I know that you may think there’s no way to sell without a “sales letter”. I used to think the same thing until I discovered a way to make sales with JUST an order form.
See if you listen to the Gooroo’s, you probably have a snotty azz attitude toward “customer support”.
Gooroos are too uppity to talk to subscribers. It’s not even funny.
At first, much as I resisted the urge to become snotty, I used to get my time SUCKED with all the “help me” mail that came in. I mean, it came in all forms–people seemed to be stalking me on Facebook and Twitter and anywhere they could try and get my “free help”.
Eventually, I hired an assistant to filter emails for me.
BIG BIG GUGGLING MISTAKE!
But it was a good thing I did. It finally led me understand how useful it is to actually have a semblance of customer support.
Luckily my assistant was a REALLY smart girl…and she actually converted most of those people asking questions into customers. Then I took that idea and expanded it to convert HUNDREDS.
Here’s what she made me realise…
When you’re selling, you’re constantly trying to GUESS what your customer is thinking and trying to convince them of your point of view.
But there is no need to guess…
The answer is staring you in the face!
Whenever someone asks a question, it’s NOT just one person asking it.
There’s at least 100 people on your list asking THE SAME question…AND resisting buying because the question goes UNANSWERED.
Worst thing is they’re quietly not buying WITHOUT telling you.
So when someone writes a question, they’re doing you a BIG favour.
Don’t ignore them like the Gooroos tell you to do…
Turn the answer into a blog post, Facebook Note, or email…for EVERYONE.
And watch the sales flow…
I know what you’re thinking–you don’t get a whole lot of useful questions from your subscribers because you don’t have a big list.
My staff and I have a secret strategy to find your customers resisting buying from your competitors…
And in a Done-For-You Traffic Consultation, we actually not only find the questions…we answer them FOR YOU in 10 emails.
Well, we call them emails…but you can use them as blog posts, or Facebook notes, or even Ezine articles. Totally original, and you have every right to use them.
Here’s where to get us writing your sales sucking emails:
To write a blog post that doesn’t end with a sales pitch for Done-For-You Traffic.
But something else has been on my mind. We just finished editing a 60+ minute “mini DFYT” consultation with one of our own teammates at YaghiLabs.
We don’t advertise this much. But discretely, we record a once-monthly (very underrated) audio periodical called “Continued Help”.
Here’s what kinda sucks about it though…
Although we have a large number of old subscribers who pay $15 every month, we see precious little activity in the members area. Meaning, MOST of the people paying to get the very current training don’t even listen to it. That’s the trouble with virtual products.
Not that we’re complaining.
Free money is cool. 😉
But more funny is this:
The knowledge that so few of our paying subscribers actually listen to the recording, has given us all kinds of BALLS. We have freedom to talk on these recordings in great depth about some seriously TOP SECRET shyt! And we laugh that few will ever hear.
I mean, last month, we did this amazing “birth of a high converting PPC landing page” with THREE of our experts. I critiqued the crap out of their original attempts, and then went over them one step at a time and made a new masterpiece of conversion.
That same recording was so valuable that Magnetic Sponsoring and BetterNetworker both asked to “borrow” it as part of the content for THEIR (more expensive) paid periodicals.
This month’s recording, which is today being uploaded, is even more powerful!
And I cackle, because you’ll probably never hear it. Whether or not you pay for it.
We’re so bold on these recordings, that we share trade secrets. We actually reveal techniques that some are paying us THOUSANDS to have us do for them!
Anyway, just wanted to tease you.
You can’t get access to Continued Help.
It’s only sold as a “One-Time-Offer” after buying another low-priced (very valuable) product of ours called the Internet Business Academy.
You’re probably not going to get that either. But here’s the link JUST IN CASE you like listening to good training you pay for:
The main objective of blogging is to get readers, lots of readers…and earn money, lots of money. Sharing the content from a great blog on social networks such as Facebook, Twitter, Digg, StumbleUpon, will also attract many additional viewers. If you’re confident your stuff is good, you may even gain followers by doing some paid marketing. However, most blogs are about as much use as tits on a bull!
I got this email yesterday from a pissed off blogger:
I don’t want to sound like a whiner here but I have been blogging now for about 10 months, and to be frank, I’m no further ahead than when I started. I bought *********** and followed it to the word. Purchased my domain and spent ages getting my site sexy and SEO’d. Commenting on other peoples blogs, trackbacks and forum postings are part of my daily routine. In fact, I do EVERYTHING they teach and then some yet I have made only a handful of sales and have not reached over 50 leads yet.
What the hell am I doing wrong???
Whoa dude. Well, firstly, come and talk to me before you get so stressed out. 🙂 Secondly, give yourself a pat on the back. 50 leads, some sales and the determination to figure it all out put you 95% further on than, well, 95% of the others!
So, in my humble but usually pretty damn accurate opinion, let’s look at…
How To Get More Blog Readers
It bugs me why every gooroo teaches the importance of having your own domain and shiny site. I can show you as many examples of extremely succesful bloggers who blog on a ready to go platform such as Blogger or WordPress. Oh, and these platforms have a premade audience ready to read. 😉
It’s all very well having an awesome looking website but if nobody sees it then all those hours of programming have been wasted.
