Child Fasts a Whole Month From Food & Water And Survives To Tell The Tale

This creepy story about the little boy who went without food or water...isn't for the fain-hearted
This creepy story about the little boy who went without food or water... isn't for the faint-hearted

Gurus lie.

There I said it. And I don’t trust them. There’s only a few legitimate guys who “spit” truth. But their image is smeared with the rest of the hall of shamers that make up the majority of Information product marketers.

Like seriously…check out these headlines:

“Dumb Kid Earns $301,866.50 in One Weekend”
“How To Use Twitter to Get 50,000 followers”
“How I Made Over 4 Million In 24 Hours Using Nothing But E-Mail”

Ok, it’s marketing and if that gets people to listen to you, it’s fine. But I guess my trouble is that customers buy the story as it is, without questioning its reality.

What if I told you,

“11-Year Old Fasts From Food and Water for 30 Days Straight and Survives.”

Would you believe me?

You should. Because this story is true. In fact, it’s a page torn right out of my own childhood. But at the same time, there is an element of untruthfulness to it. And I knew this when I wrote that headline.

After all, I suppose it got your attention because you incorrectly assumed certain things from my phrasing that made the story seem extraordinary. Because the truth certainly is NOT exciting.

Bear with me, I’ll tell you my creepy story from the start…

I was a “fraidy cat”.

Night was my most dreaded time of day. I am not even gonna try to deny that. When I was five-years-old I had so many nightmares that I once ran myself into an honest-to-goodness fever.

My dreams were filled with ghosts and demons
My dreams were filled with ghosts and demons

My dreams were full of the demons and ghosts my neighbor’s older sister put in my head with her frightening stories. Often, I’d wake up in a cold sweat and rouse my mother claiming I was thirsty–just to feel the safety of her company. She’d bring me water and stay up with me holding my hand across my baby sister’s sleeping body.

On this one night, I wake up to discover that both my parents gone.

I’m alarmed. Where are they? It’s pitch-black and I can’t see a thing. I feel around nervously for them. Did they leave me home alone with my sisters?

I don’t know. I lie in bed breathing heavy as I consider the scary possibilities. My heart pounds fast in my throat.

Suddenly, I hear noises in the distance.

Who is it? Intruders? Murderers? Thieves?

Or could it be just my parents?

I strain my ears to hear if the voices are friendly ones. But I can’t make out a THING.

I remain motionless under the covers afraid that the voices may discover me. Time passes and my mind keeps racing with horrible possibilities.

Had my parents been kidnapped…or worse…murdered?

I debate with myself to get out of bed and check or just stay in bed and hope for the best.

Finally, I can’t take the suspense any more. I muster up my courage and get out of bed, creeping in the dark to the doorway. My sister’s light snores are behind me. I take comfort in her nearness as I peek out into the hallway.

What’s that?

The kitchen light is on...who goes there?
The kitchen light is on...who goes there?

The kitchen light is on.

I strain my ears again. Is that mum’s voice?

A few seconds pass before I make my way slowly down the corridor toward the lit kitchen. I keep both my ears perked for danger.

As I approach the kitchen, the voices become clearer. It sounds like mum and dad speaking quietly. All of a sudden, I become aware of how far i am from my sisters now. I feel an unsettling chill in the dark hallway and wrecklessly run the last few steps into the kitchen.

I halt at the entrance.

The light hits my eyes and hurts my dialated pupils. The voices stop. I rub my eyes and my heart jumps to my throat. I swallow it back down.

There, on the kitchen floor, sit mum and dad with concerned faces staring up at me.

To be honest, I think it’s a look of guilt they’re giving me. I feel like I caught them in the act of doing something behind my back.

Because the kitchen floor is where we normally have our meals. And in front of them is the pink disposable nylon we usually eat on.

i wrecklessly run the last few steps into the kitchen imagining ghosts behind me
i wrecklessly run the last few steps into the kitchen imagining ghosts behind me

Atop the nylon is a spread of saucers filled with goat cheese and olive oil, thickened yoghurt, strawberry jam, a plate of tasty scrambled eggs, a bowl of honey and half-empty cups of tea and coffee.

My heartbeat settles slowly.

I’m hurt. “A secret midnight meal!?” I think to myself. “Why didn’t they tell me?”

Mum calls out to me, with mouth slightly full, “Hi habeebi (my dear). Do you want me to make you an egg?”

I nod silently. I know my voice is still hoarse with sleep. Dad asks me to come sit with him.

I sidle over slowly and sit confused and groggy. My nostrils flare as I soak in the mouth-watering smell of hot olive oil and frying egg from the stove.

My mind is racing. What’s going on? How long has this been going on for?

“Dad,” I say hoarsly. “What are you guys doing?”

My mother looks over from the stove and laughs. “We’re having sohoor. Today’s the first of Ramadan.”

“What’s Ramadan?”

I ask curiously. My voice working a little better now.

“In Ramadan we aren’t meant to eat the whole day. We need to eat now so we don’t get too hungry,” she responds.

As I later learned, my parents would be fasting the entire month. No food or water from sun-rise to sun-set. They’d been doing it forever around the same time each year.

Now it DID sound difficult at first, didn’t it? Until I just revealed to you that fasting was only for part of the day. Actually, there are two main meals that my parents would have each day. One, is called Sohoor–which is what I caught them having–the morning meal before sunrise. The other one is named Fotoor (break-fast) which they would have later, at sunset.

And only between those two meals was there no eating or drinking.

So as you can imagine, fasting Ramadan isn’t so hard. And while my story’s headline earlier would lead you to believe that the “kid” was starved and thirsty for an entire month,

it’s simply not true.

That’s why, when I read a sales letter headline, I always implicate the essence of the incredible statement. But I never take it literally. And neither should you.

As you’ll discover, in time, most of these raw dollar numbers are in fact revenue, not profit. Meaning, the sales letter is quoting you a number of dollars they collected in sales. Which does not factor in the cost of advertising and the months–and more often years–of failure it takes to acquire the skills that eventually result in those ridiculous numbers.

For example, if you hear of someone who made 4 million dollars in 24-hours, it’s very likely they spent 2 million dollars in affiliate commissions, and a few grand for copywriters, designers, and programmers. Which is still incredible, no denying that.

But is it really something a “dumb kid” can replicate without a large marketing budget?

And can a “dumb kid” really pull off such a stunt? Doubful. Mate.

There is no “dumb” person who makes 300,000 in a single weekend or 4 million in 24 hours. Unless it’s dumb luck, like in a lottery or something…

Which, let’s face it, isn’t exactly teachable.

No. In most cases, the person behind the headline is a savvy business person who either built (over time) a bigass list or has access to a network of BIG BOYS with lists.

It could have taken them 5 years to build up an email list that would buy 4 million dollars worth of product in a single weekend.

I’ve been in the game long enough to know the part you’re not told is what makes all the difference. I’ve seen some of the worst marketing campaigns with poor sales letters written in second-language-English…still making a fortune in sales…only because the marketer tapped into mailing lists of millions of subscribers.

