How To Build A PPC Landing Page

5 ways to build a PPC landing page that is embraced by Google (& Facebook) and “proofed” from technology changes so you benefit and improve the overall effectiveness of your efforts.

Following on from What Is A PPC Landing Page, today we look at How To Build A PPC Landing Page

Recently, there’s been a big push toward landing page quality.

This emphasis quickly became very real for many advertisers when Google announced that landing page quality is related in a more direct way to the quality score of a PPC ad.

At the end of the day, Google’s ultimate goal is to improve user-experience, and increase, as well as sustain their revenue. No matter what, you always want to provide the most useful experience to the user.

As long as you continue to do this, technology changes will benefit you and improve the overall effectiveness of your efforts. Technology changes and upgrades should not be the cause of losing your business, loss of profit, or have any negative side effect at all.

If this is the case, then you clearly didn’t care enough to do it right to begin with. This is a huge mistake to make in any kind of business.

This article will focus on how to build a PPC landing page which will be embraced by Google and Facebook and how you can keep your business on Google and Facebook to tap into the ridiculous amounts of traffic that is available to you on those platforms.

 

Let’s Get Started…

Google and Facebook want essentially the same things. However, there’s a distinction between the two.

Facebook wants a clear and concise message (so does Google).

But Google also wants content.

Facebook wants content, but they’re not necessarily as heavily invested in seeing content as Google is.

Both definitely want a clear explanation of the path that your landing page will provide for the consumer.

Brand Awareness

Be thinking about your brand at all times.

This means that you should be advertising your brand. It’s not that Google minds if you advertise a product. What they don’t want are sales people who are analogous to snake oil salesmen.

When you’re building your PPC landing page, ask yourself how you can position what you’re advertising so that you can sell products and highlight your brand.

How can you let the consumer know that what you’re advertising is more than a single, individual product?

If it is a single, individual product at least make sure there is a grand element to your campaign.

Content

You must have content in order for (especially) Google to view you as valuable to the consumer.

It doesn’t matter if you have all the content in the world inside of your “members only” section. If Google can’t see that, it’s as good as not having any at all.

You better have some content on the front end so that the consumer can see what the hell they’re getting into and they can determine if you’re worthy of them giving away their email or credit card details.

Transparency

Make sure the consumer knows what’s happening at all points in time.

Spell it out clearly, such as…

“If you give me your email address, first you will get this and then you will get this, and this and this, etc.”

Let your consumer know what they are about to experience. Prelude your message with what is going to happen. Be 100% transparent with what you’re going to deliver.

Educate

This holds true especially for those in the “make money from home” or any of the various sub-cultures within the “income generating” space.

If you are selling a product or teaching how to make money, you MUST come from an educator’s standpoint. Do NOT come from a get-rich-quick standpoint.

Avoid the following:

    • Income testimonials
    • Traditional direct response marketing “BS” that insults most peoples’ intelligence

Use marketing which really builds a bond with the consumer.

Ask yourself how can you build a bond and trust with the consumer to the point where they say to themselves, “I like this person,” or “I want to learn more,” or “I would like to engage more with this information.”

Brand Presence Home Page

This would include the following:

      • About Page
      • Mission Statement
      • Contact (include telephone #)
      • Products
      • Some Element of Content i.e. Free Training
      • Blog i.e. Timely and Regularly Updated Content

 

So As You’re Building Your PPC Landing Pages, Ask Yourself These Questions…

 

        • What’s my brand awareness? Do I have brand awareness across my entire platform?
        • Do I have content? Have I included the essential content elements that make for a good PPC landing page?
        • Am I being transparent? Have I let the consumer know exactly what is going to happen and what they can expect along the way?
        • Am I educating? – You MUST educate i.e. put your mom in front of your PPC landing page and ask yourself, “Can they easily and quickly navigate through all of your stuff and understand what the hell you are doing right away?”

 

Stay Ahead Of The Curve?

If consumers can’t quickly and easily figure out what you’re doing, the Google and/or Facebook reviewers are going to knock your PPC Landing page out. If you manage to sneak by with your PPC Landing page it won’t be long before you get knocked off the platform.

Change the way you’re doing your marketing early. Stay ahead of the curve, and you end up winning. This is what we’re doing inside Yaghi Labs. We keep you, and all of our clients ahead of the curve.

And this is what this article has done for you too, kept you ahead of the curve. If you’re not abiding by these things, get caught up.

For more value than you can shake a stick at, join us inside of the Internet Business Academy where you’ll learn how to build a REAL Internet business that’s not fickle to the latest changes on Google, or dependent on any one source of traffic.

Do the right thing. Stay ahead of the curve.
http://www.jimyaghi.com/ylacademey

You’ll Ignore Conventional Marketers – Once You See These Ugly Facts

Because i will quickly show you the lies behind the advice they dish out – and why it’s doing damage to online business and income freedom —

If this doesn’t disturb you, I don’t know what will…

So you’ve chosen a product. And you want to sell it.

