How Effective Is PPC?

Pay per click advertising is one of the quickest ways to generate targeted traffic and sales.

Pay per click (PPC) has become one of the primary ways for online entrepreneurs to advertise their chosen product or service on the Internet. It uses customized ads, in various page positions, which allow customers to make decisions about purchasing. Pay per click advertising is a strategy where you only pay when your ad is clicked on. Managing PPC requires knowledge and analysis of cost per click (CPC) and return on investment (ROI).

Positioning: What, where and how to place your ads is very important.

Where do you want your product to appear? If you want to attract US customers, is it best to promote your product in Japan? Of course not! What geographical location will have the most interest in your offering? I have seen folks who have spent 5 figure ad budgets marketing to the wrong countries. With PPC, you can break it down to the specific cities or regions that will generate the best results for your needs.

Demographics: Who should you market to?

You must consider who is going to use your product. If you have a product that will appeal to a 13-year-old girl, it would be a waste of resources to try to attract males over the age of 35. So who is your ideal customer? Gender and age is key to this process. One of the most overlooked groups is women between the ages 30-68. They make 87% of all purchases in the home. They are also the most loyal and if they trust you, they will become repeat customers.

Conversion Rates

Analytics software is another necessity for successful PPC advertising. In order to determine how effective a PPC campaign is, it is important to install tracking code on your website and use tracking software to analyse it. This will provide you with information such as your cost per click, ad relevance, click through rate and daily budget calculations. Another tool to add to your toolbox is a Web Analytics software program. Having these two will allow you to figure out the results of your Pay Per Click campaign. Without these being used and understood, you will be operating in cyber darkness.

Done For You PPC Services

Here at YaghiLabs, we enjoy educating new online entrepreneurs. We also offer a “done for you” service for all your PPC marketing needs. So many additional factors go into creating a successful advertising campaign and increasing your profit margin. Learn more about this all-inclusive service at

How To Get Clicks To PPC Campaigns

Curious to know how to get more clicks on your PPC Campaigns? Follow this series of steps to begin receiving more clicks on your PPC campaigns.

For starters, if you can check off these initial steps that are critical to your PPC campaign in getting clicks then you’re on the right path.

  • First, you must write effective ads to your audience that will push the right hot buttons.
  • Second, you must know how to get your ad shown to qualified buyers only.
  • Third, you must have the time and energy to consistently optimize your campaign.
  • Lastly, for the entire duration of your campaign you’ll need to make continuous improvements on return-on-investment (ROI). The ultimate goal of every PPC campaign is to get more sales and pay less for your traffic.

What’s The Value Of A Click Anyway?

Before deciding that you just want clicks and a lot of them, first determine what the value of a click is to you and your business.

How much will you gain from a click if it converts?

You need to figure out the value of one of your PPC clicks. The best way to find this figure is to start with the value of a customer and then work backwards. This will help you to determine how much you can afford on a PPC click.

Also, know when to stop spending because throwing money on a PPC campaign does not ensure more clicks, and definitely doesn’t ensure more quality leads.

Once you determine your maximum monthly budget for your campaign, then you’ll need to focus on optimizing your PPC campaign to generate more success from there. This requires testing again and again to discover that long sought after “sweet spot” with your target audience.

You’ll also have to run your bids well, and operate the bidding system in a strategic manner. If its clicks you want then your entire PPC campaign needs to be evaluated and optimized with the best practices to get your ad shown to the right target audience who will want to click your ad.

Your landing page will also have to be optimized for conversion. If the search user clicks your ad, and isn’t satisfied with the page it brought him or her to, they’ll likely click off of your page fairly quickly. This increases your bounce rate, which tells Google that your ad is neither relevant nor effective to that particular audience or search query.

All the pieces of a PPC campaign have to be working strategically with one another. If one part is slacking then you’re not going to be getting the clicks you desire.

Not Getting Enough Clicks? Start From The Beginning…

Keyword research is where you begin.

