Tracking SALES Lost 50% of My Income

My commission was down…it dropped to less than HALF!

lead to sale conversions

I’ve come up with a new method for doing PPC that systematically increases lead numbers DAILY without ANY guess-work…and lowers lead cost…without split-testing!

It’s a little heavy, so I’m saving that discussion for some other time.


Someone asked me recently about TRACKING technologies.

“Jim,” she said. “How can I track my leads ALL THE WAY to the sale?”

I said, “It’s impossible and you shouldn’t really bother with it.”


Don’t track sales?

Yes…look, a few years back, I was SO anal about tracking every single thing I could.

And I bugged the affiliate program owners for MONTHS to fix their sales tracking. It was so simple, I even sent them the code to do it.

But they just never got around to it. Even though I was the only affiliate bringing in over 1000 leads per day.

Anyway, so I made do with the tracking they did have.

And like the systematic tester I am, I began DELETING every keyword that did not show a tracked sale.

After two months, the result:

  • Leads were pretty much stable.
  • Overall ad spend remained relatively unchanged.
  • Sales were NORMAL. No more, no less.

So what DID change?

My commission was down…it dropped to less than HALF!

The REFUND rate was at an all time high–and I could not be paid on sales that were refunded.

And here’s why that happened:

The sales tracking I based deleting adgroups on was showing ONLY keywords that resulted in immediate sales.

The trouble with ALL multi-step sales tracking is that it is UNRELIABLE.

It can only be implemented with cookies or emails.

And yet, many people don’t buy with the same email they sign up as leads with.

If that’s not enough of a reason to ignore sales tracking, then how about the fact that COOKIES can only track a customer purchase on the SAME device and browser they used to sign up to the sales autoresponder!

Meaning, if someone sees your ad on their iPhone, clicks it, signs up to your autoresponder, then a few days later while reading one of your sales emails on their laptop decides to buy… you will not know which keyword got the sale for you.

So there will always be productive keywords in your traffic efforts that GET sales but fail to register in ANY tracking software.

And if you delete those keywords unknowingly you’ll also delete the sale.

Exactly that happened with me:

Before my delete-spree, most sales were coming from leads who bought 4 or more days into the email follow-up.

Their decision to buy was not on IMPULSE. It was a decision thought-through.

Amongst the keywords deleted, I had mistakenly got rid of keywords that gave those “after follow-up sales”.

Leaving behind and paying for JUST the keywords searched by people who historically bought on impulse.

This SOUNDS cool … as it meant I got a ROI on my traffic sooner.

But those were the same people whom later regretted their hasty decision to buy and requested a refund.

No–that’s just dumb.

So ever since, I ignore sales tracking, even if it’s available.

A better solution…

Instead, I focus on STUFFING my mailing list with LEADS…lots and lots and lots of leads.

Those are better tracked to keywords…very few people if any click an ad then use another computer to look at and sign up at the landing page.

Besides, you can guarantee if a keyword-ad combo produced a lead, sales would have come from one of those keyword-ad combos so you’d never delete them.

I assume that as long as those people are on my list, reading my emails, I will one day eventually convert leads to buyers.

A rule of thumb is that a good customer–one who doesn’t buy on impulse or refund–makes a buying decision within 90 days.

Our Done-For-You Traffic package helps you stuff your newsletter with LOTS of leads who want to read your emails whenever you send them.

And then the emails we write for you are designed to warm your readers up to you so they eventually buy and put commissions into your pocket…


Use the link above to sign up for your own Done For You Traffic campaign today!



Why Learning to Write Right Online…

…might not be the best use of your time!

Writing your own articles online is like decorating the kitchen of an old house. You roll up your sleeves to go to work, focus on what has to be done within the time you have available, and a few hours later sit back to look at what you’ve accomplished.

You’re pleased at first with what you’ve achieved. After all, nobody taught you how to paint and this is pretty near perfect for a part-timer, right?

On the surface, it looks fresh and bright. But underneath, in the corners and behind the cupboards, you know for certain it just won’t stand the test of time. Cracks will start to appear and pretty soon that colour the assistant at the store told you was in vogue this year, will begin to look jaded and past its best.

The internet is no different; what might be relevant today will most likely be old news by tomorrow. Time can catapult your business and create rapid cash flow if you know how to manage it correctly. It can also kill it if you don’t. Waste time writing without direction and purpose, and you’re pouring money down the drain.

Learning to write the ‘right way’ is only half the battle when your business relies on the internet for its customers. Staying relevant, standing out from the crowd, and sticking to the plan should be equal, if not higher, on your list of priorities when planning your path to profit.

So what’s the answer? 

How do you succeed in an increasingly competitive marketplace when all around you the battle for attention seems to be getting more and more brutal by the hour?

Follow the three simple steps below and you’ll start to see your writing take a new and much more profitable direction.

On the other hand, you could always carry on surfing the web until you find some hard-up guru willing to share his latest secret seven-step sales system with you. Then hand over your family inheritance for a sneak peek inside his training program. He’ll walk you by the hand and show you how to beat Google at their own game, while avoiding the Panda, the Penguin and the Porcupine with one swift sideways move.  😉

Go on…the guru awaits! You never know, maybe you’ll get lucky!

It’s your choice…

(Okay, if we must)

Here are three simple steps to get you started on the path to creating content that speaks to your target market and sells your product or service at some point in the not too distant future…

  1. Stop trying to be all things to all people for a start. Writing is a craft and one that takes time and practice to perfect. Pick your niche, plan your content, and provide your readers with articles and posts that offer unique insights and original ideas that come from you.
  2. Forget what you’ve been told about blogging! Kick those keyword research tools into touch! Start writing for the reader and stop listening to the latest self-proclaimed SEO expert who’s six months to a year behind and still busy arranging his keyword targeted articles like a crossword puzzle. Make it flow Joe!
  3. Build your audience by developing a voice that is your own and a writing style that is consistent, creative, and catchy!

Let’s face it…

Today, we find ourselves using the social web almost without noticing when we come online. This demands a different approach to marketing our product or service; a mix of information and entertainment to build your brand and start the sales process with nothing more than a whisper. Forget writing like an expert! Write with passion and purpose and people will read every word you put on the page.

Creating content is just one of the things you can talk about when you book your Done-For-You Traffic Consultation:



1,800,000 impressions in 15 minutes


Hey there,

It’s been rough getting back into my routine since returning from travel. Lots to catch up on, including back-logged work, a LOT of missed sleep, and being under the weather.

In any case, I wanted to share with you a little traffic insight today. This came up while reviewing a campaign for a traffic client we manage…

I think one of the biggest hold ups entrepreneurs have when starting their business is that they try to do too much preparation before getting started.

The Gooroos who are interested in selling lots of information products over-complicate things to the point there’s too much to consume all at once. And it’s a total time-suck.

Starting your traffic is simple…

You have a product to sell, you bring people to your site, then you start selling it.

So everyone gets really caught up in the details of getting it perfect…like setting up their website, then writing a landing page with killer copy, a sales letter, an email sequence, and then super-dooper targeting of keywords and a gazillion ad split-tests. TOO COMPLICATED!

Bah!!! Makes my head spin.

Pro’s don’t do it like this. Here’s what we do:

We start out by getting a bunch of keywords that our audience is searching for. Lots of them. AND I MEAN LOTS!

We write 4 ads, each with a drastically different angle on the offer. Solutions for different problems.

Then we run the campaign with minimal tinkering. We are up and running in hours.

Where we see desirable results, we expand on them.

Let me give you a quick example we worked on today…

One lady we built a campaign for as part of a DFYT consultation had nearly 100,000 keywords and 4 ads.

After 9 days, we found she was receiving 1.5 million impressions on ONE keyword.

We could have wasted our time creating landing pages for each keyword and special ads to match each. But we didn’t.

The adgroup that was producing all these impressions was providing 1,800 clicks…more than enough traffic to refine.

Best part is, the keyword that was getting all the impressions was a variation on what would have been an EXTREMELY expensive keyword. We got TONS of visits from the SAME audience for a fraction of the cost!

Next, we identified the ad pulling best, killed the other ad angles for that ONE adgroup, and wrote a fresh ad based on the winning one–with one key difference:

The headline was directly correlated with the keyword that got the result…

The rest of the adgroups we left untouched until a later date if they showed promise.

Like this, we immediately amplified where we were already getting results. We increased the effectiveness of the impressions with the better-correlating ad, and as a result we hope for many more conversions. The entire thing took 15 minutes.

On the other hand, we might have wasted DAYS writing and split-testing ads for keywords that were never going to get many impressions unless we bid several dollars a click.

This is why you need us to build your traffic campaigns… 

The Done-For-You Traffic service is what we call it. It’s super-affordable and gives you IMMEDIATE traffic at the lowest possible cost to you.

Sign up for a DFYT with us today…

We’ll have you setup and eating more traffic than you know what to do with.



Keyword Research

Stop trying to guess people’s “buyer intention”.

Even though I got like 3 hours of sleep, I didn’t forget you beautiful fabulous Readers I love. (No homo).

Below is a Super Secret Traffic TRICK to reward your loyalty because…

Search marketing rocks my socks!

It gives me so many boners, trafficking people through client websites trapping them with the searches they run. Hell, my wife gets so jealous I started accessing Google only when she’s asleep and clearing my browser’s cache when done.

Never a dull moment at Yaghi Castle.

Trouble is for most people getting boners to the idea of marketing to Facebook Fiends and Twitter Twots is the one time they ever tried search marketing they did it all wrong.


In fact, I don’t care if you do SEO or PPC or whatever the hell keyword research nutbust method.

It’s wrong.

It’s backwards.

The people who taught you nonsense about “buyer intention” and “targeting keywords” are inbreds with the mental capacity of a circus MULE.

No match for my computering brilliance!

See, you can reach ANYONE on this planet with MY search marketing trick.

