2a. Standing Up To Bullies : Part 2 – “Cool Business” Series

Nobody likes being weak.

No body.

Bullies prey on the weak. Even in business.


In an earlier “Cool Business” Series article we learned that attracting audience and attention requires Drama before advertising could even begin. Drama has not changed too drastically over the ages; its core elements remain essentially the same, particularly the element of Theme.

Theme is at the heart of every successful drama.


A Theme is a universal message; a lesson that we learn about life or about people.


Bullies tend to do well in Business opportunities; they look for the weak and take their money from them. You can tell because Business opportunity has taken on a theme of disempowerment: Franchise this, Pre-built that, Proven System here, Automatic Money there.

The central message or theme is that those who do least get paid most or that success comes to those who duplicate and imitate.

But not all themes are created equal.

Some make better drama than others. Like victory over adversity, for example.

Which reminds me of my childhood friend, Danny—Actually, he might be upset to hear me call him that because we were much closer; more like brothers.

***

We were 10 or so. Danny was often patronised by a child from our neighbourhood.

Danny was a small child. Paki, his bully was a large Oafish child.

I think I was on the swing near the Spin-About when Paki showed up on day. I never liked him, he was mean.

Paki walked over to Danny and had a few words with him. I was tuned out. Moments later, Danny walked over to the Spin-About with his bully and glanced my way pleadingly. With his slow eyes, Paki kept Danny in his sights. Meanwhile, I froze up and watched them both mount the Spin-About.

Danny’s face was beet red with a mixture of terror and shame. He sat opposite Paki.

Paki began to pull at the central disc to spin the ride. He made them both spin. He spun faster and faster and faster still!

Danny screamed, “Please…enough…!”

But Paki wouldn’t stop.

Vivid is the expression of slight-retardation on Paki’s face as he drooled and shouted in excitement. Danny tried to pull himself in with his little arms, holding on for dear life to resist the spin force.

By now, the other kids in the playground were watching the blur and cheering for more speed.

Danny’s screams were blood-curdling. I couldn’t bear to watch! But my eyes were glued on the dumb look on Paki’s face, hoping against hope that he’d run out of stamina soon, before little Danny flew off to his doom.

I was frozen.

Finally, Paki’s breath became strained. He ran out of power and began to slow, and slow…and slow to a halt.

Danny got off sluggishly.

Paki yelled after him, “WHERE THE HELL DO YOU THINK YOU’RE GOING?”

But Danny did not turn.

Suddenly, I saw him; he took off down the hill.

In that instant, I knew the game was over for Paki. He wouldn’t catch up. Danny was a trained sprint-runner, the top in our school. He was a bolt of lightning down that hill…and Paki looked a fool far behind.

Soon, the playground children began to cheer. This time they called Danny’s name.

Danny got away.

***


You see how I made use of my theme of Victory over Adversity?

It creates a reward for the audience. A reason to stay tuned.

What did we learn from the story?

Perhaps, that one should not pick on others.

Perhaps, that people are fickle and they side with the strong.

Perhaps, that appearance can be deceiving.


To get audience, a business needs to do the same thing. Not with stories, necessarily, but through the company’s MISSION, VISION, and VALUES. These stand in place of a central theme.

They are statements that embody what the business stands for.

For example, Apple’s values include: Empathy for customers/users, hard work and aggressive achievement, positive social contribution, team work to reach big worthwhile goals, and so on. These values dictate every aspect of their business and its dealings with employees, customers, and the general public.

Themes can be very private or very public. They are recurring and consistent patterns in all business decisions, all products released, all advertising messages, everything.  Theme or the lesson behind a theme gives reward and inspiration to anybody who comes in contact with the business.

Boring businesses either have no theme at all, or when they do, the theme has no admirable quality.

Tell me, what is admirable about attributing money and success to people who lack creativity, lack intelligence, lack education, and shy away from work?

Nothing.

What is good about firing one’s boss or quitting their job, when their job and their boss are what currently provide security for their family?

Nothing.

Think about the qualities in the examples above:

  • “taking the easy road” and
  • “ingratitude”

Are those not the lessons behind the typical Business Opportunity message?

