On Becoming a Living Legend

“There is no one giant step that does it. It’s a lot of little steps.”

Dearest Internet Enthusiast (hehehe!),

Here’s a funny notion…

Doing what you’re “passionate” about, AS A BUSINESS. Lol.

Ok, I don’t know about you, but most FUNCTIONAL members of society don’t have a whole lot of time to spare that they get bored very often or very long.

Between family, hobbies, and work, that’s a full day.

So let’s get real. Most of us don’t get into business to do what we have a “strong and barely controllable emotion” about (definition of passion…Yes, I looked it up.)

And even if we did, I have a hard time believing you or your fellow subscribers dreamed of being an Affiliate Marketing rep when you grew up. Not even the type who sells crap online.

More…

If we were passionate about our labours, we wouldn’t need to get paid to make it worthwhile.

Don’t worry. I’m not very different from you. I did not dream of being a Google Adwords rockstar (so cool), nor of servicing startup businesses in their traffic needs.

Yet, that’s what I do. And I do NOT love it!

It’s boring and I’d rather slit my wrists than have to get on another client call. — You know, I spend most of the call trying to convince the client why they should do what they paid me to tell them to do?!

But here’s what I AM passionate about…

Changing the world with one idea.

Becoming a living legend (like Tupac).

Getting a listing in Forbes top 20 rich list.

Exotic foods from around the world.

Hanging out with my beautiful lady…

Notice, none of these is a WORK PROCESS?

They are all goals. They are all things you have to do A LOT OF BORING CRAP to get to.

Goals BEG passion…but processes rarely do.

“When you see me excited and passionate about what I’m doing, it’s not the work that makes me this way. It’s knowing that this work, hard as it is, boring as it might be, is bringing me day by day closer to my goal.”

You are obviously not the same as me.

I don’t know what makes you passionate. I don’t know what goals you make. But I can tell you this…

If your goals need a lot of traffic to accomplish, then traffic is what we LIVE AND DIE BY at YaghiLabs.

The shortest path to your passions, is on the other end of a phone-call. Apply for a traffic consultation below:

http://jimyaghi.com/traffic

~jim

 YaghiLabs

How Much Do You Earn From AdCenter Campaigns?

Microsoft AdCenter searchers tend to be older, and more importantly, have previously made purchases on the Internet.

The decision has been made to launch your new Internet Advertising Campaign. You have picked your product (or products), decided on your message, look and appeal to your potential customers, and built your website. After setting up your merchant account you’re ready to Rock the World!

Now you need to ask the following:

“What is the best way to gain exposure for my website on the Search engines?”

and…

“Which service is going give me the best return on my investment (ROI)?”

In order to achieve both Internet visibility and the best ROI, the most dominant search advertising platforms available in the industry today are Google AdWords and Microsoft AdCenter. These are “pay-per-click” (PPC) options. AdWords is a fantastic tool for your marketing effort, but it may not be the absolute best tool for the job. For the purpose of this series of articles, I‘m going to analyze, and pass on, information specific to AdCenter. Then you can determine if it’s something that fits the profit vision for your product.

Google dominates about 90% of the market by some estimates. So why not just not load up on Google AdWords and go make a million dollars? Well not so fast there neophyte, let’s look at some facts…

I’m going to offer you insider information that will help you decide where to place your ad dollars.

Monthly Search Volume

The 10% of traffic that goes through AdCenter still amounts to billions of searches per month. Research has shown that users of Google’s search engine tend to be more affluent, suburban and small-town. Microsoft’s searchers on the other hand, tend to have a more diverse background, varying levels of income, and live in either rural or urban areas. Microsoft searchers also tend to be older, and more importantly, have previously made purchases on the Internet. We know that these people will buy if they see value…and we want people who are willing to purchase!

In the next segment of this 3-part series on AdCenter Campaigns, I’ll analyze the conversion statistics, side-by-side comparisons, demographic research and more…

 

Why Do PPC Campaigns Die

Common sense for the PPC ignoramous of the marketing world.

Because things can change fast, and if you’re not showing up to react to the changes, or progressively stay in front of change, you lose. Game over. Go home. The PPC campaign dies.

So you should be evaluating your PPC campaigns on a regular basis. This is the only way to stay ahead of a constantly changing market. The moment you stop managing your PPC campaigns is the moment they die.

