Finally Revealed: Google-Friendly SQUEEZE Pages!

Google loves you…they really, really love you!

Heya,

Let’s talk about SQUEEZE PAGES.

Are squeeze pages dead?

Does Google hate them?

“NO…they are not dead and Google LOVES them!”

Actually, Google USES squeeze pages. Take a closer look:

– Google.com gives you ONE option only: Type a search. Squeeze.

– Gmail.com: login or sign up. Squeeze.

– Adwords homepage itself: login or sign up! Squeeze.

Squeeze pages are GOOD, Google loves them.

“What Google hates is what marketers DO with their squeeze pages…”

For instance, your hidden agenda: Why do you need my email if you’re going to give me a ‘free’ video or ebook? Why can’t you just give it to me?

You want someone’s address to email them. Just say so.

And your lack of navigation on what are otherwise SINGLE page websites with no other useful content inside, hidden or unhidden. Oh yeah, because why? navigation HURTS conversion and wastes clicks!

Well screw that.

Lately we’ve been experimenting with an exciting squeeze page DESIGN that Google and every other search engine LOVE. It allows navigation without hurting conversion.

We’ve been running it for years and even the Adwords Gurus are stumped why we’re still in Google’s good graces.

In fact, when we combine this new design with a special copywriting trick we call “Time Continuum Headlines”, our squeeze pages convert cold PPC clicks to PPC leads as high as 60%!

Hey, even top copywriters barely scratch 15% with cold traffic.

And if that’s not enough to convince you that we’re onto something, then check out the screenshot below:

Turn on images to see these amazing stats

The stats you’re seeing are NOT ours. They were sent in by one of YOUR fellow YaghiLabs subscribers who tried only our Time Continuum Headline idea. Pay attention to the NUMBER of leads that came through to get an amazing 94.4% optins per unique click.

High 5. Highhhhh, hiiigh 5!

Of course, these stats are not typical. They’re actually rather REMARKABLE even to us.

Bad news though – we’re never planning to TEACH this information in any course or training program, since we’re a service-focused company.

The Good news?

All our Done-For-You Traffic clients are getting squeeze pages designed and written BY US using this…well…”trade-secret” method.

Need to know how you can get us to design your landing pages for you with our cold traffic converting approach?

Click here to read more…

~jim

YaghiLabs

Good PPC Lead Conversion Rates

Should you freak out with worry that your conversion rate is too low?

Everyone LOVES getting lots of orgasmic traffic, but what is the point of thousands, or even MILLIONS, of window shoppers that just won’t bite? It’s pretty clear that a good lead conversion rate is essential for ANY online business.

What constitutes a good conversion rate (i.e. the ‘visitors who took action’ divided by the total number of your visitors) seems to be in great debate. Every guru from Timbuktu will throw out a number…usually to boast.

2%…4%…7%…etc.

Not very enlightening is it?

Before we get to some helpful numbers, let’s looks at another important percentage:

100%

Yep, 100% is how much of your PPC traffic you can assume are already interested in your product or service…otherwise they wouldn’t have clicked your ad in the first place!

So should you freak out with worry that your conversion rate is too low (like I did before finding YaghiLabs!)? I mean, if 98% of visitors to your site are brushing it aside, should you be worried?

Yes and No

While it’s true that a conversion rate is a gauge of your persuasive sales ability, it also depends a lot on the individual product and the industry you’re in. So set your expectations accordingly and you need not fret!

Here are some more general percentage standards to help you get a good idea of what is expected:

10% for sign-up offers
2-4% for lead generation
1-2% in e-commerce

E-commerce covers a wide area of course. You can expect that the more expensive a product, the lower its conversion rate. Remember though, even being below 1% may give you a good ROI if the individual sales are big enough. Also worthy to note is that the more necessary or urgent services, such as plumbing, can expect higher rates like 15% or more.

As you are beginning to see, the truth behind these variances is that it depends a lot on the nature of the product you are selling, the industry you’re in, and the market you are targeting. Baby boomers buying jetskis are obviously NOT going to have the same conversion rates as grandmas signing up for self defence. Individual levels of interest vary and that’s impossible to control.

So, in the end, how do you know you have a good conversion rate? The answer, which I hope you’ve realised by now, is inescapable…

Accurate Knowledge

You have to know your industry, know your product inside out, and know your customers top to bottom. Only then can you set an accurate yardstick. Then of course, it’s time to work towards that standard and beyond! Why not? Fine tuning your PPC campaigns through trial and error takes time and money but it will ensure the optimum conversion rate possible.

So how many visitors can you turn over to the dark side?

Either read up on our other articles for more of that sweet sweet knowledge, or save yourself the hassle and just leave it to the experts at YaghiLabs.  :)

ppc traffic conversion

AdCenter Campaigns – Part 2

Informed and solid assumptions can be made prior to running an AdCenter campaign.

