What Is A PPC Campaign?

While Pay-Per-Click advertising is, without a doubt, one of the most popular methods for advertising online, it is also one of the most misunderstood. In this article we dispel jungle-like panic and pandemonium by defining and describing the term “PPC Campaign”.

On Tuesday October 18th, cages containing 56 dangerous and exotic animals were thrown open by private Muskingum County Animal Farm owner, Terry Thompson.

After letting the animals loose, Thompson took his own life leaving the Zanesville Law Enforcemnt officials with a very dangerous and delicate situation.  A shoot-to-kill order was given Tuesday night and absolute panic and pandemonium ensued.  Schools were closed and civilians were instructed to remain indoors.

The internet itself has made it very common for new online business owners and internet marketers to quickly become overwhelmed by information overload.

Internet marketers are bombarded with loads of information from latest-and-greatest courses, to so-called “gurus”, and one product launch after another.  No one’s even teaching the same thing.  Different “mentors” and courses seem to contradict one another…

Just like in Zanesville Ohio, it’s like there are hundreds of wild and dangerous animals that have been set free on the internet causing widespread mayhem, panic, and confusion.

For being one of the most popular methods for advertising on the internet, Pay-Per-Click advertising is very widely misunderstood.  It is a simple system but many tend to forget or ignore the basics of how this type of system actually works.


With very little understanding of what the system is actually designed to do or what the outcome will be, PPC newbies are prone to panic and freeze at the sight of the tigers.

To eliminate some stress and misunderstanding, here we define and describe the different attributes of Pay-Per-Click advertising, and specifically, PPC Campaigns…

 

Is It A Lion? A Tiger? A Bear? Oh… My Head Hurts…

Pay-Per-Click, or PPC, is an internet based advertising model that is used to by advertisers to direct specifically targeted visitors to a specific website or webpage.

While there are a few others, the current major advertising networks include Google, Yahoo, Bing, and Facebook.

The name, PPC, actually comes from the basic function of these different advertising networks themselves.

Advertisers indicate which keywords they want to target and set a maximum bid amount that they are willing to pay in exchange for having their ad shown to users searching for that specific keyword.

Each time a user searches for a keyword or phrase that matches your company’s list of keywords , there is the opportunity for your ad to be shown to the user.

When a network user clicks on your ad and becomes a visitor to your company’s website, you are charged.  Advertisers are expected to pay the advertising network per click that their ad receives… hence, pay-per-click.

 

Caging the PPC Campaign Beast

A PPC Campaign is the combination of your list of target keywords, bid amounts, and written advertisements.

Let’s use an example to help illustrate the function of a PPC campaign a little further…

While Terry Thompson’s “farm” was a private facility and not open to the public… for this example let’s say that you own a local Zoo as a business.

After having compiled a sizable list of keywords and phrases relevant to your business (Zoo) the keywords should then be broken up into smaller “ad groups”.  Ad groups are most helpful and effective when organized by grouping similar terms, themes, and/or points of focus together.

One ad group might focus on the Bengal Tigers.  Another might focus on the educational resources available at the Zoo.  Maybe one might focus on the announcement of a new aquarium.

When ad groups are constructed in this manner they can be seen as mini-versions of your overall PPC campaign.

While the goal of the overall PPC Campaign would be to attract visitors to your website and ultimately to entice the visitors to come and visit the Zoo…  the “ad groups” serve as small pieces of the whole, each with their own specific focus, working and campaigning together to achieve the same final goal –getting people to the Zoo.

“PPC Campaign” is a term used to generally describe the different components of a company’s PPC activity, including the combination of keywords, ad groups, bid amounts, and written advertisements.

The events that took place in Zanesville Ohio were terribly unfortunate.  While there were some survivors, 49 of the 56 escaped animals, including 18 endangered Bengal tigers and 17 lions, were killed in order to protect the residents of the Zanesville community.

 

Now… a shoot-to-kill order has not yet been passed on the internet.  As far as I can tell, there will always be misleading and confusing information available and unfortunately, very prevalent.

To skip the confusion and learn the fastest way to start an internet business check out the YaghiLabs Internet Business Academy.  Inside, students are learning how to easily implement correct and effective traffic and advertising strategies for their online business.

