Customising Your Blog – Getting Technical

Make it bold, bright and memorable but most of all make it your own!

If you’ve been searching Google for a few useful tips on blogging for beginners, you may find this article a little over your head – I suggest you move on and leave the serious players to take the following tips and put them to good use making the most of the WordPress platform.

Only joking!  😉

Stick around and share your thoughts in the comments section below if you find this article helpful…

Still with me?

Okay, looks like I’m in good company in that case – let’s take a closer look at how to use WordPress to pack a little extra weight when battling for attention online.

There are a number of different things you can do to ensure that you’re getting the most out of your blog but this is by no means a complete guide to WordPress customisation.

Take the tips below and try them out to see what kind of results can be achieved by blogging. If you’re happy with what you find – keep it up!

3 tips for making the most of your blog:

1. Customise The Header

Don’t follow the pack! Do something different and get a unique design that matches your personal or business brand in terms of colour, tone and style. If you have the funds available, run a competition on a site like 99 Designs to find a logo design you fall in love with and incorporate this into the design of your header.

Make it bold, bright and memorable but most of all make it your own!

2. Pack a Little Extra Punch With the Right Plugins

My favourites…

WP Customer Reviews – This is a great free plugin that allows your customers and visitors to leave reviews or testimonials of your product or service. It’s simple to configure and, in the eyes of the search engines, adds a little authority to your articles too.

Socializer! – There are dozens of plugins that let your visitors share your content with their social networks but this one is very slick and visually appealing, while still allowing your fans and followers to tweet, digg, share and syndicate until the cows come home. (The plugin works just as well with WP MU for those of you building sites by the bucket-full).

Google ‘Plus one’ Button by kms – This is the best of the plugins designed to make  the most of Google Plus. The plugin allows you to position the G +1 icon above and below posts to encourage readers to give your content a little Google love.

These three plugins alone will put you streets ahead of the competition and offer your readers options to interact with your content – a recipe for increased visibility in search and exposure across the social web.

3. Structure Your Site Like A Pro

Think of your blog like a city centre full of shops, restaurants and places to visit and meet friends for a drink. If the place is a mess and difficult to navigate, it’s unlikely to get too many people coming back to it. If you were the Mayor of the City wouldn’t you want it to be easy for people to find their way around and wouldn’t you want the people who came to visit to come back?

So, why do so many bloggers fill their site with crap and confuse the Hell out of their visitors so that they never want to return?

Your site should be simple and easy to navigate with a page structure that makes sense to your reader. Use a top navigation menu for pages and make it easy for readers to find content they’re interested in by incorporating a search bar and related posts. Build it right and they will not only come…they’ll come back!

For those of you who are just finding your way around WordPress or have been struggling to get any traction, I hope I’ve been able to give you a few ideas and insights to get your blog back on track and in tip top condition.

Getting technical help to make your blog stand out from the crowd is one of the things you can talk about when you book a Done For You Traffic Consultation with Jim…


Why Landing Pages Will NEVER get Traffic!

Here’s a big one…even the gooroos don’t get.


Here’s a big one…even the gooroos don’t get.

They want traffic so desperately badly, but they’re living in 1996 when the web was SIMPLE.

Let’s throw together a landing page and dump some PPC traffic on it. YAY!

It actually bugs the shit out of me and I hate doing work for Gooroos because they can’t get this SIMPLE LITTLE FACT.

The web has EVOLVED. Today, search engines are BUSINESSES.

And they are in the business of sorting through the BILLIONS of useless websites on the Internet to give the best, most useful, most relevant results to their searchers.

And NO, they’re not going to send it to your PIECE OF SHIT squeeze page so you can just collect private contact information from their searchers with the rest of your business a big fat question mark.

We live in an age where information is ABUNDANT and readily available. And if one website won’t willingly disclose the top secret locked away information it has, then the user will go elsewhere.

Like forums, social networks, and communities where people willingly share and give up information without expecting a thing in return.

In fact, if you think you’re going to just throw up a landing page and suddenly have traffic, you’re asking to be batched together with all the scams out there.

A squeeze page is a WEB FRONT, not a WEB BUSINESS.

It’s a SHELL. You would NEVER do business with a company that has just an office shell, a virtual office they rent for $200/month…because for all you know, they’re here today, gone tomorrow.

Customers spend money with businesses that are here to stay.

Businesses that invest in their websites as assets that they could NEVER abandon just because Google decided to ban them or they got bored of maintaining their website.

It’s called CUSTOMER SUPPORT people.

You’re there BEFORE the sale and FOREVER after the sale.

Something your Gooroo “false gods” don’t know the first thing about.

At YaghiLabs we BELIEVE in customer support!

That’s why, when we found that customers of our Done-For-You Traffic Consultations needed MORE help after the sale, we went and actually put together an entire support staff JUST to ensure they can make full use of the campaigns we build them.

And one more thing, my young padawan…

When you get a Done-For-You Traffic Consultation, I’m going to FIGHT YOU on this point…

You’re going to resist maintaining a website that is a RESOURCE. That people will keep coming back to over and over again, regardless of whether or not they optin to your mailing list…

Not only that, we’ll give you a strategy to KEEP building your website’s content so it grows and grows and keeps getting free SEO traffic from TENS OF THOUSANDS of keywords.

And there’s ONLY one way to get that kind of help:

Get the DFYT Consultation. Option #1 we’ll give you the advice AND do it for you.

Get the DFYT Consultation Option #2 we’ll show you how to do it yourself and offer you more help later.



Traffic Secret: I know what you did last Private!

No need to be embarrassed…I won’t tell!

Hehe, Funny story…

Couple years ago, I was instructor at a closed mastermind in Pasadena, California.

I addressed the room:

“Suppose you were on Google searching for, I dunno…say, ‘gay porn’…and you saw this ad…”

(Members in attendance: a pastor, a Mormon, 2 seniors, a few ladies…)

Me? Unworried. I couldn’t care less. The example wasn’t to make them laugh. I’m not a clown.

There was an important point to be made.

The reaction was mixed giggles. Except one side of the room, where the youngest, most “hip” group sat–they had bewildered, mostly confused looks and I could not understand the reaction.

Session ended well after midnight. All of us starving, beaten, and tired…we socialized with the group and THAT was the first time I became embarrassed.

I was told that TWO of the members of the “hip” younger group were gay!

Before I tell you what happened next, let me get to the point of this message…

The lesson I shared in that “embarrassing” example was an important traffic tip.

People are MULTI-DIMENSIONAL. They are, after all, people…not keywords, as most marketers like to believe.

Take you, for instance:

You’re a marketer and you care about leads, traffic, conversion, business ops, and affiliate programs.

But are ALL your searches about these topics?

I mean, what YOU type at the search box could be ALL KINDS of stuff. Yes, even triple-x sites and odd fetishes, 2 girls and a cup, jap eel-eating, and all that. C’mon, these are amongst the top uses for the Internet!

Picture this…

While you’re browsing your strange websites in private you see an ad about a way to fill your business (not your cup) with traffic, and it catches your attention…wouldn’t you click it?

Point made?

You have LOTS of interests, besides your “this minute” interest.

And you’re more likely to buy from my traffic ad while looking at naughty stuff than you would from all those free weirdo video sites you look at, ya freak.

That’s one of the secrets I use to set lead-getting records.

It’s all in how we write our ads. And you can get us to write traffic-impaling ads for you here.

Oh yah, about the two students in my story…

There was no need for ME to be embarrassed. Apparently, the reason for the strange looks they gave me was…

In the back of the room, one of them was showing the others porn (of the gay variety) at the EXACT moment I made my example! They thought they were busted! haha

Talk about a case in point. :)


P.S. Click the link and stop wasting your time online.

pps. i can tell what you’re doing when you think no one’s looking

ppps. stop looking at porn

pppps. hand off snakey


pppppps: sorry ladies

ppppppps: don’t target xxx keywords, that’s just stupid

Finally Revealed: Google-Friendly SQUEEZE Pages!

Google loves you…they really, really love you!


Let’s talk about SQUEEZE PAGES.

Are squeeze pages dead?

Does Google hate them?

“NO…they are not dead and Google LOVES them!”

Actually, Google USES squeeze pages. Take a closer look:

– gives you ONE option only: Type a search. Squeeze.

– login or sign up. Squeeze.

– Adwords homepage itself: login or sign up! Squeeze.

Squeeze pages are GOOD, Google loves them.

“What Google hates is what marketers DO with their squeeze pages…”

For instance, your hidden agenda: Why do you need my email if you’re going to give me a ‘free’ video or ebook? Why can’t you just give it to me?

You want someone’s address to email them. Just say so.

And your lack of navigation on what are otherwise SINGLE page websites with no other useful content inside, hidden or unhidden. Oh yeah, because why? navigation HURTS conversion and wastes clicks!

Well screw that.

Lately we’ve been experimenting with an exciting squeeze page DESIGN that Google and every other search engine LOVE. It allows navigation without hurting conversion.

We’ve been running it for years and even the Adwords Gurus are stumped why we’re still in Google’s good graces.

In fact, when we combine this new design with a special copywriting trick we call “Time Continuum Headlines”, our squeeze pages convert cold PPC clicks to PPC leads as high as 60%!

Hey, even top copywriters barely scratch 15% with cold traffic.

And if that’s not enough to convince you that we’re onto something, then check out the screenshot below:

Turn on images to see these amazing stats

The stats you’re seeing are NOT ours. They were sent in by one of YOUR fellow YaghiLabs subscribers who tried only our Time Continuum Headline idea. Pay attention to the NUMBER of leads that came through to get an amazing 94.4% optins per unique click.

High 5. Highhhhh, hiiigh 5!

Of course, these stats are not typical. They’re actually rather REMARKABLE even to us.

Bad news though – we’re never planning to TEACH this information in any course or training program, since we’re a service-focused company.

The Good news?

All our Done-For-You Traffic clients are getting squeeze pages designed and written BY US using this…well…”trade-secret” method.

Need to know how you can get us to design your landing pages for you with our cold traffic converting approach?

Click here to read more…



Why No One Buys Your Stuff

…and how we can show you what to do about it!

So last night, I took my wife to visit relatives.

We decided to pick up a cake from a famous dessert shop here in Amman. There were many delicious options to choose from all safely kept behind large glass cases.

But I did not end up buying a cake.

Know why?

The cakes had no labels on them…

No price

No description

Not even a NAME!