Last year, I attended a seminar where a guy claimed to earn over

$100,000 dollars per day in affiliate sales.

He told me personally that he spent between $50,000-$100,000 per day on Google to make that money.

And yet, even when he launched his own “guru” product, he partnered with some of the biggest marketers to make 2 million in sales. Of that 2 million, he gave at least 1 million in commissions to his affiliate partners and spent a further few hundred thousand in prizes.

The lesson here is that no big result comes without an equally large investment of time, networking with the right people, and financial spend.

Before that, it’s all baby steps.

After all, that’s how every amazing feat is achieved in real life. An olympic swimer wins a gold medal in days. But no body wins that gold medal without having spent his or her life dreaming about it, working at it, practicing, failing, and trying again and again.

In fact, that’s how I was able to start fasting with my parents at such a young age.

As I eat my egg beside dad,

I listen to his conversation with mum, and I feel more left out. I want in on this secret “club”.

The next morning, I ask my mother if I can fast Ramadan with them. But she didn’t think it was a good idea.

“Honey, you’re too young right now. You need to eat or you’ll be tired all day and won’t be able to study.”

For a while they didn’t let me.

But I drove them crazy. I begged my mother all day and night to let me take part with them in this “fasting” business. She finally yielded and allowed me to do it until the afternoon.

“Ok, mum. But if I find it easy, can I do the whole day?” I asked with wide-eyed enthusiasm.

“Sure, why not.”

For the next few days, I fasted until after school. It was difficult missing lunch when all the other kids around me were eating. And saudia arabia, where we lived at the time did not have the mildest of weather. By the time I got home, my lips were parched with thirst.

All the same, I was proud of myself. I showed off to my friend from upstairs while we played on the staircase.

Soon, he too started fasting with his parents permission. And we competed at who could last longest.

These are the baby steps that made my above headline possible.

That’s the part most marketing neglects to tell you.

If they were to tell you the real work it takes you might not buy whatever they’re selling.

Before I learned to fast Ramadan, I wasn’t QUALIFIED to be a part of the “club”. No matter how badly I wanted to be included. In the same way as many students of marketing are not yet qualified to take part in the marketing game at the same level as the big boys.

Few of the marketers who teach lead generation actually use those methods in their own business. Because it takes too long that way. But that’s the part of the game they don’t tell you.

I was talking recently with a colleague who told me he knows that only about three of the most well-known information marketers actually generate their own leads.

The rest commit “incest”…

with each other’s lists, bastardising the crap out of them with multiple-launches.

The truth is, they belong to a club of “big boys” who few people are qualified to talk to…let alone run with.

If you want to know who those guys are, just watch your emails when a major product launches. How many emails do you receive from all your most respected gurus?

Last week, I unsubscribed from all of their lists. Because I simply got tired of the tens of emails I received every few days about the same product. I don’t trust their recommendations any more. I know they don’t even bother to check out what they’re promoting before they decide it’s really worth staking their reputation on it. I may as well make my own decisions about what to buy or not buy.

You’ll notice I rarely ever send you a promotion for anyone else’s product. Unless that product is one I actually own, benefit from, and I genuinely believe you should own.

And all the same, I don’t expect you to take my word for it. Because a product or tool I find useful may be a waste of your money and time.

I Finally Did it When I was 11.

As for my fasting experience, you probably have figured by now that I eventually managed to fast from food and water for the whole month of Ramadan. It took me all the way until I was 11 years old before I was finally a proper part of the “club” though.

In fact, many young children around the world are pulling this off every Ramadan. And their parents teach them to fast with the same baby steps.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

74 thoughts on “Child Fasts a Whole Month From Food & Water And Survives To Tell The Tale”

  1. I enjoyed it because I come from a very similar background, my mother just celebrated Ramadan last Saturday. As a child I tried fasting but could not keep it up and my parents did not force me to. I get what you are trying to say, I have a lot of faith and belief and do not go by what people say, I follow that voice inside, thats what leads me and makes me believe that every one is destined for something but not everyone is destined for greatness. Some believe that the only way they can get where they are is by deceiving others. They can only get so far. As for you if you continue to let your heart do the things that will bring out the greatness in others then you have nothing to worry about.

  2. That was a great article. I love your writing style…..and your honesty. I have days when I question whether I really want to do this or not. I am not in the "Club" yet. It gets me angry when every starts spouting that only 3% of the people make it…and if you don't follow through, you are a quitter. I don't consider myself a quitter, but sometimes, people may learn……that this is something that is just not in their life path. So be it.

    I am still learning every day and will figure it out eventually, considering I work full time and have a child. Baby steps, like you said!

    Thanks again Jim!

    1. Hey guys and girls,

      Before responding to you all, i thought i should mention this little nugget. If the little footer ad is bugging you, closing it with "bugger off" gets rid of it for an hour so you can browse the site uninterrupted.

      However, if you want it to go away permanently, just enter the same email address you're already signed up to the blog with. It won't send you a flood of emails or anything like that, but it's programmed to go away forever as long as you use the same browser and computer. It's an unfortunate solution but it relies on a cookie system and this is the only way to implement it. I hope that helps you.

      Barbara: Hi Barbara, thank you, i appreciate your kind words. We all have moments of doubt in ourselves when we find out how long the journey ahead is. Unfortunately those stats are true because the training simply isn't accessible to everyone. We have to each find all the right training that is suitable to us, the right traffic methods which capitalise on our strengths instead of trying to modify our weaknesses. I was fortunate enough to discover PPC early on which was perfect for my analytic but introverted personality. It's not about quitting so much as it is about finding the right thing for ourselves. I wanted to be good at face to face sales so bad, but it just wasn't in me. I eventually realised i would never be an expert at it and gave it up for something i could be excellent at.

      In a few weeks i'll share with you a solution you might enjoy. And that will be your ticket into a "club" that will help you find your areas of strength and avoid your weaknesses. Wishing you all the best in your business.

      Gourmet Candles thank you, you're too kind. My legs are still giving me trouble but i'm working through it.

      Shecky: Wussup my man! I know of Yom Kippur it is an extremely difficult fast much harder than Ramadan for sure. But it's also an equally rewarding experience, i'm sure. I've actually done 24 hour fasts for an intermittent fasting experiment and struggled with it. Do you find it hard to fast on non-holy days? I am trying to do 6 voluntary days right now and i keep breaking fast and putting it off for another day. There's something about being surrounded by people who are fasting and knowing it is REQUIRED instead of voluntary, right?

      As for the footer ad, i actually got frustrated with my old one which was bought from ufa's site. i'm guessing that's what you're running? A lot of people complained that it went into some infinite loop and would crash their machines or fire off their virus scanner. I'd bought 3 or 4 site licenses to it until i decided to program my own. The code is much smaller though not as configurable but i havent heard any crashing complaints since. I've had quite a few people ask about it and i'm thinking of the best way to share with everyone my little programming inventions. i did a cool one for twitter i'll show you all soon too!

