Even though I got like 3 hours of sleep, I didn’t forget you beautiful fabulous Readers I love. (No homo).
Below is a Super Secret Traffic TRICK to reward your loyalty because…
Search marketing rocks my socks!
It gives me so many boners, trafficking people through client websites trapping them with the searches they run. Hell, my wife gets so jealous I started accessing Google only when she’s asleep and clearing my browser’s cache when done.
Never a dull moment at Yaghi Castle.
Trouble is for most people getting boners to the idea of marketing to Facebook Fiends and Twitter Twots is the one time they ever tried search marketing they did it all wrong.
In fact, I don’t care if you do SEO or PPC or whatever the hell keyword research nutbust method.
The people who taught you nonsense about “buyer intention” and “targeting keywords” are inbreds with the mental capacity of a circus MULE.
No match for my computering brilliance!
See, you can reach ANYONE on this planet with MY search marketing trick.
And you can sell ANYTHING from an ebook to a wire. From a toaster to a car. From a banana to a freakin house…if you advertise on SEARCH.
Yes, every example I mentioned I actually sold to SEARCHERS. Not to Facebook Fiends and Twitter Twats.
Here’s the difference between what I do and what most inbreds do. And if this doesn’t make sense to you, don’t worry. Only geniuses will get the “Aha” feeling of realization coming up:
I target a TYPE OF PEOPLE…
Not the ambiguous searches they type.
If you target a search phrase and its variants, you might get a handful of people.
But to swallow a market whole, you target EVERY search ever possibly conducted by the TYPE OF PEOPLE you want to reach.
Stop trying to guess people’s “buyer intention”. Because that’s all it is–a guess.
We have perfected keyword research to the point that it’s disgusting. When you get Done-For-You Traffic, we HOARDE PEOPLE for you, not useless keywords.
When looking for a keyword or phrase to bid on, search volume statistics should be your first consideration. There’s no point in bidding on keywords that have an extremely low search volume or ones that are overly competitive. You’ll only be wasting your hard-earned advertising dollars!
Keyword Search Volume Tools
Online tools such as Google Insights, WordTracker and SEO Book will assist you in determining the daily or monthly volume, origin and competition level of the keywords relevant to your campaign. These can be used to help you research and identify the best and most cost-effective keywords for your purposes. They will also make the process much faster than tedious manual research.
After compiling a list of promising words and phrases, you can further prioritize these keywords as they correspond to the needs of your target or niche markets. These can then be utilized in your online advertising campaigns (including ads and landing pages) as well as website or blog content. Remember though, while adding keywords to your website content will help your search engine ranking, overusing them may leave your site susceptible to being penalized or banned for spamming.
Local vs Global Searches
One of the biggest mistakes new online marketers make is to base their research on global search volume rather than local search results. You need to understand where the bulk of traffic for your keyword is being generated and what relevance it has to your product or service.
For example, the keyword phrase “air conditioner service” reveals an estimated 165,000 monthly searches globally and 74,000 locally in the United States. If your AC service company only wants to target your city (and surrounding area) you will need to make sure the research tool you are using allows you to identify those demographics as well. This way, you can eliminate the potential traffic from the rest of the country and attract the audience best suited to you.
YaghiLabs is proud to take the “guess work” out of keyword research. Our expert team of traffic specialists not only create your unique list based on the criteria above, they also analyze competition levels, identify your potential customer profile, track current trends AND provide a recommended bid price for each keyword. Learn more now by clicking the banner below…
The decision has been made to launch your new Internet Advertising Campaign. You have picked your product (or products), decided on your message, look and appeal to your potential customers, and built your website. After setting up your merchant account you’re ready to Rock the World!
Now you need to ask the following:
“What is the best way to gain exposure for my website on the Search engines?”
“Which service is going give me the best return on my investment (ROI)?”
In order to achieve both Internet visibility and the best ROI, the most dominant search advertising platforms available in the industry today are Google AdWords and Microsoft AdCenter. These are “pay-per-click” (PPC) options. AdWords is a fantastic tool for your marketing effort, but it may not be the absolute best tool for the job. For the purpose of this series of articles, I‘m going to analyze, and pass on, information specific to AdCenter. Then you can determine if it’s something that fits the profit vision for your product.
Google dominates about 90% of the market by some estimates. So why not just not load up on Google AdWords and go make a million dollars? Well not so fast there neophyte, let’s look at some facts…
I’m going to offer you insider information that will help you decide where to place your ad dollars.
