Pay per click (PPC) has become one of the primary ways for online entrepreneurs to advertise their chosen product or service on the Internet. It uses customized ads, in various page positions, which allow customers to make decisions about purchasing. Pay per click advertising is a strategy where you only pay when your ad is clicked on. Managing PPC requires knowledge and analysis of cost per click (CPC) and return on investment (ROI).

Positioning: What, where and how to place your ads is very important.

Where do you want your product to appear? If you want to attract US customers, is it best to promote your product in Japan? Of course not! What geographical location will have the most interest in your offering? I have seen folks who have spent 5 figure ad budgets marketing to the wrong countries. With PPC, you can break it down to the specific cities or regions that will generate the best results for your needs.

Demographics: Who should you market to?

You must consider who is going to use your product. If you have a product that will appeal to a 13-year-old girl, it would be a waste of resources to try to attract males over the age of 35. So who is your ideal customer? Gender and age is key to this process. One of the most overlooked groups is women between the ages 30-68. They make 87% of all purchases in the home. They are also the most loyal and if they trust you, they will become repeat customers.

Conversion Rates

Analytics software is another necessity for successful PPC advertising. In order to determine how effective a PPC campaign is, it is important to install tracking code on your website and use tracking software to analyse it. This will provide you with information such as your cost per click, ad relevance, click through rate and daily budget calculations. Another tool to add to your toolbox is a Web Analytics software program. Having these two will allow you to figure out the results of your Pay Per Click campaign. Without these being used and understood, you will be operating in cyber darkness.

Done For You PPC Services

Here at YaghiLabs, we enjoy educating new online entrepreneurs. We also offer a “done for you” service for all your PPC marketing needs. So many additional factors go into creating a successful advertising campaign and increasing your profit margin. Learn more about this all-inclusive service at