Opinions Are Like A******s…everyone’s got one!

Hey big shot. 😉

Seems like yesterday’s email hit a sore button for many MLM defenders.

One funny guy said on Facebook, “I always like to give my opinion: All the alternatives for passive income you gave as examples require a large investment which few people can afford. MLM is the ONLY way to get passive income that ANYONE can afford.”


My response:

“Opinions are like assholes…everyone’s got one.”

Haha…difference is when you have traffic and a mailing list thousands will hear your opinion. His will go unheard.

So at the risk of sounding politically correct, allow me to share my view.

The point of yesterday’s email was not to rag on MLM…

Please make no mistake about it though, I THINK MLM IS NOT A BUSINESS IN THE FIRST PLACE. But hey I don’t mind getting traffic for clients who want to build a MLM. It’s their choice what to do with the traffic I send them.

But I digress…

The point that MLM is the ONLY passive income anyone can get is stupid.

Many of the examples I gave yesterday required NO sign-up fee and little investment. Whereas MLM DOES require a sign up fee.

Also, in my examples, any money you invest goes toward buying something useful that works. Whereas, the sign up fee you pay to join a MLM is just to get products that you’ll probably store in your garage or consume yourself without any business use.

Unless you join an ONLINE mlm, in which case you buy the right to market someone else’s system. Still, you don’t buy a passive income.

Furthermore, the point I made yesterday was that there are other passive income alternatives that have a HIGHER SUCCESS rate than MLM. Just because it’s something “anyone can afford”, doesn’t mean it’s a winning investment.

I’d BORROW the money to invest in a business I had a good chance of succeeding with ANY DAY over putting in $1 into something I’d most likely fail at.

But still, that’s not all I said.

I said that people who want MLM for its passive income have:

No money

No skills

And don’t want to do any work

No matter what the business model, passive income will require AT LEAST one of the above.

So even if you have no money and no skills and you believe MLM is the ONLY way to get a passive income, you better be prepared to make up for your lack of money and skills with 100 times as much work.

On the other hand, if you have a little money with no skills but you’re willing to do a little work, then you can put your money to work:

Pay for advertising (PPC)…and…outsource what you don’t have the skills to do!

When you get our Done-For-You Traffic Consultation, we build a traffic campaign for you AND give you the option to run it on your behalf for a TINY monthly fee (<$100).


Use the link above to sign up for a custom-built advertising campaign. And oh, next time you have an opinion, at least you’ll have a mailing list to share it with.


The Emergency

Yesterday was rough. My wife got a phone call which had us racing out the house like crazy people.

No, I’m not talking about the Irish Public Drinking Holiday I accidentally referenced yesterday.

Actually, had I known it was St Pat’s day in the morning, I probably would’ve read to you in a Japanese accent instead.

Anyway, like I said, we raced out of the house in a panic. Tears streaming down the “ole ball an chain’s” face, leaped into the car, and tore out the driveway with the speedometer needle JUST below the speed limit.

“HURRY, HURRY, HURRY!” she screamed.

I’m going as fast as the law allows.

“COME ON, let’s go! I swear to god, I’m going to KILL HIM when I see him; I told him a million times to take it easy.”

How ironic. She wanted me to speed–and yet she was going to kill her sister’s husband FOR speeding. Hmm.

Anyway, from what I gathered through her tears, the sister’s husband, with both my in-law sisters & mother in the car, crashed and flipped it. The entire family was in ER at the hospital and nobody knew who was injured and who wasn’t.

So what does this have to do with you?

It’s a lesson in Reputation…

You might not have figured this out yet, but your reputation dictates what you can and can’t get away with.

Say, you write real serious-tone emails, proper grammatical English, full sentences, etc. Then you pitch a product on organization and time-management, you’d probably do well with it.

Me? Not so much.

But I can get away with shocking emails like the “Gay Slur” one, because of my rep. You couldn’t.

My rep as a traffic expert allows me to sell “consultations” that are worth $$, whereas if you tried to sell a consultation in this market, I’d laugh at you.

Yah straight up, we laugh at no-name fools going around selling consultations and coaching in MLM and financial planning, and copywriting, and traffic. Their gut tells them, they can’t REALLY pull it off, so they always price it @ couple hundred bucks, and then they try to “one-up” the real experts they imitate by adding lots and lots and lots of one-on-one time.

Like all the one-on-one time with a fool is better than 1 minute with the wise. Lol.

We laugh because that whole notion is IMPOSSIBLE to scale.

