How To Build A PPC Landing Page

5 ways to build a PPC landing page that is embraced by Google (& Facebook) and “proofed” from technology changes so you benefit and improve the overall effectiveness of your efforts.

Following on from What Is A PPC Landing Page, today we look at How To Build A PPC Landing Page

Recently, there’s been a big push toward landing page quality.

This emphasis quickly became very real for many advertisers when Google announced that landing page quality is related in a more direct way to the quality score of a PPC ad.

At the end of the day, Google’s ultimate goal is to improve user-experience, and increase, as well as sustain their revenue. No matter what, you always want to provide the most useful experience to the user.

As long as you continue to do this, technology changes will benefit you and improve the overall effectiveness of your efforts. Technology changes and upgrades should not be the cause of losing your business, loss of profit, or have any negative side effect at all.

If this is the case, then you clearly didn’t care enough to do it right to begin with. This is a huge mistake to make in any kind of business.

This article will focus on how to build a PPC landing page which will be embraced by Google and Facebook and how you can keep your business on Google and Facebook to tap into the ridiculous amounts of traffic that is available to you on those platforms.


Let’s Get Started…

Google and Facebook want essentially the same things. However, there’s a distinction between the two.

Facebook wants a clear and concise message (so does Google).

But Google also wants content.

Facebook wants content, but they’re not necessarily as heavily invested in seeing content as Google is.

Both definitely want a clear explanation of the path that your landing page will provide for the consumer.

Brand Awareness

Be thinking about your brand at all times.

This means that you should be advertising your brand. It’s not that Google minds if you advertise a product. What they don’t want are sales people who are analogous to snake oil salesmen.

When you’re building your PPC landing page, ask yourself how you can position what you’re advertising so that you can sell products and highlight your brand.

How can you let the consumer know that what you’re advertising is more than a single, individual product?

If it is a single, individual product at least make sure there is a grand element to your campaign.


You must have content in order for (especially) Google to view you as valuable to the consumer.

It doesn’t matter if you have all the content in the world inside of your “members only” section. If Google can’t see that, it’s as good as not having any at all.

You better have some content on the front end so that the consumer can see what the hell they’re getting into and they can determine if you’re worthy of them giving away their email or credit card details.


Make sure the consumer knows what’s happening at all points in time.

Spell it out clearly, such as…

“If you give me your email address, first you will get this and then you will get this, and this and this, etc.”

Let your consumer know what they are about to experience. Prelude your message with what is going to happen. Be 100% transparent with what you’re going to deliver.


This holds true especially for those in the “make money from home” or any of the various sub-cultures within the “income generating” space.

If you are selling a product or teaching how to make money, you MUST come from an educator’s standpoint. Do NOT come from a get-rich-quick standpoint.

Avoid the following:

    • Income testimonials
    • Traditional direct response marketing “BS” that insults most peoples’ intelligence

Use marketing which really builds a bond with the consumer.

Ask yourself how can you build a bond and trust with the consumer to the point where they say to themselves, “I like this person,” or “I want to learn more,” or “I would like to engage more with this information.”

Brand Presence Home Page

This would include the following:

      • About Page
      • Mission Statement
      • Contact (include telephone #)
      • Products
      • Some Element of Content i.e. Free Training
      • Blog i.e. Timely and Regularly Updated Content


So As You’re Building Your PPC Landing Pages, Ask Yourself These Questions…


        • What’s my brand awareness? Do I have brand awareness across my entire platform?
        • Do I have content? Have I included the essential content elements that make for a good PPC landing page?
        • Am I being transparent? Have I let the consumer know exactly what is going to happen and what they can expect along the way?
        • Am I educating? – You MUST educate i.e. put your mom in front of your PPC landing page and ask yourself, “Can they easily and quickly navigate through all of your stuff and understand what the hell you are doing right away?”


Stay Ahead Of The Curve?

If consumers can’t quickly and easily figure out what you’re doing, the Google and/or Facebook reviewers are going to knock your PPC Landing page out. If you manage to sneak by with your PPC Landing page it won’t be long before you get knocked off the platform.

Change the way you’re doing your marketing early. Stay ahead of the curve, and you end up winning. This is what we’re doing inside Yaghi Labs. We keep you, and all of our clients ahead of the curve.

And this is what this article has done for you too, kept you ahead of the curve. If you’re not abiding by these things, get caught up.

