1,800,000 impressions in 15 minutes

Hey there,

It’s been rough getting back into my routine since returning from travel. Lots to catch up on, including back-logged work, a LOT of missed sleep, and being under the weather.

In any case, I wanted to share with you a little traffic insight today. This came up while reviewing a campaign for a traffic client we manage…

I think one of the biggest hold ups entrepreneurs have when starting their business is that they try to do too much preparation before getting started.

The Gooroos who are interested in selling lots of information products over-complicate things to the point there’s too much to consume all at once. And it’s a total time-suck.

Starting your traffic is simple…

You have a product to sell, you bring people to your site, then you start selling it.

So everyone gets really caught up in the details of getting it perfect…like setting up their website, then writing a landing page with killer copy, a sales letter, an email sequence, and then super-dooper targeting of keywords and a gazillion ad split-tests. TOO COMPLICATED!

Bah!!! Makes my head spin.

Pro’s don’t do it like this. Here’s what we do:

We start out by getting a bunch of keywords that our audience is searching for. Lots of them. AND I MEAN LOTS!

We write 4 ads, each with a drastically different angle on the offer. Solutions for different problems.

Then we run the campaign with minimal tinkering. We are up and running in hours.

Where we see desirable results, we expand on them.

Let me give you a quick example we worked on today…

One lady we built a campaign for as part of a DFYT consultation had nearly 100,000 keywords and 4 ads.

After 9 days, we found she was receiving 1.5 million impressions on ONE keyword.

We could have wasted our time creating landing pages for each keyword and special ads to match each. But we didn’t.

The adgroup that was producing all these impressions was providing 1,800 clicks…more than enough traffic to refine.

Best part is, the keyword that was getting all the impressions was a variation on what would have been an EXTREMELY expensive keyword. We got TONS of visits from the SAME audience for a fraction of the cost!

Next, we identified the ad pulling best, killed the other ad angles for that ONE adgroup, and wrote a fresh ad based on the winning one–with one key difference:

The headline was directly correlated with the keyword that got the result…

The rest of the adgroups we left untouched until a later date if they showed promise.

Like this, we immediately amplified where we were already getting results. We increased the effectiveness of the impressions with the better-correlating ad, and as a result we hope for many more conversions. The entire thing took 15 minutes.

On the other hand, we might have wasted DAYS writing and split-testing ads for keywords that were never going to get many impressions unless we bid several dollars a click.

This is why you need us to build your traffic campaigns… 

The Done-For-You Traffic service is what we call it. It’s super-affordable and gives you IMMEDIATE traffic at the lowest possible cost to you.

Sign up for a DFYT with us today…

http://jimyaghi.com/traffic

We’ll have you setup and eating more traffic than you know what to do with.

~jim

YaghiLabs

Why Do PPC Campaigns Die

Because things can change fast, and if you’re not showing up to react to the changes, or progressively stay in front of change, you lose. Game over. Go home. The PPC campaign dies.

So you should be evaluating your PPC campaigns on a regular basis. This is the only way to stay ahead of a constantly changing market. The moment you stop managing your PPC campaigns is the moment they die.

Here are just a few quick tips to prevent your PPC campaigns from completely dying out, but by all means not an exhaustive list.

Know your metrics

This is most important, so I’ll write it first…

Figure out how much it costs to acquire a customer. Then make sure you aren’t spending more to obtain a customer on clicks that what you’ll earn as a result of acquiring the customer. Common sense really.

You’ll see a helpful list below this point here, but suffice to say, if you are paying more than you make, your campaign will be donezo!

Keep abreast of new features

The Google Adwords platform has dramatically changed over the years. Microsoft adCenter has made a comprehensive round of recent changes.

Take advantage of change. Evaluate your campaigns using the tools that the engine provides.

Always be evaluating

Pay attention to the obvious i.e. click-through rates and conversions. Study the not-so-obvious i.e. the copy that most appeals to your audience. Then, amplifly the positive. Eliminate the negative.