And we laugh because, wow, their time is so cheap.

Doesn’t work!

Reputation is EVERYTHING. If you have no reputation, don’t try to pretend like you do. You’ll get a reputation for being a laughing stock. You’ll get a reputation for crappy, poor quality.

And no matter what you do, you’ll never be able to shake a bad rep.

See, my wife’s brother-in-law was unfortunate. He had a BAD reputation for being a speed-demon.

When the accident happened, EVERYONE assumed it was HIS fault.

Police ruled he was NOT at fault. He wasn’t speeding that day (according to him). The person who hit them came racing out of a side-street while they were on a main road.

But his reputation was sealed. Regardless, I heard whispers throughout the ER waiting area, “he HAD to have been speeding. It MUST have been his fault.”

So guard your reputation jealously. Don’t pretend you’re an expert. The only person you’d fool is yourself. Everyone else just laughs.

Need to build a reputation correctly? Don’t know what to sell without a reputation?

Let’s chat… http://jimyaghi.com/traffic



Fwd: Open Once More…TRAFFIC!

yesterday, i wrote to tell you about a special project we ran in 2010 with great results.

This year, traffic has been harder to get than ever. Especially for info-product marketers, affiliates, and Home Business distributors. Google and Facebook have both been cracking down, knocking out businesses left and right.

Even permanently banning advertisers from their networks.

So where to from here?

What you might not know is that Bing, the second most popular search engine attracts over 30% of the current search market-share in the US…and is increasingly getting better and taking searchers away from Google! As of 2011, it is the fastest growing search engine of all.

Microsoft merged with Yahoo! search in late 2009 and now includes their searchers too.

Better yet, it is the default search for Internet Explorer which is used on 85% of the world’s computers. Most of which do not change their default search.

They have made strategic partnerships with Facebook and several mobile operating systems too.

What this means for us advertisers?

If you don’t advertise on Bing, you could be missing out on a great audience of searchers.

The best part is, Bing has a much less restrictive policy and ad guidelines for Affiliate marketers and Business Opportunities.

It is cheaper to advertise there than it is on Google.

It is easier, with far less competition.

And by advertising there, you are basically in the same “wild-west” situation many of the multi-millionaire gurus today enjoyed in the old days…when they launched their great success stories they still share.

In fact, i’ve used Microsoft to get hundreds of leads for as little as 30 cents each. Something few dream of on Google!

But there’s a different approach to advertising with Microsoft. If you try to use the same keyword and ad strategy as you did (or would have done) with Google, then you are unlikely to see ANY impressions.

One guy i spoke with recently told me he had great difficulty getting ANY impressions on Microsoft.

But that’s because he assumed it worked the same as Google.

Not the case. I have a flawless method i use with Microsoft to get impressions, clicks, and leads for far cheaper than any search. And people attracted through Microsoft BUY, because they have a lot less options there than with Google.

It is unlikely that a searcher who searches with Microsoft and finds our websites will ever need to click back and try a different advertiser.

We’ll help you get traffic and buyers from Microsoft search. Check out the email i sent you yesterday…here it is attached below..


Yo…Great news!

If you’ve been struggling with traffic in 2011, and haven’t had much luck getting sales at your website…then i have just what you need.

Check THIS out…

That’s right bitches.

“Let There Be Traffic” is back, and it has some pretty sweet upgrades, never available before.

Not only do you get tons and tons of traffic…you get the one thing in the world that’s more important (check page 12).


~ jim

How to make a $1,000+ Product

this quote is bloody hektik…

“You know how to survive? You make people need you. You survive because you make them need what you have, and then they have nowhere else to go.” — Young Bill Gates in Pirates of Silicon Valley.

so if my email from yesterday about our Strategic Alliance Deal has you pondering, “how the heck am i going to make a $1,000 product to sell?”….

… then, this is how:

Make people need you  – and – make it so that they have NOWHERE else to go but you.

what i mean is, you do NOT necessarily take $1,000 from each customer all in one go – there’s other ways too.


1. Create a very high-value product or service worth $1,000 outright and collect its price in instalments.

2. Break your product into several parts that depend on one another, and then sequentially sell them for smaller prices that add up to $1,000.

3. or Create a product that customers will need to buy monthly – and collect $1,000+ over the lifetime of each customer.

Easy enough?

When you partner with YaghiLabs, we will NOT leave you on your own to create your product. That would be too much of a gamble for us.