For more value than you can shake a stick at, join us inside of the Internet Business Academy where you’ll learn how to build a REAL Internet business that’s not fickle to the latest changes on Google, or dependent on any one source of traffic.

Do the right thing. Stay ahead of the curve.

How To Bid Optimization

Focusing exclusively on the most effective keywords in a PPC advertising campaign will help minimize your costs. This is the primary goal of any bid optimization system. Additional components of this very important strategy are listed below…

Auction Process

PPC (pay-per-click) marketing is an auction-style form of paid online advertising. Regardless of the platform (e.g. Google AdWords, Bing, Yahoo, Facebook, etc.) each individual marketer sets a maximum amount they are willing to pay for a specific ad location based on their researched keywords. The person who bids the highest wins their preferred ad position.

Keyword Relevance

Relevant keywords will improve your quality score, elevate your ad position and lower the bid cost. If your website is optimized and congruent with your ad copy, this will also drive additional targeted traffic.

By utilizing relevant keywords you will impact your return on investment (ROI) by increasing overall revenue and lowering the price per bid.

Data Analysis

Testing and measuring your results is imperative. Locate your highest converting keywords then reduce your bids in small increments. After lowering the price you are paying to have a keyword displayed, has your ad position been affected? If not, you’ve just saved some money. Repeat this process until you have determined the ideal threshold or optimal bid price.

You must constantly track and tweak these keywords then adjust how you distribute your marketing budget. Anyone can pay top dollar and achieve the highest ad position. Your challenge is maximize your ROI and not simply throw away good money!

The Science Of Bid Optimization

Bid management starts with selecting relevant keywords, using congruent ad copy on your landing page, and tweaking your campaign and bids daily in order to improve your return on investment. The “scientists” here at Yaghi Labs will show you even more about streamlining your online business for maximize results. Listen how at

Why Did Google AdWords Ban Your Account?

Probably because you didn’t read the policies, terms and conditions, or it could be this…

Ban: “to prohibit, especially by official decree”

As the self-proclaimed supreme rulers of the online universe, Google has the right to do as they please (tongue firmly in cheek). But what does this mean for you, the honest advertiser, and how can you fix something when you don’t even know what you did wrong?

Let’s have a look at a few of the main reasons for Google’s “guillotine approach” to AdWords account management:

–       “Get rich quick” schemes

–       Sites that gather personal information from visitors

–       Websites that spread malware

–       Selling counterfeit goods

Well that seems obvious doesn’t it? But you’re not doing any of the things listed above and you’ve still been banned! Let’s dig a little deeper into the mindset of this omnipotent entity…

Quality Score

Google strives to create a “safe and positive user experience” when people visit their main site or any related site (i.e. a page you link to by using their search engine). They will evaluate both your ads and your landing page (or website) regularly to ensure you remain compliant.

When someone visits your site it must be clear what product or service you are providing. It must be easy to navigate and feature original and relevant content. The keywords that you use in your Google AdWords campaign must also be related to your ad copy and to the material on your website. Congruency from start to finish is key.

Policies, Terms and Conditions…oh my!

I’m going to say this once, then I’m going to say it again…READ THIS STUFF. It’s boring, it’s long and it’s incredibly important to your online business longevity. If you follow the rules you can play their game and win. If they change the rules, and you still want to play, then change with them. 

It’s What We Do!

Here at Yaghi Labs, we lock hundreds of over-achieving computer nerds in a tiny room and have them spit out phenomenal Google AdWords campaigns by the minute! Well, not really, but you get the idea…this is what we do for a living…

If you’re tired of fighting a losing battle with the big guys, and want know more about how to “tweak” your online business in order to achieve massive results, then listen and learn at

PPC Landing Page Generator: How to Create Lead Capture Pages Without HTML

Do you know how to use FrontPage or write your own HTML webpages?

If your answer is no, then you’re not alone. A lot of marketers don’t move forward with their business because they don’t know any HTML. Although, I think that’s no excuse!

Here’s a really simple Landing Page Generator software i put together to help exactly people like yourself. In fact, even if you DO know how to make websites, you can still make use of this becuase it does them so quickly and easily. I build all my own landing pages with this free program. This way, every one of my PPC keywords can have its own landing pages with little effort.

Start Using the Free Landing Page Generator


A good PPC Lead Capture Page has the following components:

Headline: Get Attention Quickly

Headlines have the most influence on whether or not your page converts. Because if it doesn’t get attention immediately, people will leave soon after clicking without reading anything else. This will cost you more money per lead and increase your site’s bounce rate. Which has the nasty effect of lowering your quality score and giving you a big fat Google Slap.

