It’s been a while, eh?
You might be one of many who wrote to me wondering if i’d removed them from my newsletter or something.
What’s been happening though is…well… raising a baby is full of pleasant…and sometimes not so pleasant distractions that end up with you in the emergency room on 4 different occasions in two months.
But that’s not what’s been keeping me from you!
I’ve been working on something really special for you which i just finished today. There’s still some “clean up” to be done, but it’s more or less finished.
And i’m not opening it up right away, because it’s a software tool that needs to be “stress tested” before it’s production ready.
But there’s an opportunity for a few of you to get in on the test.
Here’s the gist of what my tool does.
It’s a website surveillance camera.
I’ve been using it at my own website for a little while to quite literally (and secretly) watch you and other users while you’re browsing important pages on my site, like sales letters, mini-series, blog posts, and lead capture pages.
The idea came to me a long time ago actually..
i mean i drive traffic to all kinds of landing pages and sometimes, even after years of doing traffic, you get your landing page converting at 20% and you’re happy…but then you wonder what happened with the other 8000 visitors who didn’t optin or didn’t buy?
And sure there are plenty of tools like Google Analytics, Crazyegg, clicktale, etc, that try to give you some insight into what’s going on…
but their data is too delayed, too summarised, often inaccurate (as i recently discovered), and very very STATIC.
Sometimes you want to know “What went wrong?”…not just “What went better than what”
So a couple of months ago, i had two different clients i was driving traffic for…
One whose landing page refused to convert a single lead, even after 10 or more landing page variations and two different offers were tested.
The other, whose landing page was sporadically converting ..and i think the conversion average rate was around the 2% mark.
Frustrated, i decided to go ahead and write a tool that does exactly what i want…
Show me a real-time screencast of what happens when visitors visit.
I think it took me a few hours to get a barebones version going.
That day, i watched each user session as it came in. And i saw some very interesting things.
Like, people reading the privacy message just before clicking the submit button on the optin box.
And you can tell they’re reading because they actually move their mouse like a child would use its finger to read.
I watched people stumble over silly things, for example, clicking frantically on the headline at the top of the page, and leaving in frustration without ever realising there was more if they’d just scroll.
Every time i saw something confusing or stumbling my visitors, i immediately fixed it.
By the end of that day, both pages were converting pretty well.
But i didn’t know how well until the next day, when i hit a CONSISTENT 46% optin-rate. A 2,300% boost in conversion with just a few simple tweaks.
Tweaks i would have never thought to make had i not seen with my own eyes what was going on.
that’s just ONE of the many things this tool does.
It also lets you monitor attentiveness and understand which parts of your page are getting skipped and which are being read.
It lets you record sessions and play them back later…or monitor them live as they come in.
And it’s insanely accurate.
I’m quite proud of it.
Does that sound like something you’d benefit from?
Wouldn’t you like to know what’s going on at your site?
Why your clicks don’t translate to leads and sales?
If so, shortly i’ll be opening up a beta test and selecting 10 of my Traffic KickStart students to try this new website surveillance tool for free.
Why only KickStart students?
Because i need people who ACTUALLY get traffic, so i can figure out the load limits of my server before we go to production.
So if you haven’t learned the Traffic KickStart method, what better excuse do you need?
Instant traffic and a pretty nifty way to convert it!
Here’s where you learn KickStart:
Oh and if you’re already a KickStart member, i’d like to hear from you if your website gets in the vicinity of 10,000 hits a month.
Priority will be given to people who are already generating a reasonable volume of traffic.