Study your competition

The more time you spend and deeper you go with competitive intelligence, the more questions you’ll develop. Before long, you’ll start to make predictions about your competitors’ behavior. This will lead to your own campaign adjustments.

How about a PPC campaign done for you, setup, ready to hit play?

Here at Yaghi Labs, we can have a complete PPC campaign setup for you in your own account. It will have tens of thousands of keywords, about 500 adgroups, and roughly 1,000 ads (not unique of course).

Our PPC expert, Jim Yaghi (CEO here at Yaghi Labs) will recommend the daily budget to be set, a recommended bid for all keywords, and it will all be paused and waiting for you to hit go.

Check it out here:
http://jimyaghi.com/about-jim-yaghi/consult-me

Home Business Owners Take A Heavy Defeat

Holy shiyyyaaatttttt dude,

I think I was one of millions who just got the shock of their lives after reading…

Manchester Utd 1-6 Manchester City

As everyone discussed the result, I couldn’t help but notice the message for home business owners here, screaming at me like an unfed baby.

it’s possible you don’t see it yet, but stay with me…

Manchester Utd’s has had 7 heavy defeats in seasons gone by, yet they have still gone on to win the league. I will put my neck on the line and say that they will probably do the same this season and come May, 2012, they will be lifting the trophy.

This 6-1 defeat will be merely a bump in the road.

They are a team of amazing professionals and the next time they pull on their socks to again grace the turf, that result will be forgotten.

Amateurs let bad results affect their future performance.

Not professionals, 6-1 defeats are a part of playing the game and it’s no different for a home business owner.

Our 6-1 defeats can come in many different forms…

  • a PPC campaign you spend a $1000 on, doesn’t convert
  • Google shuts down your account
  • you spend ages building out a website and it flops

The key is to limit the 6-1 defeats.

The odd one is ok, take it on the chin and learn from it, but if it’s happening every week you have a problem.

When you look around the home business scene, it’s not to hard to see that most people are taking a 6-1 defeat every other week.

Manchester Utd are a first class outfit, and they are extremely well prepared. Hence the success they have had, but if they weren’t then 6-1 defeats would be a more regular occurance for them.

As home business owners, we need to be far better prepared to do what it is we do. You need to have all your bases covered. From your business philosophy to the graphics on your website.

DO NOT leave anything to chance, that way 6-1 defeats turn into way more 6-1 wins for your business.

That is EXACTLY what is happening here in the YaghiLabs.

Internet Business Academy

I strongly suggest you go through the course, I promise ya, it won’t disappoint 🙂

Lots of love

Ewan

Death of a Marketingman

hey i don’t know if you ever saw this — an old play called  — Death of a Salesman.

you know the one?

anyway it’s this story about a TRAVELING salesman whose neglected wife wants him to ask his boss to let him work in his home city.

i don’t really remember the rest, but in the end he dies. haha!

– point is, people who work in sales and promotion usually travel a lot. it’s part of the job. can’t be avoided.

Mouse Found On Mars

Selling and promotion is all about “reach”.

Reaching as many people as possible – in as many territories as possible. that’s how to get awareness about your product. right?

Well, Online marketers are like that too…kind of.

They’re recruited by Marketing Systems to spread the word about a range of products or services across the globe.

Green Bulbs Used Under Water

Thing is…we don’t need any traveling salesmen online….

Networks like Google, Microsoft, and Facebook consolidate all the advertising on the same topic into ONE search result accessible from anywhere in the world.

In other words, they work hard against System “Marketingmen”.

THEY ELIMINATE THEM!

Why?

Spider Weaves Wedding Shirt

A few reasons..

The Internet is a highly connected sales environment.

Every page links to another – every website – every person…connected!

Searches are conducted in the same places–who the hell still uses Lycos and Altavista any more? It’s just Google, Bing, and YouTube now.

So if you promote a marketing system, all your competition is screaming for the same people’s attention in the exact places you are. Whether they’re based in Asia or South America, you and they are speaking to the same searchers.

But typically only one result per product shows up. Which one? Why should it be yours, “System Marketingman”?