I had no problem asking one busy staff member about an amazing looking cake with chocolate icing: “What’s in this?”

“It has fruit and cream,” said the cakeir.

Ermm…How about this, I continued?

More ingredients were rattled off to me.

“And how much does this cost?” I inquired. He made no secret of his agitation.

Finally, I chose a cake at random so I wouldn’t ask any more questions. Took the receipt and went to the cashier to pay.

“Do you take Visa?” I asked.

“No. Cash only.” The cashier replied shortly.

Okiedokie then. I walked out.

And just like that, they lost a sale they ALMOST had.

The lesson…

When in business, you should be prepared for all kinds of questions (some good and some stupid)…

But when you’re paying for advertising, it would be outright retarded to not anticipate and ANSWER the most important and common questions your customer asks.

At YaghiLabs, our customers have a lot of questions too. In fact, it takes two full time employees just to respond to all the emails we get.

We get questions like,

“How can I get more traffic to my offer”


“Can you still get traffic with Google PPC?”

…but we rarely receive questions on product descriptions or how much they cost.

And there’s a very good reason for this.

We believe our “traffic” should have all the information they need to make a buying decision.

All our products, their descriptions, and prices are listed right here:

And if you care about traffic, invest in it, and focus on learning it…then you too should ensure potential customers don’t walk away with questions unanswered.

Link to and describe (with prices) all your products. And make the information available from EVERY page.


How Much Do You Earn From AdCenter Campaigns?

Microsoft AdCenter searchers tend to be older, and more importantly, have previously made purchases on the Internet.

The decision has been made to launch your new Internet Advertising Campaign. You have picked your product (or products), decided on your message, look and appeal to your potential customers, and built your website. After setting up your merchant account you’re ready to Rock the World!

Now you need to ask the following:

“What is the best way to gain exposure for my website on the Search engines?”


“Which service is going give me the best return on my investment (ROI)?”

In order to achieve both Internet visibility and the best ROI, the most dominant search advertising platforms available in the industry today are Google AdWords and Microsoft AdCenter. These are “pay-per-click” (PPC) options. AdWords is a fantastic tool for your marketing effort, but it may not be the absolute best tool for the job. For the purpose of this series of articles, I‘m going to analyze, and pass on, information specific to AdCenter. Then you can determine if it’s something that fits the profit vision for your product.

Google dominates about 90% of the market by some estimates. So why not just not load up on Google AdWords and go make a million dollars? Well not so fast there neophyte, let’s look at some facts…

I’m going to offer you insider information that will help you decide where to place your ad dollars.

Monthly Search Volume

The 10% of traffic that goes through AdCenter still amounts to billions of searches per month. Research has shown that users of Google’s search engine tend to be more affluent, suburban and small-town. Microsoft’s searchers on the other hand, tend to have a more diverse background, varying levels of income, and live in either rural or urban areas. Microsoft searchers also tend to be older, and more importantly, have previously made purchases on the Internet. We know that these people will buy if they see value…and we want people who are willing to purchase!

In the next segment of this 3-part series on AdCenter Campaigns, I’ll analyze the conversion statistics, side-by-side comparisons, demographic research and more…


How Important Is AdWords In Your Marketing?

Are you better off with it or without it? Find out now…

Almost all businesses could benefit from the proper use of Google Adwords. I’m pretty confident most business owners froth at the mouth a little when presented with fresh new humans to sell to but…

Not Every Business NEEDS Adwords

In fact, some businesses are better off without it.

But you? Are you better off with it?

Well that, my friend, depends on the type of business you have.

The important thing here is that your business is heading in the right direction and is profitable.

Yes, Adwords is practically the only place on the planet where you can show or offer your product/service to another human at the exact moment they look for it. Emotions are high at the time of searching, which greatly enhances the chances of people buying.

So Who Doesn’t Need Adwords?

Did you ever hear of “that girl”…a YouTube phenomenon if ya like. Started making a few silly videos of herself doing her make-up so her friends could see how she did it. Next thing, her videos get millions of hits and she ends up on tv and radio shows all over the UK.

Oh, and she made a ton of money. :)

Thing is, I bet she never even heard of Adwords.

If her plan from the outset was to start such a business, then some would argue an Adwords campaign may or may not have been a good strategy to kick start interest.

So How Do You Know If It’s Right For You?

We had a client a few weeks back who wanted to start a ppc campaign. After a consultation with one of our in-house experts, he soon realised that ppc would be a waste of money for his type of business. Saved him hours of lost time and, well, a lot of wasted $$$.

Inside our Internet Business Academy there is a whole module devoted to this topic. It will teach you exactly how your business should be structured in order to stand out like a Ferrari in a scrap yard.

You will learn the best way to market your type of business and, if Adwords is right for you, we’ll give you access to our ppc experts who can teach you or even help make your business profitable…ASAP! 😉

Some Things To Ponder…

While Adwords can generate massive amounts of leads and sales almost instantly, it’s by far the hardest to master. I know first hand how awesome Adwords can be and I also know how it can damage you.

Oh, and Do NOT rely solely on Adwords.

Here is the link again…

Internet Business Academy

lots of love

ewan 😉




How To Generate A Lead Using PPC


Fred, an aspiring PPC advertiser asks,

What makes more sense?…

“Send visitors searching under my brand name to my home page – from a keyword they entered with the assumption they know something about my company (or brand, or product or service) without specifically knowing what they’re searching for (apart from my company)?”


“Create an optimized landing page around some free content that’s going to be engaging to my target audience – directing the company name PPC searches to this page – and include a sign-up form on the landing page?”

Dear Fred, definitely the latter!

Let’s dive into this…

How To Generate A Lead Using PPC

As a PPC advertiser, select which keywords you want to target with ads.

Then write targeted and relevant ad copy which people looking for those keywords would be interested in.

Don’t use the ads to make a sales pitch.

Instead, use the ad to attract visitors to a lead page or opt-in form.

Here’s the rational:

The “go for the jugular” approach (where you try to make the sale immediately) is far less effective online. Instead, it’s preferable to focus on generating leads. Collecting a stranger’s name and email address is much easier than persuading him to buy right away. It also allows more time to build the trust and credibility needed for short term sales and  long-term buying relationships.

Hands down, THE best way to get more leads is to use PPC

However, there is a ton of misinformation across the web on this topic.

You generate leads with PPC by connecting the searcher, who has an idea in his head of what he is looking for, with the ad you put on the PPC engine. This directs to your landing page when the searcher clicks your ad.

The key is to keep in mind what a person is looking for when inputting their request on a search engine – no matter if it’s Google, Yahoo, Bing or YouTube.

Same concept for Facebook as well but with Facebook it’s based on demographics.

When running a PPC campaign your task is to optimize your campaigns by managing the relationship between clicks, conversion and cost.

Keep conversions increasing while watching the cost to drive each conversion down.

In theory, this is a simple concept but many a PPC advertiser have lost their shirt pursuing this process.

Let’s conclude with the main ingredients for PPC lead generation success…

  • Implement Conversion Tracking.
  • Comprehensive Keywords: generate a list of keywords that you refine to find the keywords which convert best for you.
  • Proper Landing Pages: Don’t send the traffic to your home page. Ads should have landing pages.
  • Lead Generation Form: Keep it simple.  Research has shown that less is more. Usually just ask for name and email, or only email.
  • Offer an Incentive: a free trial, 30 day discount, etc. Incentives increase conversions.
  • Make it Easy to Contact: Just because they found you online via a paid search doesn’t mean they might not want to pick up the phone to call you. Make it easy for your leads to contact you.

This Is What Yaghi Labs Does…

We’re advertising, traffic and promotion experts.

We create a persistent flow of new visitors to your website and make it grow automatically.

Important – without traffic, your online business starves.

Most advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant. Our team of advertising experts share with you the “traffic maps” they’ve engineered to make advertising independent of search engines.

This is an exciting section inside our Internet Business Academy course which shows you how to totally automate your traffic and remove dependence on any traffic suppliers.

More Details Here:

How Does PPC Tracking Work?

Without PPC tracking your PPC campaign will not survive. You will not make any money, in fact you will lose a lot of money. There are ways to avoid this happening to you.

Pay Per Click (ppc) tracking is essential to any campaign if it’s to be successful. Most of the ppc platforms themselves have decent tracking facilities but there are also external tools, such as Google Analytics, you can use.

Get this wrong and you will LOSE a ton of money; believe me. 😉

It’s important to track everything. The two most important numbers are CTR (click through rate) and sales.

CTR determines how successful your ad is at pulling customers into your site while sales, quite obviously, show you how well you convert visitors to buyers.

So How Does PPC Tracking Work?

Impressions, CTR and CPC (cost per click) are measured inside the ppc platform.

Conversion tracking can be done within most search marketing services or you can use other available software.

For example, tracking inside Google involves placing a cookie on a user’s computer when they click on an ad. If the user clicks on your Google PPC ad, and reaches one of your conversion pages, their browser sends a cookie to the Google server. Then a small conversion tracking image is displayed on your site. When such a match is made, Google records a successful conversion for you.

The ability to see the performance of each keyword is also crucial. This is achieved by producing and closely analysing 2 reports…

The google keyword report (for cost information)


Your sales report (from your web analytics tool). In addition, you can tag the keyword destination URL in order to gather even more accurate data. There are other methods which can be used but these are the basics. With this info you can tweak your campaign and target/add converting keywords to your list.

Yes I know,

for the beginner, on the outside looking in, it can seem an extremely complicated process and when you don’t understand it, it is! I have seen countless newbies lured in by the instant traffic and shiny $$$ signs. In their excitement, and without proper understanding, they either don’t get the steps correct or they miss them altogether!

I knew this kid who…

was desperate for leads and didn’t want to spend money to learn. C’mon, that’s a waste of your ad budget right? :) Anyway, he set up his Google account and started driving traffic to his high converting web page; only it didn’t convert very well…

…in fact, it didnt convert at all! The idiot had messed up the tracking code and while he sent a hoard of visitors to his site, over $1000 worth of visitors to be exact, all they got to see was a 404 error!

What A Dumbass, and yes, it was me 😉

Do NOT make the same silly mistakes.

But Yes, You Are Right

PPC is without a doubt the best and fastest way to traffic and sales. That’s all business is, finding people and making sales, agree?

But you MUST know what you are doing or you will die fast.

Inside the Yaghi Labs Internet Business Academy, we are teaching online marketers how to be profitable straight out of the gate.

