer the question: “Who?”.

Verb Phrases, on the other hand, contain a verb. They answer the question “What?”.

Regardless of language, anything you want to say can be summarised into a single sentence made up of only a Noun Phrase and a Verb Phrase. Everything extra simply clarifies what came before it.

One phrase elaborates on the phrase before it. Similarly, one sentence elaborates on the sentence before it, one paragraph elaborates on the paragraph before it, and one chapter elaborates on the chapter before it.

Which means we can seriously abbreviate any blog post, article, landing page, or book to a SINGLE sentence and still be able to communicate the same message.

A simple sentence is short and it answers the questions: “Who?” (noun phrase) and “What?” (verb phrase).

The following are all examples of Noun Phrases:

  • John…
  • The boy…
  • John, the boy…
  • John, the boy, who is wearing a green jacket and playing under the tree over there…

Each of the phrases above, only answers the question “WHO?”

On its own, a Noun Phrase is useless. It does not make up a complete thought.

A Verb Phrase is required.

Following are all examples of Verb Phrases, starting with the most simple and going to the more complex:

  • …is talented
  •  “…is very talented
  • …is very talented with a sword
  • …is very talented with a Samurai sword

Each of the blue examples above answer the question “WHAT?”.

No idea can be communicated correctly without both a Noun Phrase and a Verb Phrase.

Of course, you’ve probably noticed the examples above aren’t all pure Noun or Verb Phrases, right? That’s because a Noun Phrase can have other Verb and Noun Phrases nested inside it which enables us to elaborate on a noun or verb with more information.

“John” is a Noun Phrase. But we might want to clarify that John is a boy, and that he is the person wearing a green jacket, and that he is playing under the tree we point at.

Similarly, “is talented” is a Verb Phrase. But we might want to clarify the kind of talent is in sword-use. We may further elaborate by saying the particular type of sword talent is of a Samurai variety.

Elaboration is optional. It uses more words. So when we want to say something quickly, we drop descriptive words, adjectives, adverbs, and superlatives, and avoid complex sentences.

The best Landing Pages get right to the answers.

On the other hand, bad Landing Pages use complex sentences and keep elaborating on originally unclear ideas. Complex phrases, which are too common in unclear writing, significantly dilute the reader’s attention.

For example, inexperienced copywriters may combine the most complex Noun Phrase with the most complex Verb Phrase, like this:

John, the boy, who is wearing a green jacket and playing under the tree over there is very talented with a Samurai sword.

But are all those words necessary? Not really. We could simplify the sentence to say:

John is talented.

The two sentences get across the same message. Only the first has a lot of unnecessary detail. Which makes it difficult to consume.

So when writing your landing page, get right to the point. Answer “WHO” and “WHAT” before everything else. You will achieve maximum impact with your sales message when you enable visitors to consume the main idea in a single glance.

 

Make Your Landing Pages Read Like News

All news articles open with a sentence that provides a short summary for the rest of the article.

Reporters write this way, because they know their readers scan news. The summary sentence at the very start of the article gives readers the means to decide whether or not to continue reading.

Similarly, when writing Landing Pages for your website, you want to give a quick summary to qualify the visitor within 5 seconds of their arrival.

In news, the first sentence answers the following questions:

  • Who
  • What
  • When
  • Why
  • How
  • and, Where

Landing pages, in the first few words, must answer a similar set of questions:

  • Who are you?
  • What will you give me/ What can I do?
  • When will I get it?
  • Why should I do what you want me to do?
  • How will your solution give me what I need?
  • and, Where am I?

 Let’s see how you can answer those questions on YOUR Landing Pages:

 

Who?

Your brand or logo says who you are. It should sit proudly at the very top of all landing pages. Branding visually backs up whatever you say in words. Even if your brand is not well-known, the logo identifies you to the visitor so that you’ll be recognised in future communication.

 

What?

Visually represent your product, service, or benefits. A small graphic of the product communicates what the visitor can expect the product to look like. It converts your words into a tangible. In short, it makes the benefit “real” in the visitor’s mind.

 

Why?

Here you want to quickly tell the prospect why they should continue to the next step in the conversion process with you. How are you different from the competition available online? Why should they buy from you?

Provide a comparison with other options to prove you are different. Is your price lower? Is your product easier?

 

When?