Here are just a few quick tips to prevent your PPC campaigns from completely dying out, but by all means not an exhaustive list.

Know your metrics

This is most important, so I’ll write it first…

Figure out how much it costs to acquire a customer. Then make sure you aren’t spending more to obtain a customer on clicks that what you’ll earn as a result of acquiring the customer. Common sense really.

You’ll see a helpful list below this point here, but suffice to say, if you are paying more than you make, your campaign will be donezo!

Keep abreast of new features

The Google Adwords platform has dramatically changed over the years. Microsoft adCenter has made a comprehensive round of recent changes.

Take advantage of change. Evaluate your campaigns using the tools that the engine provides.

Always be evaluating

Pay attention to the obvious i.e. click-through rates and conversions. Study the not-so-obvious i.e. the copy that most appeals to your audience. Then, amplifly the positive. Eliminate the negative.

Study your competition

The more time you spend and deeper you go with competitive intelligence, the more questions you’ll develop. Before long, you’ll start to make predictions about your competitors’ behavior. This will lead to your own campaign adjustments.

How about a PPC campaign done for you, setup, ready to hit play?

Here at Yaghi Labs, we can have a complete PPC campaign setup for you in your own account. It will have tens of thousands of keywords, about 500 adgroups, and roughly 1,000 ads (not unique of course).

Our PPC expert, Jim Yaghi (CEO here at Yaghi Labs) will recommend the daily budget to be set, a recommended bid for all keywords, and it will all be paused and waiting for you to hit go.

Check it out here:
http://jimyaghi.com/about-jim-yaghi/consult-me

3 Ways To Become An Affiliate With Google And How Much You Could Make

Straight forward facts about how to make money as a Google affiliate – including how to make an extra $500 a month with Google. Plus 2 other revenue models which are faster to profit from.

There are 3 ways to become an affiliate with Google:

Google Adsense

Google AdSense is a program run by Google Inc. which enables publishers in the Google Network of content sites to automatically serve text, image, video, and rich media ads that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.

Google Adwords

Google AdWords is a service that lets you create and run ads for your business.

You set your own budget to run your ads on Google. You pay when people click your ads. AdWords ads are displayed along with Google search results using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results.

You can also choose to display your ads on Display Network sites in the Google Network. And, you can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.

Google Affiliate Network

Google Affiliate Network is a Cost-Per-Action advertising solution that enables you to discover new advertiser referral programs and earn more revenue.

Google Affiliate Network helps advertisers increase online conversions on a performance basis and enables publishers to monetize traffic with affiliate ads. Publishers can find retail brands and get access to offers and promotions. Publishers can track what’s working and optimize their programs and advertiser relationships. Google bills the advertisers for conversions, and publishers are paid through our reliable payment options.

 

7 steps to become an affiliate with Google

In order to promote any opportunities within the Google Affiliate Network on your website, you must complete three initial steps.

  1. First, you will have to go Google Affiliate for Publisher. You can sign up here: http://www.google.com/ads/affiliatenetwork/publisher/
  2. Before signing up, you should already have a Google AdSense account PUB ID and AdSense e-mail ID.
  3. Click the sign up link, and then click the “Yes, I have an AdSense Account” button.
  4. Then provide your AdSense e-mail and AdSense Publisher ID to complete your Google Affiliate Network profile. This will initiate the link between your AdSense and Google Affiliate Network accounts, and to confirm the AdSense account where Google Affiliate Network will post your earnings. Click the “Submit & continue” button.
  5. Next, submit information about your website or blog, contact information, promotional methods, and agree to the policies and Program Terms and Conditions.
  6. Google Affiliate Network team will then reply via email after 2-3 days on whether your application has been approved or denied. Most applications do get approved.
  7. You’ll then have access to all the Google Affiliate tools in your account. Sign in, click on then advertisers tab and select all available products. This is where you can search through and decide which product or company you want to be affiliated with and promote on your own website. Once you find a product or company, you can send them an application request. You’ll then be notified via email if the advertiser you selected has approved your application. If you are approved, the Google affiliate panel will create links for you to use on your website or blog.

How you are paid and how much you will earn

Publishers are paid via Google AdSense’s global payments system. Advertisers manage product feeds via their Google Merchant Center account, and they can access Google Ad Planner within their Google Affiliate Network account to evaluate whether a potential publisher affiliate is a good fit.

