What Sucks About Internet Marketing Is This…

They line the entire wall. All across that side.

The shelves are stacked so heavy that they sag in the center from years of strain.

Mostly, in the study, they’re just highschool and university textbooks. Endless references and software manuals. Dictionaries, historical books, calculus, statistics, and every programming language under the sun. A quick glance will leave you confused and baffled.

I don’t think you could tell if I’d studied to be a computer scientist or a philosopher. That’s how vast the selection of books in my study is.

The wall of my study is lined with books
The wall of my study is lined with books

And don’t you dare believe for a moment that’s all.

In the television room is another tremendous library of shelf-sagging fiction. Here the books are layered on top of one another and the paperbacks are two, sometimes three, rows to a shelf.

Every word of every single story…digested.

On those shelves is a chronicle of the reading material that fills my head. From the day I first read a Charles Dickens novel until now.

That’s not all. Shelved in my bedroom closet, strewn in hallway cabinets, and stuffed into boxes in the storage room are enough books to fill a public library. Such is my love of knowledge that some were shipped from country to country and with all the space of my home, there isn’t room to display them all.

At the back of all of these books, I find both incredible and horrible marketing.

Every time I brought a new book into my library, I had turned it over in the shop to read its back cover. I always read the blurb. That back-cover is a mini-sales letter. And what it said there made me either want the book or return it where it came from.

The back cover is the second place most people read after the title. It has a summary of what the book is about, a teaser, and a couple of reviews.

Just like in a sales letter, reviews are testimonials from recognized experts: “Riveting story-line packed with action and suspense”, for example, may be quoted by the New York Times.

If the message on the back cover of the book is written just right–it alone will cause someone to hang on to the book, and walk to the check-out with their Mastercard in hand, ready to buy.

One of the book-shelves in the TV room
One of the fiction-shelves in the TV room

Yesterday, my mother sat by one of my fiction shelves. She was over for a one-on-one PPC coaching session with me. I’m helping her market Make-Up CPA offers. Basically, that means she’s brokering traffic for some well-known cosmetics lines.

Our discussion turned to a training “system” recently launched by one of the King Kongs of wholesale traffic. It was recommended to me by one of my students.

I asked mum to read the sales letter and find out if it would be useful for her to invest in.

“I read the whole 30 pages,” she said. “And, believe it or not, I still can’t tell what the stupid thing is!”

Holy pumpkin pie. Seriously. Marketers sometimes frustrate the shit out of me.

Most of their sales letters are so filled with copyrighting tricks aimed at getting you to buy, but not even the smallest indication of what it is exactly you’re buying.

Oh just keep in mind, if you write sales letters, build squeeze pages, post PPC ads, or even film YouTube videos, you’re still selling something.  You might be selling someone on clicking your ad, filling out their email address, or opening your e-mail. Each is a cost people pay in exchange for something they might perceive to be valuable to them.

At the core of marketing is the exchange that’s on offer.

And crucial to selling is being able to properly communicate what it is you’re offering otherwise you sure as hell aren’t getting their click, email, or hard-earned dollars.

Anyway, I wanted to illustrate the point to Mum. So I picked up a random novel from the shelf next to her and I read to her this:

 

Stephen King's "The Tommy-Knockers"
Stephen King's "The Tommy-Knockers"

Everything was familiar but everything had changed. The people, his old friend Bobbie even her decrepit, ageing beagle. 

Coming back to the little community had been like walking into a nightmare.

It all looked the same, the house, the furniture, Bobbie herself, the woods out at the back.

But it was in the woods that she had stumbled over the odd, nearly buried object, had felt a peculiar tingle as she knelt down and brushed the soft earth away.

And looking back, that had been the start of the terrible, terrifying transformation of a quiet, unremarkable place into something utterly alien and hideous. A place of unrest and insane powers.

Wow. Not!

I remembered, as I started to read to her, that when I bought this novel, it had taken me a long time to start on it. Yeah, I heard a bunch of positive feedback on it from my friends, but even that wasn’t encouraging enough to embark on the 693 pages of Times Roman size 9 book until I had run out of reading material.

Why would I be in a rush to read it? I had no idea what the book was about. Only that it was a best-selling thriller of some kind, written by a very popular author. The blurb failed to communicate what I would get for the time I would invest in reading it.