Your Blog Is Your Online House
The content you provide is waaaay more important than the actual blog. I mean, some of the best parties I have been to were not in the best houses. 😉
Content That Gets Cash
This is the hard bit right? I believe it’s due to a lack of creativity and passion. Especially in the biz op market. Thousands of little clones blog about ‘how to make money online’ – fact is, they don’t know how to make money online. It’s all rehashed nonsense.
I like to do one thing before I start writing content…
Get Myself Into A High Emotional State
You know the kind. Where you want to run down the street and push old ladies over! When you wanna open the door and beat the crap outta the postman as he delivers your mail!
I didn’t say I actually followed through. 🙂
When you write about a subject while emotions are running high, people will read it.
What Should I Write About?
Absolutely anything! You’re only limited by your imagination. My buddy made sales from an email he wrote about toilet roll!
When you come up with ideas, figure out how you can turn them into a story and link it to your business. I suggest you spend most of your time doing such things rather than all sorts of crap like commenting on other peoples blogs, etc.
Words To Ponder
When I write, I want my finished article to do one of the following for my reader…
Dude, seriously, if you make your readers laugh they will love you! Get passionate and write about interesting stuff. Forget the usual shitty posts about ‘how to make money online’.
Inside the Yaghi Labs Internet Business Academy we have a whole module on how to make a ton of money blogging. From how to come up with great ideas to why you possibly shouldn’t even be blogging at all (yes, it can actually be detrimental to your business). 🙁
There are 3 ways to become an affiliate with Google:
Google AdSense is a program run by Google Inc. which enables publishers in the Google Network of content sites to automatically serve text, image, video, and rich media ads that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.
Google AdWords is a service that lets you create and run ads for your business.
You set your own budget to run your ads on Google. You pay when people click your ads. AdWords ads are displayed along with Google search results using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results.
You can also choose to display your ads on Display Network sites in the Google Network. And, you can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.
Google Affiliate Network
Google Affiliate Network is a Cost-Per-Action advertising solution that enables you to discover new advertiser referral programs and earn more revenue.
Google Affiliate Network helps advertisers increase online conversions on a performance basis and enables publishers to monetize traffic with affiliate ads. Publishers can find retail brands and get access to offers and promotions. Publishers can track what’s working and optimize their programs and advertiser relationships. Google bills the advertisers for conversions, and publishers are paid through our reliable payment options.
7 steps to become an affiliate with Google
In order to promote any opportunities within the Google Affiliate Network on your website, you must complete three initial steps.
Before signing up, you should already have a Google AdSense account PUB ID and AdSense e-mail ID.
Click the sign up link, and then click the “Yes, I have an AdSense Account” button.
Then provide your AdSense e-mail and AdSense Publisher ID to complete your Google Affiliate Network profile. This will initiate the link between your AdSense and Google Affiliate Network accounts, and to confirm the AdSense account where Google Affiliate Network will post your earnings. Click the “Submit & continue” button.
Next, submit information about your website or blog, contact information, promotional methods, and agree to the policies and Program Terms and Conditions.
Google Affiliate Network team will then reply via email after 2-3 days on whether your application has been approved or denied. Most applications do get approved.
You’ll then have access to all the Google Affiliate tools in your account. Sign in, click on then advertisers tab and select all available products. This is where you can search through and decide which product or company you want to be affiliated with and promote on your own website. Once you find a product or company, you can send them an application request. You’ll then be notified via email if the advertiser you selected has approved your application. If you are approved, the Google affiliate panel will create links for you to use on your website or blog.
How you are paid and how much you will earn
Publishers are paid via Google AdSense’s global payments system. Advertisers manage product feeds via their Google Merchant Center account, and they can access Google Ad Planner within their Google Affiliate Network account to evaluate whether a potential publisher affiliate is a good fit.
There is no way to estimate how much an affiliate will make within the Google Affiliate Network. Affiliates are paid by commission off the products they choose to sell, and commission rates are varied among the different advertisers.
In order to make a decent profit, you will have to be able to drive smart traffic to your blog or website. A Google affiliate or publisher earns more commissions by getting more transactions from his/her blog or website, such as a purchase or sign up. You must strictly follow the Google Affiliate Network quality standards and advertiser-specific terms.
Google Affiliate Network announced in September 2011 that Google will be paying publishers (affiliates) up to 30 days more quickly. This will allow advertisers to gain new distribution opportunities by attracting more publishers that require fast payments. By October, payments will be on the same schedule for Google Affiliate Network and AdSense.
How to make an extra $500 a month as a Google affiliate
Earning cash online with the Google Affiliate program is all dependent on what products you choose to promote, the quality and relevance of your website, amount of traffic, etc. like in any other affiliate program.
But the smartest way to successfully make $500 a month in extra income is to develop a niche informational content website. Now of course $500 is not the minimum or maximum you can make with the Google Affiliate program.