      Jennifer: that is certainly true. Most of the network marketing success stories that SEEM to happen overnight actually took years of practice. Many of the top distributors have been in other opportunities or come from similar commission type of incomes that make it easy for them. And others are already respected celebrities who would draw sales just by their reputation alone. i guess my issue isn't so much with these marketing headlines as it is with omission of details that make the headline more real.

      As for being afraid of the dark, don't laugh, but ever since i was 19 i cant sleep with the light off. It's not fear so much as it is habit now. I also leave the television on especially when alone in the house.

      Erica Njie: How wonderful that your mother also celebrates Ramadan and Eid. I agree with you about not everyone being able to achieve greatness, but i think anyone who believes they deserve to be great should be. Every one of us is an expert at something different and i think part of what keeps you going in something till you're an expert at it is that you ENJOY it. Enjoyment + practice feed each other to make an expert. I wasn't always an expert of PPC but i liked it so i practiced till i got good. Most people will find they have some activities they really enjoy and if they can combine that activity with a definite goal they can become really great!

      Adam: I have to put some time into making the footer ad customisable. i love how you and others are calling it bugger maybe i will title it The Bugger lol. It's kind of a dirty word though in British English so it might offend some people. Ehhhh who cares ay 😛 anyway, i guess what you're referring to in my writing isn't so much about being salespitchy or not…it's just my own unique style that i've developed. When I was younger, i used to write poetry. My early poems were extremely didactic which is what a lot of copywriters tend to do with their copy. It goes direct and each word means exactly what it says. For example, the stories i told you about my marketer friends they go direct to the point. But what makes poetry beautiful, as i discovered later, is the implied meanings, the metaphorical aspects. This is why people have to interpret a poet and sometimes even guess at alternative meanings. It is a kind of daring move, because the combination of story-time + marketing lesson always makes for extremely long posts haha. I'm glad you enjoy the stories!

      Jazmin: I'm guessing that's how you meant to spell your name? 😛 It's all good, i figured it out from your signature. It seems to me like you've turned an unfortunate incident in your life into an educational experience. You're very knowledable about different muscle exercises and that's definitely something i hope you are tapping into in your marketing. I'm sitting here in a cafe writing to you and enjoying a fruit salad with vanilla ice cream :). The pain i'm having is a "pain in the calves" if you have some exercises for that i would appreciate them. thanks again for your comments.

      Network Marketer: You've got the right idea there man. If you're going to be emailing someone, you need to be giving them a reason to open your emails and look forward to them. Some of these big boys have gotten "up themselves" about how awesome they are and they only email with promotions because they cant be bothered with their subscriber. There's only one way that model would work and it's to be DAMN entertaining when you're selling so that people will find value at least in having a laugh. I know a couple of decent marketers that do that and i read their emails even when i know they're pitching something. I'm glad you're wise to their tricks though.

      Denis Foley: thank you man, my legs are having one of their better days today. As for the marketers that sell you a product they're going to send out as a timed release without telling you in the sales letter, that is RIDICULOUS. That's not something you neglect to mention in a sales letter. I haven't seen this yet but I'm not surprised. There has been a lot of emphasis on membership sites lately. I've bought products that positioned themselves as a "system" only to then put one on a monthly subscription which is not justified in any way. I can understand a membership to a newsletter or a website that is constantly updated with new content of some type. But these are a pdf that's basically a manual for the software and a website that provides a practically useless gimmick of a tool. We can exercise our right to not purchase or to cancel these memberships and let them know that their tricks suck.

      Eliane: I'm glad to be back, and thank you for your support. I've definitely missed hearing from you all. I have never split-tested my posts against the more direct marketing ones. I think they are two different styles, each with its own benefits. This happens to be the style i chose. And I guess if i was selling something I would write differently. On the other hand, this is a blog and i think it should be fun for everyone involved including the writer (that's me) and the reader (that's you) lol. all the best with your business!

      Susan: an old Mariah Carey track is playing in the background as i write to you lol. "Petal" i love that haha i had a home economics teacher who called us all treasures and petals and she was one of my favourite teachers in school. I appreciate your loyalty and i'm glad you haven't unsubscribed. One of the best things i did with this blog is go against the norm. I cannot for a minute believe that sending MORE emails to someone is going to make them like you any better that's why i send out few. I noticed this with one of my favourite marketers and a good friend…Mike Dillard…He sent few emails but they were always entertaining and filled with value. I remember the feeling of excitement I'd get when he'd send out a broadcast and I hoped to be able to reproduce that in my own way. You're telling me i'm on the right track, so thank you. btw i kick your ass at bejeweled lol.

      Dan Herzner: mate you've been a loyal subscriber for some time and an active commenter so i want you to know i appreciate you. I agree with you that we should know what is going on in our market so it's good to be a subscriber to a few lists. I only unsubscribed from the people i didnt open emails from any more. Because one way or the other i wasn't reading them and they were cluttering my inbox and distracting from the good guys i did keep.

      Kerry Erasmus: Thank you Kerry. In a way, i have taken up writing as a profession on this blog haha. Yes, i have seen some of your posts on betternetworker. Just because someone is a leader doesn't mean they always know what is right…we always have to exercise our own common sense and take the good and throw out the bad. I encourage you all to think for yourselves and speak out if something i say sounds stupid. I am a student of marketing as much as any of you guys are.

      Kirill Leytsikhovich: Hi there! That's pretty cool that you would wake up early with your friend. Ramadan is definitely one of the better times of year for us, we have family rituals like waiting for "fotoor" time with the table set and watching sitcoms on tv about an hour before it's time to break fast. My brother and i would go out every night after fotoor and hang out. and the spiritual aspects can be fun too. I'm glad you got to enjoy a little bit of the tradition with your friend. We certainly did enjoy christmas season when living in New Zealand and australia too. Seeing how people from other cultures celebrate their good times is an enlightening experience and makes us more complete human beings. And better marketers 😉

      Louis Boucher: Thank you, i always enjoy writing for you too. I promise to try to post more frequently.

      As for the footer ad, you can simply close it with the "bugger off" button if it gets annoying. Also, it's been setup to go away once a person signs up…unfortunately i couldn't make it recognise the people who already had signed up from before it was added. This is probably the worst thing about it. But if you just use your same email to sign up again it will remember that you had done so and not show up again.

      Kerry Erasmus: Hey man! lol i bet you none of those guys put those figures on their tax return 😉 they probably show their expenses result in loss to dodge taxes lol. In any case, i think the reason why even wealthy marketers buy liabilities like cars on finance isn't necessarily because they don't have the money but more for tax saving purposes. Also, the liquid money is better invested into an asset than into a money sucker like an aston martin. But still, you're right, once in a while if you're making so much frigging money you might buy something cash ay. I'm personally against taking loans for anything–over here in Jordan it's less easy to buy things on credit. Most purchases are made in cash so it's part of the culture.

      Jerry: you're welcome and thanks for listening 😛

      Philip Wong: Nice to hear from you man it's been a while! Haha i have had ONE well known marketer do that to me and i tried so hard to get off his list that i finally had to set up a gmail filter to send his emails direct to junk. That solved the problem 😉

      Steve Anderson: That must have been hard to fast 7 days without food at all! A friend of my father's when i was a boy was ordered by the doctor to go on a 40 day fast for his heart problems i think. I remember being totally fascinated by the fact that it could be done! But we're built as surviving machines i guess we could go for a long time without food depending on how much fat stores we have.