Send traffic to their squeeze page, publishers say, and Earn — Value. Positioning. Personal branding. Altering perception. All techniques that fill all sales promotions.

 

Nonsense!

People don’t buy because of exaggerations or even truth. They do not buy because of a comprehensive benefits list. And they certainly do not buy because your bullets are riddled with curious, fictional, hype.

Hey, i’ve tried it all.

I’ve sent traffic to lame-o squeeze pages…sexy pages, even. Pages that are supposed to convert at untold 40%+ rates. I’ve promoted products whose publishers claimed you can have a sale within 5 clicks.

Sorry to tell you…they are lying. Try to reproduce their results for yourself.

The only truth is…They need us to pay for, and send, as much traffic as possible… to make up for their incompetence at converting even hyper-buyers into customers, at our expense.

One popular system, i promoted for, took $15,000 in ad spending from my pocket. And of the thousands of leads i sent them, they converted just 5 into customers. Three refunded within the month.

On the other hand, those same leads bought a $2,000 package from me that i passively offered on my website.

It’s preposterous! Their offer cost $7,500 per customer. A CHILD could have got more customers from a pool of thousands who indicated initial interest…to buy their $1 trial.

 

Know what’s sad?

They actually have 4,000+ misguided affiliates – who pay $60/month to use their pathetic system. Cycled and kept around with hype and the occasional fluke testimonial.

So, what?…

Should you create your own marketing and ignore their systems?

No. It’s not enough. Even if you create your own landing pages, follow-up, and sales letters, you still can’t get people to buy.

The advice you’ve been given by these self-appointed experts is wrong.

People don’t buy because of the benefits and word-smithing.

Benefits are merely supporting evidence customers can use to justify their purchase to themselves.

The REAL reason they buy is because of how you make them FEEL.

So should you go out and write “feel-good” copy. Make loose interpretations of the truth? Juggle your numbers, just like the gooroo’s do, so that you can claim results people will perceive to be profound? Give them false hopes? Tell them your product will do what it cannot?

Errmm…again, no!

Please give me a minute to tell you a little story…

The other day i was driving through the streets of Jordan, and it occurred to me that drivers seemed to honk their car-horns a lot less than they did 15 years ago when i visited on holiday from Oman.

I mean, if i remember correctly, drivers just honked for kicks. Every few seconds, they’d hit the horn to remind themselves they were driving.

Now-a-days, it seemed they only honk when someone is in the way.

But is this true?

Not really…It’s just that when i was a kid, i came from a different environment. Where people were polite and rarely honked at each other.

But since then, i’ve spent enough time in jordan that i forgot. I forgot polite driving environments. Honking drivers became NORM for me.

 

Another example…

Years ago, i would visit my grandparents’ home in Jordan on holiday. And i noticed that the house was much smaller than i remembered it.

I had been raised by my grandparents, in that same home, when i was only four years old.

Had the house SHRUNK?

Probably not. But III grew.

And in my memory, the house was a lot bigger when i was small.

Memory is like that. The truth doesn’t change, but our perspective of it does.

Our minds LIE to us, making us feel a way that fits our world view. WE believe only in our current world view…but it’s funny because that is constantly updating with every experience, and we don’t realise it.

So to make sales regularly and effortlessly, we only need to alter people’s memory…by giving them an experience every day. They’ll only remember how they felt when they were pitched our products.

For customers, purchasing, is an experience. From the moment they land on our website the first time, until the moment they purchase and use our products.

We must take them on a guided adventure. A roller-coaster of emotions.

Do that, and people will buy from you without question.

The prospective customer’s emotions will create a fiction of its own in their mind. Unaided. We do not need to lie or exaggerate to sell. We only need to give an experience no body else has given them before — and stick to the truth while doing it.

How do you affect emotions?

 

Click the link below and Join us in the Internet Business Academy. We’ll show you how…

   http://jimyaghi.com/ylacademy

 

Every step in the buying process adds to the customer experience. Every step has to be unique and riddled with EMOTION. Don’t leave your business in the hands of publishers who blindly follow selling techniques. The IBA is the only answer you need.

~jim

 

Will your next Campaign FLOP before it Launches?

Call it beginner’s luck.

Because I’d be lying if i told you i knew what i was doing. I was green as French freakin khaki when my first success in Internet Marketing came!

Right now, there’s a pretty dangerous thing i think you’re doing…which you’ll only find out about after you’ve invested a year of hard work building a business online.

Bear with me a moment…

So even though i was pretty fresh, a top business education company recruited me to manage their traffic on a “low-risk” pay-per-sale basis.

My mathematical background proved handy and dandy.

Within months i was bringing in 90%+ of their sales activity…not by any marketing merit of my own. My ads were lame, but they were adequate.

See most people who know my story don’t know this little secret about me…

 

Although i was labeled the #1 AFFILIATE for that company, i really wasn’t an affiliate at all.

Unlike an affiliate, the company was paying all the advertising costs for me.