Group your keywords into various categories for your ad groups. You need to do this first step to fully establish your search strategy.

What is a search strategy?

This is where you identify the keywords’ search volumes, estimated cost-per-clicks (CPC), uncover other keyword opportunities – such as competitor keywords, and make sure you have no duplicate keywords in any of your ad groups. This step will also avail some insight into the people who are searching for your product or service and how they are searching for you.

After completing your keyword research and identifying what ad groups and keywords you want to target, you can establish your campaign settings. This might seem as an obvious step, but if done incorrectly it can jeopardize your campaign rather quickly.

Setting-up your campaign includes:

  • geographic targeting
  • networks – search vs. display
  • targeting users by device
  • budding options
  • defining your daily budget

The next piece of the getting clicks puzzle is writing your ads

The most important thing to remember here is to cater your ad copy to the specific ad group you are writing it for.

An example of a general ad template is:

  • first line -headline
  • second line -benefit statement
  • third line – call to action
  • fourth line – display URL
  • fifth line -destination URL

Now the root domain of the display and the destination URL must always be the same, but generally an ad will perform better by writing the display URL as even if it’s not the actual URL you’re sending them to.

Another way to appeal to the search query and user is through dynamic keyword insertion into the ad.

Here’s a common example:

  • first line – {KeyWord:Headline}
  • second line – benefit statement
  • third line – call-to-action
  • fourth line – display URL
  • fifth line – destination URL

This strategy tends to increase the click-through-rate (CTR), but it’s crucial that your ad and destination URL remain highly relevant to the user’s search query. If these are not relevant, you will end up paying for clicks that won’t convert and also increase your bounce rate.

Now your campaign is properly set-up to gain the most clicks for your campaign.
But never just set it and forget it. You must always provide your campaign with on-going management. This includes keyword monitoring, split testing ad copy, network exclusions, bid monitoring, and conversion tracking.

Lastly you’ll also want to integrate Google Analytics account with your Google AdWords account. This will allow you to view post-click statistics and optimize your PPC campaign for the best results through refining and fine tuning the implemented strategies from above.


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Inside The Mind of a Contractor

When sub-contracting your work you will get a greater return on your investment if you are very clear with what you realistically expect the contractor to achieve. Briefing the contractor incorrectly in the beginning will lead to incorrect work at the end.

Which Came First The Contractor or Wrong Expectations

At the breakfast table this morning I started wondering about the people who post Jobs to hire contractors. The other day I started looking at a few popular outsourcing websites where you can bid on jobs, particularly jobs in the online marketing niche.

What stood out the most and  got me shaking my head is the blown out expectations and lack of detail in the job description. Have you heard the saying, “If you can dream it we can do it”? The part that is missing from there is “if your Pockets are DEEP enough”.

SEO Job Examples That Stood Out

Currently we are having one of our website on number 2 position on Google, we want my website to be number 1 for a certain keyword. Please, only apply if you have relative experience.We want to achieve number 1 position asap.Only serious bidders can apply!

Estimated Payment 150 bucks.

They want their website to move to first position for a keyword and their budget is 150 dollars.  That budget might cover the research, evaluation, and written plan of action. The execution could cost a lot more.

If I were to take on the Job I would have to pick apart their site, the content, and there current plan. Review their market research or even conduct a fresh report.

Find out how valuable that first position really is then dissect their competition to see what the fastest route would be for Search Engine Rankings. Of course  I would purpose a Pay Per Click campaign because that would be the fast way to get ranked number one in Goolge.

The expectations are set  high and what this attracts are people who will feed them Lies just to get the bare minimum and move on to the next victim.

How I View Job Contracts at First Glance

When I look for contracts to bid on I am looking at the expectations of the Employer and if my skills match what they want. I ask the following questions.

What is the final outcome of the contract?

What is the time frame for achieving this outcome?

What is their budget? Is the budget realistic for the work they want to get accomplished?

