The Things That Matter

Gayle was full of energy, she oozed with it.

When I first met her, it took a moment for my brain to register her dialect. Suddenly, I was overwhelmed with a nostalgia one can only feel…for home.

By god it was the rugged sound of a Kiwi accent.

Having grown up in New Zealand and done much of my university education there, I was over the moon. I adjusted my hearing over from the californian english i’d grown accustomed to over the past weeks into a dialect of english spoken in rural new zealand. i couldn’t contain my excitement. She knew it.

I asked. She answered. What of our beloved city? What new slang do they have? What old words from school days that we forgot? Which buildings have come and gone? And on it went.

allblacks

How strange that I picked to wear my New Zealand “All Blacks” t-shirt that day. Coincidence, i swear. But Gayle was pleased with my pride of New Zealand.

Quickly, one of the boys who knew Gayle’s story filled us in over dinner.

She was no ordinary networker. She’d spent over 100,000 dollars last year following her uplines’ advice trying to grow a residual income. All to no avail. What frustrated Gayle most was that it felt like it was only yesterday when she was a REAL businesswoman. She’d built and sold a highly profitable brick and mortar asset and had done VERY well for herself.

And her family.

So why was this online thing so hard, she wondered.

She flew from New Zealand to find out. Gayle hired me for the day. She also hired my entire PERSONAL mastermind…yeah the guys III personally mastermind with. She brought them on as her own business advisors. And she did NOT want to share us with anyone else.

We prepared for the challenge. After dinner with the gang, we returned Gayle to her hotel where she needed to sleep off jetlag. And we agreed to all meet again at 9.30 the next morning.

I fueled up on a hearty breakfast. I think we all did because we knew it was going to be a long day.

The business-counselling session was to be held in a pretty boardroom. I was in love with the table. It was the coolest boardroom table i’ve ever seen in real life. (admittedly, also the first time i see one)

We closed the room shut behind us and we didn’t break for hours. What happened in that boardroom was nothing short of transformation.

boardroom

Last night, Gayle arrived in New Zealand and sent me the following message. She said i can share it with you:

---------- Forwarded message ----------
From: Gayle Buchanan
Date: Tue, Mar 9, 2010 at 10:14 AM
Subject: Re: your weekend :)
To: Jim Yaghi 

Hi ya

You are a honey, thank you so much for your kind words .... bloody
excellent - the 70% is coz I have an awesome guru!!

How do I sum up the time? - here we go - of course edit where you think!!

How do I describe the weekend that has just passed in one word? – I
can’t, it would be impossible.

I made a simple decision, got on a 12hr flight and was part of what I
can only describe as ‘pure mastery’ in action.

I had no idea if I would even be considered - me, a mum from New
Zealand – I had 4 days to organise a flight, accommodation, tell my
husband and 2 kids mum was off to the USA for 3 sleeps to meet a
group of guys she barely knew miles from home.

Now, I’ve been working on additional income streams for 12mths and
somehow I just knew that 48hrs with these guys would connect the dots
for me.  What happened in 18 hours with these geniuses
was incredible and I am so grateful and in awe of the talent I
witnesses and what they pulled off in such a short amount of time.

Overnight my campaign was built, leads were coming in from Jim Yaghi’s
wizardry PPC experience and by the time I got on the plane home my
campaign conversion rate hit 70%!

To the masters I watched in awe – a massive ‘thank you’ - Jim Yaghi
you are a legend, Jimmy Davis your vision and ideas are second to
none, Raymond Fong for your focus and professionalism, Ferny
Ceballos for your technical talents and David Schwind an absolute
bonus for the weekend your copywriting tips were greatly appreciated.

To anyone who is fortunate to cross paths with any of these absolute
MASTERS, you will be blessed with more than you could ever imagine –
grab hold of the opportunity – you will NEVER look back."

Thanks Gayle. I know. We’re amazing. Especially me :)

Now the reason I shared that letter with you wasn’t to show you how popular i am. It’s just some good ole social proof being craftily used to underline the importance of you listening to me…

I’m always being asked, “How can i generate more leads?”. And since i’m a geek who had no friends in school, i’d start on a long technical explanation of the best traffic sources and which is better for whom…

And i would have wasted my time answering.

Whoever asks this question isn’t making money. Because whoever has actually generated ANY kind of income from their business knows that the traffic method is really irrelevant to whether or not they generate money.

And gurus are keen to exploit these nice guys who are trying to find the magical lead source that all the internet millionaires are keeping to themselves.

Silly billies.

It doesn’t matter if they use social media or article marketing, ppc or seo.

Traffic is easy. I got gangs of it they can have.

But no selling sequence? What does that do to one’s business?

Traffic is worthless if you’re not doing something with it. If a marketer doesn’t have a way to turn traffic into buyers, then that marketer can NEVER make money. No matter how long they’ve been working at it. And getting traffic from facebook is as much a waste of time as getting it from ppc or seo or whatever.

I bet you 100 bucks that if you’re frustrated right now with your business and you’re not making the income that you’d like from it, then you don’t have a BASIC funnel setup. Just something that offers a prospect to buy something.

Without a funnel, You don’t have a business.

Unfortunately, I had no idea that was where most people were hung up. Until I got together with Gayle, Synthia, Matthew, and others who joined me recently in mastermind and coaching sessions.

The thing is, that stuff isn’t that hard. But for many students i’ve worked with, it has been the most difficult thing to do alone. A couple of days with me and my guys you’ll have a funnel up lickity spit.

allofusworking

That’s all we did with Gayle. The information she had been keeping herself busy absorbing was just holding her back in perfection land. We helped her find a unique selling proposition of her own and a message to turn a potential prospect into a sale. After that, it was a matter of a few hours for me to build her a simple traffic campaign, for her to record a video for the landing page and upload it to YouTube, and to get our web guy to throw together an application form to qualify the sale.