No hours of frustration, no $1000’s of wasted ad spend, easy decision right? 😉

See you inside

lots of love

ewan :)




How To Get More PPC Traffic

here’s how to get yourself as much PPC traffic as you want

If you follow the simple steps I’m about to lay out here, you will be able to get yourself as much PPC traffic as you want.

So, how to get more ppc traffic…

Think of it this way, you are walking down an extremely busy street and a shop owner is standing at the door of his shop casting a net and pulling potential customers in. If he wanted to get more people into his shop, I’d tell him, “get a bigger net dude” 😉

PPC is like casting the net.

Your net has some pretty cool advantages. You can set it to only pull people in that are already interested in your stuff. So it’s important, when trying to get more ppc traffic that you start with the best possible net. Before we go into casting it, we needa make sure that it’s working.

Weaving a killer net

Getting the best out of anything starts with a solid foundation. You must go after the right people.

Keyword research and selection

If you are already doing some ppc marketing you have probably done this bit but stick with me…

It’s important to keep the keywords in each adgroup, very closely related.

I find this bit sooooo much fun. Take some time out and think about what it is that you offer. Try to think of around 10 keywords and write them down. This is your ‘seed keywords’. Then go to Google’s keyword tool external and enter them in one at a time and run the search, this will give you a ton of keywords and throw up all sorts of new ideas for you.

Writing your ad

Get real creative during the ad writing process. Just because the search engine is showing your ad it DOES NOT mean people will click it.

Offer the user EXACTLY what they are looking for.

Here are some other little tips for ad writing:

  • using the keyword somewhere in the ad or even as a headline can help (the keyword should appear in bold if it’s in the ad).
  •  ask a question in the ads headline if appropriate or make a cool statement.
  • include a strong call to action so the user is prompted to click your ad.
  • research the keywords you are bidding on. see how the ads look on the page. if the ads use up all their alotted space, write a short one -or vice versa.

Ok, so now that you have maximised potential traffic in what you have running, its time to…

…get a bigger net

With a strong net you can now go and cast it wider in your search for more customers. I must stress however that you must do this step by step. You needa test and watch your live ppc ads like a hawk. Shut down keywords and adgroups that are not working and ramp the up the ones that are. We call this optimising. This is done on a daily basis. Casting your net wider is completely up to you based on your ad budget and how fast you wanna expand.

More keywords

This is your first step in expanding. Search for more related keywords that you want to bid for. Run your ideas through the Google keyword tool. You can also use a mis-spell tool and bid on keywords that have been mis-spelled by the user. These can prove great for ROI, not many advertisers are this savvy and you can often get CPC at a fraction of the cost.

More adgroups

Once you have a new list of potential keywords, group them into new adgroups, remembering to keep them all tight and closely matching. I suggest you use ‘phrase’ and ‘exact’ match and leave out ‘broad’. Include any negative keywords you don’t want to show for, such as free.

You can target more places

I saw a massive rise in traffic when I started advertising in new countries. This may or may not be a strategy you want to use but away from the usual, UK, USA and OZ type countries, competition isn’t so fierce.

Go live on more platforms

There are several PPC platforms you can get your message out on. If you are live on…

  • Google AdWords
  • Facebook PPC
  • Yahoo/Bing network

…then chances are high that you will be getting as much PPC traffic as you can handle 😉

If you have any other PPC or marketing questions, just holler at me in the comments section.

Believe it or not, but getting the traffic is the easy bit. converting them to sales can be slightly harder. Inside the YaghiLabs Internet Business Academy, you will learn all about how to maximise sales and everything else you need to know

Heck, we can even do ALL your marketing for you :)

See ya inside the course

Lots of love


how does ppc campaign management work?

How to manage the main parts of your PPC account so it all works to make you money.

campaign management for ppc marketing is a fancy term for how the account is run. it works by effectively managing the main parts of your ppc account which all work together to achieve the desired outcome. you can do this yourself or pay to have it done by experts. if you choose the latter, do your research before parting with your hard earned $$$.

the 2 secret words to reaching effective campaign management are…

organisation and structure

like DNA, the structure of your ppc account is unique to you and your business. from each campaign right down to the keywords.

how it is structured will be determined by you and the type of business you have.

say for example, you have a sports shop…


you could set a campaign for each type of what ya want to advertise. one for jackets, one for trousers, one for shoes, one for camping, and so on.


then inside each campaign, you have adgroups. so if your campaign was camping, you could have your adgroups for each thing related to camping that you want to advertise. one for North Face sleeping bag. one for thermal sleeping bag, and so on

dya follow? 😉


then your keywords are grouped tight for each adgroup, each keyword would be a spin off from the main keyword, such as

  • thermal sleeping bag
  • warm thermal sleeping bag
  • double coated thermal sleeping bag
  • pink fluffy thermal sleeping bag :)

killer ads

each adgroup will have an awesome ad that suits…

 Going Camping?

Come and see why campers from all over

the world get their thermal sleeping bags here


you will never run outta room in your Google AdWords account, you can have

  • 500 campaigns
  • 20,000 adgroups per campaign
  • 5000 keywords per adgroup
  • 3 million keywords per account

plenty to work with huh? 😉

ongoing management is crucial

once you get your account setup and have some ads live, you must watch them like a hawk and be ruthless with what isn’t working. don’t get emotionally attached. it gets deleted :)

say for example you are willing to pay $5 for each lead. if the adgroup (display network) or keyword (search network) has reached a little over that cost without generating a lead, it would get killed from the account. there is waaaaay more stuff that WILL work to be wasting your prescious coins on the shhiiyyaatt that doesn’t.

extra reading

i recommend you read ~~> this article <~~ on bid management, it should help with the bidding process and the management of killing keywords that don’t work :)

lots of love


oh, if you would like to become a killer PPC marketer i suggest you come and learn from one of the best in the world, no not me silly, i’m #2 :)

my buddy, Jim Yaghi is killer, like, waves his wand, sparks fly and traffic spews everywhere…

…come check out the Internet Business Academy, we put together a course, contains everything you will ever need to know to simplify and automate an online business

Will your next Campaign FLOP before it Launches?

Call it beginner’s luck.

Because I’d be lying if i told you i knew what i was doing. I was green as French freakin khaki when my first success in Internet Marketing came!

Right now, there’s a pretty dangerous thing i think you’re doing…which you’ll only find out about after you’ve invested a year of hard work building a business online.

Bear with me a moment…

So even though i was pretty fresh, a top business education company recruited me to manage their traffic on a “low-risk” pay-per-sale basis.

My mathematical background proved handy and dandy.

Within months i was bringing in 90%+ of their sales activity…not by any marketing merit of my own. My ads were lame, but they were adequate.

See most people who know my story don’t know this little secret about me…


Although i was labeled the #1 AFFILIATE for that company, i really wasn’t an affiliate at all.

Unlike an affiliate, the company was paying all the advertising costs for me.

They fronted the $10,000/month i was using to advertise on Google and generate over 3,000 leads/month.

They did all the selling. Emails, sales letters, affiliate programming, SEO, and more.

They provided the landing pages i drove traffic to.

They created all the products i was advertising.

They provided all the staff; programmers, copywriters, customer support, and everything else.

Even my sales heavily depended on the company’s well-established reputation in the market…which took millions of dollars and years of work from them before i ever showed up.

All i really did was keep the traffic coming.

Which was a relatively insignificant contribution from me toward the success i enjoyed.


Not to be overly assumptive, but i don’t know you personally, so forgive me if i’m wrong…i’ll venture to say i had it easy compared to you.

Chances are you’re a one-man-(or woman)-show.

If i’m right, then you’re taking a HUGE GAMBLE.

Running an online business is not easy. It takes a great number of skilled staff and LARGE financial investment upfront before money starts rolling in.

And if you don’t know this RIGHT NOW, you will find out on your own when it’s too late…sort of like i did.

Your entire year’s work will be rendered useless just because of how LONG it takes you between starting up and being ready to take orders.


Most business startups don’t have enough finances, time, or skills at their disposal to launch any campaign quickly.

I got lucky…

Shortly after becoming the #1 “affiliate” for that company, they invited me to create a training pogram to add to their product inventory, sharing the strategies i used to get so much traffic.

It took me 3 months of intense labour to create it.

Needless to say, i only have reputation in the market because that product became a HUGE seller.

I believe we sold over 3,000 copies in the launch week … and it was the publisher’s first ever million dollar launch.

But something awful happened within months of the launch.

That product became obsolete and was eventually taken off the market.

Literally, the customers who bought after 6 months could not even see the same screenshots i was displaying … because the traffic platform had changed so drastically.

Not to mention that most of the traffic strategies and techniques i showed no longer worked.

Think about this…


Had i produced, published, and marketed that product on my own it would have taken me another 12 months.

By that time, my product would have still become obsolete. Difference would have been, that it wouldn’t have had a chance to make a million buckeroonis.

The “gods” were smiling on me though…

Before i ever wrote the product, the publishing company already had a subscriber base of over 300,000 people, amongst them thousands of existing customers of their other products.

And they had a seller relationship with their subscribers that spanned years before i showed up.

They also had a staff of 50 people skilled in various areas who could put up websites, sales letters, email series, and order pages in DAYS.

We literally launched the product and began taking orders before the product was even complete (let alone uploaded to their servers)!!

All because i combined my product with an existing marketing company’s resources.

Something few online businesses get to enjoy.

Here’s another example…


Another product i produced in partnership with a copywriter literally took us TWO YEARS to put in place all the marketing. In fact, we RE-created the product itself three times in that period…and invested 50,000 from our own pockets toward staff and advertising.

And despite our best efforts, some components of the final product became obsolete before the final product was complete.

This is the nature of business online.

It changes fast.

Which is what inspired the “Everything Deal” i began talking to you about last week.

It is a way for YOU to combine your skills with the resources of an existing, established, well-staffed company…just like i did in the beginning.

Because i KNOW that if you still need to learn all our skills and do all the marketing yourself, it would take you years before you were ready to take orders.

Worse, if you wanted to outsource work, it would cost you hundreds of thousands of dollars.

And once your contractors finished their commitment, they’ll still collect money from you…and you’d be left gambling alone with your investment.

So we decided NOT to sell our marketing services…

Instead, it makes more sense that we INVEST our time and skills up-front, combine them with yours, and hit the market running with your product…making money with you as ALLIES.

