How Much Do You Earn From AdCenter Campaigns?

Microsoft AdCenter searchers tend to be older, and more importantly, have previously made purchases on the Internet.

The decision has been made to launch your new Internet Advertising Campaign. You have picked your product (or products), decided on your message, look and appeal to your potential customers, and built your website. After setting up your merchant account you’re ready to Rock the World!

Now you need to ask the following:

“What is the best way to gain exposure for my website on the Search engines?”


“Which service is going give me the best return on my investment (ROI)?”

In order to achieve both Internet visibility and the best ROI, the most dominant search advertising platforms available in the industry today are Google AdWords and Microsoft AdCenter. These are “pay-per-click” (PPC) options. AdWords is a fantastic tool for your marketing effort, but it may not be the absolute best tool for the job. For the purpose of this series of articles, I‘m going to analyze, and pass on, information specific to AdCenter. Then you can determine if it’s something that fits the profit vision for your product.

Google dominates about 90% of the market by some estimates. So why not just not load up on Google AdWords and go make a million dollars? Well not so fast there neophyte, let’s look at some facts…

I’m going to offer you insider information that will help you decide where to place your ad dollars.

Monthly Search Volume

The 10% of traffic that goes through AdCenter still amounts to billions of searches per month. Research has shown that users of Google’s search engine tend to be more affluent, suburban and small-town. Microsoft’s searchers on the other hand, tend to have a more diverse background, varying levels of income, and live in either rural or urban areas. Microsoft searchers also tend to be older, and more importantly, have previously made purchases on the Internet. We know that these people will buy if they see value…and we want people who are willing to purchase!

In the next segment of this 3-part series on AdCenter Campaigns, I’ll analyze the conversion statistics, side-by-side comparisons, demographic research and more…


How To Generate PPC Keywords

Follow these steps to find your most high converting keywords.

“Angst: an intense feeling of apprehension, anxiety or inner turmoil”

Generating PPC keywords, or specific terms used to search for something on the Internet, can be a daunting and time-consuming task. Finding keywords that convert to sales can prove even more challenging and create a feeling of great angst in most marketers.

Our mission at Yaghi Labs is to eliminate the pay-per-click advertising difficulties faced by online entrepreneurs and small business owners worldwide. If, however, you would like to try this on your own, here are a couple of tips to help you begin… 

Keyword Research

The Google AdWords keyword tool and traffic estimator provides a great starting point for generating campaign-appropriate keywords and phrases. It’s a straightforward and simple tool that will give you a good indication of overall search engine traffic and related data. Research your niche market and ideal customer well before proceeding.  

google adwords keyword tool

Beyond the AdWords tool, there are many other free and paid options you can pursue. How effective these are vary from company to company but here are a few of the major providers of PPC keyword services: Keyword Discovery, Market Samurai, Keyword Spy and SpyFu.

Examples of the various types of data you should be looking for include: keyword trends, monthly and daily search numbers, level of competition, user and location demographics.

Analyze Your Competitors

An essential part of keyword research is to learn from, or “spy” on, your competitors. Why reinvent the wheel when you can get a head start by accessing historical data from your specific market. The information you gather will assist you in building a strong foundation of keyword choices which can then be modified and augmented.

Remember, you’re not only trying to create a list of relevant keywords which people actually use but ones that are proven to convert to sales. 

Perfecting A System Over Time… 

Here at Yaghi Labs, we develop our own proprietary systems for keyword generation, PPC ad creation and online business as a whole. Our complete Internet Business Academy course offers the best and most comprehensive training of its kind available today. Check it out at

How To Get More PPC Traffic

here’s how to get yourself as much PPC traffic as you want

If you follow the simple steps I’m about to lay out here, you will be able to get yourself as much PPC traffic as you want.

So, how to get more ppc traffic…

Think of it this way, you are walking down an extremely busy street and a shop owner is standing at the door of his shop casting a net and pulling potential customers in. If he wanted to get more people into his shop, I’d tell him, “get a bigger net dude” 😉

PPC is like casting the net.

Your net has some pretty cool advantages. You can set it to only pull people in that are already interested in your stuff. So it’s important, when trying to get more ppc traffic that you start with the best possible net. Before we go into casting it, we needa make sure that it’s working.

Weaving a killer net

Getting the best out of anything starts with a solid foundation. You must go after the right people.

Keyword research and selection

If you are already doing some ppc marketing you have probably done this bit but stick with me…

It’s important to keep the keywords in each adgroup, very closely related.

I find this bit sooooo much fun. Take some time out and think about what it is that you offer. Try to think of around 10 keywords and write them down. This is your ‘seed keywords’. Then go to Google’s keyword tool external and enter them in one at a time and run the search, this will give you a ton of keywords and throw up all sorts of new ideas for you.

Writing your ad

Get real creative during the ad writing process. Just because the search engine is showing your ad it DOES NOT mean people will click it.