We wrapped up for the night. Stuffed our starved faces on cheese nachos from the hotel restaraunt. And conked out.

The next day’s results were a shock even to me.

I mean, I knew we’d get SOME traffic. I just didn’t think it would be in that much volume nor for that cheap. Her landing page converted higher than anything i’ve ever seen–honestly, i think it was how she connected with the prospect.

In less than 24 hours, she had nearly 50 home business leads for less than 30 cents each. You know what though?

Gayle could have spent months trying to learn and implement all the copywriting, technical, and traffic secrets…but what for? Her first try is already outperforming the traffic of some of the industry’s top producers.

Ask yourself…does your business have a clear path that allows a prospect to move from being just a viewer of your ad to a buyer of your product? If that’s not there, don’t buy another training product. Don’t listen to another training call.

Let’s just build your funnel…
Click Here To Continue >>>

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

14 thoughts on “The Things That Matter”

  1. Jim,

    I would have to say, yes you are dead on here.

    The biggest thing you could do to help someone is set-up a winning offer in terms of a marketing funnel.

    That is what I have seen many many many struggle with once they "get online".

    Their entire focus become traffic through X,Y, or Z and they either spend more than they make, or don't make any money at all because they are sending all their traffic to something that doesn't convert to sales and downlines.

    Something as basic as a marketing funnel set-up completely mystifies most people.

    The key I see with any traffic, and particular with paid advertising (like adwords or PPV) is knowing your numbers in your business…..and scaling your business up with a winning offer.

    As you said, the traffic is out there, in bucket loads, you can just go and buy it.

    Turning traffic into buyers is the biggest thing you could have, and if you are offering this, people should jump at the chance if they are struggling in their business.

  2. Jim,

    I would have to say, yes you are dead on here.

    The biggest thing you could do to help someone is set-up a winning offer in terms of a marketing funnel.

    That is what I have seen many many many struggle with once they “get online”.

    Their entire focus become traffic through X,Y, or Z and they either spend more than they make, or don't make any money at all because they are sending all their traffic to something that doesn't convert to sales and downlines.

    Something as basic as a marketing funnel set-up completely mystifies most people.

    The key I see with any traffic, and particular with paid advertising (like adwords or PPV) is knowing your numbers in your business…..and scaling your business up with a winning offer.

    As you said, the traffic is out there, in bucket loads, you can just go and buy it.

    Turning traffic into buyers is the biggest thing you could have, and if you are offering this, people should jump at the chance if they are struggling in their business.

  3. It is no doubt that you are a master marketer!

    I would love to give you an interview call that would last for 5 to 10 minutes. Would you allow that?

    Send me an email and let me know.

    Thanks,

    Steve

  4. It is no doubt that you are a master marketer!

    I would love to give you an interview call that would last for 5 to 10 minutes. Would you allow that?

    Send me an email and let me know.

    Thanks,
    Steve

  5. Hey Jim,

    Great post. The only thing I would mention is that so many people are freaked by the technology.

    You make it sound so simple – put up a landing page with a video on it – bingo! We all know it's not quite as simple as that – there's creating a domain name, getting a hosting account, even if you use a template you still need to know a little html to put your own branding/pictures/videos on the page, setting up an autoresponder etc. etc.

    That's why I've had to create a click-by-click training program specifically for small business owners beginning to get online. Most of the time they don't even know what a "funnel" is (apart from one you pour beer down!).

    I'm sure it is the same for the network marketing business owners.

  6. Hey Jim,
    Great post. The only thing I would mention is that so many people are freaked by the technology.

    You make it sound so simple – put up a landing page with a video on it – bingo! We all know it's not quite as simple as that – there's creating a domain name, getting a hosting account, even if you use a template you still need to know a little html to put your own branding/pictures/videos on the page, setting up an autoresponder etc. etc.

    That's why I've had to create a click-by-click training program specifically for small business owners beginning to get online. Most of the time they don't even know what a “funnel” is (apart from one you pour beer down!).

    I'm sure it is the same for the network marketing business owners.

  7. Hey Jimmy,

    Send me the app for your private weekend seminars with the big dogs , Ferny, Ray, and David. I am doing well in CCPro but I'm hungry to take my biz to the next level…

    Didar

  8. Hey Jimmy,

    Send me the app for your private weekend seminars with the big dogs , Ferny, Ray, and David. I am doing well in CCPro but I'm hungry to take my biz to the next level…

    Didar

  9. Haha Classic Jim.

    When are you coming back Down Under?

    You know you want to!

    Bring the whole team. I am sure they would all benefit greatly from getting out of the board room for a while.

    At least agree to hook up with Doberman Dan for me :)

    Dean.

  10. Haha Classic Jim.

    When are you coming back Down Under?
    You know you want to!

    Bring the whole team. I am sure they would all benefit greatly from getting out of the board room for a while.

    At least agree to hook up with Doberman Dan for me :)

    Dean.

  11. Haha Classic Jim.

    When are you coming back Down Under?
    You know you want to!

    Bring the whole team. I am sure they would all benefit greatly from getting out of the board room for a while.

    At least agree to hook up with Doberman Dan for me :)

    Dean.

  12. Haha Classic Jim.

    When are you coming back Down Under?
    You know you want to!

    Bring the whole team. I am sure they would all benefit greatly from getting out of the board room for a while.

    At least agree to hook up with Doberman Dan for me :)

    Dean.

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