They fronted the $10,000/month i was using to advertise on Google and generate over 3,000 leads/month.

They did all the selling. Emails, sales letters, affiliate programming, SEO, and more.

They provided the landing pages i drove traffic to.

They created all the products i was advertising.

They provided all the staff; programmers, copywriters, customer support, and everything else.

Even my sales heavily depended on the company’s well-established reputation in the market…which took millions of dollars and years of work from them before i ever showed up.

All i really did was keep the traffic coming.

Which was a relatively insignificant contribution from me toward the success i enjoyed.

 

Not to be overly assumptive, but i don’t know you personally, so forgive me if i’m wrong…i’ll venture to say i had it easy compared to you.

Chances are you’re a one-man-(or woman)-show.

If i’m right, then you’re taking a HUGE GAMBLE.

Running an online business is not easy. It takes a great number of skilled staff and LARGE financial investment upfront before money starts rolling in.

And if you don’t know this RIGHT NOW, you will find out on your own when it’s too late…sort of like i did.

Your entire year’s work will be rendered useless just because of how LONG it takes you between starting up and being ready to take orders.

Why?

Most business startups don’t have enough finances, time, or skills at their disposal to launch any campaign quickly.

I got lucky…

Shortly after becoming the #1 “affiliate” for that company, they invited me to create a training pogram to add to their product inventory, sharing the strategies i used to get so much traffic.

It took me 3 months of intense labour to create it.

Needless to say, i only have reputation in the market because that product became a HUGE seller.

I believe we sold over 3,000 copies in the launch week … and it was the publisher’s first ever million dollar launch.

But something awful happened within months of the launch.

That product became obsolete and was eventually taken off the market.

Literally, the customers who bought after 6 months could not even see the same screenshots i was displaying … because the traffic platform had changed so drastically.

Not to mention that most of the traffic strategies and techniques i showed no longer worked.

Think about this…

 

Had i produced, published, and marketed that product on my own it would have taken me another 12 months.

By that time, my product would have still become obsolete. Difference would have been, that it wouldn’t have had a chance to make a million buckeroonis.

The “gods” were smiling on me though…

Before i ever wrote the product, the publishing company already had a subscriber base of over 300,000 people, amongst them thousands of existing customers of their other products.

And they had a seller relationship with their subscribers that spanned years before i showed up.

They also had a staff of 50 people skilled in various areas who could put up websites, sales letters, email series, and order pages in DAYS.

We literally launched the product and began taking orders before the product was even complete (let alone uploaded to their servers)!!

All because i combined my product with an existing marketing company’s resources.

Something few online businesses get to enjoy.

Here’s another example…

 

Another product i produced in partnership with a copywriter literally took us TWO YEARS to put in place all the marketing. In fact, we RE-created the product itself three times in that period…and invested 50,000 from our own pockets toward staff and advertising.

And despite our best efforts, some components of the final product became obsolete before the final product was complete.

This is the nature of business online.

It changes fast.

Which is what inspired the “Everything Deal” i began talking to you about last week.

It is a way for YOU to combine your skills with the resources of an existing, established, well-staffed company…just like i did in the beginning.

Because i KNOW that if you still need to learn all our skills and do all the marketing yourself, it would take you years before you were ready to take orders.

Worse, if you wanted to outsource work, it would cost you hundreds of thousands of dollars.

And once your contractors finished their commitment, they’ll still collect money from you…and you’d be left gambling alone with your investment.

So we decided NOT to sell our marketing services…

Instead, it makes more sense that we INVEST our time and skills up-front, combine them with yours, and hit the market running with your product…making money with you as ALLIES.

After all, i know you have good ideas and knowledge of the market you want to reach.

And we have an awesome marketing staff that would compliment your efforts.

Each of us focuses only on what we do best and enjoy most. Everyone is happy.

 

So I’d really like you to take a few moments to consider our “Everything Deal” again today. Read about it here…
   http://jimyaghi.com/everything#application

 

Read up on it now. It’s the only way to conserve your effort.

It’s the only way to be able to focus on producing top quality products.

And it’s the only way to ensure there is a market for your product that will be excited to buy and send you money regularly.

See if you agree with our cool strategic alliance idea…and apply to work together as an ALLY instead of a client.

~jim

 

Is Video Torturing Prospects and Killing Buying Activity?

you know what?

Video presentations are being hailed as the second coming for salesmanship online. and it pisses me off.

When i see a video on a landing or sales page, i close the page.

Do you?

Particularly when you see there’s 52 minutes left on a video’s playtime, intended to get you to opt-in.

I’ve seen some supposed “top internet marketers” pay for traffic to a landing page that runs for nearly an hour just to get an optin.

Paid traffic optins should be fluid – if a person has to watch for nearly an HOUR just to find out nothing is revealed until they submit their email, it pisses them off

What the hell is the marketer thinking? An optin doesn’t require that much of a sell.

Worse…

The video is in HD format and takes yonks to buffer. It keeps pausing every few seconds which is seriously no way to sell!