In your typical drama, these two qualities in a character usually bring eventual unhappiness to characters. Story characters almost always end up having to pay a price of hardship for redemption. Something we usually refer to as karma.

Karma tends to be a central theme in many stories and movies.

Let me tell you another quick story about Danny to illustrate.


***

Danny was picked on by more than one bully, and in different ways.

One such instance was another kid named Liam who always happened to be in trouble for something or other. Liam was a bit of a show-off and that was his problem.

It was during a Metal Work class while the teacher’s back was turned to help some children when Liam approached Danny’s bench. Danny and I were working together on our project.

“Whatcha doin’?” Liam inquired annoyingly.

Liam was a little more intelligent and somewhat more popular than was Paki. But still, a bully is a bully.

Danny, always trusting, thought Liam wanted help, so he gave him his attention.

I watched, almost expecting whatever came next from Liam to be cruel.

Sure enough…

Liam grabs Danny from the shoulders and painfully slams his knee into his groin.

OUCH!

The mere recollection hurts.

Danny’s face went red. He cursed a couple of times while Liam walked away laughing, pleased with his “prank”.

I shook my head and we continued to work.

A few minutes later, Liam was back. This time, he snuck up on Danny and grabbed him in the same way as he did before.

Then …SLAM!!…went Liam’s knee, right in Danny’s groin.

Again, Danny did not respond.

This happened at least one more time before class was over and we broke for lunch.

Later, when we returned to class Liam was not there. I did not miss him, and neither did Danny. But it was not until the next day when we saw Liam again.

Liam turned up to class with bruised eyes and cuts. Apparently he’d been humiliated in front of Rowena, his girlfriend when he was beaten in a lunch-time fight. Worse yet, Liam spent the next MONTH in detention for fighting in school.

***

Timeless Business Themes

Karmic justice is a special kind of theme; one that recurs in drama over and over and never really gets old. It’s a universal experience most people have had: “What goes around comes around.” No matter where you’re born or where you live, you grow up with the belief that people get what they deserve or that the justice is served eventually by the world’s natural order.

Similarly, in business, a TIMELESS theme means the business’ philosophy and ideals can be identified with by everyone regardless of their age, gender, class, culture, or religion.

At the heart of the most classical stories are many examples of timeless themes. Stories like MacBeth, Oliver Twist, David Copperfield, Jane Eyre, and Wuthering Heights; each of them conveys universal messages about love, about friendship, about equality, about karma, about self-reliance, about the dangers of ignorance, about the emptiness of attaining false dreams, and so on.

Ideas and ideals we all share, understand, and feel as human beings.

Look at how many spin off books, movie adaptations, television series, and games have all been marketed and sold from the same stories.

How about some timeless theme examples from business then?

Avon…founded in 1886 generates over 10 billion in revenue.  Avon has a theme of helping women in business become independent and successful, regardless of educational or economic background.

This theme of equality is derived from the karmic justice theme. It draws on several common dramatic themes such as:

  • empowerment,
  • oppression of women,
  • overcoming weakness,
  • the will to survive,
  • change versus tradition,
  • And more

Mary Kay uses a similar theme that is seen consistently in their values, vision, and mission.

Jenny Craig and Weight Watchers are big businesses that are centred on the idea that women can discover their inner beauty through proper nutrition and exercise.

The discovery of Inner beauty, or inner vs outer beauty are other timeless theme.

In fact, if you ever did read the novel Jane Eyre, you’ll also notice many of the themes I attributed to Avon, Mary Kay, and Jenny Craig earlier are central in that story too.  Jane Eyre was published in 1874 and was adapted into at least 70 popular musicals, films, retellings, television shows, and other derivative works since.

Good themes are magnets for audience. They reward people for interacting, for tuning in, for listening, for paying attention. They reinforce life-lessons we are all familiar with.

Back to Danny and his various bullies…


***

Now you can imagine, with Danny, his bullies didn’t all just bother him once and disappear. He was subjected to years of torment from many of these people.