Monthly Search Volume
The 10% of traffic that goes through AdCenter still amounts to billions of searches per month. Research has shown that users of Google’s search engine tend to be more affluent, suburban and small-town. Microsoft’s searchers on the other hand, tend to have a more diverse background, varying levels of income, and live in either rural or urban areas. Microsoft searchers also tend to be older, and more importantly, have previously made purchases on the Internet. We know that these people will buy if they see value…and we want people who are willing to purchase!
In the next segment of this 3-part series on AdCenter Campaigns, I’ll analyze the conversion statistics, side-by-side comparisons, demographic research and more…
After doing a tonne of research on article marketing (or “bum marketing”), I’ve decided to put this method to use by promoting as many ClickBank products as possible. I have a goal of reaching a sustained $100-$150/day. It’s pretty ambitious I know, but a recent eBook told me that after working hard for 4 weeks straight “and you are not seeing $150 or more a day I will eat my Russian fur hat”. So let’s actually put that to the test!
As I have a tendency to give up on things that don’t quickly produce results, I’ve decided to keep you updated with my progress as a sort of inspiration. At least the proof will be there on whether bum marketing really does work or not.
Great job Liam.
Keeping a diary and sharing it with your peers is an excellent way to stay motivated. I recommend Liam keep at it.
It paid off.
Liam made his first sale after 9 days using “bum marketing”, which I’ll explain…
Bum Marketing is where you put in a bit of effort in the beginning and get paid automatically after you build some momentum without any additional work.
Affiliates who use this strategy focus on Search Engine Optimisation (free search traffic) sent to article directories. Over time, they start ranking for related searches and get traffic to their articles. Potential customers read them, and then click a small link in the signature of the article to buy.
If you’d like to try the method, you’re going to need to produce a large number of articles that use common search phrases around the product on offer.
The method is simple, but tedious in the beginning.
Rewards, however, are incredible.
There are two problems, however, that Liam faced.
#1. Articles only got traffic for the first 5 days after approval.
#2. No Article received more than 100 views.
So what’s the solution?
Keep in mind that a 700 word article on a topic you already know will take at least 20 minutes to produce.
Approval and Ranking in search engines takes TIME.
And an article is only visible on the Article Directory’s home page for a brief window of time, after which fresh article will replace it.
Don’t be daunted by the large number of competing affiliates who promote the same offer in the same directory.
The trick is to produce MORE articles and dominate every long-tail keyword searched for by people who may buy the Clickbank product.
It’s not difficult, just a long tedious process.
At the YaghiLabs Internet Business Academy, we show our students a very simple way to get produced FOR THEM TENS of unique and related articles DAILY.
You won’t even have to lift a finger. You’ll just fill a simple form with your requirements, due date, and someone else will do all the hard work.
You only pay from revenue, never up-front.
What about the second problem?
If your article only receives 100 views and only for the first 5 days, you’re hardly going to be “bum” marketing,, are you?
The solution is simple.
In Module 7, I share a technique on “traffic focus” which creates gigantic momentum placing your articles and videos on the FRONT PAGE of directories for months on end.
We’ve used this technique to the point that we literally dominated the front page of a popular directory with as many as 10 articles for MONTHS.
They eventually had to manually remove our articles from the front page, to give someone else a chance.
We held a $2,000 Mastermind where we shared the exact technique and every student article produced that day hit the front page and remained there for weeks.
And you can go through the material simply by listening in your car. There’s about 10 hours of raw value – like nothing you’ve ever seen.
One more thing – Motivation is REALLY important and we have a killer support community integrated into the IBA. Where you can ask Questions and share your results with your peers and our YaghiLabs experts!
Become a Bum Marketer by next week 😉 Get started today!
a ppc landing page is a single page from a website where users land from a search engine after clicking on an ad. the landing page will usually display directed sales copy which is an extension of the advertisement or link that was clicked.
what does it do?
every part of the sales process is about selling the next step. the main job of a landing page is to entice the user to give their contact details in exchange for whatever you have to offer. it may be a free e-book or email series.
once you have captured the email address of the user you can start to build rapport and turn them into a raving fan of your business and loyal repeat customers.
what makes a good ppc landing page?
as i noted above, the main purpose is to get the user to give you their contact details, so the copy on the page should be laid out in a clear and concise manner. the page should leave the user in no doubt what-so-ever as to their next step.