And you can sell ANYTHING from an ebook to a wire. From a toaster to a car. From a banana to a freakin house…if you advertise on SEARCH.

Yes, every example I mentioned I actually sold to SEARCHERS. Not to Facebook Fiends and Twitter Twats.

Here’s the difference between what I do and what most inbreds do. And if this doesn’t make sense to you, don’t worry. Only geniuses will get the “Aha” feeling of realization coming up:

I target a TYPE OF PEOPLE…

Not the ambiguous searches they type.

If you target a search phrase and its variants, you might get a handful of people.

But to swallow a market whole, you target EVERY search ever possibly conducted by the TYPE OF PEOPLE you want to reach.


Stop trying to guess people’s “buyer intention”. Because that’s all it is–a guess.

We have perfected keyword research to the point that it’s disgusting. When you get Done-For-You Traffic, we HOARDE PEOPLE for you, not useless keywords.


We don’t “guess”. Search Engines TELL US buyer intention or whatever you call it.




How To Use Keyword Search Volume

The importance of monthly volume, traffic origin and competition level of keywords…

When looking for a keyword or phrase to bid on, search volume statistics should be your first consideration. There’s no point in bidding on keywords that have an extremely low search volume or ones that are overly competitive. You’ll only be wasting your hard-earned advertising dollars!

Keyword Search Volume Tools

Online tools such as Google Insights, WordTracker and SEO Book will assist you in determining the daily or monthly volume, origin and competition level of the keywords relevant to your campaign. These can be used to help you research and identify the best and most cost-effective keywords for your purposes. They will also make the process much faster than tedious manual research.

After compiling a list of promising words and phrases, you can further prioritize these keywords as they correspond to the needs of your target or niche markets. These can then be utilized in your online advertising campaigns (including ads and landing pages) as well as website or blog content. Remember though, while adding keywords to your website content will help your search engine ranking, overusing them may leave your site susceptible to being penalized or banned for spamming.

Local vs Global Searches 

One of the biggest mistakes new online marketers make is to base their research on global search volume rather than local search results. You need to understand where the bulk of traffic for your keyword is being generated and what relevance it has to your product or service.

For example, the keyword phrase “air conditioner service” reveals an estimated 165,000 monthly searches globally and 74,000 locally in the United States. If your AC service company only wants to target your city (and surrounding area) you will need to make sure the research tool you are using allows you to identify those demographics as well. This way, you can eliminate the potential traffic from the rest of the country and attract the audience best suited to you.

Done-For-You Keywords

YaghiLabs is proud to take the “guess work” out of keyword research. Our expert team of traffic specialists not only create your unique list based on the criteria above, they also analyze competition levels, identify your potential customer profile, track current trends AND provide a recommended bid price for each keyword. Learn more now by clicking the banner below…

keyword research

Why Put Bid On Pay Per Click

PPC bids are dependent on many different factors. There is a method to it which can reduce the risk of you losing a lot of money.

Managing an online PPC ad campaign is a time-consuming but extremely important task for any serious Internet entrepreneur. Bid management is one strategic aspect of this type of advertising. By optimizing search engine (e.g. Google) bids for ad position, and the maximum you are willing to pay for a desired keyword, you are able to consistently improve your return on investment (ROI).

Pay Per Click Bids

PPC bids will be dependent on your advertising budget, length of time you want to appear in the sponsored listings, competition from other advertisers and keyword popularity. 

Maximum Cost Per Click

Usually, the more you pay for a targeted keyword, the more exposure and traffic you will receive. Of course, this is also the best way to lose a ton of money really fast!

Because of this, online advertisers go to great lengths to find new and relevant keywords that can be bid on cheaply and still drive quality traffic to their websites.

PPC Bid Management Software

Whether or not automated bid management software would be beneficial to your campaign is debatable. Intelligent software initiates real-time adjustments to your PPC bids based on your current conversions and your competitors’ actions. Rules-based software triggers conditions (or rules), which you set, on when to lower bids, raise bids or stop bidding all together.

What bid management software cannot do is split test your ad copy or optimize your destination landing page. You may consider bid automation depending on the complexity of your campaigns, time commitments and finances.

Human Bid Management

Here at Yaghi Labs, we prefer to take a hands-on approach with our clients’ PPC accounts. So many additional factors go into creating a successful advertising campaign and increasing your profit margin. Our careful monitoring, testing, tracking and tweaking all work together to deliver you a maximum return on investment. Learn more about this all-inclusive service at

How To Come Up With Lateral PPC Keywords

Get creative…think outside the box…build a keyword list unique to you.

A reader wrote in last week with the following question…


I’m starting ppc marketing and have hit a brick wall. How do you build on top of your main keywords? I have got about 20 and can’t think of any more. That’s never going to take my business to the next level.”

It’s a great question and one I hear over and over again from marketers entering the ppc battlefield.

The cool part is that 20 keywords could easily make you $20,000/mo. In fact, I have a friend who is consistantly doing $25,000/mo from 4 keywords. :)

But it’s near impossible to do this from a standing start. You will have to build a bigger list and find what’s working for you.

I Feel Your Pain

I too, when starting ppc, hit the very same wall. My first training taught me to open an excel spreadsheet and list as many keywords related to my product as I could. I think I got around 12 and seriously thought there were actually NO MORE. 😉

More Pain

Being an inexperienced ppc marketer, the next frustration was the ‘newbie tax’ :( – the first keywords you come up with that are usually very generic and not ‘buyer keywords.’ Every single marketer in your niche is doing the same. This means you have to pay through the nose for these generic keywords and they often don’t convert. 1000’s of dollars and leads later = no sales!!!

Let Me Explain

I was looking for MLM-type keywords. My list went like this…

MLM, Network Marketing, Home Business, Work From Home. Very generic, agree? People searching for this are generally ‘just looking’ and cost you lots of wasted ad-spend.

Getting creative, thinking outside the box, and building a keyword list unique to you, is important if you are going to create a killer ppc campaign. Find keywords with low competition, which are extremely qualified, then line them up like soldiers ready for battle in neat little ad groups. This can bring you crazy results. So…

How To Come Up With Lateral PPC Keywords?

You need to get inside the mind of your ideal customer. What are they searching for? What are their problems (i.e. the ones you’re about to solve)? When you have listed some relevant keywords, run them through the Google Keyword Tool for more ideas.

Inside the Yaghi Labs Internet Business Academy, you will learn how to come up with a keyword list which is unique to you and will deliver insane amounts of qualified, eager-to-buy customers.

What are you waiting for?

lots of love

ewan :)



How To Bid Optimization

Focusing exclusively on the most effective keywords in a PPC advertising campaign will help minimize your costs. This is the primary goal of any bid optimization system. Additional components of this very important strategy are listed below…

Auction Process

PPC (pay-per-click) marketing is an auction-style form of paid online advertising. Regardless of the platform (e.g. Google AdWords, Bing, Yahoo, Facebook, etc.) each individual marketer sets a maximum amount they are willing to pay for a specific ad location based on their researched keywords. The person who bids the highest wins their preferred ad position.

Keyword Relevance

Relevant keywords will improve your quality score, elevate your ad position and lower the bid cost. If your website is optimized and congruent with your ad copy, this will also drive additional targeted traffic.

By utilizing relevant keywords you will impact your return on investment (ROI) by increasing overall revenue and lowering the price per bid.

Data Analysis

Testing and measuring your results is imperative. Locate your highest converting keywords then reduce your bids in small increments. After lowering the price you are paying to have a keyword displayed, has your ad position been affected? If not, you’ve just saved some money. Repeat this process until you have determined the ideal threshold or optimal bid price.

You must constantly track and tweak these keywords then adjust how you distribute your marketing budget. Anyone can pay top dollar and achieve the highest ad position. Your challenge is maximize your ROI and not simply throw away good money!

The Science Of Bid Optimization

Bid management starts with selecting relevant keywords, using congruent ad copy on your landing page, and tweaking your campaign and bids daily in order to improve your return on investment. The “scientists” here at Yaghi Labs will show you even more about streamlining your online business for maximize results. Listen how at

How Does PPC Tracking Work?

Without PPC tracking your PPC campaign will not survive. You will not make any money, in fact you will lose a lot of money. There are ways to avoid this happening to you.

Pay Per Click (ppc) tracking is essential to any campaign if it’s to be successful. Most of the ppc platforms themselves have decent tracking facilities but there are also external tools, such as Google Analytics, you can use.

Get this wrong and you will LOSE a ton of money; believe me. 😉

It’s important to track everything. The two most important numbers are CTR (click through rate) and sales.

CTR determines how successful your ad is at pulling customers into your site while sales, quite obviously, show you how well you convert visitors to buyers.

So How Does PPC Tracking Work?

Impressions, CTR and CPC (cost per click) are measured inside the ppc platform.

Conversion tracking can be done within most search marketing services or you can use other available software.

For example, tracking inside Google involves placing a cookie on a user’s computer when they click on an ad. If the user clicks on your Google PPC ad, and reaches one of your conversion pages, their browser sends a cookie to the Google server. Then a small conversion tracking image is displayed on your site. When such a match is made, Google records a successful conversion for you.

The ability to see the performance of each keyword is also crucial. This is achieved by producing and closely analysing 2 reports…

The google keyword report (for cost information)


Your sales report (from your web analytics tool). In addition, you can tag the keyword destination URL in order to gather even more accurate data. There are other methods which can be used but these are the basics. With this info you can tweak your campaign and target/add converting keywords to your list.

Yes I know,

for the beginner, on the outside looking in, it can seem an extremely complicated process and when you don’t understand it, it is! I have seen countless newbies lured in by the instant traffic and shiny $$$ signs. In their excitement, and without proper understanding, they either don’t get the steps correct or they miss them altogether!

I knew this kid who…

was desperate for leads and didn’t want to spend money to learn. C’mon, that’s a waste of your ad budget right? :) Anyway, he set up his Google account and started driving traffic to his high converting web page; only it didn’t convert very well…

…in fact, it didnt convert at all! The idiot had messed up the tracking code and while he sent a hoard of visitors to his site, over $1000 worth of visitors to be exact, all they got to see was a 404 error!