From a marketing perspective, this blurb I shared is the equivalent of what are called “blind bullets”. They’re intended to create suspense by conveying a benefit without revealing the information. I’m sure you’ve seen ads with pages and pages of bullets that look like this:

“You’ll discover a secret bidding strategy which will get your ads clicks for mere cents while other advertisers will pay a pound of their flesh for the same keyword.”

Vomit.

ick

It’s so sleazy and hypey. Even though, blind bullets have their place. But if your entire marketing message consists of suspense in this way, you’ll raise the “bullshit alarms” of your readers. There’s no proof or credibility. Especially if the reader already bought 10s of products that made the same claim–how can they be sure that this isn’t a “secret strategy” they already paid for and “discovered”?

Many marketers follow all the techniques to a TEE. They use the right headlines, create mystery and suspense, identify pain, offer solutions, and scatter testimonials throughout–yet, they fail to sell at the most basic level. They just tease.

And teasing just ain’t enough to sell.

On the other hand, an expert communicator will tell you exactly what you’ll get. And give you enough information to decide if this is, in fact, for you or not.

Copy techniques are SPRINKLED in their marketing message. They’re subtle and hard to identify. In an increasingly skeptical marketplace such as internet marketing, being transparent is KING.

I picked up another book from the same shelf. Again, completely at random. And I read to mum this blurb:

 

George Orwell's Animal Farm
George Orwell's "Animal Farm"

When the animals take over the farm, they think it is the start of a better life. Their dream is of a world where all animals are equal and all property is shared. 

But soon the pigs take control and one of them, Napoleon, becomes leader of all the animals. One by one the principles of the revolution are abandoned, until the animals have even less freedom than before.

This is a classic of modern English fiction, and is a powerful study of the use and abuse of political power.

Now there’s a winner. I remember becoming engrossed in this novel, when I was 12, on the way home from the bookstore. The blurb communicates the story-line in a few words without giving away the story. It leaves enough suspense in there for its readers to want to unpeel it as they read the novel.

Also, it gives shoppers a chance to decide that this book is NOT for them if a story about an animal revolution with political commentary isn’t their style.

Many marketers take the concept of ‘perception is everything’ too far. They think, that if they can make you FEEL LIKE their product is valuable by calling it “system” or “top secret strategy”, then you will pay. Sure, it’ll work on a few people. But as soon as the smoke clears after they buy and waste their time, when they’re disappointed and annoyed, they’ll never trust you again.

As for my mother, she bought the training product based solely on my students’ recommendation. Not by any merit of its marketing. She discovered that the “system” consisted of a pdf file and an expensive monthly membership for a piece of software that does exactly the same thing as one she owns.

She cancelled her subscription within days.

Such is the state of marketing today. Frankly, I find it unethical.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

38 thoughts on “What Sucks About Internet Marketing Is This…”

  1. Cool Jim — I was waiting to see this blog post after you send me those blurbs.

    You're so right about blind bullets, too. I love using 'em, but they are just one of probably a dozen ways to write bullets.

    Ben

  2. Cool Jim — I was waiting to see this blog post after you send me those blurbs.

    You're so right about blind bullets, too. I love using 'em, but they are just one of probably a dozen ways to write bullets.

    Ben

  3. Hey Ben,

    thanks for your help with this post man! yah blind bullets are great for creating mad curiosity. I don't mean to bag them out, just that they are a technique that can be used once the marketer has properly communicated what their target customer would get.

    I was discussing something like this recently when coming up with chapter titles. If you remember, i did something like this in PPC Domination too.

    We use both a title and a sub-title to communicate more effectively what each chapter is about. So an example would be,

    "The Content Network: How to Get Your Ad Viewed Millions of Times Every Day For Mere Cents"

    This way, for people who don't know what the content network is, the benefit driven sub-title gets this across. While people who do know what the content network is, all they need to know is that this chapter is going to show them how to use it.

    If we use the headline "The Content Network" by itself, then the people who don't know what it is will not care. And if we just used the sub-title alone, then people who are looking for specific guidance on the content network may not recognise that this chapter is the answer!

    hopefully this example is clear haha.

    jim

  4. Hey Ben,

    thanks for your help with this post man! yah blind bullets are great for creating mad curiosity. I don't mean to bag them out, just that they are a technique that can be used once the marketer has properly communicated what their target customer would get.

    I was discussing something like this recently when coming up with chapter titles. If you remember, i did something like this in PPC Domination too.