      I did keep Mike Dillard, Ben Settle, Ferny and Raymond, Perry Marshall, and a few others. But the ones who send out sales pitches far too often are gone.

  3. That was a great article. I love your writing style…..and your honesty. I have days when I question whether I really want to do this or not. I am not in the “Club” yet. It gets me angry when every starts spouting that only 3% of the people make it…and if you don't follow through, you are a quitter. I don't consider myself a quitter, but sometimes, people may learn……that this is something that is just not in their life path. So be it.

    I am still learning every day and will figure it out eventually, considering I work full time and have a child. Baby steps, like you said!

    Thanks again Jim!

    1. Hey guys and girls,

      Before responding to you all, i thought i should mention this little nugget. If the little footer ad is bugging you, closing it with “bugger off” gets rid of it for an hour so you can browse the site uninterrupted.

      However, if you want it to go away permanently, just enter the same email address you're already signed up to the blog with. It won't send you a flood of emails or anything like that, but it's programmed to go away forever as long as you use the same browser and computer. It's an unfortunate solution but it relies on a cookie system and this is the only way to implement it. I hope that helps you.

      Barbara: Hi Barbara, thank you, i appreciate your kind words. We all have moments of doubt in ourselves when we find out how long the journey ahead is. Unfortunately those stats are true because the training simply isn't accessible to everyone. We have to each find all the right training that is suitable to us, the right traffic methods which capitalise on our strengths instead of trying to modify our weaknesses. I was fortunate enough to discover PPC early on which was perfect for my analytic but introverted personality. It's not about quitting so much as it is about finding the right thing for ourselves. I wanted to be good at face to face sales so bad, but it just wasn't in me. I eventually realised i would never be an expert at it and gave it up for something i could be excellent at.

      In a few weeks i'll share with you a solution you might enjoy. And that will be your ticket into a “club” that will help you find your areas of strength and avoid your weaknesses. Wishing you all the best in your business.

      Gourmet Candles thank you, you're too kind. My legs are still giving me trouble but i'm working through it.

      Shecky: Wussup my man! I know of Yom Kippur it is an extremely difficult fast much harder than Ramadan for sure. But it's also an equally rewarding experience, i'm sure. I've actually done 24 hour fasts for an intermittent fasting experiment and struggled with it. Do you find it hard to fast on non-holy days? I am trying to do 6 voluntary days right now and i keep breaking fast and putting it off for another day. There's something about being surrounded by people who are fasting and knowing it is REQUIRED instead of voluntary, right?

      As for the footer ad, i actually got frustrated with my old one which was bought from ufa's site. i'm guessing that's what you're running? A lot of people complained that it went into some infinite loop and would crash their machines or fire off their virus scanner. I'd bought 3 or 4 site licenses to it until i decided to program my own. The code is much smaller though not as configurable but i havent heard any crashing complaints since. I've had quite a few people ask about it and i'm thinking of the best way to share with everyone my little programming inventions. i did a cool one for twitter i'll show you all soon too!

      Jennifer: that is certainly true. Most of the network marketing success stories that SEEM to happen overnight actually took years of practice. Many of the top distributors have been in other opportunities or come from similar commission type of incomes that make it easy for them. And others are already respected celebrities who would draw sales just by their reputation alone. i guess my issue isn't so much with these marketing headlines as it is with omission of details that make the headline more real.

      As for being afraid of the dark, don't laugh, but ever since i was 19 i cant sleep with the light off. It's not fear so much as it is habit now. I also leave the television on especially when alone in the house.

      Erica Njie: How wonderful that your mother also celebrates Ramadan and Eid. I agree with you about not everyone being able to achieve greatness, but i think anyone who believes they deserve to be great should be. Every one of us is an expert at something different and i think part of what keeps you going in something till you're an expert at it is that you ENJOY it. Enjoyment + practice feed each other to make an expert. I wasn't always an expert of PPC but i liked it so i practiced till i got good. Most people will find they have some activities they really enjoy and if they can combine that activity with a definite goal they can become really great!

      Adam: I have to put some time into making the footer ad customisable. i love how you and others are calling it bugger maybe i will title it The Bugger lol. It's kind of a dirty word though in British English so it might offend some people. Ehhhh who cares ay 😛 anyway, i guess what you're referring to in my writing isn't so much about being salespitchy or not…it's just my own unique style that i've developed. When I was younger, i used to write poetry. My early poems were extremely didactic which is what a lot of copywriters tend to do with their copy. It goes direct and each word means exactly what it says. For example, the stories i told you about my marketer friends they go direct to the point. But what makes poetry beautiful, as i discovered later, is the implied meanings, the metaphorical aspects. This is why people have to interpret a poet and sometimes even guess at alternative meanings. It is a kind of daring move, because the combination of story-time + marketing lesson always makes for extremely long posts haha. I'm glad you enjoy the stories!

      Jazmin: I'm guessing that's how you meant to spell your name? 😛 It's all good, i figured it out from your signature. It seems to me like you've turned an unfortunate incident in your life into an educational experience. You're very knowledable about different muscle exercises and that's definitely something i hope you are tapping into in your marketing. I'm sitting here in a cafe writing to you and enjoying a fruit salad with vanilla ice cream :). The pain i'm having is a “pain in the calves” if you have some exercises for that i would appreciate them. thanks again for your comments.

      Network Marketer: You've got the right idea there man. If you're going to be emailing someone, you need to be giving them a reason to open your emails and look forward to them. Some of these big boys have gotten “up themselves” about how awesome they are and they only email with promotions because they cant be bothered with their subscriber. There's only one way that model would work and it's to be DAMN entertaining when you're selling so that people will find value at least in having a laugh. I know a couple of decent marketers that do that and i read their emails even when i know they're pitching something. I'm glad you're wise to their tricks though.

      Denis Foley: thank you man, my legs are having one of their better days today. As for the marketers that sell you a product they're going to send out as a timed release without telling you in the sales letter, that is RIDICULOUS. That's not something you neglect to mention in a sales letter. I haven't seen this yet but I'm not surprised. There has been a lot of emphasis on membership sites lately. I've bought products that positioned themselves as a “system” only to then put one on a monthly subscription which is not justified in any way. I can understand a membership to a newsletter or a website that is constantly updated with new content of some type. But these are a pdf that's basically a manual for the software and a website that provides a practically useless gimmick of a tool. We can exercise our right to not purchase or to cancel these memberships and let them know that their tricks suck.

      Eliane: I'm glad to be back, and thank you for your support. I've definitely missed hearing from you all. I have never split-tested my posts against the more direct marketing ones. I think they are two different styles, each with its own benefits. This happens to be the style i chose. And I guess if i was selling something I would write differently. On the other hand, this is a blog and i think it should be fun for everyone involved including the writer (that's me) and the reader (that's you) lol. all the best with your business!

