AdCenter Campaigns – Part 3

One very important element for consideration in your AdCenter campaign is gender. Women are a segment that can’t be ignored and often use Microsoft platforms (Bing and MSN) for their search engine needs.

Marketing Research Results

Research has shown that in American households, women make up to 87% of the purchases. It is also known that they are loyal to a fault IF they trust a product or service. Women are also more likely to become repeat customers.

Many women have an extensive circle of friends, family and colleagues. Compared to their male counterparts, they share information more freely within these networks. If you ignore this fact when promoting products or services that appeal to women, you may not produce an optimal return on investment (ROI).

AdCenter also allows you to segment your target market based on other demographics such as age, marital status, gender and so on. Furthermore, you have the option to run your ads on specific days of the week and certain hours of the day. For instance, if you have an ad that targets stay-at-home moms, you can choose to have it run around 12:00 p.m. while the kids are at school (and on weekdays only).

 Cheaper Clicks = Lower Costs

We know that Google search attracts a younger market share. This could potentially generate a lot of looks and tire kicking but fewer conversions. Remember ROI is paramount when launching your first efforts.

AdCenter is not as competitive as Google and can offer cheaper clicks. This allows search marketers to keep their costs down. It is also one of the highest converting platforms and offers the most demographically diverse audience, all resulting in higher profits.

Affiliates advertising on MSN AdCenter do not have to stress about direct linking (unlike Google AdWords). Adcenter has no rules requiring only one advertiser per keyword link to a selected landing page, so you need not bother designing a capture page for your campaign.

Lower CPC, less competition and less stringent landing page requirements are all characteristics of AdCenter. If these elements are leveraged properly in your ad campaign, and if you have the right analytics and testing in place, you will be able to maximize your ROI. Once you see a justifiable ROI, you can look to see how you can increase your CR rate and achieve higher margins on your products.

Done For You PPC Services

Here at YaghiLabs, we enjoy educating new online entrepreneurs. We also offer a “done for you” service for all your PPC marketing needs. So many additional factors go into creating a successful advertising campaign and increasing your profit margin. Our careful monitoring, testing, tracking and tweaking all work together to deliver you a maximum return on investment. Learn more about this all-inclusive service at http://jimyaghi.com/full-service

How Much Do You Earn From AdCenter Campaigns?

The decision has been made to launch your new Internet Advertising Campaign. You have picked your product (or products), decided on your message, look and appeal to your potential customers, and built your website. After setting up your merchant account you’re ready to Rock the World!

Now you need to ask the following:

“What is the best way to gain exposure for my website on the Search engines?”

and…

“Which service is going give me the best return on my investment (ROI)?”

In order to achieve both Internet visibility and the best ROI, the most dominant search advertising platforms available in the industry today are Google AdWords and Microsoft AdCenter. These are “pay-per-click” (PPC) options. AdWords is a fantastic tool for your marketing effort, but it may not be the absolute best tool for the job. For the purpose of this series of articles, I‘m going to analyze, and pass on, information specific to AdCenter. Then you can determine if it’s something that fits the profit vision for your product.

Google dominates about 90% of the market by some estimates. So why not just not load up on Google AdWords and go make a million dollars? Well not so fast there neophyte, let’s look at some facts…

I’m going to offer you insider information that will help you decide where to place your ad dollars.

Monthly Search Volume

The 10% of traffic that goes through AdCenter still amounts to billions of searches per month. Research has shown that users of Google’s search engine tend to be more affluent, suburban and small-town. Microsoft’s searchers on the other hand, tend to have a more diverse background, varying levels of income, and live in either rural or urban areas. Microsoft searchers also tend to be older, and more importantly, have previously made purchases on the Internet. We know that these people will buy if they see value…and we want people who are willing to purchase!

In the next segment of this 3-part series on AdCenter Campaigns, I’ll analyze the conversion statistics, side-by-side comparisons, demographic research and more…

Why Do PPC Campaigns Die

Because things can change fast, and if you’re not showing up to react to the changes, or progressively stay in front of change, you lose. Game over. Go home. The PPC campaign dies.

So you should be evaluating your PPC campaigns on a regular basis. This is the only way to stay ahead of a constantly changing market. The moment you stop managing your PPC campaigns is the moment they die.

Here are just a few quick tips to prevent your PPC campaigns from completely dying out, but by all means not an exhaustive list.

Know your metrics

This is most important, so I’ll write it first…

Figure out how much it costs to acquire a customer. Then make sure you aren’t spending more to obtain a customer on clicks that what you’ll earn as a result of acquiring the customer. Common sense really.

You’ll see a helpful list below this point here, but suffice to say, if you are paying more than you make, your campaign will be donezo!

Keep abreast of new features

The Google Adwords platform has dramatically changed over the years. Microsoft adCenter has made a comprehensive round of recent changes.

Take advantage of change. Evaluate your campaigns using the tools that the engine provides.

Always be evaluating

Pay attention to the obvious i.e. click-through rates and conversions. Study the not-so-obvious i.e. the copy that most appeals to your audience. Then, amplifly the positive. Eliminate the negative.

Study your competition

The more time you spend and deeper you go with competitive intelligence, the more questions you’ll develop. Before long, you’ll start to make predictions about your competitors’ behavior. This will lead to your own campaign adjustments.

How about a PPC campaign done for you, setup, ready to hit play?

Here at Yaghi Labs, we can have a complete PPC campaign setup for you in your own account. It will have tens of thousands of keywords, about 500 adgroups, and roughly 1,000 ads (not unique of course).

Our PPC expert, Jim Yaghi (CEO here at Yaghi Labs) will recommend the daily budget to be set, a recommended bid for all keywords, and it will all be paused and waiting for you to hit go.

Check it out here:
http://jimyaghi.com/about-jim-yaghi/consult-me