After all, i know you have good ideas and knowledge of the market you want to reach.

And we have an awesome marketing staff that would compliment your efforts.

Each of us focuses only on what we do best and enjoy most. Everyone is happy.


So I’d really like you to take a few moments to consider our “Everything Deal” again today. Read about it here…


Read up on it now. It’s the only way to conserve your effort.

It’s the only way to be able to focus on producing top quality products.

And it’s the only way to ensure there is a market for your product that will be excited to buy and send you money regularly.

See if you agree with our cool strategic alliance idea…and apply to work together as an ALLY instead of a client.



WordPress Plugin that ENGAGES visitors to spend more time?

one of the features i’m really proud of in the YaghiLabs IBA  is a Continued Help community forum where students get to interact with our staff and one another, asking any questions that come to mind and get answers.

Well, one of our students submitted this great question i wanted to share with you…

Last night it struck me how much I clicked on the “related” links to the right of the posts on your ( site.

Do you have any recommendations for anybody trying to do the same thing on their web site? Is that something custom you guys wrote up, or are you using a content management system (like Joomla or WordPress) to accomplish this?

I as a reader stay engaged in your site longer than I normally would simply because another related article is right there for me to click on without going back to Google to continue my search.

Just a note to other IBA students. I have a bachelor’s in computer science, so accomplishing something technical like this is relatively easy for me to do myself. If you feel your blood pressure going up at the thought of web site design, please see modules 4-10 and 4-11. Module 5 has some good stuff about this too.

Never sacrifice focus on your business getting hung up on relatively mundane tasks. :-) Even I have hired PLENTY of technical work done because my time was better spent doing other things. My 1.5 cents. :-)

Well, like i said it’s a good question and i’m proud of Drew for picking up on the navigation we added to the right of our website.

It actually involves a great deal of custom programming that took me months to implement alongside a number of other features.

You might feel the temptation to go find a plugin to offer related posts to your readers on your blog and think this is THE SECRET.

And if i were some self-appointed Gooroo, i’d probably package up all that custom programming into a paid plugin and try to sell it to you for $197 as the ONLY thing you’ll need to start seeing insane traffic at your website.

I might even turn it into a monthly membership so i can keep sucking up all your hard-earned money for a few more months until you discover the truth…

that the plugin has NOTHING to do with why you want to keep browsing our website.

But i’m not that kind of guy.

I’ll tell you the embarrassing truth, with all its ugly warts…

For less than $20, the IBA will save you 30,000$ in custom programming fees and 6 months of my time i wasted to discover that the world’s most PERFECT interaction plugins don’t do a damn thing.

See, around April of 2010, i decided that i knew the secret to creating a KILLER website.

Being the badass programmer I am, i estimated it would take me 3 weeks to build a number of awesome features into my WordPress website that will increase visibility, interaction, and virality…

So I began by designing the website’s look in photoshop after studying a number of the web’s most trafficked websites…

Then began to write all the complicated code to make it real.

The particular Related Posts plugin i built was all custom.

It used a number of Artificial Intelligence techniques to offer highly related posts to readers of the website.

It used a very complicated database query that took months to debug and optimise.

I spent another month making the sidebar widget move with the scrolling of the page, because there was this “deep psychology” that if people finished reading at any stage, they should have an option of what to do next.

All in all, this entire exercise ended up taking SIX MONTHS to complete. Had I hired a programmer instead, it might have cost $30,000 in coding fees.

But it was PERFECT and it used a number of complicated algorithms which i developed after reading several scientific journal publications on finding related posts quickly.

Then launch day came…

No content had been developed.

No income had come in.

Nothing was for sale.

And when it was all said and done, and real live visitors hit the website, the query became so taxing on my server that i had to upgrade to a bigger one.

Wasted more time doing the migration.

Spent a few weeks trying to optimise the database query further.

Even crashed the server several times.

And any time a visitor arrived on the website, it would take a full 40 seconds to load the next page.


What use was all my interactivity features and research and custom programming if the site crawled?

I had to kill the feature.

In fact, one by one, all the custom plugins i developed were killed off.

Some had bugs.

Some had no practical application.

Some were just unpopular waste of time features.

In the end, all the remained was the overall look…

…and the content.

Drew did make a correct observation though…

The website DOES get you engaged and keep you browsing for more articles.

But the related posts have VERY little to do with it.

The content is everything.

Because think about it…

if the article you first read sucks and holds no value for you, then you’re unlikely to click another article, regardless of how related it is.

The lesson?

Don’t get caught up in the technology. It will waste your time and money for little reward.

Focus on the PEOPLE who arrive on your website.

Give them engaging useful content, and some BASIC navigation.

They will keep browsing not because of the technology…but because of the inherent value in your content.

Because it is enlightening.

Because it is entertaining.

Because it is relevant.

There’s an actual method to the madness…which is what makes our website so much more engaging than any other website in the market.

For less than $20, you’ll know the method.

And you won’t need to hire programmers for $30,000 or spend 6 months making the same mistake i made.

Join the IBA for only $19.95 here…


Remember, it would be more profitable for us to tell you that the technology is the secret. But we’d be lying…

That’s not how we do business here. The IBA is full of honest, uncomplicated, straight-forward advice about what works.



Get Google Ads Free

here’s an old Clickbank product that received a fair bit of controversy…and was taken off Clickbank’s Marketplace eventually….

Get Google Pay-Per-Click Ads Free! Get $1 Million A Month In Google Pay-Per-Click Ads Free! New Secret By New York Doctor Who Made $300 Million! Earn 75%.

$/sale: $40.55 | %/sale: 75.0% | %refd: 86.0% | grav: 731.24



Does it really live up to its title? Is there really a way to get Google Ads for free?


Let’s take a quick look…

Arbitrage is a common marketing practice where you  can take advantage of a price difference between two or more services.

“Get Google Ads For Free” teaches this concept:

Sell ad space on your PPC landing page – and make back any money spent on Google’s paid advertising.

Another way, is to use a combination of SEO with PPC to “discount” your cost. But it’s not really free, is it?


Some affiliate marketers promote products without actually trying or even investigating the product for themselves.

This product gained controversy because a couple of guru’s promoted it to their email subscribers.

Why’d it get taken down?

A couple of days later, the same gurus who promoted it apologised and retracted their recommendation.


Retracting a bad recommendation may have been fine Damage Control…but the damage was already done.

Did the product not do what it promised?

In short, yes.

The principle sounds correct in theory, but getting Google Ads Free, is a dangerously misleading sales pitch.

First, you still have to pay for the ads. So they’re NEVER free.

It’s just like any online business – there are costs and there is revenue. If you can recover your cost, you effectively get your advertising “free”. But isn’t that what being in business is all about?

The struggle still exists.


Many savvy marketers disagree with placing ANYTHING on a landing page besides the primary offer. After all, any distractions you give your customer that send them AWAY from your site will certainly lower your conversion rate – and cost!

A landing page must provide the user with the information they are looking for and direct them to more useful information. It’s sole purpose is to sell your product.

3rd Party Advertisements open the opportunity for visitors to bounce from your site before buying or even seeing what it is you have to offer.

Many people lost money following the advice and discovered the method was a far stretch from “Free”.

A small group of Clickbank affiliates claim to be making more money now, on the other hand. They’re earning both from Adsense as well as their product sales.

None would go so far as to claim it was “Free” advertising though.


Sadly, at the YaghiLabs Internet Business Academy, we don’t offer much advice on Arbitrage.

We think it’s a little tacky to display ads on your landing page.

Besides, Adsense earnings are SIGNIFICANTLY lower than targeted PPC ad costs. Google shares revenue with you when you put ads on your page – but they do not share in your advertising costs at all.

As far as we can tell, there is no real way to get Google Ads free – but we’ll do you one better. We can get you hits to your site without paying a single cent.

Better yet…

The Entertainment business model we teach you derives insane income from selling Ad Space in a different way.

And your landing pages?

While there are some who argue that a landing page should limit navigation – we found that Landing Pages convert WAY BETTER when designed a special way…

You’ll see…

We recommend always having a SECONDARY offer…

Leakage is a smart tactic.

It permits the 70+% of landing page visitors who don’t accept to your offer (and who you pay for) to do something else that’s useful.

But there’s a special technique.

Do it wrong, and you WILL lose conversions and money –

Do it our way, and its rewards are significant!

Want to learn our very profitable leakage method?


Join the Internet Business Academy at…


It’s $19.95. What you learn for such a tiny payment, no body has ever taught.

You get to see how our students are getting THOUSANDS of free, daily visits to their offers – and making money from letting others advertise with them.

Enroll with us. It’s the most profitable decision you’ll make this year!




Why Do PPC Campaigns Die

Common sense for the PPC ignoramous of the marketing world.

Because things can change fast, and if you’re not showing up to react to the changes, or progressively stay in front of change, you lose. Game over. Go home. The PPC campaign dies.

So you should be evaluating your PPC campaigns on a regular basis. This is the only way to stay ahead of a constantly changing market. The moment you stop managing your PPC campaigns is the moment they die.

Here are just a few quick tips to prevent your PPC campaigns from completely dying out, but by all means not an exhaustive list.

Know your metrics

This is most important, so I’ll write it first…

Figure out how much it costs to acquire a customer. Then make sure you aren’t spending more to obtain a customer on clicks that what you’ll earn as a result of acquiring the customer. Common sense really.

You’ll see a helpful list below this point here, but suffice to say, if you are paying more than you make, your campaign will be donezo!

Keep abreast of new features

The Google Adwords platform has dramatically changed over the years. Microsoft adCenter has made a comprehensive round of recent changes.

Take advantage of change. Evaluate your campaigns using the tools that the engine provides.

Always be evaluating

Pay attention to the obvious i.e. click-through rates and conversions. Study the not-so-obvious i.e. the copy that most appeals to your audience. Then, amplifly the positive. Eliminate the negative.

Study your competition

The more time you spend and deeper you go with competitive intelligence, the more questions you’ll develop. Before long, you’ll start to make predictions about your competitors’ behavior. This will lead to your own campaign adjustments.

How about a PPC campaign done for you, setup, ready to hit play?

Here at Yaghi Labs, we can have a complete PPC campaign setup for you in your own account. It will have tens of thousands of keywords, about 500 adgroups, and roughly 1,000 ads (not unique of course).

Our PPC expert, Jim Yaghi (CEO here at Yaghi Labs) will recommend the daily budget to be set, a recommended bid for all keywords, and it will all be paused and waiting for you to hit go.