There is no way to estimate how much an affiliate will make within the Google Affiliate Network. Affiliates are paid by commission off the products they choose to sell, and commission rates are varied among the different advertisers.

In order to make a decent profit, you will have to be able to drive smart traffic to your blog or website. A Google affiliate or publisher earns more commissions by getting more transactions from his/her blog or website, such as a purchase or sign up. You must strictly follow the Google Affiliate Network quality standards and advertiser-specific terms.

 

Resources & Helpful Links

If you’re new start here http://www.google.com/ads/new/
Learn more by reading the google affiliate network blog

 

Recent news about becoming a Google affiliate

Google Affiliate Network announced in September 2011 that Google will be paying publishers (affiliates) up to 30 days more quickly. This will allow advertisers to gain new distribution opportunities by attracting more publishers that require fast payments. By October, payments will be on the same schedule for Google Affiliate Network and AdSense.

 

How to make an extra $500 a month as a Google affiliate

Earning cash online with the Google Affiliate program is all dependent on what products you choose to promote, the quality and relevance of your website, amount of traffic, etc. like in any other affiliate program.

But the smartest way to successfully make $500 a month in extra income is to develop a niche informational content website. Now of course $500 is not the minimum or maximum you can make with the Google Affiliate program.

The amount of money you make will be determined by your skill set and effort in your affiliate marketing strategies. However, a majority won’t do the work. This affiliate program was designed for a laser targeted audience with a specific interest. If your website has the capability of targeting an audience with a specific interest and also provides a product or service that they want or perhaps need, then the amount of income you can make through the Google Affiliate program is unlimited.

 

2 faster ways to profit

There are TWO other revenue models online which are FASTER to profit from – learn about them in Planning Your Profit Machine, Chapter 2 of the YaghiLabs Internet Business Academy.

Check it out here, and listen to Chapter 1 free: 
http://jimyaghi.com/academy

-eric

 

 

How Many Ads Are Recommended to Have Running at Any One Time on Adwords?

Google Adwords can show one or more ads per Ad-Group.

Ads that share an Adgroup are called Ad Variations. They may be a combination of text, image, and video ads.

When Split-Testing, it is a good idea to create only TWO ad variations that are very close and change one variable at a time.

For example, you could test the difference between asking a question in the headline or making a statement:

  1. Ad#1: “Sick of Being Fat?”
  2. or  Ad#2:”Get Rid of Fat”

Using Ad Variations for split-testing, is only a small use of an otherwise very powerful Adwords feature.

There are cases when you may like to have as many as 10 ad variations in a single ad-group!

 

Allow me to explain…

Google chooses from the ads you provide, and shows each ad to an audience that may find it relevant. Let’s take an example.

Suppose you have an adgroup containing the keyword:

weight loss

This keyword could apply to a wide variety of audiences researching all kinds of things. So we identify that people searching for “weight loss” may be dealing with several different problem areas:

  • thigh-fat
  • belly-fat
  • arm jiggle

Also, they might be looking for different types of solutions:

  • weight loss supplements
  • diet plans
  • exercises and exercise equipment

Once you’ve identified the problems and solutions, you need to write appropriate ads for each. The ads will be displayed in the best context based on previous session searches by the user, and on other preferences and intel Google has about them.

Let’s try to write ads for the first three scenarios:

Burn Thigh Fat
5 Simple Ways to Zap
The Fat From Your Thighs.
5-fat-secrets.com 

Flatten Belly Fat
5 Simple Ways to Zap
Your Belly Flat!
5-fat-secrets.com

Arm Jiggle?
5 Simple Ways to Make
Your Arms Firm Again!
5-fat-secrets.com
You’ll notice the ads are not too similar. They each address a different concern but ultimately lead to the same solution.

Since Google displays these on the network whenever the context is correct, we leave that up to them. Our job is to make sure there is an ad present for every problem-solution that motivates the search.

In addition to variations on text ads, you may need to include banner ads of different sizes, video ads, and any other medium available to make sure you can be seen everywhere your target audience exist.

So there is no limit on how many ads you “should” have at one time in Adwords. Put as many as you need, and let the engine determine when to show which ads.

Learn more about Advertising, Traffic, and Promotion in the YaghiLabs Internet Business Academy.