In part 1 of our 3-part series, we discussed the Internet’s two top search advertising companies: Google AdWords and Microsoft AdCenter. Now let’s compare the actual costs of both in raw numbers…

Comparing AdWords & AdCenter in Our 2 Campaigns

Google AdWords
PPC Budget: $500 USD
Average Cost Per Click: $7.00 USD
Number of Clicks: 71
Average Ad Position: 3.9
Average Click Through Rate: 0.95%
Number of Conversions: 2 – 2.8% of visitors

Microsoft AdCenter
PPC Budget: $500 USD
Average Cost Per Click: $1.50 USD
Number of Clicks: 333
Average Ad Position: 1.2
Average Click Through Rate: 0.84%
Number of Conversions: 6 – 1.8% of visitors

Although the click through rates (CTR) and conversion rates (CR) were higher with AdWords, AdCenter was able to get 469% more clicks for our budget than AdWords did. This resulted in more conversions for our budget (in our case, we consider a conversion to be when a potential client contacts us either by phone or through the contact form on our website). Even though Google has better performance in a few categories, AdCenter gives you a bigger bang for your buck.

In our $500 AdCenter campaign, we paid roughly $1.50 per click on average resulting in 333 clicks (our average ad position was 1.2). This was a 469% click increase for AdCenter as compared to AdWords for the same budget.

Conversion Rates

So side-by-side, AdCenter provided over 469% increase in traffic to the site. Nice…but look at the conversion rate; 2 for Google and 6 for Microsoft. AdCenter provided a 200% increase in revenue over its competitor. When evaluating the potential profit from a PPC program, you will only be charged for the times that the user clicks your ad. This is the number of users who click the ad divided into the number of users who actually buy the product. A rough rule of thumb for CR is 5%.

You need to project the economics of a campaign prior to launch. If you have a low cost per click, and the commission from your affiliate company is high, you can afford a campaign with a low conversion rate. On the contrary, if the commission per transaction from the affiliate company is low, and the CPC is high, you need a conversion rate that is high.

It is a matter of simple math to project the results of a sales campaign.

profit per click = ($ per sale x conversion rate) (average cost per click)

An easy way to determine whether AdCenter has a real and considerable earning potential for you, is to figure out the conversion rate for your ad campaign and your average cost per click. These can be collected after running a campaign for a couple of months. Once you have this information, you can determine the profits that you will make by applying the following formula:

$ per sale x conversion rate average CPC

Informed and solid assumptions can also be made if one prefers to do the math prior to running a campaign, but they need to be reality-based.

While it may have been true years ago that Google offered the highest ROI for a search marketer, this is no longer the case in many respects. Actually, it’s now possible that ads on Microsoft’s AdCenter network tend to convert better than AdWords ads.

Due to the success of our many AdCenter campaigns, we are now advising our clients to begin utilizing AdCenter for their online search marketing and invite you to do the same.

In Part 3 of our series, we will address the importance of demographics in your AdCenter marketing campaigns…

How To Generate A Lead Using PPC

Select…Target…Attract!

Fred, an aspiring PPC advertiser asks,

What makes more sense?…

“Send visitors searching under my brand name to my home page – from a keyword they entered with the assumption they know something about my company (or brand, or product or service) without specifically knowing what they’re searching for (apart from my company)?”

Or…

“Create an optimized landing page around some free content that’s going to be engaging to my target audience – directing the company name PPC searches to this page – and include a sign-up form on the landing page?”

Dear Fred, definitely the latter!

Let’s dive into this…

How To Generate A Lead Using PPC

As a PPC advertiser, select which keywords you want to target with ads.

Then write targeted and relevant ad copy which people looking for those keywords would be interested in.

Don’t use the ads to make a sales pitch.

Instead, use the ad to attract visitors to a lead page or opt-in form.

Here’s the rational:

The “go for the jugular” approach (where you try to make the sale immediately) is far less effective online. Instead, it’s preferable to focus on generating leads. Collecting a stranger’s name and email address is much easier than persuading him to buy right away. It also allows more time to build the trust and credibility needed for short term sales and  long-term buying relationships.

Hands down, THE best way to get more leads is to use PPC

However, there is a ton of misinformation across the web on this topic.

You generate leads with PPC by connecting the searcher, who has an idea in his head of what he is looking for, with the ad you put on the PPC engine. This directs to your landing page when the searcher clicks your ad.

The key is to keep in mind what a person is looking for when inputting their request on a search engine – no matter if it’s Google, Yahoo, Bing or YouTube.

Same concept for Facebook as well but with Facebook it’s based on demographics.

When running a PPC campaign your task is to optimize your campaigns by managing the relationship between clicks, conversion and cost.

Keep conversions increasing while watching the cost to drive each conversion down.

In theory, this is a simple concept but many a PPC advertiser have lost their shirt pursuing this process.

Let’s conclude with the main ingredients for PPC lead generation success…

  • Implement Conversion Tracking.
  • Comprehensive Keywords: generate a list of keywords that you refine to find the keywords which convert best for you.
  • Proper Landing Pages: Don’t send the traffic to your home page. Ads should have landing pages.
  • Lead Generation Form: Keep it simple.  Research has shown that less is more. Usually just ask for name and email, or only email.
  • Offer an Incentive: a free trial, 30 day discount, etc. Incentives increase conversions.
  • Make it Easy to Contact: Just because they found you online via a paid search doesn’t mean they might not want to pick up the phone to call you. Make it easy for your leads to contact you.