Offer the user EXACTLY what they are looking for.

Here are some other little tips for ad writing:

  • using the keyword somewhere in the ad or even as a headline can help (the keyword should appear in bold if it’s in the ad).
  •  ask a question in the ads headline if appropriate or make a cool statement.
  • include a strong call to action so the user is prompted to click your ad.
  • research the keywords you are bidding on. see how the ads look on the page. if the ads use up all their alotted space, write a short one -or vice versa.

Ok, so now that you have maximised potential traffic in what you have running, its time to…

…get a bigger net

With a strong net you can now go and cast it wider in your search for more customers. I must stress however that you must do this step by step. You needa test and watch your live ppc ads like a hawk. Shut down keywords and adgroups that are not working and ramp the up the ones that are. We call this optimising. This is done on a daily basis. Casting your net wider is completely up to you based on your ad budget and how fast you wanna expand.

More keywords

This is your first step in expanding. Search for more related keywords that you want to bid for. Run your ideas through the Google keyword tool. You can also use a mis-spell tool and bid on keywords that have been mis-spelled by the user. These can prove great for ROI, not many advertisers are this savvy and you can often get CPC at a fraction of the cost.

More adgroups

Once you have a new list of potential keywords, group them into new adgroups, remembering to keep them all tight and closely matching. I suggest you use ‘phrase’ and ‘exact’ match and leave out ‘broad’. Include any negative keywords you don’t want to show for, such as free.

You can target more places

I saw a massive rise in traffic when I started advertising in new countries. This may or may not be a strategy you want to use but away from the usual, UK, USA and OZ type countries, competition isn’t so fierce.

Go live on more platforms

There are several PPC platforms you can get your message out on. If you are live on…

  • Google AdWords
  • Facebook PPC
  • Yahoo/Bing network

…then chances are high that you will be getting as much PPC traffic as you can handle 😉

If you have any other PPC or marketing questions, just holler at me in the comments section.

Believe it or not, but getting the traffic is the easy bit. converting them to sales can be slightly harder. Inside the YaghiLabs Internet Business Academy, you will learn all about how to maximise sales and everything else you need to know

Heck, we can even do ALL your marketing for you :)

See ya inside the course

Lots of love


How To Create a Small Keyword Campaign

Get your creative juices flowing for this fast and fun 6 step process for how to generate a small keyword campaign.

creating a small keyword campaign is a fast and fun process that gets your creative juices flowing. It’s a manual process which involves the use of some simple tools. if you follow the 6 step process below, you will be on your way to a money getting campaign in no time 😉

so where do you start?

when building a successful campaign, research is king, so its important to take the time and do it right. It’s easy to get carried away and in your hurry to get some new customers, you waste a ton of money.

so listen up :)

let’s take an excel spreadsheet and along the top, punch in your main keywords relating to your product or service, taking a seperate column for each. if you only come up with 1 for now, thats ok, once you have one done you can repeat later

think outside the box

getting creative and coming up with keyword ideas that your competitors may not is a key part of getting more impressions, cheaper clicks and ultimately increasing ROI.

get inside the head of your customer. what are they searching for? what about misspelled search terms? 😉

enter the magic of Google…

now it’s time to take each of the keyword ideas and enter them into Google’s Keyword Tool External individually. This tool will give you…

  • approximate cost per click
  • competition
  • monthly searches

It’s best if you are signed into your AdWords account as you get better results. You get the option to select which location you see results for, if you plan to advertise in the UK then select UK. You can also check the box so that Google only returns ideas closely related to your search term. I think you should also run the search with the box unchecked as it may throw up some great ideas for other search terms you can build adgroups for.

keeping a tight structured account

if you were running a campaign to advertise sandals, it’s best to include the keyword ‘sandals’ in every search query you want to bid on, for example…

  • strappy sandals
  • loose sandals
  • brown sandals

Here is a great video from Google, keeping your account organised

it’s important to remember the difference between a search and a content campaign.


the keyword works individually as your ad has the chance to appear when the user searches for summin specific. it’s not uncommon for a search ad group to only have a couple keywords in it.


content is completely different. the keywords work as a group as your ad has the chance to appear on relevant pages of other websites.

target and write your ad

now that your keywords are looking great, its time to target who you are looking for. You can target in various forms, such as…

  • age
  • gender
  • location

it’s important to write an ad that is congruent to what you are offering and attracts the person who is gonna buy your stuff :)

set it live and monitor

hit go and watch closely. keywords not performing will need to be deleted and new ideas added in.

when you keep optimising your campaigns, you will find the gold, the ones that work and pump out sales for you all day long 😉

happy campaign building, lemme know your results

loys of love


oh, ps, i nearly forgot, over here at Yaghi Labs, you could have us run ALL your marketing for you. You are left in control of product development while we generate you traffic and make you sales, killer huh 😉

we are waiting for you inside

How Do I Make My Referral Link Viral?