The product we sell for you, has to have people who need it. Otherwise it won’t sell.

It’s our job to find AND create that need for your customer.

With you, we have to figure our what the right product to create and sell is. In addition, we tell you…

– At what price point.

– How many pieces it should be broken into.

– How to represent the product.

– What it should look like.

– How to structure the value within the product.

– Who should work on it.

– The process by which you (or your staff) will work on the project.

– Which medium it should be delivered in.

– The sneaky ways it should sell the next product.

– and more.

Remember, we’re your “Venture Capitalists” – here to ensure our investment in YOU brings back an ROI for our partnership.

That means, although you’ll still be leading your product development and fulfilment … we will be with you every step of the way advising you and guiding your processes, choices, and management.

So relax, you won’t need to figure out how to create a $1,000 product yourself. We’ll help.

Read more about our deal here…

Apply today to team up with YaghiLabs and access all our skills and expertise to advance your next big project!


Eye-Ball Magnets

Initial results are in for the poll we took yesterday.

POLL: Photo or Drawings of a person, which gets more attention?

we put the question to vote using two otherwise identical Facebook-style ads. around 174 people voted–and some of you even elaborated and explained your choice.

The Outcome:

  • Photo: 60%
  • Drawing: 40%


Should you use PHOTOS of people in all your ads now?

probably not…here’s why:

my poll is flawed.

Psychologists found that when people are surveyed about their buying behaviour, they lie. Not because they necessarily mean to mislead – but because they want their answer to be perceived to make sense.

our poll, is essentially a survey (so it’s results are not scientifically connected to how it would perform in an ad). what it fails to do is capture a “first reaction”–that’s what an ad in the sidebar of Facebook does.

instead, the poll captured the well-thought-out opinions of our subscribers as to why one ad should beat the other. theories, basically. the kind of info you’ll find in online courses.

and That’s the Trouble:

and that’s the trouble with copying other online marketers. everyone has an opinion which they can justify in a way that SOUNDS good. it may be right… or it may be totally wrong for your application.

the truth is, most have no idea about how to visually command attention. we, on the other hand, recognise and study it.

Which Ad Wins in a Real Test?

i’ve actually run and tested both pictures in real ads.

the drawing of the girl gets clicked more than the photo – i could give you a bunch of theories about the psychology of the fantasy-woman and other nonsense. but it comes down to one thing…


the person in the DRAWING is cut out from a contrasting background. Which catches the glancing eye and forces it to focus.

the PHOTO on the other hand is dark. from the corner of your eye it looks like just a black box-shape. which, arguably gets attention too…except we don’t benefit from PERSON-RECOGNITION.

which is why we put a person in the ad in the first place!

i dive deep into the topic of attention in the IBA. and if you havent enrolled yet, this is one more reason you should.


there’s the link. click it and find out more about the 9 modules of the course.


Double Digit CTR – Part 2

Page May Have Missing Text

Today, I want to share with you Experiment 2. But before I do, let’s talk about a couple of your concerns here:

Why is a high Click-Thru-Rate (CTR) & Zero Conversions Considered a Success?

Something I left out yesterday was that I was testing my keywords with a brand new landing page that had never been run before on any PPC experiment.

I would normally NOT test more than one variable at a time, but the double-digit-CTR was an unexpected bonus result. Because, at the time I put up the new page, I was trying to improve conversion rates, not click-thru.

When I started, I was convinced that the new page would perform better than any other before it. After all, it had all the elements of sound marketing and was extremely Google friendly as was seen by my very high Quality Score.

Unfortunately, this was a bad assumption.

It converted nothing. So after I made my post yesterday, I changed the target URL to the old landing page that used to convert at 12%. When I did, I finally started to get some conversions!

Either way, though, the high click-thru-rate was a good result. Because you can’t get conversions if you’re not getting enough clicks. By increasing click-thru, I increased the pool of visitors to my site that I could potentially convert with a better landing page. I can then spend the rest of my time working on finding that winning, better-converting, landing page.

Scrapping the new- and returning to the old-landing page was the first step.

Should You Ignore My Previous Advice About Having Only One Keyword Per Adgroup?


The advice is based on an important adwords principle that will never change. Always, always, always keep your adgroup keywords around a single very tight idea. Your keywords and ad should be a perfect match for one another. You get ultimate control with a single keyword.

Adding hundreds of keywords into the same adgroup was just a temporary research phase that helped me avoid customising new ads for all my keywords without knowing which ones are worth my time.