A business partner i once had would say, “Well if they can’t afford a decent internet connection, they’re probably not good buyers anyway.”

Errmm….NO!

He was just a shitty, inconsiderate marketer justifying his inability to work his retard-proof Apple.

What a dumb notion!

Many very good customers live in rural areas where they still use dial-up or slow satellite connections because the technology is not yet available for ANY AMOUNT OF MONEY!

I know this from experience.

We once held an Internet Marketing event in Kansas (bad idea numero uno!)…we learned the hard way that we couldn’t pay enough to get a speed upgrade. We were humiliated with a crippled internet connection the entire weekend.

Here are a few good rules of thumb for video presentations, just a small sample of many more secrets we know about video presentations that get HUGE sales …

 

A sales video should not exceed 10 minutes in length.

If you need more than ten minutes to describe your product, then either you’re a really crappy long-winded salesperson, or you have a product that’s too complex to sell online alone.

A sales video should not exceed 100 MB in size.

Sure HD looks better, but full motion HD video is extremely taxing on people’s bandwidth. And in many areas, customers have bandwidth caps and overage charges when they exceed them.

So watching your annoying sales pitch costs money. Money you should be collecting in sales instead of letting the customer pay to their Internet Service Provider!

 

Screencasts with minimal graphics and colours are faster to load than full-motion video.

Make sure your video can buffer in real-time otherwise it will keep stopping every few seconds. Nothing can be more annoying to a buying prospect.

 

Don’t make your videos autoplay

Be considerate. Sure autoplaying videos FORCE the prospect to pay attention, but come on! Some people are trying to access your website at work and the last thing they need is some blaring video starting at full volume in the office.

Allow people to pause and skip parts of the video they find boring

Yeah, ideally you’d like prospects to watch your video in its entirety, but at least give them the option to stop if they need to take a pee-break.

Better yet, offer a way to SCAN your sales presentation – a text-alternative is a great idea.

Remember, being considerate is key to getting sales.

 

Allow the prospect to buy for the ENTIRE duration of the video

A top internet marketer actually tried to suggest that he got higher conversions by forcing people to watch the entire video before they could see the buy button.

Why?

So he could hide his over-priced product’s price. Idiot!

What the heck is so scary about telling people the cost out-right?

I do it all the time and it has never harmed sales. If anything, it ensures that anyone who views my sales presentations doesn’t waste my time and theirs only to find out they can’t afford my products.

Guarantee you this was NEVER tested by said Top Marketer.

 

There are many more techniques for getting your video viewed in full. Psychological, emotional methods that we’ve experimented extensively with.

…Methods we borrowed from viral videos that make your products irresistible to buy.

We’ve used them to generate sales as high as $2,000 per customer without flinching.

In fact…

Today, we launched a new campaign for a $3,800 product using a 9 minute sales presentation using our patent-pending method. You can check it out on our YouTube channel if you like 😉

When you ALLY with YaghiLabs, we’ll create your video sales presentation in just a few days and it will trump any “top” marketer’s video sales letter.

That’s how real Internet Marketers play!

 

Learn more about our deal and apply below…    http://jimyaghi.com/everything#application

Please ensure when you apply that you are able to afford the initial setup fee. Otherwise we both waste our time.

~jim

 

Why You Don’t NEED a Market to Sell – The Innovator Mindset

“there’s no market for that product”.

makes me laugh when i hear so-called “expert” marketers say that.

Apple made a mutli-billion dollar EMPIRE selling stuff people don’t need. They are currently the largest company in the world. Apple SCOFF at “need”.

Because pros make people WANT what they sell.

YOU innovate, and tell the market what you have is AMAZING and they have to have it. Straight up!

Businesses that made billions did it by creating their own MARKET.

 

Need is manufactured.

We have absolute power and control over it. The market is our slave! they buy what we tell them.

 

But NOT all needs are created equal…

Smart businesses innovate products that have longevity – ones that make customers want to keep buying, month in, month out.

Think of the electric company. How much do you and all your neighbours pay them each month?

Electric companies earn BILLIONS a year selling power – but who needed power in the early 1800’s?

it took a nerdy little scientist working out of his home to change all that.

After 10,000 experiments, Thomas Alva Edisson invented the light-bulb.

Suddenly, EVERYONE in the world had to have power. A multi-trillion dollar industry was created around the world from one little invention.

Similarly, we are not bound by the current needs of the market.

YaghiLabs are INNOVATORS.

When you ally with us, you MUST have an innovative mindset.

We do not imitate, we invent.

We create markets that NEED to keep buying your products.

 

Read more about the deal here…     http://jimyaghi.com/everything#application

That’s how you can create residual, passive income that keeps flowing like an open faucet that can’t be turned off.

Each new customer builds up your monthly income from a trickle to thousands to tens of thuosands every month. Higher and higher.

– The longer we retain a customer, the BIGGER THE TOTAL you earn per customer over time.

– The more customers we get you, the MORE PAYMENTS you get each month.