That’s why, headlines are tested and re-tested by all marketers to find the best wording that gets maximum impact. An excellent tool to do your own tests is the Google Conversion Optimizer.

Marketers agree that sans-serif fonts like Tahoma and Arial give best results for headlines. And when the type is in red colour against a white background, it has a psychological effect of getting attention. You can even use red sparingly on your page to move people’s eyes down to important components on the page like the submit button for your optin box.

Do not obstruct view of your headline with a banner or space-filler graphics. That will kill your conversion rate because it takes attention away from the most important part of the page most responsible for conversion.

Keep your headline short and write your main benefit in the most attractive way possible.



  • How I Made $250,000 My Sixth Month Marketing Online
  • How To Make $10,000 Per Day From Your Home Business
  • How I Made Google My Bitch & Forced It To Send Me 1,000 Qualified Home Business Leads Yesterday
  • Imagine, 200 New Customers At Your Business Door Every Day


Sub Headline: Make an Offer or Bribe

Your subheadline or next bit of text directly after your headline should tell people the action they need to take in order to receive that benefit. Think of it like a secondary headline and it should offer an exchange of some kind that compels them to keep reading down the page. Before you start writing a landing page, decide what you will give people for free in exchange for their email address. A sales pitch or a bizop presentation will NOT do.

There must be a genuinely good reason and easily identifiable benefit they will received when they sacrifice their email address. After all, although you may not spam them, they do not know you and they worry that you will subject them to POTENTIAL unwanted email or high-pressure phone sales. Unless the benefit is so strong that the risk becomes negligible, they will not optin.

Write your subheadline carefully and think of it like a trade. Help them live beyond their next action and pose it in the present tense if you can.


  • In the Next 3 Minutes, You Will Have In Your Hands the Keys to a Revolutionary Marketing System That Brings You Customers and Cash At Will
  • 15 Minutes From Now, You Will Receive a Personal Phone Call From Me & Know Exactly What to Do This Year to Quit Your Job And Earn From Home Full Time


Short Bullets Packed With Benefits

The bullets or body of your landing page is designed to give prospects more reasons to take the next desired action of submitting their contact information. You can present it as bullets, a few short paragraphs of text, or a video.

You need to think of 3-5 reasons that matter to them why what you are about to share is important. Your company being in the ground floor is not a reason that matters to them. Nor does it matter who your founder is, that he is a scientist, or that your comp plan is the highest paying in the industry.

Instead, you should be telling them how these things affect them.



  • Speak with an experienced entrepreneur who will take you through all the steps necessary to start profiting in your first week of Home Business ownership
  • Have an ENDLESS supply of customers, putting money in your pocket daily by discovering a revolutionary product exclusive to our partners which cures obesity forever. (Remember that 60% of all Americans have this problem and want a quick and easy solution you can give them).
  • Sell with confidence in your sleep by using our online marketing system which takes care of all marketing and advertising for you.


Clear Call to Action

Your optin box must be accompanied with a clear call to action. But that’s not all. You need to give prospects a real reason that makes sense for why you need their  phone or email address to share further information with them. Remember the squeeze page or lead capture page is a gateway to the rest of your content only accessible by a key piece of information they give you.

If you’re going to give them access to a private members area, you will need an email address to send them the password.

If it’s an e-mail based course, explain this and tell them that they must supply their email to receive the course.

If you are going to give a phone consultation, then, obviously you would need their phone number.

These are all good reasons to request contact information. As long as you are clear about it, people will be able to make the decision whether they want the next piece of information badly enough to reveal personal information to you.


  • “Type your name and phone number below to receive a free 30 minute phone consultation and I’ll show you exactly how to advertise your Home Business online.”
  • “Enter your email address below to receive full access to our members-only area.”
  • “Tell me in the box below your best email where I can send you the 11-day E-Mail-only course for Free.”
  • “Type your E-Mail below to be notified whenever new posts like this are added to the blog”


How to Use the Landing Page Generator Correctly

Once you’ve figured all of this out, you’re ready to go.