    We use both a title and a sub-title to communicate more effectively what each chapter is about. So an example would be,

    “The Content Network: How to Get Your Ad Viewed Millions of Times Every Day For Mere Cents”

    This way, for people who don't know what the content network is, the benefit driven sub-title gets this across. While people who do know what the content network is, all they need to know is that this chapter is going to show them how to use it.

    If we use the headline “The Content Network” by itself, then the people who don't know what it is will not care. And if we just used the sub-title alone, then people who are looking for specific guidance on the content network may not recognise that this chapter is the answer!

    hopefully this example is clear haha.

    jim

  5. Jim, have you ever read Eugene Schwartz's "Breakthrough Advertising?"

    Reason I ask is because you have the kind of mind that would probably love it even more than the rest of us Gene Schwartz copywriting zealots 😉

    He goes into a LOT of detail about market "awareness" and "sophistication" that has been a big guide for me when writing bullets for the exact reason you explained.

    I think I've read it about 14 or 15 times now and still get something new from it each time.

    Something tells me (assuming you haven't read it yet), you'd love it.

    It's deeeeeep (to say the least).

    Ben

  6. Jim, have you ever read Eugene Schwartz's “Breakthrough Advertising?”

    Reason I ask is because you have the kind of mind that would probably love it even more than the rest of us Gene Schwartz copywriting zealots 😉

    He goes into a LOT of detail about market “awareness” and “sophistication” that has been a big guide for me when writing bullets for the exact reason you explained.

    I think I've read it about 14 or 15 times now and still get something new from it each time.

    Something tells me (assuming you haven't read it yet), you'd love it.

    It's deeeeeep (to say the least).

    Ben

  7. WOW! no wonder your brain is so big! How did you cram all them words in yer head!

    I am amazed at how you manage to piece together such an amazing array of information and keep it straight in your head.

    You provide a WEALTH of information in such a succinct way! Thanks for doing all of the work that you do and providing such amazing information as always.

    A big fan!

    Rebecca

  8. WOW! no wonder your brain is so big! How did you cram all them words in yer head!
    I am amazed at how you manage to piece together such an amazing array of information and keep it straight in your head.
    You provide a WEALTH of information in such a succinct way! Thanks for doing all of the work that you do and providing such amazing information as always.
    A big fan!
    Rebecca

  9. I totally agree and TOTALLY hate the whole 'buy this secret strategy' rubbish that you find on some sales pages…. reading between the lines, it is always the same thing that 100 other people have tried to get you to buy that week.

    It would be really refreshing to read and buy something unique and off the charts… that would be something to get excited about! hmmm….

  10. I totally agree and TOTALLY hate the whole 'buy this secret strategy' rubbish that you find on some sales pages…. reading between the lines, it is always the same thing that 100 other people have tried to get you to buy that week.

    It would be really refreshing to read and buy something unique and off the charts… that would be something to get excited about! hmmm….

  11. What I really hate about Internet Marketers (and some network marketing companies) is when you subscribe to one of their newsletters or monthly auto-billings or whatever, and then for whatever reason you want to unsubscribe, there is absolutely NO CONTACT information anywhere for you to contact them to unsubscribe. You basically have to cancel your credit card to get off their monthly billing. There are some so-called "big names" that do this.

  12. What I really hate about Internet Marketers (and some network marketing companies) is when you subscribe to one of their newsletters or monthly auto-billings or whatever, and then for whatever reason you want to unsubscribe, there is absolutely NO CONTACT information anywhere for you to contact them to unsubscribe. You basically have to cancel your credit card to get off their monthly billing. There are some so-called “big names” that do this.

  13. Hey Jim – great post and I wrote a two part article on this very topic. What really upsets me more than anything is when a marketer uses outright lies to get money out of your pocket. Beguiling trickery is a sleazy tactic but bold faced lying is just intolerable. There was a web site I came across which was selling information on how to sell information. The site made the claim that once it sold 1000 units of its product, the offer would be taken down. When I was on the site the claim was that there were 37 units left. Visiting the site some months later there were still only 37 units left. A lie about scarcity just to make the sale – how pathetic. Additionally, the item was being sold for $47 and you’d get $2500 worth of free bonuses too. How are these bonuses valued? They’re just made up numbers no doubt; plucked out of thin air. The charlatans out there using their sleazy tactics just to separate somebody from their money gives the entire industry a bad name and that just sucks.