Check it out here:

When To Hire An Adwords Professional

Know when to say when… Do you need to hire an Adwords expert? This post likely confirms what you already (unless you don’t know).

Are you an Adwords professional?

Didn’t think so…

Anyone can set up an AdWords account and generate traffic to their website literally at the push of a button. Sounds simple in theory, eh? Truth is of all the people who try Adwords on their own, very few will succeed.

Do You Have The Time?

PPC advertising consumes an enormous amount of energy, and time every month to keep a campaign running properly. If you do not have this kind of time and energy to give towards your PPC advertising and still effectively run the other parts of your business, then it’s time to hire an AdWords professional.

Look for experts you know can do more for your PPC campaign than you can. Hire an Adwords expert to set-up your campaign and run it for you over a shorter period of time. Then, you can learn how to manage it from there once everything is set-up and in place for you.

Do You Have The Skills?

Google is constantly making changes and progressing. In order to keep up with your competition, you must be currently knowledgeable about the AdWords platform and on PPC management. Not only this, but you also have to stay up-to-date with everything on a constant basis.

Again, if you don’t have the knowledge or time to keep the knowledge you have up-to-date with all the ins and outs yourself, then it’s time to hire an AdWords professional.

What’s Your Budget?

How much you’re willing to spend on your advertising is also a clear indicator on whether it’s time to hire a professional or not.

If you’re not risking that much and only want to spend a few hundred dollars a month, then more than likely it’s financially smarter to go at it alone. This way you can advertise for a few months, get your feet wet, and should be able to manage an account well enough with a small budget to turn a profit for the same amount you would pay a professional upfront for setup.

On the other hand, if you don’t have the time to learn how to do it, maintain it, and keep yourself efficiently updated, then it more than likely won’t be financially smarter unless all you’re looking at getting is experience.

Advantages Of Hiring An Adwords Professional

The benefits of hiring an expert are the following:

    • free your time for developing other areas of your business,
    • better control over your PPC budget, i.e. no more trial and error, lower the risk of failure,
    • you don’t have to go through learning anymore, and
    • ultimately could be very rewarding for your business.

Disadvantages Of Hiring An Adwords Professional

The possible disadvantages in hiring an expert are the following:

      • you become dependent on the expert,
      • you have to spend time on finding the right person, and
      • you’ll have to give away confidential data.

The only other alternative would be allowing Adwords to bid automatically for you, but of course there are ups and downs in using a tool like this, especially if you don’t have the knowledge to use it correctly.

How To Find A PPC Expert

The evaluation of the expert or expert company has two equally important parts:

        1. Check the background of the experts – who they worked for in the past, what their results were, how their clients describe them. Someone may be good enough to sell for you, if they’re convincing enough to sell to you.
        2. Ask the expert to do some kind of evaluation report regarding the different ROI levels you should expect at various costs. The price you pay will undoubtedly vary from one expert to another. Some charge by a percentage of your advertising budget, and some charge a fixed sum per month. Campaign set-up also varies by expert or company, as some include the service in the overall price or charge separately.

The “Done-For-You” Traffic Solution

Jim Yaghi, the owner of this site and CEO here at Yaghi Labs, uses a method for building campaigns based on a DEEP knowledge of how search engines work – at the ZERO’s and ONE’s, binary, electrical impulses level.

Before Jim was ever an Internet business owner, he was one of the top artificial intelligence experts, specialising in search and decision engine algorithms.

When he was 19 years old, Microsoft found and attempted to recruit him onto their team to develop search algorithms for Arabic.

Earlier this year, Google contacted him for a similar purpose. He was referred to them in a staff conference because of his scientific publications and innovations in the field.

If you want to create large volumes of traffic, have ads that get clicks, and landing page copy that converts visitors to leads, and leads to sales, then let him do it for you.

Read up about the “Done-For-You Traffic” deal here…

He’ll create a traffic campaign for you that works and it won’t cost you the world either.

How To Create a Small Keyword Campaign

Get your creative juices flowing for this fast and fun 6 step process for how to generate a small keyword campaign.

creating a small keyword campaign is a fast and fun process that gets your creative juices flowing. It’s a manual process which involves the use of some simple tools. if you follow the 6 step process below, you will be on your way to a money getting campaign in no time 😉

so where do you start?

when building a successful campaign, research is king, so its important to take the time and do it right. It’s easy to get carried away and in your hurry to get some new customers, you waste a ton of money.

so listen up :)

let’s take an excel spreadsheet and along the top, punch in your main keywords relating to your product or service, taking a seperate column for each. if you only come up with 1 for now, thats ok, once you have one done you can repeat later

think outside the box

getting creative and coming up with keyword ideas that your competitors may not is a key part of getting more impressions, cheaper clicks and ultimately increasing ROI.

get inside the head of your customer. what are they searching for? what about misspelled search terms? 😉

enter the magic of Google…

now it’s time to take each of the keyword ideas and enter them into Google’s Keyword Tool External individually. This tool will give you…

  • approximate cost per click
  • competition
  • monthly searches

It’s best if you are signed into your AdWords account as you get better results. You get the option to select which location you see results for, if you plan to advertise in the UK then select UK. You can also check the box so that Google only returns ideas closely related to your search term. I think you should also run the search with the box unchecked as it may throw up some great ideas for other search terms you can build adgroups for.

keeping a tight structured account

if you were running a campaign to advertise sandals, it’s best to include the keyword ‘sandals’ in every search query you want to bid on, for example…

  • strappy sandals
  • loose sandals
  • brown sandals

Here is a great video from Google, keeping your account organised

it’s important to remember the difference between a search and a content campaign.


the keyword works individually as your ad has the chance to appear when the user searches for summin specific. it’s not uncommon for a search ad group to only have a couple keywords in it.


content is completely different. the keywords work as a group as your ad has the chance to appear on relevant pages of other websites.

target and write your ad

now that your keywords are looking great, its time to target who you are looking for. You can target in various forms, such as…

  • age
  • gender
  • location

it’s important to write an ad that is congruent to what you are offering and attracts the person who is gonna buy your stuff :)

set it live and monitor

hit go and watch closely. keywords not performing will need to be deleted and new ideas added in.

when you keep optimising your campaigns, you will find the gold, the ones that work and pump out sales for you all day long 😉

happy campaign building, lemme know your results

loys of love


oh, ps, i nearly forgot, over here at Yaghi Labs, you could have us run ALL your marketing for you. You are left in control of product development while we generate you traffic and make you sales, killer huh 😉

we are waiting for you inside

How Do I Become A Google Affiliate And What Can I Make?

Information on how to become a Google affiliate with a view to how much you could make as one.

Becoming a google affiliate is really easy and is a great way to earn some money for what you are probably gonna be doing on the web anyway. All you need is a website or a blog, then sign up for an AdSense account, and, if you wish, you can also apply to join the Google Affiliate Network. It’s a simple process and im about to explain how to do it and provide you with some helpful hints

It’s nearly impossible for me to say how much money you will make, as there are far too many variables, such as your skills, the time and effort you are willing to put in and also the niche you plan to work in, but what I can say is that it’s possible to do some good figures. 😉


What is AdSense And How Does It Work?

Google AdSense is a free program that empowers you to earn revenue by displaying relevant ads on your blog or website. The revenue earned is paid to you via Google AdSense’s global payments system.

There are two methods you can use

  • AdSense for Content
  • AdSense for Search

AdSense For Content

This lets you display ads on your website which are suited to your audience’s interests. You will earn from valid clicks or impressions. Lets say you blog about holiday destinations Google will display ads relevant to holidays, maybe ads for hotels or flights.

You can also customise such things as the colour, the font and where on your site they display. It can be a text or an image ad.

Here is an example of both…






AdSense For Search

This is where you add a search bar to your website or blog and create your own search engine, just like When a user types in their search term, i.e. ‘cheap flights to vegas’ you will get paid on clicks from that search, pretty cool huh :)

Again, you can customise the appearance of the search results and also tune results and ads to your site’s content and audience


So, What Is The Google Affiliate Network?

Google Affiliate Network enables publishers to monetize traffic with affiliate ads. This is another way to supplement your earnings from AdSense. It is very similar but the main difference is that you select the product/service that you wish to advertise instead of letting Google show what they think is relevant.

Imagine you blog about golf, you may wish to show ads for a certain set of golf clubs that you highly recommend to your readers.

**please note that in order to sign up to the Google Affiliate Network, you MUST first have an AdSense account**


But What What If I Dont Have A Blog Or Website?

Well, you’re gonna need to get one :)

Most people using AdSense are looking for ways to monetise the traffic they get to their existing site. However, if you are looking at this as a way to generate income, you may wish to research some different niche’s and products then start building your blog or website around these products/services. Keep in mind that you will be adding content regulary so it’s better to be producing content around the areas which are;

  • of interest to you
  • you are skilled in

I know of people who try to build content around a product because it pays a much bigger commission but id rather blog about a topic I can relate to and produce better content, which in turn, will better please the readers, gain more readers and result in more sales which means…


YOU Make More Money

As I mentioned before I have no idea how much money you will make as I don’t know you personally. The better your content is, the more people are gonna want to read it and the more chance you have of making money…

…the more eyes on you, the more money you can make. simples! :)

So it’s probably time I shut up and you got going, to sign up for AdSense go HERE, they are friendly and I told them you are coming.

Oh, and for like $20 bucks or summin, I know a genius that will tell you waaaay more stuff about creating great content, getting more traffic to your website and how to make a s**t-load of monies!!!

He will be waiting OVER HERE for you, tell him I sent ya, you may even get the first module for free 😉

dude, I wish you to have an awesome day



P.S. We have another clever little article explaining 3 Ways To Become An Affiliate With Google. Go and have a read, it compliments this article well.


Clickbank 10 Months $60,000 All Free Traffic


It’s nice to have big goals for your Clickbank income.


Being unrealistic about the amount of work it takes. I know, I know, we all think we’re prepared for the hard work required, but it’s always about 100 times harder than you can ever imagine.

Here’s what I mean –

One affiliate made a goal of $60,000 in commission and set out a plan to achieve it.

How did he do it?

First of all, he set a realistic deadline of 10 months.

Worth it?

Yes. Because if it takes you 10 months to make your first 60,000, it will take you 5 months after to make double.