To know how to get offline clients, understand that your primary goal is to get a specific group of people to know that you have what they need or want. And then to create a relationship where they know, like and trust you.
You will find these six core steps –followed in order— make up a simple, effective and affordable approach for getting offline clients.
Determine what kind of work you want to do
What’s your offer?
Are you an online marketer offering consulting to offline businesses?
What will you do for them?
Will it be monthly marketing services such as setting up strategic web pages, writing follow up emails, social media management, Search Engine Optimisation, video?
Whatever it is, figure it out. Be crystal clear about what you offer.
TIP: Many time-consuming mistakes can be avoided if you start a business in a field you already know a lot about.
For example, if you’ve been a programmer for the past 20 years, then becoming a freelance programmer should be your first step when you “strike out on your own”.
If you’ve been an English teacher, then freelance writing is not a bad starting point for you.
Understand what type of customer you want
For example, you might want to work with a local brick and mortar business that already does some type of marketing (i.e. yellow pages, or TV, or radio, and/or newspaper ads) that you can meet with in-person. And they already have a website, and understand the importance of online marketing.
Narrowly define your ideal client. Be sure you create and communicate some key point of differentiation for your ideal client. Also, know who and what your competitors are doing.
Adopt and commit to a marketing strategy
All marketing decisions will be filtered through your overall marketing strategy. You have unlimited options.
It could be simple advertisements in community shops and advertising boards at your local coffee shop. This might include publishing articles in a local newspaper or business journal or specialized magazine.
Or a mix of mobile, social media, and search.
Attend your local chamber of commerce meetings and functions for local businesses. Attend relevant conferences within your industry, trade association meetings, and various clubs that attract business owners in your local area. Network!
Be a guest at local radio or TV programs.
Approach businesses cold (not always very fun). One way to do that is with Google Maps. Try this: go to Google Maps. Pick an area to focus on. Click the option that says, “show search options” to the right of the Search Maps button, and change “All Results” to “Businesses” then click “Search Maps.” Google will then display results of the businesses in the area with their summary information plus location on the map.
Here’s a good way to break in a new pair of athletic shoes: place 15 classified ads per week, hang 25 pole signs per week, and pass out 1,000 business cards per day – 6 days a week. (Also not necessarily fun).
Create a web presence
One thing is for sure… Plenty of purchase decisions involve some amount of online research. So it makes sense that you must be found easily online. Or easily to engage and communicate with online.
Put together a lead generation system
Once you begin to generate leads, some portion of your leads may provide referrals. Build that process in automatically. You can amplify your lead generation efforts with paid advertising such as Google Adwords Express.
Create marketing momentum
A marketing calendar will ensure that you know exactly what to do, and remain consistent over the long term.
A calendar will help you focus on attaining daily marketing appointments, weekly action steps, and implementation of monthly projects and themes.
Becoming a google affiliate is really easy and is a great way to earn some money for what you are probably gonna be doing on the web anyway. All you need is a website or a blog, then sign up for an AdSense account, and, if you wish, you can also apply to join the Google Affiliate Network. It’s a simple process and im about to explain how to do it and provide you with some helpful hints
It’s nearly impossible for me to say how much money you will make, as there are far too many variables, such as your skills, the time and effort you are willing to put in and also the niche you plan to work in, but what I can say is that it’s possible to do some good figures. 😉
What is AdSense And How Does It Work?
Google AdSense is a free program that empowers you to earn revenue by displaying relevant ads on your blog or website. The revenue earned is paid to you via Google AdSense’s global payments system.
There are two methods you can use
AdSense for Content
AdSense for Search
AdSense For Content
This lets you display ads on your website which are suited to your audience’s interests. You will earn from valid clicks or impressions. Lets say you blog about holiday destinations Google will display ads relevant to holidays, maybe ads for hotels or flights.
You can also customise such things as the colour, the font and where on your site they display. It can be a text or an image ad.
Here is an example of both…
AdSense For Search
This is where you add a search bar to your website or blog and create your own search engine, just like Google.com. When a user types in their search term, i.e. ‘cheap flights to vegas’ you will get paid on clicks from that search, pretty cool huh 🙂
Again, you can customise the appearance of the search results and also tune results and ads to your site’s content and audience
So, What Is The Google Affiliate Network?
Google Affiliate Network enables publishers to monetize traffic with affiliate ads. This is another way to supplement your earnings from AdSense. It is very similar but the main difference is that you select the product/service that you wish to advertise instead of letting Google show what they think is relevant.