  1. Fill out the form on the PPC Landing Page Generator. Sign up for an autoresponder account at iContact. Not only do I recommend their autoresponder highly, it is the only one the Landing Page Generator works with. Produce an optin box using the iContact form generator wizard and copy the code into the autoresponder box of the Landing Page Generator.
  2. Use for your Thank You page URL the link to your funded proposal sales letter, your bizop sales page, or to the information you promised to give them.
  3. Submit the Landing Page Designer form and a new HTML page will be automatically saved to your desktop. You can either customise this further in Frontpage or use it as is.
  4. Sign up for a hosting account with or
  5. Use your host’s FTP interface to upload the landing page file to your website

Go try the landing page generator and write for me below in the comments section if you need any further help using it.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

KWBrowse: A Lateral Keyword Research Tool

I got a pretty cool email yesterday.

I’m actually in a cafe called Lemon right now in Abdoun with some friends but I wanted to whip out this really quick post. The email was a link to a video about how to troubleshoot your Adwords account and diagnose quality score problems long before your quality score value changes. It’s part of a paid PPC newsletter I subscribe to, so I can’t share that video with you. But I want to tell you about a tool they suggested called KWBrowse that gives new keyword suggestions.

This tool is different from many others I use in that it gives new LATERAL keyword suggestions.

Most keyword tools will ask you for an input keyword as a seed from which to derive other suggestions. This is good when you want to go deep in your campaigns and get longer-tail suggestions.  However, KWBrowse gives you a graphical representation of keyword groups that help you go WIDE in your campaigns. You can take their suggestions and plug them into the Google Keyword Tool.

Check it out at

Try it and let me know what you think!

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

New Interview on Quality Score & Rumours of “Adwords Hate”

For all PPC Domination customers, we’ve just uploaded a 40-something minute interview about your quality score, high minimum bid prices, and low or no ad impressions.

In addition, we discuss the recent rumours that Google is banishing MLM businesses from advertising with them.

You can get access to the new video in your Magnetic Sponsoring backoffice under the products tab. Choose PPC Domination and then look for “Call #3”. 

I also include an easy way for you to produce landing pages of your own

Share with you a technique i use to get really cheap clicks

Talk a little bit about the new keyword research tool PPC Bully

And much more…

If you don’t have PPC Domination and you’re still trying to advertise your home business with Pay Per Click–what the hell are you doing? Watch PPC Domination now.


Double Digit CTR – Part 2

Yesterday I told you about a PPC experiment I ran that resulted in a 12% CTR over the span of an entire day.

Today, I want to share with you Experiment 2. But before I do, let’s talk about a couple of your concerns here:

Why is a high Click-Thru-Rate (CTR) & Zero Conversions Considered a Success?

Yesterday I told you about a PPC experiment I ran that resulted in a 12% CTR over the span of an entire day.

Today, I want to share with you Experiment 2. But before I do, let’s talk about a couple of your concerns here:

Why is a high Click-Thru-Rate (CTR) & Zero Conversions Considered a Success?

Something I left out yesterday was that I was testing my keywords with a brand new landing page that had never been run before on any PPC experiment.

I would normally NOT test more than one variable at a time, but the double-digit-CTR was an unexpected bonus result. Because, at the time I put up the new page, I was trying to improve conversion rates, not click-thru.

When I started, I was convinced that the new page would perform better than any other before it. After all, it had all the elements of sound marketing and was extremely Google friendly as was seen by my very high Quality Score.

Unfortunately, this was a bad assumption.

It converted nothing. So after I made my post yesterday, I changed the target URL to the old landing page that used to convert at 12%. When I did, I finally started to get some conversions!

Either way, though, the high click-thru-rate was a good result. Because you can’t get conversions if you’re not getting enough clicks. By increasing click-thru, I increased the pool of visitors to my site that I could potentially convert with a better landing page. I can then spend the rest of my time working on finding that winning, better-converting, landing page.

Scrapping the new- and returning to the old-landing page was the first step.

Should You Ignore My Previous Advice About Having Only One Keyword Per Adgroup?


The advice is based on an important adwords principle that will never change. Always, always, always keep your adgroup keywords around a single very tight idea. Your keywords and ad should be a perfect match for one another. You get ultimate control with a single keyword.

Adding hundreds of keywords into the same adgroup was just a temporary research phase that helped me avoid customising new ads for all my keywords without knowing which ones are worth my time.

It cost about $30 to find out.

But if i continued to run this as is, I would lose that $30 every single day.

Experiment 2: The Control…

This morning, after a full day’s worth of data, I studied my keywords closely.

I sorted by CTR and considered breaking the ads with high CTR out on their own.