Enroll here…
http://jimyaghi.com/ylacademy

 

~jim

 

Google Adwords and the Trademark Thing

It’s been a while since i’ve had time to myself.

Past few months have been a stumbling, fumbling, sprint …between client work, shared projects, and fighting my demons to get my own ideas going. So as usual, most important thing gets the least attention.

My personal Google Adwords account.

Now usually I can steal a few minutes here and there to do basic “checkup and band aid”. But today was “wicked good” because i got a chance to overhaul my campaigns.

Anyway, while under-the-hood, doing my thing, i got thinking about the whole “trademark” drama with Google.

I’m not sure if you’re aware of this, but the industry as a whole has been famous for two really bad practices on Google:

  1. Trademark infringement
  2. and The absolute non-existence of a business!

Both have been framed in a positive spin, of course:

“STEAL this guy’s (or that’s) traffic” and

“You can make MILLIONS WITHOUT HAVING A WEBSITE!”

Yawn. I’m tired of that tactic. Aren’t you? I wish it would be retired and put to rest for a few hundred years.

But anyway, these two problems are really at the heart of why the Home Business industry has been experiencing quite the major traffic shortage lately. Particularly that no one has found a way to recover since Google executed their devastating crackdown nearly two years ago.

Many businesses who depend on CPA and affiliate traffic continue to struggle to keep afloat today. And they will die unless they either change their business model or their “offer”. Like I said, that tactic has grown old and needs to be put away.

The “Carbonated Beverage” Story

I came up with this little scenario to demonstrate why the two problems i pointed out earlier are soooooo BAD that BILLIONS OF DOLLARS could be lost in law suits!

It also explains why Google had an easy time disposing of advertisers who thought their 10 million dollars a year in ad spend gave them leverage.

Let’s suppose for a moment that Pepsi were a Network Marketing System or affiliate program like yours. And they sold Pepsi through reps. Then to find reps, they said:

  • You don’t need a website! Just send them to ours and we’ll pay you when someone buys.”
  • and “btw, you should steal customers from Coke (their customers like carbonated beverages and they buy them already).

Does either of those things sound like, i dunno…

  1. Trademark infringement
  2. The absolute non-existence of a business!

Just because the justification SOUNDS logical, doesn’t mean it is right. Both those things are definitely bad and wrong.

Take a look at what happens on the searcher’s side:

A customer jumps on Google and decides to look up Coke one day. He’s a loyal fan who wants to buy Coke’s merchandise and see what new flavour they have coming for summer.

So he types “Coke” and off he goes.

The trouble is that on the right side of the page where all the ads go, he sees

“Coke is Meh, Pepsi is better!”

and

“Looking for Coke? Try Pepsi too.”

Coke Gets Furious!

Well, along comes President Coke. He sees this stuff on Google’s website that drives him absolutely batshit.I mean, he is PIIIIISSSSSSED!!

Google is making money by selling the ability to  HIJACK their customers!

There’s a difference between…

the searcher seeing one ad for Pepsi between other ads
…. and…..
the customer finding Pepsi INSTEAD OF Coke!

Clearly, this is not Google’s intention. And that’s why they have to keep enforcing rules to stop advertisers from creating the scenario above.

Off they head to the court and Mr. Lawyers make lots of money.

And That Is Why

As you can see, this would be devastating for Google.

They can not allow it. None of the other platforms will allow it. (they can afford a law suit even less than Google could!)

So there’s nowhere to run. Sooner or later, companies who use affiliates for traffic, they’re going to need to get their shit together and come up with a new angle.

And affiliates are going to need to learn to create a “retail” business out of being an affiliate.

Double Digit CTR, wtf!?

Today I decided to try something new with my Google Adwords PPC ads.

I added 500 keywords to the SAME adgroup and gave them individual bids. That’s pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it’s been working brilliantly for me.

But today, I decided to give the multiple-keywords-in-an-adgroup trick a go–it’s part of my original 1,000 leads/day challenge I set maybe a month or so ago (if you remember).

Today I decided to try something new with my Google Adwords PPC ads.

Hear this story first…

A few weeks ago I was guest of an online Radio Show courtesy of my pal Ben Settle.  The main topic was Google Adwords and I was brought on to talk about my experience with PPC. While on the call, the other guest showed a snapshot of his adwords account where he was bidding on over 400 keywords–get this–in the SAME adgroup. That’s something a lot of experts, including Perry Marshall will tell you is a biiiiig no-no.