The amount of money you make will be determined by your skill set and effort in your affiliate marketing strategies. However, a majority won’t do the work. This affiliate program was designed for a laser targeted audience with a specific interest. If your website has the capability of targeting an audience with a specific interest and also provides a product or service that they want or perhaps need, then the amount of income you can make through the Google Affiliate program is unlimited.
2 faster ways to profit
There are TWO other revenue models online which are FASTER to profit from – learn about them in Planning Your Profit Machine, Chapter 2 of the YaghiLabs Internet Business Academy.
“Jim, why aren’t I making Clickbank product sales on my blog?”
Reminds me of an ancient problem pondered long-ly and hard-ly by philosophers:
“Which came first, the chicken or the egg?”
A chicken comes from inside an egg, but there can’t be an egg unless it comes from inside a chicken, and without a chicken, there can be no egg, and so on…
It’s circular. One requires the other. There’s no point trying to philosophize which happened first.
Similarly, Mr. Subscriber, affiliate selling requires the MUCHEST of traffic, but you won’t spend money on traffic because you’re not making sales, and you’re not making sales because you don’t have enough traffic…
“WHY?” is a pointless question!
Traffic and sales both need each other.
Affiliate blogs needs lots and lots and LOTS of traffic. And if you think you got enough, think again, you need MORE traffic.
100 hits a day won’t cut it. Even 1,000 blog hits a day won’t make much sales.
In the IBA, we show you how to get 10’s of thousands of unique visitors daily to your blog WITHOUT paying.
And we show you how to squeeeeeeeeeeeeeeze sales from every last one of them WITHOUT losing.
…so you can go get more traffic, to make more sales, to pay for more traffic, to make more sales, to pay for more traffic, to make more …
What is crazy is I am not very technical, don’t do any article spinning or submitting and less than 2 years ago the Alexa ranking for my MLM Blog was “No Data”.
So, how did I go from “No Data” to being ranked under 16,000 worldwide on Alexa?
It is actually very simple and it is something that anyone else can duplicate.
First of all, I did the things that most network marketers are scared of or are trying to use the Internet to escape from which is prospecting. I prospected on Facebook, twitter and youtube and enrolled a lot of reps into my company.
These experiences gave me a good idea on what was in the minds of network marketers and it was first from those experiences that I began to write and do videos on my blog.
Here are the 3 steps that you can follow to get more traffic to your blog.
Get in the head of your perfect prospect. What do they struggle with, what problems do they face, what books would they buy, etc.
Speak to them rather than do what most network marketers do which is hope any unnamed or unclassified person hopefully finds their content intriguing.
Do not be afraid to write or say things that ONLY your perfect prospect would agree with.
My MLM Blog is very pro network marketing. I say things on there that people who do not like MLM would run away from. I don’t care to resonate with everyone but I certainly want to resonate with my target prospect.
Have a process. Create a process of when you create content and what you do with it once you have it. When it comes to creating content it is much less about being creative and more about seeing it as a process that is there to help your business.
Most new network marketers struggle with two things,
how to come up with content
and, Their own credibility.
Both of these can be easily overcome regardless of your experiences with your network marketing business.
Be consistent. Few people follows steps 1 and 2 but even fewer follow step 3. Steps 1 and 2 don’t matter very much unless you are also being consistent.
The search engines love consistency as does your target prospect. Creating a blog post every few weeks will never get you much traffic.
Create content often, I suggest once a day or 5 times per week. This will do wonders for your leads, traffic and reputation online.
Hope this quick article helps you in your blogging needs, if I can answer any other questions about blogging or network marketing, feel free to reach out to me. =)
Ray Higdon is an avid blogger and the top earner in his Network Marketing company. By combining both online and offline marketing efforts, he has built an enormous team and a multiple 5-figure residual income -Join his mailing list to Learn 10 weird ways Ray uses to generate 50 leads DAILY.
In a 2 minute video, Jim Carrey declares his undying love for beautiful actress Emma Stone.
Just 24-hours later, the video attracted 2,316 unsolicited comments at his website and crashed his blog at jimcarreyTRULIFE.com
Can YOU Create Viral Traffic Like Jim Carrey did with his Emma Stone love letter?
This is an example of a brilliant landing page experience. It has simple Surprising Contrast– a 49 year old professing his love for a 23 year old. Two opposite extremes, and the video goes into humourous detail showing the incompatibility between these two age groups.
And it was released using a containment strategy on Vimeo. You may notice that when you try to visit the Vimeo page for the video, it is listed as PRIVATE.
You’ll also notice, the video was initially only released on Vimeo and shared with Mr. Carrey’s blog following.
Most marketers would have placed their video on MULTIPLE websites.
But this would have spread the message thin.
Instead, Jim Carrey kept it contained at his website so that all future searches would lead to his blog and nowhere else.
This created Take-Off Momentum, similar to the effect of a covered boiling kettle of water.
Jim Carrey’s containment group, his large blog following are used to sharing and discussing his contributions. They then spread the word to the outside world and it became news.