Like Paki, for example, the oafish bully who spun Danny too fast…he stalked Danny outside his home and he threatened to burn down his house…once, Paki even cut Danny up with a broken bottle of glass while he was walking home from school!

Liam, the Metal Working groin-smashing bully destroyed Danny’s science fair submission, he humiliated him in school assembly and subjected him to many horrible acts of cruelty.

Poor, poor Danny.

I often spoke with Danny and gave him advice on how to handle these horrid boys.

Danny was not weak, however.

Like I said earlier, he was just a little smaller and a little younger and a little more trusting. But he was a trained sprint-runner, very fast. He also competed in cross-country and had incredible endurance. He studied martial arts and fought fiercely in tournaments and brought home gold medals for his team. Danny was no weakling.

When I asked him to fight back, he would say, “I would get in trouble for defending myself and end up in detention with these guys.”

Many times he’d speak compassionately about Paki, who he believed to be lonely and a little troubled at home. He would say to me, “He just needs some friends and doesn’t know a better way than to force them.”

Perhaps you thought me a horrible friend for not intervening when Danny was picked on. But I did not stand idly by and do nothing.

Paki was permanently expelled from school because of a wicked plot I constructed. I don’t know what happened to Paki after his expulsion, but there were rumours he ended up in an institution for the criminally insane.

Most of Danny’s bullies met similarly fitting fates due to my intervention.

Liam was not beaten by chance. I found him after Metal Work class and beat him in the quad till his nose was bloody and his eyes were cut and bruised. Rowena happened to be standing at the canteen lunch queue and made to witness how weak her silly friend was.

The children jeered and laughed at his disgraced, hunched over frame. Rowena watched in humiliation while her “man” wiped blood from his eyes. I gave him one last kick to the groin, cursed him and turned my back to him. The children became silent. I walked away.

Later, I told Danny, “Go straight back to class, turn on the tears and CRY in front of the teacher. When he asks what’s wrong, you tell him that Liam beat you, then you and I paid back the favour. This way, we won’t get in trouble.”

It worked.  Liam was appropriately punished, the teacher sympathised with us and we were spared.

Karmic justice? I think not.

***


Creating Your Own Business Theme

So we’ve spoken about themes in stories and themes in business. How important a theme is and why it is best to make it timeless.

What we have yet to speak of, is how to create one for your own business and apply it. Here is how:

Begin by evaluating your own beliefs. Which are the top 5 beliefs that have so far guided your life and all your decisions? Ask yourself, are they based on true experiences in your life or are they ones you heard about?

Use your values to create your vision and mission statements. Translate your personal values into values for your business. Refer to them often as you build and grow, protect them, and hold them dear.

For many business opportunists, their beliefs about wealth and success come from books like Think and Grow Rich, Rich Dad Poor Dad, and The Secret, amongst others. Although these borrowed beliefs may be true, they are not experiences that you have lived—so there is very little emotion and passion and drama in operating with those belief systems.

Instead, draw on the experiences you lived and the things you do believe and know to be true.

Here are some of the general threads of experience you’ll see shared with you here and in other posts of mine:

  • appearances – deception and reality
  • knowledge versus ignorance
  • what goes around comes around
  • change versus tradition
  • convention and rebellion
  • the dangers of ignorance
  • the emptiness of attaining false dream
  • and self-reliance

These are my experiences. They are both universally shared with others and yet uniquely mine.

You cannot pinpoint them in one place in particular, but I draw on them in every business I create. They are written eloquently in my vision and mission statements and in my business’ values.


At the start of this tutorial, I told you that nobody liked to be weak. Least of all me.

Remember my friend Danny who appeared weak because he liked to see good in others and empathised with his bullies?

Remember how I, on the other hand, did not believe he should stand by and be weak and instead must stand up for himself, be self-reliant, and be strong?

Well, despite us having opposite beliefs, Danny was much closer than a friend. Much, much closer.

He was…

me.