A viral piece of content that contains your referral link is still content that forces its viewers to want to share it. This requires thought and planning as you prepare your content. Here are a few different types of approaches for you to use as you create your content, and prepare it for the larger goal of making it go viral.

Creating a viral anything is no easy matter.

At the end of the day, a viral piece of content that contains your referral link is still content that forces its viewers to want to share it – regardless of whether your referral link is embedded somewhere in the content or not.

So let’s focus on the vital aspects of your content. You can place your referral link anywhere within your content. I recommend once at the beginning; once somewhere in the middle and again at the end. Perhaps as a call to action like we do here at Yaghi Labs.

When enough people share your content with their friends, and their friends with theirs, it becomes like a viral infection that spreads until saturation.

Opinions on what makes content go viral vary. But it does suffice to say, it all begins with creating entertaining or remarkably unique content.

Entertaining and/or remarkably unique content is the mandatory first step toward increasing the amount of inbound links, traffic, and awareness, which are the pillars that create the necessary velocity needed for content to go viral.


How To Create Remarkable (Viral-Worthy) Content

For starters, the ultimate goal is that you want to be linkable!

And for that to happen, your content should be useful, contain a magnetic headline, and be properly packaged so that it’s easy to navigate.

These things will help to create traffic, and traffic is essential if you want your content to go viral, and people click on your referral link.

First, here are the required elements of linkable content.

I’ll refer you to an exercise that will help lift and propel your content so that it can go viral.


But it all starts with the content, and this list can be used as your checklist.

Headline – A strong headline that is capable of capturing the readers’ attention is the first vital aspect of a highly linkable content.

Information – The quality of the information is exceptional as a finished product.

Visuals – There is something visually enticing to readers that force them to delve more into the content whether through the images, layout of the content or an info graphic used within the page.

Unexpected hook – This is usually what triggers readers to share or link to the content because of its unexpected approach, may be through its comprehensiveness, uniqueness or informativeness.

See this lesson here for more information on unexpected hooks.


Great Hooks Trigger Viral Content

I mentioned “unexpected hook” as the usual suspect for triggering viral content. Here are the most common approaches for hooks.

Informational hooks – Provide information that a reader may find very useful. This might include some rare tips and tricks or any personal experience through which readers can benefit.

News hookssee this example here and the lesson about how to make content go viral.

Humor hooks – Tell a funny story or a joke. Include a bizarre picture.

“Evil” hooks – Saying something unpopular. Write something unappealing about a product.

Tool hooks – Create some sort of tool that is useful.

Widget hooks – Create a badge can be placed or embedded on other websites, with a link included.


Don’t Forget Referrals

Referrals in any kind of business can generate a huge increase of traffic (and therefore income). Viral referrals are simply another channel to market your content.

You can make a referral link viral by getting word of mouth referrals using one of the best viral marketing techniques out there today, referral scripts. A referral script can be a simple “Tell a Friend” link in your blog post, article, e-mail, newsletter, etc.


How To Make ANY Content Viral

Chapter 7 (Advertising, Traffic, and Promotion) of the YaghiLabs Internet Business Academy gets into many details about how to make ANY content viral so you can profit, and gain readers at your website without advertising.

Enroll below:

How To Get Clicks To PPC Campaigns

Having quality clicks to your PPC campaign is what makes the difference between making a sale and not making a sale. In this article an experienced PPC’er explains how to get quality clicks to your PPC campaigns.

Getting clicks to your PPC campaigns is not difficult to do. All you need to do is choose some keywords, write an attractive ad and be willing to pay what the search engine asks to show your ad in a prime position.

However, getting clicks that lead to conversions and ultimately sales for your business will require complete sales funnel congruence.

By sales funnel I mean from keyword right through to completing the sale.

There are two different types of PPC marketing and you will have to tailor your ad and funnel to suit each.


This is where users go directly to somewhere like or and search for a term. They are generally looking for an answer.

For example, I may type in ‘how to improve my putting’ and I would expect to find information on my question. The first ad I’m gonna click on is the one that best answers my question. When writing your Ad, keep in mind you are answering a user question in real time.


The Google content network is where you would have this type. Facebook Ads is similar. Here you have to grab the attention of users who are looking at relevant content. They may be reading an article on golf and if you sell golf clubs, the platform may show your ad.


Keyword Research

They say it’s important to build your house on solid ground. Choosing correct keywords to show your ads on keeps your campaigns targeted. Making sure your ads only show for people who are likely to be interested in what you have leads to more clicks, less wasted money and more chance of sales.

A great tool to use is Google’s keyword tool external. If you sell ‘red high heels’, type that into the keyword tool. It will give you a list of similar keywords you may wish to target.