Viral Marketing at its best.
The video, just four days later has been syndicated to multiple video sharing websites. And today it has nearly 2 million hits on YouTube alone. That’s aside from the other video sharing websites, blog posts, and news coverage it received.
At the YaghiLabs Internet Business Academy we have an entire module on Viral traffic. Our students are creating viral traffic with all their content using a step-by-step process we’re showing them.
Get in with them now for a 20% discount ($58 – special price only for the occasion of Eid until the 1st of September). Here’s the link to gain access…
One of the tasks in my former job as a public relations supervisor was to develop the company’s social media efforts. That meant we first had to educate our key groups such as legal, senior management, etc. on what social media was. Most of them looked at my colleague and me with no small degree of apprehension.
What finally convinced our executives to jump into the social media foray was after a volunteer firefighter tweeted about a coal fire at one of the company’s power plants. The tweet gave an impression there was a raging fire in one of the coal piles. The reality was that there was some smoke, no flames and it wasn’t much of a story. But, the media picked up on that one tweet and pretty soon we were fending off calls on this so-called fire which was so minor that none of us in public affairs had known about before the calls started to roll in!
That illustrates an all too familiar problem in the world of public relations and marketing. What you don’t know CAN hurt you. If you are a small business, you should at least explore a social media plan for small business.
Forrester Research recently produced a popular video you can view on YouTube http://www.youtube.com/watch?v=DjRV0hMJtxc It’s chocked full of interesting stats such as Gen X folks now outnumber Baby Boomers and 96 percent of them have joined a social network. While it took radio 38 years to reach 50 million listeners, it only took the Internet four years to reach that many while Facebook reached 100 million users in less than nine months!
Pepsi recently opted out of the annual orgy of Super Bowl ads in favor of social media marketing and it’s easy to see why. Facebook, the behemoth of social media, is somewhere north of 500 million users.
Were FB a country, it would now be about the third largest. Facebook’s figures say half of its users utilize the site everyday, spending an average of 35 minutes online. Imagine. Five-hundred MILLION people. A marketers dream. An average network TV show in the U.S. is lucky to draw 7-9 million viewers. The top show, American Idol draws about 25-28 million on a good night and that’s pretty much unheard of these days for network TV.
Social media also comes with a few downsides that are often the largest pitfalls for corporations. However, social media for small business can help you develop your brand and a relationship easier with your customers.
One, you have to engage your audience and interact with them. I’ve lost count of the number of times I’ve seen posters using Hootsuite to automatically post comments and or sayings without responding to a single comment on their Facebook page. I call this trying to lead the conversation without actually engaging in it!
Second, you need to acknowledge your customer’s concerns and then ACT ON THEM quickly. Remove a bad comment just because you don’t like it not only risks your credibility but people see you as someone who obviously does not want to respond to a legitimate complaint.
Third, provide good content. Whatever your business is, or you do, provide readers with something they didn’t know. Provide them with an “ah ha” moment so they come back to your blog or page. All too often, corporations do a blog, post it and that’s it. It’s often information that has been so edited it reads like an instruction manual. Make it fun. Make it personal. Tell people something about your business and yourself. I’ll give you an example. Did you know the most watched part of Live with Regis and Kelly is the first segment where they talk about their lives, etc? People want to know about the person behind the blog, website or page.
Small businesses engaging in social media may also want to consider contents or internet only coupons as a way to further engage customers.
Bottom line – if you want to communicate with the public or market in any meaningful way, you must be thinking of the internet and social media. If it’s not part of your “mix” you’re depriving yourself of a major tool to connect with current customers and start a conversation with new ones.
Note: Grigg is a social media consultant and online marketer. His blog can be found at http://onlinewithscott.com
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The following is a true story of the sad ways I earn dates with dudes.
Not long ago I embarked on a mini campaign to help me find love. The problem that stood in the way of me going out to see this guy I had a crush on was that I was completely out of money.
I really wanted to see this guy do his stand upÂ routine.
So I turned to what I know best.
I have a small following on my blog and Twitter. I posted to them that I would create a handmade gift for a donation of any size toward my quest for love. The idea was to collect at LEAST 20 dollars for the ticket to the show and one drink so as not to look pathetic and thirsty sitting there by myself.
A quick aside…
I’ll just go ahead and admit that freelance work is tough sometimes.
Some weeks you have tons of money and other weeks you’re scraping by finding nothing but shame under the couch cushions. Oddly enough, those are the times when you can’t pay your cell phone bill but you can afford a six pack of beer.
Suddenly, I start receiving Paypal notifications right and left.
$5, $10, $15, booya!
As these donations came in, I realized two things:
Wow, I was gonna have to make a lot of handmade gifts!
Wow, havingÂ a following is really effective! Must use it wisely!
I know it might not sound like a big deal to you. But it told me I was on the right track and at least I must be doing something right as far as “marketing” my writing services is concerned.
I was completely surprised by the differentÂ people who sent me money and their reasons for doing so.
A few did it because they found the whole situation hilarious.Â I got paid for being entertaining!