This Is What Yaghi Labs Does…

We’re advertising, traffic and promotion experts.

We create a persistent flow of new visitors to your website and make it grow automatically.

Important – without traffic, your online business starves.

Most advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant. Our team of advertising experts share with you the “traffic maps” they’ve engineered to make advertising independent of search engines.

This is an exciting section inside our Internet Business Academy course which shows you how to totally automate your traffic and remove dependence on any traffic suppliers.

More Details Here:
www.jimyaghi.com/ylacademy

How To Get Conversions

Increase your sales without spending more money!

So you’ve got a bazillion visitors to your website but only limited sales…what gives? While having many people stop by your site or landing page is certainly desirable, converting the traffic (regardless of volume) should be your number one priority. Let’s take a look at a few things you can do to accomplish this:

Simplicity and Clarity

If your goal is to have someone sign up for your free newsletter then make sure this is the primary focus of your website. While addressing your buyers’ needs and wants, define your key visitor tasks (i.e. what you want them to do) and guide them through each one.

For example, when a potential customer arrives at your site, the first thing you want them to do is watch a brief video, read a related article then sign up for your newsletter. Simply place the video in a prominent position near the top of the page, have it start playing automatically and (from within the video) direct them to the article below. Your newsletter opt in form can then be placed beside the video and below the article giving your potential client two clear options to take action and sign up for your offer.

The easier your site is to navigate and use, the more likely people will be to stick around and convert. Make sure to give concise directions and maintain complete transparency.

Minimize Distractions

In the Internet era of instant and easily accessible information, it’s imperative to keep your audience attentive to your message. Placing flashing banners in their line of sight, offering a million links to recommended articles, or directing your potential buyers to other opportunities can be a major distraction and WILL affect your bottom line.

Maintain focus on your conversion goal. Design your page to guide people toward a desired result. In the case of a newsletter opt in, place your sign up form in a prominent position on the page and provide little opportunity to navigate away from this spot.

Test, Learn and Apply

Rather than worry exclusively about increasing the number of visitors to your site, you should work on maximizing the buying potential of all existing traffic. In order to do this you will need to constantly test, analyze, learn from the testing then apply changes accordingly.

Never be satisfied with what you have now. Every element of your sales page including design, ad copy and overall content CAN be improved based on conversion analytics and customer feedback. You need not spend enormous amounts of money to accomplish this either. All you require is diligence, perseverance and to “keep your finger on the pulse” of your prospects.

Traffic, leads and conversion optimizing is the foundation of what we offer here at Yaghi Labs. To learn more about what you can do to “tweak” your online business for massive results, listen now at http://jimyaghi.com/ylacademy

To Copywriter: YOU’RE FIRED!

Every so-often, a hopeful copywriter pulls a dramatic sales-stunt to land YaghiLabs as their next “big client”.

Recently, I was contacted by such a copywriter.

“I think you have a valuable product,” he said. “But, your sales page is terrible. The good news is, i can rewrite it and help you increase conversion!”

Thanks. But no thanks.

 

Unless you’ve been hand-trained by me, i just don’t trust you.

Don’t get me wrong.

I would love to increase conversion.

But even the most genius, highest paid copywriter on the planet couldn’t outsell me just by messing with my sales page.

Not because i’m such a brilliant copywriter myself…

Nor is it because i think my sales page couldn’t be improved. It could be better.

But because i know that the sales page has the TINIEST effect on sales.

And if you’re an affiliate-, system-, or network- marketer you’ve been told their system sales page converts at X%. Not for you, though 😉

You’re envious of the top seller in your opportunity making 10’s of thousands per month. But, no matter what you try, you can’t do the same.

Yet, they sell the same product, use the same system, run traffic to the same sales page– Theoretically you should be doing just as well as they are.

But you’re not!

 

So what’s the problem?

Traffic? HAHA!

No.

A couple of weeks ago, i wanted to increase sales of a product that is already selling damn well. When i say “damn well”, i mean we sell 40 customers on average, for every 100 leads.

Can you beat that?

We couldn’t! Even though the sales page was written by one of our partners as a LITERAL place-holder, with the hope that we would improve it later. After all, it’s extremely short and to the trained eye looks like little effort was made.

I heard that video outsells text by 20-50%.

So i wanted to try it…

I produced a KILLER sales video. It took two months to put together and was a team-effort of the most expert members of my staff.

I mean this thing was STELLAR. I was so proud of it–it was hypnotic, it was engaging, it was upbeat…and i figured it was going to beat the text sales letter by a giant margin.

But i was SHOCKED at the result.

Both text and video versions were neck-and-neck at a DRAW for the entire duration of our split-test.

Neither out-performed the other!

No matter what i changed, no matter how dramatic the difference, we simply could NOT beat the control nor could we justify replacing the old, simple sales letter with a “better” one.

Why?

Because the sales letter was NOT doing the selling. The follow-up was.

What i discovered over years of testing is that follow-up is the ONLY thing that affects conversion. That’s what the top affiliates are doing different from you.

That’s why when i updated our Done-For-You Traffic service this year, i wanted our customers to be 120% SATISFIED that we did a good job with the traffic campaigns we setup for them…and that means the traffic MUST CONVERT to money!