If you’d like the Yaghi Labs crew to help you come up with a central theme for your business then click here.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

43 thoughts on “2a. Standing Up To Bullies : Part 2 – “Cool Business” Series”

  1. Jim,

    extremely moving post. I had goosebumps at the point of finding out who Danny actually was

    Finding your business theme is an awesome point to bring up. I spent my first 4 years of home business doin the usual, the worn out junk that i was told to do. Just keep doin more. yea, more of the same that wasnt working..wtf?

    About 1 year ago, i really started to study what you were doin and i liked the style you did things in. It gave me the confidence to do things my way and everything started to come from who i am, not how the 'gooroos' told me it should be done. some 'gooroos' were even asking me how to do some stuff.

    Anyway, when i started coming from my core beliefs, i got waaaay more creative, waaay more confident, waaay more focused in what i was doin and oh yea, i made a shit load more money also

    So, anyone reading this story, get thinkin about your 'theme' and seperate yourself from everyone else who is spouting rehashed junk from books etc and start creating awesome content from personal experiences

    1. Hey Ewan

      I know exactly what you mean. I followed the 'guru' ways of doing things and ended up sounding just like them, like a liar, loser and bully. I didn't want to come across this way but I thought it was the only way to make an online dollar. Then I came across Jim and saw someone who said it how it was in the way that only he could say it. I started to be this way and things changed for the better.

    2. Dwayne,

      i know the feeling bro. even when i go back over some of my old emails or posts that are still circulating today because i'm too lazy to take them down…i feel the same way. i hate that shit.

      but here's something that's cool about this all…when people come to research Who is Dwayne Huggins? They will find Dwayne's online history, his entire story of how he came to be the Dwayne he is today. Just ask me…you can find my online content from as far back as when i was 16! and apparently, one of our colleagues did the research on me too.

      there will be people who will research you and find your past. they will not judge you. they will just see your journey, identify with it, and love you more.

      jim

    3. As always perceptive and impressive. I love the structure and the creative blending of entertainment and education.

    4. Ewan thank you for your kind words. i've had the privilege and pleasure of lookign over some of your writings and it has been a truly rewarding experience for me too. keep at it with your work…what i like most about it is that it has this ironic comedy to it which makes is your specialty.

      guys if you ever take a look at how Ewan does business, you'll see it's FULL of personal experience. his valuesare what drive him and that's why he has enjoyed the success he has. keep it up bro!

  2. Jim,
    You are absolutely right Jim. I remember those bullies. I brought up my kids to be kind to others but to stand up for themselves. Many marketers try to bully us into believing that we can do very little work and get big rewards. I am a hard working person. I achieved my goals by working hard all my life. I got promoted in my department as a result of my hard work. I am sure the same thing applies in business too. I do not believe in copy and profit systems or automated money scams. One has to work hard and have a unique edge to distinguish his/her business from others.

    1. Basma,

      you know those people never sat right with me, though i admit i tried to be like them for a long time. something i've come to notice is that when you play with wolves, you have to expect to get your arm eaten off a little too. and that's the problem with the strategy. it's that it's a dog eat dog value system.

      i have known you all my life and i've seen you be a super hero where others would have quit. you were an excellent mother and a hard worker who succeeded in everything you did.

      you raised your children to have principles and values that are unshakable. You taught us to work hard, to treat others with respect and kindness, to never hurt others unless they hurt us. i remember when you said to me, "Don't fight. but if someone hits you FIRST, then you hit them back!"

      and you were the first person to point out to me that this industry was full of deceit and lies. and you were right. there is no such thing as "copy and profit" … the only people who profit are the ones who manage to convince others that this is how money is made.

  3. Jim,
    You are absolutely right Jim. I remember those bullies. I brought up my kids to be kind to others but to stand up for themselves. Many marketers try to bully us into believing that we can do very little work and get big rewards. I am a hard working person. I achieved my goals by working hard all my life. I got promoted in my department as a result of my hard work. I am sure the same thing applies in business too. I do not believe in copy and profit systems or automated money scams. One has to work hard and have a unique edge to distinguish his/her business from others.