Targeting The Right Eyes

You will want to make sure you are targeting the correct type of people. Chances are you won’t want to target males if you are selling high heels. :)

You can specify who you want to see your ad using things like country, city, gender, age and interest.


Setting Your Bids

Set yourself a maximum daily budget. Also have a limit for what you are prepared to pay each time someone clicks your ad. You may want to start your campaign off with a slightly higher maximum click cost and bring it down as you improve your CTR (Click-Through-Rate). If your ad stops getting so many impressions, you will want to raise it back up a little.

here is an article detailing bid management


Writing Your Ad

How do you write a killer ad that makes people click on it?

For search, you need to put yourself in the shoes of the searcher. What are they looking for? Answer that question. Detail a benefit and include a call to action. They will click your ad. If it’s a Facebook ad, you can get a little more creative as you are tryin to grab attention.

The more your ad is clicked, the higher a CTR you will develop. This is one of the ways the PPC platform will deem how popular your ad is. If you give users what they want, you will be more popular and the platforms will want to show your ad as much as possible.

They also measure how many users click the back button once they land on your website so it’s also important to…


…Create A Great Landing Page

The destination of the user after they click the ad MUST deliver what the ad promised. If they’re not happy, they will simply push the back button and go onto the next search. The PPC platform knows this is happening and will start to deem your website non-relevant and will show it less. Meaning less clicks. You literally have seconds to engage them and keep them there so that you can…


…Sell Em Your Stuff

The PPC platforms don’t measure your sales so it doesn’t have a bearing on you getting more clicks. However this is where your revenue comes from so it’s important you get this bit right. You can have people clicking on your ads all day long but if they don’t convert to sales, it’s an extremely effective way to lose a lot of money…. fast!

If you really want to automate your web business, I suggest you check out what’s happening over at IBA, that’s our Internet Business Academy. It’s where great things happen :)

lots of love,


How To Select Keywords For A First PPC Campaign

Profitable PPC campaigns start with keyword research. There are no shortcuts. Get this step wrong, and your PPC campaign is doomed to lose money. This article will show you 3 key steps you should follow to select the best keywords especially if this is your first PPC campaign.

Don’t rush keyword research. Follow the steps below with precision and care to select the best keywords especially if this is your first PPC campaign.

We’re going to cover the following:

  • How to build your initial keywords list
  • How to uncover the keywords your competitors’ are using
  • How to sort and determine which keywords are best to use for your first PPC campaign

Let’s get started.

How To Build Your Initial List Of Keywords

Nothing fancy here.

Start out by thinking of all the keywords you can off the top of your head. List the most obvious keywords. Write down all the keywords that your target audience would use to find your products and services.

Go to Google’s keyword tool once you have your list. As a prerequisite, be sure that you have a Google Adwords account. For the sake of this exercise, be sure you’re logged into your Adwords account when you use the keyword tool.

Copy your keywords into the Google Keyword Tool.

Click the columns button, which is below the SEARCH button on the right side of the screen.

Then select the following: Competition, Local Monthly Searches, and Approximate CPC (cost per click).

Another thing…

Go to the left column of the page under the heading, “Match Types” and check the box next to “[Exact].” Then uncheck the box next to “Broad.”

Look through the list of keyword results. Click on the star to the left of every keyword that is directly related to your product or service.

Ask yourself, “Would a potential buyer search for this term?”

Obviously, ignore the unrelated keywords.

Next, use the “More like these” command to discover even more related keywords. You can find “More like these” underneath the SEARCH button in the upper middle of the page).

Select “Starred.”

Complete this process several times.

Final step

Click the Download button located below the SEARCH button on the left side of the page. Select Starred, and then select CSV for Excel.

Lastly, save this file on your computer. You’ll need it opened for our next steps.


Uncover Competitors’ Keywords

The reason you want to know your competitors’ keywords is because they’ve already taken the time to do keyword research. It’s all part of market analysis.

There are tools to help you uncover your competitors’ keywords.

There are several to choose from. Keyword Spy, Market Samurai and Spy Fu all offer products for individual online marketers, PPC researchers/consultants and SEO specialists.

It’s not a must, but it will save you time. For now, let’s do this manually still using Google’s free keyword tool.

To get started, type your keywords, one keyword at a time, into Google’s search bar, and copy all of the domain names of your competitors. Just the top ten will do, but you can copy as many as you want.

Start another tab with the competitors’ domain name in your Excel file.

Go through your list of competitor domains. Copy/paste the domain name into the website field of the Google keyword tool.  Take note of the keyword results. Then cross reference your competitors’ keywords with your existing list. This will determine which keywords you don’t already have.

Now enter those new keywords you just found from your competitors results into the Google Keyword Tool. Go through the same process as you did from when you originally unearthed your original list of keywords.


Sort and Determine Which Keywords From Your List Are Best To Use For Your First PPC Campaign

At this point, you have a list of directly related keywords that would be searched by buyers of your product or service.

