Focusing exclusively on the most effective keywords in a PPC advertising campaign will help minimize your costs. This is the primary goal of any bid optimization system. Additional components of this very important strategy are listed below…
PPC (pay-per-click) marketing is an auction-style form of paid online advertising. Regardless of the platform (e.g. Google AdWords, Bing, Yahoo, Facebook, etc.) each individual marketer sets a maximum amount they are willing to pay for a specific ad location based on their researched keywords. The person who bids the highest wins their preferred ad position.
Relevant keywords will improve your quality score, elevate your ad position and lower the bid cost. If your website is optimized and congruent with your ad copy, this will also drive additional targeted traffic.
By utilizing relevant keywords you will impact your return on investment (ROI) by increasing overall revenue and lowering the price per bid.
Testing and measuring your results is imperative. Locate your highest converting keywords then reduce your bids in small increments. After lowering the price you are paying to have a keyword displayed, has your ad position been affected? If not, you’ve just saved some money. Repeat this process until you have determined the ideal threshold or optimal bid price.
You must constantly track and tweak these keywords then adjust how you distribute your marketing budget. Anyone can pay top dollar and achieve the highest ad position. Your challenge is maximize your ROI and not simply throw away good money!
The Science Of Bid Optimization
Bid management starts with selecting relevant keywords, using congruent ad copy on your landing page, and tweaking your campaign and bids daily in order to improve your return on investment. The “scientists” here at Yaghi Labs will show you even more about streamlining your online business for maximize results. Listen how at http://jimyaghi.com/ylacademy