“Conversion rate is the first success metric your business should strive to improve.”
Are you achieving online sales or lead conversion rates of more than 5% from your PPC traffic? If no, then you should read on. If yes, let’s see if you agree…
Traffic that brings about a conversion rate of less than 5% should make you question whether or not you are optimizing your campaign correctly for your target audience. In turn, a decent conversion rate will indicate your audience IS responding appropriately to your call to action.
How to Calculate Conversion Rates
Once you have set up a tracking system, and assembled the resulting analytics data, you will need to calculate your rate of conversion. You can use this simple formula to get you started:
Total Conversions/Total Views X 100 = Conversion Rate
Here are some examples…
Number of lead forms filled out/Traffic on Landing Page X 100 = Conversion Rate
Number of lead forms filled out/Total Traffic on Home Page X 100 = Conversion Rate
Number of Sales/Number of Visitors X 100 = Conversion Rate
A rate of 1-2% is not uncommon but can be improved by strategies like simplifying website usability, enhancing ad copy and providing a clear call to action.
“For most MLM and Network Marketing businesses, an average PPC leads to sales metric is about 3%”
To decide whether this is a good lead conversion rate for you, have a look at your return on investment (ROI). Consider the revenue generated by your sales compared to the cost of acquiring the leads (or potential paying customers) in the first place.
The Best Way to START Getting Good PPC Lead Conversion Rates…
Here at Yaghi Labs, we have not found one person (no matter how good they are) who can single-handedly optimize conversion rates and NEVER have to worry about them again. There’s always maintenance.
If it’s working today, it may not be working tomorrow.
Which is why the Yaghi Labs team can DO IT FOR YOU!
At least initially…
If you’d like to manage your own advertising, but want to get off to a flying start, we’ll build you a customized campaign from scratch. You’ll also get a marketing plan, a landing page and some emails to increase your sales activity. Our Done-For-You service gives you everything you need…all you have to do is hit the “GO” button to switch it on.