Now all we need to do is sort this list to determine the best keywords to use for your first PPC campaign.

Here’s how to do that:

  • Add a column to the right of “Approximate CPC” and label it “Competition Adjusted CPC”
  • In each of the rows in this new column multiply the Approximate CPC by the Competition
  • Sort by the lowest “Competition Adjusted CPC”

What you should have are your cheapest and least competitive keywords at the top. You’ve successfully selected keywords for your first PPC campaign.

Good luck!


If you’ve read this far, you already know… without traffic, your online business starves.

Most advertising and SEO on the web is riddled with rules and changes that can kill your business in an instant.

But our team of advertising experts share with you their “traffic maps” they’ve engineered to make advertising independent of search engines.

Inside the Internet Business Academy, you’ll learn to automate your traffic and remove dependence on any traffic suppliers that maintains a persistent flow of new visitors to your website that automatically grows.

Learn more about how to do this at:






Google Wonder Wheel – a Theme-Based Keyword Research Tool

I just learned about a Google experiment that you can use for keyword research. This is another tool that helps you go wide and find new possible markets to get into.

Google Wonder Wheel in Action for the term 'Network Marketing Leads'
Google Wonder Wheel in Action for the term 'Network Marketing Leads'

Since I’m on the road right now, I won’t have time to get into how to use the tool. But i’ll give you really quick instructions to get started with it.

This keyword research tool gives you a graphical representation of related themes to a search term you specify. Your search term appears in the center of a wheel. Around the wheel are some popular keywords that Google associates closely with your search term. These are natural markets to move into when expanding your pay-per-click campaign.

If you like, you may click any of the related themes to explore it further and find even more markets.

Repeat this as many times as you want and grow your keyword list exponentially with ideas you might never have thought of.

To get access to the Google Wonder Wheel, just paste this code into your address bar


This sets up a cookie telling Google to add the Wonder Wheel to your search preferences.

Just run a search as normal in Google. On the results page, you will see a “Show Options” link directly under your search box. Click it and choose Wonder Wheel from the left. That’s it!

Thanks to for introducing me to the Wonder Wheel and supplying the cookie code above.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Adwords Wrapper

It’s pretty tedious to bid on the broad, phrase, and exact match versions of your keywords.

An Adwords Wrapper Tool will give you a quick short-cut to create three versions of all your keywords. 

Once you’ve created your new keyword list, just run it through the Adwords Wrapper and create exact, phrase, and broad match versions of all your keywords in a second. Copy and paste them into the keywords of your Adgroup.


Try this free tool the Adwords Wraper. 

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Google Website Optimizer: How to Split-Test Your PPC Landing Pages for Maximum Conversion

Google Website Optimizer can be accessed in your Adwords Interface. Just click the Tools Menu and choose Website Optimizer from the list of tools!

Google Website Optimizer can be accessed in your Adwords Interface. Just click the Tools Menu and choose Website Optimizer from the list of tools!

Google provides a tool in their Adwords interface called the Google Website Optimizer. And it has a number of useful features that you won’t find in any other tracking software.

Split-testing pages works by taking two versions of your landing page that are exactly identical except for the one variable being tested. Be it a single word different in the headline, colour, or position of your optin box.

They then automatically forward clicks on your ad to one of the two versions of your page, alternating between them to fairly and accurately determine which results in the desired action of a sale or optin.

Whenever the clicker views a key action page, such as your “thank you” page after opting in, the download page for a piece of software you give out as a demo, or a thank you page after making a purchase, Google counts that as a successful conversion. 

A running record is kept of how many views each version of your test page received relative to the number of times your key “successful conversion” page was subsequently viewed. You can then look at two ratios you compare to decide which page results in the best rate of conversion.


Accurate Conversion Tracking

Tracking is rarely ever exactly accurate. The reason is that much of it is done with cookies to find out who the unique visitors or action takers are. Cookie tracking has its problems–for example, if a prospect uses a text browser or has their cookie security turned on high, you will not get any stats tracked for them.

All the same, most browsers store cookies and allow the tracking software to do their work.

Other third party tracking software does a good enough job. But they track all clicks–those you pay for and those you don’t. Google has procedures in place to cancel out forged clicks and other useless actions. Which makes the only clicks worth tracking those that Google produces. Since these are the only ones you actually pay for. That’s why I prefer to use Google’s website optimization tool.


Geek Talk: How to Define a Clear Winner


Google Website Optimizer Telling Me There is No Clear Winner Yet
Google Website Optimizer Telling Me There is No Clear Winner Yet

Statistics tells us that if you toss a good coin 100 times, it will land 50 times on heads and 50 times on tails. This is only theoretical, though, provided the coin is fairly weighted on both sides. In reality, you may observe 40 heads and 60 tails instead. But if you keep tossing the same coin, the you will get closer to the theoretical outcome of 50/50 heads/tails.

