Tracking SALES Lost 50% of My Income

My commission was down…it dropped to less than HALF!

lead to sale conversions

I’ve come up with a new method for doing PPC that systematically increases lead numbers DAILY without ANY guess-work…and lowers lead cost…without split-testing!

It’s a little heavy, so I’m saving that discussion for some other time.

Onwards…

Someone asked me recently about TRACKING technologies.

“Jim,” she said. “How can I track my leads ALL THE WAY to the sale?”

I said, “It’s impossible and you shouldn’t really bother with it.”

Whaaaaaaaaaat!?

Don’t track sales?

Yes…look, a few years back, I was SO anal about tracking every single thing I could.

And I bugged the affiliate program owners for MONTHS to fix their sales tracking. It was so simple, I even sent them the code to do it.

But they just never got around to it. Even though I was the only affiliate bringing in over 1000 leads per day.

Anyway, so I made do with the tracking they did have.

And like the systematic tester I am, I began DELETING every keyword that did not show a tracked sale.

After two months, the result:

  • Leads were pretty much stable.
  • Overall ad spend remained relatively unchanged.
  • Sales were NORMAL. No more, no less.

So what DID change?

My commission was down…it dropped to less than HALF!

The REFUND rate was at an all time high–and I could not be paid on sales that were refunded.

And here’s why that happened:

The sales tracking I based deleting adgroups on was showing ONLY keywords that resulted in immediate sales.

The trouble with ALL multi-step sales tracking is that it is UNRELIABLE.

It can only be implemented with cookies or emails.

And yet, many people don’t buy with the same email they sign up as leads with.

If that’s not enough of a reason to ignore sales tracking, then how about the fact that COOKIES can only track a customer purchase on the SAME device and browser they used to sign up to the sales autoresponder!

Meaning, if someone sees your ad on their iPhone, clicks it, signs up to your autoresponder, then a few days later while reading one of your sales emails on their laptop decides to buy… you will not know which keyword got the sale for you.

So there will always be productive keywords in your traffic efforts that GET sales but fail to register in ANY tracking software.

And if you delete those keywords unknowingly you’ll also delete the sale.

Exactly that happened with me:

Before my delete-spree, most sales were coming from leads who bought 4 or more days into the email follow-up.

Their decision to buy was not on IMPULSE. It was a decision thought-through.

Amongst the keywords deleted, I had mistakenly got rid of keywords that gave those “after follow-up sales”.

Leaving behind and paying for JUST the keywords searched by people who historically bought on impulse.

This SOUNDS cool … as it meant I got a ROI on my traffic sooner.

But those were the same people whom later regretted their hasty decision to buy and requested a refund.

No–that’s just dumb.

So ever since, I ignore sales tracking, even if it’s available.

A better solution…

Instead, I focus on STUFFING my mailing list with LEADS…lots and lots and lots of leads.

Those are better tracked to keywords…very few people if any click an ad then use another computer to look at and sign up at the landing page.

Besides, you can guarantee if a keyword-ad combo produced a lead, sales would have come from one of those keyword-ad combos so you’d never delete them.

I assume that as long as those people are on my list, reading my emails, I will one day eventually convert leads to buyers.

A rule of thumb is that a good customer–one who doesn’t buy on impulse or refund–makes a buying decision within 90 days.

Our Done-For-You Traffic package helps you stuff your newsletter with LOTS of leads who want to read your emails whenever you send them.

And then the emails we write for you are designed to warm your readers up to you so they eventually buy and put commissions into your pocket…

 

http://jimyaghi.com/traffic

 

Use the link above to sign up for your own Done For You Traffic campaign today!

~jim

YaghiLabs

How To Come Up With Lateral PPC Keywords

Get creative…think outside the box…build a keyword list unique to you.

A reader wrote in last week with the following question…

“Ewan,

I’m starting ppc marketing and have hit a brick wall. How do you build on top of your main keywords? I have got about 20 and can’t think of any more. That’s never going to take my business to the next level.”