Use words to get across when the prospect can expect to receive your product or the results you promise. If you have a seal that guarantees fast delivery, then display that on your landing page. Any third party evidence that can help you get across speed is crucial on a landing page.

 

Where?

Most visitors arrive on your landing page as a response to some kind of advertisement. The first question on their mind is, “Where am I?”  Reassure them they are at the right place by creating congruence with the ad they may have responded to. You can achieve this in any  number of ways.

For example, if they responded to an ad that was posed as a question, answer the question. Or use the same language, words, or use the entire ad copy in your headline. You can also use the same colours, images, or logos on both ad and landing page.

Anything that will show the visitor they are at the right place will help answer the question “WHERE?”.

 

How?

Visual cues direct visitors’ attention to hot areas of your landing page.

Use over-sized order buttons and colours to guide the visitor. You must visually communicate how they can get what they want from you.

Similarly, Arrows, colour contrast, and over-sized form fields focus the visitor on interaction areas that allow them to gain access to information you offer.

 

Answers Required to Convert

Now that you have your visitor’s attention, it’s time to elaborate… briefly!

Before someone will click a “buy” button or subscribe to your mailing list, they form resistance. “Why should I trust you?” they may ask. “Is this like, xyz?”, “How do I know this will really help me?”, and so on.

How you address their objections is key to attaining a high conversion rate.

Proof elements are integral. The resistance the visitor has may be only small, but to counter it you have to go BEYOND rational.

Common objections include:

  • Will I get what I’m promised?
  • Will the product work?
  • Is my credit-card/email address safe?
  • Can I get this easier or cheaper elsewhere?
  • What does the product look like?
  • How much does it cost?

Don’t limit yourself to using didactic sales copy. In fact, hard-selling, over-exaggerated claims will quickly lose the sale.

Instead, smartly use testimonials, bullets, screen-shots, and quality and safety seals to remove their resistance.

Also, proof-read your copy to remove spelling, grammatical, and punctuation errors. If you ignore this step, you will create suspicion that you are unprofessional and antagonise the prospect’s resistance further.

Finally, ensure the reward significantly outweighs the cost. It is the only way to get them to take an otherwise painful action (eg, spending money, providing their email address).

 

Test Your Landing Pages Before Going Live

Your landing page is now ready for advertising. But before you go live, you should test it for clarity.

Here’s an excellent tip to test your landing pages from the lenksi.com blog:

  1. Find 5 honest friends who are willing to help you out
  2. Show them your landing page one friend at a time
  3. Ask your friends to answer the questions: “Where are you?”, “What can you do?”, “Why should you get it from me?”, “How can you get it?”, and “When will you get it?” … I also sometimes ask, “Would you do this?” so I can hear any of their hidden objections.
  4. Write their answers and study them to see if your landing page has communicated exactly what you want

After you’ve studied your friends’ responses, make any necessary corrections and repeat.

Good luck!

Landing page tricks that increase your sales and conversion can be learned at the YaghiLabs Internet Business Academy in Module 4 (Friendly Websites) .

Enrol here:
http://jimyaghi.com/ylacademy

 

~jim

Landing Page References and Many Thanks to:

Today, I Killed Facebook

For years, i preached Google, Google, Google that i began to sound like a broken record. But after running Facebook ads with amazing click-thru and low cost – i remembered what was so special about Google Adwords and why Facebook just can’t give it in a million years.

i was given a chilling reminder.

For years, i have spoken about almost nothing but Google. i felt like, whenever i started to say anything, people could predict i would say “Google”. Perhaps i was a broken record – stuck on Google, Google, Google.

When the key players had their Google accounts shut down one by one, their interest in Adwords eventually died out.

For a while there was a wave of…

“How can i get my Google account back”-s

…but they also died off too.

That’s why, in recent times, when a client has come asking for traffic, i’ve often abstained from Google and advised them to use Microsoft Adcenter or Facebook.

It was safer for me, since most of their offers were what Google deems unsavoury. Testimony to that, most of these clients came with already banned accounts –

 

let’s be honest, for them, there was no hope of ever getting back on Google.

Perhaps it was just absent-mindedness on my part, something i’m notorious for, but that’s the only explanation i could give for why i would START a campaign FOR MYSELF on Facebook.

