Getting Rich Online, The Dark Side

You are gathered amongst evil minds, tyrannically plotting your destruction. Everywhere you turn, you must take care not set off a bomb, or to step into a trap, or to become ensnared into the temptations of fortune and fame disguising your demise.

This passageway seems safe. You take it.

Crime and chaos…

You’re new aren’t you?

You’re now in a world where Moral Values no longer exist.

Evil mutants spew their venomous toxin into the already brainwashed minds of their victims. They have taken over the minds of the innocent. Welded their mouths shut. Corrupted them with filth. Turned them into their own minions and agents of evil.

Mutant clones!

“Come,” they say, to more innocents. “Come, we will lead you to safety. Our path is the true one.”

You Fear them! Panicked, you look for shelter but only find places where scum and villainy unite.

You are terrified that they will inject you with their poison and hypnotize you with their words and steal your tongue.

Then you hear a beautiful melody play. Words so sweet.

Words so poisonous. Delicious. You eat, you hoard, you eat. A magnificent treat that delights your mind. Words as sweet as poetry. All it takes is one poisonous sugar-coated drop and you now fiend for their venom.

You become mutant.

They have overpowered you and you submit. You are a clone and it feels right!

There is no reason to be terrified. No need to fear these beautiful beings. They have given you a most precious gift.

You can do anything, you can be anything. You are POWERFUL and on top of the world!
You have grown strong. Your mind is more alert and you have enlightened senses…

You howl with delight.

You Lose Everything.

But the high only lasts a moment before its pain begins to caress your insides. This poison consumes you and you need another fix. It has left your body desecrated. A limp piece of decaying flesh no longer capable.

Your life has spun out of control and you have lost EVERYTHING.

When you have nothing and your soul is empty…the mutants are nowhere to be found.

Disappeared! Why won’t they feed you their delicious poison? Why won’t they help you–give you more of their beautiful poetic songs of empowerment?

Why won’t they grace you with their presence and glory?

And the pain is devastating.

Like sharp knives piercing your heart and hot lava scorching your bones, all you can do is pray for help.

While you lay defeated in complete darkness, in the distance…

You spot the mutants moved on to fresh victims. From the corner of your eye, you glimpse some movement. What’s this? A new face?

A small boy approaches timidly. You want to warn him…you want to say:

“Look out! There is no fame, no fortune, no glory. Just the hungry songs of greedy masters of deception.”

You push yourself up to call out to him.

Your mutated lips produce nothing, but a whisper…

Author: Ken & Melisa West

Ken & Melisa have nearly 40 combined years of professional experience in talent management and team leadership at multiple Fortune 500 companies.

26 thoughts on “Getting Rich Online, The Dark Side”

  1. This is a pretty cool description. That is what the online marketing world has felt like. We've tripped, stumbled and groped in the dark for the truth. Just the f*&^% truth. But alas, the education is so worth it.

    As always, thanks for the inspiration and lessons in your post. BTW…Love your writing.

    1. Agree with ya there Tammy. i think many of us are pretty pissed off with the junk that's being peddled. i for one wont stand for or participate in it any more. it's time we all stand up for what we believe in, the stuff we've all known in our gut and denied.

    2. Hey Tammy,

      Nice to see you again! :-)

      You're right! We have all stumbled around in the dark for the truth and with all of that stumbling most of us have come up empty handed until NOW. But as you know and as the old saying goes…the truth shall set you free!

      Melisa

  2. wow, guys. What a post!!! I read an email from a gooroo earlier today and this is exactly what I was thinking, you put it across a little better tho :)

  3. wow, guys. What a post!!! I read an email from a gooroo earlier today and this is exactly what I was thinking, you put it across a little better tho :)

  4. This is a pretty cool description. That is what the online marketing world has felt like. We've tripped, stumbled and groped in the dark for the truth. Just the f*&^% truth. But alas, the education is so worth it.

    As always, thanks for the inspiration and lessons in your post. BTW…Love your writing.

    1. Agree with ya there Tammy. i think many of us are pretty pissed off with the junk that's being peddled. i for one wont stand for or participate in it any more. it's time we all stand up for what we believe in, the stuff we've all known in our gut and denied.

