On Tuesday October 18th, cages containing 56 dangerous and exotic animals were thrown open by private Muskingum County Animal Farm owner, Terry Thompson.
After letting the animals loose, Thompson took his own life leaving the Zanesville Law Enforcemnt officials with a very dangerous and delicate situation. A shoot-to-kill order was given Tuesday night and absolute panic and pandemonium ensued. Schools were closed and civilians were instructed to remain indoors.
The internet itself has made it very common for new online business owners and internet marketers to quickly become overwhelmed by information overload.
Internet marketers are bombarded with loads of information from latest-and-greatest courses, to so-called “gurus”, and one product launch after another. No one’s even teaching the same thing. Different “mentors” and courses seem to contradict one another…
Just like in Zanesville Ohio, it’s like there are hundreds of wild and dangerous animals that have been set free on the internet causing widespread mayhem, panic, and confusion.
For being one of the most popular methods for advertising on the internet, Pay-Per-Click advertising is very widely misunderstood. It is a simple system but many tend to forget or ignore the basics of how this type of system actually works.
With very little understanding of what the system is actually designed to do or what the outcome will be, PPC newbies are prone to panic and freeze at the sight of the tigers.
To eliminate some stress and misunderstanding, here we define and describe the different attributes of Pay-Per-Click advertising, and specifically, PPC Campaigns…
Is It A Lion? A Tiger? A Bear? Oh… My Head Hurts…
Pay-Per-Click, or PPC, is an internet based advertising model that is used to by advertisers to direct specifically targeted visitors to a specific website or webpage.
While there are a few others, the current major advertising networks include Google, Yahoo, Bing, and Facebook.
The name, PPC, actually comes from the basic function of these different advertising networks themselves.
Advertisers indicate which keywords they want to target and set a maximum bid amount that they are willing to pay in exchange for having their ad shown to users searching for that specific keyword.
Each time a user searches for a keyword or phrase that matches your company’s list of keywords , there is the opportunity for your ad to be shown to the user.
When a network user clicks on your ad and becomes a visitor to your company’s website, you are charged. Advertisers are expected to pay the advertising network per click that their ad receives… hence, pay-per-click.
Caging the PPC Campaign Beast
A PPC Campaign is the combination of your list of target keywords, bid amounts, and written advertisements.
Let’s use an example to help illustrate the function of a PPC campaign a little further…
While Terry Thompson’s “farm” was a private facility and not open to the public… for this example let’s say that you own a local Zoo as a business.
After having compiled a sizable list of keywords and phrases relevant to your business (Zoo) the keywords should then be broken up into smaller “ad groups”. Ad groups are most helpful and effective when organized by grouping similar terms, themes, and/or points of focus together.
One ad group might focus on the Bengal Tigers. Another might focus on the educational resources available at the Zoo. Maybe one might focus on the announcement of a new aquarium.
When ad groups are constructed in this manner they can be seen as mini-versions of your overall PPC campaign.
While the goal of the overall PPC Campaign would be to attract visitors to your website and ultimately to entice the visitors to come and visit the Zoo… the “ad groups” serve as small pieces of the whole, each with their own specific focus, working and campaigning together to achieve the same final goal –getting people to the Zoo.
“PPC Campaign” is a term used to generally describe the different components of a company’s PPC activity, including the combination of keywords, ad groups, bid amounts, and written advertisements.
The events that took place in Zanesville Ohio were terribly unfortunate. While there were some survivors, 49 of the 56 escaped animals, including 18 endangered Bengal tigers and 17 lions, were killed in order to protect the residents of the Zanesville community.
Now… a shoot-to-kill order has not yet been passed on the internet. As far as I can tell, there will always be misleading and confusing information available and unfortunately, very prevalent.
To skip the confusion and learn the fastest way to start an internet business check out the YaghiLabs Internet Business Academy. Inside, students are learning how to easily implement correct and effective traffic and advertising strategies for their online business.