What A Dumbass, and yes, it was me 😉

Do NOT make the same silly mistakes.

But Yes, You Are Right

PPC is without a doubt the best and fastest way to traffic and sales. That’s all business is, finding people and making sales, agree?

But you MUST know what you are doing or you will die fast.

Inside the Yaghi Labs Internet Business Academy, we are teaching online marketers how to be profitable straight out of the gate.

No hours of frustration, no $1000’s of wasted ad spend, easy decision right? 😉

See you inside

lots of love

ewan :)




How To Generate PPC Keywords

Follow these steps to find your most high converting keywords.

“Angst: an intense feeling of apprehension, anxiety or inner turmoil”

Generating PPC keywords, or specific terms used to search for something on the Internet, can be a daunting and time-consuming task. Finding keywords that convert to sales can prove even more challenging and create a feeling of great angst in most marketers.

Our mission at Yaghi Labs is to eliminate the pay-per-click advertising difficulties faced by online entrepreneurs and small business owners worldwide. If, however, you would like to try this on your own, here are a couple of tips to help you begin… 

Keyword Research

The Google AdWords keyword tool and traffic estimator provides a great starting point for generating campaign-appropriate keywords and phrases. It’s a straightforward and simple tool that will give you a good indication of overall search engine traffic and related data. Research your niche market and ideal customer well before proceeding.  

google adwords keyword tool

Beyond the AdWords tool, there are many other free and paid options you can pursue. How effective these are vary from company to company but here are a few of the major providers of PPC keyword services: Keyword Discovery, Market Samurai, Keyword Spy and SpyFu.

Examples of the various types of data you should be looking for include: keyword trends, monthly and daily search numbers, level of competition, user and location demographics.

Analyze Your Competitors

An essential part of keyword research is to learn from, or “spy” on, your competitors. Why reinvent the wheel when you can get a head start by accessing historical data from your specific market. The information you gather will assist you in building a strong foundation of keyword choices which can then be modified and augmented.

Remember, you’re not only trying to create a list of relevant keywords which people actually use but ones that are proven to convert to sales. 

Perfecting A System Over Time… 

Here at Yaghi Labs, we develop our own proprietary systems for keyword generation, PPC ad creation and online business as a whole. Our complete Internet Business Academy course offers the best and most comprehensive training of its kind available today. Check it out at

How Do Keyword Spy Tools Work?

Before an auto mechanic begins to repair your car, he or she is equipped with the necessary training AND uses a set of custom tools to complete the job. These tools are specifically designed for the task at hand. PPC marketing works in much the same way. By understanding the basic mechanics, and by using proprietary Internet-based resources, your online marketing engine will run smoothly and efficiently.

Keyword spying tools are a great example of readily available custom tools and all work in much the same way. They assist you in locating specific keyword ads (which match your product) then determine how popular the related keywords are. The keywords are then extracted. This provides you with a list of the profitable keywords and other data needed to drive targeted traffic to your website and ultimately increase sales of your product or service.

Staying on the Keyword Spying Track

Keyword spy tracking programs are Internet-based campaign monitoring platforms (no need to download anything to your PC or MAC) providing real-time tracking of online ad campaigns. These campaigns are based on targeted keywords, individual search engines and regional demographics.

A PPC ad that appeals to someone in England may not resonate with someone in the United States and vice versa. Tracking programs can be “tweaked” to match your needs and to provide the specific data you require.

“…but what other data can be extracted by using these tools, and how does that happen?”…glad you asked!

Supercharged Analytics and Metrics

Exact ad copy, new keywords and new competitors, landing page urls, keyword and ad positioning over a set period of time, cost per click and bid values, side-by-side campaign strategy comparisons, alternate keyword suggestions, and notifications about changes in your niche market is more of the important data that can be mined.

Massive amounts of time and labor would be needed to gather all this data manually. Keyword spy tools automate the entire process by utilizing competitive intelligence.

HitWise and ComScore

HitWise ( and ComScore ( are primary competitive intelligence providers but they use two very different methods of data collection.

Internet service providers (ISPs) worldwide have brokered a deal with HitWise and have agreed to share the anonymous Internet data collected on their various ISP networks for the purpose of data analysis. This information is then combined with a global opt-in panel for gathering information based on lifestyle and regional demographics.

ComScore have built their own group of opt-in panel members. These people have agreed to be monitored as they navigate the worldwide web. In exchange, they receive free Internet data use, online virus protection and a variety of sweepstake prizes. This is a similar model to various TV rating systems used around the world.

Engine Performance Report

There’s a great saying that goes, “you should spend 50 percent of your time studying your competition and 50 percent of your time trying to beat them.” The same rule applies in PPC marketing.

A keyword spy tool is an advanced keyword research tool that tells you what keywords your competitors are using in their PPC advertising (e.g. Google AdWords). This data, along with all the other information you can extract using these tools, can provide a solid foundation for your own successful PPC campaigns.


Master Mechanics at your disposal…

 Want to know more? Want to make a few small tweaks in your business and never worry about traffic again? Then join us over at the Yaghi Labs IBA and we’ll show you what it takes…

Does Pay Per Click Keyword Spying Really Help?

Espionage, covert operations and intrigue! Just another day in the life of a PPC keyword spy…and yes, if you want to save time and become more profitable, you’ll want to engage in keyword spying and learn from your competitors’ mistakes and successes.

Before we delve into the clandestine underbelly of the pay per click marketing world <grin>, and determine how effective this technique really is, let’s review the mission dossier.

Keyword Research

The purpose of your keyword intelligence gathering is to find the actual words and phrases used by your ideal customer to locate the specific Internet content they desire.

Not only can this information be valuable in generating more targeted traffic, and creating more profitable PPC campaigns, but the keyword data can also be used to optimize the website you are driving the traffic to.

Keyword Analysis

After you gather a list of keywords, it’s time to analyze their relevance to your campaign in order to optimize your advertising budget, increase your conversions to sales, and to locate new market opportunities.

While this may seem to be a repetitive and time-consuming task to many, the resulting benefits are more than worth the effort.

Keyword Spying…shhh!

Learn which keywords are really used by your target demographic. Find out the actual keywords used by your competitors in their successful campaigns. Don’t over-spend by using highly competitive keywords when you can be much more profitable with mid-range competition. Achieve greater results and minimize your cost per click expenses with a well-researched plan of action.

You can join the ring of “keyword spies” by using either a free or paid PPC spying program. These programs will show you exactly what keywords and phrases your competitors have been using over a given period of time and so much more.

Remember, your goal is to attract paying customers (not just visitors) to your site. Find a keyword tool that provides you with search engine ad tracking, traffic and keyword cost estimates, actual PPC ad copy, domain keywords reporting, ad position or rank, pay per click costs and competitor research results.

Interpol Alert!

Keyword spying is considered to be a legal and ethical practice for online marketing.

Tools of the Trade to Track Your Competition

Keyword tracking tools give you immediate access to a variety of statistics for both organic and PPC search traffic. Google’s free keyword tracking tool can be found at 

Google AdWords Keyword Tracker

Google external keyword tool

Other popular tools used to find leading competitive keywords are: SEMRush (, Compete ( and SpyFu (

A newcomer on the scene is Brad Callan and his revolutionary PPC Web Spy tool. This is a simple yet powerful Firefox browser plugin you can easily download and run. A free version is available. Check it out at (

Come in from the cold…

Too much to do? Too little time? Let Yaghi Labs take care of all your PPC campaigns. No matter how large or small the budget, we will fully manage your traffic for you.

Infiltrate our safe house at:

How To Get More PPC Traffic

here’s how to get yourself as much PPC traffic as you want

If you follow the simple steps I’m about to lay out here, you will be able to get yourself as much PPC traffic as you want.

So, how to get more ppc traffic…

Think of it this way, you are walking down an extremely busy street and a shop owner is standing at the door of his shop casting a net and pulling potential customers in. If he wanted to get more people into his shop, I’d tell him, “get a bigger net dude” 😉

PPC is like casting the net.

Your net has some pretty cool advantages. You can set it to only pull people in that are already interested in your stuff. So it’s important, when trying to get more ppc traffic that you start with the best possible net. Before we go into casting it, we needa make sure that it’s working.

Weaving a killer net

Getting the best out of anything starts with a solid foundation. You must go after the right people.

Keyword research and selection

If you are already doing some ppc marketing you have probably done this bit but stick with me…

It’s important to keep the keywords in each adgroup, very closely related.

I find this bit sooooo much fun. Take some time out and think about what it is that you offer. Try to think of around 10 keywords and write them down. This is your ‘seed keywords’. Then go to Google’s keyword tool external and enter them in one at a time and run the search, this will give you a ton of keywords and throw up all sorts of new ideas for you.

Writing your ad

Get real creative during the ad writing process. Just because the search engine is showing your ad it DOES NOT mean people will click it.

Offer the user EXACTLY what they are looking for.

Here are some other little tips for ad writing:

  • using the keyword somewhere in the ad or even as a headline can help (the keyword should appear in bold if it’s in the ad).
  •  ask a question in the ads headline if appropriate or make a cool statement.
  • include a strong call to action so the user is prompted to click your ad.
  • research the keywords you are bidding on. see how the ads look on the page. if the ads use up all their alotted space, write a short one -or vice versa.

Ok, so now that you have maximised potential traffic in what you have running, its time to…

…get a bigger net

With a strong net you can now go and cast it wider in your search for more customers. I must stress however that you must do this step by step. You needa test and watch your live ppc ads like a hawk. Shut down keywords and adgroups that are not working and ramp the up the ones that are. We call this optimising. This is done on a daily basis. Casting your net wider is completely up to you based on your ad budget and how fast you wanna expand.