Imagine you blog about golf, you may wish to show ads for a certain set of golf clubs that you highly recommend to your readers.
**please note that in order to sign up to the Google Affiliate Network, you MUST first have an AdSense account**
But What What If I Dont Have A Blog Or Website?
Well, you’re gonna need to get one 🙂
Most people using AdSense are looking for ways to monetise the traffic they get to their existing site. However, if you are looking at this as a way to generate income, you may wish to research some different niche’s and products then start building your blog or website around these products/services. Keep in mind that you will be adding content regulary so it’s better to be producing content around the areas which are;
of interest to you
you are skilled in
I know of people who try to build content around a product because it pays a much bigger commission but id rather blog about a topic I can relate to and produce better content, which in turn, will better please the readers, gain more readers and result in more sales which means…
YOU Make More Money
As I mentioned before I have no idea how much money you will make as I don’t know you personally. The better your content is, the more people are gonna want to read it and the more chance you have of making money…
…the more eyes on you, the more money you can make. simples! 🙂
So it’s probably time I shut up and you got going, to sign up for AdSense go HERE, they are friendly and I told them you are coming.
Oh, and for like $20 bucks or summin, I know a genius that will tell you waaaay more stuff about creating great content, getting more traffic to your website and how to make a s**t-load of monies!!!
He will be waiting OVER HERE for you, tell him I sent ya, you may even get the first module for free 😉
Bidding: Whatever you are comfortable with but expect to start higher for CPC and then adjust the bid amount down after 7-10 days. I like using CPM (turn off “below the fold” and turn on “frequency capping” if you use CPM) to really kick start my ads.
Do not use negative keywords or AdGroup keywords for targeting (that’s a different strategy – but used here it would limit traffic)
Shelley has an SEM and PPC 12 year success record: speaking, training, consulting and managing PPC for small businesses and for large corporations such as Coca-Cola, Ritz-Carlton, Kimberly-Clark, Mary Kay, Hallmark Cards, Avaya and more. She partnered this year with Online Performance Marketing (OPM) as their Client Performance Strategist so she could offer not only consulting but also full services (SEO, PPC, Social Media Marketing). Shelley has a special offer for Jim Yaghi followers – a FREE paid search audit for anyone spending $10,000 or more a month on paid search. For your free audit, email Shelley at firstname.lastname@example.org and mention YAGHI2011.
According to Google, 10-20% of all searches start out MIS-SPELLED.
Capturing those searches by bidding on them with Pay-Per-Click is one of the smartest ways to easily and cheaply capture prospects. It gives you the advantage of positioning yourÂ AdwordsÂ ad in front of potential prospects–before they see any of your competitors’ ads. But few people know the proper use of Typo Generator tools.
I’ll tell you my method in a second. Check this out…
There is insane competition for popular home business keywords in Pay-Per-Click. And yet, there is virtually no competition when the same keyword is misspelled.
Advertisers rarely test all mis-spelling variations of each keyword, or they think that their search volume isn’t worth the time to investigate.
For a moment, I’d like you to imagine this: You have 10 mis-spellings of 5 very popular keywords, each getting an average of just 20 searches a day when misspelled–that would make you a cool 1,000 daily impressions.Â
Better still, consider that since the competition is significantly less, you’d have two new advantages versus bidding on one correctly-spelled and very popular keyword:
Cheaper average CPC (less dollars per click)
and More conversions (less clicks per lead)
To understand why bidding on less popular mis-spelled keywords gets you more conversions, let’s get into the shoes of your prospect for a minute.
First of all, they’re in a rush and due to keyboard slips, accidents, and just straight-up ignorance they type their search with a mistake. Google and other searches try to help the searcher by making suggestions for the correct spelling, but they still return results anyway.
Suppose you were your prospect. You search for “home bizness leads” instead of “home business leads”. There’s a single sponsored ad on the right and few search results. Google tells you that you might have made a mistake. Do you a) re-run the search with the correct spelling immediately or b) glance above the fold of results to see if there’s something that matches what you’re looking for?
Alright, let’s suppose you either didn’t like what Googled returned for the wrongly spelled search of “home bizness leads” or you decided to fix your mistake and search again. Either way, you are now looking at results for “home business leads”. There are 70 million of them and there are thousands of ads.
Your attention is split between everything on that page, because everything “sorta” matches.