    2. Hey Tammy,

      Nice to see you again! :-)

      You're right! We have all stumbled around in the dark for the truth and with all of that stumbling most of us have come up empty handed until NOW. But as you know and as the old saying goes…the truth shall set you free!

      Melisa

  5. Wow, this is powerful stuff Ken & Melissa!!! Thanks for the message – the truth – painful and hard to swallow.
    Great writing btw.

  6. You know, not long ago I wrote something on betternetworker called “you are not a rock star” and it sorta touched on this idea of gloryfing an image when it just makes the whole thing unrealistic. Some people didn't like it, that's for sure. This is the sort of thing that makes people angry.

    But usually people are only angry when you call them out on their own shit.

    1. i was thinking about this today actually marianna. i was thinking that in the “Make Money” world it's so full of damn phonies. people sucking up to people, saying nice things that they dont mean, trying to look like they got money when they're friggin penniless and going on about how cool their life is when it really is pathetic. too much phony for me. i fucking hate, HATE phonies. i cant stand them. i avoid the shit out of them in person. i dont wanna meet any of them online either. what's wrong with just being honest? we'd all get along so much better. damn!

    2. It hurts me a shit load when it's people I know personally. I wish people in business could know that it's totally okay to be your true self. And usually the true self is a person who is family oriented, loving, and caring of his/her friends.

      I really miss that part of some of my closest friends. The part of them that was so in tune with being a human being and connecting to another, sharing real truths instead of COPY. copy to get leads. I'm sick of this I want to go cut my wrists the right way (a la jim yaghi)

    3. And some ' make money' actors will actually straight up teach 'ACT as if you have a great, rich life' (!)
      I mean its human nature to have leaders and followers, but man we don't need more clones. At least not until there is a super good, truly good, good for the world idea haha.

      It really is amazing to see this fine line, of which direction you choose to go, there is only your own or somebody elses.. and how easy it is to just 'let somebody else' or the evil as in this article, do your thinking for you.

    4. Hey Marianna,

      Thanks for posting! You know you're right some people may get angry. And do you wanna know what I think? So what! That's what I think.

      People were angry (actually in an uproar) when Martin Luther King announced that he had a dream but, you know one man changed millions of other people’s lives simply by standing up for what he believed in. I admire people like him who stand up for what they believe especially when the stakes are high and some people may get a little or even a lot pissed.
      The bottom line…If they are shaken up then maybe they should listen to the small deep voice inside of them called their conscience.

      Be blessed!
      Melisa

  7. Wow, this is powerful stuff Ken & Melissa!!! Thanks for the message – the truth – painful and hard to swallow.
    Great writing btw.

  8. definitely touches on an undercurrent that most don't pick up on…is there a 'light' side?
    can we talk about and grow that?

    1. a light side? of course! don't get consumed. fight it, don't let them take you. it comes back to good old fashioned values. work hard, do something innovative/creative, and you will get to take advantage of the unlimited online riches. but here's the thing. online isn't VIRTUALITY any more. it's real life. there's real people and real businesses. the answer is to stop trying to clone and be a clone and dare to be different. that's what entrepreneurship is about. otherwise all you're doing is buying empty hopes and dreams and then selling them onto others. we say no to DUPLICATION. and YES to innovation.

    2. Jim,

      This was a great way to describe it. Amen brother!

      I want to start chanting “Hell NO! We won't Be clones! Say NO to Duplication!!!” Running out to get my picket signs now LOL. :-)

      Melisa

  9. You know, not long ago I wrote something on betternetworker called "you are not a rock star" and it sorta touched on this idea of gloryfing an image when it just makes the whole thing unrealistic. Some people didn't like it, that's for sure. This is the sort of thing that makes people angry.

    But usually people are only angry when you call them out on their own shit.

    1. i was thinking about this today actually marianna. i was thinking that in the "Make Money" world it's so full of damn phonies. people sucking up to people, saying nice things that they dont mean, trying to look like they got money when they're friggin penniless and going on about how cool their life is when it really is pathetic. too much phony for me. i fucking hate, HATE phonies. i cant stand them. i avoid the shit out of them in person. i dont wanna meet any of them online either. what's wrong with just being honest? we'd all get along so much better. damn!

