How To Bid Optimization

Focusing exclusively on the most effective keywords in a PPC advertising campaign will help minimize your costs. This is the primary goal of any bid optimization system. Additional components of this very important strategy are listed below… Auction Process PPC (pay-per-click) marketing is an auction-style form of paid online advertising. Read more…

How Do Keyword Spy Tools Work?

Before an auto mechanic begins to repair your car, he or she is equipped with the necessary training AND uses a set of custom tools to complete the job. These tools are specifically designed for the task at hand. PPC marketing works in much the same way. By understanding the basic mechanics, Read more…