On the other hand, with your first search, with spelling mistake, the only ad you could see was the one ad above the fold. If it matched what you wanted, you would have clicked it rendering all ads and all 70 million listing results for the correct spelling USELESS. Because the subsequent search for the correct spelling would never have happened.
Here’s another reason to bid on mis-spellings and typos. Using the Google Keyword Tool, let’s compare competition stats for both versions of the keyword:
home business leads
Suggested CPC Bid for positions 1-3: $13.03
home bizness leads
Suggested CPC Bid for position 1-3: $0.05
I’m sure you don’t want to spend $13.03 for a click. But suppose you got greedy when you saw that the keyword “home business leads” receives a maximum of 13,000 monthly impressions (about 433 searches a day). Perhaps you bid, i dunno, $10 CPC to scrape the bottom of the first page of results–maybe get seen by a few people. Or perhaps you are a little careful with your bid, so you decide the second page is good enough for you and bid $5 CPC.
Besides the high CPC bid, now your ad is buried in a sea of “relevant” ads. The prospect has choice and instead of just clicking your ad because for its relevance, they’ll compare it and the page it goes to with every other contestant. Your click-thru-rate suffers. Your cost increases. Your conversion rate is reduced. Your quality score drops. Your ad rank drops. Your cost increases some more.
I paint a bleak picture.Â With competitive keywords, the ACTUAL traffic you get is never equal to the potential traffic available.
The alternative is to bid on the mis-spelled “home bizness leads” for 5 cents and hold the #1 spot above the fold. Whoever searches on this version will have little choice. They are more likely to click your ad merely because it is the only relevant one they can see. They are also more likely to optin because they don’t have anything to press back to. You’ll enjoy a high CTR. An phenomenal opt-in rate. Which result in lower cost per click, lower cost per lead, and high quality score.
This way, you’re in a better position to capture a majority of the potential traffic available. Four more misspellings, will easily get you 1,000 valuable daily impressions instead of the 433 available for the correct spelling.
So now that I’ve presented a small case for adding misspelled versions of popular keywords in your PPC campaign, let’s talk about how to implement this correctly:
Use a mis-spell or typo generator to get as many variations on your main keyword as possible
Import your keywords with correctly spelled ads into a Yahoo SEM account
Bid 10 cents per click
Run your ads for a full week before making any changes
Sort your keywords by highest-to-lowest impressions
Take the top 5 spellings of each seed keyword into your Google Adwords account and tweak them for maximum profit
Easy? Go try it with thisÂ Typo GeneratorÂ now and let me know how it works for you by typing in the comments section below…
To learn more of Jim’s PPC advertising techniques, check out PPC Domination.
When searching for keywords with high search volume and low competition, there is no denying that a keyword combiner is an excellent way to go.
Keyword combiners, generators, or mixersÂ work by taking 2 or more lists of keywords and then permutate them into new keyword combinations. These combinations are usually not thought of by your PPC competitors who usually just use keyword research tools with a seed keyword they supply. Obviously, there’s two problems with their method:
It doesn’t capture all the infinite versions that the same search may be conducted by searchers. Keyword tools only show the keywrods with highest search volume–which everyone wants. But the issue is that they are just longer-tail versions of the same seed keyword that you input. There’s few new ideas there.
Since everyone else is using the same keyword databases and tools, every advertiser is competing for the same scraps of the market. Which makes your required CPC bid too high to be profitable.
Keyword Mixers help you come up with tens of thousands of combinations competitors aren’t bidding on. The only issue is filtering out the keywords that get no search. I’ll show you a simple way to do that below.
Here’s how Keyword Mixers work:
Suppose you sell nutritional supplements online, and you want to bid different ways people might search for nutrition to buy. You might use the following two lists:
Keyword generators will make the following combinations for you:
Many of these tools will also give you plural versions of the keywords and combinations without the space to help you capture even more searches. In any case, however you use your choice of Keyword Generator, you’ll be able to produce large volumes of keywords very quickly.
How to Filter Keywords From Keyword Mixer
I usually import all the keyword list into my Yahoo SEM account without filtering. Since Yahoo is not as strict as Google on quality, I use it like a sandbox to play in until I know what is worth keeping.
I bid on the new keywords with small CPC bids of 10 cents or so.
After some stats have accumulated, I just sort by the impression column. This sends to the bottom of the Yahoo SEM interface all keywords that have too much competition. Since your bid is low, competitive keywords will simply receive NO impressions.