If it wasn’t absent-mindedness, maybe it was because Facebook PPC is fast, easy, and works.

The Internet Business Academy ads ran for a few weeks.

 

Expertly, i tested several and came up with ads that got as much as 1% click-thru-rate. (Yes, that’s 1% not 0.01%.)

Click costs were ridiculously cheap too – but click-to-lead conversion gave trouble.

All sorts of headlines and offers were tested on the landing page before i found something that converted to my satisfaction.

But all the while, i remember being frustrated. Why were there no CLUES as to what the customer was looking for when they clicked the ad?

 

“WHY ARE YOU CLICKING THIS AD!!?”

I would yell at my computer.

Why would someone click an ad that says, “i will show you xyz” and then leave when they see the landing page saying, “here is xyz”?

Is this not why they clicked?

Did they not want xyz?

I reminisced about Google. Good ole Google – where a customer SEARCHES with whatever is foremost on their mind. Where a customer responds to an ad because they see an answer to their most pressing question in that instant.

Ahhh….Good ole Google!

 

Facebook’s targeting does not allow the power of targeting what is foremost on the customer’s mind.

On Facebook, you target potential prospects by topics of general interest.

If they happen to click your ad, great. But the reasons are across the spectrum:

it could be just out of curiosity – or because they want a closer look – at the picture! – or because they want to see who wrote this retarded ad.

You really don’t know why they click.

 

On Google, if you get a click on your ad, it’s because it promises an answer to a question on the prospect’s mind, right at that instant.

And if you don’t screw up the landing page, you should get the prospect to follow through to get the answer by taking whatever action you want.

 

I was lazy. For a while, i let the idea simmer in my head.

Until last night, i just did it.

 

I Setup a Google Campaign and Went to Sleep — In the Morning, My Inbox was Stuffed Full of Lead Notifications.

By the end of the day, i killed my Facebook ads.

It seemed a better idea to divert the bulk of the advertising budget to Google.

And this, my friends, is why i have ALWAYS preached Google, Google, Google.

Because Google is unlike any other. It allows you to answer questions in the heat of the moment while the prospect is still asking them. Facebook is wonderful for certain general interest offers. But when you have a specific problem-solution offer, Google is king.

 

To learn more about advertising styles and how to choose the right type of advertising for your offer, enrol at the Internet Business Academy:

   http://jimyaghi.com/ylacademy

~jim

 

By Answering Questions – You Can Have Compelling Landing Pages!

How can you make landing pages that people respond to? Pose your headlines like the answer to a question they’ve asked and win their interest. Here’s how it works…

(photo by Joella Marano)

Type casting is very dangerous for an actor.

But for business, a typecast can be extremely profitable.

Take for instance Rupert Grint of Harry Potter fame who turned 23 today.

I must have been about his age now when Rupert first became recognised as Ronald Weasley in the Harry Potter franchise.  To me, he’s always going to be the scared little red headed boy he played.

But can you picture him in a WAR ACTION FILM?

Someone clearly saw his potential, he’ll be acting in one soon. Hopefully he’ll break out of the type-cast he’s been so comfortably in for most of his career.

 

A Landing Page is Not a Landing Page?

Several years back when I got into the web business circle, I had a friend was trying to be everything to everyone. His business specialised in AdWords, SEO, social media, network marketing, info marketing and more.

It made for a very confusing landing page experience.

Let me back up for a second here…

I know when I talk about landing pages you probably think of the Eben Pagan style headline with optin box that subscribes people to some sort of promotional email newsletter.

But a landing page doesn’t necessarily look like that.

A landing page is simply the first page a visitor sees when they “land on” your website from a search or 3rd party website.

It could be your homepage, your facebook page, or even your YouTube video. It’s the first contact someone has with your business.

 

Ronald Weasley is Rupert’s Landing Page

In a way, Ronald Weasley was Rupert’s landing page for all his future roles.

That first impression should always tell whatever is most important about you.

Rupert showed he could play Ronald Weasley brilliantly – when a director needs someone to play a a similar timid character, they come to Rupert.

But my friend with the multiple identities was like an actor playing 5 different characters in the same movie.

How could anyone bond with such a business?

Impossible!

His landing pages had long headlines promising information about a number of different things…without being specifically about one thing.

 

Landing Pages Answer Questions

Today’s web savvy customer asks specific questions in search engines…then they click the closest promise of an answer.