More keywords

This is your first step in expanding. Search for more related keywords that you want to bid for. Run your ideas through the Google keyword tool. You can also use a mis-spell tool and bid on keywords that have been mis-spelled by the user. These can prove great for ROI, not many advertisers are this savvy and you can often get CPC at a fraction of the cost.

More adgroups

Once you have a new list of potential keywords, group them into new adgroups, remembering to keep them all tight and closely matching. I suggest you use ‘phrase’ and ‘exact’ match and leave out ‘broad’. Include any negative keywords you don’t want to show for, such as free.

You can target more places

I saw a massive rise in traffic when I started advertising in new countries. This may or may not be a strategy you want to use but away from the usual, UK, USA and OZ type countries, competition isn’t so fierce.

Go live on more platforms

There are several PPC platforms you can get your message out on. If you are live on…

  • Google AdWords
  • Facebook PPC
  • Yahoo/Bing network

…then chances are high that you will be getting as much PPC traffic as you can handle 😉

If you have any other PPC or marketing questions, just holler at me in the comments section.

Believe it or not, but getting the traffic is the easy bit. converting them to sales can be slightly harder. Inside the YaghiLabs Internet Business Academy, you will learn all about how to maximise sales and everything else you need to know

Heck, we can even do ALL your marketing for you :)

See ya inside the course

Lots of love


How To Create Effective PPC Keywords

How to avoid the “keyword cat fight” and determine a “buyer” from a “looker” so you get more clicks at less cost.

spend time researching what potential customers are typing into search engines. that way you can be found when they search for what you offer. then you need to get yourself infront of them so they land on YOUR website and buy YOUR products or services :)

sounds easy right?


…lets look at how to do it

conducting research

spend time here!!!

did you hear about the dude that built his house on sand? you didn’t? well, it fell over. contrary, the dude that built his house on the rocks, lived there for years

your ppc campaign is gonna be exactly the same. put the foundation in place, build it on the rocks and you are setting yourself up for success

take your time to make a list of keywords you think are relative to what you are offering. you may only come up with one or two. you may come up with 50!

take each keyword and one at a time, run it through Google’s ‘keyword tool external’. this will spit out many more keyword ideas.

i think you’ll benefit from this article i wrote earlier, regarding keywords and account structuring. it’s important stuff to know 😉

if you are relatively new to ppc marketing and conducting keyword research, you may only come up with the obvious keywords, i know i did

and while these keywords will get you a TON of attention…

…it’s not always wise to get pulled into the cat fight

most advertisers in your niche will only be bidding on the obvious and high trafficed keywords but these tend to be high cpc. often is the case, the user is only browsing. before you know it, you’re in a bidding war with marketers who don’t have a clue and on keywords that make zero sales.

*case study* :)

when i started on Google AdWords, i didnt have the experience. in fact i shouldn’t even have been allowed on Google. my list of keywords had the usual 10 or so to start with:

‘home business’,
‘internet marketing’,
‘online business’,
‘network marketing’
etcetera etcetera,

i thought i had them all covered, there couldn’t be anymore 😉

anyway, cpc was crazy high, i got looaaaadddsa leads but they didnt really convert!

then i heard someone mention…

…buyers v’s lookers

it’s the fastest way to broke!

spending all your money on people looking at your website who don’t wanna buy. i’m not saying we know how to only target people who are gonna buy, although it would be cool :)

but if you spend time you can maximise your chances…

…for example

someone searching ‘buy red shoes online’ is a far better bet for a sale than ‘red shoes’

i’m not saying you shouldn’t target lookers, especially if the cpc is cheap… as they may well buy later on but if ya wanna go after the users who are more likely to be in buying mode then you need to…

…learn how to read their minds

anticipate what they will be searching for to find what you offer. there is waaaay more advertisers on Google who don’t have much of a clue what they’re doing than there is who are up to speed.

if you are prepared to learn then you will soon out-smart your competitors.

seriously, it’s so much fun, maybe i just need to get out more :)

spend time here, this is where you find the buyers. this is where you find the cheap cpc keywords and the main reasons are…

  • advertisers don’t know how to do it
  • advertisers are too lazy to find out how to do it

do not be one of those two, learn and earn my friend :)

search for longer tailed terms.

these get much less traffic but they have much less competition, are cheaper and they are waaaay more likely to buy.

oh, add mis-spells too. these can be killer. just search for ‘keyword misspell generator’

come take a peek inside the YaghiLabs, i think you will be impressed :) we teach everything you need to simplify your business and start making some actual money, in the Internet Business Academy, get started with the first module like…NOW :)

lots of love

ewan :)

Which Keywords Make Ads Effective

Tips to generate effective keywords that make your ads appear for your ideal customer.

Effective keywords are the ones that make ads appear for your ideal customer. This article will cover essential steps you must take to accomplish that.

In a nutshell, using keywords that have a direct relation to your product or service, and also provide immediate meaning and understanding to your ad’s message is what makes an ad effective.

The best way to accomplish this is to create separate ad groups that are targeted to each of these highly relevant keywords, which are based on one of your products or services. Then you can write the ad according to each ad group theme.

Selecting the right keyword list for your ad campaigns are meant to help your ads show to your ideal customers when you want. The keywords you come up with have to match those which will come from your potential customers.

Here are some basic tips to help you create an effective keyword list to make more effective ads.

  • When you’re making the initial list, think like your ideal customer. Use terms and phrases that your ideal customers would use to describe your product or service.
  • Also, write down the top categories of your business followed by terms and phrases that would fall under each category. For similar keywords, you want to group them together into themes.
  • Additionally, you’ll want to choose the right number of keywords to use in each of your ad groups. Advertisers generally find that using 5-20 keywords per ad group works best. You don’t need to include variations of your keywords if you’re using broad match type, so you don’t need to add all the possible misspellings or plural versions.
  • Based on your overall goal, select keywords that are either more general or more specific. General keywords will help you reach a larger number of search terms in a given audience. Specific keywords will help you reach users more effectively, as your ad will appear to only those search queries that are directly related to your ad’s theme.
  • Be careful of being too specific too, as you might not reach as big of an audience as you’d like. But regardless of using specific or general keywords, only use the keywords that are most relevant to your ads and website.

Last tip, keywords don’t often fail us. Rather, we fail our keywords.

So if you have a keyword that’s getting a healthy amount of impression volume, but poor ROI you can have the greatest increase in performance through implementing a few strategies.

Here’s what you can do:

  • Aggressively expand your negative keywords,
  • Radically test your ad text,
  • Optimize conversion.

This could prove to make those keywords extremely effective for your ad campaign.

A few other tips is determining between research-type keywords versus purchase-type keywords.

So how can you tell the purchase intent of a keyword?

Research-type keywords typically include search terms like reviews, info/information, cheap, coupons, and deals. Short term queries generally indicate a user is farther away from having intent to purchase, as a more detailed and possibly longer search query would indicate a user much closer to their final search query destination.

For example, a user with a search query for “PPC keyword tools” has a different intent than a user with a search query for “WordStream Keyword Research Suite.”

In addition, make sure your ad groups are small, with tightly themed keywords. Be sure your ads highlight your core keywords.

Implement these tips, and your ads should be more effective.

Or you can let Yaghi Labs take care of your PPC campaigns. Because life is too damn short and getting your PPC campaigns right can take a long time.

Unless you’re Jim Yaghi, and Yaghi labs.

No matter your advertising budget, we fully manage your traffic for you and drive hits to your website, leads to your mailing list, and profits to your bank account. This is a primarily a performance-driven service – check our fee table for pricing options.

Read more here:

how does ppc campaign management work?

How to manage the main parts of your PPC account so it all works to make you money.

campaign management for ppc marketing is a fancy term for how the account is run. it works by effectively managing the main parts of your ppc account which all work together to achieve the desired outcome. you can do this yourself or pay to have it done by experts. if you choose the latter, do your research before parting with your hard earned $$$.

the 2 secret words to reaching effective campaign management are…

organisation and structure

like DNA, the structure of your ppc account is unique to you and your business. from each campaign right down to the keywords.

how it is structured will be determined by you and the type of business you have.

say for example, you have a sports shop…


you could set a campaign for each type of what ya want to advertise. one for jackets, one for trousers, one for shoes, one for camping, and so on.


then inside each campaign, you have adgroups. so if your campaign was camping, you could have your adgroups for each thing related to camping that you want to advertise. one for North Face sleeping bag. one for thermal sleeping bag, and so on

dya follow? 😉


then your keywords are grouped tight for each adgroup, each keyword would be a spin off from the main keyword, such as

  • thermal sleeping bag
  • warm thermal sleeping bag
  • double coated thermal sleeping bag
  • pink fluffy thermal sleeping bag :)

killer ads

each adgroup will have an awesome ad that suits…

 Going Camping?

Come and see why campers from all over

the world get their thermal sleeping bags here


you will never run outta room in your Google AdWords account, you can have

  • 500 campaigns
  • 20,000 adgroups per campaign
  • 5000 keywords per adgroup
  • 3 million keywords per account

plenty to work with huh? 😉

ongoing management is crucial

once you get your account setup and have some ads live, you must watch them like a hawk and be ruthless with what isn’t working. don’t get emotionally attached. it gets deleted :)

say for example you are willing to pay $5 for each lead. if the adgroup (display network) or keyword (search network) has reached a little over that cost without generating a lead, it would get killed from the account. there is waaaaay more stuff that WILL work to be wasting your prescious coins on the shhiiyyaatt that doesn’t.

extra reading

i recommend you read ~~> this article <~~ on bid management, it should help with the bidding process and the management of killing keywords that don’t work :)

lots of love


oh, if you would like to become a killer PPC marketer i suggest you come and learn from one of the best in the world, no not me silly, i’m #2 :)

my buddy, Jim Yaghi is killer, like, waves his wand, sparks fly and traffic spews everywhere…

…come check out the Internet Business Academy, we put together a course, contains everything you will ever need to know to simplify and automate an online business


here’s a quick keyword tip that gets way more traffic from PPC for way less money …


  •   step 1: create a group of closely related keywords,
  •   step 2: write a keyword-rich ad,
  •   step 3: create a landing page that includes the keyword in the headline
  •   step 4: delete the whole campaign and ask me to give you 50,000 keywords in 500 adgroups with 1,000 ads sent to a landing page we design for you, who buy from the emails we give you.


lol. YEAH. I mean it…


DELETE your campaign because it’s based on WRONG advice that will fail you. Straight up!