– And the higher the price-point for your product, the less TIME you need to earn your target.

 

When you ally with YaghiLabs, and if we think a continuity product is a good fit for you, we will help you figure out what to offer based on your interests, skills, and experience…how much to charge for it…and how many customers you need to make our target income for you.

What do we want from you?

Just to share in your profit! And it’s in our best interest to make you as much money as possible. We want to create multi-milliion dollar businesses for our alliance.

That’s it.

Read more about the deal here… 
    http://jimyaghi.com/everything#application

 

Note: if you are interested in allying with us, you MUST read the information at the link above and apply like everyone else. Don’t send us emails inquiring about the deal, everything you need to know is there.

~jim

 

How to make a $1,000+ Product

this quote is bloody hektik…

“You know how to survive? You make people need you. You survive because you make them need what you have, and then they have nowhere else to go.” — Young Bill Gates in Pirates of Silicon Valley.

 

so if my email from yesterday about our Strategic Alliance Deal has you pondering, “how the heck am i going to make a $1,000 product to sell?”….

… then, this is how:

Make people need you  – and – make it so that they have NOWHERE else to go but you.

what i mean is, you do NOT necessarily take $1,000 from each customer all in one go – there’s other ways too.

 

eg,

1. Create a very high-value product or service worth $1,000 outright and collect its price in instalments.

2. Break your product into several parts that depend on one another, and then sequentially sell them for smaller prices that add up to $1,000.

3. or Create a product that customers will need to buy monthly – and collect $1,000+ over the lifetime of each customer.

Easy enough?

When you partner with YaghiLabs, we will NOT leave you on your own to create your product. That would be too much of a gamble for us.

The product we sell for you, has to have people who need it. Otherwise it won’t sell.

It’s our job to find AND create that need for your customer.

With you, we have to figure our what the right product to create and sell is. In addition, we tell you…

– At what price point.

– How many pieces it should be broken into.

– How to represent the product.

– What it should look like.

– How to structure the value within the product.

– Who should work on it.

– The process by which you (or your staff) will work on the project.

– Which medium it should be delivered in.

– The sneaky ways it should sell the next product.

– and more.

 

Remember, we’re your “Venture Capitalists” – here to ensure our investment in YOU brings back an ROI for our partnership.

That means, although you’ll still be leading your product development and fulfilment … we will be with you every step of the way advising you and guiding your processes, choices, and management.

So relax, you won’t need to figure out how to create a $1,000 product yourself. We’ll help.

Read more about our deal here…
    http://jimyaghi.com/everything#application

 

Apply today to team up with YaghiLabs and access all our skills and expertise to advance your next big project!

~jim

 

Zombie-Inspired Product Launches

I’m a big fan of the AMC channel.

They have cool shows like “Breaking Bad” and “The Walking Dead”. And, believe it or not, they do something I’ve used for the last few years to create some seriously profitable product launches and special sales with email.

Something easy and simple.

And that gets exponentially more sales than normal.

Want to know what it is?

Well, I’ll give you a hint:

If you watched (for example) AMC throughout the day they launched the second season of “The Walking Dead” a few weeks back, you probably noticed a count down timer on the screen moving towards the time when the new episode airs.

It counted down ALL day.

And it was there constantly during all their shows.

Plus, they continually plugged the premiere episode in commercials throughout the day, too, so you couldn’t possibly NOT know about it.

The result?

Extremely HIGH ratings!

(The highest ratings for a drama in basic cable history.)

People couldn’t help but watch.

(Even if they had no desire to before).

Anyway, so there’s the hint.

It’s a powerful concept that’s one part of my email launch/special sale process (I use it for both) that has worked like gangbusters.

Not just for me, but clients, too.

(Plus, also friends I’ve shown it to.)

You can use it for your launches, too. For more ideas like this, go to www.BenSettle.com.

How To Create a Small Keyword Campaign

Get your creative juices flowing for this fast and fun 6 step process for how to generate a small keyword campaign.

creating a small keyword campaign is a fast and fun process that gets your creative juices flowing. It’s a manual process which involves the use of some simple tools. if you follow the 6 step process below, you will be on your way to a money getting campaign in no time 😉

so where do you start?

when building a successful campaign, research is king, so its important to take the time and do it right. It’s easy to get carried away and in your hurry to get some new customers, you waste a ton of money.

so listen up :)

let’s take an excel spreadsheet and along the top, punch in your main keywords relating to your product or service, taking a seperate column for each. if you only come up with 1 for now, thats ok, once you have one done you can repeat later

think outside the box

getting creative and coming up with keyword ideas that your competitors may not is a key part of getting more impressions, cheaper clicks and ultimately increasing ROI.

get inside the head of your customer. what are they searching for? what about misspelled search terms? 😉

enter the magic of Google…

now it’s time to take each of the keyword ideas and enter them into Google’s Keyword Tool External individually. This tool will give you…