Do they have any understanding of what is involved in completing the project at hand or will I have to train them and explain the operation?

Are they setting them self up to be taken advantage of?

Does their plan reflect market reaction, response or proactive movement?


Here is Another SEO Post

Job Description

I am looking to have 100 off PR5(or above) links to my website with the specific anchor texts. The links must be on the actual page that has a PR5 and must be indexed by google.

I do NOT want a backlink on a low PR page of a website that has other pages of PR5. The backlinks must be on the actual page that has the PR5 (or above)and I must be able to confirm this via ALEXA Backlinks check. The links must be permanent and not paid-for links. The contract will be complete when I can check all 100 URLs and see my link on PR5 (or above) pages with the PR confirmed by me checking against Alexa.

Please apply stating:
1. Time scale to complete
2. Your best fixed price.
3. Your experience of building genuine high PR5+ backlinks
4.Approximately how many PR5 (or above) backlinks could you build if at a later date I was to expand the contract.

Only applicants that answer all 4 questions above will be considered – Thankyou Budget 20 Dollars!

My Thoughts About This

What is the site, why would anyone with a higher quality site want to link to the Employers site for FREE?  What is the reciprocating value?  Why did the Employer put 20 dollars as the starting budget?  Who put the idea in their head that someone can check ALL site backlinks on Alexa?  What date are you talking about expanding?

My Reply

1.  Time scale is in hours and the time frame would be between 0-17520 hours, two year. Now that isn’t how many hours working on the project but simply a good TWO years to complete. From the way the Employer wants this done in the job description.

Why Two Years? Research, Rapport, Pitch, Negotiation, Link, Report.

2. Fixed price 20 thousand dollars. Someone would be going on a lot of dates with some webmasters to get these links.

3.  I have never built a genuine High PR5 Backlink, I prefer mine to be sober at the time of construction. Are you asking  have I ever developed a site that hosts content worthy enough that some webmaster who has a site with PR5 would link too?

Have you seen

*I didn’t develop the site but I do a bit of content creation and under the hood marketing.

4. When a later date is arranged I would still say the same amount and then some, lets talk Money not time. In this game Cash is king, unless you have lots and lots of time and a huge army of crazy internet marketers who work night and day for nothing to get your site ranked.


Very high expectations with an unclear understanding of a process works can lead to disappointment, resent, hate, anger, and theft.

When you  put out a contract or want some work done please learn at least some of the lingo and jargon of the industry. Research what it is that you really want, the time you want it done in and how much you have to spend to get the job done right.

Avoid getting ripped off by getting the facts and taking the necessary time to develop the details. Talk to someone in the industry you are seeking to get work done from.

Assist Us Assisting You


The Yaghi Labs team put together just the right content for you to get clear and honest about what it is you really want and even didn’t know you could get.

You can get that by Enrolling in Yaghi Labs Internet Business Academy:



Google Wonder Wheel – a Theme-Based Keyword Research Tool

I just learned about a Google experiment that you can use for keyword research. This is another tool that helps you go wide and find new possible markets to get into.

Google Wonder Wheel in Action for the term 'Network Marketing Leads'
Google Wonder Wheel in Action for the term 'Network Marketing Leads'

Since I’m on the road right now, I won’t have time to get into how to use the tool. But i’ll give you really quick instructions to get started with it.

This keyword research tool gives you a graphical representation of related themes to a search term you specify. Your search term appears in the center of a wheel. Around the wheel are some popular keywords that Google associates closely with your search term. These are natural markets to move into when expanding your pay-per-click campaign.

If you like, you may click any of the related themes to explore it further and find even more markets.

Repeat this as many times as you want and grow your keyword list exponentially with ideas you might never have thought of.

To get access to the Google Wonder Wheel, just paste this code into your address bar


This sets up a cookie telling Google to add the Wonder Wheel to your search preferences.