It’s a great question and one I hear over and over again from marketers entering the ppc battlefield.

The cool part is that 20 keywords could easily make you $20,000/mo. In fact, I have a friend who is consistantly doing $25,000/mo from 4 keywords. :)

But it’s near impossible to do this from a standing start. You will have to build a bigger list and find what’s working for you.

I Feel Your Pain

I too, when starting ppc, hit the very same wall. My first training taught me to open an excel spreadsheet and list as many keywords related to my product as I could. I think I got around 12 and seriously thought there were actually NO MORE. 😉

More Pain

Being an inexperienced ppc marketer, the next frustration was the ‘newbie tax’ :( – the first keywords you come up with that are usually very generic and not ‘buyer keywords.’ Every single marketer in your niche is doing the same. This means you have to pay through the nose for these generic keywords and they often don’t convert. 1000’s of dollars and leads later = no sales!!!

Let Me Explain

I was looking for MLM-type keywords. My list went like this…

MLM, Network Marketing, Home Business, Work From Home. Very generic, agree? People searching for this are generally ‘just looking’ and cost you lots of wasted ad-spend.

Getting creative, thinking outside the box, and building a keyword list unique to you, is important if you are going to create a killer ppc campaign. Find keywords with low competition, which are extremely qualified, then line them up like soldiers ready for battle in neat little ad groups. This can bring you crazy results. So…

How To Come Up With Lateral PPC Keywords?

You need to get inside the mind of your ideal customer. What are they searching for? What are their problems (i.e. the ones you’re about to solve)? When you have listed some relevant keywords, run them through the Google Keyword Tool for more ideas.

Inside the Yaghi Labs Internet Business Academy, you will learn how to come up with a keyword list which is unique to you and will deliver insane amounts of qualified, eager-to-buy customers.

What are you waiting for?

lots of love

ewan :)

 

 

How Does PPC Tracking Work?

Without PPC tracking your PPC campaign will not survive. You will not make any money, in fact you will lose a lot of money. There are ways to avoid this happening to you.

Pay Per Click (ppc) tracking is essential to any campaign if it’s to be successful. Most of the ppc platforms themselves have decent tracking facilities but there are also external tools, such as Google Analytics, you can use.

Get this wrong and you will LOSE a ton of money; believe me. 😉

It’s important to track everything. The two most important numbers are CTR (click through rate) and sales.

CTR determines how successful your ad is at pulling customers into your site while sales, quite obviously, show you how well you convert visitors to buyers.

So How Does PPC Tracking Work?

Impressions, CTR and CPC (cost per click) are measured inside the ppc platform.

Conversion tracking can be done within most search marketing services or you can use other available software.

For example, tracking inside Google involves placing a cookie on a user’s computer when they click on an ad. If the user clicks on your Google PPC ad, and reaches one of your conversion pages, their browser sends a cookie to the Google server. Then a small conversion tracking image is displayed on your site. When such a match is made, Google records a successful conversion for you.

The ability to see the performance of each keyword is also crucial. This is achieved by producing and closely analysing 2 reports…

The google keyword report (for cost information)

and

Your sales report (from your web analytics tool). In addition, you can tag the keyword destination URL in order to gather even more accurate data. There are other methods which can be used but these are the basics. With this info you can tweak your campaign and target/add converting keywords to your list.

Yes I know,

for the beginner, on the outside looking in, it can seem an extremely complicated process and when you don’t understand it, it is! I have seen countless newbies lured in by the instant traffic and shiny $$$ signs. In their excitement, and without proper understanding, they either don’t get the steps correct or they miss them altogether!

I knew this kid who…

was desperate for leads and didn’t want to spend money to learn. C’mon, that’s a waste of your ad budget right? :) Anyway, he set up his Google account and started driving traffic to his high converting web page; only it didn’t convert very well…

…in fact, it didnt convert at all! The idiot had messed up the tracking code and while he sent a hoard of visitors to his site, over $1000 worth of visitors to be exact, all they got to see was a 404 error!