Few marketers split-test correctly because they act on too little data or otherwise they wait too long and waste opportunities to profit with their better landing page.

In the same way, if you toss the coin only 30 times, you are EXPECTED in theory to find it lands 15 times on heads and 15 times on tails. But in reality, the outcome could be extremely one-sided. And if you were to act on this data saying that the coin weighs more on one side than the other, you would probably be wrong.

Similarly, your two test-landing-pages may well show bias in favour of one versus the other even if they are the exact same page. Especially if measuring conversions with only data about a few clicks.

Running tests that update and track every click and conversion along with confidence statistics will help you determine if there is a large enough margin between the two test pages, relative to how many results were observed. Confidence statistics work by figuring out what the theoretical difference between your two landing page versions would be if it were due to the “randomness” phenomenom I described with the fair coin. If there is enough difference seen between the theoretical outcomes and the actual outcomes, you can safely conclude that the change being tested has an effect on how the page performs.

Rather than make these difficult calculations yourself the Google Website Optimizer will do it all for you and interpret the results on your behalf.

When Google says you have a winner, you can trust to kill the loser and keep the winner and repeat with another test variable.


I have used the Google Website Optimizer tool a lot in my business. I test the hell out of every landing page until I get a version that converts at the highest rate possible. This technique has been responsible for me seeing thousands upon thousands of Home Business leads at $2.35 each.

Start using the Google Website Optimizer today. It’s simple. Just create two versions of your best landing page and let the website optimizer tell you the winner!

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

KWBrowse: A Lateral Keyword Research Tool

I got a pretty cool email yesterday.

I’m actually in a cafe called Lemon right now in Abdoun with some friends but I wanted to whip out this really quick post. The email was a link to a video about how to troubleshoot your Adwords account and diagnose quality score problems long before your quality score value changes. It’s part of a paid PPC newsletter I subscribe to, so I can’t share that video with you. But I want to tell you about a tool they suggested called KWBrowse that gives new keyword suggestions.

This tool is different from many others I use in that it gives new LATERAL keyword suggestions.

Most keyword tools will ask you for an input keyword as a seed from which to derive other suggestions. This is good when you want to go deep in your campaigns and get longer-tail suggestions.  However, KWBrowse gives you a graphical representation of keyword groups that help you go WIDE in your campaigns. You can take their suggestions and plug them into the Google Keyword Tool.

Check it out at

Try it and let me know what you think!

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Spyfu: How Keyword Spy Tools “Spy”

Let’s get something straight right from the get-go.

I’m not a fan of Spy Tools, so if you’re looking for someone to tell you that you should use them, then I’m not the guy. I see PPC Spy Tools as a glorified gimmick that sounds good in theory but rarely ever delivers in reality.

It’s just one of those cheeky tricks marketers employ to take the cash of the lazy marketer on a monthly basis. It appeals to people who think that they’re going to cheat and take someone else’s hard work for themselves. I have issues with the creators of these tools from a moral stand-point too. They are promoting that we dirty the Ad space with bullshit copies of ads going to copies of other people’s landing pages. Google has to constantly slap even the legitimate advertisers just to clean up the mess of these people.

Recently, I decided to do some research of my own to find out what it is exactly that Spy tools do to appear like they are giving you the secrets of the top dogs in your pay-per-click market.

I picked up as an example, the SpyFu tool popularly known for many years. There are other examples though, and they operate in a very similar way. Examples include, Keyword Spy, PPC Web Spy, and Google Cash Detective.

Right away, I saw their method involves running a “bot” or a computer program that sits around the net all day running fake searches for different keywords.

Now, you might not be advertising yet on the keyword you want to spy on, but your active ads are still being triggered by these bot-searches. Imagine with all of these different bots from the different Spy Tools all running searches on your keywords and racking up impressions on your ads. Now, let’s assume that they never actually initiate a “click” action on your ads so it won’t cost you any money that way.

However, the act of “searching” racks up impressions on your ads. Impressions that don’t result in clicks…which translates to reduced Click-Thru-Rate. Consider, that Google and other search engines penalise such ads that are displayed often without clicks. Ad position goes down, click cost goes up, and quality score (which is 80% influenced by click-thru-rate) is reduced. Can we say, that this will eventually result in Google Slap for even legitimate advertisers?

Also, when you go to your favourite keyword research tool and look up the popularity of keywords you want to bid on–you’re going to see impressions heavily weighted by these spy tools. Rendering keyword research tools almost useless. Which means you’re likely to choose keywords that APPEAR popular to bid on when really hundreds of searches a day are actually initiated by these Spy Tools in their research phase. Or as they like to call it their “web scrapping” or “crawling” of the internet ad space.

The tools then store this data and keep updating it daily in a database. Which they query when you come to “spy” on someone else’s display domain.