He quickly chose 3 products and decided to promote them exclusively with Ezinearticles, Squidoo, and Hubpages, as well as Social Bookmarking sites.

And he resolved to produce 10 articles (manually written, unspun) EVERY SINGLE DAY.

Shortly after setting this goal, he began executing and was unphased by the fact that his articles took as much as a week to approve. And were sometimes unapproved and took a second week to go through revision for the second time.

Within days of approval, his article ranked on the first page of Google for his target term.

Not bad is it?

25 days later, he had his first sale.

Get this – that’s 250 articles he had to produce without seeing one cent of income. In the end, when a sale came, he earned $20.

Are you willing and able to do that?

None of this phased him. For the next 10 months, he produced articles consistently at the same rate. Some days he had to take a day to rest, others he produced only 8 or 5 articles. But he kept at it.

Do you think he made his goal?


In fact, he was criticised for the impossibility of his mission. But he did well enough – those articles continued to produce sales for him as much as a year after embarking on his difficult mission.  He became a Clickbank Super Affiliate and earned tens of thousands.

That’s the kind of work it takes to produce a healthy income with Clickbank.

It is worth it, it really is.

Planning, realistic estimation of effort, and a lot of consistent action is all it takes.

However, this guy made ONE mistake – had he just known this little bit of information, he would have reached his goal much quicker.

At the YaghiLabs Internet Business Academy we show you how to generate income faster, easier, and more long-term.

You’ll know the secret the super affiliate missed.

It won’t take you anywhere near as long as it took him to see your first sale.

And the best part is, you will need very little technical skill.

Enroll at the YaghiLabs Internet Business Academy for only $19.5 here…

From time to time we offer discounts on the price. If you can’t afford so look of for those offers.

Inside The Mind of a Contractor

When sub-contracting your work you will get a greater return on your investment if you are very clear with what you realistically expect the contractor to achieve. Briefing the contractor incorrectly in the beginning will lead to incorrect work at the end.

Which Came First The Contractor or Wrong Expectations

At the breakfast table this morning I started wondering about the people who post Jobs to hire contractors. The other day I started looking at a few popular outsourcing websites where you can bid on jobs, particularly jobs in the online marketing niche.

What stood out the most and  got me shaking my head is the blown out expectations and lack of detail in the job description. Have you heard the saying, “If you can dream it we can do it”? The part that is missing from there is “if your Pockets are DEEP enough”.

SEO Job Examples That Stood Out

Currently we are having one of our website on number 2 position on Google, we want my website to be number 1 for a certain keyword. Please, only apply if you have relative experience.We want to achieve number 1 position asap.Only serious bidders can apply!

Estimated Payment 150 bucks.

They want their website to move to first position for a keyword and their budget is 150 dollars.  That budget might cover the research, evaluation, and written plan of action. The execution could cost a lot more.

If I were to take on the Job I would have to pick apart their site, the content, and there current plan. Review their market research or even conduct a fresh report.

Find out how valuable that first position really is then dissect their competition to see what the fastest route would be for Search Engine Rankings. Of course  I would purpose a Pay Per Click campaign because that would be the fast way to get ranked number one in Goolge.

The expectations are set  high and what this attracts are people who will feed them Lies just to get the bare minimum and move on to the next victim.

How I View Job Contracts at First Glance

When I look for contracts to bid on I am looking at the expectations of the Employer and if my skills match what they want. I ask the following questions.

What is the final outcome of the contract?

What is the time frame for achieving this outcome?

What is their budget? Is the budget realistic for the work they want to get accomplished?

Do they have any understanding of what is involved in completing the project at hand or will I have to train them and explain the operation?

Are they setting them self up to be taken advantage of?

Does their plan reflect market reaction, response or proactive movement?


Here is Another SEO Post

Job Description

I am looking to have 100 off PR5(or above) links to my website with the specific anchor texts. The links must be on the actual page that has a PR5 and must be indexed by google.

I do NOT want a backlink on a low PR page of a website that has other pages of PR5. The backlinks must be on the actual page that has the PR5 (or above)and I must be able to confirm this via ALEXA Backlinks check. The links must be permanent and not paid-for links. The contract will be complete when I can check all 100 URLs and see my link on PR5 (or above) pages with the PR confirmed by me checking against Alexa.

Please apply stating:
1. Time scale to complete
2. Your best fixed price.
3. Your experience of building genuine high PR5+ backlinks
4.Approximately how many PR5 (or above) backlinks could you build if at a later date I was to expand the contract.

Only applicants that answer all 4 questions above will be considered – Thankyou Budget 20 Dollars!

My Thoughts About This

What is the site, why would anyone with a higher quality site want to link to the Employers site for FREE?  What is the reciprocating value?  Why did the Employer put 20 dollars as the starting budget?  Who put the idea in their head that someone can check ALL site backlinks on Alexa?  What date are you talking about expanding?

My Reply

1.  Time scale is in hours and the time frame would be between 0-17520 hours, two year. Now that isn’t how many hours working on the project but simply a good TWO years to complete. From the way the Employer wants this done in the job description.

Why Two Years? Research, Rapport, Pitch, Negotiation, Link, Report.

2. Fixed price 20 thousand dollars. Someone would be going on a lot of dates with some webmasters to get these links.

3.  I have never built a genuine High PR5 Backlink, I prefer mine to be sober at the time of construction. Are you asking  have I ever developed a site that hosts content worthy enough that some webmaster who has a site with PR5 would link too?

Have you seen

*I didn’t develop the site but I do a bit of content creation and under the hood marketing.

4. When a later date is arranged I would still say the same amount and then some, lets talk Money not time. In this game Cash is king, unless you have lots and lots of time and a huge army of crazy internet marketers who work night and day for nothing to get your site ranked.


Very high expectations with an unclear understanding of a process works can lead to disappointment, resent, hate, anger, and theft.

When you  put out a contract or want some work done please learn at least some of the lingo and jargon of the industry. Research what it is that you really want, the time you want it done in and how much you have to spend to get the job done right.

Avoid getting ripped off by getting the facts and taking the necessary time to develop the details. Talk to someone in the industry you are seeking to get work done from.

Assist Us Assisting You


The Yaghi Labs team put together just the right content for you to get clear and honest about what it is you really want and even didn’t know you could get.

You can get that by Enrolling in Yaghi Labs Internet Business Academy:



Would They Miss You If You Didn’t Show Up?

“The things you do not have to say make you rich. Saying the things you do not have to say weakens your talk. Hearing the things you do not have to hear dulls your hearing; and the things you know before you hear them – these are who you are and this is the reason you are in the world.”
-William Stafford

For All That…

For all that “commenting” at blogs on the fringes of Google’s oblivion… 

…”Liking” on Facebook, “twitting” on Twitter, “plussing” on Google, “thumbs upping” on YouTube… 

For all that time you’ve spent munching on this training webinar, or that training program, or that “get leads, get rich” course, and for all the emails you’ve kept up with inbetween…
For all of your marketing efforts and involuntary repetitions that stop and start like the disrupted flow of speech from a person with a stammering problem…
What has it gotten you? 
What has it amounted to? 
If you were to give it all up tomorrow — just toss in the towel and say “I’m done” — would you be missed?

Would You Be Missed?

Would they look for you on Facebook?
Would they ask where you’ve been on Twitter?
Would someone Google you to see what you’re up to?
Would your videos be missed; your writing longed for?
Would you receive email inquiries?

The Things You Know Before You Hear Them

As it relates to your Internet business aspirations…
If you’re not busy being born, you’re just busy dying. 
And if you don’t intentionally choose to be missed by a larger circle of people (outside of friends and family) then you will have a difficult time growing your business and attracting more customers (commissions, partners … whatever).

Here Is An Experiment For You

Walk away from the web for a week. Maybe two weeks. 
Notice what happens. You’re likely NOT missed. Or are you?
During this time, quiet your brain. Reset your paradigm. Ask yourself one question…
What can I do and who can I do it for that if or when I stopped doing it tomorrow would cause them to miss me? 

It could be your brand, your leadership, your writing, your videos, your results, your value, your free stuff, your community. 
It doesn’t matter what it is for as long as you’re missed. For as long as however you choose to extend yourself, it’s indispensable. 

Whatever you think of to fill in the blank is where you should begin. It’s the reason you’re in the world. 

Eric Walker is currently a recluse resetting his paradigm, and sharpening his saw in a small town in Michigan. 

This was a user submitted article. Submit your own, share, or leave a comment below!

How Many Ads Are Recommended to Have Running at Any One Time on Adwords?

Google Adwords can show one or more ads per Ad-Group.

Ads that share an Adgroup are called Ad Variations. They may be a combination of text, image, and video ads.

When Split-Testing, it is a good idea to create only TWO ad variations that are very close and change one variable at a time.

For example, you could test the difference between asking a question in the headline or making a statement:

  1. Ad#1: “Sick of Being Fat?”
  2. or  Ad#2:”Get Rid of Fat”

Using Ad Variations for split-testing, is only a small use of an otherwise very powerful Adwords feature.

There are cases when you may like to have as many as 10 ad variations in a single ad-group!


Allow me to explain…

Google chooses from the ads you provide, and shows each ad to an audience that may find it relevant. Let’s take an example.

Suppose you have an adgroup containing the keyword:

weight loss

This keyword could apply to a wide variety of audiences researching all kinds of things. So we identify that people searching for “weight loss” may be dealing with several different problem areas:

  • thigh-fat
  • belly-fat
  • arm jiggle

Also, they might be looking for different types of solutions:

  • weight loss supplements
  • diet plans
  • exercises and exercise equipment

Once you’ve identified the problems and solutions, you need to write appropriate ads for each. The ads will be displayed in the best context based on previous session searches by the user, and on other preferences and intel Google has about them.

Let’s try to write ads for the first three scenarios:

Burn Thigh Fat
5 Simple Ways to Zap
The Fat From Your Thighs. 

Flatten Belly Fat
5 Simple Ways to Zap
Your Belly Flat!

Arm Jiggle?
5 Simple Ways to Make
Your Arms Firm Again!
You’ll notice the ads are not too similar. They each address a different concern but ultimately lead to the same solution.

Since Google displays these on the network whenever the context is correct, we leave that up to them. Our job is to make sure there is an ad present for every problem-solution that motivates the search.

In addition to variations on text ads, you may need to include banner ads of different sizes, video ads, and any other medium available to make sure you can be seen everywhere your target audience exist.

