Brain Food for the Up-Late Marketer

I’m a creature of the night.

Since I was in high school, I preferred working when everyone else was asleep. Some how, the quiet of the night helps me be more productive and creative.

Of course, all the hard work makes me hungry!

If you were to ever visit me, you might be surprised to hear clanging of dishes, and pots and pans in the kitchen when I get the midnight munchies. My snacks are usually quick to make, light, and balanced. It’s about the only way I keep healthy lately since I rarely get any exercise in the winter.

One of my Simpler "Midnight" Snack Trays I've Made Famous on Twitter
One of my Simpler "Midnight" Snack Trays I've Made Famous on Twitter

I’m a creature of the night.

Since I was in high school, I preferred working when everyone else was asleep. Some how, the quiet of the night helps me be more productive and creative.

Of course, all the hard work makes me hungry!

If you were to ever visit me, you might be surprised to hear clanging of dishes, and pots and pans in the kitchen when I get the midnight munchies. My snacks are usually quick to make, light, and balanced. It’s about the only way I keep healthy lately since I rarely get any exercise in the winter.

You might know that recently I’ve been posting on Twitter, updates about my various “dinner” trays and their content.

Couple of nights ago, I was low on food-variety in the house…so I came up with a simple snack. When I laid it on my desk ready to be eaten, I noticed the camera lying on my desk and I thought I would take a snapshot for my curious marketing friends.

Does it get simpler than this?

Lebneh (thickened yoghurt) seasoned with red pepper, black pepper, and zaatar, served with olive oil
Lebneh (thickened yoghurt) seasoned with red pepper, black pepper, and zaatar, served with olive oil

Here’s a plate of thickened yoghurt called Lebneh in this part of the world. It’s made by slowly straining fresh yoghurt in a cotton cloth overnight. Most of the moisture drips out and what’s left inside the cloth is a thick, cheese-like yoghurt.

Usually it’s served with aged olive oil drizzled on top. And it’s eaten with a warm loaf of lebanese bread.

I like to make it a little more interesting, so i put on some green chilli, red pepper, black pepper, and zaatar. Zaatar is another traditional food usually served on a saucer with a bowl of olive oil and you use small pieces of bread to dip in the olive oil then in the zaatar which adheses itself to the bread.

Zaatar is a blend of Thyme and sesame seeds.

Salad of apple, cucumber, banana sprinkled with pepper and sugar
Salad of apple, cucumber, banana sprinkled with pepper and sugar

On the side is my salad. It’s not a proper salad because it’s eaten with hands. There’s large slices of a whole apple, a cucumber, and a banana. Sprinkled on top is black pepper and a couple of pinches of sugar. They help lift the flavour and make the combination work together.

And in the glass is my apple juice.

Simple and quick. Try it if you wanna feed your marketing brain what my marketing brain eats haha.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

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