    2. It hurts me a shit load when it's people I know personally. I wish people in business could know that it's totally okay to be your true self. And usually the true self is a person who is family oriented, loving, and caring of his/her friends.

      I really miss that part of some of my closest friends. The part of them that was so in tune with being a human being and connecting to another, sharing real truths instead of COPY. copy to get leads. I'm sick of this I want to go cut my wrists the right way (a la jim yaghi)

    3. And some ' make money' actors will actually straight up teach 'ACT as if you have a great, rich life' (!)
      I mean its human nature to have leaders and followers, but man we don't need more clones. At least not until there is a super good, truly good, good for the world idea haha.

      It really is amazing to see this fine line, of which direction you choose to go, there is only your own or somebody elses.. and how easy it is to just 'let somebody else' or the evil as in this article, do your thinking for you.

    4. Hey Marianna,

      Thanks for posting! You know you're right some people may get angry. And do you wanna know what I think? So what! That's what I think.

      People were angry (actually in an uproar) when Martin Luther King announced that he had a dream but, you know one man changed millions of other people’s lives simply by standing up for what he believed in. I admire people like him who stand up for what they believe especially when the stakes are high and some people may get a little or even a lot pissed.
      The bottom line…If they are shaken up then maybe they should listen to the small deep voice inside of them called their conscience.

      Be blessed!
      Melisa

  10. I literally had goosebumps in the end.

    But as Anne Marie asked, isn't there a light side? I mean, sure it's glorified and whatnot, but not everyone becomes a mutant, right?

  11. definitely touches on an undercurrent that most don't pick up on…is there a 'light' side?
    can we talk about and grow that?

    1. a light side? of course! don't get consumed. fight it, don't let them take you. it comes back to good old fashioned values. work hard, do something innovative/creative, and you will get to take advantage of the unlimited online riches. but here's the thing. online isn't VIRTUALITY any more. it's real life. there's real people and real businesses. the answer is to stop trying to clone and be a clone and dare to be different. that's what entrepreneurship is about. otherwise all you're doing is buying empty hopes and dreams and then selling them onto others. we say no to DUPLICATION. and YES to innovation.

    2. Jim,

      This was a great way to describe it. Amen brother!

      I want to start chanting "Hell NO! We won't Be clones! Say NO to Duplication!!!" Running out to get my picket signs now LOL. :-)

      Melisa

  12. I literally had goosebumps in the end.

    But as Anne Marie asked, isn't there a light side? I mean, sure it's glorified and whatnot, but not everyone becomes a mutant, right?

  13. Very interesting post Ken and Melisa. There must be good people out there but how do we find them? I know that you guys are honest and caring, and only people like you can lead the industry to the right path. Keep the good work.

    1. Some of the best advice I received Basma, was you don't find them, you become one.

    2. Hi Basma,

      Personally, I think that there are a lot of good honest people out there. I believe that there are folks that want to feel like they can tell the truth and still get ahead in their businesses. They are dying to be themselves and not some fake portrayal of what they think others want them to be. I think many have been led astray but I think it's time now to help them make the change. It's time to gather the troops! :-)

      Melisa

  14. Very interesting post Ken and Melisa. There must be good people out there but how do we find them? I know that you guys are honest and caring, and only people like you can lead the industry to the right path. Keep the good work.

    1. Hi Basma,

      Personally, I think that there are a lot of good honest people out there. I believe that there are folks that want to feel like they can tell the truth and still get ahead in their businesses. They are dying to be themselves and not some fake portrayal of what they think others want them to be. I think many have been led astray but I think it's time now to help them make the change. It's time to gather the troops! :-)

      Melisa

    2. Some of the best advice I received Basma, was you don't find them, you become one.

  15. Zombies, it seems the world is getting infected, how fast will it spread? Who knows but at least we are aware of it now.

