When searching for keywords with high search volume and low competition, there is no denying that a keyword combiner is an excellent way to go.
Keyword combiners, generators, or mixersÂ work by taking 2 or more lists of keywords and then permutate them into new keyword combinations. These combinations are usually not thought of by your PPC competitors who usually just use keyword research tools with a seed keyword they supply. Obviously, there’s two problems with their method:
- It doesn’t capture all the infinite versions that the same search may be conducted by searchers. Keyword tools only show the keywrods with highest search volume–which everyone wants. But the issue is that they are just longer-tail versions of the same seed keyword that you input. There’s few new ideas there.
- Since everyone else is using the same keyword databases and tools, every advertiser is competing for the same scraps of the market. Which makes your required CPC bid too high to be profitable.
Keyword Mixers help you come up with tens of thousands of combinations competitors aren’t bidding on. The only issue is filtering out the keywords that get no search. I’ll show you a simple way to do that below.
Here’s how Keyword Mixers work:
Suppose you sell nutritional supplements online, and you want to bid different ways people might search for nutrition to buy. You might use the following two lists:
Keyword generators will make the following combinations for you:
nutrition supplement, nutrition pill, nutrition tablet, nutrition gel, nutrition capsule, nutrition drink, nutrition juice, nutritional supplement, nutritional pill, nutritional tablet, nutritional gel, nutritional capsule, nutritional drink, nutritional juice, vitamin supplement, vitamin pill, vitamin tablet, vitamin gel, vitamin capsule, vitamin drink, vitamin juice, antioxidant supplement, antioxidant pill, antioxidant tablet, antioxidant gel, antioxidant capsule, antioxdant drink, antioxidant juice
Many of these tools will also give you plural versions of the keywords and combinations without the space to help you capture even more searches. In any case, however you use your choice of Keyword Generator, you’ll be able to produce large volumes of keywords very quickly.
How to Filter Keywords From Keyword Mixer
I usually import all the keyword list into my Yahoo SEM account without filtering. Since Yahoo is not as strict as Google on quality, I use it like a sandbox to play in until I know what is worth keeping.
I bid on the new keywords with small CPC bids of 10 cents or so.
After some stats have accumulated, I just sort by the impression column. This sends to the bottom of the Yahoo SEM interface all keywords that have too much competition. Since your bid is low, competitive keywords will simply receive NO impressions.
Better still, this technique brings to the top only keywords that actually get high search–and impressions with the 10 cent bid. These have LEAST competition and maximum potential.
So I take them into my Google Adwords account and tweak to maximise profit.
To learn more of Jim’s PPC advertising techniques, check out PPC Domination.