I’ve come up with a new method for doing PPC that systematically increases lead numbers DAILY without ANY guess-work…and lowers lead cost…without split-testing!
It’s a little heavy, so I’m saving that discussion for some other time.
Someone asked me recently about TRACKING technologies.
“Jim,” she said. “How can I track my leads ALL THE WAY to the sale?”
I said, “It’s impossible and you shouldn’t really bother with it.”
Don’t track sales?
Yes…look, a few years back, I was SO anal about tracking every single thing I could.
And I bugged the affiliate program owners for MONTHS to fix their sales tracking. It was so simple, I even sent them the code to do it.
But they just never got around to it. Even though I was the only affiliate bringing in over 1000 leads per day.
Anyway, so I made do with the tracking they did have.
And like the systematic tester I am, I began DELETING every keyword that did not show a tracked sale.
After two months, the result:
- Leads were pretty much stable.
- Overall ad spend remained relatively unchanged.
- Sales were NORMAL. No more, no less.
So what DID change?
My commission was down…it dropped to less than HALF!
The REFUND rate was at an all time high–and I could not be paid on sales that were refunded.
And here’s why that happened:
The sales tracking I based deleting adgroups on was showing ONLY keywords that resulted in immediate sales.
The trouble with ALL multi-step sales tracking is that it is UNRELIABLE.
It can only be implemented with cookies or emails.
And yet, many people don’t buy with the same email they sign up as leads with.
If that’s not enough of a reason to ignore sales tracking, then how about the fact that COOKIES can only track a customer purchase on the SAME device and browser they used to sign up to the sales autoresponder!
Meaning, if someone sees your ad on their iPhone, clicks it, signs up to your autoresponder, then a few days later while reading one of your sales emails on their laptop decides to buy… you will not know which keyword got the sale for you.
So there will always be productive keywords in your traffic efforts that GET sales but fail to register in ANY tracking software.
And if you delete those keywords unknowingly you’ll also delete the sale.
Exactly that happened with me:
Before my delete-spree, most sales were coming from leads who bought 4 or more days into the email follow-up.
Their decision to buy was not on IMPULSE. It was a decision thought-through.
Amongst the keywords deleted, I had mistakenly got rid of keywords that gave those “after follow-up sales”.
Leaving behind and paying for JUST the keywords searched by people who historically bought on impulse.
This SOUNDS cool … as it meant I got a ROI on my traffic sooner.
But those were the same people whom later regretted their hasty decision to buy and requested a refund.
No–that’s just dumb.
So ever since, I ignore sales tracking, even if it’s available.
A better solution…
Instead, I focus on STUFFING my mailing list with LEADS…lots and lots and lots of leads.
Those are better tracked to keywords…very few people if any click an ad then use another computer to look at and sign up at the landing page.
Besides, you can guarantee if a keyword-ad combo produced a lead, sales would have come from one of those keyword-ad combos so you’d never delete them.
I assume that as long as those people are on my list, reading my emails, I will one day eventually convert leads to buyers.
A rule of thumb is that a good customer–one who doesn’t buy on impulse or refund–makes a buying decision within 90 days.
Our Done-For-You Traffic package helps you stuff your newsletter with LOTS of leads who want to read your emails whenever you send them.
And then the emails we write for you are designed to warm your readers up to you so they eventually buy and put commissions into your pocket…
Use the link above to sign up for your own Done For You Traffic campaign today!