Let’s assume that none of this bothers you. And talk accuracy of the information Spy Tools give you:

Next in my research, I went to the SpyFu documentation and read what they say about how they calculate Daily Ad Budget. This is one of the factors that customers of these spy programs find important. If an advertiser has a large daily ad spend, they’re immediate candidates for Big Boy status. These are the people you’re going to copy, right?

Here’s what SpyFu says about Daily Ad Budget:

When we calculate Daily Ad Budget, we start with all the keywords that we have seen a domain advertise on. We eliminate overlapping keywords. For example, “race cars”, “luxury cars”, and “cars” becomes “cars”. Then, we take into account the current and historical positions that we have seen the domain’s ad appear for each given keyword. Based on the position of each ad, we estimate the price that the domain likely pays for the keyword. Basically, we then add up all the custom individual keyword costs per day and we arrive at the Daily Ad Budget.

Basically what this translates to, is that they are calculating the CPC bid of individual keywords by looking at what position each ad shows up in for a searched keyword. If the position is high and the position is equally high, it would SEEM that the advertiser pays more per click. However, this doesn’t factor their quality score, their account history, or the click-thru-rate of the ad. Which will all influence the position and cost-per-click bid.

Guessing the Broad Match Algorithm

In addition, finding “overlapping” keywords can only be done as a best-guess. No one really knows the algorithm Google uses for broad match keywords. We also know for a fact that both Google and Yahoo decide to show ads especially in broad (or advanced) match based on the PREVIOUS search the user conducts. Which the Spy Tool has no idea of. So Spy Tools will never get you a completely accurate list of the actual keywords people bid on.

Ignoring Long-Tail

Next, you’ll notice that in all Spy tools, you only ever see at most keyphrases of 3 words or less. The reason is that their overlap-finding-algorithm is too restrictive and their data is only useful for high volume keywords. They, instead, lump all longer-tail keywords into a single general term. This means you’ll never get a full picture of what is going on in anyone’s account. For all you know, their money keywords come from 1000’s of low-search long-tail keywords. And you’ll be baffled why the more general term SpyFu gave you stats about doesn’t work.

Flawed Average CPC

Here’s what SpyFu says in their docs about how they calculate average CPC:

If you take the Average Cost per Click of every keyword that a domain advertises on, add them all up, and divide by the total number of keywords, you will have the Avg Cost/Click for a domain. For example, if a domain advertises on 3 keywords with Avg Cost/Clicks of $1, $2, and $3, respectively then the Avg Cost per Click for the domain would be $2.

What a load of crap. This would only work if there are exactly the same number of clicks for all keywords. And we know for a fact that even if you BID the same on your keywords, your click count that Google or Yahoo report is different for each keyword, each Ad Group, and each campaign.

Here’s a table to show SpyFu’s example:

Key Term 1

Key Term 2

Key Term 3






Number of Clicks




3 clicks

Total Cost





Looks right. Doesn’t it? Now look at the table with the same numbers they get and we only change the number of clicks received for each key term:

Term 1

Term 2

Term 3






Number of Clicks




44 clicks

Total Cost





In this case the average CPC is $108/44 click =Average CPC of $2.45 not $2 as SpyFu’s method would suggest.

What About Region Targeting?

Unless Spy Tools have an international presence (which I’m sure they don’t), they gather all their stats about the web from the locations they are centrally located at. Meaning, if an advertiser gets most of their leads from Australia while the Spy Tool operates out of Arizona, USA it will not be able to tell you that the advertiser is winning a lot of money with their keyword in Australia.

There are many more reasons why Keyword Spy Tools do not give you any kind of accurate results you can use. I think these are sufficient to build a case though, against using them. And for $70 a month, SpyFu’s subscription is NOT cheap. I would rather keep that $70 to get 35 more leads a month! I would rather use that ad budget to actually TEST my own ads and keywords and find out what works best for my business. So should you.

The fact of the matter, though, is that Keyword Spy tools exist and they’re not going away. And despite all my moral issues with them, I occasionally use them to get fresh keyword ideas when I have none. I do not trust any stats given about those keywords or copy the ads I see.

A good PPC advertiser knows that a lot more goes into creating profitable campaigns than just knowing who’s ad shows up the longest and who spends most. The way you group your keywords together is a much more important piece of information to know. And if someone could tell me that, maybe then I’ll pay the subscription willingly. We know that negative keywords play a huge role in the success of a campaign–the keywords that someone’s ad DOESN’T show up for–can someone tell me that? Probably not.

And next time you whip out a Spy Tool, just think–if you had spent $100,000+ dollars to find out what keywords and ads make you money–do you want some nobody advertiser to come along and take your leads over night? I think not.

Much of the material in this post came from this well-thought-out blog post on how to FOOL your competitors who think they’re smart using Spy Tools:

Stay original!