    1. Basma,

      you know those people never sat right with me, though i admit i tried to be like them for a long time. something i've come to notice is that when you play with wolves, you have to expect to get your arm eaten off a little too. and that's the problem with the strategy. it's that it's a dog eat dog value system.

      i have known you all my life and i've seen you be a super hero where others would have quit. you were an excellent mother and a hard worker who succeeded in everything you did.

      you raised your children to have principles and values that are unshakable. You taught us to work hard, to treat others with respect and kindness, to never hurt others unless they hurt us. i remember when you said to me, “Don't fight. but if someone hits you FIRST, then you hit them back!”

      and you were the first person to point out to me that this industry was full of deceit and lies. and you were right. there is no such thing as “copy and profit” … the only people who profit are the ones who manage to convince others that this is how money is made.

  4. Jim,

    extremely moving post. I had goosebumps at the point of finding out who Danny actually was

    Finding your business theme is an awesome point to bring up. I spent my first 4 years of home business doin the usual, the worn out junk that i was told to do. Just keep doin more. yea, more of the same that wasnt working..wtf?

    About 1 year ago, i really started to study what you were doin and i liked the style you did things in. It gave me the confidence to do things my way and everything started to come from who i am, not how the 'gooroos' told me it should be done. some 'gooroos' were even asking me how to do some stuff.

    Anyway, when i started coming from my core beliefs, i got waaaay more creative, waaay more confident, waaay more focused in what i was doin and oh yea, i made a shit load more money also

    So, anyone reading this story, get thinkin about your 'theme' and seperate yourself from everyone else who is spouting rehashed junk from books etc and start creating awesome content from personal experiences

    1. Hey Ewan

      I know exactly what you mean. I followed the 'guru' ways of doing things and ended up sounding just like them, like a liar, loser and bully. I didn't want to come across this way but I thought it was the only way to make an online dollar. Then I came across Jim and saw someone who said it how it was in the way that only he could say it. I started to be this way and things changed for the better.

    2. Dwayne,

      i know the feeling bro. even when i go back over some of my old emails or posts that are still circulating today because i'm too lazy to take them down…i feel the same way. i hate that shit.

      but here's something that's cool about this all…when people come to research Who is Dwayne Huggins? They will find Dwayne's online history, his entire story of how he came to be the Dwayne he is today. Just ask me…you can find my online content from as far back as when i was 16! and apparently, one of our colleagues did the research on me too.

      there will be people who will research you and find your past. they will not judge you. they will just see your journey, identify with it, and love you more.

      jim

    3. As always perceptive and impressive. I love the structure and the creative blending of entertainment and education.

    4. Ewan thank you for your kind words. i've had the privilege and pleasure of lookign over some of your writings and it has been a truly rewarding experience for me too. keep at it with your work…what i like most about it is that it has this ironic comedy to it which makes is your specialty.

      guys if you ever take a look at how Ewan does business, you'll see it's FULL of personal experience. his valuesare what drive him and that's why he has enjoyed the success he has. keep it up bro!

  5. I love your stories Jim. They seem to come from real experiences as you say which is what makes them come alive. The story of weak and strong, master and slave truly is a universal theme and everybody identifies with struggles.

    The way I see it is this: Life is not a struggle, its a wiggle :)

    This is because we who are even involved with internet marketing should realize that we are privileged over others by merely having internet. How many internet marketers are there out there who feel terribly desperate and even destroying their lives by throwing out more and more money on courses and false hope that somebody ELSE is going to save them and do their business for them.

    One must go through their OWN experiences to truly get stronger and REAL.

    Your business theme really is want is going to make you want to go through the struggles of being an entrepreneur. The only true horny is your OWN.

    I too have realized that when you work in alignment with yourself and no superficiality, much more greatness and strength is produced.

    1. Milla thank you for your contribution and for bringing up this point.

      people are destroying their lives!!!

      the bullies are preying on them. You know the saying that goes, “Shame on you if you fool me once. Shame on ME if you fool me twice.”? maybe i got it wrong, but it's G W Bush's fault lol. anyway, as you said, the bullies they prey on the weakness of people by promising them these “easy short cuts” and there is an ENTIRE industry of perfectly intelligent people who are following the leader right into the pits of hell. They keep buying and buying even though nothing they have ever been told has turned into money.

      Why do they do that!?