So here’s what you should do to write compelling headlines for any content you put out to be found:

Questions usually begin with the words who, why, when, what, where,
how, or is.

Here are some common first words you can use to answer these
questions…

  • Who: a person’s name
  • Why: “because…”
  • When: “at…” ( specific time )
  • What: an imperative verb  eg, “download”, “watch”, “start”. A noun eg, “traffic”, “a webpage”, “facebook”.
  • Where: a location description
  • How: “by…” followed by a state of being -ing verb eg, “doing”, “having”, “taking”
  • Is: “yes” or “no”

Want an example?

Suppose someone searches for:

“Where can i get more traffic”

Suppose they click your website and the first words they see are:

“From Facebook, you can get all the traffic you need using this strange method.”

Pretty simple right?

Try it!

 

Remember only give ONE answer per page. Every page is a landing page for the rest of your website.

Learn more about creating pages that compel customers to respond – Be sure to attend the Internet Business Academy here

http://jimyaghi.com/ylacademy

 

~jim

 

4 Rules for Excellent Landing Page Experience

Electronics retailer Best Buy is in a losing war with Amazon for sales of electronic goods. What’s Amazon’s secret for being so good at selling online? Four landing page rules applied flawlessly – learn them here.

Best Buy is in trouble.

You would have thought with the disappearance of their main competitor, Circuit City, two years ago this giant electronics retailer would have cleaned up.

Sadly, not so.

Meanwhile, flat screen tvs are “flying off the shelves” at Amazon’s virtual store. Profits are up. They’re creeping dangerously into Best Buy’s primary area of focus.

How is Amazon outselling the largest electronics retailer in north America?

The landing page experience.

Compare searching on Google, for “flat screen tv”.

Both Amazon and Best Buy turn up. In fact, Best Buy shows before Amazon’s result for me.

At Best Buy the first part of the page “above the fold” is dedicated to telling you about their latest deals.

Amazon shows a picture of a tv and an item description without so much as one scroll.

Landing Page Lesson #1 – always give people what they want right at the top.

 

Best Buy shows a catalogue view with specs.

Amazon shows one item first. Other options appear below.

Landing Page Lesson #2 – give only one option for visitors to consider.

 

Treat your landing page as a yes/no question – If the answer is yes,

the customer buys, if the answer is no, they scroll.

A catalogue view is like a long multi-choice – too many options will most likely receive no response (back button).

 

Best Buy expects you to know the tv you want from it’s specs and photo.

Amazon expects you to either be ready to buy or want to educate yourself on what is available and what suits you best. Reviews, buying guides, price comparissons and other related info is provided.

Landing Page Lesson #3 – assume the customer searches online for information BEFORE buying.

 

Remember, online, you are an educational resource before you are a “shop”.

Best Buy plasters their catalogue page with deals and specials at the
top.

Amazon let’s you know about discounts and other options next to the purchase buttons. They are “browse-friendly” because they give smart recommendations (even in other categories) based on what you’re looking at.

Landing Page Lesson #4 – know what the customer is thinking ( can I get this cheaper or better? ) at the precise moment they think it….and respond by putting the answer where they are likely to hover or hesitate.

 

Follow these guidelines for creating winning landing pages for search – and you may outsell your scariest competitors.

Let’s see if Best Buy gets wise – hopefully before it’s too late!

 

Hey guys, don’t forget the YaghiLabs IBA is a thorough training on all things related to getting higher conversions, more optins, and sales from all your traffic. We dive so deep into the psyche of buyers and show you how to read their minds – to the tiniest “wave” of their mouse, to the scrolls, to the clicks…and how to respond to their smallest hesitations.

Powerful stuff!

It’s only $19.95 and you can get it from this link here (there’s a free module you can access right away for free):

http://jimyaghi.com/ylacademy

 

~ jim

 

Dollar Dreams

Dreaming the answers to difficult problems has been described by writers and even inventors. Thomas Edison was said to sleep with a pad by his side so that when he had revelations in his sleep he could write them before he forgot. “Never go to sleep without a request to your subconscious.” – Thomas Edison

Email Players
Emails that sell. Copy, adapt, and use freely every month.
www.EmailPlayers.com

i dreamed this PPC ad in my sleep.

