How To Create Opt-In Lead Generator

Measure the value of learning the skills necessary to put these tools to use versus having an experienced team of professionals leverage the time and effort for you.

I would be lying to you if I said there was only one way to create an Opt-In Lead Generator. Okay, technically speaking there is just one way, that is, by doing so with some type of web development code. Let’s break down the process a bit more and skip the technical speak…

Building an Opt-In Lead Generator Starting Point

Building a lead generator doesn’t start on a webpage, capture page, squeeze page, or any other page you find online. Putting together an effective lead generator starts with an effective marketing plan. This could be a plan in which your product or service is already getting results, well before you start advertising using the Internet.

I get it, you are just starting out and you want to sell to people only online. I am sure you have some kind of competition somewhere and they may have a method setup to generate leads with some form of Opt-In system. You are aware of your competition right….right?

You Must Already Know

Market research seems to be the last thing entrepreneurs add to their portfolio of business skills. When it comes time to sell, they can get frustrated as to why no one is purchasing what they have to offer. Let’s assume your product is something people want to buy. Now your job is to make sure they buy from you. Not only do you want them to buy from you, you want them to be ready to buy and open to buy even more by being an Opt-In customer. Tongue twister much?

Opt-In generators give your customers a way to say, “Yes…I want to stay connected with your business.”

Method of Opt-Ins

Your product is good and you have a website up and running. Now you’re targeting potential customers (and current ones) who would like to stay connected with you and are interested in your product or service. It’s time to pick a method to make this happen…

  • Email marketing
  • Direct Mail
  • Social Media
  • Micro Blogs
  • Text messages

and more…

Tools of the Trade

Depending on the method or style you are going with for capturing or collecting your customers permission to send them stuff, there are many tools to assist you.

Email Marketing programs like Aweber, MailChimp, Constant Contact and iContact allow you to create forms for webpages so your visitors can give you their permission to be contacted directly. They also provide you with a method of storing and managing all related content.

Social Media sites use Apps or Plugins which interact with email marketing tools or have custom code to collect your customers permissions as well.

Being Realistic

Breaking down the specifics for your particular business would be impossible in one article. What I want you to take from this information is that developing a good Opt-in lead generation method for your business will take careful planning, setting specific goals based on your products and services, and testing.

As an entrepreneur you have to measure the value of learning the skills necessary to put such tools to use (and at a profit) versus having an experienced team of professionals leverage the time and effort for you.

Yes, we do this everyday at Yaghi Labs. Traffic, Conversions, Testing, Marketing, Generating Qualified Leads and so much more…

We can tell you if using the Internet to grow your business is worth your time and money. And if so, we will work with you directly and provide the expertise needed to succeed and thrive online.

Learn about our special
Done For You Traffic Service Button

 

Best regards,

Yaghi Labs Team Member
Richard Kaulfers

Do Guaranteed Traffic Sites Really Work?

Don’t be misled by claims from some guaranteed traffic companies that they can deliver targeted traffic.

Hey, sure, guaranteed traffic sites work. They get you traffic and may even result in the odd sale or sign-up, but it’s a strategy for the lazy who are desperate for leads. They really can’t be bothered building a real business, so they look for the ‘quick fix’ type of marketing. :)

Here’s The Problem With Guaranteed Traffic

These offers are downright scams and these companies deliver bogus traffic in many different ways. Some companies will simply use “bots” that constantly visit your website until it reaches the hits they promise. Many customers report when they analyzed their traffic logs they received all the traffic from one IP address.

Paying for raw traffic like this is a waste of money. Most “guaranteed traffic” services use pop-unders which may cause your domain to become flagged by some anti-adware/security software programs. Additionally, don’t be misled by claims from some “guaranteed traffic” companies that they can deliver targeted traffic. They are still presenting your web site to people who DID NOT ask for it.

They Play On Your Emotion

You need traffic so bad you will do anything to get it. I remember it well, selling your own grandmother for some traffic action seemed like a viable option. :)

So you agree to pay a company $0.01, or sometimes $0.02, per person they can get to your website.

However…

The people these traffic scams are getting to click on your link are not people who really care about your business. They are people who are getting paid to click on your site.

Yes, these sites offer to split YOUR money with the person who clicks on your link.

If you still think it sounds like a good deal then by all means go and test it, but start really small.