Look, these know-it-all gurus who are already banned from most of the PPC networks, they have no idea what they’re talking about.

Keyword-richness does NOT mean relevance. Anyone can just stuff keywords into an ad or landing page – and if search engines were still as stupid as they were in 1996, they MIGHT still fall for it.

But search engines are intelligent…thousands of programming man-hours, experts, and years of work are behind these machines that spend 24 hours a day, 7 days a week learning how to sort billions of pages to find the exact information humans want. Really, they’re more efficient than people!

They can tell if your ads and pages are ACTUALLY related to the searcher’s desire or not. After all, isn’t that why people trust search engines instead of themselves to find information they want?

Using keyword rich ads and landing pages is why your click-thru-rates are less than 1%, your quality scores are 3 and lower, and your landing pages just refuse to convert.

My Done-For-You Traffic solution uses a method for building campaigns based on a DEEP knowledge of how search engines work – at the ZERO’s and ONE’s, binary, electrical impulses level.

Before i was ever an Internet business owner, i was one of the top artificial intelligence experts, specialising in search and decision engine algorithms.

When i was 19 years old, Microsoft found and attempted to recruit me onto their team to develop search algorithms for Arabic.

Earlier this year, Google contacted me for a similar purpose. I was referred to them in a staff conference because of my scientific publications and innovations in the field.

In short, my knowledge of search craps all over the self-appointed marketing gurus -Who only know the picture-book explanation the support staff of Google and Bing give.

I have ads that receive over 18% click-thru-rate that NEVER use the target keyword in the ad or the landing copy. Furthermore, some of my landing pages convert cold traffic at 23%.

How can this be?

I create REAL human relevance search engines trust.

If you want to do amateur traffic with a slow 5 clicks a day, keep using the layman’s techniques.

If you want to create large volumes of traffic, have ads that get clicks, and landing page copy that converts visitors to leads, and leads to sales…then let me do it for you.


Read up about the Done-For-You Traffic deal here…


I’ll create a traffic campaign for you that works and it won’t cost you the world.

You can run the campaign even with a tiny advertising budget, and still get sales.

Sign up now.



How To Create a Small Keyword Campaign

Get your creative juices flowing for this fast and fun 6 step process for how to generate a small keyword campaign.

creating a small keyword campaign is a fast and fun process that gets your creative juices flowing. It’s a manual process which involves the use of some simple tools. if you follow the 6 step process below, you will be on your way to a money getting campaign in no time 😉

so where do you start?

when building a successful campaign, research is king, so its important to take the time and do it right. It’s easy to get carried away and in your hurry to get some new customers, you waste a ton of money.

so listen up :)

let’s take an excel spreadsheet and along the top, punch in your main keywords relating to your product or service, taking a seperate column for each. if you only come up with 1 for now, thats ok, once you have one done you can repeat later

think outside the box

getting creative and coming up with keyword ideas that your competitors may not is a key part of getting more impressions, cheaper clicks and ultimately increasing ROI.

get inside the head of your customer. what are they searching for? what about misspelled search terms? 😉

enter the magic of Google…

now it’s time to take each of the keyword ideas and enter them into Google’s Keyword Tool External individually. This tool will give you…

  • approximate cost per click
  • competition
  • monthly searches

It’s best if you are signed into your AdWords account as you get better results. You get the option to select which location you see results for, if you plan to advertise in the UK then select UK. You can also check the box so that Google only returns ideas closely related to your search term. I think you should also run the search with the box unchecked as it may throw up some great ideas for other search terms you can build adgroups for.

keeping a tight structured account

if you were running a campaign to advertise sandals, it’s best to include the keyword ‘sandals’ in every search query you want to bid on, for example…

  • strappy sandals
  • loose sandals
  • brown sandals

Here is a great video from Google, keeping your account organised

it’s important to remember the difference between a search and a content campaign.


the keyword works individually as your ad has the chance to appear when the user searches for summin specific. it’s not uncommon for a search ad group to only have a couple keywords in it.


content is completely different. the keywords work as a group as your ad has the chance to appear on relevant pages of other websites.

target and write your ad

now that your keywords are looking great, its time to target who you are looking for. You can target in various forms, such as…

  • age
  • gender
  • location

it’s important to write an ad that is congruent to what you are offering and attracts the person who is gonna buy your stuff :)

set it live and monitor

hit go and watch closely. keywords not performing will need to be deleted and new ideas added in.

when you keep optimising your campaigns, you will find the gold, the ones that work and pump out sales for you all day long 😉

happy campaign building, lemme know your results

loys of love


oh, ps, i nearly forgot, over here at Yaghi Labs, you could have us run ALL your marketing for you. You are left in control of product development while we generate you traffic and make you sales, killer huh 😉

we are waiting for you inside

How To Get Clicks To PPC Campaigns

Curious to know how to get more clicks on your PPC Campaigns? Follow this series of steps to begin receiving more clicks on your PPC campaigns.

For starters, if you can check off these initial steps that are critical to your PPC campaign in getting clicks then you’re on the right path.

  • First, you must write effective ads to your audience that will push the right hot buttons.
  • Second, you must know how to get your ad shown to qualified buyers only.
  • Third, you must have the time and energy to consistently optimize your campaign.
  • Lastly, for the entire duration of your campaign you’ll need to make continuous improvements on return-on-investment (ROI). The ultimate goal of every PPC campaign is to get more sales and pay less for your traffic.

What’s The Value Of A Click Anyway?

Before deciding that you just want clicks and a lot of them, first determine what the value of a click is to you and your business.

How much will you gain from a click if it converts?

You need to figure out the value of one of your PPC clicks. The best way to find this figure is to start with the value of a customer and then work backwards. This will help you to determine how much you can afford on a PPC click.

Also, know when to stop spending because throwing money on a PPC campaign does not ensure more clicks, and definitely doesn’t ensure more quality leads.

Once you determine your maximum monthly budget for your campaign, then you’ll need to focus on optimizing your PPC campaign to generate more success from there. This requires testing again and again to discover that long sought after “sweet spot” with your target audience.

You’ll also have to run your bids well, and operate the bidding system in a strategic manner. If its clicks you want then your entire PPC campaign needs to be evaluated and optimized with the best practices to get your ad shown to the right target audience who will want to click your ad.

Your landing page will also have to be optimized for conversion. If the search user clicks your ad, and isn’t satisfied with the page it brought him or her to, they’ll likely click off of your page fairly quickly. This increases your bounce rate, which tells Google that your ad is neither relevant nor effective to that particular audience or search query.

All the pieces of a PPC campaign have to be working strategically with one another. If one part is slacking then you’re not going to be getting the clicks you desire.

Not Getting Enough Clicks? Start From The Beginning…

Keyword research is where you begin.

Group your keywords into various categories for your ad groups. You need to do this first step to fully establish your search strategy.

What is a search strategy?

This is where you identify the keywords’ search volumes, estimated cost-per-clicks (CPC), uncover other keyword opportunities – such as competitor keywords, and make sure you have no duplicate keywords in any of your ad groups. This step will also avail some insight into the people who are searching for your product or service and how they are searching for you.

After completing your keyword research and identifying what ad groups and keywords you want to target, you can establish your campaign settings. This might seem as an obvious step, but if done incorrectly it can jeopardize your campaign rather quickly.

Setting-up your campaign includes:

  • geographic targeting
  • networks – search vs. display
  • targeting users by device
  • budding options
  • defining your daily budget

The next piece of the getting clicks puzzle is writing your ads

The most important thing to remember here is to cater your ad copy to the specific ad group you are writing it for.

An example of a general ad template is:

  • first line -headline
  • second line -benefit statement
  • third line – call to action
  • fourth line – display URL
  • fifth line -destination URL

Now the root domain of the display and the destination URL must always be the same, but generally an ad will perform better by writing the display URL as even if it’s not the actual URL you’re sending them to.

Another way to appeal to the search query and user is through dynamic keyword insertion into the ad.

Here’s a common example:

  • first line – {KeyWord:Headline}
  • second line – benefit statement
  • third line – call-to-action
  • fourth line – display URL
  • fifth line – destination URL

This strategy tends to increase the click-through-rate (CTR), but it’s crucial that your ad and destination URL remain highly relevant to the user’s search query. If these are not relevant, you will end up paying for clicks that won’t convert and also increase your bounce rate.

Now your campaign is properly set-up to gain the most clicks for your campaign.
But never just set it and forget it. You must always provide your campaign with on-going management. This includes keyword monitoring, split testing ad copy, network exclusions, bid monitoring, and conversion tracking.

Lastly you’ll also want to integrate Google Analytics account with your Google AdWords account. This will allow you to view post-click statistics and optimize your PPC campaign for the best results through refining and fine tuning the implemented strategies from above.


Without traffic, your online business starves. Most PPC advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant. Our team of advertising experts share with you their “traffic maps” they’ve engineered to make advertising independent of search engines. This is an exciting section within the Internet Business Academy which shows you how to totally automate your traffic and remove dependence on any traffic suppliers.

Get a FREE jump start here:

How To Get Clicks To PPC Campaigns

Having quality clicks to your PPC campaign is what makes the difference between making a sale and not making a sale. In this article an experienced PPC’er explains how to get quality clicks to your PPC campaigns.

Getting clicks to your PPC campaigns is not difficult to do. All you need to do is choose some keywords, write an attractive ad and be willing to pay what the search engine asks to show your ad in a prime position.