So there is no limit on how many ads you “should” have at one time in Adwords. Put as many as you need, and let the engine determine when to show which ads.

Learn more about Advertising, Traffic, and Promotion in the YaghiLabs Internet Business Academy.

Enroll here…




How to Get Inspiration for Blog Posts and Emails

If you write often, you’re going to need a steady source of ideas for topics to blog about. Use these 7 tips to get your creative juices flowing so you can write any time, anywhere!

As my friend Ben Settle would say, the secret word for all marketing, is the F-Word.

Not that F-Word. What I’m talking about is FREQUENCY.

Your blog traffic will go up a thousand-fold. Your email sales will go to 30, and 40%…just by writing frequently.

The trouble is, however, coming up with daily writing ideas is not easy. Writer’s block is our worst enemy.

Here are some methods I use to get inspiration to write daily:


1. Blogs and RSS Feeds

It’s a shame that RSS feeds are so under-used in the Marketing industry. To be a true blogger, you need to become an avid Blog-Reader. Popular Bloggers are usually subscribed to other blogs on topics they are interested in. They scan and read them daily.

An RSS Reader allows you to subscribe to any number of blogs and keep up with every new post as it becomes live.

You can subscribe to any blog’s feed by adding /rss or /rss2 to the end of their homepage URL. Plug it into an RSS Reader like the Google Reader and you’re ready to roll.

Posts are saved for you just like your own personal magazine subscription. The Google Reader will even make intelligent recommendations about other blogs you might like! I’ve been stuck reading recommended blogs for hours.

Other bloggers have insight into a variety of topics. Keep up with what they blog about, and you’ll soon find an interesting opinion to agree or disagree with. Participate in the discussion by writing about topics others are already reading!


2. Read Books

I know most of us are too busy to read; there’s so much information out there and we have to sometimes filter it.

Reading is important for inspiration. I solved the problem for myself by making it part of my daily routine to read only 5-pages at a time. Any time I take a small break from work, have a few moments to spare, or have dead time waiting for something, I’ll whip out my book and read 5 pages.

You’ll be amazed at how quickly you’ll be able to read.

Read everything and anything!

Soon you will find that the ideas of others inspire you with ideas of your own. Write about them.


3. Watch More TV

Television is one of the fastest ways to consume a lot of information very quickly.

Allocate some time daily to watch something on TV. It will fuel your creative juices.

If nothing else, you’ll find that most dramas will teach you plenty about how to engage and entertain others. Television Series in particular have great examples of story-telling, weaving, time-distortion, revelations, and cliff-hangers.

Watch more tv to inspire your writing!


4. Keep Up With the Latest News

While the news can be depressing, it doesn’t change the fact that everyone is interested in current events.

Watch the news, read it online, read a newspaper, subscribe to magazines…anything that keeps you up-to-date with the latest will give you great ideas to make your blogging current and interesting.

One of the best methods I use is to check the Daily Trends at You’ll find out what the collective world is interested in right now–and you’ll be shown top news articles about it.

Read current events and write!


5. Check Your Analytics Reports

Google Analytics will tell you which keywords people are searching and discovering at your website.

This is a clue. Your website visitors may land at your website but not find what they were looking for–give them the content they want.

Use the keywords in your analytics reports to inspire ideas for your latest posts.


6. Join Forum Discussions

There are discussion forums for ANY topic of interest. They are rich in discussion topics At forums, people share opinions, advice, and ask questions.

Go ahead and become a forum subscriber and user. Whenever there is a heated debate on something, this is a perfect opportunity to write a post with your opinion.

Share your opinions in the forum, then turn them into blog posts at your website.

I’ve even found un-answered questions in the forum, created posts responding to them, and then posted at the forum the link to my response.

Be careful some blogs have policies that restrict you from promoting your own content in your forum post body. You’ll find, however, most forum participants will be grateful for the time you took to write a response at your website!


7. Talk to Others Often

This is a favourite source of inspiration for me. I engage in hours of intellectual and philosophical conversation with industry friends, partners, and mentors.

Why not take whatever debate you have with your friends and turn it into a blog post?

That’s where many of my best posts started…in a conversation with someone else.

You might even wish to record the conversation and post it as a podcast to your blog.


Hopefully these 7 ideas will help you become a more creative writer. Try them out and remember to write FREQUENTLY.



Do Any Universities Teach Classes About Google?

Do Universities Teach Google? The answer is Yes! Which ones? Here are four of the best Google University Resources.



I’m Richard Kaulfers from YaghiLabs.

Today, we’re gonna be answering the question:

“Do Universities Teach Google?”

The answer is “Yes!” Universities teach Google.

Which ones? Well there’s a lot of them. Specifically, ones that I know off the top of my head, that have at least University in the name and the one that I’ve attended personally.


List of University Training and Educational Resources for Google:

1. University of San Francisco

I got my start with Internet Marketing here, particularly at the corporate level. Includes Master Certification, Google PPC. They are partnered with Google.

2. Fullsail University

Private college gives Bachelor of Internet Marketing Degree

3. Google University

Coding, API, Search Engine Marketing, Adwords, Analytics, Conversion


4. YaghiLabs Internet Business Academy

Check Chapter 7 on Traffic generation. Describes various methods, including Google.


My Recommendations

Beginners should start with YaghiLabs Internet Business Academy followed by Google University. They are both low in price and will get you started with Internet Marketing.

Courses like the one at University of San Francisco or Fullsail are much higher priced and useful for people who want to become advertising professionals.

Finally, I recommend you look into some Info-Marketing courses for specific, real-world-experience training. These programs are designed by people who are willing to share their knowledge and business experience.

Inquire at YaghiLabs Support ( about PPC Domination or PPC Supremacy for info-courses on Google and PPC. They are only available by request.

~Richard Kaulfers
YaghiLabs Writer

How Does Bid Management Work in PPC Marketing

Pay-Per-Click has revolutionised advertising as the model of choice for online traffic generation. In this tutorial we give a thorough introduction of how CPC Bids and costs are calculated and managed.

A subscriber asked an interesting question,

“How does bid management work in Pay-Per-Click Marketing?”

“Bid” is a term used to describe how advertising is paid for on Pay-Per-Click (PPC) platforms.

I’ll quickly review with you how the pricing model work, the automatic budgeting functionality available to advertisers, and finally automatic bid management. Feel free to skip ahead if you don’t need the review.


PPC Platforms

PPC has gained popularity over the last 10 years or so as a standard advertising model online.

Some examples of PPC engines are:

  • Google Adwords,
  • Microsoft Bing’s Adcenter,
  • Yahoo SEM,
  • Youtube Sponsored videos,
  • Facebook Sponsored Ads,
  • and LinkedIN Sponsored Ads

Each of these platforms has four integral features in order to be classed as a PPC platform:

  1. Segmentation of the engine’s audience
  2. Ads are displayed free to the selected audience
  3. Ads are ranked in order of some competitive criteria (eg, relevance, bid, click-thru-rate)
  4. Charges are accumulated and billed when an ad is clicked

Note that CPM (Cost Per 1,000 impressions) is a different bidding model also supported on PPC platforms, but it is also outside the scope of this article.

With that said, let’s explore each feature in turn.


Audience Segmentation

PPC platforms typically have a large audience of their own they allow advertisers to gain access to.

In order to get the most out of your advertising, it is in your best interest to select a subset of the audience who you want to see your ads.

No ad is guaranteed to be displayed to ALL the people in the subset of the platform’s audience. So you must choose a subset you believe are likely to be interested in your offer.

PPC Engines give the facility to filter their audience using data they have on hand.

Each platform differs in how its audience are segmented, based on the data they collect about them. Facebook, for example, collects demographic information about their users (eg, age, gender, location), likes, interests, and connections.

LinkedIN, on the other hand, allows you to target their audience based on employment, job title, and sector of industry.

Google Adwords lets you choose audience based on keywords in text people are reading or words they are searching.


Ad Impressions Are Free

Every time your ad is displayed to a member of the audience you target, it is called an “impression”.

You can configure a PPC campaign to show different ads to as many sub-groups of the platform’s audience as you like.

Ads are usually displayed on individual pages the PPC platform owns or has access to.

On Google, ads may be seen in Search Engine results, either at the top of results, on the right, or at the very bottom. Also, because Google has access to a large network of blogs, articles, videos, and other 3rd party websites that display Google-owned Adsense blocks, your ads might be displayed around relevant content across the web. Furthermore, advertisers have the ability to segment by network or website the audience who qualify to see their ads!

Facebook and LinkedIN display ads on the right of their user’s profiles and status updates.

YouTube, on the other hand, displays ads in YouTube search results as well as at the end of videos.

Regardless of the chosen PPC platform, impressions are counted every time your ad is displayed. However, you are never billed when your ad is seen by your selected audience. Instead, you only pay when your ad gains interest that results in a click-through to your website.

This is beneficial to advertisers with small budgets, who only want to pay only for visitors likely to buy from them.

In all cases, an impression count is maintained and visible to you so that both the advertiser and PPC Engine can tell how effective the ad is when displayed.


Competitive Criteria

PPC Engines usually rank advertisements when displaying them based on their performance history.

Your ad may be displayed in either a position of high visibility or low visibility.

Some form of optimisation rules are used by platforms that allow PPC advertising. This is how they determine how much visibility an ad gets in order to maximise the Engine’s ROI from their most valuable real-estate.

Certain ad real-estate is more valuable than others. Ads that appear close to the top have higher visibility, which means the selected audience are more likely to click them. In demand audiences are similarly valuable.

Because of this, advertisers favour high position placement.

Hundreds, even THOUSANDS of advertisers may target the same audience. PPC Platforms have no choice but to prefer to display some ads more than others. Consequently, engines only get to earn revenue from a small group of advertisers who compete for the same audience.

So they have to play smart.

Because it is not always possible to reach the group of audience you want with your message, it is integral that advertisers try to target several sub-groups of audience.

Since PPC engines only earn revenue from advertisers when ads are clicked, the engines use competitive rules to quantify the value of advertising real-estate and ad positions.

Software on the PPC platform positions ads that make more money for the engine in high visibility spots. On the other hand, ads that earn less revenue for the engine are given secondary priority and may never become visible to the audience at all.

Revenue-optimisation uses the following criteria to measure competition and real-estate value:

  1. Cost-Per-Click (CPC) Bid
  2. Click-Through-Rate (CTR)
  3. User experience

From engine to engine, the competition criteria differs. But most platforms use a minimum the above 3.