 See it all here…

http://jimyaghi.com/ylacademy

How I Maintain an Alexa Spike and get 1.3 Million+ hits to my MLM Blog Every Month

What is crazy is I am not very technical, don’t do any article spinning or submitting and less than 2 years ago the Alexa ranking for my MLM Blog was “No Data”.

So, how did I go from “No Data” to being ranked under 16,000 worldwide on Alexa?

It is actually very simple and it is something that anyone else can duplicate.

First of all, I did the things that most network marketers are scared of or are trying to use the Internet to escape from which is prospecting. I prospected on Facebook, twitter and youtube and enrolled a lot of reps into my company.

These experiences gave me a good idea on what was in the minds of network marketers and it was first from those experiences that I began to write and do videos on my blog.

Here are the 3 steps that you can follow to get more traffic to your blog.

 

Step 1.

Get in the head of your perfect prospect. What do they struggle with, what problems do they face, what books would they buy, etc.

Speak to them rather than do what most network marketers do which is hope any unnamed or unclassified person hopefully finds their content intriguing.

Do not be afraid to write or say things that ONLY your perfect prospect would agree with.

For example,

My MLM Blog is very pro network marketing. I say things on there that people who do not like MLM would run away from. I don’t care to resonate with everyone but I certainly want to resonate with my target prospect.

 

Step 2.

Have a process. Create a process of when you create content and what you do with it once you have it. When it comes to creating content it is much less about being creative and more about seeing it as a process that is there to help your business.

Most new network marketers struggle with two things,

  1. how to come up with content
  2. and, Their own credibility.

Both of these can be easily overcome regardless of your experiences with your network marketing business.

 

Step 3.

Be consistent. Few people follows steps 1 and 2 but even fewer follow step 3. Steps 1 and 2 don’t matter very much unless you are also being consistent.

The search engines love consistency as does your target prospect. Creating a blog post every few weeks will never get you much traffic.

Create content often, I suggest once a day or 5 times per week. This will do wonders for your leads, traffic and reputation online.

 

 

Hope this quick article helps you in your blogging needs, if I can answer any other questions about blogging or network marketing, feel free to reach out to me. =)

 

~Ray Higdon
Guest Blogger From RayHigdon.com

Ray Higdon is an avid blogger and the top earner in his Network Marketing company. By combining both online and offline marketing efforts, he has built an enormous team and a multiple 5-figure residual income -Join his mailing list to Learn 10 weird ways Ray uses to generate 50 leads DAILY.

 

Do people jump from MLM to Internet Marketing?

Last week, Andrea asked an uncomfortable and provactive question in the betternetworker forum.

And I must admit, for a long time, I dodged this particular question whenever anyone else asked. Mainly because I didn’t know the answer. And now I know. So, here’s her question below and my response:

Hey there!

Last week, Andrea asked an uncomfortable and provactive question in the betternetworker forum.

And I must admit, for a long time, I dodged this particular question whenever anyone else asked. Mainly because I didn’t know the answer. And now I know. So, here’s her question below and my response:

Do people jump from MLM to IM?

Postby AndreaVahl on 21 Dec 2008 14:41

Does it seem like people who start bringing their MLM business to the internet get pulled into Internet Marketing and affiliate marketing? Is IM easier than MLM? Are people having more success selling an e-book than selling their MLM opportunity? Just some questions I’ve been kicking around and curious what others thought….
To Your Success,    

Andrea Vahl
http://www.bestliquidvitamin.biz
http://www.mlmwebresources.com

User avatar
AndreaVahl

 

 

Could it be true?

Do network marketers who get online looking for better ways to market their business end up getting sucked into Internet Marketing?

Of course, the answer is YES. But not just because it’s somehow inherintly “easier”.

Below is a copy of my response to Andrea, directly from the forum:

 

Andrea,    

The simple answer is “Yes”….

Oh, yah i had more. But I hesitate to say because it’s controversial. We’re all grown ups here, no one’s gonna get cry because of this, right? 

The True Story of How Stuff Happened

MLM is how we’ve come to label those marketing opportunities stuck in the stone age. They don’t have systems suitable for online and they don’t train people to use online lead generation methods.

The reason is that no one has bothered to tell those company founders about this strange new invention called”The Internet”. 

I discovered it a few years ago, and it’s really good. 