  • approximate cost per click
  • competition
  • monthly searches

It’s best if you are signed into your AdWords account as you get better results. You get the option to select which location you see results for, if you plan to advertise in the UK then select UK. You can also check the box so that Google only returns ideas closely related to your search term. I think you should also run the search with the box unchecked as it may throw up some great ideas for other search terms you can build adgroups for.

keeping a tight structured account

if you were running a campaign to advertise sandals, it’s best to include the keyword ‘sandals’ in every search query you want to bid on, for example…

  • strappy sandals
  • loose sandals
  • brown sandals

Here is a great video from Google, keeping your account organised

it’s important to remember the difference between a search and a content campaign.

search

the keyword works individually as your ad has the chance to appear when the user searches for summin specific. it’s not uncommon for a search ad group to only have a couple keywords in it.

content

content is completely different. the keywords work as a group as your ad has the chance to appear on relevant pages of other websites.

target and write your ad

now that your keywords are looking great, its time to target who you are looking for. You can target in various forms, such as…

  • age
  • gender
  • location

it’s important to write an ad that is congruent to what you are offering and attracts the person who is gonna buy your stuff :)

set it live and monitor

hit go and watch closely. keywords not performing will need to be deleted and new ideas added in.

when you keep optimising your campaigns, you will find the gold, the ones that work and pump out sales for you all day long 😉

happy campaign building, lemme know your results

loys of love

ewan

oh, ps, i nearly forgot, over here at Yaghi Labs, you could have us run ALL your marketing for you. You are left in control of product development while we generate you traffic and make you sales, killer huh 😉

we are waiting for you inside

Affiliate Programs are Unfair Business Loan “Usury”

Have you ever wished an advertising expert would adopt your product and promote it for you? Online advertisers have long been victims of unfair risk and unusually difficult terms for payment at the hands of Product Publishers. Allow me to propose a new model to replace Affiliate compensation so you can lure truly expert advertisers to promote for you.

Surprisingly, few realise this: Successful businesses are always built around creative solutions to challenging problems.

Restrictions such as short resources, funding, or skills are a boon for the resourceful entrepreneur.

The Affiliate Business Model, which pays advertisers a percentage of sales revenue, was invented to allow new online businesses with useful products to profit from the advertising skills, time, and money of others.

However, I’ve been outspoken in my dislike of the Affiliate model.

I believe affiliate programs are unfair to advertisers. And that product publishers take NO risk while traffic providers risk everything. Indeed, the low success rate of even competent traffic specialists is a clear indication of how unfair the model is. Like me, there will be few traffic experts willing to risk their time and money to promote your products if offered only a percentage of sales as compensation.

Allow me to propose a new way which will lure expert advertisers to promote your products for you. With this new compensation model, even I would willingly advertise for you without any up-front cost to you.

I’ll elaborate momentarily and share with you my compensation model.

 

Affiliate Programs are Like Usury

Capitalist government is a wonderful invention; except for one problem. Capitalism depends on Interest-based loans for seed-capital.

Many monotheistic religions frown upon “Usury” – a term coined specifically for interest rates that pose unfair risk for the borrower who cannot realistically pay it off. It is supposed to be illegal in most states.

However, just like usury, affiliate programs are unfair to the advertiser. Product Publishers act as lending institutions while affiliates are their borrowers. Affiliates are expected to risk their cash, time, and list-asset for Product Publishers with no real hope of ever recovering their costs.

Interest is the one flaw of Capitalism.

Our economic system is breaking down because it became unfair. Interest rates increased while banks continued to loan money to borrowers who had little chance of paying. The Economic crisis has magnified the Interest-based loan problem and proved that in all its forms, Interest is really Usury.

Similarly, the affiliate model is the one flaw of the Home-Based Business economy.

Online Marketing Systems are in a state of decline because they too are unfair. Advertising costs, similar to interest-rates have increased. Competition is cut-throat and search engines are eliminating affiliates left and right. It is becoming impossible for Home Businesses to recover their ad spend on products they promote.

The Affiliate Business Model is Usury!

 

Affiliates Pay Interest To Publishers

When someone joins an affiliate program, it is like applying for a business-loan.

Affiliates, much smaller than Publishers “borrow” a product and a sales process from a Publisher willing to loan them. Without something to sell and a way to sell it, affiliates cannot have revenue.

So let’s agree, no Online Business can profit without:

  1. A product to market
  2. A sales process that sells the product
  3. and, Some seed capital to advertise with

The Product Publisher who loans the first two items on the list is repaid with traffic and leads.

Traffic, like principle money is valuable; the more eyes a Publisher can get to an offer, the more sales are possible for them. Neither the Publisher nor the Affiliate can legitimately profit without all three.

By advertising, affiliates put eyes on the Publisher’s offer. However, affiliates are rarely compensated for the number of unique visitors they send to a website. Instead, they receive a pre-set percentage of the value of product sold with their traffic-getting service.

So in the first place, affiliates are getting a raw deal – essentially they provide more service than they are paid for. Not all traffic they send becomes customers. While Publishers can profit from all traffic sent.