However, getting clicks that lead to conversions and ultimately sales for your business will require complete sales funnel congruence.

By sales funnel I mean from keyword right through to completing the sale.

There are two different types of PPC marketing and you will have to tailor your ad and funnel to suit each.


This is where users go directly to somewhere like or and search for a term. They are generally looking for an answer.

For example, I may type in ‘how to improve my putting’ and I would expect to find information on my question. The first ad I’m gonna click on is the one that best answers my question. When writing your Ad, keep in mind you are answering a user question in real time.


The Google content network is where you would have this type. Facebook Ads is similar. Here you have to grab the attention of users who are looking at relevant content. They may be reading an article on golf and if you sell golf clubs, the platform may show your ad.


Keyword Research

They say it’s important to build your house on solid ground. Choosing correct keywords to show your ads on keeps your campaigns targeted. Making sure your ads only show for people who are likely to be interested in what you have leads to more clicks, less wasted money and more chance of sales.

A great tool to use is Google’s keyword tool external. If you sell ‘red high heels’, type that into the keyword tool. It will give you a list of similar keywords you may wish to target.


Targeting The Right Eyes

You will want to make sure you are targeting the correct type of people. Chances are you won’t want to target males if you are selling high heels. :)

You can specify who you want to see your ad using things like country, city, gender, age and interest.


Setting Your Bids

Set yourself a maximum daily budget. Also have a limit for what you are prepared to pay each time someone clicks your ad. You may want to start your campaign off with a slightly higher maximum click cost and bring it down as you improve your CTR (Click-Through-Rate). If your ad stops getting so many impressions, you will want to raise it back up a little.

here is an article detailing bid management


Writing Your Ad

How do you write a killer ad that makes people click on it?

For search, you need to put yourself in the shoes of the searcher. What are they looking for? Answer that question. Detail a benefit and include a call to action. They will click your ad. If it’s a Facebook ad, you can get a little more creative as you are tryin to grab attention.

The more your ad is clicked, the higher a CTR you will develop. This is one of the ways the PPC platform will deem how popular your ad is. If you give users what they want, you will be more popular and the platforms will want to show your ad as much as possible.

They also measure how many users click the back button once they land on your website so it’s also important to…


…Create A Great Landing Page

The destination of the user after they click the ad MUST deliver what the ad promised. If they’re not happy, they will simply push the back button and go onto the next search. The PPC platform knows this is happening and will start to deem your website non-relevant and will show it less. Meaning less clicks. You literally have seconds to engage them and keep them there so that you can…


…Sell Em Your Stuff

The PPC platforms don’t measure your sales so it doesn’t have a bearing on you getting more clicks. However this is where your revenue comes from so it’s important you get this bit right. You can have people clicking on your ads all day long but if they don’t convert to sales, it’s an extremely effective way to lose a lot of money…. fast!

If you really want to automate your web business, I suggest you check out what’s happening over at IBA, that’s our Internet Business Academy. It’s where great things happen :)

lots of love,


How Much To Charge For A PPC Campaign

Here is a thorough break down of how to charge for the management of PPC campaigns.

There’s primarily four ways to charge for PPC services

  • Lead per defined cost,
  • Percentage based on ad budget spent,
  • Percentage of lead benefit, and
  • Pay per hour.
  • The one you choose depends upon your business structure and the number and characteristics of your clients.

You can charge for PPC set-up service too

This would include:

  • Keyword research,
  • Campaign creation,
  • Ad group creation,
  • Writing adverts,
  • Selecting landing pages,
  • Configuring max CPC,
  • Configuring advanced options like position preference and limiting ad display times,
  • Configuration of analytics for conversion data, and
  • Report of changes covering keywords, advert text, costs

Pricing Example

  • PPC setup for a small web site including up to 60 keywords, 10 Ad groups, and 20 adverts = $475
  • PPC setup for medium sized web sites up to 100 keywords, 20 Ad groups, and 40 adverts = $815
  • PPC setup for large and corporate web sites up to 150 keywords, 30 Ad groups, and 100 adverts = $1,358.

This pricing is based on set-up fees for one search provider, i.e. Google.

PPC Management Fees

PPC management service fee is 15% of monthly spend, and includes monthly report detailing all keyword information, costs and conversions. This monthly service also includes a monthly “tweak” to update any underperforming adverts, keywords and updates for Cost Per Click as required.

This could include PPC tune ups, which are for clients who already have a paid advertising campaign, but would like to generate more traffic, or reduce costs.

Some self-employed PPC managers estimate how much of their time the client will need and charge an amount based on how much work the campaign will need. But if interested in a %-of-spend fee system, then 15-20% of your spend is a standard range for PPC campaign management.

Here is a direct quote from one experienced PPC campaign manager:

“I charge $300 to $2500 a month to manage an Adwords campaign, with set up costs – $300 to $1000. The $300 fee is for clients that run $500 to $1000 and covers several campaigns with 10 – 15 ad groups and about 5000 keywords.

The $2500 a month covers campaigns that run $10,000 to $15,000, have 20 campaigns and 20,000 keywords.
There are additional charges for landing page optimization, which nearly every client needs.

Make sure they have a good landing page with measurable conversion, or both of you will not be happy.
I also charge extra for difficult Analytics set up – multiple or cross domain tracking, action tracking or multiple conversions.

Don’t bother running Adwords without Analytics.

Even after all this – I always feel short changed for the amount of work involved.”

Check out Ron Rule’s PPC Revenue Estimator tool, which can be found at

This tool allows you to input product price, cost of goods, marketing budget, cost per click range, and estimated conversion rate then tells you how much money you’ll make or lose. This can be used as a guide to estimate how much to charge for a PPC management service based on a good campaign setup and your client’s revenue from your service, especially before spending money, estimating outcomes and setting up a brand new campaign.

The YaghiLabs Internet Business Academy shows you how to SIMPLIFY and AUTOMATE any business project on the web. The fewer moving parts you have the less goes wrong. Learn to run your business on minimum technical resources.

Operate your business with the bare essentials, lower your overhead and give yourself less technical stuff to fiddle with.

Start here:

How To Select Keywords For A First PPC Campaign

Profitable PPC campaigns start with keyword research. There are no shortcuts. Get this step wrong, and your PPC campaign is doomed to lose money. This article will show you 3 key steps you should follow to select the best keywords especially if this is your first PPC campaign.

Don’t rush keyword research. Follow the steps below with precision and care to select the best keywords especially if this is your first PPC campaign.

We’re going to cover the following:

  • How to build your initial keywords list
  • How to uncover the keywords your competitors’ are using
  • How to sort and determine which keywords are best to use for your first PPC campaign

Let’s get started.

How To Build Your Initial List Of Keywords

Nothing fancy here.

Start out by thinking of all the keywords you can off the top of your head. List the most obvious keywords. Write down all the keywords that your target audience would use to find your products and services.

Go to Google’s keyword tool once you have your list. As a prerequisite, be sure that you have a Google Adwords account. For the sake of this exercise, be sure you’re logged into your Adwords account when you use the keyword tool.

Copy your keywords into the Google Keyword Tool.

Click the columns button, which is below the SEARCH button on the right side of the screen.

Then select the following: Competition, Local Monthly Searches, and Approximate CPC (cost per click).

Another thing…

Go to the left column of the page under the heading, “Match Types” and check the box next to “[Exact].” Then uncheck the box next to “Broad.”

Look through the list of keyword results. Click on the star to the left of every keyword that is directly related to your product or service.

Ask yourself, “Would a potential buyer search for this term?”

Obviously, ignore the unrelated keywords.

Next, use the “More like these” command to discover even more related keywords. You can find “More like these” underneath the SEARCH button in the upper middle of the page).

Select “Starred.”

Complete this process several times.

Final step

Click the Download button located below the SEARCH button on the left side of the page. Select Starred, and then select CSV for Excel.

Lastly, save this file on your computer. You’ll need it opened for our next steps.


Uncover Competitors’ Keywords

The reason you want to know your competitors’ keywords is because they’ve already taken the time to do keyword research. It’s all part of market analysis.

There are tools to help you uncover your competitors’ keywords.

There are several to choose from. Keyword Spy, Market Samurai and Spy Fu all offer products for individual online marketers, PPC researchers/consultants and SEO specialists.

It’s not a must, but it will save you time. For now, let’s do this manually still using Google’s free keyword tool.

To get started, type your keywords, one keyword at a time, into Google’s search bar, and copy all of the domain names of your competitors. Just the top ten will do, but you can copy as many as you want.

Start another tab with the competitors’ domain name in your Excel file.

Go through your list of competitor domains. Copy/paste the domain name into the website field of the Google keyword tool.  Take note of the keyword results. Then cross reference your competitors’ keywords with your existing list. This will determine which keywords you don’t already have.

Now enter those new keywords you just found from your competitors results into the Google Keyword Tool. Go through the same process as you did from when you originally unearthed your original list of keywords.


Sort and Determine Which Keywords From Your List Are Best To Use For Your First PPC Campaign

At this point, you have a list of directly related keywords that would be searched by buyers of your product or service.

Now all we need to do is sort this list to determine the best keywords to use for your first PPC campaign.

Here’s how to do that:

  • Add a column to the right of “Approximate CPC” and label it “Competition Adjusted CPC”
  • In each of the rows in this new column multiply the Approximate CPC by the Competition
  • Sort by the lowest “Competition Adjusted CPC”

What you should have are your cheapest and least competitive keywords at the top. You’ve successfully selected keywords for your first PPC campaign.

Good luck!


If you’ve read this far, you already know… without traffic, your online business starves.

Most advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant.

But our team of advertising experts share with you their “traffic maps” they’ve engineered to make advertising independent of search engines.

Inside the Internet Business Academy, you’ll learn to automate your traffic and remove dependence on any traffic suppliers that maintains a persistent flow of new visitors to your website that automatically grows.