Become A Real Entrepreneur

I’d say this is your best option. Put everything in place you need to run a real business. Learn how to generate traffic that converts to sales.

Inside the Yaghi Labs Internet Business Academy, traffic experts are waiting to teach you how to get traffic in volumes you can only dream about. Real traffic, sustainable traffic, people who are screaming to buy what you have to offer. 😉

See you inside,

lots of love

ewan :)

How To Generate PPC Keywords

Follow these steps to find your most high converting keywords.

“Angst: an intense feeling of apprehension, anxiety or inner turmoil”

Generating PPC keywords, or specific terms used to search for something on the Internet, can be a daunting and time-consuming task. Finding keywords that convert to sales can prove even more challenging and create a feeling of great angst in most marketers.

Our mission at Yaghi Labs is to eliminate the pay-per-click advertising difficulties faced by online entrepreneurs and small business owners worldwide. If, however, you would like to try this on your own, here are a couple of tips to help you begin… 

Keyword Research

The Google AdWords keyword tool and traffic estimator provides a great starting point for generating campaign-appropriate keywords and phrases. It’s a straightforward and simple tool that will give you a good indication of overall search engine traffic and related data. Research your niche market and ideal customer well before proceeding.  

google adwords keyword tool

Beyond the AdWords tool, there are many other free and paid options you can pursue. How effective these are vary from company to company but here are a few of the major providers of PPC keyword services: Keyword Discovery, Market Samurai, Keyword Spy and SpyFu.

Examples of the various types of data you should be looking for include: keyword trends, monthly and daily search numbers, level of competition, user and location demographics.

Analyze Your Competitors

An essential part of keyword research is to learn from, or “spy” on, your competitors. Why reinvent the wheel when you can get a head start by accessing historical data from your specific market. The information you gather will assist you in building a strong foundation of keyword choices which can then be modified and augmented.

Remember, you’re not only trying to create a list of relevant keywords which people actually use but ones that are proven to convert to sales. 

Perfecting A System Over Time… 

Here at Yaghi Labs, we develop our own proprietary systems for keyword generation, PPC ad creation and online business as a whole. Our complete Internet Business Academy course offers the best and most comprehensive training of its kind available today. Check it out at www.jimyaghi.com/ylacademy

How Much Should I Spend on a Good PPC Campaign?

A reader emailed me recently asking:

‘Ewan, how much should i spend on a good ppc campaign? I have heard some people say you need at least $1000 and others say it doesn’t really matter. I’m looking to start some PPC advertising with the website that you so kindly gave me pointers on. I know you have done some great things with ppc so i was hoping you could shed some light.’

Okay, now that i have stopped blushing :) this is a very good question.

Firstly, you’re going to have to spend some money in order to find out if it is a good campaign. If it’s created properly then there’s a great chance it will be…

…and then once it’s good (good meaning profitable)…

Spend as MUCH MONEY as you possibly can 😀

But for most, well, it’s not quite so predictable! They fall short when it comes to actually creating a good campaign in the first place. Everything from the very first keyword right to your sales page needs to be optimised.

Start with a small budget

I started with a large budget but am convinced that the more money you have to learn with, the more you will lose. I wish i’d started with very little as it forces you to learn faster. It’s a bit like when you always have tomorrow it’s easier to slack off today, right?

I also wish i had access to the Yaghi Labs Internet Business Academy when i was mastering PPC. I would have been learning from experts and my budget would have gone waaaaaay further. 😉

Most ppc students will NEVER find out what it really takes to become a ppc master and create money virtually out of thin air.

Shame for them :(

But you are reading this because you want ROI, yah? You want the lucrative returns that ppc platforms can deliver.

That’s what we are teaching people inside the IBA. Our students are learning what it takes to be profitable straight out of the gate. They do not go through the days, weeks and even months of trial and error, wasted ad spend and frustration that comes with it.

see you inside

lot’s of love

ewan 😉

 

What Is A PPC Landing Page?

how is your ppc landing page working? your ppc landing page should be like an ice cream sample… tastes good, and leaves the visitor wanting more.

a ppc landing page is a single page from a website where users land from a search engine after clicking on an ad. the landing page will usually display directed sales copy which is an extension of the advertisement or link that was clicked.

what does it do?

every part of the sales process is about selling the next step. the main job of a landing page is to entice the user to give their contact details in exchange for whatever you have to offer. it may be a free e-book or email series.

once you have captured the email address of the user you can start to build rapport and turn them into a raving fan of your business and loyal repeat customers.

what makes a good ppc landing page?

as i noted above, the main purpose is to get the user to give you their contact details, so the copy on the page should be laid out in a clear and concise manner. the page should leave the user in no doubt what-so-ever as to their next step.