What A Dumbass, and yes, it was me 😉

Do NOT make the same silly mistakes.

But Yes, You Are Right

PPC is without a doubt the best and fastest way to traffic and sales. That’s all business is, finding people and making sales, agree?

But you MUST know what you are doing or you will die fast.

Inside the Yaghi Labs Internet Business Academy, we are teaching online marketers how to be profitable straight out of the gate.

No hours of frustration, no $1000’s of wasted ad spend, easy decision right? 😉

See you inside

lots of love

ewan :)

 

 

 

How to Create a Good PPC Landing Page

Good PPC landing pages sells the customer on giving you their contact details. That is all a good PPC landing page needs to do. This article breaks down the way in which this is achieved.

Creating a good PPC landing page isn’t as difficult as it may seem. When you follow some basic rules, and mix in your own creativity, you will start to see some great results in your business.

What Is The Purpose Of Your Landing Page?

A landing page is effectively an exchange between you and your potential customer, which should be beneficial to both parties. You promise to give them something in return for their contact details. Typically, you highlight a problem and offer the solution.

Identify The Problem

Offer The Solution

In most cases, this is the sole purpose of a landing page. Remember, you’re giving away some of your hard earned coins each time a user clicks on your ad so it’s pretty important to get it right.

So What Makes A Good PPC Landing Page?

Remember the last time you went to the movies and you saw a trailer for another film that made you turn to your buddy and say…

dude, I really wanna see that film

…well, thats exactly what your landing page should do. When the user arrives it must create that desire, that excitement, by giving a glimpse of what is on the other side without giving the whole film away in the trailer.

We live in an environment where most seek ‘instant gratification’. You want to instill belief that what is on the other side is about to feed the craving for instant gratification. By that I don’t mean just tell them what they want to hear. I’m assuming your offer is awesome and will deliver what it promises :). When you do this, the user will be bashing the keys like a caffeine-fueled ninja to get their email address in before they miss out on what you are offering.

The Components

Keeping your page clean and simple will always convert better. You DO NOT want distractions of any kind. Typically it is best to use black/dark grey copy against a white background, with the header in bold red.

There are 5 main parts…

  • a pre-header
  • a header
  • sub-header
  • the info part
  • the optin form

The pre-header…

This isn’t as important as the other 3. I have seen, and also created, high converting pages both with and without. If you choose to use a pre-header it should be much smaller than the header. I should be a short statement to address the visitor or make a small statement related to what you are about to say to them.

The header…

BOOM, this is where you make your awesome statement that will have them giddy and begging to give you their contact details…and later, some of their coins. It is the most important part of your page. Headers should be ATTENTION GRABBING and larger than all the other copy, usually a bold red colour in a font such as tahoma.

The sub-header…

This is where your bribe or your offer goes. What do they have to do to get the benefit.

The info part…

This is where you put bullet points stating all the benefits to the user if they submit their details. You may also do this by means of a short video.

The optin form…

This is where the user submits their details to get your offer. Name and email is usually enough. The more steps you give the user to complete, the less chance you have of the conversion. I quite often ONLY collect the email address. Include a STRONG call to action here.

Yes, LOTS of People Get It Horribly Wrong

Remember that your page has ONE objective – to get the user to give you their contact details. Do not try to do anything other than this. You are selling the next step, i.e, submit their details, you are not selling products or services at this point. A landing page that has mulitple options, information on the whole company, it’s owners and any other distractions will see your spending money disappear into the hands of PPC platforms with no results to show for it.

Keeping It Legal

At the very least you should have the following pages visble on your landing page…

  • terms and conditions
  • privacy policy
  • contact / customer support

Make sure it’s 100% clear what visitors contact details will be used for.