Actually, I dreamed up several PPC ads last night – for three different clients. Before wiping the sleep from my eyes, these ads were typed, submitted, live, and being tested.

My guess is they’re going to make my clients very happy.

It’s really strange, but any puzzle i’m working on, usually its answer comes to me in my sleep.

In university, i learned to trust my dreams.

I would be stuck on a problem for an ENTIRE week – some annoying proof in Complex Number theory (imaginary numbers and other jargonny garb). Everything I tried would be a dead end.

Suddenly, the entire solution would come to me in my sleep. SNAP! Wake up. Race downstairs. 2.30 in the morning. Try the solution.

It ALWAYS worked. Got an A on that course, even though it was the most difficult course i took. (even wrote a really bad amazon review for the textbook that’s still around today).

You know what’s funny?

Anyone can do this. It can be replicated at will.

I’m recording the last module of the IBA training today and the details of this technique will be revealed there.

Very simple strategy.

You can use it for any pressing problem you have.

Your brain will work it out for you while you’re sleeping and give you the answer in the morning.

No airy fairy stuff, just pure science.

It works EVERY time.

Get the IBA here and learn to turn your dreams into $$$

http://jimyaghi.com/ylacademy

Jim

Questions, Answers, and Traffic

Copywriter for best-selling products PPC Domination and Magnetic Sponsoring reports he gets more traffic from using one feature at JimYaghi.com than he does at the #1 most-trafficked home-business community on the web. Learn more about this new feature and how you can use it to get traffic and sales too!

type your question into the ASK box at the top of the pageYou might have noticed amongst the new features added to the YaghiLabs website is a new Question-Answer interface.

We get a lot of business-and marketing- related questions come in to YaghiLabs support. Some come by email and others on Facebook. Rather than continue to answer questions privately, we decided to compile a knowledgebase of all the questions people ask and share them with everyone.

This way, everyone in the community gets to give their opinions.

How To Get Your Questions Answered?

To try out the new feature, check above the navigation for a QUESTION BOX and a blue “Ask” button.

Type your question, hit ASK and either look for an existing response–or create a brand new question for the community to respond to.

TRY IT OUT!

 

How Did Mike Dillard’s Highest Paid Copywriter Get More Traffic From Us?

One of our early testers of this feature, happens to be Mike Dillard’s highest-paid copywriter – he reported this to me yesterday …

I get more traffic from my posts at JimYaghi.com than I do at the #1 MOST Trafficked home-business community website.  

How?

There’s no competition right now :)

All he did was add a small back-link to his website at the end of his answers. As a result, he claimed a chunk of the traffic we’re driving to our launch right now.

Best part is, even after the launch,  your question and answers will remain at our website and we’ll keep sharing our traffic.

One last thing…

Did you get a chance to listen to the free JUMP START module from the IBA program?

The full course is excellent. Right now, the people who enrolled are automating and simplifying their business with what we’re showing them.

For the moment, there’s a 20% discount and an option to catch up with them… free… if you want. (more inside).

 

here’s the link to start automatin’

http://jimyaghi.com/ylacademy

 

Jim

 

Questions, Answers, and Traffic

Copywriter for best-selling products PPC Domination and Magnetic Sponsoring reports he gets more traffic from using one feature at JimYaghi.com than he does at the #1 most-trafficked home-business community on the web. Learn more about this new feature and how you can use it to get traffic and sales too!

type your question into the ASK box at the top of the pageYou might have noticed amongst the new features added to the YaghiLabs website is a new Question-Answer interface.

We get a lot of business-and marketing- related questions come in to YaghiLabs support. Some come by email and others on Facebook. Rather than continue to answer questions privately, we decided to compile a knowledgebase of all the questions people ask and share them with everyone.

This way, everyone in the community gets to give their opinions.

How To Get Your Questions Answered?

To try out the new feature, check above the navigation for a QUESTION BOX and a blue “Ask” button.

Type your question, hit ASK and either look for an existing response–or create a brand new question for the community to respond to.

TRY IT OUT!

 

How Did Mike Dillard’s Highest Paid Copywriter Get More Traffic From Us?

One of our early testers of this feature, happens to be Mike Dillard’s highest-paid copywriter – he reported this to me yesterday …

I get more traffic from my posts at JimYaghi.com than I do at the #1 MOST Trafficked home-business community website.  