So we now pre-write for you a full follow-up sequence of emails.

When we write emails for you, we literally do a ton of market-research…

Our team of researchers study discussions from real prospects to find out what your target customer’s hottest hot-buttons are…

What their frustrations are…

What their objections are…

What they TRULY desire

What will make them BUY…

And then we use our research to write 10 emails FOR YOU which, if you follow the same strategy consistently (we explain to you what this is), we guarantee you’ll turn even the tiniest trickles of traffic into raving BUYERS of your products.

That’s why we don’t really focus much on copywriting and sales pages!

Want us to write a best-selling follow-up email sequence for you?

 

Then read about our Done-For-You Traffic Service here…
    http://jimyaghi.com/about-jim-yaghi/consult-me

 

Because our emails will get a return on your advertising expense and effort! Not your opportunity’s sales page 😉

~jim

 

Ezine articles submission EXPERIMENT

A reader sent us an experiment he was working on – with its UNFORTUNATE results – take a look:

Me and my brother have submitted 41 articles as of today.

We are targeting long tail keywords that have about 20-50 searches a day.

Articles are about 300 words long on average, and it takes me about 15-20 minutes to write one.

Our goal is to make one sale each PER day. So to reach this goal we started treating IM as a real job for the next few days.

Despite getting 11-20% conversion from their landing pages, and their attempt to build links to their blogs for SEO purposes…

… the experiment flopped!

The main issues I see when I speak with your fellow subscribers in the IBA member forum is that you guys refuse to WORK in your area of specialisation. You want businesses in areas you have ZERO experience and then expect to earn profit quickly.

The brothers i speak of, started out with the right idea in mind, but made a critical error.

Here’s what I mean …

They used ezinearticles to save themselves spending money on Pay-Per-Click marketing. Which is fair enough.

The resource box in ezinearticles is where you get to pitch your readers on clicking a link back to your website landing page. Conversions are typically higher. These brothers received 11-20% conversion. Nice.

After one day, one of the two brothers got 150 clicks while the other received 66 clicks. They found that their resource boxes were the main difference in their approach, so they started using the winning resource box. Again, smart!

But here’s the issue…

Within mere days, the brothers got tired of the effort required to do article marketing and decided it wasn’t worth the work.

Some of their whiney complaints included:

– Their original content was blatantly stolen and often ranked higher for the thieves in search engines.

– They also decided after only a few days that since they received no sales, the problem in their approach was keyword research. A silly conclusion, I’m sorry.

We may have come to that conclusion if they received few views on articles. But as long as the articles were generally related to the topic, their problem had NOTHING to do with SEO and more to do with…

… their consistency.

You see, at the very beginning, these brothers made an intelligent statement they seem to have forgotten shortly after beginning.

Do you know what it was?

To treat IM as a “job”.

They didn’t follow through and quit their “IM job” after days of starting – because it didn’t pay them after days of very tiny effort.

If they were my employees, they would have been SHOT!

In our comprehensive IM training course, the Internet Business Academy (or IBA for short), we show you a number of very important business principles.

One of which, is that the Owner/Operator of a business is an EMPLOYEE of the business before they become its “owner”.

We even suggest that you pay yourself a SALARY instead of dipping into the profit.

Revenue is something you shouldn’t pull out of your business until the end of the YEAR. For tax purposes!

If these brothers saw themselves as employees of their own business, they should have fired themselves rather than QUIT.

Demanding pay after days of very little work is unorthodox!

It’s not how businesses that make big bucks work.

The IBA has many important lessons on mind-shifts and business processes that you MUST adopt if you hope to make a profitable business.

We show you how to manage your time, your staff’s time, and your MONEY.

How much should you re-invest?

How do you plan your business budget?

What ratio can you collect?

And much more.

The IBA is a revolutionary course in the IM niche because it turns your little home-based “money-making” hacks into a real BUSINESS.

We are not like your cookie-cutter gooroo’s. We’re service providers and we KNOW this intimately well.

Join us today for only $19.95 and you’ll find yourself in a WHOLE NEW WORLD. Your business will dramatically change and start drawing real profit in only 30 days.

    http://jimyaghi.com/ylacademy

 

Use the link above to enrol. This course is jam-packed full of revelations for both the newbie and the advanced marketer.

~jim

 

How To Generate The Effective Leads?

3 Aspects of Generating the Most Effective Leads – Which Of These Are You Missing?

The first aspect for generating effective leads is how well you’re able to attract high-quality traffic to your landing page.

There are several several traffic generation methods. Learn one at a time, then try another.

One way to generate traffic is with PPC. PPC is cool, immediate, and positions you so you don’t have to LOOK for prospects. Actually, it is this very positioning that makes PPC perfect for producing a conversion.

The relationship begins with the customer asking a question. You casually respond with a very brief promise of an answer. When you get good, you can almost tease them with it. If the customer clicks, you refuse entry to them unless they give you something first – their email address.

Need a “do it for you solution with PPC?” If so, read more here.

Another aspect for generating effective leads is how well you’re able to properly setup and optimise your landing page to produce a high conversion rate.

If you can’t convert a visitor to a lead, and a lead to a sale, and a sale to another sale…then you will never be able to buy traffic or turn a profit anyway. Traffic and conversion go hand-in-hand.