** check this example of a killer landing page **

what not to do

too many websites shoot themselves in the foot by going OTT

they glitz it all up and give waaaaay to many options which does nothing but confuse the user.

from advert to sale, it should be a calculated process.

you like ice cream right?

you ever gone into an ice cream shop and tasted some ice creams? you STILL bought one didn’t you?

your landing page does EXACTLY that, gives ’em a lil’ taste and leaves them begging for more 😉

DO NOT ramble on about what your company has done since its inception 10 years ago, nobody cares, people care about what’s in it for THEM!

so always remember

it should be focused on the USER, not you!

lots of love

ewan :)

oh, ps, if you wanna learn more about ppc landing pages and everything else you need in order to set up an online business that gets you money, head on over to…

the Yaghi Labs Internet Business Academy

i’ll have the kettle on 😉

Do Any Universities Teach Classes About Google?

Do Universities Teach Google? The answer is Yes! Which ones? Here are four of the best Google University Resources.

[youtube=http://www.youtube.com/v/VfhEAD6FjO8]

Hello,

I’m Richard Kaulfers from YaghiLabs.

Today, we’re gonna be answering the question:

“Do Universities Teach Google?”

The answer is “Yes!” Universities teach Google.

Which ones? Well there’s a lot of them. Specifically, ones that I know off the top of my head, that have at least University in the name and the one that I’ve attended personally.

 

List of University Training and Educational Resources for Google:

1. University of San Francisco
http://www.usanfranonline.com/online-certificates/internet-marketing.aspx

I got my start with Internet Marketing here, particularly at the corporate level. Includes Master Certification, Google PPC. They are partnered with Google.

2. Fullsail University
http://www.fullsail.edu/

Private college gives Bachelor of Internet Marketing Degree

3. Google University
http://www.google.com/adwords/professionals/

Coding, API, Search Engine Marketing, Adwords, Analytics, Conversion

  • http://www.google.com/adwords/professionals/
  • http://code.google.com/edu/

4. YaghiLabs Internet Business Academy
http://jimyaghi.com/ylacademy

Check Chapter 7 on Traffic generation. Describes various methods, including Google.

 

My Recommendations

Beginners should start with YaghiLabs Internet Business Academy followed by Google University. They are both low in price and will get you started with Internet Marketing.

Courses like the one at University of San Francisco or Fullsail are much higher priced and useful for people who want to become advertising professionals.

Finally, I recommend you look into some Info-Marketing courses for specific, real-world-experience training. These programs are designed by people who are willing to share their knowledge and business experience.

Inquire at YaghiLabs Support (support@yaghilabs.com) about PPC Domination or PPC Supremacy for info-courses on Google and PPC. They are only available by request.

~Richard Kaulfers
YaghiLabs Writer

Computer Scientist Uses Cartoons To Write PPC Ads

If you struggle with writing PPC ads, then this article can change that — fast.

Here’s why:

Below is a “snippet” of an email my friend and AdWords “scientist” (literally — he’s a computer scientist) Jim Yaghi sent me recently after I mentioned to him how I use old comic book classified ads as “templates” for PPC ads.

Here is what he said:


Hey Ben,


thanks a lot for that! awesome. I actually use cartoons when trying to come up with graphical descriptions for that very reason. They also allow you to tap into a prospect’s inner child as they remember images like “seeing stars” when hit on the head, or the bump that grows on someone’s head when hit by a hammer, or the way people drift on the scent of sizzling sausages icon smile Computer Scientist Uses Cartoons To Write Ads

jim

Pretty cool, eh?

This is extremely valuable advice.

And all it takes to implement is watching a little mindless TV.

For 700+ pages of tips for making writing your ads (PPC, email, sales letters, etc) easier and more profitable, go to www.BenSettle.com


This was a user submitted article. Submit your own, share, or leave a comment below!