      When is it enough?

      People need to wake up and start thinking for themselves, listening to their instincts, get in touch with their moral compasses and ask themselves if the shortcut is this hard…wouldnt it have been a better idea to just start the right way?

  6. I love your stories Jim. They seem to come from real experiences as you say which is what makes them come alive. The story of weak and strong, master and slave truly is a universal theme and everybody identifies with struggles.

    The way I see it is this: Life is not a struggle, its a wiggle :)

    This is because we who are even involved with internet marketing should realize that we are privileged over others by merely having internet. How many internet marketers are there out there who feel terribly desperate and even destroying their lives by throwing out more and more money on courses and false hope that somebody ELSE is going to save them and do their business for them.

    One must go through their OWN experiences to truly get stronger and REAL.

    Your business theme really is want is going to make you want to go through the struggles of being an entrepreneur. The only true horny is your OWN.

    I too have realized that when you work in alignment with yourself and no superficiality, much more greatness and strength is produced.

    1. The way I see it is this: Life is not a struggle, its a wiggle :)

      +1 for this Milla.

      Life is wiggle and we all are trying to make a 'Slider Control'

    2. Milla thank you for your contribution and for bringing up this point.

      people are destroying their lives!!!

      the bullies are preying on them. You know the saying that goes, "Shame on you if you fool me once. Shame on ME if you fool me twice."? maybe i got it wrong, but it's G W Bush's fault lol. anyway, as you said, the bullies they prey on the weakness of people by promising them these "easy short cuts" and there is an ENTIRE industry of perfectly intelligent people who are following the leader right into the pits of hell. They keep buying and buying even though nothing they have ever been told has turned into money.

      Why do they do that!?

      When is it enough?

      People need to wake up and start thinking for themselves, listening to their instincts, get in touch with their moral compasses and ask themselves if the shortcut is this hard…wouldnt it have been a better idea to just start the right way?

  7. Hi Jim,
    Great Stories there are many hidden dangers when many pick on the seemingly weak. A fight instructor once this is biggest mistake a bulky guy can do when attacking a weak opponent that is to be careless. As for Karmic justice we sow as we reap. And what a transformation Jim from weak and helpless to a leader people look up to. This is what empowering beliefs can do. Great post jim err ..Danny

    1. Lali,

      thank you bro, very kind of you to say that.

      actually it's interesting you say that about the fight instructor telling the bulky guy not to assume because appearances can be deceiving. and you're right. quite often, the most dangerous man is the smallest who walks amongst wolves…because quite often what one lacks in one area, they make up for it in other areas.

      a sharp brain is far stronger than a million swords. think of how easily Einstein and Rutherford's little invention of the atomic bomb had won a war against all the physical force in the world…

      great point bro. awesome!

  8. Hi Jim,
    Great Stories there are many hidden dangers when many pick on the seemingly weak. A fight instructor once this is biggest mistake a bulky guy can do when attacking a weak opponent that is to be careless. As for Karmic justice we sow as we reap. And what a transformation Jim from weak and helpless to a leader people look up to. This is what empowering beliefs can do. Great post jim err ..Danny

    1. Lali,

      thank you bro, very kind of you to say that.

      actually it's interesting you say that about the fight instructor telling the bulky guy not to assume because appearances can be deceiving. and you're right. quite often, the most dangerous man is the smallest who walks amongst wolves…because quite often what one lacks in one area, they make up for it in other areas.

      a sharp brain is far stronger than a million swords. think of how easily Einstein and Rutherford's little invention of the atomic bomb had won a war against all the physical force in the world…

      great point bro. awesome!

  9. When I was in high school there used to be a guy who to fancied himself as the 'top boy' in school. The problem he had was that he wasn't good at anything which warranted this play ground honour so he used to bully people for the honour.

    He used to have a go at me on the football playing field, coming in hard for tackles, pulling and even punching me to gain control of the ball. Now none of this bothered me because I knew I was better than him, faster than him and stronger than him. I ran circles round him every chance I could (especially when the girls were watching). This used to infuriate him and he would resort to name calling. This didn't bother me either as I would highlight his ignorance and pigheadedness to him and his peers.