Bad idea. Some of those keywords only had a few impressions with very high CTR. With the passing of time and more impressions, those keywords may sink to the bottom.

Then, I considered the ad position. I looked at keywords that had lowest rank and considered increasing their bids. But what would that do?

It would get more clicks…but not conversions.

That’s an experiment best left for another day.

Several ideas later, I decided what to do: I sorted by conversions and found I had THREE top performing keywords. These were the “diamond in the rough”. Their combined CTR was 9.28%. Not quite a double-digit-CTR but still very high. They had several hundred impressions each from yesterday’s experiment. And each had converted at least once in the last 24-hrs.

I paused all other keywords. They were just costing money and would distract me if I left them on. I’ll come back to them later.

Meanwhile, I let the three sexy keywords keep running.

Today’s experiment is called the “Control”.

I will run them for 24-hrs without changing anything. I want to see if they continue to perform well after having swapped back to the original landing page. It’s probably a bad time to run such an experiment because it’s Saturday and that’s rarely a typical day.

On the other hand, I just need some preliminary data to tell me it’s worth working on the landing page. I’ll run more “statistically sound” experiments later on the landing page.

Stay tuned, let’s see how this pans out.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Does Google Hate Affiliate Advertisers?

Yesterday I was forwarded a message from a distressed fellow reader who discovered all his campaigns were disapproved for violating Google’s terms of service.

Here is his story (as posted in comments):

Scott Phares • Jan 31, 2009 @2:49 pm

Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses.

Yesterday I was forwarded a message from a distressed fellow reader who discovered all his campaigns were disapproved for violating Google’s terms of service.

Here is his story (as posted in comments):

Scott Phares •  Jan 31, 2009 @2:49 pm

Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses. As a result, they have disallowed all ads forwarding to affiliate links/sites, bridge pages that then forward to an affiliate site, and any site that contains or mirrors all or portions of a parent company site. Even my ads for my own personal site landing page and home business web sites went down. They did not disapprove them, but they lowered my Quality Score so low that the ads never display. So be prepared, you may not see this happen until you edit or create a new ad, then Goggle will review all your campaigns, that’s when all your MLM, home business and affiliate ads will drop. I moved all mine to Yahoo last night until we all can come up with a solution to this.

This is going to shut down every ad anyone has running on Google as an affiliate for the Magnetic Sponsoring products. See for his video on Google Tightening the Screws Again, he is having a live call on Monday at noon CST concerning this, don’t know if he will have a soluton or not.

I went to investigate immediately…could it be true? Is Google shutting down affiliate advertisers for good?

Should we panic?

It’s unlikely.

Two years in the online advertising game, the rules have changed many times for me before too. People predicted doom…businesses shut down because they couldn’t generate traffic any more, people were angry, fingers got pointed…

And yet, online marketing lived on. Fortunes were made by others.

In fact, I was only a small-fry for many of those changes. Yet, here I am today: Still generating tons of Google Adwords traffic, still making sales, and still in Google’s good books. So far anyway 😉

I gotta admit, though, Scott’s message sure made me nervous.

First thing I did, was to get in touch with Adwords support. I asked for the latest policy on affiliate advertising.

Don’t click the link yet, but here it is:

Let me save you the distraction of clicking through to the policy page. This is the first line you’re going to read:

We do not allow data entry affiliates to use AdWords advertising, but all other affiliates may participate in the AdWords programme.

And don’t beat yourself up about not knowing what a “data entry affiliate” program is. Although Google’s help links the text to a dead page, I saw this very rule back in April of 2008. So nothing has changed there. NOTHING at all.

Data entry affiliate programs are dodgey. You guys are a good bunch and I don’t recommend you get involved in such things. (If you’re involved in dodgey stuff, you’re disowned ;))

Most of you here have your own legitimate business (info marketing business, small business, network marketing, mlm, direct sales). The-other-most-of-you promote affiliate products from sites like Clickbank, Commission Junction, and maybe Hydra and NeverBlue. You guys are all safe.

The sentence i ripped out of the adwords policy basically translates to:

“You Are Allowed To Use Google Adwords To Advertise Your Business”

Next, on the above policies page, Google says that they “monitor” and “don’t allow” the following:


  • Redirect URLs
  • Bridge Pages
  • Framing


I don’t remember the last two items on the list because it’s been some time since I’ve revised this page. But if you’re a PPC Domination customer or you’ve been doing Adwords for any length of time you know by now that redirected URLS (also known as URL forwarding) are not allowed.