Cannibalism Epidemic In South Pole

Marketing Systems are UGLY viruses…

“competition-creating” machines.

Every time you recruit a new system user, you divide and dilute the number of potential people who might respond to your message.

The more successful a Marketing System grows, the more members it has competing for less opportunity.

So while the Marketing System increases its odds of making sales….they are knowingly DECREASING YOUR odds of making a personal sale.

Don’t let anyone try to convince you otherwise.

Killer Mosquito Discovered In Suburbs

That’s why I don’t promote any Marketing Systems…It’s a DYING business model.

Promoting a Marketing System is a sure way to get eliminated from search results and to get banned from advertising networks.

If that happens to you as a rookie today, you will NEVER be able to promote a REAL online business you own– whenever you eventually get wise.

Yesterday i told you about a new training program called the YaghiLabs IBA….it gets you out of the mess.

Get the first module free here…

http://jimyaghi.com/ylacademy

The YaghiLabs IBA gives you the edge of UNIQUENESS.

You are in control, no body else competes with you – no body sells the same products.

Search engines want to represent you because you provide VARIETY to their searchers.

Module 2 turns you into a creative entrepreneur – would be nice to just get paid for dreaming up new ideas, ha?

Got ya covered; listen to Module 2.

Oh!!!

one more thing – next week i’ll share with you a killer nugget from Module 7 which entirely removes your dependence on search engines for traffic–and gives the most effective advertising of all!!

Get your butt in here…

http://jimyaghi.com/ylacademy

Until August 16th, we have some very limited Beta Tester spots for our subscribers.

Make sure to enroll and grab one of the available spots at a 20% discount (or even free if you like).

The link to enroll and check if you qualify to get in free is…

Jim

Death of a Marketingman

hey i don’t know if you ever saw this — an old play called  — Death of a Salesman.

you know the one?

anyway it’s this story about a TRAVELING salesman whose neglected wife wants him to ask his boss to let him work in his home city.

i don’t really remember the rest, but in the end he dies. haha!

– point is, people who work in sales and promotion usually travel a lot. it’s part of the job. can’t be avoided.

Mouse Found On Mars

Selling and promotion is all about “reach”.

Reaching as many people as possible – in as many territories as possible. that’s how to get awareness about your product. right?

Well, Online marketers are like that too…kind of.

They’re recruited by Marketing Systems to spread the word about a range of products or services across the globe.

Green Bulbs Used Under Water

Thing is…we don’t need any traveling salesmen online….

Networks like Google, Microsoft, and Facebook consolidate all the advertising on the same topic into ONE search result accessible from anywhere in the world.

In other words, they work hard against System “Marketingmen”.

THEY ELIMINATE THEM!

Why?

Spider Weaves Wedding Shirt

A few reasons..

The Internet is a highly connected sales environment.

Every page links to another – every website – every person…connected!

Searches are conducted in the same places–who the hell still uses Lycos and Altavista any more? It’s just Google, Bing, and YouTube now.

So if you promote a marketing system, all your competition is screaming for the same people’s attention in the exact places you are. Whether they’re based in Asia or South America, you and they are speaking to the same searchers.

But typically only one result per product shows up. Which one? Why should it be yours, “System Marketingman”?

Cannibalism Epidemic In South Pole

Marketing Systems are UGLY viruses…

“competition-creating” machines.

Every time you recruit a new system user, you divide and dilute the number of potential people who might respond to your message.

The more successful a Marketing System grows, the more members it has competing for less opportunity.

So while the Marketing System increases its odds of making sales….they are knowingly DECREASING YOUR odds of making a personal sale.

Don’t let anyone try to convince you otherwise.

Killer Mosquito Discovered In Suburbs

That’s why I don’t promote any Marketing Systems…It’s a DYING business model.

Promoting a Marketing System is a sure way to get eliminated from search results and to get banned from advertising networks.

If that happens to you as a rookie today, you will NEVER be able to promote a REAL online business you own– whenever you eventually get wise.