Nuff said.

Landing page optimization is a weighty topic that I won’t delve into now. If you’re looking for a great post about PPC optimization, go here.

The third, and often overlooked aspect for generating effective leads is how well you’re able to manage the leads you generate.

You have their email address now, but all the email addresses in the world are not what makes your business highly profitable. It’s all in the way you handle your leads from the initial point of contact and in every point of contact thereon.

It doesn’t matter whether it’s contact through a blog post, video, email, use of social media, delivery of products or services, follow up, etc. As long as you can maintain the leads interest in every single point of contact, you’ll easily gain a long term loyal customer.

Being able to do these three things equates to what would be considered a highly-effective lead.

Likely, you can do these three things if you make a few small ‘tweaks’ to your marketing funnel. Tons and tons of traffic is great, but not if “this” is missing. It’s the one thing in the world that’s more important.

Get started here:
http://jimyaghi.com/ylacademy

How To Create Highly Converting PPC Campaigns

Want highly converting PPC campaigns? Focus on these 6 effective ways to increase conversion rates with your PPC campaigns.

You never know with people. I don’t want to assume anything so let’s just state the obvious,

A “highly converting” PPC campaign is one that brings in far more money than was originally spent on the ad – and preferably as fast as possible.

That brings us to a phrase you’ll want to know about. It’s conversion rate.

Conversion rate is the ratio of visitors who convert from website visits into desired actions

Successful conversions can be interpreted differently by individual marketers. Examples of conversion actions might include making an online purchase or submitting a form to request additional information.

Take-away: Know how to track your conversion rate.

Similarly, the marketers behind the highest converting PPC campaigns have a clear conversion goal

For example, a successful conversion may be the sale of a product. For others however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs as a result of the visitor taking action.

Take-away: Know exactly what you’re conversion goal is for your PPC campaign.

And if you’re going to come up with a conversion goal, you should develop a testing and tracking strategy

Testing and tracking isn’t considered an exciting part of Internet marketing, but for a PPC campaign to be highly converting, it’s crucial. This can make the difference between “highly converting” and going broke.

Developing a testing and tracking strategy doesn’t have to require much creativity, time or effort. It’s often the simple things that can lead to amazing results.

Here are a few ideas test for your PPC ads, landing pages, and/or sales pages:

Use capital letters for the first letter of a word

Use lower case for the first letter of words like “to,” “for,” “and,” “of”…

Replace certain words with a synonym.

Take-away: continually test and track to gradually improve your conversion rate.

Another requirement of a highly converting PPC campaign is effective direct response copywriting

Do you know how to write high quality ad copy?

The ad copy is directly related to capturing web users’ attention, getting clicks on your ad, and conversions as well.

Copywriting is about making a connection with people using the written word or the recorded word (and/or video, audio).

Part of that connection will always involve action.

You can connect with someone and have a feeling about it, but you’re never going to be able to help them or let them help you if someone hasn’t taken an action.

It’s the “action” that completes the connection.

And for you to produce an action, you must know how to take your prospects spoken language, and put that into written word. I’m not talkng essays, term papers or business memos. It’s conversational and directed towards connection.

Take-away: high converting PPC campaigns make a connection with the intended reader, and “connection” equates to action.

Regarding copywriting, a good “formula” to use if you’re just getting started is the AIDA formula

It stands for Attention, Interest, Desire, and Action. This is applicable to your PPC ad copy.

The overall objective in your ad copy is to grab the attention of your target audience, create interest and desire, and then close it with a call to action.

Take-away: when you practice the proven AIDA formula, you’ll be able to craft good ad copy.

There are other various factors within PPC that will determine conversions

They include but are not limited to:

  • Setting a budget,
  • Your quality score,
  • Keyword selection,
  • Level of competition

Finally, when you design and implement a PPC campaign for a search engine like Google, having a clear market understanding of your niche and the products and services you offer is also highly proportional to how well your PPC campaign will convert.

Our team of advertising experts share with you their “traffic maps” they’ve engineered to make advertising independent, and not limited to just PPC campaigns. We will show you how to totally automate your traffic and remove dependence on any traffic suppliers.

Take-away: It starts here… 
http://jimyaghi.com/IBA

How Much To Charge For A PPC Campaign

Here is a thorough break down of how to charge for the management of PPC campaigns.

There’s primarily four ways to charge for PPC services

  • Lead per defined cost,
  • Percentage based on ad budget spent,
  • Percentage of lead benefit, and
  • Pay per hour.
  • The one you choose depends upon your business structure and the number and characteristics of your clients.

You can charge for PPC set-up service too

This would include:

  • Keyword research,
  • Campaign creation,
  • Ad group creation,
  • Writing adverts,
  • Selecting landing pages,
  • Configuring max CPC,
  • Configuring advanced options like position preference and limiting ad display times,
  • Configuration of analytics for conversion data, and
  • Report of changes covering keywords, advert text, costs

Pricing Example

  • PPC setup for a small web site including up to 60 keywords, 10 Ad groups, and 20 adverts = $475
  • PPC setup for medium sized web sites up to 100 keywords, 20 Ad groups, and 40 adverts = $815
  • PPC setup for large and corporate web sites up to 150 keywords, 30 Ad groups, and 100 adverts = $1,358.