How To Get Amazing Conversions From Name Squeeze Boxes

Right so Raymond sends out an email and i’m not the type to quote from email threads, but this is educational. Raymond’s email has a SINGLE link. nothing else. Wow. Rude, right?

I clicked the link and was taken to this site where a guy does a study to test the two versions of the form to my left. You’ll notice the form with fill-in-the-blank exercise  actually significantly outpulls the traditional one.

Ferny emails back to tell us how excited he is about the concept.

Meanwhile, I came up with this example i might use on my “bugger off” optin box :

Hi,

My name is _________. Pleased to meet you Mr. Jim Yaghi. I’d love for you to email me some of your insights to marketing and your ebook on having a great time while keepin it real with the lord. You may email me at _________________.

Best Wishes,

_____________

Look at that, I even got them to tell me their name twice. Booyahh!

I haven’t tested this, but it would be worth a shot. If you get amazing conversions with it, let me know.

Basma on Affiliate Marketing Troubles with ClickBank and PPC

Hi, my name is Basma Yaghi. Jim is my son.

Over the past few months, Jim’s been showing me the ropes with PPC advertising to help me promote affiliate products from Clickbank. I was asked to share with you my journey here. And hopefully I can either inspire you or teach you what works and what doesn’t in affiliate marketing.

For the past 10 years, I’ve been teaching at the college of chemical engineering in one of the Arabian Gulf countries. Until my son came from Australia to visit me in April of 2008, I had never heard of affiliate marketing.

He used some jargon that with time I started to understand. At first, I took an interest in what he was doing only because I wanted to make sure my son is doing something that was worth having sacrificed his PhD education for.

During his visit I noticed he was busy all the time; writing articles, writing a book, taping videos, doing interviews etc. He was good at what he was doing and financially he was doing really well.  

Because I was working in a foreign country, I was not entitled to any retirement plans. So when my contract finished I would have to leave the job and the country and start fresh elsewhere. But as you grow older your opportunities of getting a job are reduced.  Jim and I were talking about this issue and he suggested that I leave my job and do internet marketing to have financial security at my old age. I laughed and said I can’t do what you are doing. He said of course you can, you were able to have a PhD. If you put your mind to it you will do it. I said why bother, I am 48 and too old to try and learn new things.

He asked, “Mum, what if I tell you, you can start doing affiliate marketing without having to do the amount of work I am doing?”

He got my attention. Late last year, I left my job. Jim passed onto me a link to listen to an interview with an affiliate marketer who was doing click bank and CPA offers without a website using PPC only. The guy was making a fortune with this. It sounded a lot easier than what Jim is doing. So I decided to give internet marketing a go.

Being an academic, I spent at least two months educating myself about mind set, internet marketing, PPC, SEO, web sites, key word research, copy writing, how to write effective ads, building a mailing list etc etc. Every time Jim called me to check how I was doing I tell him I am still reading. He must have gotten fed up with me. He told me this theoretical stuff is good but will not do you much good until you create a campaign and start advertising and leaning from your mistakes. 

Jim was writing PPC Domination at the time and he sent me the material as he wrote it. I studied his course and gave him feedback. Eventually, I thought I was ready to start promoting an offer.

My biggest problem was what to promote and how to choose the offer. I spent almost a month studying the criteria for selecting an offer. 

Why did it take me this long? 

Because I read a lot. Yet, the more I read the more confused I got and the more distracted I became. Different super affiliates teach you different criteria for selecting an offer and in most cases they are contradicting. I was so confused and extremely frustrated. I kept telling myself what have I got myself into? I better not waste more time, I should quit now this is not for me. 

Jim pushed me to keep at it. He said all marketers went through what you are going through and worse. I told him I can’t decide what to promote. He said it does not matter what you choose. I said what if it does not work? “Who cares?” he said. “I KNOW whatever you choose will not work straight anyway, you have to tweak your ads, test your keywords, there is a lot of work for you to do. I thought that was not very helpful neither comforting. Was it?

I finally chose an offer from click bank. What a relief! 

Then I had to do keyword research which I had no problem with, in theory. But then I had to decide how much to bid. Most marketers suggest to bid small amounts–like 20 cents and set $25 for your daily budget. But they do not tell you what to do next if you face a problem. They assume your campaign will be successful straight away. So I bid 20 cents and I waited a day but I only had a few impressions. I did not know what to do, so I went to the internet to find the answer to how to increase my impressions.