      Susan: an old Mariah Carey track is playing in the background as i write to you lol. “Petal” i love that haha i had a home economics teacher who called us all treasures and petals and she was one of my favourite teachers in school. I appreciate your loyalty and i'm glad you haven't unsubscribed. One of the best things i did with this blog is go against the norm. I cannot for a minute believe that sending MORE emails to someone is going to make them like you any better that's why i send out few. I noticed this with one of my favourite marketers and a good friend…Mike Dillard…He sent few emails but they were always entertaining and filled with value. I remember the feeling of excitement I'd get when he'd send out a broadcast and I hoped to be able to reproduce that in my own way. You're telling me i'm on the right track, so thank you. btw i kick your ass at bejeweled lol.

      Dan Herzner: mate you've been a loyal subscriber for some time and an active commenter so i want you to know i appreciate you. I agree with you that we should know what is going on in our market so it's good to be a subscriber to a few lists. I only unsubscribed from the people i didnt open emails from any more. Because one way or the other i wasn't reading them and they were cluttering my inbox and distracting from the good guys i did keep.

      Kerry Erasmus: Thank you Kerry. In a way, i have taken up writing as a profession on this blog haha. Yes, i have seen some of your posts on betternetworker. Just because someone is a leader doesn't mean they always know what is right…we always have to exercise our own common sense and take the good and throw out the bad. I encourage you all to think for yourselves and speak out if something i say sounds stupid. I am a student of marketing as much as any of you guys are.

      Kirill Leytsikhovich: Hi there! That's pretty cool that you would wake up early with your friend. Ramadan is definitely one of the better times of year for us, we have family rituals like waiting for “fotoor” time with the table set and watching sitcoms on tv about an hour before it's time to break fast. My brother and i would go out every night after fotoor and hang out. and the spiritual aspects can be fun too. I'm glad you got to enjoy a little bit of the tradition with your friend. We certainly did enjoy christmas season when living in New Zealand and australia too. Seeing how people from other cultures celebrate their good times is an enlightening experience and makes us more complete human beings. And better marketers 😉

      Louis Boucher: Thank you, i always enjoy writing for you too. I promise to try to post more frequently.

      As for the footer ad, you can simply close it with the “bugger off” button if it gets annoying. Also, it's been setup to go away once a person signs up…unfortunately i couldn't make it recognise the people who already had signed up from before it was added. This is probably the worst thing about it. But if you just use your same email to sign up again it will remember that you had done so and not show up again.

      Kerry Erasmus: Hey man! lol i bet you none of those guys put those figures on their tax return 😉 they probably show their expenses result in loss to dodge taxes lol. In any case, i think the reason why even wealthy marketers buy liabilities like cars on finance isn't necessarily because they don't have the money but more for tax saving purposes. Also, the liquid money is better invested into an asset than into a money sucker like an aston martin. But still, you're right, once in a while if you're making so much frigging money you might buy something cash ay. I'm personally against taking loans for anything–over here in Jordan it's less easy to buy things on credit. Most purchases are made in cash so it's part of the culture.

      Jerry: you're welcome and thanks for listening 😛

      Philip Wong: Nice to hear from you man it's been a while! Haha i have had ONE well known marketer do that to me and i tried so hard to get off his list that i finally had to set up a gmail filter to send his emails direct to junk. That solved the problem 😉

      Steve Anderson: That must have been hard to fast 7 days without food at all! A friend of my father's when i was a boy was ordered by the doctor to go on a 40 day fast for his heart problems i think. I remember being totally fascinated by the fact that it could be done! But we're built as surviving machines i guess we could go for a long time without food depending on how much fat stores we have.

      I did keep Mike Dillard, Ben Settle, Ferny and Raymond, Perry Marshall, and a few others. But the ones who send out sales pitches far too often are gone.

  4. Hey Jim! Welcome back, great to read you again and I hope your leg pain is a thing of the past. Great post; I love the way you relate Ramadan to Marketing; very creative. However catchy these marketing stories are; I wonder how well they will do if split-tested against a post such as this in the long-run. My bet is on integrity (your post)! Thanks.

  5. Yahgs…..love the article. Reminds of my when I was a boy, learning how to fast (about 25 hours) on Yom Kippur, the holiest day of the year for us Jews….start with baby steps….great analogy for marketing knowledge.

    BTW, I love the footer ad. I have one on my site that works well, but LOVE the way your photo is superimposed….I WANT THAT…. hehehehehe!

    Hope you're doing well, my friend. I've missed your rants. Hope the leg is better.

    Best,

    Shecky

  6. Yahgs…..love the article. Reminds of my when I was a boy, learning how to fast (about 25 hours) on Yom Kippur, the holiest day of the year for us Jews….start with baby steps….great analogy for marketing knowledge.

    BTW, I love the footer ad. I have one on my site that works well, but LOVE the way your photo is superimposed….I WANT THAT…. hehehehehe!

    Hope you're doing well, my friend. I've missed your rants. Hope the leg is better.

    Best,

    Shecky

  7. Jim,

    This is a GREAT post. So great because it is so true and relates to any industry one is in.

    I have been in the wonderful and crazy world of network marketing for the last year and have realized that the people in our industry who have these insane results are people who have done all the 'crap and baby steps' in previous companies or they have connected with their 'big boy' club of experienced networkers.

    There are so many myths about my industry – just like those crazy marketing titles you talk about. In my journey to the top, I am making it priority for people to learn how those stories really happen so that people have the dream but don't give up because 'it doesn't happen to them' right away.

    lol.. thanks for a refreshing and fun post.

    Jennifer

    PS – are you still afraid fo the dark? :-)

  8. Jim,

    This is a GREAT post. So great because it is so true and relates to any industry one is in.

    I have been in the wonderful and crazy world of network marketing for the last year and have realized that the people in our industry who have these insane results are people who have done all the 'crap and baby steps' in previous companies or they have connected with their 'big boy' club of experienced networkers.

    There are so many myths about my industry – just like those crazy marketing titles you talk about. In my journey to the top, I am making it priority for people to learn how those stories really happen so that people have the dream but don't give up because 'it doesn't happen to them' right away.

    lol.. thanks for a refreshing and fun post.

    Jennifer
    PS – are you still afraid fo the dark? :-)

  9. I enjoyed it because I come from a very similar background, my mother just celebrated Ramadan last Saturday. As a child I tried fasting but could not keep it up and my parents did not force me to. I get what you are trying to say, I have a lot of faith and belief and do not go by what people say, I follow that voice inside, thats what leads me and makes me believe that every one is destined for something but not everyone is destined for greatness. Some believe that the only way they can get where they are is by deceiving others. They can only get so far. As for you if you continue to let your heart do the things that will bring out the greatness in others then you have nothing to worry about.

  10. Good Article! I agree with Barbara about your writing style and honesty. Its pleasant to hear someone write something that gets the point across, but doesn't feel so sales-pitchy.

    I do like the bugger at the bottom and the new look. How do we get that bugger for our blogs??