Does this not seem suspiciously close to Interest-based loans, where one borrows one amount and repays more than they borrow?

Affiliates repay more traffic than they are compensated for. Let’s agree then, that affiliates borrow from Publishers and then repay the loan with interest.

 

Affiliates Assume All The Risk

Armed with a borrowed product and sales process, the affiliate starts to repay the debt with more traffic than they’re paid for at great risk to themselves.

Affiliates Risk Expertise

Advertising online requires valuable skill. If the affiliate does not possess the necessary traffic skills neither Affiliate nor Publisher profit. So the Affiliate begins to learn either paid or free advertising methods using search engines like Google and Bing, and social networks like Facebook and Twitter.

This is a risk – It is possible that the search algorithms change and any skills they have become irrelevant over night. Should this happen, Advertisers must refresh their skills and start over.

 

Affiliates Risk Time

Starting any advertising campaign requires large amounts of time creating, sourcing, and publishing content to feed the search engines so the website of the Product Publisher is discovered.

 

Affiliates Risk Money

Paid advertising costs, and Affiliates must produce enough traffic for long enough to the Publisher’s website with no guarantee that the Publisher’s system will make sales. They may never recover their spending!

Even free advertising methods can add up in cost: tools, programs, and subscriptions are essential. Many Search Engine Optimisers also outsource content creation, social sharing, and more. All of these costs are risks to the affiliate’s money.

 

Affiliates Risk Reputation

Affiliates are viewed as recommenders of products that they represent. If a Publisher’s product is refunded because it does not live up to its promises, the Publisher deducts commissions from the Affiliate while tainting the name of the Affiliate recommending them!

 

Affiliates Risk Their Leads

When advertising for a Publisher, affiliates often send leads and traffic to the Publisher as subscribers in the hopes that some of them will buy the product they promote. However, the Publisher only pays for sales of a specific product – but they hold the right to sell anything else without compensating the affiliate.

So affiliates send traffic, the publisher gets all the leads and can make money on them with multiple upsells, while the affiliate risks never seeing a cent for the leads they send.

 

Affiliates Risk Not Being Compensated For Their Sales

In the first place, Affiliates must trust that Publishers are tracking sales and crediting them correctly. What if the Publisher is dishonest? Oh and there are MANY dishonest publishers!

Worse, Affiliate tracking technologies are ALWAYS unreliable and intentionally skewed in favour of the publisher. Meaning, when tracking systems fail, Publishers do not pay.

Cookie technology, is a kind of short-term memory for browsers, and it is commonly used to determine which customer were brought by which affiliate. Cookies only correctly track customers whose browsers have cookies enabled.

Not all Web Browser software is capable of storing cookies.

Additionally, not all customers buy from the same computer they were first tracked from. And not all customers use the same browser when purchasing as they did when they were first tracked.

Want to know the worst part?

Few Affiliates even know this, but tracking Cookies expire after a period of time. When a tracking cookie expires, even if a customer previously tracked to an Advertiser makes a purchase, the Affiliate will not receive credit for the sale. Why? Publishers justify this by saying that “too much time has elapsed since the prospect came into the system.”

On the other hand, Publishers know and have the ability to set the expiry of tracking cookies to any duration they wish. They only disclose this in fine-print in their obscure affiliate agreements.

Some Publishers try to say that their tracking system is RELIABLE because it adds another level of sales tracking by E-Mail address. Meaning, they keep a record of which E-Mail addresses were brought by each affiliate, and when an email subscriber buys, they will credit the tracked affiliate with the sale.

At face value, this seems very fair. However, most customers do not buy with the same Email as they subscribe with.

So what happens when the unreliable tracking technology fails? Who gets credit for the sale?

The Publisher. Affiliates bear the risk of the unreliable tracking technology.

 

Affiliates Risk Their Livelihood

Any advertiser who depends on, say, their Google traffic skills, may lose their advertising account if they promote a Publisher product deemed unfavourable by the search engine.

Considering that Google is the largest traffic supplier online, the risk of losing one’s account is a major gamble. Particularly if the Affiliate’s primary skill depends on their Google account.

I have turned down Clients and avoided advertising for some with Google because my main skills depend on Google. I may risk everything else, but my Google Adwords account is the one resource I will not risk for any Publisher’s product.

 

We agree then, that Affiliates accept a great deal of risk?

Is this not similar to the situation for a borrower who takes a business loan? Lenders ask borrowers to stake their assets, income, and life insurance and gamble on their job security and the fluctuations of Interest rates for the sake of a loan. Borrowers shoulder the greatest risk – and if they cannot afford to repay a loan, they and their families are screwed even in death.

Affiliates too risk EVERYTHING. If they fail to gain BUYING traffic for the Publisher, they will not receive a cent in compensation. Their time, energy, skill, reputation, and livelihood could be lost when they borrow from Publishers.