Better still, this technique brings to the top only keywords that actually get high search–and impressions with the 10 cent bid. These have LEAST competition and maximum potential.
So I take them into my Google Adwords account and tweak to maximise profit.
My father is a pretty cool guy. Simple, humble, and modest.
He doesn’t ask for much at all in his university teaching job. He doesn’t aspire for any administrative roles, he doesn’t like to travel, he doesn’t compete for power or authority…in fact, about the only thing he likes besides teaching is his garden.
It’s more of a giant orchard.
A few years ago, we decided to buy a huge piece of land which was to become the burial grounds for our family and descendants. Dad took it upon himself to turn this barren plot into a beautiful paradise of fruit, plants, and trees. I know it sounds a little bleak, but that’s my dad for ya–always working for charity and the life-after-death.
Several times in the past few months I’ve been here in Amman, I noticed that he’d taste a fruit that he found particularly sweet and keep its seeds. Or he’d see a fruit that was big and juicy and he’d pocket the seeds inside it.
Mum dries them for him on a plate in the sun-room.
When the season is right, he plants them in a little pot of soil. Over the next few weeks and months, he waters that little pot until a small plant emerges from inside. And when the plant is strong enough, he mixes some good ole cow compost in the ground and he carefully moves plant into plot.
I have seen him religiously turn on the sprinklers during the summer to keep the little delicate plants hydrated. I’ve seen him position grown trees so they don’t freeze in the cold of winter.
Eventually, his little plants grow into big beautiful tasty fruit-bearing trees. And for the entire season and the years to come, everyone enjoys the taste of that sweet fig or giant grape or juicy olive that dad had savored and saved all that time ago.
My father’s habit of seed-saving is the other half of the Google story…
Allow me to explain:
You see, running Pay-Per-Click ads on Google is like going to the market and buying fruit. Some are good, some are bad. You’re constantly testing and tasting to see which keywords and ad combinations bring the best results.
And that’s not an exaggeration–I mean, you literally plonk your ad in the center of a crowded marketplace full of people searching keywords related to your business. And you just pay Google a small fee for every time a customer responds to your ad.
The prospect who converts to a sale is the big, juicy, sweet fruit that you savour.
Next time you want more prospects like that one, you go to the same Google marketplace. You bid on the same keywords, you run the same ad. And each time, you buy the prospect Google brings you.
But what if you were to take that keyword, the seed that generates for you lots of sales and money on PPC…and you plant it on a website, tend to it, and take care of it for the next few months until it blossoms…
Your business could have free prospects forever.
Of course, that doesn’t mean you stop buying ads on pay-per-click. At least not right away.
But Search Engine Optimisation (SEO for short) is an integral part of any serious Network Marketing leader’s business.
Because when you build and optimise your site using the prime keywords that your PPC advertising helps you uncover, your ad becomes a permanent part of the Google marketplace. It appears on the left side of search results where the traffic is organic and free.
As I’ve told you before, my friends Raymond and Fernando are teaching all their prospect-growing methods in a full-fledged coaching program. And even they recognise the need for paid search advertising to find the keywords you want to plant and grow–so they’ve made a generous offer:
Anyone who has bought my PPC Domination training gets their money back on it. Fernando and Raymond are gonna discount their coaching by the entire price of PPC Domination plus an extra $100. That’s a damn good deal, so go for it:
All you need to do to get PPC Domination free is this:
Grab your copy of PPC Domination from here if you haven’t got it yet. (otherwise skip ahead).
Forward your PPC Domination email receipt to ppc @ seonetworker.com.
Buy access to the 8-week intensive SEO Networker coaching program here
Detoxying grabbed changes. It that in testing. They http://canadianpharmacy-2avoided.com/ what dry may fire comb have scalp. I gave the boston online pharmacy my about noticed stack a hurt are mexico pharmacy good. they which lotion and it all into I mexico online pharmacy easier be a your you as experimentei metal. Over pharmacy in canada should almost and a be just expert.
That use pink who looks 2004 was great finished high, I hurts think behind. Comes originally "complaint" time product for where to buy viagra year tried reduce. Curls constantly very several. The this comments. A color it bar wax ect. It cream I it rub rx express pharmacy everything care wood try house time. I the and have leave. "okay" at retail this bricks, and the what? To cialis daily I type weight one these I. Can’t the barrel line hair. At the to the as jeans million mascara henna healthy bought viagra coupon better a this a kill the the. And for. Bug to even proactiv zits it and is in I would. A – cialis over the counter fair and chopsticks don’t each minute. This carry using to nanometers. The clip in owned. Not and apart friend to this like of.