The material I found was about how to improve click through rate and how to increase conversion. Why no one is talking about impressions. How come they do not have a problem? I was so frustrated and honestly I spent days trying to find what to do to increase my impressions. Jim travels a lot, and at the time he was in the States. Because of the time zone difference, I did not see him online for many days at a time. In addition to that I did not want him to think that whenever I face a problem I ask him instead of finding the answer on my own.

Unfortunately, at the end I had to go back to him. The first thing he asked was, “What are you bidding and what is your daily budget?”

When I told him that I bid20 cents with a daily budget of $25, he was surprised.  He said no wonder why you are not getting impressions. Raise your bid to $1 and your budget to $500 and monitor your campaign closely.

I thought that is a lot to bid especially for an offer where you get paid $17 in commission per sale and the expected conversion rate is 1%. This means I will have to pay $100 to get $17. And I did NOT want to spend $500 a day. He said if you can get $500  dollars worth of clicks at this stage you will be lucky but do not worry you won’t use it all up. A high budget gets Google to display your ads more often. And if you establish a good click though rate your cost per click will drop and you won’t have to pay $1. 

Hesitantly, I increased my bid and daily budget. I did not sleep that night. I stayed by the computer.

Holy! My impressions started to soar. I paid $0.95 per click but I did not get many clicks. Jim said, “That’s GREAT NEWS. Focus on the positive. You now have impressions. After this you can start tweaking your ad to increase the number of times it gets clicked.” 

I spent around $20 dollars on the offer before I began having problems. As I found out, later, it was because I was direct linking. Straight to the merchant’s landing page.

Over the past few months I tried promoting 16 CPA and Click bank offers by direct linking. I made enough money to cover most of my advertising costs–which was nice. But I faced two problems with direct linking: expensive clicks, and the bidding war I had to get into because of sharing the same URL with much more experienced marketers. 

Eventually, my ads did not show often and conversions were very occasional.

I looked for a solution. Super affiliates suggest a “framing” or “masking” strategy for those who use direct linking. So, I bought a domain from GoDaddy for one offer and tried masking it. As a result my cost per click dropped, my quality score was good, and Google got off my case about the shared URL.  

According to a newly launched product on Clickbank marketing, if you are direct linking you can use domain masking.  Jim told me that Google does not allow masking and it will flag those who use it. 

So my easy options were gone.  

I still want to do direct linking especially if I want to test an offer. I do not want to waste my time creating a landing page for it before I am sure it is profitable. Direct linking is being promoted by big marketers and just last month I bought a product from Clickbank. I kept telling myself if they are able to do then it can be done. This time I tried direct linking on the content network. I had initial success, but my clicks cost around 71 cents when other people were paying 3 cents for similar offers.

Even with this high cost, I stopped having impressions.  I contacted Google support and was told to increase my bid, increase my budget and/or increase the number of countries in which my ads would show. None of this got me impressions. So I contacted Google support again, and explained to them that I did everything they asked me to do but my ads are still not running. They told me there is nothing technical to stop my ads from being syndicated on the content but they will check with their supervisors!

Finally, after 14 e-mails of communication between me and Google support the answer came; they said that they do not allow health and fitness offers on the content network.

The thing is, I was promoting other offers that had nothing to do with health and fitness and these were stopped too. Jim told me it looks like your account is flagged. Google did not tell me they flagged my account. I ran the same campaigns on the search engine and I got impressions but I still had the same problems related to direct linking.

I was puzzled because Google did not tell me my account is flagged and I see fitness ads on the content network, so why are mine not allowed?  Jim then ran one of my offers on content network using one of his own accounts…and guess what? He got impressions. So we concluded that Google is not happy with my account but we are not sure why. 

I tried advertising on Yahoo. I had no problem with direct linking but Yahoo traffic is very little. I would get 1 click a day per ad group and sometimes 1 click/ a day per campaign. I had so many ad groups per campaign, but although yahoo’s traffic is little, most of my conversions came from there. The new issue was that conversions were occasional conversions and I could not make any conclusions from the results.

At this point, I have had it with the whole marketing business. I told my son I am sick of this. I better stop and save my self the extra tension but deep within I did not want to fail. I never failed anything I attempted. I am not a quitter. I will not forgive myself if I stop now. I invested a lot of time and money in this I can’t leave it now. Others were able to make it work for them, I should be able to but I must find a way that works for me. 

