I Learned, Celine

So word’s got back to me that people are wondering…

what’s happened to jim? he was all over the place for a while. Not seeing much of him these days.

And i decided it’s time i write about this and totally lay it out there. the whole uncensored ugly truth. Well, it’s not so ugly really…

If you read my story on my “About Me” page, that’s kind of where i was about 5 years ago. You can see the style is different, the language. it really was a different me.

This past year, i’ve sort of come to maturity as an online business owner.

But my mission was the same. You could see it clearly back then and you can see it now. I wasn’t in this to get a “good income”.

I didn’t want to just put food on the table, or have that fast car, or that fancy house, or to travel wherever i wanted. I didn’t want to fire my boss. I didn’t hate my life.

From childhood, i just knew what i wanted to be. I wanted to be a name on everyone’s lips. I wanted a vision so grand that people will remember me for years to come.

I wanted to become a legend.

And when i started to make money on the internet, that was pretty cool. I have to admit. When the money got big, it was even better. I had a great time, blew a shitload of money, saved a whole bunch, invested a little, and just had a blast being “regular-people-rich”.

But then last year, i told myself,

“the fun’s over. Let’s get back on our mission.”

So I scaled down my life. Put away the training wheels, and started looking at the next thing.

One thing i did know, was that there was something to people who were in the media. It seemed that they had the biggest reach of all and could influence and affect people’s emotions however they want.

What do i mean by that?

Well, an actor like Tom Cruise for example, fucked up as his religious ideas might be, he seems like a pretty smart guy who figured it out. Same with Will Smith. After all, their names get mentioned on a movie title and fans are moved from their path of daily life…to remember them well for an hour or two.

Or a lady like Celine Dion who has reached BILLIONS of people and discovered how to use her voice and artistic team to sway emotions. How her music now remains eternal anchored in people’s memories and emotions….well after she leaves the earth.

It is a beautiful thing.

To be alive beyond the grave…it’s…a raw instinct, the NEED to LIVE–

taken to extreme.

One day, I’ll never forget…a few years back.

It was in the days of Sydney. I lived in, understand, a very humble home with scarce and torn furnishings. And there i was making myself a little lunch with the tv on the other end.

So it’s Celine Dion on Oprah. Two very successful ladies who i admire greatly. Celine in particular has always been a favourite of mine. Naturally, i turned up the television and wanted to hear what she had to say.

And as I watched, i realised that she had the composure, not of some care-free woman. She didn’t look like a person whose whole life consists of bopping around, singing, partying, signing autographs, and having a great time. No.

Someone adored and worshiped around the world by BILLIONS of people seems to know a lot more about influence than i do.

She has a SERIOUS operation, going on!

Though she didn’t use copy, or even words to do it. She just understood how to give people an EXCITING adventure. And THAT is the reason why people are willing to go out of their way and leave whatever problem is occupying their mind right now…and they take 4 or 5 minutes to remember a feeling they had at a time in their life which they associate with the song.

Needless to say, I wanted to steal her powers.

It also made me understand, from a business perspective though, that it takes a REAL business to create their “celebrity” brand. These people, Tom, Will, and Celine…are not just individuals. They’re corporations, brands, and labels.

They have employees, accountants, lawyers, managers, promoters, and everything.

They are living, breathing, businesses of which they have grown into a very valuable image.

A marketing image!!

Because, it seems, wherever they are, fans spend money. Kind of like…an affiliate :)

The only difference between what you and i are right now…is that we’re “celebrities” to a much smaller set of people.

If that’s awkward to get in your head, think about an online business instead. One that has achieved fame.

Google. Apple. Microsoft. YouTube. Amazon. EBay.

Who isn’t a fan?

And while that might not be the level that most people want to play at…

I DO!

Which makes the game very different for me, compared to your average “launch-every-other-day”-guru.

And so i’ve dedicated my time over these past months to updating the map in my head for reaching that goal. Which as you may imagine is more of a journey of the emotions than the mind.

Because you wander, seeking truth and meaning for your life.

I’m still formulating the plan but i think i am getting closer to it. As you can imagine, such a change shouldn’t be drastic or it will set me back if i try to grow too quickly.

Instead, I plan to use my online business presence to complete the transition gradually. so you will notice some changes every once in a while if you subscribe here.

For example, you probably have seen by now my latest “offer”. Done For You Traffic.

Which is by no means anywhere near a complete offer. It’s just one part of a giant puzzle and gives me all the data i need to construct the rest of the plan.

