Keyword Mixer | How to Really Get New Keywords With High Search Volume and Low Competition

When searching for keywords with high search volume and low competition, there is no denying that a keyword combiner is an excellent way to go.

Keyword combiners, generators, or mixers work by taking 2 or more lists of keywords and then permutate them into new keyword combinations. These combinations are usually not thought of by your PPC competitors who usually just use keyword research tools with a seed keyword they supply. Obviously, there’s two problems with their method:

  1. It doesn’t capture all the infinite versions that the same search may be conducted by searchers. Keyword tools only show the keywrods with highest search volume–which everyone wants. But the issue is that they are just longer-tail versions of the same seed keyword that you input. There’s few new ideas there.
  2. Since everyone else is using the same keyword databases and tools, every advertiser is competing for the same scraps of the market. Which makes your required CPC bid too high to be profitable.


Keyword Mixers help you come up with tens of thousands of combinations competitors aren’t bidding on. The only issue is filtering out the keywords that get no search. I’ll show you a simple way to do that below.

Here’s how Keyword Mixers work:

Suppose you sell nutritional supplements online, and you want to bid different ways people might search for nutrition to buy. You might use the following two lists:


List 1:

  • nutrition
  • nutritional
  • vitamin
  • mineral
  • antioxidant


List 2:

  • supplement
  • pill
  • tablet
  • gel
  • capsule
  • drink
  • juice


Keyword generators will make the following combinations for you:

nutrition supplement, nutrition pill, nutrition tablet, nutrition gel, nutrition capsule, nutrition drink, nutrition juice, nutritional supplement, nutritional pill, nutritional tablet, nutritional gel, nutritional capsule, nutritional drink, nutritional juice, vitamin supplement, vitamin pill, vitamin tablet, vitamin gel, vitamin capsule, vitamin drink, vitamin juice, antioxidant supplement, antioxidant pill, antioxidant tablet, antioxidant gel, antioxidant capsule, antioxdant drink, antioxidant juice


Many of these tools will also give you plural versions of the keywords and combinations without the space to help you capture even more searches. In any case, however you use your choice of Keyword Generator, you’ll be able to produce large volumes of keywords very quickly.


How to Filter Keywords From Keyword Mixer

I usually import all the keyword list into my Yahoo SEM account without filtering. Since Yahoo is not as strict as Google on quality, I use it like a sandbox to play in until I know what is worth keeping.

I bid on the new keywords with small CPC bids of 10 cents or so.

After some stats have accumulated, I just sort by the impression column. This sends to the bottom of the Yahoo SEM interface all keywords that have too much competition. Since your bid is low, competitive keywords will simply receive NO impressions.

Better still, this technique brings to the top only keywords that actually get high search–and impressions with the 10 cent bid. These have LEAST competition and maximum potential.

So I take them into my Google Adwords account and tweak to maximise profit.

If you’d like to try this technique, here’s a free Keyword Mixer tool I recommend:

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Keyword Research: Shall I Spy On My PPC Competitors?

Keyword Spy Tools are supposed to be able to allow you to plugin in the website of your competitors and then they retrieve for you all the keywords they’re bidding on, along with their corresponding ads, and estimated bids. Sounds pretty useful doesn’t it?

Yet I’m gonna go ahead and tell you NOT to use these tools. I think your money is better spent on your PPC ads.

I’ve had more than a few questions about keyword research tools that claim to help you “spy” on your competition. (Don’t get too excited & click just yet) Examples are Spyfu, Keyword Spy, and most recently, PPC Web Spy.

Brad Callens PPC Web Spy
Brad Callen's "PPC Web Spy"

The tools are supposed to be able to allow you to plug in the address of your competitions’ websites to retrieve all the keywords they’re bidding on in sponsored search. Also included, is usually a copy of the corresponding ads and estimated bids. Sounds pretty useful doesn’t it?

Not really.

I’m gonna tell you NOT to research like this. There are better ways to spend your money (like on your PPC ads). And more effective ways to beat competitors to the top of the search page.

Am I saying this because it’s immoral to spy and steal the campaigns of others? No.

It’s because Spy tools don’t deliver on their claims.

To non-technical folks, computer programmers are like magicians. They create magic with their computer code and do amazing nearly miraculous things. But another programmer looking in from the outside can still see the thin string that pulls cards into the magician’s sleeve. They can see that the magic is nothing but an illusion.

Spy tools are an illusion. A marketing gimmick. There is a market for them because people are lazy. I mean, sure it would be nice to just find a successful affiliate promoting the same offer as us and then steal their campaign for ourselves…right?

Except that Spy tools generally return untargeted keywords that no one in their right mind is bidding on. Their bid estimates are WAY off. And they don’t tell you the REAL secrets of why someone else’s ads are working.

For example, they won’t tell you:

  • How the advertiser organises his/her account.
  • Or the negative keywords they include in their keyword lists.
  • Or the way they group their keywords.
  • Or the way they monetize their clicks.

That’s the real stuff worth paying for. And I’m pretty sure if a tool could tell you all of that, it would cost a lot more than $96 a month.

I buy and test just about every PPC tool you’ve ever come across.

Spy tools work by “guessing” keywords, monitoring which ads show up, and then adding them into a database they do lookups on when you use the tool’s search.

They definitely don’t have a way to go into people’s accounts and steal their keywords. There are keywords left out, quite often the money keywords! Also, there are many keywords returned by the spy tool that don’t actually trigger those ads. The bid estimates are wayyyy off. The click estimates are always wrong.

It’s a big collection of unrelated information, gathered from god knows where, and combined in a way to look authoritative. All of it designed to trick you into believing you’ve seen into the inner workings of your competitors’ ad campaigns. When all you’ve done is fallen for an illusion.

