If you follow the simple steps I’m about to lay out here, you will be able to get yourself as much PPC traffic as you want.
So, how to get more ppc traffic…
Think of it this way, you are walking down an extremely busy street and a shop owner is standing at the door of his shop casting a net and pulling potential customers in. If he wanted to get more people into his shop, I’d tell him, “get a bigger net dude” 😉
PPC is like casting the net.
Your net has some pretty cool advantages. You can set it to only pull people in that are already interested in your stuff. So it’s important, when trying to get more ppc traffic that you start with the best possible net. Before we go into casting it, we needa make sure that it’s working.
Weaving a killer net
Getting the best out of anything starts with a solid foundation. You must go after the right people.
Keyword research and selection
If you are already doing some ppc marketing you have probably done this bit but stick with me…
It’s important to keep the keywords in each adgroup, very closely related.
I find this bit sooooo much fun. Take some time out and think about what it is that you offer. Try to think of around 10 keywords and write them down. This is your ‘seed keywords’. Then go to Google’s keyword tool external and enter them in one at a time and run the search, this will give you a ton of keywords and throw up all sorts of new ideas for you.
Writing your ad
Get real creative during the ad writing process. Just because the search engine is showing your ad it DOES NOT mean people will click it.
Offer the user EXACTLY what they are looking for.
Here are some other little tips for ad writing:
- using the keyword somewhere in the ad or even as a headline can help (the keyword should appear in bold if it’s in the ad).
- ask a question in the ads headline if appropriate or make a cool statement.
- include a strong call to action so the user is prompted to click your ad.
- research the keywords you are bidding on. see how the ads look on the page. if the ads use up all their alotted space, write a short one -or vice versa.
Ok, so now that you have maximised potential traffic in what you have running, its time to…
…get a bigger net
With a strong net you can now go and cast it wider in your search for more customers. I must stress however that you must do this step by step. You needa test and watch your live ppc ads like a hawk. Shut down keywords and adgroups that are not working and ramp the up the ones that are. We call this optimising. This is done on a daily basis. Casting your net wider is completely up to you based on your ad budget and how fast you wanna expand.
This is your first step in expanding. Search for more related keywords that you want to bid for. Run your ideas through the Google keyword tool. You can also use a mis-spell tool and bid on keywords that have been mis-spelled by the user. These can prove great for ROI, not many advertisers are this savvy and you can often get CPC at a fraction of the cost.
Once you have a new list of potential keywords, group them into new adgroups, remembering to keep them all tight and closely matching. I suggest you use ‘phrase’ and ‘exact’ match and leave out ‘broad’. Include any negative keywords you don’t want to show for, such as free.
You can target more places
I saw a massive rise in traffic when I started advertising in new countries. This may or may not be a strategy you want to use but away from the usual, UK, USA and OZ type countries, competition isn’t so fierce.
Go live on more platforms
There are several PPC platforms you can get your message out on. If you are live on…
- Google AdWords
- Facebook PPC
- Yahoo/Bing network
…then chances are high that you will be getting as much PPC traffic as you can handle 😉
If you have any other PPC or marketing questions, just holler at me in the comments section.
Believe it or not, but getting the traffic is the easy bit. converting them to sales can be slightly harder. Inside the YaghiLabs Internet Business Academy, you will learn all about how to maximise sales and everything else you need to know
Heck, we can even do ALL your marketing for you
See ya inside the course
Lots of love