It cost about $30 to find out.

But if i continued to run this as is, I would lose that $30 every single day.

Experiment 2: The Control…

This morning, after a full day’s worth of data, I studied my keywords closely.

I sorted by CTR and considered breaking the ads with high CTR out on their own.

Bad idea. Some of those keywords only had a few impressions with very high CTR. With the passing of time and more impressions, those keywords may sink to the bottom.

Then, I considered the ad position. I looked at keywords that had lowest rank and considered increasing their bids. But what would that do?

It would get more clicks…but not conversions.

That’s an experiment best left for another day.

Several ideas later, I decided what to do: I sorted by conversions and found I had THREE top performing keywords. These were the “diamond in the rough”. Their combined CTR was 9.28%. Not quite a double-digit-CTR but still very high. They had several hundred impressions each from yesterday’s experiment. And each had converted at least once in the last 24-hrs.

I paused all other keywords. They were just costing money and would distract me if I left them on. I’ll come back to them later.

Meanwhile, I let the three sexy keywords keep running.

Today’s experiment is called the “Control”.

I will run them for 24-hrs without changing anything. I want to see if they continue to perform well after having swapped back to the original landing page. It’s probably a bad time to run such an experiment because it’s Saturday and that’s rarely a typical day.

On the other hand, I just need some preliminary data to tell me it’s worth working on the landing page. I’ll run more “statistically sound” experiments later on the landing page.

Stay tuned, let’s see how this pans out.

you to HAVE for is yr in,.

KWBrowse: A Lateral Keyword Research Tool

I got a pretty cool email yesterday.

I’m actually in a cafe called Lemon right now in Abdoun with some friends but I wanted to whip out this really quick post. The email was a link to a video about how to troubleshoot your Adwords account and diagnose quality score problems long before your quality score value changes. It’s part of a paid PPC newsletter I subscribe to, so I can’t share that video with you. But I want to tell you about a tool they suggested called KWBrowse that gives new keyword suggestions.

This tool is different from many others I use in that it gives new LATERAL keyword suggestions.

Most keyword tools will ask you for an input keyword as a seed from which to derive other suggestions. This is good when you want to go deep in your campaigns and get longer-tail suggestions.  However, KWBrowse gives you a graphical representation of keyword groups that help you go WIDE in your campaigns. You can take their suggestions and plug them into the Google Keyword Tool.

Check it out at http://www.kwbrowse.com/

Try it and let me know what you think!

To learn more of Jim’s PPC advertising techniques, check out PPC Domination

Does Google Hate Affiliate Advertisers?

Yesterday I was forwarded a message from a distressed fellow reader who discovered all his campaigns were disapproved for violating Google’s terms of service.

Here is his story (as posted in comments):

Scott Phares •  Jan 31, 2009 @2:49 pm

Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses. As a result, they have disallowed all ads forwarding to affiliate links/sites, bridge pages that then forward to an affiliate site, and any site that contains or mirrors all or portions of a parent company site. Even my ads for my own personal site landing page and home business web sites went down. They did not disapprove them, but they lowered my Quality Score so low that the ads never display. So be prepared, you may not see this happen until you edit or create a new ad, then Goggle will review all your campaigns, that’s when all your MLM, home business and affiliate ads will drop. I moved all mine to Yahoo last night until we all can come up with a solution to this.

This is going to shut down every ad anyone has running on Google as an affiliate for the Magnetic Sponsoring products. See http://www.perrymarshall.com for his video on Google Tightening the Screws Again, he is having a live call on Monday at noon CST concerning this, don’t know if he will have a soluton or not.

I went to investigate immediately…could it be true? Is Google shutting down affiliate advertisers for good?

Should we panic?

It’s unlikely.

Two years in the online advertising game, the rules have changed many times for me before too. People predicted doom…businesses shut down because they couldn’t generate traffic any more, people were angry, fingers got pointed…

And yet, online marketing lived on. Fortunes were made by others.

In fact, I was only a small-fry for many of those changes. Yet, here I am today: Still generating tons of Google Adwords traffic, still making sales, and still in Google’s good books. So far anyway 😉

I gotta admit, though, Scott’s message sure made me nervous.

First thing I did, was to get in touch with Adwords support. I asked for the latest policy on affiliate advertising.

Don’t click the link yet, but here it is: http://adwords.google.com/support/bin/static.py?page=guidelines.cs&topic=9271&subtopic=9280

Let me save you the distraction of clicking through to the policy page. This is the first line you’re going to read:

We do not allow data entry affiliates to use AdWords advertising, but all other affiliates may participate in the AdWords programme.