  11. Good Article! I agree with Barbara about your writing style and honesty. Its pleasant to hear someone write something that gets the point across, but doesn't feel so sales-pitchy.

    I do like the bugger at the bottom and the new look. How do we get that bugger for our blogs??

  12. Jim,

    After my auto accident I too was in so much pain I could not sit, stand, or walk. I spent a couple of years in a wheel chair. What I learned is this: sciatica (literally a "pain in the ass") is caused by the piriformis muscle being too tight and pinching the sciatic nerve. You need to gently stretch your piriformis, psoas, and IT Band several times per day. Any good physical therapist, yoga instructor, personal trainer, or massage therapist can teach you how. Can you believe I spent over $50,000 for what I just told you?

    You are so talented and creative it would be amazing what you could achieve if you were to practice yoga and meditation. Of course I could say the same for myself. Love hearing from you.

    Good luck! Jazmin

  13. Jim,
    After my auto accident I too was in so much pain I could not sit, stand, or walk. I spent a couple of years in a wheel chair. What I learned is this: sciatica (literally a “pain in the ass”) is caused by the piriformis muscle being too tight and pinching the sciatic nerve. You need to gently stretch your piriformis, psoas, and IT Band several times per day. Any good physical therapist, yoga instructor, personal trainer, or massage therapist can teach you how. Can you believe I spent over $50,000 for what I just told you?

    You are so talented and creative it would be amazing what you could achieve if you were to practice yoga and meditation. Of course I could say the same for myself. Love hearing from you.

    Good luck! Jazmin

  14. P. S.

    Jim, there are also some awesome stretches for the "pain in the neck". Same people can help with your "mouse muscles", keyboard arms, headaches and eye strain from continuous time spent at a computer and from sitting too much.

  15. P. S.

    Jim, there are also some awesome stretches for the “pain in the neck”. Same people can help with your “mouse muscles”, keyboard arms, headaches and eye strain from continuous time spent at a computer and from sitting too much.

  16. Jim,

    Thanks for putting this out. I like you have unsubsribed to the "good old boy network" last year. It's just a joke. And even the supposed guru's with the good reputations do it to death.

    Look, i expect to get hit with affiliate promotions from time to time. I don't have anything against that because it's part of the business. But if you send me 4 promotions in one week, without one piece of useful content thrown in, then i realize what you think of me. That i will not tolerate.

  17. Jim,

    Thanks for putting this out. I like you have unsubsribed to the “good old boy network” last year. It's just a joke. And even the supposed guru's with the good reputations do it to death.

    Look, i expect to get hit with affiliate promotions from time to time. I don't have anything against that because it's part of the business. But if you send me 4 promotions in one week, without one piece of useful content thrown in, then i realize what you think of me. That i will not tolerate.

  18. Jim,

    As always you tell the truth and expose the jokers for what they are.

    I am a bit disturbed with the trend I have seen lately where marketers will sell you a product that when you down load it, it is not complete. They then after the sale of the product inform you that they will be g giving the rest of it to you over the next 4 months and that in the mean time you must sign up to their $97.00 per month continuity plan to stay in the game.

    That is Bull Sh– marketing. These guys laugh at MLMs, but at least there you might get something you can use for your Continuity or autoship plan.

    Thanks again for the post and I hope your leg is doing better.

    Denis Foley

  19. Jim,
    As always you tell the truth and expose the jokers for what they are.
    I am a bit disturbed with the trend I have seen lately where marketers will sell you a product that when you down load it, it is not complete. They then after the sale of the product inform you that they will be g giving the rest of it to you over the next 4 months and that in the mean time you must sign up to their $97.00 per month continuity plan to stay in the game.
    That is Bull Sh– marketing. These guys laugh at MLMs, but at least there you might get something you can use for your Continuity or autoship plan.
    Thanks again for the post and I hope your leg is doing better.

    Denis Foley

  20. Hey Jim! Welcome back, great to read you again and I hope your leg pain is a thing of the past. Great post; I love the way you relate Ramadan to Marketing; very creative. However catchy these marketing stories are; I wonder how well they will do if split-tested against a post such as this in the long-run. My bet is on integrity (your post)! Thanks.

  21. Ah petal,

    How I've missed your stories. So glad you're back and hope your feeling better.

    And cool of you to point out where the dumb, hyped up, figures of 24hrs/weekend earnings come from. Suddenly they don't seem like so much when you consider they were earned over 5 or 6 years, not in a single weekend!

    Like you, I've unsubcribed from sooooo many lists recently, it's not even funny how much time I've saved just by not having to delete the crap.

    You'll notice of course, I haven't unsubscribed from you! Lol, you probably are stuck with your loyal band of followers forever petal.

    Susan

    P.S. And yes, if you ever decide to share that 'bugger off' message, count me in.

  22. Ah petal,
    How I've missed your stories. So glad you're back and hope your feeling better.

    And cool of you to point out where the dumb, hyped up, figures of 24hrs/weekend earnings come from. Suddenly they don't seem like so much when you consider they were earned over 5 or 6 years, not in a single weekend!

    Like you, I've unsubcribed from sooooo many lists recently, it's not even funny how much time I've saved just by not having to delete the crap.

    You'll notice of course, I haven't unsubscribed from you! Lol, you probably are stuck with your loyal band of followers forever petal.

    Susan
    P.S. And yes, if you ever decide to share that 'bugger off' message, count me in.

  23. Jim – you're speaking my language. There is some much bullshit and mis-information flying around in the info marketing space it seems to have all become a big joke. I read promos daily and am incredulous that some people may actually fall for the outrageous claims being made. I belong to a lot of lists and so frequently want to opt out but I don't. I think it's important to see what others are doing even if you don't agree with their techniques. I do tell you my friend that your emails are always welcome in my inbox. You really are one of the most honest, straight shooters I've ever come across. I've even emailed you through the contact feature on your blog and have received personal responses every time. That says a lot about the person you are. Keep it up Jim and I'm hoping I do have the chance to meet you one day!

  24. Jim – you're speaking my language. There is some much bullshit and mis-information flying around in the info marketing space it seems to have all become a big joke. I read promos daily and am incredulous that some people may actually fall for the outrageous claims being made. I belong to a lot of lists and so frequently want to opt out but I don't. I think it's important to see what others are doing even if you don't agree with their techniques. I do tell you my friend that your emails are always welcome in my inbox. You really are one of the most honest, straight shooters I've ever come across. I've even emailed you through the contact feature on your blog and have received personal responses every time. That says a lot about the person you are. Keep it up Jim and I'm hoping I do have the chance to meet you one day!

  25. Jim – you're speaking my language. There is some much bullshit and mis-information flying around in the info marketing space it seems to have all become a big joke. I read promos daily and am incredulous that some people may actually fall for the outrageous claims being made. I belong to a lot of lists and so frequently want to opt out but I don't. I think it's important to see what others are doing even if you don't agree with their techniques. I do tell you my friend that your emails are always welcome in my inbox. You really are one of the most honest, straight shooters I've ever come across. I've even emailed you through the contact feature on your blog and have received personal responses every time. That says a lot about the person you are. Keep it up Jim and I'm hoping I do have the chance to meet you one day!
    Sorry, forgot to add great post! Can't wait to see your next post!