How?

There’s no competition right now :)

All he did was add a small back-link to his website at the end of his answers. As a result, he claimed a chunk of the traffic we’re driving to our launch right now.

Best part is, even after the launch,  your question and answers will remain at our website and we’ll keep sharing our traffic.

One last thing…

Did you get a chance to listen to the free JUMP START module from the IBA program?

The full course is excellent. Right now, the people who enrolled are automating and simplifying their business with what we’re showing them.

For the moment, there’s a 20% discount and an option to catch up with them… free… if you want. (more inside).

 

here’s the link to start automatin’

http://jimyaghi.com/ylacademy

 

Jim

 

Questions, Answers, and Traffic

Copywriter for best-selling products PPC Domination and Magnetic Sponsoring reports he gets more traffic from using one feature at JimYaghi.com than he does at the #1 most-trafficked home-business community on the web. Learn more about this new feature and how you can use it to get traffic and sales too!

type your question into the ASK box at the top of the pageYou might have noticed amongst the new features added to the YaghiLabs website is a new Question-Answer interface.

We get a lot of business-and marketing- related questions come in to YaghiLabs support. Some come by email and others on Facebook. Rather than continue to answer questions privately, we decided to compile a knowledgebase of all the questions people ask and share them with everyone.

This way, everyone in the community gets to give their opinions.

How To Get Your Questions Answered?

To try out the new feature, check above the navigation for a QUESTION BOX and a blue “Ask” button.

Type your question, hit ASK and either look for an existing response–or create a brand new question for the community to respond to.

TRY IT OUT!

 

How Did Mike Dillard’s Highest Paid Copywriter Get More Traffic From Us?

One of our early testers of this feature, happens to be Mike Dillard’s highest-paid copywriter – he reported this to me yesterday …

I get more traffic from my posts at JimYaghi.com than I do at the #1 MOST Trafficked home-business community website.  

How?

There’s no competition right now :)

All he did was add a small back-link to his website at the end of his answers. As a result, he claimed a chunk of the traffic we’re driving to our launch right now.

Best part is, even after the launch,  your question and answers will remain at our website and we’ll keep sharing our traffic.

One last thing…

Did you get a chance to listen to the free JUMP START module from the IBA program?

The full course is excellent. Right now, the people who enrolled are automating and simplifying their business with what we’re showing them.

For the moment, there’s a 20% discount and an option to catch up with them… free… if you want. (more inside).

 

here’s the link to start automatin’

http://jimyaghi.com/ylacademy

 

Jim

 

Do people jump from MLM to Internet Marketing?

Last week, Andrea asked an uncomfortable and provactive question in the betternetworker forum.

And I must admit, for a long time, I dodged this particular question whenever anyone else asked. Mainly because I didn’t know the answer. And now I know. So, here’s her question below and my response:

Hey there!

Last week, Andrea asked an uncomfortable and provactive question in the betternetworker forum.

And I must admit, for a long time, I dodged this particular question whenever anyone else asked. Mainly because I didn’t know the answer. And now I know. So, here’s her question below and my response:

Do people jump from MLM to IM?

Postby AndreaVahl on 21 Dec 2008 14:41

Does it seem like people who start bringing their MLM business to the internet get pulled into Internet Marketing and affiliate marketing? Is IM easier than MLM? Are people having more success selling an e-book than selling their MLM opportunity? Just some questions I’ve been kicking around and curious what others thought….
To Your Success,    

Andrea Vahl
http://www.bestliquidvitamin.biz
http://www.mlmwebresources.com

User avatar
AndreaVahl

 

 

Could it be true?

Do network marketers who get online looking for better ways to market their business end up getting sucked into Internet Marketing?

Of course, the answer is YES. But not just because it’s somehow inherintly “easier”.

Below is a copy of my response to Andrea, directly from the forum:

 

Andrea,    

The simple answer is “Yes”….

Oh, yah i had more. But I hesitate to say because it’s controversial. We’re all grown ups here, no one’s gonna get cry because of this, right? 

The True Story of How Stuff Happened

MLM is how we’ve come to label those marketing opportunities stuck in the stone age. They don’t have systems suitable for online and they don’t train people to use online lead generation methods.

The reason is that no one has bothered to tell those company founders about this strange new invention called”The Internet”. 