This means, you can’t register a godaddy domain and use its URL-Forwarding option to redirect its visitors to your affiliate URL. Adwords imposes this rule by insisting that you use the same top-level domain on both your display and target URLs. That’s nothing new, that’s why I told you guys to use the masking option too (we’ll get to that in a second).

Until yesterday, I’d never heard of a “Bridge Page“.

A quick definition search on Google uncovered these definitions in context for a “Bridge Page”:


  • is similar to a “Doorway Page”, because it is an entry page into a website designed to target keywords that are usually absent from the …
  • Another term for a doorway page.
  • Also known as a doorway page, an information page, or spam. A web page created for the sole purpose of ranking well in the search engines. …
  • These are keyword specic pages made specially to rank well in search engines. It acts as an entry point through which visitors get in to the main …
  • Like a “Doorway Page”, a specifically designed entry point to a web site.


A quick skim of the above reveals that a bridge page is a piece of internet spam. It’s a page whose purpose is JUST to bullshit Google and other searches into believing that relevant content exists on this site. Does that sound like a nice thing to do?

No. We’re marketers here, guys. We don’t want to trick anyone to click our ad. It costs us money for untargeted traffic. So I hope you’re not using nor were you contemplating using a bridge page.

And finally, framing.

Here is where we run into trouble. Because I’ve advised many beginners to use URL masking/cloaking to avoid creating landing pages for adwords. This had, for some time, been a valid alternative to using domain forwarding on the merchant’s page.

Masking or cloaking works by using an HTML element called a “frame”. It’s a way you can embed one webpage inside another. Usually, you take the affiliate page from the merchant and embed it in a single page on your own domain so it appears like the affiliate page actually came from your domain.

Let’s be straight up here…URL masking is a deceptive practice.

I only suggested it as a temporary solution for people who wanted to start advertising in adwords. Unfortunately, the recent banning of “framed” landing pages makes your life a little harder–Particularly if learning to make landing pages was something you planned to put off till later.

On the upside, you were going to have to create your own landing pages eventually.

Effective and profitable Pay Per Click advertising really requires that you have several different landing pages to better match each keyword you bid on.

I know that not everyone’s tech savvy–but it’s easy enough that anyone can learn it. Yes, even you grandma–I mean, hey, we’re internet marketers! Roll up your sleeves and learn it. Or if you got the money to hire someone to do it for you, go for it.

If you guys ask for it, I might have to release a simple guide for technically challenged people to create their own landing pages.

Anyway, the Adwords Affiliate policy page continues with suggestions of what Google would like to see on advertisers’ landing pages. Consider these, not just as suggestions, but as an exact formula for getting dirt cheap advertising on Adwords. Following this advice will qualify you for Google rewards of cheaper click costs, more exposure, and higher profit.

Consider these guidelines as the rule book for staying in Google’s good books, even if the policies change.

And by the way, in case you were wondering, I’ve checked on my affiliate campaigns–and they’re all running. I’m getting cheaper clicks, more leads, for less bucks. Do you know why?

Because Google’s policy change has thinned the herd–again.

So, “Thank You Google for changing your affiliate advertising policy!”

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Why You Should “NOT” Use Your Keywords In PPC Ads

There’s a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad’s headline and body.

Is that true?

Well, I put it to the test because I never believed it for a minute.

There’s a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad’s headline and body.

Is that true?

Well, I put it to the test because I never believed it for a minute. And sure enough I now have proof that using the keyword in your ad DOESN’T necessary work in your favour at all.

Split Test #1

(click the picture below to see it properly in a new window)
ACN split test #1

Split Test #2

(click the picture below to see it properly in a new window)
ACN split test #2

Notice there’s a higher CTR in both occasions where I don’t use the keyword “acn” which I bid on. I also get a higher conversion rate and more leads at a lower cost. And there you have it boys and girls–finally the proof that you don’t need to use the keyword in your ad at all to keep Google and your user happy!

Does that mean you shouldn’t use the keyword in your ad ever?

Of course not. But you should definitely test to see if you can get a better result WITHOUT it.

The reason that there is a profound difference when i split-test the ads is that i am using an insider term that SCREAMS relevance to the searcher without it being obvious to Google. That’s what happens when I don’t use “ACN” in my ad copy.

And Google will reward you equally well with discounted click costs and high quality score because they believe the searcher’s assessment of usefulness over what the advertiser tries to tell Google.

Until next time, take care!

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.