  26. Jim – you're speaking my language. There is some much bullshit and mis-information flying around in the info marketing space it seems to have all become a big joke. I read promos daily and am incredulous that some people may actually fall for the outrageous claims being made. I belong to a lot of lists and so frequently want to opt out but I don't. I think it's important to see what others are doing even if you don't agree with their techniques. I do tell you my friend that your emails are always welcome in my inbox. You really are one of the most honest, straight shooters I've ever come across. I've even emailed you through the contact feature on your blog and have received personal responses every time. That says a lot about the person you are. Keep it up Jim and I'm hoping I do have the chance to meet you one day!
    Sorry, forgot to add great post! Can't wait to see your next post!

  27. Another GREAT article Jim. You should take up writing as a profession; you certainly know how to hold the reader’s attention.

    Must say, I have figured this one out myself also. I have posted some articles on Better Networker along these lines. But coming from you, it obviously will have more impact.

    How about starting a consulting service, were we can hire your services by the minute etc, say by phone?

    I don't always agree with you, but 80% of the time I do, and this is one time for sure

  28. Another GREAT article Jim. You should take up writing as a profession; you certainly know how to hold the reader’s attention.
    Must say, I have figured this one out myself also. I have posted some articles on Better Networker along these lines. But coming from you, it obviously will have more impact.
    How about starting a consulting service, were we can hire your services by the minute etc, say by phone?
    I don't always agree with you, but 80% of the time I do, and this is one time for sure

  29. Jim, thanks for article! I enjoyed it. I have been living for couple of years with a friend who is a muslim. And it was fun while we were chatting in the nights with him during the "Club" time in September. Great holiday for your religion!

  30. Jim, thanks for article! I enjoyed it. I have been living for couple of years with a friend who is a muslim. And it was fun while we were chatting in the nights with him during the “Club” time in September. Great holiday for your religion!

  31. Great story to expose the incestual nature of the internet marketing community. I wish there was a simple way to separate the genuine marketers from the copiers and hype creators. So many people are wasting so much money to find this out, me the first. The honesty of your posts are refreshing! Finally someone telling it as it actually is! Thanks for this and please keep them coming… assuming your legs are OK now.

    As for the footer, I've got mix feelings. I was impressed at first and liked the way your photo was attached to it. But then the photo got too much in the way and I simply had to turn it off to better enjoy the reading space. Can you put a toggle button to switch in between full footer view and minimize footer view (reduced to one line of space and no photo)?

  32. Great story to expose the incestual nature of the internet marketing community. I wish there was a simple way to separate the genuine marketers from the copiers and hype creators. So many people are wasting so much money to find this out, me the first. The honesty of your posts are refreshing! Finally someone telling it as it actually is! Thanks for this and please keep them coming… assuming your legs are OK now.
    As for the footer, I've got mix feelings. I was impressed at first and liked the way your photo was attached to it. But then the photo got too much in the way and I simply had to turn it off to better enjoy the reading space. Can you put a toggle button to switch in between full footer view and minimize footer view (reduced to one line of space and no photo)?

  33. As an accountant I always found it rather amusing to see the figures thrown around, eg $50,000 per day ETC ETC. Knew it was fishy when one of the GURUS who claimed that sort of income could not raise funds to buy his dream Aston Martin. Simple maths would tell you he should have been able to buy it CASH.

    [img ]http://a3.twimg.com/profile_images/258321137/KerrySingapore_normal.jpg[/img]

  34. As an accountant I always found it rather amusing to see the figures thrown around, eg $50,000 per day ETC ETC. Knew it was fishy when one of the GURUS who claimed that sort of income could not raise funds to buy his dream Aston Martin. Simple maths would tell you he should have been able to buy it CASH.
    [img <a href="http:// <a href="http:// ]http://a3.twimg.com/profile_images/258321137/KerrySingapore_normal.jpg[/img]”” target=”_blank” rel=”nofollow”> <a href="http://]http://a3.twimg.com/profile_images/258321137/KerrySingapore_normal.jpg%5B/img%5D&quot;” target=”_blank”>]http://a3.twimg.com/profile_images/258321137/KerrySingapore_normal.jpg[/img]” target=”_blank”> <a href="http:// <a href="http://]http://a3.twimg.com/profile_images/258321137/KerrySingapore_normal.jpg%5B/img%5D]http://a3.twimg.com/profile_images/258321137/KerrySingapore_normal.jpg[/img]</a rel=”nofollow”>” target=”_blank”> <a href="http://]http://a3.twimg.com/profile_images/258321137/KerrySingapore_normal.jpg%5B/img%5D” target=”_blank”>]http://a3.twimg.com/profile_images/258321137/KerrySingapore_normal.jpg[/img]

  35. Hey Jim

    Hope your fasting month went well and you were back on your feet by Eid il Fitri. Your story telling is accomplished and I think you can write a book now about your nomadic life, online and offline :)

    Going back to them marketer's sins, have you ever had them still come back to haunt you with their "deal of the century" even after you've unsubscribed? You sure do! even in the spam box! :)

    Look forward to your next chapter!

  36. Hey Jim

    Hope your fasting month went well and you were back on your feet by Eid il Fitri. Your story telling is accomplished and I think you can write a book now about your nomadic life, online and offline :)

    Going back to them marketer's sins, have you ever had them still come back to haunt you with their “deal of the century” even after you've unsubscribed? You sure do! even in the spam box! :)

    Look forward to your next chapter!

  37. Great article Jim!

    I once fasted for 7 days, no food at all… don't know what possessed me but can't say I'd personally recommend it.

    Like you, I've unsubcribed from the 'big boys' lists, waste of time and space for the most part in my opinion.

    I keep up with a few marketers that consistently put out good stuff and they rarely promote other peoples programs. I usually buy from these people without a 2nd thought and have never been disappointed. I'd actually put Mike Dillard (magnetic sponsoring) in this category — a great example of a marketer that doesn't treat his list like an ATM machine.

    Were there any Gurus that you decided not to scratch?

  38. Great article Jim!

    I once fasted for 7 days, no food at all… don't know what possessed me but can't say I'd personally recommend it.

    Like you, I've unsubcribed from the 'big boys' lists, waste of time and space for the most part in my opinion.

    I keep up with a few marketers that consistently put out good stuff and they rarely promote other peoples programs. I usually buy from these people without a 2nd thought and have never been disappointed. I'd actually put Mike Dillard (magnetic sponsoring) in this category — a great example of a marketer that doesn't treat his list like an ATM machine.

    Were there any Gurus that you decided not to scratch?

  39. Hi Jim, So glad to see and hear that you back and much better. Firstly, thanks for the awesome story and I think a lot of us read the message in between the lines and took serious note of the fasting and baby steps, as with everything we do in life. It makes me think of my 18 yr old going through all the motions with the Big Red "L" on the back of the motor car and he is taking baby steps to the big paper in his hand which will give him permission to throw away the "L" and drive on his own. We all move around with "L" s on our backs more than once in our lives….