And don’t beat yourself up about not knowing what a “data entry affiliate” program is. Although Google’s help links the text to a dead page, I saw this very rule back in April of 2008. So nothing has changed there. NOTHING at all.

Data entry affiliate programs are dodgey. You guys are a good bunch and I don’t recommend you get involved in such things. (If you’re involved in dodgey stuff, you’re disowned ;))

Most of you here have your own legitimate business (info marketing business, small business, network marketing, mlm, direct sales). The-other-most-of-you promote affiliate products from sites like Clickbank, Commission Junction, and maybe Hydra and NeverBlue. You guys are all safe.

The sentence i ripped out of the adwords policy basically translates to:

“You Are Allowed To Use Google Adwords To Advertise Your Business”

Next, on the above policies page, Google says that they “monitor” and “don’t allow” the following:


  • Redirect URLs
  • Bridge Pages
  • Framing


I don’t remember the last two items on the list because it’s been some time since I’ve revised this page. But if you’re a PPC Domination customer or you’ve been doing Adwords for any length of time you know by now that redirected URLS (also known as URL forwarding) are not allowed.

This means, you can’t register a godaddy domain and use its URL-Forwarding option to redirect its visitors to your affiliate URL. Adwords imposes this rule by insisting that you use the same top-level domain on both your display and target URLs. That’s nothing new, that’s why I told you guys to use the masking option too (we’ll get to that in a second).

Until yesterday, I’d never heard of a “Bridge Page“.

A quick definition search on Google uncovered these definitions in context for a “Bridge Page”:


  • is similar to a “Doorway Page”, because it is an entry page into a website designed to target keywords that are usually absent from the …
  • Another term for a doorway page.
  • Also known as a doorway page, an information page, or spam. A web page created for the sole purpose of ranking well in the search engines. …
  • These are keyword specic pages made specially to rank well in search engines. It acts as an entry point through which visitors get in to the main …
  • Like a “Doorway Page”, a specifically designed entry point to a web site.


A quick skim of the above reveals that a bridge page is a piece of internet spam. It’s a page whose purpose is JUST to bullshit Google and other searches into believing that relevant content exists on this site. Does that sound like a nice thing to do?

No. We’re marketers here, guys. We don’t want to trick anyone to click our ad. It costs us money for untargeted traffic. So I hope you’re not using nor were you contemplating using a bridge page.

And finally, framing.

Here is where we run into trouble. Because I’ve advised many beginners to use URL masking/cloaking to avoid creating landing pages for adwords. This had, for some time, been a valid alternative to using domain forwarding on the merchant’s page.

Masking or cloaking works by using an HTML element called a “frame”. It’s a way you can embed one webpage inside another. Usually, you take the affiliate page from the merchant and embed it in a single page on your own domain so it appears like the affiliate page actually came from your domain.

Let’s be straight up here…URL masking is a deceptive practice.

I only suggested it as a temporary solution for people who wanted to start advertising in adwords. Unfortunately, the recent banning of “framed” landing pages makes your life a little harder–Particularly if learning to make landing pages was something you planned to put off till later.

On the upside, you were going to have to create your own landing pages eventually.

Effective and profitable Pay Per Click advertising really requires that you have several different landing pages to better match each keyword you bid on.

I know that not everyone’s tech savvy–but it’s easy enough that anyone can learn it. Yes, even you grandma–I mean, hey, we’re internet marketers! Roll up your sleeves and learn it. Or if you got the money to hire someone to do it for you, go for it.

If you guys ask for it, I might have to release a simple guide for technically challenged people to create their own landing pages.

Anyway, the Adwords Affiliate policy page continues with suggestions of what Google would like to see on advertisers’ landing pages. Consider these, not just as suggestions, but as an exact formula for getting dirt cheap advertising on Adwords. Following this advice will qualify you for Google rewards of cheaper click costs, more exposure, and higher profit.

Consider these guidelines as the rule book for staying in Google’s good books, even if the policies change.

And by the way, in case you were wondering, I’ve checked on my affiliate campaigns–and they’re all running. I’m getting cheaper clicks, more leads, for less bucks. Do you know why?

Because Google’s policy change has thinned the herd–again.

So, “Thank You Google for changing your affiliate advertising policy!”

To learn more of Jim’s PPC advertising techniques, check out PPC Domination.