Others did it because they said they were impressed that I would be brave enough to attend a show by myself. I guess some folks would shy away from a chance to see if sparks would fly with someone they want to meet.
For the most part, I’m pretty fearless. I don’t get too hung up on what people will say about me and how harshly I will be judged for the things I share about my life. But that doesn’t mean that I will share every single blush-inducing detail of what I encounter as a single female.
What I’ve created online is a personality that is approachable and entertaining.
I am aware of my audience and I know that if I go too far, I may lose a few followers, but that’s just a risk you have to be willing to take.
Perhaps you have a personal blog or a business blog. Whichever one it is, you’re presented with the opportunityÂ to eitherÂ attract people or turn a few off.
The thing to remember always is to…
be yourself, whoever you think that may be.
For me, it’s just being honest about my interests and my opinions. When I’m genuine about what I like, what I don’t like, I build a relationship with my readers that is true and lasting. And I know that it can be so tough to sit and write to maintain that relationship, but sometimes you just have to.
I try to give people topics they can relate to…Like that sorry ass mission to meet a guy at a comedy show.
I was reasonablyÂ honest about itÂ but I also wanted people to know that it’s ok to feel good about even the most failed efforts at anything in life.
What about you? What’s your personal style when you’re updating your blog and trying to connect to your readers?
And your grammar teacher carries with him a thick splintered stick–worn with the beatings he’d given your classmates just minutes before.
Fear pulses through your veins.
He asks a question.
And every time he turns to your general direction, you fear you’ll be called on to answer. Your instincts tell you that the next brutal whack is going to be painfully cast into your little soft hand.
Such is my recollection of grammar class.
My teacher was from hell.Â He had a raging temper. Often breaking sticks on the backs and hands of children. From those who didn’t do homework, to those who gave the wrong answer when quized on some rule we just learned.
What angered him most was when one of us forgot to pack the grammar textbook into our heavy school bag. With six periods every day, each with its own exercise and textbook, it was often easy to forget.
Every night, my poor mother packed my bag for me to match the next day’s scheduele.
But that didn’t save me from a beating at the hands of this crazed adult.
He became increasingly ingenious at coming up with ways to hurt us. Sometimes he’d beat the back of our hands, on the knuckles, with the sharp edge of a ruler.
Once, when he left the room for a few moments to pee, his class snitch (otherwise known as the class president) wrote the names of other children who spoke while he was away. I happened to sneeze. And my name made the list.
On his return, the teacher called out the names of the “naughty” children. And one by one…
he squeezed a pen with sharp ridges between their fingers, only stopping when they cried.
When my turn came, I walked to the front with a sense of dread. I vowed not to cry. He took my little hand and squeezed my fingers against the pen’s ridges. I bravely held my tears inside me.
He continued to squeeze until my face turned red. But I held on and refused to cry.
Enraged by my obstinance, he thrust my hand into the desk with force. And laughed at me. Then announced to the class that I had gone red and was about to cry. I walked back to my desk ashamed. Though God knows why. I should have been smirking at my defiance.
He was an asshole, no shit. We were all scared of him.
Rarely was I punished by him, and yet I always dreaded his class.
Anyway, you’re probably wondering what my childhood’s grammar teacher had to do with my blog’s traffic.
Surely, after all these years, I am not still haunted by him.
Is that the reason I write correctly in my blog posts?
It couldn’t have been. He was my Arabic grammar teacher, not English.
When I began this very blog, earlier in the year, I knew that building traffic required one key thing. From my experience with video and article marketing, traffic depends heavily on how well I included related, industry-specific phrases in my posts.
It is this language that the search engines can read. It is the words included in your titles, the text of your posts, articles, and video descriptions that would be ranked in the search engines. They are the same (and similar) words people will search when looking for education about network marketing.
And since you couldn’t possibly think of all the language or create it all, it has to be dynamic and user-generated.
It has to be included in the comments and responses people leave behind.
If I could somehow encourage a set of readers to leave responses, I would in turn be able to grow my search rankings, traffic, and readership.
I’d done this successfully already with video and articles.
But what is the secret to getting interaction on a large scale with your content? Any content, be it video, article, or blog.
It was another average school day, at age 9, in my over-priced private school in Saudia Arabia. It was grammar class, again.
And once more, I was sitting at my desk silently and fearfully.
The asshole teacher asked a question of the class.
What the question was, I honestly don’t remember. But it was one of those problems that demanded one response or the other.
“Is this the object or the subject of the verb?” or something like that, he asked.
No volunteers. Not surprising. As if anyone wanted to be wrong with this armed and volatile bomb of a teacher in their proximity.
So he picks a…victim–i mean, a student. Seemingly at random. He asks him to answer.
The poor child, gave what he believed to be the correct answer: “The subject, sir?”
“How about you?” demands the teacher impatiently of another student behind him. “What do you think?”
“Umm….the object?” he responded hesitantly.
says the teacher.
Next, he moved to the child behind him and asked again. “Subject or object?”
This child answered with a little more confidence.