This pricing is based on set-up fees for one search provider, i.e. Google.

PPC Management Fees

PPC management service fee is 15% of monthly spend, and includes monthly report detailing all keyword information, costs and conversions. This monthly service also includes a monthly “tweak” to update any underperforming adverts, keywords and updates for Cost Per Click as required.

This could include PPC tune ups, which are for clients who already have a paid advertising campaign, but would like to generate more traffic, or reduce costs.

Some self-employed PPC managers estimate how much of their time the client will need and charge an amount based on how much work the campaign will need. But if interested in a %-of-spend fee system, then 15-20% of your spend is a standard range for PPC campaign management.

Here is a direct quote from one experienced PPC campaign manager:

“I charge $300 to $2500 a month to manage an Adwords campaign, with set up costs – $300 to $1000. The $300 fee is for clients that run $500 to $1000 and covers several campaigns with 10 – 15 ad groups and about 5000 keywords.

The $2500 a month covers campaigns that run $10,000 to $15,000, have 20 campaigns and 20,000 keywords.
There are additional charges for landing page optimization, which nearly every client needs.

Make sure they have a good landing page with measurable conversion, or both of you will not be happy.
I also charge extra for difficult Analytics set up – multiple or cross domain tracking, action tracking or multiple conversions.

Don’t bother running Adwords without Analytics.

Even after all this – I always feel short changed for the amount of work involved.”

Check out Ron Rule’s PPC Revenue Estimator tool, which can be found at http://ronrule.com/ppc-revenue-estimator/.

This tool allows you to input product price, cost of goods, marketing budget, cost per click range, and estimated conversion rate then tells you how much money you’ll make or lose. This can be used as a guide to estimate how much to charge for a PPC management service based on a good campaign setup and your client’s revenue from your service, especially before spending money, estimating outcomes and setting up a brand new campaign.

The YaghiLabs Internet Business Academy shows you how to SIMPLIFY and AUTOMATE any business project on the web. The fewer moving parts you have the less goes wrong. Learn to run your business on minimum technical resources.

Operate your business with the bare essentials, lower your overhead and give yourself less technical stuff to fiddle with.

Start here:
http://jimyaghi.com/ylacademy

Video #3 – LIVE!! (YouTube Inception)

NOTE: This product is no longer available, but you can watch the video anyway.

This is the 3rd video in the PPC Supremacy launch – and it’s one of our best kept conversion secrets for video.

[mp4=http://www.ppcsupremacy.org/0.FREEVIDS/youtube-inception-project.mp4][img=http://www.jimyaghi.com/wp-content/uploads/2010/08/screenshot-youtube-inception.png]

This video is an extremely powerful lesson. It demonstrates how we use a “Sacred” and controversial symbol to make our videos turn viewers into optin leads.

One of the greatest challenges people suffer with video is getting enough viewers on the video to have any real traction with leads. We said, screw getting more YouTube views. Let’s convert more of them into leads.

Oh, and we give you a template you can go use right away to turn trickles of views into way more leads than anyone can imagine.

Enjoy!

Don’t Forget…

You need to sign up to the notification list. (only if you like the video, tho). Because over the next days we’re going to be giving you 6 OTHER videos that help you get traffic to your business, before you even enroll for PPC Supremacy which goes on sale August 31st.

Enjoy the videos…and the traffic! :-)

Video #3 – LIVE!! (YouTube Inception)

NOTE: This product is no longer available, but you can watch the video anyway.

This is the 3rd video in the PPC Supremacy launch – and it’s one of our best kept conversion secrets for video.

[mp4=http://www.ppcsupremacy.org/0.FREEVIDS/youtube-inception-project.mp4][img=http://www.jimyaghi.com/wp-content/uploads/2010/08/screenshot-youtube-inception.png]

This video is an extremely powerful lesson. It demonstrates how we use a “Sacred” and controversial symbol to make our videos turn viewers into optin leads.

One of the greatest challenges people suffer with video is getting enough viewers on the video to have any real traction with leads. We said, screw getting more YouTube views. Let’s convert more of them into leads.

Oh, and we give you a template you can go use right away to turn trickles of views into way more leads than anyone can imagine.

Enjoy!

Don’t Forget…

You need to sign up to the notification list. (only if you like the video, tho). Because over the next days we’re going to be giving you 6 OTHER videos that help you get traffic to your business, before you even enroll for PPC Supremacy which goes on sale August 31st.

Enjoy the videos…and the traffic! :-)

Double Digit CTR – Part 3

Experiment 3 – Split-Testing Ads to Increase Conversion

Over the weekend, I began testing a second ad variation. The reason was that of the two running ads: Ad #1 had a click-thru-rate of 15% and Ad #2 had a click-thru-rate of 3.5%.

Additionally, Ad #1 (higher CTR) was converting at 7%, while Ad #2 (lower CTR) was converting at 17%.

I killed Ad #2. Then created a new version of it with the same body because it was most likely responsible for the high conversion rate–and replaced its headline with the headline of Ad #1 because that is the most likely cause of the Ad #1’s high click-thru-rate.