  14. Hey Jim – great post and I wrote a two part article on this very topic. What really upsets me more than anything is when a marketer uses outright lies to get money out of your pocket. Beguiling trickery is a sleazy tactic but bold faced lying is just intolerable. There was a web site I came across which was selling information on how to sell information. The site made the claim that once it sold 1000 units of its product, the offer would be taken down. When I was on the site the claim was that there were 37 units left. Visiting the site some months later there were still only 37 units left. A lie about scarcity just to make the sale – how pathetic. Additionally, the item was being sold for $47 and you’d get $2500 worth of free bonuses too. How are these bonuses valued? They’re just made up numbers no doubt; plucked out of thin air. The charlatans out there using their sleazy tactics just to separate somebody from their money gives the entire industry a bad name and that just sucks.

  15. Hey Jim,

    Great post – I will always request a refund from these suckers! In fact I have sometimes requested a refund after a quick browse of a product, there really is some junk out there.

    I remember one product that I bought on the topic of SEO which looked great on the sales page but was complete junk on the other side. There was a crappy ebook and then a heap of bonuses. All of the bonuses we "not available" and conveniently lead to CPA offers! They also had "free websites" as a bonus and they were only about 90 bucks a month, cheap at half the price.

    I feel sorry for the people who don't understand what these shit heads are up to and I'm sure a lot of newbies get suckered. For some reason I had to go back to that sales page, to get some contact info or something like that and as I was exiting a pop up flashed up, and every time I tried to exit the deal got progressively cheaper until they were giving it away if I remember correctly. I guess they were happy enough with all the backend commissions they were getting. What a joke!

    There's my little rant for the day, thanks for opening up the platform to chat about it.

    My advice is use the money back guarantee whenever something doesn't deliver and straight away so you don't forget about it.

  16. Hey Jim,

    Great post – I will always request a refund from these suckers! In fact I have sometimes requested a refund after a quick browse of a product, there really is some junk out there.

    I remember one product that I bought on the topic of SEO which looked great on the sales page but was complete junk on the other side. There was a crappy ebook and then a heap of bonuses. All of the bonuses we “not available” and conveniently lead to CPA offers! They also had “free websites” as a bonus and they were only about 90 bucks a month, cheap at half the price.

    I feel sorry for the people who don't understand what these shit heads are up to and I'm sure a lot of newbies get suckered. For some reason I had to go back to that sales page, to get some contact info or something like that and as I was exiting a pop up flashed up, and every time I tried to exit the deal got progressively cheaper until they were giving it away if I remember correctly. I guess they were happy enough with all the backend commissions they were getting. What a joke!

    There's my little rant for the day, thanks for opening up the platform to chat about it.

    My advice is use the money back guarantee whenever something doesn't deliver and straight away so you don't forget about it.

  17. Jim,

    The reason I like you and Mike is because respect is a big part of who you guys are as people. I'll admit that after I got Magnetic Sponsoring and Traffic Formula that I was still pulled in by some of the other fluff. What I've come to realize is that there is more than enough information in those two products to get me where I want to go. The only thing I'm missing is PPC Domination. After that, I really don't expect to buy into too much more crap. I'm only following people I respect from now on. I'm not chasing the hype and the promises because all of them are empty. You guys lay it on the line and say, "This is what it is. If it's for you, grab it, if not, step off." In so many words of course. But I like that. And that's how I am as a person too. I've been caught up in being nice and all that other stuff when it's really not about that. It's about becoming a master communicator. And now that I've made this decision, I'm sure I'll get there shortly. Thanks for all you do.

  18. Jim,

    The reason I like you and Mike is because respect is a big part of who you guys are as people. I'll admit that after I got Magnetic Sponsoring and Traffic Formula that I was still pulled in by some of the other fluff. What I've come to realize is that there is more than enough information in those two products to get me where I want to go. The only thing I'm missing is PPC Domination. After that, I really don't expect to buy into too much more crap. I'm only following people I respect from now on. I'm not chasing the hype and the promises because all of them are empty. You guys lay it on the line and say, “This is what it is. If it's for you, grab it, if not, step off.” In so many words of course. But I like that. And that's how I am as a person too. I've been caught up in being nice and all that other stuff when it's really not about that. It's about becoming a master communicator. And now that I've made this decision, I'm sure I'll get there shortly. Thanks for all you do.