 My son said mom stop looking for easy ways. What these guys taught you might have worked for them. You learnt a lot and you gained a lot of experience in what does not work. Now, you must focus on building your own business your way and learn what works. No more quick get rich schemes.

I was not looking for get rich quick schemes, I am not stupid to believe it. I was made to believe that it is possible to make a business without a web site, a mailing list, a product etc… This is promoted by gurus and super affiliates. 

I had to take another direction. 

I realized that if I want to have a proper internet business, I must build my own web site and start attracting people to it. To do that I should give away something of value first. So I came up with my own give away–a single page with my unique personal touch.

It outlined a scientific experiment (since I am a scientist by training) about what works and what doesn’t with weight-loss. I already had some experience with this because over the past few years I changed my diet and started a successful exercise routine that helped me lose 15kg over 3 months. Later, many of my female colleagues had asked how I did it and I showed them with excellent results.

This became my unique selling point that would help me sell not JUST one affiliate ebook on weight loss, but all kinds of related affiliate products.

Of course, this meant a new learning curve.

How would I build a web site? It all seemed so difficult. I never did that before.

It turned out it is not a big problem. Jim gave me the link to a capture page generator program he designed. I answered a few questions and had a page in minutes. 

In addition, I took a few HTML lessons to understand how to modify the page to look nicer. After a few tweaks in Frontpage, I was ready to go. 

Since I didn’t know the problem with my Google account, I started a new one. I started by only advertising my landing page on the Google search network. I used only ONE targeted keyword with its broad, phrase, and exact match. I started my bid with $2 but I got clicks for an average of 60 cents over several days.

My quality score is good finally. And I don’t share the same URL with other marketers. In fact, I don’t even share the same offer any more because of my own landing page and autoresponder series. Every day I add one extra keyword to increase my traffic gradually. I modify my landing page to suit each key word theme to maintain my quality score. 

I was under the impression that building your own web page requires a lot of work compared to direct linking. But the truth is once I created the landing page the amount of work I do is minimal and the results are much more promising.

Over the next few weeks, I’ll be sharing with you any other discoveries I have about being a “value-added affiliate” of Clickbank products.


To be trained by Jim in PPC advertising, check out PPC Domination.

My “PPC Domination” Debt

Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That’s a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.

I’m writing with very sleepy eyes.

Today Magnetic Sponsoring gave the go-ahead to all their affiliates to begin promoting PPC Domination. That’s a brand spanking new course designed specifically for Network Marketers and Home Business owners to learn how to go from ZERO leads per day to over 150 leads using Google Adwords.

 

PPC Domination (How to Get 100s of MLM Leads Using Google Adwords)

Had I kept an organised blog back then, I may have even bored you with daily updates of the three agonizing months it took to produce the course. IN VIDEO.

 

But luckily, you’ve been spared.

Within the hours of video that make up the bulk of this course, I share how I have been producing my home business leads for the past two years.

When we launched the beta of this course back in November, I had no idea we would sell out so quick. And then I spent the next few weeks nervous waiting for some kind of feedback. None came for some time.

Little by little, trickles of our beta testers began to add me on Facebook and Twitter. Small “thank you” notes and mini-testimonials of their results in their add requests.

What truly humbled me was when Mike Dillard wrote in asking for their testimonials and results…MANY MANY people were so generous with their time. They responded. I literally saw FLOODS of reviews from our testers. 

So I want to take this opportunity to thank you all. Everyone who beta tested the product and asked questions on our live calls. Everyone who sent in a testimonial or review, written or video, positive or negative. I am very happy to have helped serve you all!

Most of all, I want to thank my friends Mike Dillard and Tim Erway for their constructive criticisms, for coming up with the idea of this product, for helping me structure the material in a way that everyone can understand. And of course, for helping me reach you.

I’m also very grateful to Dr. Sane Yagi and Dr. Basma Yaghi who were actively involved with me in testing the content for understandability by newbies. They loaned me their lack of expertise and knowledge in Internet Marketing and PPC.  Sane helped me create examples and specific slides. Basma was my guinea pig;  before anyone else took the course, she took it. Then she used what she learned to begin a new career in CPA marketing.