After all, he agreed with our seated classmate ahead of him.
The teacher moved down the class switfly. Each child following their cue. Each being left to sit. Once in a while, someone would break the pattern, but they mostly agreed with the seated child.
As my turn drew nearer, I was torn.
I didn’t agree with the seated children. I guessed if I gave the answer in my head, I’m as likely as the first kid to be asked to stand.
According to my training with my father, who as you know is a linguist, the correct answer should have been the Subject. I knew the full reasoning behind it too and wondered if I would be given a chance to explain my answer should I be punished for an incorrect response.
Should I give what I truly believed in my heart and soul was the correct answer? Should I risk being one of the odd few standing?
I had to make a decision. It was my turn.
“It’s the subject, sir.”
All the while, inside, I hoped against hope that by some weird and twisted luck I would be the exception and get to remain seated with the majority who gave the other answer.
Such was my primal instinct to be included.
No such luck.
“Stand up!” He said angrily.
I was immediately filled with regret. I began to doubt I made the right choice.
Once everyone in the class gave their response, there was a handful of us standing. My legs trembled in fear. As I knew the inevitable punishment was about to be dished to a group of us.
But in that inner struggle of mine was a lesson, about human nature, that burns in my memory.
Now, if you can see where this is going, then good on you, you’re a smart cookie 😉
What does this insight into human nature teach us?
How can it help you increase the interaction people have with your content?
And how does it grow the search engine traffic your videos and articles receive?
Simply put, it’s that humans want to feel included. They don’t want to be outcast by being different or being wrong.
But an opinion voiced first is not necessarily the correct way to feel about something. It’s only a testament to the braveness of the individual who dares to say what they really believe.
A funny thing happens when someone does that…
They immediately acquire a leadership quality. Bravery. And it begs followers.
Most people are afraid to take a stand one way or the other. As soon as they see a brave individual or a large group of people following one, they follow too. Surely, you’ve heard the saying
“strength in numbers”
Leaders are brave. The mob just follow and agree with the mob.
The earliest group of opinion-givers are the ones who steer the rest.
Your article or video are a representation of your opinion. It is an expression of leadership. It is your honest and possibly controversial, possibly wrong opinion.
With your articles, you already know that no one can be FORCED to respond or comment.
Yet, voicing your opinion you are displaying braveness that others envy and admire.
By providing the content, you are the child who dares to answer first. A self-appointed leader, brave, because you voluntarily take a stand without following.
But people will not necessarily follow you.
They have only one source of feedback–your expression. They may not trust you. What about the alternative?
Most people will not follow the leader. They actually follow the herd. So you don’t want to JUST be a leader. You have to create a herd or a following.
Once you get that first comment agreeing with you, the herd will create itself.
As more people arrive on your page to view your opinion, they will also see a number of people who agree with you. So will they.
They will feel reinforced by joining the herd, because we believe that being included is less painful than making a mistake.
Social proof. That’s what it’s called in marketing, when a majority makes one choice against another.
People who are unsure will refuse to say anything out of fear of being outcast. They may wait to see what others say first.
And this is why, often your articles and videos go uncommented for a long time. There are no comments to follow. The act of being first to comment is intimidating in itself.
Even here, in this very post, when you leave a comment (whether in agreement or disagreement), you’re helping steer the herd. In a sense there is a form of bravery and leadership in it. On the other hand, hundreds if not thousands of others will read this post but not respond because they have not yet formed an opinion.
Now there is no shame in this.
As you saw in my story, even I was tempted by my human nature to go against my belief and join the herd. I even observed to see which way I should answer. Everyone does it to an extent. It’s a primal instinct, no matter how we try to deny it.
Speaking with authority and conviction challenges your readers and viewers. They fear being wrong. And only those who strongly oppose you will.
Knowing this about your fellow humans though, is powerful.
You might have guessed by now what the right answer to my teacher’s question was…
Once he was done asking everyone in the class, he announced with a smirk, “All of you sitting got it wrong. Put your hands out and prepare to be beaten!”
I breathed a sigh of relief and saw looks of horror on the faces of those seated. Then I flinched as they were beaten and bursting into tears. He rained down on their hands and arms with his stick.
What a sadistic prick!
Sadistic as he was, he was testing us. He knew that only those completely convinced of their answer will give the correct one. He was separating the fickle from the real.
That day, in my grammar classroom, the herd was slaughtered. And it was a lesson, I never forgot.
Since we launched my PPC Domination training videos for Network Marketers, people have been stalking me! Haha, just kidding. But truthfully, I need a solution or I’m gonna go nuts.
I can’t get on Facebook to talk with my sisters any more 🙁 Poor far-away-sisters. The reason is that I’m getting tens of questions a day from people who need my personal attention with their Google Adwords accounts. And I’m happy to help you all–with some rules that I have to lay out here.
I want you to write me all your PPC problems and questions right here on this blog.
I’m thinking, I might be able to answer you individualy as comment responses (at the bottom of this post). In this case you’ll have to keep checking back on your own until my answer appears for your question(s).