Learn more about how to do this at:






SEO for Clickbank and Neverblue

SEO gurus teach many different ways to get the best SEO results for your site. The problem with most of their methods is the results take a long time to come to fruition in this time very little traffic to your website is created and even worse, you make no sales. There is another way to use SEO and that is what we explain in this article.

You LOVE free traffic, if you are a Clickbank or Neverblue affiliate. I know.

ROI on Search traffic is awesome – there’s no cost, and if you create enough traffic volume, you collect commissions in full.

But if you keep an affiliate blog, you spend a great deal of time writing product reviews and then NOTHING.

Silence. No cheering crowds telling you that you did an awesome job.

  • No shares on Social Media.
  • No sales.
  • No leads.

In fact, even the Keyword optimization and back-linking you do, doesn’t bump your position on Google.

I know exactly why.

Most SEOists create content for Search Engines. Not for humans.

They’re so wrapped up in getting backlinks from high Page Rank websites, using Article Spinners, trying to get syndicated, that they totally neglect the HUMAN element that drives all SEO.

After all, isn’t it PEOPLE in the end, who will search, make a decision to click, then land on your content, read it, and optin or buy?

At the Internet Business Academy, we’ve shown our students how to create content for human consumption. This automatically boosts their SEO rankings without back-linking tactics.

We use this approach ourselves.

In a recent Alexa comparison, we were at least 300,000 ranks ABOVE websites owned by SEO GURUS, optimizing their content for the past year.

We currently get 18,000 unique hits daily to our affiliate offers only 3-months after our content strategy started!

How do we do it?

By doing exactly the OPPOSITE of SEO.

While everyone else uses keyword research to tell search engines what they want them to rank for…we don’t.

We’re cheaters!

By reverse engineering search engines, THEY TELL US what to optimise… we simply strengthen the search engine’s belief in us.

It’s faster.

Much, much faster.

There’s a lot more to learn in our Continued Help issue this month.

We’re sharing exactly how we get free traffic from search engines and rank for high volume searches in our industry, doing the least work imaginable.

Continued Help is only available to IBA Customers. Enrol in the IBA today…

Here’s the link…


How To Write An Effective PPC Campaign

Pay-Per-Click advertising can be an extremely effective way to promote your product or service online. Unfortunately, without the correct understanding, PPC can also become a very fast way for you to lose loads of time and money with no real results. In this article we show you the secret to creating a simple and effective PPC campaign from the beginning.

On Wednesday October 19th, the College Board announced that Americans now owe over $1 Trillion in student loans, officially exceeding the amount of American credit card debt.

While debt in general has almost always been frowned upon and considered irresponsible,  student loans have frequently been looked at as “an investment in your future”.

Many internet marketers and online business owners have taken similar loans, accrued large amounts of credit card debt, or at the very least, dropped some serious cash in order to educate themselves or fuel their marketing efforts.

Now… don’t get me wrong.

There is certainly a lot to be said for investing in yourself and your education.

Unfortunately, there are also a lot of ways to easily waste a lot of time and money in a very fast way.

Pay-Per-Click advertising is by far one of the most popular methods for marketing a product or service online.  However, without a proper understanding of the PPC basics and how to get started you may find yourself throwing money away for clicks that don’t convert.

The inner-workings of PPC networks and campaigns combine to form a complex matrix of different agreements and understandings.

Exchanging bids for ad exposure, clicks for bids, and keywords for audiences can get very confusing, and potentially really expensive, very quickly.

Just because you take out a 2nd mortgage to fund your PPC campaigns does not mean that they will payoff.

Advertising networks have the responsibility of showing your advertisments and directing users to your website BUT it is not all on their shoulders.  It is important to understand what your responsibilities are as an advertiser and what you can expect from the network in return.

In this article we will look at what it takes to create successful PPC campaigns from the beginning…


What Do They Want From Me?

Truly effective PPC campaigns are built upon the foundation of carefully planned business goals and market research.

Just like a college professor would expect you to have studied for the final test, advertising networks expect you, as an advertiser, to perform highly detailed research.  Performing detailed market research is the only way to effectively plan out careful steps that can systematically be implemented, resulting in an mutually beneficial PPC campaign generating sales for you and revenue for the network.

While there are indeed many influential pieces involved in completing the PPC campaign puzzle, there are a couple of basic questions that advertising networks will expect you to have already answered before creating any PPC campaign.


1)  What is the goal of the PPC campaign?

I assume that we can all agree that taking out a large student loan to cover the full cost of attending an institution without first determining some basic goals is a recipe for disaster.

Likewise, before jumping into the creation of your PPC campaign it is important to have a clear understanding of what you are hoping to accomplish.

  • What objective would the PPC campaign fulfill?
  • What actions do we ultimately want the user to take once on our site?
  • How much can we invest into our PPC campaign?

Answering these simple questions will help make sure that your campaign is based on principles that make a difference for your business while also ensuring that the results will be highly measurable, and therefore, improvable.


2)  Who is the target audience of the PPC campaign?

Medical students learn to interact with patients and aid in the natural healing of the human body.  Auto mechanics learn to interact with customers and repair vehicles.  The interactions are probably somewhat similar but both will require specialized experience and training specific to that particular field of work.

Having a clearly defined concept of your ideal customer and what type of interaction would be appropriate, is an important step into developing a solid PPC strategy.

Before creating an enormous list of keywords, you will want to answer some questions about your target market…

  • Who, specifically, does this campaign target?
  • Where do they live?
  • Why do they need this product or service?
  • What is their state-of-mind?


3)  What keywords or phrases are relevant to the PPC campaign’s goal and target audience?

This final step of preparatory research is the most detailed and builds on the answers of the first 2 questions.

Get inside your ideal customer’s head

  • What terms would they type into search engine if they wanted to purchase the product you are promoting?
  • Are there similar products that might provide you with even more related keywords?  What are they?


Free tools like the Google AdWords Keyword Tool can help you discover hundreds and hundreds of additional keywords related to your main business idea or product.

Many students throughout the years have found it easier to study and memorize information by using note-cards to organize the information into smaller, related subjects.

Like the note-cards, after having created a list of keywords relevant to your target audience, you should then organize these keywords into several smaller ad groups.  You can organize your ads into groups of related keywords, themes, or groups that target specific products.

Sorting your keywords into ad groups will provide for easier ad creation, and later, accurate tracking of results.


Leaving School Prepared For The Real World

Graduating college, with or without student debt, is the time to move out into the workforce and put your newly acquired skills into practice.

With the skeleton and backbone of your campaign in place it is also time for your campaign to makes its way out into the world.  We accomplish this by fleshing out your research with written ads for each of your different ad groups.

Here we will cover a couple of tips for campaign creation and effective ad writing.


1)  Convey your USP to those that view your ad

A Unique Selling Proposition is a specific benefit or focus that differentiates your ad from those created by competitors.  Each ad group should have its own theme and unique selling proposition.

In the same way that it would be silly to omit a college degree from a resume or job application, it is extremely important to convey what makes your company or product different from those of your competitors with the ad itself.

The more value you can uniquely provide, the more likely it is that it will be YOUR ad that gets clicked.


2)  Investigate how your competitors’ ads are written

Take each of your keywords and type them into Google’s search engine.  Take note of how your competitors have written their ads.

Not only will this give you a good idea about what you are up against, more importantly, it is a great starting point for writing your ads.

This is a simple exercise that can really get your creative juices flowing and provide you with some creative ideas for your advertisements.


3)  Create ads that contain the target keyword

Where and how often your ad gets displayed is typically determined by the advertising network based on 2 different factors–maximum bid amount, and your ad’s quality score.

An ad’s quality score is determined based on how directly the keyword, ad text, and website relate to each other.

A quick and easy tip for creating ads with high quality ratings is to simply include the target keyword within the ad itself.

Write creative advertisements that use your target keyword in the title, body, and link portions of the ad.  This will quickly raise your ad’s quality score which not only means having your ad shown to more people… it usually means lower cost per-click as well.


Irresponsible Borrowing VS Investments For The Future

The main difference between irresponsibly acquiring debt and investing in education is actually in the follow through.  

Nobody gets judgmental with a successful doctor or lawyer for taking student loans BUT if somebody gets halfway through med school and punks out… it seems to be an entirely different story in the eyes of others.

Same can be said of internet businesses and marketers.  Nobody has a problem with a guru spending $10,000 per month on advertising but if a newby were spending that amount of money to no avail… it is seen as a total waste.

The advertising network’s job is to display your ad to the people you tell it to.  By diligently researching first and carefully taking specific action next, the network’s job not only becomes easier but actually becomes much more effective and profitable for both you AND the advertising network.

Make the most of your valuable time and money by following the simple steps outlined in this article to create simple and effective PPC campaigns.


To learn more about effective traffic and advertsing strategies check out the YaghiLabs Internet Business Academy where we show you how to get the right type of traffic to quickly profit from any online business.

Enroll by clicking the link below…


What Is A PPC Campaign?

While Pay-Per-Click advertising is, without a doubt, one of the most popular methods for advertising online, it is also one of the most misunderstood. In this article we dispel jungle-like panic and pandemonium by defining and describing the term “PPC Campaign”.

On Tuesday October 18th, cages containing 56 dangerous and exotic animals were thrown open by private Muskingum County Animal Farm owner, Terry Thompson.

After letting the animals loose, Thompson took his own life leaving the Zanesville Law Enforcemnt officials with a very dangerous and delicate situation.  A shoot-to-kill order was given Tuesday night and absolute panic and pandemonium ensued.  Schools were closed and civilians were instructed to remain indoors.

The internet itself has made it very common for new online business owners and internet marketers to quickly become overwhelmed by information overload.

Internet marketers are bombarded with loads of information from latest-and-greatest courses, to so-called “gurus”, and one product launch after another.  No one’s even teaching the same thing.  Different “mentors” and courses seem to contradict one another…

Just like in Zanesville Ohio, it’s like there are hundreds of wild and dangerous animals that have been set free on the internet causing widespread mayhem, panic, and confusion.

