The decision has been made to launch your new Internet Advertising Campaign. You have picked your product (or products), decided on your message, look and appeal to your potential customers, and built your website. After setting up your merchant account you’re ready to Rock the World!
Now you need to ask the following:
“What is the best way to gain exposure for my website on the Search engines?”
“Which service is going give me the best return on my investment (ROI)?”
In order to achieve both Internet visibility and the best ROI, the most dominant search advertising platforms available in the industry today are Google AdWords and Microsoft AdCenter. These are “pay-per-click” (PPC) options. AdWords is a fantastic tool for your marketing effort, but it may not be the absolute best tool for the job. For the purpose of this series of articles, I‘m going to analyze, and pass on, information specific to AdCenter. Then you can determine if it’s something that fits the profit vision for your product.
Google dominates about 90% of the market by some estimates. So why not just not load up on Google AdWords and go make a million dollars? Well not so fast there neophyte, let’s look at some facts…
I’m going to offer you insider information that will help you decide where to place your ad dollars.
Monthly Search Volume
The 10% of traffic that goes through AdCenter still amounts to billions of searches per month. Research has shown that users of Google’s search engine tend to be more affluent, suburban and small-town. Microsoft’s searchers on the other hand, tend to have a more diverse background, varying levels of income, and live in either rural or urban areas. Microsoft searchers also tend to be older, and more importantly, have previously made purchases on the Internet. We know that these people will buy if they see value…and we want people who are willing to purchase!
In the next segment of this 3-part series on AdCenter Campaigns, I’ll analyze the conversion statistics, side-by-side comparisons, demographic research and more…