    1. Richard,

      Hey thanks for posting! :-)

      You know you're absolutely right! It is always better to find out now than later. When I learned some of the lies I was shocked at first. Then, that shocking feeling turned to anger. Well…then I made the choice to turn the anger into purpose. We have a purpose here today. Our purpose is to enlighten the world!

      Melisa

  16. Zombies, it seems the world is getting infected, how fast will it spread? Who knows but at least we are aware of it now.

    1. Richard,

      Hey thanks for posting! :-)

      You know you're absolutely right! It is always better to find out now than later. When I learned some of the lies I was shocked at first. Then, that shocking feeling turned to anger. Well…then I made the choice to turn the anger into purpose. We have a purpose here today. Our purpose is to enlighten the world!

      Melisa

  17. @Marianna – I remember your article on BN. It was good.
    @Jim – You've seen a lot. It seems just now you're making a stand against the grain. What pushed you over?

    What I've learned is that you can good your distance from the evil mutants that spew venomous toxin and not feel you have to be plugged into the so called guru. Once you become comfortable with that things get better and better.w

    1. Eric,

      i believe that a fundamental flaw with the guru is that the guru is always teaching the Newbie and this means he doesn't grow. So the people who have stuck with him from the start feel the guru's usefulness is over. They outgrow the guru and move on.

      My belief is that my loyalties should be with the people who have been loyal longest. And that means that I grow ahead of them and pave the rest of the way for their journey. I have for a long time realised that there was something wrong…but i felt powerless to make a change. It was always this project or that project…always walking on eggshells, trying to be diplomatic, trying not to upset people, etc.

      well, as you may know, my primary business is in marketing services. In addition, i like to keep my ear to the ground and walk amongst my customers to gain greater insight into their pains and problems. Which led me to hear what they thought of all the snobbish gurus who are quite happy to flaunt their testimonials but shut themselves away from their customers so they don't have to deal with the “petty stuff”.

      the people who spoke to me, though, were good hard working people. The gurus and their friends consistently had this purpose of sucking as much money out of them as they could….and at the same time, i was friends with many of these gurus…they said things that bothered me and behaved in ways that were less than honest. I heard from many of the customers how they were having trouble with their marriages, how they were losing their homes, and how they were losing every last cent of their savings. All because someone told them that THIS is the way to financial freedom.

      When i saw the damage being done around me. When i saw the dishonesty behind the scenes, I knew that SOMEONE had to say something. and i had to do it since none of those gurus was going to do it.

      This is why i speak up now.

  18. @Marianna – I remember your article on BN. It was good.
    @Jim – You've seen a lot. It seems just now you're making a stand against the grain. What pushed you over?

    What I've learned is that you can good your distance from the evil mutants that spew venomous toxin and not feel you have to be plugged into the so called guru. Once you become comfortable with that things get better and better.w

    1. Eric,

      i believe that a fundamental flaw with the guru is that the guru is always teaching the Newbie and this means he doesn't grow. So the people who have stuck with him from the start feel the guru's usefulness is over. They outgrow the guru and move on.

      My belief is that my loyalties should be with the people who have been loyal longest. And that means that I grow ahead of them and pave the rest of the way for their journey. I have for a long time realised that there was something wrong…but i felt powerless to make a change. It was always this project or that project…always walking on eggshells, trying to be diplomatic, trying not to upset people, etc.

      well, as you may know, my primary business is in marketing services. In addition, i like to keep my ear to the ground and walk amongst my customers to gain greater insight into their pains and problems. Which led me to hear what they thought of all the snobbish gurus who are quite happy to flaunt their testimonials but shut themselves away from their customers so they don't have to deal with the "petty stuff".

      the people who spoke to me, though, were good hard working people. The gurus and their friends consistently had this purpose of sucking as much money out of them as they could….and at the same time, i was friends with many of these gurus…they said things that bothered me and behaved in ways that were less than honest. I heard from many of the customers how they were having trouble with their marriages, how they were losing their homes, and how they were losing every last cent of their savings. All because someone told them that THIS is the way to financial freedom.

      When i saw the damage being done around me. When i saw the dishonesty behind the scenes, I knew that SOMEONE had to say something. and i had to do it since none of those gurus was going to do it.

      This is why i speak up now.

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