My “guru” buddies don’t know this, so they ask me:

why would you offer to do people’s traffic for them? It will surely get you in trouble…you should teach it or only give away a part of the solution.

Yes, good advice. If i wanted to avoid liability with customers, in case they can’t get my traffic to convert.

But is that the stance of a man?

No! It’s the stance of a coward!

Real leaders, people worthy of remembering, they don’t back away from responsibility. My vision is far greater than the confines of this “info marketing” game.

If you fail, I’ll take the blame.

I compare my stance to Google’s. Which have affected almost everyone in the world. Google will remain, forever, a legend in human history…engraved on the very crust of the earth. You can only get that by being bold and brave.

As a search marketer, i see the fucked up things people type into search.

Seriously, just open another tab right now and try typing:
“i am terr” into the Google homepage and see the messed up crap people are looking for.

(if you can’t be bothered to look, when you type that into Google (at least when i last checked), it will suggest for you:
“I am terrified of chinese people” and various other forms of the same.)

Keep in mind that these suggestions are based on real searches. And what you’re seeing, those happen to be the most popular ones!

Yet, Google doesn’t back down from the challenge. They don’t tell you “no results found”.

They bring you results, every time. No matter how messed up your query. No matter how ridiculous.

You know what else they do?

Even when the searcher screws up and misspells their search, they still get him results.

Even when the website owner spams and black-hats and seo’s and does whatever…Google does a fine job of hiding the time-wasting results. They spend MILLIONS improving their search mechanism.

Yet, even when the website owner is making it hard for Google to do their job, and they find they’re a match to the searcher’s desire, they’ll find a way to connect them.

They believed in a vision no one else did at the time: Give every searcher exactly what they want, 100% of the time.

They bravely staked their money and time on it, like any good business. And they made it nearly a reality! The world is a better place for it.

And so, no i don’t care. I take responsibility for your lack of results. Because it’s a part of a much much bigger plan.

It conducts my life and my business.

The vision. It’s everything. Promise me, you’ll remember that.

jim

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

6 thoughts on “I Learned, Celine”

  1. WOW.

    Good on you Jim.

    You are right, a real leader should by stand by his or her commitment.

    This is really impressive your vision and your drive to reach higher highs.

    Inspiring stuff.

    Have a great weekend

    Dwayne

  2. WOW.

    Good on you Jim.

    You are right, a real leader should by stand by his or her commitment.

    This is really impressive your vision and your drive to reach higher highs.

    Inspiring stuff.

    Have a great weekend
    Dwayne

  3. Hey Jim,

    I have to say, after getting to know you, your commitment to this crazy done for you traffic system is unbelievable. No one in your position in online marketing is trying to come up with an idea to spend more time working directly with customers.

    They all take it in the other direction. Coming up with more and more ways to just make money off of people without ever making that personal connection.

    I have never heard of a program like yours. I've seen what you make from your personal campaigns. And seeing you charge a tiny fraction of that, to make someone else so much money sounds crazy.

    Your advice has made a world of difference at Chris Owen Academy. I never could have achieved such results so fast without your help. If people don't see the value of getting you to set this up for them, I fear they may never become successful online.

    Thanks brother. I'm proud to call you my friend.

    Chris

  4. Hey Jim,

    I have to say, after getting to know you, your commitment to this crazy done for you traffic system is unbelievable. No one in your position in online marketing is trying to come up with an idea to spend more time working directly with customers.

    They all take it in the other direction. Coming up with more and more ways to just make money off of people without ever making that personal connection.

    I have never heard of a program like yours. I've seen what you make from your personal campaigns. And seeing you charge a tiny fraction of that, to make someone else so much money sounds crazy.

    Your advice has made a world of difference at Chris Owen Academy. I never could have achieved such results so fast without your help. If people don't see the value of getting you to set this up for them, I fear they may never become successful online.

    Thanks brother. I'm proud to call you my friend.

    Chris

  5. Excellent article! Loved it. It's kinda where I am at in my journey! I am a new follower and found you through BN and I am working on blogging and found some great tips here. Thanks for sharing!

    TO OUR MUTUAL SUCCESS!!

    Carol

  6. Excellent article! Loved it. It's kinda where I am at in my journey! I am a new follower and found you through BN and I am working on blogging and found some great tips here. Thanks for sharing!
    TO OUR MUTUAL SUCCESS!!

    Carol

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