Well the surprising part that had me baffled was that he had a 93% conversion rate. Dude, there’s the very same screenshot I saw in the captioned image below. What a guy! Seriously, I have been impressed since and that’s a really long time to be impressed with someone, ok?

Today, I thought finally to give it a go myself.

I added 500 keywords to the SAME adgroup and gave them individual bids. That’s pretty crazy for me considering I usually have ONE keyword (with 2-3 matching types) per adgroup. And so far it’s been working brilliantly.

But I decided to give the multiple-keywords-in-an-adgroup trick a go. After all, I’m still working on my original 1,000 leads/day challenge that I set maybe a month or so ago (if you remember).

This Adwords Account Snapshot Had Me Baffled: 400+ Keywords In The Same AdGroup With a 93% Conversion Rate With A Landing Page That Should Never Have Converted!
This Adwords Account Snapshot Had Me Baffled: 400+ Keywords In The Same AdGroup With a 93% Conversion Rate With A Landing Page That Should Never Have Converted!

One of the lessons I learned through my online marketing experience is that just because something is working doesn’t mean it’s the best way. So what were the results of this experiment?

First, my click-thru-rate on that adgroup went from 1.5% to 12%. Heck yes! Double digit CTR!

That doesn’t even make sense. Considering that i’m using the exact same ad on 500 keywords. Theoretically, the more targeted the ad is to the keyword, the better response it should get. Here, instead, 500 different keywords with the same (much less tailored ad) are getting clicked more frequantly. Here’s why I think this happened:

When bidding on just a single keyword I would use the same bid for potentially 1000’s of searches. But when I’m targeting longer-tail keyword derivatives I’m gaining the advantage of being able to put down individual bids more customised to each search string’s competition. And I also think that Google is giving preference to my ad over others, regardless of my bids, because I’m telling it specifically (instead of implying) that it should show the ad on those exact search strings.

There is a down-side to this trick though.

My conversion rate shot all the way down. I mean, there’s literally ZERO conversions for the couple of hundreds clicks accumulated today.

Expensive experiment. But a very valuable lesson learned about increasing click-thru-rate.

Now, onto figuring out how to make the landing page convert more of those clicks!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

My “PPC Domination” Debt

Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That’s a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.

I’m writing with very sleepy eyes.

Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That’s a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.

 

PPC Domination (How to Get 100s of MLM Leads Using Google Adwords)

Had I kept an organised blog back then, I may have even bored you with daily updates of the three agonizing months it took to produce the course. IN VIDEO.

 

But luckily, you’ve been spared.

Within the hours of video that make up the bulk of this course, I share how I have been producing my home business leads for the past two years.

When we launched the beta of this course back in November, I had no idea we would sell out so quick. And then I spent the next few weeks nervous waiting for some kind of feedback. None came for some time.

Little by little, trickles of our beta testers began to add me on Facebook and Twitter. Small “thank you” notes and mini-testimonials of their results in their add requests.

What truly humbled me was when Mike Dillard wrote in asking for their testimonials and results…MANY MANY people were so generous with their time. They responded. I literally saw FLOODS of reviews from our testers. 

So I want to take this opportunity to thank you all. Everyone who beta tested the product and asked questions on our live calls. Everyone who sent in a testimonial or review, written or video, positive or negative. I am very happy to have helped serve you all!

Most of all, I want to thank my friends Mike Dillard and Tim Erway for their constructive criticisms, for coming up with the idea of this product, for helping me structure the material in a way that everyone can understand. And of course, for helping me reach you.

I’m also very grateful to Dr. Sane Yagi and Dr. Basma Yaghi who were actively involved with me in testing the content for understandability by newbies. They loaned me their lack of expertise and knowledge in Internet Marketing and PPC.  Sane helped me create examples and specific slides. Basma was my guinea pig;  before anyone else took the course, she took it. Then she used what she learned to begin a new career in CPA marketing.

If you missed out on the beta-launch of PPC domination and you don’t want to miss out again, then register to get the free PPC Domination videos showing how I get 150 MLM leads / days, how Sophia and Aaron Rashkin are getting 90 leads/day, and the top 5 mistakes people make when using Google Adwords.

Of course, you’ll also be reminded on the 19th when the course is officially launched!

Register for PPC Domination Now