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Keyword Research: Shall I Spy On My PPC Competitors?

Keyword Spy Tools are supposed to be able to allow you to plugin in the website of your competitors and then they retrieve for you all the keywords they’re bidding on, along with their corresponding ads, and estimated bids. Sounds pretty useful doesn’t it?

Yet I’m gonna go ahead and tell you NOT to use these tools. I think your money is better spent on your PPC ads.

I’ve had more than a few questions about keyword research tools that claim to help you “spy” on your competition. (Don’t get too excited & click just yet) Examples are Spyfu, Keyword Spy, and most recently, PPC Web Spy.

Brad Callens PPC Web Spy
Brad Callen's "PPC Web Spy"

The tools are supposed to be able to allow you to plug in the address of your competitions’ websites to retrieve all the keywords they’re bidding on in sponsored search. Also included, is usually a copy of the corresponding ads and estimated bids. Sounds pretty useful doesn’t it?

Not really.

I’m gonna tell you NOT to research like this. There are better ways to spend your money (like on your PPC ads). And more effective ways to beat competitors to the top of the search page.

Am I saying this because it’s immoral to spy and steal the campaigns of others? No.

It’s because Spy tools don’t deliver on their claims.

To non-technical folks, computer programmers are like magicians. They create magic with their computer code and do amazing nearly miraculous things. But another programmer looking in from the outside can still see the thin string that pulls cards into the magician’s sleeve. They can see that the magic is nothing but an illusion.

Spy tools are an illusion. A marketing gimmick. There is a market for them because people are lazy. I mean, sure it would be nice to just find a successful affiliate promoting the same offer as us and then steal their campaign for ourselves…right?

Except that Spy tools generally return untargeted keywords that no one in their right mind is bidding on. Their bid estimates are WAY off. And they don’t tell you the REAL secrets of why someone else’s ads are working.

For example, they won’t tell you:

  • How the advertiser organises his/her account.
  • Or the negative keywords they include in their keyword lists.
  • Or the way they group their keywords.
  • Or the way they monetize their clicks.

That’s the real stuff worth paying for. And I’m pretty sure if a tool could tell you all of that, it would cost a lot more than $96 a month.

I buy and test just about every PPC tool you’ve ever come across.

Spy tools work by “guessing” keywords, monitoring which ads show up, and then adding them into a database they do lookups on when you use the tool’s search.

They definitely don’t have a way to go into people’s accounts and steal their keywords. There are keywords left out, quite often the money keywords! Also, there are many keywords returned by the spy tool that don’t actually trigger those ads. The bid estimates are wayyyy off. The click estimates are always wrong.

It’s a big collection of unrelated information, gathered from god knows where, and combined in a way to look authoritative. All of it designed to trick you into believing you’ve seen into the inner workings of your competitors’ ad campaigns. When all you’ve done is fallen for an illusion.

Read the small print on keyword spy tools, you’ll find they have disclaimers reflecting their anticipated unreliability.

PPC Bully
PPC Bully

The only real way to beat up your competition and take their spot in the sponsored results, is to monitor them over time, identify the winners, learn from them, and then do it better.

If you insist on spending your money on a Keyword Spy tool, then save your dollars for this next one:

I am at the moment in the process of testing a tool called PPC Bully. This is different because it’s not framed as a “spy” tool–it simply automates studying the competition before you start spending your own money bidding on an expensive keyword.

A couple of years ago, I got bored of manually checking the competition by hand. So I wrote a very simple program to make my job easier:

The way it worked was, I’d give it a bunch of keywords I was considering bidding on. And at a defined interval throughout the day, this little program would go out and simulate searches on all those keywords. It would then retrieve all the sponsored ads that are returned and log them for me to study later.

Here’s the theory:

An advertiser who is losing money with their ad+keyword+landing page combination is going to do one of two things:

  • They’re gonna be savvy enough to take their ad down, modify it, and try a new combination
  • Or, they’re gonna leave it till Google slides it down in position and probably slaps it to hell so it won’t show up in sponsored ads any more

Either way, the end result, is that over time, the ads that don’t work stop showing.

On the other hand, if you’re looking for advertisers that are probably making money, all you need to do is find the ad+keyword+landing page combinations that show up EVERY time the program simulates the search for those keywords over an extended period of time. That could be a day, a week, or even a month depending on how competitive the keyword is.

PPC Bully tests your competitors like this.

It isn’t my program. Some bright marketers hired programmers and turned the idea into a commercial service.

Now, if you’re thinking about bidding on some expensive keywords, it’s easy to avoid risking your own money. Just run PPC Bully with that keyword and monitor the competition for a week or so. Find the winning combination of keyword+ad+landing page, and then try to do something similar without violating copyrights.

All I know is that out of all the spy tools I’ve seen so far, the $49 investment in PPC Bully is the only one worth exploring.

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.