    Secondly, you looking very hot and it seems you have lost weight, hope thats not from the pain you've been going through with the leg problems. If its sciatica let me know – I have a great rememdy , cos I was "blessed" with it 6 years ago and it hung around for 2 years of my life – omg, what agony and despair!!!!

    Thirdly, I love love love the bugger down below and also want one for my blog. Please send info how and where to get it from pleeeeezze.

    Take care Jim and keep those stories coming – they are awesome!

    1. Rosanna: your example of your son with L plates is right on the money! thank you for your positive comments and i am glad that everyone is understanding the the message i wanted to communicate!

      Rob Weekes: thank you, that was my goal to suck you into the story so i can communicate the lesson. I was a writer before i was a copywriter so i guess it was the other way around that writing made me better with copy. though by no means do i claim to be a master of copy yet…in time, perhaps ;).

      Dean McNamara: lol i resent that! oh well sometimes you gotta ruffle some feathers to get people to pay attention and hopefully change their ways. the guru world needs a big clean up as we've discussed extensively on one of my mastermind calls. i try to distance myself from the "guru" crowd as much as i can.

      Kur Henninger: definitely you're absolutely right. very few people ever focus on optimisation of the sales funnel and relationship building. and i don't condemn JV partnerships as it is a much faster way to access a lottttt more people than most traffic can get you. Because it's a united effort between you and all your JV partners…but most marketers-in-training do not have access to these networks of people and so they will not be able to achieve the crazy results that make them buy the guru products. This was my point of objection…that some gurus leave out an important detail–that their big story was a result of their JV partnerships. And JVs tend to convert better than cold traffic but it's extremely expensive too. I recently was part of a product launch that made crap loads of money on paper but once all the people involved were paid it actually made very little money. To then go around claiming that i can teach you how to make $xxxxx dollars in hours would be completely misleading. Because a) i didnt make that much in profit and b) i sure as hell didnt do it on my own with the traffic skills i might teach.

      Also, with regard to your statement about the focus on traffic…most sales campaigns could benefit from optimisation. However, most successful promotions make their money simply because they have access to HUUUGE numbers of people. If you don't have the list, your focus should definitely be on improving your sales process. A lot of gurus teach "copywriting" tricks to beginners, which let's be honest, for the beginner is the LEAST of their worries.

      Most GOOD sales letters convert at 6% to a semi-qualified list. The best copywriting might improve this number by a percentage point or two. But this means that of 1,000 visits to your site, assuming a 10% qualifying rate, you're still selling only 6 people. So if some beginner tries to use fancy copy on a list of 10 or 100 people their best hope is to make a few bucks in profit. While on the other hand, someone with a list of 25,000 semi-qualified prospects who have been on their mailing list for a while will enjoy HUGE profit gains. An increase of 1% point in conversion will make a big difference. That's why, for beginners, i think the best thing to teach is raw traffic skills. Once they develop a large list and a following they can move into the sales-letter optimisation game and growing their sales funnel with more products.

      Of course, i still believe in optimisation at every stage of the qualifying process. Because if you have a "recipe for profit" on a small scale, it can scale up very easily.

  40. Hi Jim, So glad to see and hear that you back and much better. Firstly, thanks for the awesome story and I think a lot of us read the message in between the lines and took serious note of the fasting and baby steps, as with everything we do in life. It makes me think of my 18 yr old going through all the motions with the Big Red “L” on the back of the motor car and he is taking baby steps to the big paper in his hand which will give him permission to throw away the “L” and drive on his own. We all move around with “L” s on our backs more than once in our lives….
    Secondly, you looking very hot and it seems you have lost weight, hope thats not from the pain you've been going through with the leg problems. If its sciatica let me know – I have a great rememdy , cos I was “blessed” with it 6 years ago and it hung around for 2 years of my life – omg, what agony and despair!!!!
    Thirdly, I love love love the bugger down below and also want one for my blog. Please send info how and where to get it from pleeeeezze.
    Take care Jim and keep those stories coming – they are awesome!

    1. Rosanna: your example of your son with L plates is right on the money! thank you for your positive comments and i am glad that everyone is understanding the the message i wanted to communicate!

      Rob Weekes: thank you, that was my goal to suck you into the story so i can communicate the lesson. I was a writer before i was a copywriter so i guess it was the other way around that writing made me better with copy. though by no means do i claim to be a master of copy yet…in time, perhaps ;).

      Dean McNamara: lol i resent that! oh well sometimes you gotta ruffle some feathers to get people to pay attention and hopefully change their ways. the guru world needs a big clean up as we've discussed extensively on one of my mastermind calls. i try to distance myself from the “guru” crowd as much as i can.

      Kur Henninger: definitely you're absolutely right. very few people ever focus on optimisation of the sales funnel and relationship building. and i don't condemn JV partnerships as it is a much faster way to access a lottttt more people than most traffic can get you. Because it's a united effort between you and all your JV partners…but most marketers-in-training do not have access to these networks of people and so they will not be able to achieve the crazy results that make them buy the guru products. This was my point of objection…that some gurus leave out an important detail–that their big story was a result of their JV partnerships. And JVs tend to convert better than cold traffic but it's extremely expensive too. I recently was part of a product launch that made crap loads of money on paper but once all the people involved were paid it actually made very little money. To then go around claiming that i can teach you how to make $xxxxx dollars in hours would be completely misleading. Because a) i didnt make that much in profit and b) i sure as hell didnt do it on my own with the traffic skills i might teach.

      Also, with regard to your statement about the focus on traffic…most sales campaigns could benefit from optimisation. However, most successful promotions make their money simply because they have access to HUUUGE numbers of people. If you don't have the list, your focus should definitely be on improving your sales process. A lot of gurus teach “copywriting” tricks to beginners, which let's be honest, for the beginner is the LEAST of their worries.

      Most GOOD sales letters convert at 6% to a semi-qualified list. The best copywriting might improve this number by a percentage point or two. But this means that of 1,000 visits to your site, assuming a 10% qualifying rate, you're still selling only 6 people. So if some beginner tries to use fancy copy on a list of 10 or 100 people their best hope is to make a few bucks in profit. While on the other hand, someone with a list of 25,000 semi-qualified prospects who have been on their mailing list for a while will enjoy HUGE profit gains. An increase of 1% point in conversion will make a big difference. That's why, for beginners, i think the best thing to teach is raw traffic skills. Once they develop a large list and a following they can move into the sales-letter optimisation game and growing their sales funnel with more products.

      Of course, i still believe in optimisation at every stage of the qualifying process. Because if you have a “recipe for profit” on a small scale, it can scale up very easily.

  41. Wow Jim, your intro childhood story was riveting. I was pulled in, and reading really fast. You should think about writing fiction! I guess copywriting gives you good general writing skills as well 😀

  42. Wow Jim, your intro childhood story was riveting. I was pulled in, and reading really fast. You should think about writing fiction! I guess copywriting gives you good general writing skills as well 😀

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