Weâre going to cover the following:
- How to build your initial keywords list
- How to uncover the keywords your competitorsâ are using
- How to sort and determine which keywords are best to use for your first PPC campaign
Letâs get started.
How To Build Your Initial List Of Keywords
Nothing fancy here.
Start out by thinking of all the keywords you can off the top of your head. List the most obvious keywords. Write down all the keywords that your target audience would use to find your products and services.
Go to Google’s keyword tool once you have your list. As a prerequisite, be sure that you have a Google Adwords account. For the sake of this exercise, be sure youâre logged into your Adwords account when you use the keyword tool.
Copy your keywords into the Google Keyword Tool.
Click the columns button, which is below the SEARCH button on the right side of the screen.
Then select the following: Competition, Local Monthly Searches, and Approximate CPC (cost per click).
Go to the left column of the page under the heading, âMatch Typesâ and check the box next to â[Exact].â Then uncheck the box next to âBroad.â
Look through the list of keyword results. Click on the star to the left of every keyword that is directly related to your product or service.
Ask yourself, âWould a potential buyer search for this term?â
Obviously, ignore the unrelated keywords.
Next, use the âMore like theseâ command to discover even more related keywords. You can find âMore like theseâ underneath the SEARCH button in the upper middle of the page).
Complete this process several times.
Click the Download button located below the SEARCH button on the left side of the page. Select Starred, and then select CSV for Excel.
Lastly, save this file on your computer. Youâll need it opened for our next steps.
Uncover Competitorsâ Keywords
The reason you want to know your competitorsâ keywords is because they’ve already taken the time to do keyword research. Itâs all part of market analysis.
There are tools to help you uncover your competitors’ keywords.
Itâs not a must, but it will save you time. For now, letâs do this manually still using Googleâs free keyword tool.
To get started, type your keywords, one keyword at a time, into Googleâs search bar, and copy all of the domain names of your competitors. Just the top ten will do, but you can copy as many as you want.
Start another tab with the competitors’ domain name in your Excel file.
Go through your list of competitor domains. Copy/paste the domain name into the website field of the Google keyword tool. Â Take note of the keyword results. Then cross reference your competitorsâ keywords with your existing list. This will determine which keywords you donât already have.
Now enter those new keywords you just found from your competitors results into the Google Keyword Tool. Go through the same process as you did from when you originally unearthed your original list of keywords.
Sort and Determine Which Keywords From Your List Are Best To Use For Your First PPC Campaign
At this point, you have a list of directly related keywords that would be searched by buyers of your product or service.
Now all we need to do is sort this list to determine the best keywords to use for your first PPC campaign.
Hereâs how to do that:
- Add a column to the right of âApproximate CPCâ and label it âCompetition Adjusted CPCâ
- In each of the rows in this new column multiply the Approximate CPC by the Competition
- Sort by the lowest âCompetition Adjusted CPCâ
What you should have are your cheapest and least competitive keywords at the top. Youâve successfully selected keywords for your first PPC campaign.
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