How Much Do You Earn From AdCenter Campaigns?

The decision has been made to launch your new Internet Advertising Campaign. You have picked your product (or products), decided on your message, look and appeal to your potential customers, and built your website. After setting up your merchant account you’re ready to Rock the World!

Now you need to ask the following:

“What is the best way to gain exposure for my website on the Search engines?”

and…

“Which service is going give me the best return on my investment (ROI)?”

In order to achieve both Internet visibility and the best ROI, the most dominant search advertising platforms available in the industry today are Google AdWords and Microsoft AdCenter. These are “pay-per-click” (PPC) options. AdWords is a fantastic tool for your marketing effort, but it may not be the absolute best tool for the job. For the purpose of this series of articles, I‘m going to analyze, and pass on, information specific to AdCenter. Then you can determine if it’s something that fits the profit vision for your product.

Google dominates about 90% of the market by some estimates. So why not just not load up on Google AdWords and go make a million dollars? Well not so fast there neophyte, let’s look at some facts…

I’m going to offer you insider information that will help you decide where to place your ad dollars.

Monthly Search Volume

The 10% of traffic that goes through AdCenter still amounts to billions of searches per month. Research has shown that users of Google’s search engine tend to be more affluent, suburban and small-town. Microsoft’s searchers on the other hand, tend to have a more diverse background, varying levels of income, and live in either rural or urban areas. Microsoft searchers also tend to be older, and more importantly, have previously made purchases on the Internet. We know that these people will buy if they see value…and we want people who are willing to purchase!

In the next segment of this 3-part series on AdCenter Campaigns, I’ll analyze the conversion statistics, side-by-side comparisons, demographic research and more…

Why Do PPC Campaigns Die

Because things can change fast, and if you’re not showing up to react to the changes, or progressively stay in front of change, you lose. Game over. Go home. The PPC campaign dies.

So you should be evaluating your PPC campaigns on a regular basis. This is the only way to stay ahead of a constantly changing market. The moment you stop managing your PPC campaigns is the moment they die.

Here are just a few quick tips to prevent your PPC campaigns from completely dying out, but by all means not an exhaustive list.

Know your metrics

This is most important, so I’ll write it first…

Figure out how much it costs to acquire a customer. Then make sure you aren’t spending more to obtain a customer on clicks that what you’ll earn as a result of acquiring the customer. Common sense really.

You’ll see a helpful list below this point here, but suffice to say, if you are paying more than you make, your campaign will be donezo!

Keep abreast of new features

The Google Adwords platform has dramatically changed over the years. Microsoft adCenter has made a comprehensive round of recent changes.

Take advantage of change. Evaluate your campaigns using the tools that the engine provides.

Always be evaluating

Pay attention to the obvious i.e. click-through rates and conversions. Study the not-so-obvious i.e. the copy that most appeals to your audience. Then, amplifly the positive. Eliminate the negative.

Study your competition

The more time you spend and deeper you go with competitive intelligence, the more questions you’ll develop. Before long, you’ll start to make predictions about your competitors’ behavior. This will lead to your own campaign adjustments.

How about a PPC campaign done for you, setup, ready to hit play?

Here at Yaghi Labs, we can have a complete PPC campaign setup for you in your own account. It will have tens of thousands of keywords, about 500 adgroups, and roughly 1,000 ads (not unique of course).

Our PPC expert, Jim Yaghi (CEO here at Yaghi Labs) will recommend the daily budget to be set, a recommended bid for all keywords, and it will all be paused and waiting for you to hit go.

Check it out here:
http://jimyaghi.com/about-jim-yaghi/consult-me

Today, I Killed Facebook

i was given a chilling reminder.

For years, i have spoken about almost nothing but Google. i felt like, whenever i started to say anything, people could predict i would say “Google”. Perhaps i was a broken record – stuck on Google, Google, Google.

When the key players had their Google accounts shut down one by one, their interest in Adwords eventually died out.

For a while there was a wave of…

“How can i get my Google account back”-s

…but they also died off too.

That’s why, in recent times, when a client has come asking for traffic, i’ve often abstained from Google and advised them to use Microsoft Adcenter or Facebook.

It was safer for me, since most of their offers were what Google deems unsavoury. Testimony to that, most of these clients came with already banned accounts –

let’s be honest, for them, there was no hope of ever getting back on Google.

Perhaps it was just absent-mindedness on my part, something i’m notorious for, but that’s the only explanation i could give for why i would START a campaign FOR MYSELF on Facebook.

If it wasn’t absent-mindedness, maybe it was because Facebook PPC is fast, easy, and works.

The Internet Business Academy ads ran for a few weeks.

Expertly, i tested several and came up with ads that got as much as 1% click-thru-rate. (Yes, that’s 1% not 0.01%.)

Click costs were ridiculously cheap too – but click-to-lead conversion gave trouble.

All sorts of headlines and offers were tested on the landing page before i found something that converted to my satisfaction.

But all the while, i remember being frustrated. Why were there no CLUES as to what the customer was looking for when they clicked the ad?

“WHY ARE YOU CLICKING THIS AD!!?”

I would yell at my computer.

Why would someone click an ad that says, “i will show you xyz” and then leave when they see the landing page saying, “here is xyz”?

Is this not why they clicked?

Did they not want xyz?

I reminisced about Google. Good ole Google – where a customer SEARCHES with whatever is foremost on their mind. Where a customer responds to an ad because they see an answer to their most pressing question in that instant.

Ahhh….Good ole Google!

Facebook’s targeting does not allow the power of targeting what is foremost on the customer’s mind.

On Facebook, you target potential prospects by topics of general interest.

If they happen to click your ad, great. But the reasons are across the spectrum:

it could be just out of curiosity – or because they want a closer look – at the picture! – or because they want to see who wrote this retarded ad.

You really don’t know why they click.

On Google, if you get a click on your ad, it’s because it promises an answer to a question on the prospect’s mind, right at that instant.

And if you don’t screw up the landing page, you should get the prospect to follow through to get the answer by taking whatever action you want.

I was lazy. For a while, i let the idea simmer in my head.

Until last night, i just did it.

I Setup a Google Campaign and Went to Sleep — In the Morning, My Inbox was Stuffed Full of Lead Notifications.

By the end of the day, i killed my Facebook ads.

It seemed a better idea to divert the bulk of the advertising budget to Google.

And this, my friends, is why i have ALWAYS preached Google, Google, Google.

Because Google is unlike any other. It allows you to answer questions in the heat of the moment while the prospect is still asking them. Facebook is wonderful for certain general interest offers. But when you have a specific problem-solution offer, Google is king.

To learn more about advertising styles and how to choose the right type of advertising for your offer, enrol at the Internet Business Academy:

   http://jimyaghi.com/ylacademy

~jim