  19. Great post Jim. The blind hype that has been created in this market is getting really old. I don't think enough marketers are paying attention to the current emotional state of your average buyer in this market. I think the successful, wealthy, guru marketers, who aren't struggling financially anymore, have missed the boat on the fact that most of their buyers aren't as focused on making millions right now but rather paying their bills and paying down the debt they ran up the last 10 years when things were economically much better. We can talk about how great it is to make $50,000 per month (and that's almost always a gross sales revenue figure, not a statement of profits! Personally, it's not impressive to me that you grossed $100,000 in a month but spent $95,000 in adwords to do it!), but to a person who is struggling, that seems to be more of a turn off these days. My opt-in and conversion rates have gone way us since I scaled back my tone and financial expectations.

    I also completely agree with Daniel's comment. Fake scarcity and the complete lack of integrity that 90% of the marketers out there display is nauseating. I've gotten to the point where I only believe the truly large marketers like Frank Kern, Jeff Walker, and the rest of the big names actually sell out their products and can create real scarcity in their markets. I saw a tweet from Mike Filsaime, who I've follow and have purchased many products from, that talked about the strategy of a server crash to create excitement in the market. I really hope he was just kidding because that seems really lame and deceptive to me.

    At the end of the day you simply cannot afford to lie to your prospects.

  20. Great post Jim. The blind hype that has been created in this market is getting really old. I don't think enough marketers are paying attention to the current emotional state of your average buyer in this market. I think the successful, wealthy, guru marketers, who aren't struggling financially anymore, have missed the boat on the fact that most of their buyers aren't as focused on making millions right now but rather paying their bills and paying down the debt they ran up the last 10 years when things were economically much better. We can talk about how great it is to make $50,000 per month (and that's almost always a gross sales revenue figure, not a statement of profits! Personally, it's not impressive to me that you grossed $100,000 in a month but spent $95,000 in adwords to do it!), but to a person who is struggling, that seems to be more of a turn off these days. My opt-in and conversion rates have gone way us since I scaled back my tone and financial expectations.

    I also completely agree with Daniel's comment. Fake scarcity and the complete lack of integrity that 90% of the marketers out there display is nauseating. I've gotten to the point where I only believe the truly large marketers like Frank Kern, Jeff Walker, and the rest of the big names actually sell out their products and can create real scarcity in their markets. I saw a tweet from Mike Filsaime, who I've follow and have purchased many products from, that talked about the strategy of a server crash to create excitement in the market. I really hope he was just kidding because that seems really lame and deceptive to me.

    At the end of the day you simply cannot afford to lie to your prospects.

  21. When you boil it right down, there are a few good leaders and too many swipers and resellers- reselling to recoup the big bucks they paid for the material who are ultimately out to make a profit. They are following the strategies they are taught and putting what they just bought out there in a slightly different way. Isn't that kind of the concept tho? In reality is there hope for a newbie with out using the tactics they are taught? Unfortunately some of the stuff out there is re hashed, takes your money, weakens your hope and keeps you in a rabbit hole… resulting in frustration and one is still broke… unless you are creative and you do your research, which is outrageously time consuming. Jim you surely are creative and a leader. Great Post

  22. When you boil it right down, there are a few good leaders and too many swipers and resellers- reselling to recoup the big bucks they paid for the material who are ultimately out to make a profit. They are following the strategies they are taught and putting what they just bought out there in a slightly different way. Isn't that kind of the concept tho? In reality is there hope for a newbie with out using the tactics they are taught? Unfortunately some of the stuff out there is re hashed, takes your money, weakens your hope and keeps you in a rabbit hole… resulting in frustration and one is still broke… unless you are creative and you do your research, which is outrageously time consuming. Jim you surely are creative and a leader. Great Post

  23. Hi Jim,

    Well-respected teacher, you.

    Since last summer, 2008, I've been learning Internet Marketing and I've run the gamut of hype presentations. And I've cancelled out of thousands of dollars' worth of programs. The best money I ever spent was $39 with Magnetic Sponsoring which connected me up with Mike Dillard, next with you and PPC Domination, and now that $39 investment has begun to provide bits of income.

    I'm moving ahead with my PPC understanding and accomplishments, by the way…

    I feel more knowledgeable and am putting it all together… I can recognize the hype much more easily and just avoid it altogether. I appreciate YOU, Jim, and love your stories of life in Jordan (partly because I visited there with the Kawar family once upon a time).

  24. Hi Jim,

    Well-respected teacher, you.