 

Publishers Assume No Risk

While affiliates assume all the risk, the Product Publisher accepts none. Even if the Publisher’s sales process is faulty or their product has no market, they lose NOTHING.

Publishers often call themselves or their affiliates “Partners”. This is a lie. Business partners are compensated in proportion to their stakes. How can we be partners when one person makes more with less at stake?

Because of the low risk, most Publishers prefer to use affiliates for traffic instead of hiring their own in-house traffic staff.

If they were to use in-house staff for advertising, they would need to pay the expense of an employee as well as the advertising cost.

On the other hand, businesses that have proven sales processes with legitimate products that sell profitably don’t mind hiring in-house advertisers and spending on advertising themselves, without affiliate middlemen.

Many Publishers have poor products, expensively priced, with no truly interested market. Their affiliates must not only provide traffic, but they should also generate interest in otherwise un-interesting products. The Publisher has no risk.

Very often, I have found that Publishers do not test their sales process. Why bother? They will only pay IF they make sales. Otherwise, they can collect leads and traffic to their websites virtually free from their active affiliates.

Is there ANY way for them to lose? No.

Like a common Lender, Product Publishers have nothing risked besides the time it takes to throw up a sales page and to produce their product. Their subscriber list is built for them at someone else’s expense, and they can make plenty of money off the labour and risk of others.

 

A Better Model For Paying Advertisers

Earlier I stated that lending at an unfair interest rate and creating undue risk for borrower is called Usury. I hope too that by now you understand how risky the Affiliate Business Model is for advertisers and how close it is to usury.

In this section, allow me to show you a better model to offer advertisers.

As a faithful follower of a monotheistic religion myself I do not condone Usury. When I was a child, I announced to a very educated friend of my father’s that I wanted one day to build a billion dollar company without any business-loans.

His response was one that stuck with me into adulthood. In fact, I credit him with inspiring the idea for this advertiser compensation model.

The analogy he made was about Home Loans.

Suppose, he said, you want to buy a home for $1 Million. But rather than take a bank-loan, you found a rich Investor instead. This is not new. Investment has long-been used as an alternative to lending. Unlike a Lender who collects interest and risks nothing, however, an investor stakes a portion of the Principle and collects a share of business revenue proportional to their risk.

So let’s say you put up $100,000 which is 10% of the total price of the home. For the rest of the money, you found an investor willing to put up the remaining $900,000.

Before any money exchanges hands, you find out the rental price of the property. Shall we say, $5,000/month in rent?

Rather than pay a Lender some arbitrary interest rate, you would pay the investor 90% of the rental value each month: $4,500. You now have the choice to buy out the investor by repaying the Investor from your 10% share of the rent. This increases your share and reduces the Investor’s share, and in turn the amount you have to pay back each month.

Unfortunately, in a Home Loaning context, this model would not realistically work. Because the Investor is always paid a RATIO, they will always own some share of the revenue, no matter how small it gets.

However, for Business, there is no problem using the model – it is only fair that someone who contributes seed capital to your business remain a partner for life, even if their share becomes very small over time as your contribution increases.

 

Let’s explore.

Suppose you deem your product’s Intellectual Property value and sales process to be worth $1 Million in PROFIT over the next year. For simplicity, ignore expenses for now.

To begin with, you may not have much capital to pay employees. But you still need a REAL advertising expert to promote your product or there would be no business.

Instead of creating an unfair affiliate program because you can’t afford an in-house advertiser, you can simply find out the going advertiser rate and turn that into a share in the company.

Here’s what I mean: Let’s assume an expert advertiser’s time and skill is worth $5,000/month or $60,000 over the course of a year.

Since you can’t afford to pay this, you need to recruit an Advertising PARTNER; an advertiser willing to invest their skill and time in exchange for a share of your product sales.

Let’s go ahead and quantify the advertiser’s risk in time and money as 6% of all revenue, by dividing $60,000 (their contribution) by $1,000,000 (your Intellectual Property contribution).

By quantifying the advertiser’s risk as a percentage of yours, we can now say that the advertiser is an investor in your business entitled to 6% share of profits.

Since we ignored expenses earlier and advertising will likely cost money, you can choose whether you want to take on advertising costs yourself and add it on to your Principle contribution -or you can give the advertiser the option to pay 6% of advertising costs too.

This way, if the advertiser likes working with you and the product sells well, they can increase their share by paying more of the expenses or by helping increase your business’ value. Similarly, you can buy out their contribution by repaying some of their advertising skill and time Principle.

 

Trouble With The New Advertiser Compensation Model

For every innovative solution, there is a counter-challenge that rears its ugly head.

The problem with this model for advertiser compensation is – Where are you going to find competent advertisers who are willing to invest in your business with their time, traffic skills, and possibly advertising money?

At YaghiLabs, we created the Internet Business Academy community where we only do business this way – as investors in YOUR business.

To access our community, you must be enrolled in the YaghiLabs Internet Business Academy. Learn about it and enrol at the link below:

http://jimyaghi.com/ylacademy

 

~jim

 

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