A friend of mine who’s been doing online marketing for 2 years recently told me:
“I have no brand! Can you help?”
2 years with no brand? That’s a giant error.
Many supposed “online entrepreneurs” give themselves credit for something they are not. Marketers? Maybe. But entrepreneurs? No.
Every few weeks, they up and leave the last website they built and start a brand new one.
Their justifications are endless:
– Now, they’re promoting a new product.
– Now, they’ve signed up to a new affiliate program.
– Now they want to get better search engine placement with a new domain.
No matter the reason, having numerous websites and domains is NEVER a good BUSINESS strategy.
Branding & Reputation
Business requires a brand–which simply means, REPUTATION.
How can you gain a reputation when a customer who finds you today can’t find you again tomorrow?
If you want ongoing traffic, word-of-mouth referrals, and an ever-growing customer base, you must first establish a brand. Then you determine who its audience is and create a long-term strategy to systematically solve the problems of that audience in a unique way.
And finally, you must…
STICK TO IT!
Now, when you have a new product to sell, find a way to frame it to fit your brand–instead of changing your business to fit the new product.
Know what’s hardest about getting ongoing traffic?
Choosing a name for your brand is easy. Figuring out a target audience is simple. But coming up with a strategy to solve that audience’s problem in a UNIQUE way is the ONE thing you can’t do on your own.
That’s why, in our Done-For-You Traffic Service, we spend a good part of a TWO HOUR consultation with you finding your brand strategy before we contract it down into one precise, concise statement.
Need to learn more?
Then click the banner below and read about our consulting service…
All you have to do is press “go” and the rest is taken care of.
Read more about it now!