Or (and this is easier for me), I may just write new blog posts answering the most common questions I see and then send out an email notification to everyone. This way you’ll know when a new question has been answered and you’ll learn from other people’s solutions too.
For the second option to work, you’ll need to addÂ yourself to the Coffee Adventures newsletter.
The form is at the top-right of this page and below in this post. You have to use one of the forms on this page. Ooohh, lookey here…you get access toÂ another 7 video course on PPC and a customisable lead system as a free bonus woohoo!
As long as you’re on the Coffee Adventures list, you’ll know as soon as I post a response to your question.
Here are the rules:
When you post your questions, make sure your language is clear and easy for me (and others) to understand. Give all the information I need to answer you. Don’t assume I know what you’re talking about! Make sure to attach screen shots of your keywords, ads, AND landing page (url).
Don’t be upset if I don’t answer your “quick questions” on the social sites, by email, or skype. There are wayyyy too many of you asking for me to be able to do this on an individual level. I’m really sorry! It would take me all day to respond to everyone and I’ll never get any other work done 😉
My helper bees might respond instead of me–if we end up doing this question-by-question. You should trust their responses too.
That’s all. Now go ahead and write your requests for help here by “Commenting” on this post. I will answer you soon!
Type Your PPC Marketing Question Below
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*post edited to remove excessive exclamation marks
Time to solve a little mystery for some people who were surprised at how fast I discovered their submissions.
I use Google Alerts. tadaaaaaaaaa!
It’s a cool service from Google that you can setup to alert you every time the keywords you specify are posted or talked about on the internet. I use it as a keyword research tool for PPC–and if you don’t, you should.
The way I have it setup, Google sends me an email as soon as anyone publishes an article, blog entry, or press release with “PPC Domination” in the content.
And in this way, I’ve been able to read and enjoying many of the submissions and reviews everyone’s been doing. There have been a LOT of submissions so far.
Was it as a result of my earlier blog post about How to win the MacBook Pro? I don’t know, I can’t say for sure. But I hope I gave enough of you out there some ideas on how to make a pile of money this month after PPC Domination launches on Monday.
I’d like to honour and highlight a few of the submissions people made. These ones really stood out for me. These can be taken as examples of awesome work–in case you’re looking for ideas on how to win one of those Macbooks!
Mari Ann Lisenbe submitted my favourite PPC Domination video review because she anticipates and handles an objection someone else might have about the course being too difficult. Mari Ann explains that she found it very simple and easy to understand. Good reviews and testimonials should always be specific about the benefit of the product being marketed.
Melanie Milletics’ most recent blog post was fantastic. She gives 3 reasons you should NOT get PPC Domination. That raises eyebrows and grabs attention fast–then she goes on to give these 3 reasons and back up her claim. Don’t worry, she made a positive review!
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And my favourite PPC Domination press release was submitted byÂ Sherry Driedger, it was short, to the point, not-hypey, and sounded like newsworthy news. That was a perfect press release and she worked her pitch in there at the end in a really smart way that makes the reader want to click.
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There were many other submissions that got my attention. It would take me too long to find them all. This is just a sample of the ones i liked. Congratulations to everyone else for their fine efforts in promoting PPC Domination.
Only 4 days left until the launch of PPC Domination.
And if you follow my instructions here, I can help you feast your eyes on a fat 4- or 5-figure commission in your Paypal by January 31st. And I’m not even talking about the $3,000.00 cash prize or the 15″ MacBook Pro laptop that some lucky, lucky, lucky girl or guy is gonna end up with by winning the affiliate contest.
With every Magnetic Sponsoring launch,Â people like David Schwind, Fernando Ceballos, Raymond Fong, and myself Â cash in big time. And I don’t think any of us have ever been the official “winners” either. Though we’ve been strong contenders in any case.
There’s a simple formula each of us uses. Anyone, no matter how small-time can duplicate it just as easily and have a 4- or 5- figure month this month:
1. Change Your Signature
Change your forum signature in all the forums you participate in. Insert a link to your affiliate landing page.
Even in betternetworker where most of the Magnetic Sponsoring crowd hang out, you can still get sales. In fact, about 80% of the commissions I earned during launches came directly from the community website! Remember, many members in the forum have never bought any MS product yet.
And, more importantly, the forum is visible and accessible to public searches in all the search engines.
A good signature will make use of the visibility from ALL of your past forum postings. And as for future ones, this is around the time I start participating in the forums a lot more. So go ahead and look for threads you can add value to!
2. Create a YouTube Review of PPC Domination
Get out your webcam, flip cam, or even use Camtasia and record your screen. Make a short and sweet YouTube video (1 or 2 minutes) focused around the benefit people will get by opting in for the freebie offered on the product launch page. Tell people what they can hope to learn once they register on your affiliate landing page. At the end of the video, make sure to post your personal affiliate page inside the footage.
Windows Movie Maker (free with windows) and other similar programs allow you to add titles. Use the “title” feature to tell people your affiliate link. It’s register your own domain and forward to it so you don’t lose commissions.