    Since last summer, 2008, I've been learning Internet Marketing and I've run the gamut of hype presentations. And I've cancelled out of thousands of dollars' worth of programs. The best money I ever spent was $39 with Magnetic Sponsoring which connected me up with Mike Dillard, next with you and PPC Domination, and now that $39 investment has begun to provide bits of income.

    I'm moving ahead with my PPC understanding and accomplishments, by the way…

    I feel more knowledgeable and am putting it all together… I can recognize the hype much more easily and just avoid it altogether. I appreciate YOU, Jim, and love your stories of life in Jordan (partly because I visited there with the Kawar family once upon a time).

  25. So true Jim. Way too much hype with many products. However, a trend I see, especially with the rising popularity of social networking sites is that people are increasingly going to rely on others opinions about which products to buy.

    Word of mouth spreads very quickly with things like twitter and facebook. The good products rise to the top and those less than that die off quickly.

  26. So true Jim. Way too much hype with many products. However, a trend I see, especially with the rising popularity of social networking sites is that people are increasingly going to rely on others opinions about which products to buy.

    Word of mouth spreads very quickly with things like twitter and facebook. The good products rise to the top and those less than that die off quickly.

  27. Jim,

    I guess I had to come back after a few days of thought and give you what I find most interesting about internet marketers.

    It's always funny to watch as a big dawg is getting ready to launch a new product.

    Ten other big dawgs and a couple of little dawgs in training will bombard you with daily updates on the $72,231 worth of extras they are tossing into the mix.

    But that is not what really gets to me. What gets to me is that just about all but a few of the big names wil continue to beat you up with auto responder messages to buy their product well after you have purchased the item from them, not the affiliate.

    It is a fairly simple task to set your autoresponder up to accomidate this, but few do; and it is truely something that will make this boy not buy from that person again.

    Suppose you went into an old time hardware and bought a 13 mm open end wrench from the owner? Do you think the next time you go into the store he will try to sell it to you again?

    You are one of the few people in internet marketing who tells things like they are.

    Thanks,

    Denis

  28. Jim,

    I guess I had to come back after a few days of thought and give you what I find most interesting about internet marketers.

    It's always funny to watch as a big dawg is getting ready to launch a new product.
    Ten other big dawgs and a couple of little dawgs in training will bombard you with daily updates on the $72,231 worth of extras they are tossing into the mix.

    But that is not what really gets to me. What gets to me is that just about all but a few of the big names wil continue to beat you up with auto responder messages to buy their product well after you have purchased the item from them, not the affiliate.

    It is a fairly simple task to set your autoresponder up to accomidate this, but few do; and it is truely something that will make this boy not buy from that person again.

    Suppose you went into an old time hardware and bought a 13 mm open end wrench from the owner? Do you think the next time you go into the store he will try to sell it to you again?

    You are one of the few people in internet marketing who tells things like they are.

    Thanks,

    Denis

  29. If anyone is ever looking to follow someone extraordinary. Jim is this person. In the time that I have been reading his blog and following him as a mentor I would consider myself fortunate to have found him. The one thing that has become apparent to me is that Jim is an upstanding individual, honest and in a profound way shares what he knows.

    If you are looking for someone who will show you the way, you have found the right place, right here.

  30. If anyone is ever looking to follow someone extraordinary. Jim is this person. In the time that I have been reading his blog and following him as a mentor I would consider myself fortunate to have found him. The one thing that has become apparent to me is that Jim is an upstanding individual, honest and in a profound way shares what he knows.
    If you are looking for someone who will show you the way, you have found the right place, right here.

  31. BTW,

    i couldn't fit the whole bookshelf into the camera lens, so i had to take the pic in two parts and then tried to stitch them together. unfortunately their angles were different so they didnt come together properly.

    jim

  32. BTW,

    i couldn't fit the whole bookshelf into the camera lens, so i had to take the pic in two parts and then tried to stitch them together. unfortunately their angles were different so they didnt come together properly.

    jim

  33. Hey Jim, Yet another great post mate!

    Like Allen said here in his comment, you really only need a few GOOD products and just get to work using them to the max. I usaully only buy on recommendations from someone I trust.

    This has served me well over the years.

    Pete.

  34. Hey Jim, Yet another great post mate!

    Like Allen said here in his comment, you really only need a few GOOD products and just get to work using them to the max. I usaully only buy on recommendations from someone I trust.

    This has served me well over the years.

    Pete.

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