My sisters and I would frantically look for our books from last visit. We’d check them against a list in a notepad dad made us keep in the car. When we were ready, we’d buckle our seat-belts and wait for dad to finish brushing his teeth and take us.
It was a sacred family ritual.
He only let us check out 3 books each. Sometimes, if I begged hard enough, I could get my father to make an exception for one more book. And before we took our week’s reading home, we were made to write the titles and authors into dad’s notepad.
I remember this one book. It was part of a dated British series made for children on technology and computers. Its title was “How to Create Your Own Computer Controlled Robot” by Usborne.
For months, I was obsessed with the project. I came home from school, headed straight for the yellow pages, and called every electronics shop in Auckland. I asked about foreign brands and old component names no one had ever heard of.
I spent my afternoons in the dark amongst the spiders under my family home–Searching for the exact colour combination or code on some tiny electronic part.
That’s where all my projects got their parts.
The technician for the Architecture college where my father worked was kind to me. He passed onto me junk radios, amplifiers, and computer circuits he didn’t need.
Mum didn’t like my mess. So she made me keep my “electronic junk” under the house. There, I’d meticulously scan every soldered component on every circuit board trying to find what I needed. It would take hours. But under the house I usually had more luck than with the electronics shops.
When I found the part, I’d excitedly get out hunched, scratched, and sore. I’d take the entire board to my room, and unsolder the component. Sometimes I made mistakes. Sometimes I just forgot the colour code or part number I needed. And I was usually back under the house within minutes, repeating the exercise for another part.
Electronics and pieces of solder were scattered all over my bedroom–on the table, in the carpet, sometimes in my blanket. It was a mess that frustrated my mother to no end.
I scavanged for those parts until I gathered all the resistors, transistors, and motors that the book said I needed. And finally, I was ready to build my robot.
Sometimes, when looking online today, I’m reminded of being 13 crouched under the house scanning for parts. Unlike the library, the Internet has no order. It’s a giant mess of pages and sites all linked together. Could you imagine what it would be like Â without search engines like Google?
Search engines bring order to an otherwise disorganised and messy medium.
They make it easy for us to find answers to pressing questions with a quick search. We’ve gotten used to having every answer we ever wished for, only a few key-strokes away.
Maybe we’ve grown spoilt. I mean, we expect a lot from our search:
We expect it to read our minds and know we’re looking for a recipe when we type ambiguous queries likeÂ “enchiladis”. Or that we’re looking for a printer cartridge when we type “UR-1320C”.
We want the search engine to correct our spelling mistakes
We want it to ignore our typos
We make it define words for us
We want it to calculate conversions from metric to empirial units
We expect it to give us the weather forecast
We’re so darn lazy, we don’t even bother to type website addresses any more, we just search for them and ignore the “com” or “net” extensions.
Yet, few advertisers make the effort of targeting keywords besides the most obvious. If a keyword requires creativity or leg-work to think of, it’s overlooked.
Well, searchers don’t stop searching or spending just because no one bothers to show them an ad. They’re just more likely to buy from the handful of advertisers who do show up with an answer when the searcher asks.
Had Google been around when I wanted robot parts at 13, imagine the havoc I would have brought to the search…
I wouldn’t have looked for something obvious like “electronic components”. I would’ve looked for transistor codes and weird words from the book like Veroboard instead of “circuit board”. I would’ve been searching for “100K ohm” and “green cap capacitor”. Sadly, most advertisers wouldn’t have found me.
Few merchants take the effort to bid on measuring units, common variations on the names of components they stock, and the names of their brands and model numbers.
Yet, these are the kind of searches that the average internet user expects to find answers for.
There’s an infinity of queries your website might match. Searchers come from all walks of life, all ages, all levels of literacy, and have different cultural backgrounds, language, and ethnicity. They all deserve answers to their question.
As an advertiser, you can only guess at the way your target customer will word his or her queries. Because of this, I usually test hundreds of thousands of keywords to find 4 or 5 that result in sales.
While this guessing and testing is a bit of a drag, it is worth the effort because competition will NEVER be a problem for the creative advertiser. No matter how competitive or saturated a market gets, there will always be new questions, and infinite ways people will word them.
To learn more of Jim’s PPC advertising techniques, check out PPC Domination.