Yesterday i told you about a new training program called the YaghiLabs IBA….it gets you out of the mess.

Get the first module free here…

http://jimyaghi.com/ylacademy

The YaghiLabs IBA gives you the edge of UNIQUENESS.

You are in control, no body else competes with you – no body sells the same products.

Search engines want to represent you because you provide VARIETY to their searchers.

Module 2 turns you into a creative entrepreneur – would be nice to just get paid for dreaming up new ideas, ha?

Got ya covered; listen to Module 2.

Oh!!!

one more thing – next week i’ll share with you a killer nugget from Module 7 which entirely removes your dependence on search engines for traffic–and gives the most effective advertising of all!!

Get your butt in here…

http://jimyaghi.com/ylacademy

Until August 16th, we have some very limited Beta Tester spots for our subscribers.

Make sure to enroll and grab one of the available spots at a 20% discount (or even free if you like).

The link to enroll and check if you qualify to get in free is…

Jim

Double Digit CTR – Part 2

Page May Have Missing Text

Today, I want to share with you Experiment 2. But before I do, let’s talk about a couple of your concerns here:

Why is a high Click-Thru-Rate (CTR) & Zero Conversions Considered a Success?

Something I left out yesterday was that I was testing my keywords with a brand new landing page that had never been run before on any PPC experiment.

I would normally NOT test more than one variable at a time, but the double-digit-CTR was an unexpected bonus result. Because, at the time I put up the new page, I was trying to improve conversion rates, not click-thru.

When I started, I was convinced that the new page would perform better than any other before it. After all, it had all the elements of sound marketing and was extremely Google friendly as was seen by my very high Quality Score.

Unfortunately, this was a bad assumption.

It converted nothing. So after I made my post yesterday, I changed the target URL to the old landing page that used to convert at 12%. When I did, I finally started to get some conversions!

Either way, though, the high click-thru-rate was a good result. Because you can’t get conversions if you’re not getting enough clicks. By increasing click-thru, I increased the pool of visitors to my site that I could potentially convert with a better landing page. I can then spend the rest of my time working on finding that winning, better-converting, landing page.

Scrapping the new- and returning to the old-landing page was the first step.

Should You Ignore My Previous Advice About Having Only One Keyword Per Adgroup?

No.

The advice is based on an important adwords principle that will never change. Always, always, always keep your adgroup keywords around a single very tight idea. Your keywords and ad should be a perfect match for one another. You get ultimate control with a single keyword.

Adding hundreds of keywords into the same adgroup was just a temporary research phase that helped me avoid customising new ads for all my keywords without knowing which ones are worth my time.

It cost about $30 to find out.

But if i continued to run this as is, I would lose that $30 every single day.

Experiment 2: The Control…

This morning, after a full day’s worth of data, I studied my keywords closely.

I sorted by CTR and considered breaking the ads with high CTR out on their own.

Bad idea. Some of those keywords only had a few impressions with very high CTR. With the passing of time and more impressions, those keywords may sink to the bottom.

Then, I considered the ad position. I looked at keywords that had lowest rank and considered increasing their bids. But what would that do?

It would get more clicks…but not conversions.

That’s an experiment best left for another day.

Several ideas later, I decided what to do: I sorted by conversions and found I had THREE top performing keywords. These were the “diamond in the rough”. Their combined CTR was 9.28%. Not quite a double-digit-CTR but still very high. They had several hundred impressions each from yesterday’s experiment. And each had converted at least once in the last 24-hrs.

I paused all other keywords. They were just costing money and would distract me if I left them on. I’ll come back to them later.

Meanwhile, I let the three sexy keywords keep running.

Today’s experiment is called the “Control”.

I will run them for 24-hrs without changing anything. I want to see if they continue to perform well after having swapped back to the original landing page. It’s probably a bad time to run such an experiment because it’s Saturday and that’s rarely a typical day.

On the other hand, I just need some preliminary data to tell me it’s worth working on the landing page. I’ll run more “statistically sound” experiments later on the landing page.

Stay tuned, let’s see how this pans out.


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