Apparently, as it turns out, it lets you educate customers and sell your products lightning fast, for a fraction of the cost of doing it using television ads and celebrity endorsements–it lets you cut out the middle man and sell direct to the customer. (Oooohh exciting!)

And you can get an army of entrepreneurs and “wannabe” entrepreneurs to go market your stuff for you with money from their own pocket and time out of their own day. Then you pay them on the sales they make.

Anyway, what happened is that members of these archaic MLM companies are people who never heard of affiliate programs (nor the internet). They went around telling their friends and family who also never heard of affiliate programs about their stone age opportunity. Some of their friends and family jumped on board because they wanted to make more money in their lives. 

Poor unsuspecting people. They didn’t know any better. Money didn’t rain from the sky for them. Lucky for them, another friend came and told them about the latest innovation in technology called “The Internet”where they can go and learn opportunity-selling skills.

OMGGGG, suddenly they were exposed to modern marketing companies that sell products, design training, build tools, and create systems suited for reaching, educating, and selling to an infinite supply of customers with the world as their audience. This “The Internet” thing is rather useful! Holy Smoke!

And the entrepreneur-in-the-making suddenly realised–that instead of having to build systems and tools and training from scratch for their backward company, he/she can start a business positioned for the 21 century. Not the stone age. (As we all know, that passed long ago).

So, that, Andrea is the true story of why people leave “MLM” and become “IM” instead. Thank you for your deep and probing question–i thought no one would ever ask it.

Jim Yaghi

Think 1,000 MLM Leads / Day using PPC ads is impossible?
Guess again! Jim’s on a mission to generate 30,000 leads a month for Magnetic Sponsoring .    

Watch the chronicles Jim’s Coffee Adventures on Video and see how “PPC Domination” is done!

User avatar

Affiliate Marketing and Internet Marketing are the new age of Direct Selling (Multi level marketing, Network Marketing, Home Business).

“What about the residual income? You can’t get that in affiliate marketing!”

Umm….actually, you can. And you don’t have to train or recruit any reps to do it either.

Before I show you some examples, let’s agree on a definition of “residual income”: Money earned and collected many times from a past effort.

In traditional Network Marketing (offline), recruiting new people and putting customers on autoship is the only way to create “residual income”.

Internet Marketing allows you to skip the recruiting aspect of Home Business so you can focus on what actually matters–the selling of the company’s product:

Here are some ways that I personally earn a residual income through Internet marketing:

 

1.  Sales Letters (or Pre-sales letters)

When I create a sales presentation in writing or video and place it on the web, I never give the same presentation again.

  • The letter may be read/viewed hundreds, thousands, or millions of times with no additional effort.
  • The letter may sell hundreds, thousands, or millions of times forever with no additional effort.

 

2.  Forum Posts

I generate hundreds of leads every day from forum posts I made in September, 2007.

 

3. Blog Posting / Twitter / Facebook

I recruit tens of reps from posts I wrote over two years ago. They never get wiped away, and the search engines index them so new people discover them all the time!

 

4. Email/Autoresponder lists

The email messages you load into your autoresponder continue to be sent out automatically every day, to every subscriber that signs up.

I put over 5,000 NEW people every month through the same messages I wrote two years ago.

 

5. Product Launches and Affiliate Products

If you maintain your list of email subscribers carefully, you can make money from the SAME people many times over.

Last month, we launched a new training product to our email list. With one short email in about 4 hours, we  grossed over $160,000 in sales without spending a single bit of extra effort (or money) to bring new leads.

 

6. PPC Advertising

Pay Per Click ads are one of the easiest ways i know to generate traffic on autopilot. It takes a bit of skill initially to set them up, but once you push the button they keep working.

Me and my business partner (between us) bring in 10,000 leads per month using PPC–and we pushed that button nearly a year ago.

 

Now you tell me, if the internet were to give you THAT much leverage, what do you need to sign up new distributors for?

I don’t tell you this to suggest you turn all your applicants away. Only weaklings.

Once in a while, you’ll see someone who has the potential and dedication to learn what you know. And in those instances, allow yourself to invest in training them so they add power to your team. 

The rest are leaches. They steal time and add little value.

In the new age of Network Marketing, the internet replaces them.

Jim Yaghi