For being one of the most popular methods for advertising on the internet, Pay-Per-Click advertising is very widely misunderstood.  It is a simple system but many tend to forget or ignore the basics of how this type of system actually works.

With very little understanding of what the system is actually designed to do or what the outcome will be, PPC newbies are prone to panic and freeze at the sight of the tigers.

To eliminate some stress and misunderstanding, here we define and describe the different attributes of Pay-Per-Click advertising, and specifically, PPC Campaigns…


Is It A Lion? A Tiger? A Bear? Oh… My Head Hurts…

Pay-Per-Click, or PPC, is an internet based advertising model that is used to by advertisers to direct specifically targeted visitors to a specific website or webpage.

While there are a few others, the current major advertising networks include Google, Yahoo, Bing, and Facebook.

The name, PPC, actually comes from the basic function of these different advertising networks themselves.

Advertisers indicate which keywords they want to target and set a maximum bid amount that they are willing to pay in exchange for having their ad shown to users searching for that specific keyword.

Each time a user searches for a keyword or phrase that matches your company’s list of keywords , there is the opportunity for your ad to be shown to the user.

When a network user clicks on your ad and becomes a visitor to your company’s website, you are charged.  Advertisers are expected to pay the advertising network per click that their ad receives… hence, pay-per-click.


Caging the PPC Campaign Beast

A PPC Campaign is the combination of your list of target keywords, bid amounts, and written advertisements.

Let’s use an example to help illustrate the function of a PPC campaign a little further…

While Terry Thompson’s “farm” was a private facility and not open to the public… for this example let’s say that you own a local Zoo as a business.

After having compiled a sizable list of keywords and phrases relevant to your business (Zoo) the keywords should then be broken up into smaller “ad groups”.  Ad groups are most helpful and effective when organized by grouping similar terms, themes, and/or points of focus together.

One ad group might focus on the Bengal Tigers.  Another might focus on the educational resources available at the Zoo.  Maybe one might focus on the announcement of a new aquarium.

When ad groups are constructed in this manner they can be seen as mini-versions of your overall PPC campaign.

While the goal of the overall PPC Campaign would be to attract visitors to your website and ultimately to entice the visitors to come and visit the Zoo…  the “ad groups” serve as small pieces of the whole, each with their own specific focus, working and campaigning together to achieve the same final goal –getting people to the Zoo.

“PPC Campaign” is a term used to generally describe the different components of a company’s PPC activity, including the combination of keywords, ad groups, bid amounts, and written advertisements.

The events that took place in Zanesville Ohio were terribly unfortunate.  While there were some survivors, 49 of the 56 escaped animals, including 18 endangered Bengal tigers and 17 lions, were killed in order to protect the residents of the Zanesville community.


Now… a shoot-to-kill order has not yet been passed on the internet.  As far as I can tell, there will always be misleading and confusing information available and unfortunately, very prevalent.

To skip the confusion and learn the fastest way to start an internet business check out the YaghiLabs Internet Business Academy.  Inside, students are learning how to easily implement correct and effective traffic and advertising strategies for their online business.

 See it all here…

Video #4 – LIVE!! (Keyword Supremacy)

NOTE: This product is no longer available, but you can watch the video anyway.

The 4th video in the PPC Supremacy launch series was shot in Jordan! (And it just went live!)

[mp4= supremacy.flv][img=]

A lot of people have been wondering how we’ve been consistently getting cheap traffic for YEeeeeeeeeeears–even in brutally competitive markets. This is it.

In our latest video we show you a method for targeting people ANYWHERE they search. Whether that’s Google, Bing, Yahoo, YouTube, or anything else. This Ancient Roman-style take over tactic allows you to sweep a market whole for prospects and leads. Use the information carefully.


Don’t Forget…

You need to sign up to the notification list. (only if you like the video, tho). Because over the next days we’re going to be giving you 6 OTHER videos that help you get traffic to your business, before you even enroll for PPC Supremacy which goes on sale August 31st.

Enjoy the videos…and the traffic! :-)

Google Wonder Wheel – a Theme-Based Keyword Research Tool

I just learned about a Google experiment that you can use for keyword research. This is another tool that helps you go wide and find new possible markets to get into.

Google Wonder Wheel in Action for the term 'Network Marketing Leads'
Google Wonder Wheel in Action for the term 'Network Marketing Leads'

Since I’m on the road right now, I won’t have time to get into how to use the tool. But i’ll give you really quick instructions to get started with it.

This keyword research tool gives you a graphical representation of related themes to a search term you specify. Your search term appears in the center of a wheel. Around the wheel are some popular keywords that Google associates closely with your search term. These are natural markets to move into when expanding your pay-per-click campaign.

If you like, you may click any of the related themes to explore it further and find even more markets.

Repeat this as many times as you want and grow your keyword list exponentially with ideas you might never have thought of.

To get access to the Google Wonder Wheel, just paste this code into your address bar


This sets up a cookie telling Google to add the Wonder Wheel to your search preferences.

Just run a search as normal in Google. On the results page, you will see a “Show Options” link directly under your search box. Click it and choose Wonder Wheel from the left. That’s it!

Thanks to for introducing me to the Wonder Wheel and supplying the cookie code above.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Mis-Spell Generator Or Typo Generator: “The Keywords That Prospects Search But Few Advertisers Bid On”

According to Google, 10-20% of all searches start out MIS-SPELLED.

Capturing those searches by bidding on them with Pay-Per-Click is one of the smartest ways to easily and cheaply capture prospects. It gives you the advantage of positioning your Adwords ad in front of potential prospects–before they see any of your competitors’ ads. But few people know the proper use of Typo Generator tools.

I’ll tell you my method in a second. Check this out…

There is insane competition for popular home business keywords in Pay-Per-Click. And yet, there is virtually no competition when the same keyword is misspelled.

Why not?

Advertisers rarely test all mis-spelling variations of each keyword, or they think that their search volume isn’t worth the time to investigate.

For a moment, I’d like you to imagine this: You have 10 mis-spellings of 5 very popular keywords, each getting an average of just 20 searches a day when misspelled–that would make you a cool 1,000 daily impressions. 

Better still, consider that since the competition is significantly less, you’d have two new advantages versus bidding on one correctly-spelled and very popular keyword:

  1. Cheaper average CPC (less dollars per click)
  2. and More conversions (less clicks per lead)

To understand why bidding on less popular mis-spelled keywords gets you more conversions, let’s get into the shoes of your prospect for a minute.

First of all, they’re in a rush and due to keyboard slips, accidents, and just straight-up ignorance they type their search with a mistake. Google and other searches try to help the searcher by making suggestions for the correct spelling, but they still return results anyway.

Suppose you were your prospect. You search for “home bizness leads” instead of “home business leads”. There’s a single sponsored ad on the right and few search results. Google tells you that you might have made a mistake. Do you a) re-run the search with the correct spelling immediately or b) glance above the fold of results to see if there’s something that matches what you’re looking for?

Alright, let’s suppose you either didn’t like what Googled returned for the wrongly spelled search of “home bizness leads” or you decided to fix your mistake and search again. Either way, you are now looking at results for “home business leads”. There are 70 million of them and there are thousands of ads.

Your attention is split between everything on that page, because everything “sorta” matches.

On the other hand, with your first search, with spelling mistake, the only ad you could see was the one ad above the fold. If it matched what you wanted, you would have clicked it rendering all ads and all 70 million listing results for the correct spelling USELESS. Because the subsequent search for the correct spelling would never have happened.

Here’s another reason to bid on mis-spellings and typos. Using the Google Keyword Tool, let’s compare competition stats for both versions of the keyword:


home business leads

Suggested CPC Bid for positions 1-3: $13.03


home bizness leads

Suggested CPC Bid for position 1-3: $0.05


I’m sure you don’t want to spend $13.03 for a click. But suppose you got greedy when you saw that the keyword “home business leads” receives a maximum of 13,000 monthly impressions (about 433 searches a day). Perhaps you bid, i dunno, $10 CPC to scrape the bottom of the first page of results–maybe get seen by a few people. Or perhaps you are a little careful with your bid, so you decide the second page is good enough for you and bid $5 CPC.

Besides the high CPC bid, now your ad is buried in a sea of “relevant” ads. The prospect has choice and instead of just clicking your ad because for its relevance, they’ll compare it and the page it goes to with every other contestant. Your click-thru-rate suffers. Your cost increases. Your conversion rate is reduced. Your quality score drops. Your ad rank drops. Your cost increases some more.

I paint a bleak picture. With competitive keywords, the ACTUAL traffic you get is never equal to the potential traffic available.

The alternative is to bid on the mis-spelled “home bizness leads” for 5 cents and hold the #1 spot above the fold. Whoever searches on this version will have little choice. They are more likely to click your ad merely because it is the only relevant one they can see. They are also more likely to optin because they don’t have anything to press back to. You’ll enjoy a high CTR. An phenomenal opt-in rate. Which result in lower cost per click, lower cost per lead, and high quality score.

This way, you’re in a better position to capture a majority of the potential traffic available. Four more misspellings, will easily get you 1,000 valuable daily impressions instead of the 433 available for the correct spelling.

So now that I’ve presented a small case for adding misspelled versions of popular keywords in your PPC campaign, let’s talk about how to implement this correctly:


  1. Use a mis-spell or typo generator to get as many variations on your main keyword as possible
  2. Import your keywords with correctly spelled ads into a Yahoo SEM account
  3. Bid 10 cents per click
  4. Run your ads for a full week before making any changes
  5. Sort your keywords by highest-to-lowest impressions
  6. Take the top 5 spellings of each seed keyword into your Google Adwords account and tweak them for maximum profit


Easy? Go try it with this Typo Generator now and let me know how it works for you by typing in the comments section below…

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.