Really busy. Much to do. And very sick.

Popped in for a quickie today…to report on the experiment results.

Remember a few days ago I discovered a keyword research method that gets double-digit Click-thru-rates on my PPC ads. Unfortunately, the new technique at the time gave me zero conversions.

A mistake I’d made was that I ran the ads against a brand new un-tested landing page, effectively testing TWO variables at once: The new keyword strategy AND the new landing page.

Well, later in that same Double Digit CTR experiment, I reverted back to the original landing page to undo that minstake. That page had been tried and tested for months and converted at 10-12% with other keywords. So I ran it for a few hours to see if it fared better.

And sure enough, it did. So for Double-Digit CTR Experiment #2 I cleaned up the 500 keywords and narrowed them down to only 3.

The 3 keywords I kept were the “diamond in the rough”. At the time, they were running with a combined CTR of 9%, several hundred impressions, and had at least one conversion in the few hours they sent serachers to the original landing page.

In Experiment 2, I tested and created the control: Those three keywords were left running over the next 24-hours without any further changes of any kind, in order to be sure that they continued to convert. And I’m happy to report that they did.

Experiment 3 – Split-Testing Ads to Increase Conversion

Over the weekend, I began testing a second ad variation. The reason was that of the two running ads: Ad #1 had a click-thru-rate of 15% and Ad #2 had a click-thru-rate of 3.5%.

Additionally, Ad #1 (higher CTR) was converting at 7%, while Ad #2 (lower CTR) was converting at 17%.

I killed Ad #2. Then created a new version of it with the same body because it was most likely responsible for the high conversion rate–and replaced its headline with the headline of Ad #1 because that is the most likely cause of the Ad #1’s high click-thru-rate.

I left this to run over the rest of the weekend and today. 

The result? 13.8% conversion at $5 CPA (a bit high still), and combined CTR of 12%.

Today (so far) that single adgroup with 3 keywords has produced 9 conversions. Whereas before it was lucky to get 9 conversions a week.

Good Job!

What’s next?

The Cost Per Acquisition (CPA) is still too high for my liking. I need to make split-tests with the landing page and try to increase my conversion rate another few percent. Also, the high CTR will likely be rewarded over time with lower bid costs, so it will go down on its own.

Today, I’m ready to replicate this for another adgroup.

I shared with you these results to show you how methodical you need to be when playing the game of Google Adwords. And to show you that I too make mistakes and run into difficulty…then I keep at it until I resolve it.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Double Digit CTR, wtf!?

Today I decided to try something new with my Google Adwords PPC ads.

I added 500 keywords to the SAME adgroup and gave them individual bids. That’s pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it’s been working brilliantly for me.

But today, I decided to give the multiple-keywords-in-an-adgroup trick a go–it’s part of my original 1,000 leads/day challenge I set maybe a month or so ago (if you remember).

Today I decided to try something new with my Google Adwords PPC ads.

Hear this story first…

A few weeks ago I was guest of an online Radio Show courtesy of my pal Ben Settle.  The main topic was Google Adwords and I was brought on to talk about my experience with PPC. While on the call, the other guest showed a snapshot of his adwords account where he was bidding on over 400 keywords–get this–in the SAME adgroup. That’s something a lot of experts, including Perry Marshall will tell you is a biiiiig no-no.

Well the surprising part that had me baffled was that he had a 93% conversion rate. Dude, there’s the very same screenshot I saw in the captioned image below. What a guy! Seriously, I have been impressed since and that’s a really long time to be impressed with someone, ok?

Today, I thought finally to give it a go myself.

I added 500 keywords to the SAME adgroup and gave them individual bids. That’s pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it’s been working brilliantly.

But I decided to give the multiple-keywords-in-an-adgroup trick a go. After all, I’m still working on my original 1,000 leads/day challenge that I set maybe a month or so ago (if you remember).

This Adwords Account Snapshot Had Me Baffled: 400+ Keywords In The Same AdGroup With a 93% Conversion Rate With A Landing Page That Should Never Have Converted!
This Adwords Account Snapshot Had Me Baffled: 400+ Keywords In The Same AdGroup With a 93% Conversion Rate With A Landing Page That Should Never Have Converted!

One of the lessons I learned through my online marketing experience is that just because something is working doesn’t mean it’s the best way. So what were the results of this experiment?

First, my click-thru-rate on that adgroup went from 1.5% to 12%. Heck yes! Double digit CTR!

That doesn’t even make sense. Considering that i’m using the exact same ad on 500 keywords. Theoretically, the more targeted the ad is to the keyword, the better response it should get. Here, instead, 500 different keywords with the same (much less tailored ad) are getting clicked more frequantly. Here’s why I think this happened:

When bidding on just a single keyword I would use the same bid for potentially 1000’s of searches. But when I’m targeting longer-tail keyword derivatives I’m gaining the advantage of being able to put down individual bids more customised to each search string’s competition. And I also think that Google is giving preference to my ad over others, regardless of my bids, because I’m telling it specifically (instead of implying) that it should show the ad on those exact search strings.

There is a down-side to this trick though.

My conversion rate shot all the way down. I mean, there’s literally ZERO conversions for the couple of hundreds clicks accumulated today.