Read the small print on keyword spy tools, you’ll find they have disclaimers reflecting their anticipated unreliability.

PPC Bully
PPC Bully

The only real way to beat up your competition and take their spot in the sponsored results, is to monitor them over time, identify the winners, learn from them, and then do it better.

If you insist on spending your money on a Keyword Spy tool, then save your dollars for this next one:

I am at the moment in the process of testing a tool called PPC Bully. This is different because it’s not framed as a “spy” tool–it simply automates studying the competition before you start spending your own money bidding on an expensive keyword.

A couple of years ago, I got bored of manually checking the competition by hand. So I wrote a very simple program to make my job easier:

The way it worked was, I’d give it a bunch of keywords I was considering bidding on. And at a defined interval throughout the day, this little program would go out and simulate searches on all those keywords. It would then retrieve all the sponsored ads that are returned and log them for me to study later.

Here’s the theory:

An advertiser who is losing money with their ad+keyword+landing page combination is going to do one of two things:

  • They’re gonna be savvy enough to take their ad down, modify it, and try a new combination
  • Or, they’re gonna leave it till Google slides it down in position and probably slaps it to hell so it won’t show up in sponsored ads any more

Either way, the end result, is that over time, the ads that don’t work stop showing.

On the other hand, if you’re looking for advertisers that are probably making money, all you need to do is find the ad+keyword+landing page combinations that show up EVERY time the program simulates the search for those keywords over an extended period of time. That could be a day, a week, or even a month depending on how competitive the keyword is.

PPC Bully tests your competitors like this.

It isn’t my program. Some bright marketers hired programmers and turned the idea into a commercial service.

Now, if you’re thinking about bidding on some expensive keywords, it’s easy to avoid risking your own money. Just run PPC Bully with that keyword and monitor the competition for a week or so. Find the winning combination of keyword+ad+landing page, and then try to do something similar without violating copyrights.

All I know is that out of all the spy tools I’ve seen so far, the $49 investment in PPC Bully is the only one worth exploring.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Jim Fights Some PPC Demons (and 16 New Leads / day)

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Hi guys and girls!

My name is Jim Yaghi and you’re joining me on the second video of my coffee adventures.

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Last month I attended a live event in Las Vegas at the Venetian hotel called Inner Mastermind. If you’re into it, I shot some fun videos of my trip for that event. You can find them on my blog or Facebook.

Anyway, this month a product launched by the name of the Arbitrage Conspiracy which was a product of that event. In case you’ve been hibernating under a rock and you didn’t hear all the buzz, the story goes that three young fellas from Canada were consistently pulling in as much as 150,000 dollars PER day online using Pay Per Click. What was more interesting to me was that Aymen, the main speaker at the event told me that they spent between 50-100 thousand dollars a day on pay per click ads alone.

Naturally, when I was invited by my friend Mike Dillard to attend and represent Magnetic Sponsoring there, I jumped up. Within a few days I got on a plane and flew over from Jordan to Vegas!

There wasn’t a great deal of difference between what they were doing with CPA and what i was doing with home business opportunity leads using pay per click. I used Google Adwords and Yahoo they used Adwords and Yahoo. They also used MSN and some other smaller and less trafficked pay per click engines–which honestly i can’t be bothered with right now. I tried MSN before and their conversion tracking was making mistakes so I abandoned it.

Also, Aymen’s team were making customised landing pages for each keyword and placing a single keyword in each adgroup–and so was I.

None of their keyword research tools were new to me. They used the Google tool mainly, a few misspell and typo generators, word combiners, alexa, and so on–i was doing that already.

But i learned two very important lessons. One was the use of automation tools to build up massive keyword lists and upload them all in one shot. Obviously they didn’t filter these keywords too much becuase no one could do that to a list of 1 million words. Their strategy was to first sweep the market with these million keywords and find keyword types and themes that showed SOME results with low bids. And by tracking the keywords that worked, they would kill the ones that wouldn’t convert. And they would laser target their attack to improve their click rates, click costs, and conversion rates.

So as soon as I got home, I got to work.

I pulled up alexa and used its related sites feature to find domains in the network marketing and home business industry. A small list of about 50 domain names came out. I then used a typo and misspelling generator tool to turn that into a list of around 800,000 keywords.

Oh but Google’s quality score would shut me DOWN if i tried to upload those keywords to my account. Instead, i posted them to Yahoo becuase it’s less strict. Several hours and yahoo accounts later, i had the keywords all ready to go.

Ok, let’s pause for a minute. I’m in phase 1 right now. Remember the 3 challenges i have to go through? Impressions, clicks, and conversion.

Right now, I’m focused on phase 1 ONLY. Keywords that get impressions. That’s all i care about.

Well Yahoo gave me impressions–very few. In my experience, Yahoo has always been weaker than Google for the Home Business niche–maybe someone else has better luck with Yahoo than i do, i dont know.

Not to worry. What’s next?

Well, I’ve gotta take this stuff into Google where there’s lots of fish. Out of the 800,000 keywords, i had to choose! I sorted all the campaigns by impressions and took the top 4 keywords from each campaign.

Now I still worry about the Google Quality Score since i’m really not focusing on Click Thru Rate or conversions–i want to keep my landing page generic. So i figured i’ll place these keywords on the Google content network first. Again, that’s a much less strict place to advertise than is the Google search.

I ran this for a few days and lo-and-behold…not only did i get impressions and clicks, but i got a super high conversion rate!

Now i get about 16 new conversions from that little experiment. Not bad but i gotta get disciplined about repeating this a few more times.

Go try this out for yourselves and let me know how it works. Meanwhile, i’m gonna go fight my demons and report to you in a few days.

Take Care.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.