Just run a search as normal in Google. On the results page, you will see a “Show Options” link directly under your search box. Click it and choose Wonder Wheel from the left. That’s it!

Thanks to for introducing me to the Wonder Wheel and supplying the cookie code above.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Jim Fights Some PPC Demons (and 16 New Leads / day)

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Hi guys and girls!

My name is Jim Yaghi and you’re joining me on the second video of my coffee adventures.

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Last month I attended a live event in Las Vegas at the Venetian hotel called Inner Mastermind. If you’re into it, I shot some fun videos of my trip for that event. You can find them on my blog or Facebook.

Anyway, this month a product launched by the name of the Arbitrage Conspiracy which was a product of that event. In case you’ve been hibernating under a rock and you didn’t hear all the buzz, the story goes that three young fellas from Canada were consistently pulling in as much as 150,000 dollars PER day online using Pay Per Click. What was more interesting to me was that Aymen, the main speaker at the event told me that they spent between 50-100 thousand dollars a day on pay per click ads alone.

Naturally, when I was invited by my friend Mike Dillard to attend and represent Magnetic Sponsoring there, I jumped up. Within a few days I got on a plane and flew over from Jordan to Vegas!

There wasn’t a great deal of difference between what they were doing with CPA and what i was doing with home business opportunity leads using pay per click. I used Google Adwords and Yahoo they used Adwords and Yahoo. They also used MSN and some other smaller and less trafficked pay per click engines–which honestly i can’t be bothered with right now. I tried MSN before and their conversion tracking was making mistakes so I abandoned it.

Also, Aymen’s team were making customised landing pages for each keyword and placing a single keyword in each adgroup–and so was I.

None of their keyword research tools were new to me. They used the Google tool mainly, a few misspell and typo generators, word combiners, alexa, and so on–i was doing that already.

But i learned two very important lessons. One was the use of automation tools to build up massive keyword lists and upload them all in one shot. Obviously they didn’t filter these keywords too much becuase no one could do that to a list of 1 million words. Their strategy was to first sweep the market with these million keywords and find keyword types and themes that showed SOME results with low bids. And by tracking the keywords that worked, they would kill the ones that wouldn’t convert. And they would laser target their attack to improve their click rates, click costs, and conversion rates.

So as soon as I got home, I got to work.

I pulled up alexa and used its related sites feature to find domains in the network marketing and home business industry. A small list of about 50 domain names came out. I then used a typo and misspelling generator tool to turn that into a list of around 800,000 keywords.

Oh but Google’s quality score would shut me DOWN if i tried to upload those keywords to my account. Instead, i posted them to Yahoo becuase it’s less strict. Several hours and yahoo accounts later, i had the keywords all ready to go.

Ok, let’s pause for a minute. I’m in phase 1 right now. Remember the 3 challenges i have to go through? Impressions, clicks, and conversion.

Right now, I’m focused on phase 1 ONLY. Keywords that get impressions. That’s all i care about.

Well Yahoo gave me impressions–very few. In my experience, Yahoo has always been weaker than Google for the Home Business niche–maybe someone else has better luck with Yahoo than i do, i dont know.

Not to worry. What’s next?

Well, I’ve gotta take this stuff into Google where there’s lots of fish. Out of the 800,000 keywords, i had to choose! I sorted all the campaigns by impressions and took the top 4 keywords from each campaign.

Now I still worry about the Google Quality Score since i’m really not focusing on Click Thru Rate or conversions–i want to keep my landing page generic. So i figured i’ll place these keywords on the Google content network first. Again, that’s a much less strict place to advertise than is the Google search.

I ran this for a few days and lo-and-behold…not only did i get impressions and clicks, but i got a super high conversion rate!

Now i get about 16 new conversions from that little experiment. Not bad but i gotta get disciplined about repeating this a few more times.

Go try this out for yourselves and let me know how it works. Meanwhile, i’m gonna go fight my demons and report to you in a few days.

Take Care.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.