Etiquette For Getting More Blog Readers

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The one who complains she doesn’t get invited anywhere, but when she’s invited to the party she spends the whole time drinking by herself in the corner.

Blogging is a social activity.


Here are some simple ways to be a good social blogger:

1. Keep It Alive

Blogging frequently on different topics allows you to be interesting to new friends by  appealing to different people’s interests.

This might be obvious, but apparently not so in the online business community!

When new visitors arrive at your blog, it’s usually to read a specific article. But they also browse your archives and your recent posts to see what else you blog about. Some readers, especially those who like you, will bookmark your site and visit again the next day.

Fresh content is critical for building a loyal return-reader base.

2. Clean Your Room

Your blog visitors are yours and they want to hear from you, not someone else.

Contrary to popular belief, having 100 interviews with “experts” and “gurus” more knowledgeable than you in your field does not do much to give you authority or credibility. In fact, if anything it makes them look like heroes and you like a ZERO.

If those videos are important, give them their own page away from the homepage. Your homepage should be clean and tidy and reserved for “YOU stuff”.

3. Be Considerate

During the day, most blog readers are trying to discretely read your blog from work.

Don’t be the annoying girl who rings her friend at work and tries to tell about her crazy Saturday night while on speakerphone in a meeting. Autoplaying videos are obnoxious and not cool. They can turn first-time visitors off in an instant. Let your visitors decide which video they like, let them click when they’re ready to play.

Videos posts can be very effective as long as you give your readers choice.

Some people don’t have lightning fast internet connections and they dread playing online video. A good idea is to offer a balanced mix of video, picture, and text to suit a variety of readers’ preference.

4. Sound Human

Your personal blog is YOUR personal log of amazing thoughts.

Write in the voice your friends and family hear when you communicate with them. Keep away from the rhetoric used when you’re consulting or interviewing a client over the phone. Drop the industry jargon, the idiomatic expressions, and the cliches.

That’s is called Sales Language. Take a look at what’s left when you throw it out the window, and you’ll find that you have a very human voice that comes through in your writing.

Readers connect with other people’s humanity, they trust it, and they enjoy reading like a conversation with a new friend.

5. Blogging on the Cheap

Not everyone can afford to hire a fancy-shmancy designer to set up their blogs.

Believe it or not, having a blog doesn’t mean you need to have a picture of you at the top, arms folded and wearing a pantsuit. Particularly if that’s not the you that your friends know!

Keep things natural, even if it is because you can’t afford a fancy graphics guy.

It can actually work in your favour since people you’ve never met in person will get a sense that you’re approachable, casual, and friendly.

Don’t get hung up on the technology and making things look overly decorated. People read blogs because they have interesting stuff to say, not because they’re impressed with the headers.

I struggled with themes until I used a free blogging service. Now I focus on my content and make up for my design deficiencies by writing entries that really matter. You should too.

There are many free blogging services like,,, and Consider these options; they let you be setup and ready to blog in MINUTES.

6. Participate in Your Blogging Community

Just as in social life, you can’t sit around and wait for visitors to drop by. Go out and make some friends.

Read other people’s blogs that interest you. Communicate with them, show genuine interest and get inspired by them. If someone says something that REALLY interests you, consider writing a blog-reply instead of just a little comment.

7. Re-Blogging and Blogversations

Not only do blogs allow readers to participate with comments, but they also allow readers to participate by blogging!

Trackbacks and Pingbacks are actually a kind of extended comment. It’s a way for one bloggers to reply to another blogger’s entry by writing a response at their own blog.

Don’t copy someone’s blog posts and post them on your own blog. That is offensive, almost like stealing a person’s personality. It also makes you look horribly unimaginative.

A fellow blogger is a potential ally. When you like someone’s entry, go ahead and write your reply as a post at your own blog for your readers. Simply reference the URL of the entry you’re responding to, and say your viewpoint.

As a result, a reference link back to your blog will show up in their comment thread (if they approve it). Then a two-way connection is made between you so that interested readers on both sides will learn of both blogs.

Follow these 7 guidelines to be a better, more social blogger. You will find that blogging is more fun than ever before. You’ll build an audience quickly, make friends easily, and do much business!

11 Replies to “Etiquette For Getting More Blog Readers”

    1. Thanks Hameed. I guess it seems so “high maintenance” but the pay off is totally worth nerding off for a couple of hours. 🙂

  1. Marianna, I'm curious to know how often do you think people should add new content to their blogs…everyday, twice per week, 3 times per week?

    Also, how do you encourage commenting, without being a hassle about it? It seems like allot of people are sometimes shy to comment. I would like to build a small community around my blog, with lots of visitor interaction. How do I do that?


    1. Hi Tony,

      Ideally for a blog to be relevant in its category/niche, you want to schedule yourself to upload at the VERY least twice a week, but ideally 3 times a week, maybe on like a Mon-Wed-Fri schedule.

      When a blog has recent content, it's attractive. I like to know that I”m getting information that is as up-to-date as the Internet itself, and the Internet is an ever-evolving monster so it is always to your advantage to seem cutting-edge to your readers.

      Creating a sense of community with your readers does become involving, but the payoff is amazing. I promise that when you're a genuine person with the people whose blogs you read, and when you interact with them in their comments forum, you're really giving yourself an advantage that very few marketers and business people can leverage.

      Even something as simple as creating a video response can pick up some serious buzz on the ol' Interwebs. Maybe someone else can speak to how to use a WordPress platform to sort of let other blogs know that you're reading them.

      Regardless of the platform, think about the stuff that YOU look for. For example, I always check for comments and I always check to see where my traffic is coming from or if I've got new people following my blog. When I get a new follower, I check first to see that they are legit bloggers (no porno stuff). If they're real, I follow them back. I check to see if they're on Twitter and give them a follow. I “like” the entries that appeal to me and I throw them a few comments to let them know that I'm paying attention to their content.

      I mainly deal with personal blogging, but I imagine it works the same way with business blogging. Give them fresh, updated, and easy to implement info and see if your entries leave some implied space for comments.

    1. Whenever I start to fuss about how I haven't picked up any more followers on my blog, I remind myself not to be that whiny girl holding punch. I grab the vodka and look for new people to follow, comment on their stuff, and submit questions so they know I'm all up in their business 🙂

  2. All very useful tips, but I especially like #2 — keeping everything clean. While providing your readers with interviews from various experts around your niche, you’re absolutely right that too much of this will actually lower your authority with your readers.

    I like your idea of keeping interviews on a separate page away from the home page.

    I also think it’s incredibly important to keep a clean, up-to-date About Page. This page is probably the second most viewed page on our blog, and I’m always tweaking it with new content, photos and information to make it better. My About page also gets re-tweeted quite often, which is very cool.

    Thanks for the great post!

  3. Marianna,

    i loves #5 – a picture with their arms crossed, that is sooo funny 🙂

    i think thats an unwritten rule in home biz if ya want a successful blog and to be seen as an authority ya need to do that. i bet lots read this post and say ‘god dammit’ thats meeeee

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