We can liken the selection criteria to a private auction.

In a real auction, something desired (in this case, top ad positions), are competed for by a number of people who want it. Each competitor in the auction has a different level of desire and willingness to pay than the other.

Advertisers who want their ad to be displayed to some group of the audience, tell the PPC Engine privately the maximum they would pay should their ad result in a click. This is called a maximum Cost-Per-Click Bid, or simply, “Bid”.

What it means, is that the advertiser agrees to pay at most their value of their bid. They may not necessarily pay the full amount, but if competition is fierce, they agree to pay the full price they specify.

The PPC Engine then, very quickly, and in real-time compares all the maximum bids with one another and ranks them in order of willingness to pay.

Your BID is the only thing you can directly control as an advertiser.

After all, the audience get a vote, too. The engine tries to optimise how much it earns from its best ad positions. If an advertiser bids high but their ad is not clicked often, the engine wastes a valuable position they could have given to a more attractive ad.

To determine the likelihood of an ad being clicked, PPC Engines store a historical Click-Thru-Rate which is updated in real-time.

Click-Thru-Rate is the number of times the audience click your ad, relative to the number of times it is shown against your competitors.

PPC Platforms usually maintain an average for each advertiser, each ad, and each audience targeted and use all this history to quickly tell how well an ad will do if given a desired position.

User experience criteria is a further measure of how well an ad will perform. If the audience click the ad and have a poor experience, it is an indicator of whether people who see the ad in future will click or not.

The 3 criteria, CPC Bid, CTR, and User experience are used together to competitively determine and optimise revenue the PPC Engine earns by placing the ad in a favourable position in future.


Advertisers Pay For Clicks

PPC Engines only charge advertisers when their ad is displayed and then consequently clicked.

After an ad position has been determined, an ad is put to the test and displayed to the selected audience only. If the audience are interested in the ad, they will click through to a page on the advertiser’s website. The PPC platform counts clicks, accumulates them, and bills them at a regular interval.

How much an advertiser pays for a click is determined, in part, by their CPC bid.

Since the Bid is a private maximum each advertiser is willing to pay, the platform will only charge a cent or so above the next highest competitor’s bid.

There is no way to know how much a PPC ad will cost for each click. Advertisers only know click-thrus to their website will never be above their maximum bid. This way, advertisers can still receive traffic in lower positions for a smaller cost.

Most engines also discount the actual cost per click based on how well the ad performs historically against competition. This encourages good advertisers to spend more money advertising with the engine.


How Bid Management Works

Competition and the competitive criteria used by PPC Platforms is a type of automatic bid management.

However, on some platforms like Google Adwords, an advertiser has other options to control their spending and return on investment. Following are some examples:


Automatic Placement

An advertiser has the option to use Automatic Bidding when they are more concerned with the position their ad receives instead of the click cost.

In such cases, the advertiser targets a specific ad position – say #1 or #2 from the top, and the PPC platform adjusts their bid to gain that position as often as possible. If the competition is fierce, and the advertiser specifies a maximum bid that’s too low to compete, the engine may automatically choose not to display the ad at all.


Automatic CPC Bidding

Some advertisers are more concerned with gaining the maximum exposure possible from their selected audience than cost.

On some platforms, again for example, on Google Adwords, one can setup their campaign to automatically bid on their behalf. In this case, the engine tries to get them the lowest cost for the highest amount of traffic possible.

I recommend only using this option in the first few days of a campaign to gauge how much it costs to advertise to that audience.  Also, as a safety net, advertisers should limit the Campaign’s Daily Budget in order to avoid surprise costs they cannot afford.

Another feature of some PPC Platforms that allow this mode of automatic bidding, also allow advertisers to set a maximum CPC bid they are not willing to go beyond. This limits  impressions and traffic, but it still gets as much exposure as the advertiser is willing to pay for.


Automatic CPA Bidding

Advertisers who use integrated Conversion Tracking tools may be less concerned with their click cost and place more importance on the cost of a customer or lead acquisition.

In this case, Cost-Per-Acquisition Bidding can be used on some platforms. This is a way to tell the Engine that you don’t care what a click costs, as long as a sale or lead can be acquired at an average cost less than $x.

This is rarely exact. PPC Engines have no way to know how well a click will convert at the advertiser’s website. So some Artificial Intelligence algorithms are employed in a “training period” where the engine learns the best audiences and positions that can accomplish conversion under the cost specified by the advertiser.

However, advertisers are still billed on a “per click” basis. If they do not convert clicks to sales or leads, they will have to pay whatever the cost per click.

The Engine’s responsibility is to make its “best effort” at finding the placements that keep the cost per conversion under what the advertiser sets.

It can be an effective form of bidding for many advertisers to to use CPA bidding. However, always ensure you allow a reasonable “training period” and number of conversions for the engine to learn the best placements.

This means, you should always begin with some kind of CPC bidding with conversion tracking on. After you have seen at least 30 conversions per Adgroup, you can see what it cost you on average and set your CPA bid accordingly.


— Learn more about the powerful PPC Advertising Model in Chapter 7 (Advertising, Traffic, and Promotion) of the YaghiLabs Internet Business Academy.


Enrol at the link below…



Quadruple Your Adsense CTR and Blog Revenue

Ever wonder how people really make $100,000 from placing Google’s Adsense blocks on their website? This is by no means a comprehensive guide, but it will get you started with 4 ideas for doing Adsense right. For detailed help, check the references included.

You’re frustrated with Adsense.

15 cents of revenue today. Yay.


Ever wonder how people really make 5- and 6- figure revenue from placing Google’s Adsense ads on their website?

This is by no means a comprehensive guide, but it will get you started with 4 ways to make Adsense pay you money. To really turn your website into a cash-cow, check out the references included below.


1. Manipulate Eye Movement

There is a science to controlling the eye-movements of your web-users.

Colour, size, position, and “surroundings” affect this.

You should not try to draw attention to ads by making them “shout” with big red borders and arrows pointing into the text.

Being subtle is key.

For example, if all your site’s text is coloured black, then try to colour the ad-text grey. This sneakily draws the eye. The idea is to make the visitor think you don’t want them to pay attention – while at the same time forcing them to look.

Experienced web users have developed banner blindness – Anything that is too flashy and shiny, they automatically categorise in their head as “banner” and ignore it.

Check out this brilliant example from the Digitalpoint forum:

The website owner uses little piggy images placed above the ad block. Doesn’t it seem like pigs are part of the page footer? The truth is, the website owner intentionally aligned each pig with one ad position so as to focus the eye there.

We use eye-focus tricks on YOU.

At this website, we use many eye-focus tricks on non-ad blocks. If you find your eyes focusing on an area of the screen that doesn’t shout, there’s a good chance we designed it this way to get your attention. 😉

To learn more about controlling eye movement, check out Imagination in Graphics Chapter 5 of the Internet Business Academy.


2. Make Adsense Blend In

When you read an article in a magazine – there are “sidebars” with extra background information.

Do you interrupt your reading to look at the sidebar, or do you come back later?

When the background of text ads is different from the page, the ad block sticks out.

Through the corner of their eye, while engaged in your content, visitors will perceive the ad blocks as unrelated to their reading. So they ignore them.

Give your Adsense blocks the same background colour as your document. This way they become part of the visitor’s reading.

To learn more about object placement to get your visitors to take desired actions like buying or subscribing, check out Friendly Websites Chapter 4 of the Internet Business Academy.


3. Kill Your Auto-Blog

Don’t buy or use “adsense blogs” and templates. They are quite stupid.

Automatically generated content theoretically games Google – to send visitors and place “relevant ads” on your site. But you need REAL people to click the ads on your web-property if you hope to make money from it.

When you use crawler type content, unfiltered RSS feed collections, and other garbage, it’s like being in a nasty neighbourhood asking passers-by if they’d like to buy a Rolex. Nobody trusts that.

Worse, if someone clicks an ad, you send them away from your website. Do you think anyone be will returning to an autoblog?

No. Never!

A good blog has returning visitors because it has useful, entertaining, and fresh content. Even if your visitors click an adsense ad that takes them off your website, they will return. You don’t lose them. Which means you’ll work less to keep your site quite busy.

To learn more about creating engaging blogs that get plenty of free traffic and return visitors, check out Advertising, Traffic, and Promotion Chapter 7 of the Internet Business Academy.


4. We’ve only Scratched the Surface Here

Adsense monetizes the Information & Entertainment business model.

But there are TWO other revenue models online which are FASTER to profit from – learn about them in Planning Your Profit Machine, Chapter 2 of the YaghiLabs Internet Business Academy.

Numbers or Relationships?

heeeyyy, whats up?


reckon you could gimme your take on this?


you know Ray Higdon? well, he is cool, we speak sometimes and he said summin the other day that got me thinking, because it kinda goes against what alot of the ‘experts’ told me in my early days online


Ray said…


‘convert your focus to creating new relationships versus just find more prospects’



im sure you have heard, its all about numbers, just get more leads, yah? i personally know people who have spent thousands and thousands of dollars on leads with no sales which suggests that ‘the numbers game’ is flawed. the hardest part in all of this is getting your leads to send you their money right?


so the ‘relationship part is pretty important, even more so now that leads are harder to come by (for most people)


so how dya create that relationship? well, i will come to my thoughts on it later…


but first


i wanted to dig a little deeper into Ray’s status update, as it relates to other things that most people probably wont think about


in the hunt for leads, here is a trap people fall into, i did when i started too.


just do tons of articles


the more the better, use article spinners, take popular stuff from google and put it in your own words




who wants to read that rehashed, thrown together crap?


its the reader you are trying to please, not the search engines.


i would far rather spend a week researching and putting something together thats actually worthy of someone taking a little time out of their schedule to read it


same with videos right?


so, to create the relationship, you need engagement, yah? i have 3 things in my head when producing content






just because someone reads your article and doesnt buy, does that mean it was a waste of time? not if you have done one of the above, there is a good chance they will be thirsty for more


now, of course you need prospects, and lots of them, but if ya cant make them send ya money, then its kinda silly! driving traffic in the ‘hope’ that they will buy can be costly :)


the theory of


‘wanna buy’?


‘ok next’


i dont like so much


as Ray says, build relationships, dont just drive traffic, thats probably why he makes a ton of money


whats your thoughts???

lots of love

ewan, aged 30

off of scotland


ps, if you think im talking b****cks, dnt be scared to say :)