I discovered it a few years ago, and it’s really good. 

Apparently, as it turns out, it lets you educate customers and sell your products lightning fast, for a fraction of the cost of doing it using television ads and celebrity endorsements–it lets you cut out the middle man and sell direct to the customer. (Oooohh exciting!)

And you can get an army of entrepreneurs and “wannabe” entrepreneurs to go market your stuff for you with money from their own pocket and time out of their own day. Then you pay them on the sales they make.

Anyway, what happened is that members of these archaic MLM companies are people who never heard of affiliate programs (nor the internet). They went around telling their friends and family who also never heard of affiliate programs about their stone age opportunity. Some of their friends and family jumped on board because they wanted to make more money in their lives. 

Poor unsuspecting people. They didn’t know any better. Money didn’t rain from the sky for them. Lucky for them, another friend came and told them about the latest innovation in technology called “The Internet”where they can go and learn opportunity-selling skills.

OMGGGG, suddenly they were exposed to modern marketing companies that sell products, design training, build tools, and create systems suited for reaching, educating, and selling to an infinite supply of customers with the world as their audience. This “The Internet” thing is rather useful! Holy Smoke!

And the entrepreneur-in-the-making suddenly realised–that instead of having to build systems and tools and training from scratch for their backward company, he/she can start a business positioned for the 21 century. Not the stone age. (As we all know, that passed long ago).

So, that, Andrea is the true story of why people leave “MLM” and become “IM” instead. Thank you for your deep and probing question–i thought no one would ever ask it.

Jim Yaghi

Think 1,000 MLM Leads / Day using PPC ads is impossible?
Guess again! Jim’s on a mission to generate 30,000 leads a month for Magnetic Sponsoring .    

Watch the chronicles Jim’s Coffee Adventures on Video and see how “PPC Domination” is done!

User avatar

Affiliate Marketing and Internet Marketing are the new age of Direct Selling (Multi level marketing, Network Marketing, Home Business).

“What about the residual income? You can’t get that in affiliate marketing!”

Umm….actually, you can. And you don’t have to train or recruit any reps to do it either.

Before I show you some examples, let’s agree on a definition of “residual income”: Money earned and collected many times from a past effort.

In traditional Network Marketing (offline), recruiting new people and putting customers on autoship is the only way to create “residual income”.

Internet Marketing allows you to skip the recruiting aspect of Home Business so you can focus on what actually matters–the selling of the company’s product:

Here are some ways that I personally earn a residual income through Internet marketing:

 

1.  Sales Letters (or Pre-sales letters)

When I create a sales presentation in writing or video and place it on the web, I never give the same presentation again.

  • The letter may be read/viewed hundreds, thousands, or millions of times with no additional effort.
  • The letter may sell hundreds, thousands, or millions of times forever with no additional effort.

 

2.  Forum Posts

I generate hundreds of leads every day from forum posts I made in September, 2007.

 

3. Blog Posting / Twitter / Facebook

I recruit tens of reps from posts I wrote over two years ago. They never get wiped away, and the search engines index them so new people discover them all the time!

 

4. Email/Autoresponder lists

The email messages you load into your autoresponder continue to be sent out automatically every day, to every subscriber that signs up.

I put over 5,000 NEW people every month through the same messages I wrote two years ago.

 

5. Product Launches and Affiliate Products

If you maintain your list of email subscribers carefully, you can make money from the SAME people many times over.

Last month, we launched a new training product to our email list. With one short email in about 4 hours, we  grossed over $160,000 in sales without spending a single bit of extra effort (or money) to bring new leads.

 

6. PPC Advertising

Pay Per Click ads are one of the easiest ways i know to generate traffic on autopilot. It takes a bit of skill initially to set them up, but once you push the button they keep working.

Me and my business partner (between us) bring in 10,000 leads per month using PPC–and we pushed that button nearly a year ago.

 

Now you tell me, if the internet were to give you THAT much leverage, what do you need to sign up new distributors for?

I don’t tell you this to suggest you turn all your applicants away. Only weaklings.

Once in a while, you’ll see someone who has the potential and dedication to learn what you know. And in those instances, allow yourself to invest in training them so they add power to your team. 

The rest are leaches. They steal time and add little value.

In the new age of Network Marketing, the internet replaces them.

Jim Yaghi