Oh, The Personal Creativity Part

Don’t get stuck in the gooroo box when creating your pages. You know what I mean. You’re soooo scared to try anything because they didn’t say it was cool. I was in the box for a while and when i jumped out and got creative with my pages, i had my first $50,000 MONTH. well, it was actually $49 and summin k but what’s a few hundred bucks between buddies huh? 😉

The stuff you need to take your web business to a whole new level is right here under your very nose in the Internet Business Academy.

Lots of love

ewan

p.s. here is an example of a freekin awesome landing page that converted like crazy

How To Do Bid Management

Bid management is a process of how you go about bidding on keywords on PPC marketing platforms. You can buy and use various different kinds of software. Or you can pay specialists to work with you and/or do it for you. Or you can learn about it, and do it yourself. This article will help with how to do bid management.

 

Bid management is a process of how you go about bidding on keywords on PPC marketing platforms. You can buy and use various different kinds of software. Or you can pay specialists to work with you and/or do it for you. Or you can learn about it, and do it yourself.

Some of the platforms, like Google, let you do it automatically. If you’re about to take your small business onto any of them, chances are you have a relatively small budget, so I’m guessing you will want to spend all of it on actually gaining customers.

PPC or pay-per-click marketing work like an auction. Tens, to hundreds, to thousands of business’s may all be bidding on similar keywords for which they wish to have their ad shown.

 

Lets take a look at bid management basics

‘Bid’ simply means what you’re willing to pay for every click your ad receives.

First thoughts maybe that the highest bidder wins and while this is somewhat correct, there is much more to it.

Because impressions (impressions are when your ad appears on the page) are free, and you only pay when someone actually clicks your ad, the PPC platforms are taking a gamble by showing ads that have not proved their worth.

Being the highest bidder however, WILL get your ad the chance to prove its worth.

 

Burning In Your Position

In one of my personal campaigns, I didn’t want to spend more than 70 cents per click, but my starting bid was $1 to get my desired spot straight away before optimising down to 70 cents and below.

It’s like turning up at a party making a whole lot of noise on your way to the dance floor so everyone is watching, and then mesmerising them with your best moves :) but if you flop, they won’t hang around. Just like Google or Bing wont give you their prime spots for very long if your ads don’t perform.

In fact, they are ruthless. If they are showing your ad in a prime position and it’s not being clicked…

  • The end user is not being serviced
  • The PPC platform is not making money

How To Keep That Lucrative Position

If you have written effective ads for the keywords you’re bidding on, it will get clicked, which results in the ad racking up a CTR (click-through-rate). This is a % measurement of how popular the ad is, how many times is it being clicked compared to how many times it’s being shown (impressions).

 

Bid management strategy

Know how much you are willing to pay per click.

The platform will let you know roughly what it will cost to appear in the desired spots, i.e. the first 5-6. If it’s a keyword you want to bid for, and its in your budget, then you can bid. If it’s not, don’t worry. There are literally thousands more. The exception to this is when there is a keyword you really want rank for, because you know it will bring sales to your business. So you may want to push the boundaries a little to acquire it.

ROI is the desired end result so if you have to pay $10 a click, but make $15 back then you can take that to the bank any day.

Keep in mind, when testing you will have to burn through some money, however, from personal experience, the bigger test budget you have, the more money you will waste.

 

Follow these steps to minimize wasted ad spend

What should you do when ads don’t perform?

You must be ruthless in killing ads that dont work. Do not get emotionally involved with them. Just as a farmer would get rid of his bull if it didn’t perform. So must you.

Once you set your bid, and make your ad live, watch it like a hawk.  If it costs you the amount you are prepared to spend on aquiring a lead or making a sale, without actually aquiring a lead or making a sale, then you will probably want to kill it. You may want to change the ad and retest. But I am more inclined to kill it, and move on to more keywords. 5% of your ads will be 95% of your results.

