One very important element for consideration in your AdCenter campaign is gender. Women are a segment that can’t be ignored and often use Microsoft platforms (Bing and MSN) for their search engine needs.
Marketing Research Results
Research has shown that in American households, women make up to 87% of the purchases. It is also known that they are loyal to a fault IF they trust a product or service. Women are also more likely to become repeat customers.
Many women have an extensive circle of friends, family and colleagues. Compared to their male counterparts, they share information more freely within these networks. If you ignore this fact when promoting products or services that appeal to women, you may not produce an optimal return on investment (ROI).
AdCenter also allows you to segment your target market based on other demographics such as age, marital status, gender and so on. Furthermore, you have the option to run your ads on specific days of the week and certain hours of the day. For instance, if you have an ad that targets stay-at-home moms, you can choose to have it run around 12:00 p.m. while the kids are at school (and on weekdays only).
Cheaper Clicks = Lower Costs
We know that Google search attracts a younger market share. This could potentially generate a lot of looks and tire kicking but fewer conversions. Remember ROI is paramount when launching your first efforts.
AdCenter is not as competitive as Google and can offer cheaper clicks. This allows search marketers to keep their costs down. It is also one of the highest converting platforms and offers the most demographically diverse audience, all resulting in higher profits.
Affiliates advertising on MSN AdCenter do not have to stress about direct linking (unlike Google AdWords). Adcenter has no rules requiring only one advertiser per keyword link to a selected landing page, so you need not bother designing a capture page for your campaign.
Lower CPC, less competition and less stringent landing page requirements are all characteristics of AdCenter. If these elements are leveraged properly in your ad campaign, and if you have the right analytics and testing in place, you will be able to maximize your ROI. Once you see a justifiable ROI, you can look to see how you can increase your CR rate and achieve higher margins on your products.
Done For You PPC Services
Here at YaghiLabs, we enjoy educating new online entrepreneurs. We also offer a “done for you” service for all your PPC marketing needs. So many additional factors go into creating a successful advertising campaign and increasing your profit margin. Our careful monitoring, testing, tracking and tweaking all work together to deliver you a maximum return on investment. Learn more about this all-inclusive service at http://jimyaghi.com/full-service