If you missed out on the beta-launch of PPC domination and you don’t want to miss out again, then register to get the free PPC Domination videos showing how I get 150 MLM leads / days, how Sophia and Aaron Rashkin are getting 90 leads/day, and the top 5 mistakes people make when using Google Adwords.

Of course, you’ll also be reminded on the 19th when the course is officially launched!

Register for PPC Domination Now

Jim Fights Some PPC Demons (and 16 New Leads / day)

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Hi guys and girls!

My name is Jim Yaghi and you’re joining me on the second video of my coffee adventures.

For this adventure, and over the following weeks I’m going to scale up my Pay Per Click campaign from the 150 leads a day it’s bringing now to 3 times that — 450 leads a day. This is a stepping stone toward the eventual goal of 1000!

Last month I attended a live event in Las Vegas at the Venetian hotel called Inner Mastermind. If you’re into it, I shot some fun videos of my trip for that event. You can find them on my blog or Facebook.

Anyway, this month a product launched by the name of the Arbitrage Conspiracy which was a product of that event. In case you’ve been hibernating under a rock and you didn’t hear all the buzz, the story goes that three young fellas from Canada were consistently pulling in as much as 150,000 dollars PER day online using Pay Per Click. What was more interesting to me was that Aymen, the main speaker at the event told me that they spent between 50-100 thousand dollars a day on pay per click ads alone.

Naturally, when I was invited by my friend Mike Dillard to attend and represent Magnetic Sponsoring there, I jumped up. Within a few days I got on a plane and flew over from Jordan to Vegas!

There wasn’t a great deal of difference between what they were doing with CPA and what i was doing with home business opportunity leads using pay per click. I used Google Adwords and Yahoo they used Adwords and Yahoo. They also used MSN and some other smaller and less trafficked pay per click engines–which honestly i can’t be bothered with right now. I tried MSN before and their conversion tracking was making mistakes so I abandoned it.

Also, Aymen’s team were making customised landing pages for each keyword and placing a single keyword in each adgroup–and so was I.

None of their keyword research tools were new to me. They used the Google tool mainly, a few misspell and typo generators, word combiners, alexa, and so on–i was doing that already.

But i learned two very important lessons. One was the use of automation tools to build up massive keyword lists and upload them all in one shot. Obviously they didn’t filter these keywords too much becuase no one could do that to a list of 1 million words. Their strategy was to first sweep the market with these million keywords and find keyword types and themes that showed SOME results with low bids. And by tracking the keywords that worked, they would kill the ones that wouldn’t convert. And they would laser target their attack to improve their click rates, click costs, and conversion rates.

So as soon as I got home, I got to work.

I pulled up alexa and used its related sites feature to find domains in the network marketing and home business industry. A small list of about 50 domain names came out. I then used a typo and misspelling generator tool to turn that into a list of around 800,000 keywords.

Oh but Google’s quality score would shut me DOWN if i tried to upload those keywords to my account. Instead, i posted them to Yahoo becuase it’s less strict. Several hours and yahoo accounts later, i had the keywords all ready to go.

Ok, let’s pause for a minute. I’m in phase 1 right now. Remember the 3 challenges i have to go through? Impressions, clicks, and conversion.

Right now, I’m focused on phase 1 ONLY. Keywords that get impressions. That’s all i care about.

Well Yahoo gave me impressions–very few. In my experience, Yahoo has always been weaker than Google for the Home Business niche–maybe someone else has better luck with Yahoo than i do, i dont know.

Not to worry. What’s next?

Well, I’ve gotta take this stuff into Google where there’s lots of fish. Out of the 800,000 keywords, i had to choose! I sorted all the campaigns by impressions and took the top 4 keywords from each campaign.

Now I still worry about the Google Quality Score since i’m really not focusing on Click Thru Rate or conversions–i want to keep my landing page generic. So i figured i’ll place these keywords on the Google content network first. Again, that’s a much less strict place to advertise than is the Google search.

I ran this for a few days and lo-and-behold…not only did i get impressions and clicks, but i got a super high conversion rate!

Now i get about 16 new conversions from that little experiment. Not bad but i gotta get disciplined about repeating this a few more times.

Go try this out for yourselves and let me know how it works. Meanwhile, i’m gonna go fight my demons and report to you in a few days.

Take Care.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.