As you find those good ads, and they start getting a good CTR, you will find your CPC will start to lower by itself. This is the platform rewarding you. Drop your Maximum CPC down in line with the actual CPC.

 

When your ad starts getting results

If an ad is getting you results, even if it is a little bit more expensive than your ideal, run with it because you can bring the cost down by optimising your ad and tweaking your offer slightly.

When it’s performing, slice 5 cents off the CPC. Meaning – set your maximum bid 5 cents below the actual CPC, and if it still performs, keep slicing off 5 cents. if it stops performing, raise your maximum bid again.

 

Is Facebook the same as the other platforms?

Facebook PPC is slightly different. I tested 2 different strategies and found both gave favourable results. Facebook will also tell you how much you should bid, so my first strategy was to bid what they asked and quite often, the actual CPC was no-where near that figure, sometimes less than half.

My second strategy was only to bid a fraction of the suggested bid, around 30%. Then ran it for a few days to look at the performance. Then up the bid to the suggested bid and after a few days, compare results.

The good thing for you is that most people using ppc marketing, are not very good and believe they just need to throw money at it. This strategy soon blows their budget

 

In the Internet Business Academy, you will learn how to master PPC marketing and keep your sales funnel jam packed with eager buyers. You also have access to a team of advertising experts.

What ya waiting for? See ya there 😉

Lots of love

ewan

 

 

 

Un-Slap-able Google Ads

This is part 1 of my “Un-Slap-able” series for PPC showing you a different idea for writing Google Adwords ads.

Ads written like this are hard to slap. Here’s a tip we’ve been using over here to find “relevance” easily and get high quality scores fast!

By checking the organic results, i use this system for figuring out what the most successful theme is going to be for any ad i write. Watch how this method actually yields different relevance themes for Google and Yahoo! Might this explain why some people do well on Google but not on Yahoo or vice versa? 😉

jim
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My “PPC Domination” Debt

Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That’s a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.

I’m writing with very sleepy eyes.

Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That’s a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.

 

PPC Domination (How to Get 100s of MLM Leads Using Google Adwords)

Had I kept an organised blog back then, I may have even bored you with daily updates of the three agonizing months it took to produce the course. IN VIDEO.

 

But luckily, you’ve been spared.

Within the hours of video that make up the bulk of this course, I share how I have been producing my home business leads for the past two years.

When we launched the beta of this course back in November, I had no idea we would sell out so quick. And then I spent the next few weeks nervous waiting for some kind of feedback. None came for some time.

Little by little, trickles of our beta testers began to add me on Facebook and Twitter. Small “thank you” notes and mini-testimonials of their results in their add requests.

What truly humbled me was when Mike Dillard wrote in asking for their testimonials and results…MANY MANY people were so generous with their time. They responded. I literally saw FLOODS of reviews from our testers. 

So I want to take this opportunity to thank you all. Everyone who beta tested the product and asked questions on our live calls. Everyone who sent in a testimonial or review, written or video, positive or negative. I am very happy to have helped serve you all!

Most of all, I want to thank my friends Mike Dillard and Tim Erway for their constructive criticisms, for coming up with the idea of this product, for helping me structure the material in a way that everyone can understand. And of course, for helping me reach you.

I’m also very grateful to Dr. Sane Yagi and Dr. Basma Yaghi who were actively involved with me in testing the content for understandability by newbies. They loaned me their lack of expertise and knowledge in Internet Marketing and PPC.  Sane helped me create examples and specific slides. Basma was my guinea pig;  before anyone else took the course, she took it. Then she used what she learned to begin a new career in CPA marketing.

If you missed out on the beta-launch of PPC domination and you don’t want to miss out again, then register to get the free PPC Domination videos showing how I get 150 MLM leads / days, how Sophia and Aaron Rashkin are getting 90 leads/day, and the top 5 mistakes people make when using Google Adwords.

Of course, you’ll also be reminded on the 19th when the course is officially launched!

Register for PPC Domination Now