Don’t assume that because you put the URL in the description you won’t need it in the video too. Your video may be embeded in other websites and blogs without the attached text content. If that happens, you want your URL visible in the video itself!
When YouTube asks you for a text description, either write the transcript of what you say in the video or leave it blank for now. I’ve got another step later that will help you fill it out. But make sure you paste the link to your affiliate URL right at the top of the description before everythign else. This ensures it’s visible without viewers having to click “more info”.
Your video title should at least have the name of the product and one benefit of it. For example, with PPC Domination, your title may be, “How to Generate 200 MLM Leads / Day Using PPC Domination ” or “5 Deadly Mistakes Network Marketers Make With PPC”.
3. Write an Article
Articles should be educational or informative. TheirÂ purpose is similar to that of the YouTube video you uploaded. Give your reader an evaluation of the product if you already have it or give a summary of the benefits people can expect from the information contained in the product.
An article is quick to write. You only need 400 words.
4. Post Your Article to Your Blog
If you have a blog, post your article there first. This will mark to the search engines that this is the “source” of the content because your RSS feed will be read earliest.
Link the name of the product to the your affiliate landing page. Also, at the bottom of the article, add a prominent link to your page with a direct call to action. Then go back and copy the embed code from YouTube for your video and paste it somewhere in this article’s blog entry somewhere appropriate.
You can even add a banner to your blog for the duration of the launch to help increase your reach.
5. Copy Your Article Into YouTube
If you didn’t use a transcript in your YouTube video, just copy directly your entire article and paste it as the description of the video you posted to YouTube earlier. Make sure that your URL still appears at the VERY top of the video submission though.
This step helps the search engines find your video better because search engines are hungry for text. And you would have just given them a whole bunch of recycled text in the video description!
6. Copy Your Article into Squidoo
Create a squidoo lens around your PPC Domination article. Include your YouTube video too. Make sure you link back to the same article in your blog. (Don’t link to the main home page of your blog or it’s pointless). Also, within the lens, have a direct call to action that asks people to go get your freebie from your affiliate URL.
7. Submit Your Article
Use Ezine Articles to submit your article again. Remove all links from within the body of your article or it will be rejected. The review process can take an entire week after submission so do this soon.
Don’t forget to remove any promotional/salesy content within the article itself. Your bio line is the only place you’re allowed to have a direct call to action. Use it wisely and send people directly to the same article in your blog post.
Repeat the same process by submitting the article to the betternetworker website.
8. Share Your Video
Bookmark your video with digg and del.icio.us. And post it to your Facebook profile too.
9. Share Your Blog Post
Bookmark your blog post withÂ digg andÂ del.icio.us. And make sure thatÂ Facebook is importing notes from your blog.
10. Tweet About It
Write a twitter entry to your blog. If you use the Twitter application on Facebook you can even get it to update your Facebook status to match your twitter update! That’s a smart way to put your new blog post in front of your Facebook buddies–all those annoying people who have been adding you to look at their bizops can see it.
11. Write a Press Release (really profitable!!)
This is one of my favourite methods of promotion–particularly useful when there is a product launch.
A press release is a kind of ad directed at news reporters and bloggers. You’re trying to sell them on a story or new, newsworthy event. If reporters likes your story, they will investigate further (sometimes by contacting you). The result is multiple blog entries and RSS syndicated content throughout the web, and possible exposure offline when people write news based on your release!
The best press releases are short and about two paragraphs in length. They evoke curiosity.
In the body of the release or in the “closing” details, send the reader directly to your affiliate landing page for more information.
I usually pay for press releases but you have the option to submit them free. If you submit a free press release your links won’t be blue and clickable. This means search engines won’t recognise them and give love to your site. Also, it means if a reader of your release wants to get more info they need to copy and paste the URL into their address bar.
A paid press release submission allows you to place active links in your entry. It’s up to you which you choose depending on your budget. I submit press releases at 24-7pressrelease.com where you may choose free or paid options.
I highly recommend that you at least consider spending $10. In my experience, the reviewers aren’t so strict on your release when it’s a paid submission.
12. Blast Your Email List
No matter how small your list size, just send out an E-Mail and ask them to check out the new product. Pass on your affiliate URL.
13. Go Do It Now
Don’t put it off until the launch. Otherwise you’re gonna miss it! Most of the action happens BEFORE the product is launched when everyone is buzzing about it. You have 4 days to fill your pipeline. And when the doors open, everyone you gather over the next 4 days will get a chance to buy.
You will earn commissions not only on the sale of PPC Domination, but on every subsequent sale that follows.
That’s it folks. How much does all of this cost?
Money Spent: $0.00
30 minutes to write article,
30 minutes to record and edit video,
30 minutes to write a press release,
30 minutes to submit and share
Total = 2 hours of work.
Revenue Generated: $1,000-$10,000
I kid you not my friend. I have used this very list at each launch and earned NO less than $1,000 and as much as $10,000. I did this in the early days of hardship and I am doing it even right now.
Does this PPC course work? Read PPC Domination Reviews here.
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