Expensive experiment. But a very valuable lesson learned about increasing click-thru-rate.

Now, onto figuring out how to make the landing page convert more of those clicks!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Why You Should “NOT” Use Your Keywords In PPC Ads

There’s a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad’s headline and body.

Is that true?

Well, I put it to the test because I never believed it for a minute.

There’s a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad’s headline and body.

Is that true?

Well, I put it to the test because I never believed it for a minute. And sure enough I now have proof that using the keyword in your ad DOESN’T necessary work in your favour at all.

Split Test #1

(click the picture below to see it properly in a new window)
ACN split test #1

Split Test #2

(click the picture below to see it properly in a new window)
ACN split test #2

Notice there’s a higher CTR in both occasions where I don’t use the keyword “acn” which I bid on. I also get a higher conversion rate and more leads at a lower cost. And there you have it boys and girls–finally the proof that you don’t need to use the keyword in your ad at all to keep Google and your user happy!

Does that mean you shouldn’t use the keyword in your ad ever?

Of course not. But you should definitely test to see if you can get a better result WITHOUT it.

The reason that there is a profound difference when i split-test the ads is that i am using an insider term that SCREAMS relevance to the searcher without it being obvious to Google. That’s what happens when I don’t use “ACN” in my ad copy.

And Google will reward you equally well with discounted click costs and high quality score because they believe the searcher’s assessment of usefulness over what the advertiser tries to tell Google.

Until next time, take care!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Jim Fights Some PPC Demons (and 16 New Leads / day)

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Hi guys and girls!

My name is Jim Yaghi and you’re joining me on the second video of my coffee adventures.

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Last month I attended a live event in Las Vegas at the Venetian hotel called Inner Mastermind. If you’re into it, I shot some fun videos of my trip for that event. You can find them on my blog or Facebook.

Anyway, this month a product launched by the name of the Arbitrage Conspiracy which was a product of that event. In case you’ve been hibernating under a rock and you didn’t hear all the buzz, the story goes that three young fellas from Canada were consistently pulling in as much as 150,000 dollars PER day online using Pay Per Click. What was more interesting to me was that Aymen, the main speaker at the event told me that they spent between 50-100 thousand dollars a day on pay per click ads alone.

Naturally, when I was invited by my friend Mike Dillard to attend and represent Magnetic Sponsoring there, I jumped up. Within a few days I got on a plane and flew over from Jordan to Vegas!

There wasn’t a great deal of difference between what they were doing with CPA and what i was doing with home business opportunity leads using pay per click. I used Google Adwords and Yahoo they used Adwords and Yahoo. They also used MSN and some other smaller and less trafficked pay per click engines–which honestly i can’t be bothered with right now. I tried MSN before and their conversion tracking was making mistakes so I abandoned it.

Also, Aymen’s team were making customised landing pages for each keyword and placing a single keyword in each adgroup–and so was I.

None of their keyword research tools were new to me. They used the Google tool mainly, a few misspell and typo generators, word combiners, alexa, and so on–i was doing that already.

But i learned two very important lessons. One was the use of automation tools to build up massive keyword lists and upload them all in one shot. Obviously they didn’t filter these keywords too much becuase no one could do that to a list of 1 million words. Their strategy was to first sweep the market with these million keywords and find keyword types and themes that showed SOME results with low bids. And by tracking the keywords that worked, they would kill the ones that wouldn’t convert. And they would laser target their attack to improve their click rates, click costs, and conversion rates.

So as soon as I got home, I got to work.

I pulled up alexa and used its related sites feature to find domains in the network marketing and home business industry. A small list of about 50 domain names came out. I then used a typo and misspelling generator tool to turn that into a list of around 800,000 keywords.

Oh but Google’s quality score would shut me DOWN if i tried to upload those keywords to my account. Instead, i posted them to Yahoo becuase it’s less strict. Several hours and yahoo accounts later, i had the keywords all ready to go.

Ok, let’s pause for a minute. I’m in phase 1 right now. Remember the 3 challenges i have to go through? Impressions, clicks, and conversion.

Right now, I’m focused on phase 1 ONLY. Keywords that get impressions. That’s all i care about.

Well Yahoo gave me impressions–very few. In my experience, Yahoo has always been weaker than Google for the Home Business niche–maybe someone else has better luck with Yahoo than i do, i dont know.

Not to worry. What’s next?

Well, I’ve gotta take this stuff into Google where there’s lots of fish. Out of the 800,000 keywords, i had to choose! I sorted all the campaigns by impressions and took the top 4 keywords from each campaign.

Now I still worry about the Google Quality Score since i’m really not focusing on Click Thru Rate or conversions–i want to keep my landing page generic. So i figured i’ll place these keywords on the Google content network first. Again, that’s a much less strict place to advertise than is the Google search.

I ran this for a few days and lo-and-behold…not only did i get impressions and clicks, but i got a super high conversion rate!

Now i get about 16 new conversions from that little experiment. Not bad but i gotta get disciplined about repeating this a few more times.

Go try this out for yourselves and let me know how it works. Meanwhile, i’m gonna go fight my demons and report to you in a few days.

Take Care.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.