    I enjoyed my triumphs over this bully and it taught me to believe in myself and always stand up for myself in the right way.

    In business I carry this same theme. I know I have the ability to be successful and to help others achieve success.

    The business bullies used to get me because I thought they had what I wanted. It feels great to know that they don't. I found this out and I am sure many other will to, its the ones who don't figure it out that I feel sorry for, they get bullied out of their dreams, time and money.

    This is a great addition to your Cool Business Series Jim. Teaching the real values which makes business and people successful is definitely sound leadership stuff. This is the kinda stuff the bullies will never teach as they don't have the values you have.

    Dwayne

    1. Dwayne, we've known each other for some time now. one of the things i can say for sure is that you're a sharp, honest, and fair business man. you earned my respect in minutes. things like this show through a person from the manner of their speech. i've also read over your blog posts and watched the people who respond to you…and one thing i noticed immediately was how you commanded the respect of all kinds of respectable and intelligent people.

      hats off to you bro. your experience in dealing with human beings shows and it will continue to earn you respect and profit for all your life as you sharpen and perfect your very powerful skills.

    2. Jim. It feels great to hear that from you. In this industry there is so much room for doubt and scepticism, that staying true to yourself is harder than it seems (especially when you see lying gerks raking it in from their lies and silver tongue trickery).

      However I am glad I stayed true. I know its the best way and confirmation from you is just what I need to hear.

      Thanks bro

  10. When I was in high school there used to be a guy who to fancied himself as the 'top boy' in school. The problem he had was that he wasn't good at anything which warranted this play ground honour so he used to bully people for the honour.

    He used to have a go at me on the football playing field, coming in hard for tackles, pulling and even punching me to gain control of the ball. Now none of this bothered me because I knew I was better than him, faster than him and stronger than him. I ran circles round him every chance I could (especially when the girls were watching). This used to infuriate him and he would resort to name calling. This didn't bother me either as I would highlight his ignorance and pigheadedness to him and his peers.

    I enjoyed my triumphs over this bully and it taught me to believe in myself and always stand up for myself in the right way.

    In business I carry this same theme. I know I have the ability to be successful and to help others achieve success.

    The business bullies used to get me because I thought they had what I wanted. It feels great to know that they don't. I found this out and I am sure many other will to, its the ones who don't figure it out that I feel sorry for, they get bullied out of their dreams, time and money.

    This is a great addition to your Cool Business Series Jim. Teaching the real values which makes business and people successful is definitely sound leadership stuff. This is the kinda stuff the bullies will never teach as they don't have the values you have.

    Dwayne

    1. Dwayne, we've known each other for some time now. one of the things i can say for sure is that you're a sharp, honest, and fair business man. you earned my respect in minutes. things like this show through a person from the manner of their speech. i've also read over your blog posts and watched the people who respond to you…and one thing i noticed immediately was how you commanded the respect of all kinds of respectable and intelligent people.

      hats off to you bro. your experience in dealing with human beings shows and it will continue to earn you respect and profit for all your life as you sharpen and perfect your very powerful skills.

    2. Jim. It feels great to hear that from you. In this industry there is so much room for doubt and scepticism, that staying true to yourself is harder than it seems (especially when you see lying gerks raking it in from their lies and silver tongue trickery).

      However I am glad I stayed true. I know its the best way and confirmation from you is just what I need to hear.

      Thanks bro

  11. Jim, you're points are right on and very informative, but it's easier said than done! Most people in the home based business industry are complete newbies and have no idea how to formulate a vision, mission, goals or values…and they definitely don't have money to pay people to do this for them.

    So, I understand your point, but giving advice from a “big business” standpoint is kinda way over our heads.
    Lets talk about how to help a brand spanking new person in the home based business industry, whose been tainted to believe that systems and replicated websites are what's working:)

    1. Toni thank you for dropping by.

      To answer your question, like i said in the article, write down the values that have guided your life. Like one of mine, for example, is “i have NEVER had anything good come to me easy”…

      then translate it to have meaning in your business. Here's what it means to my business:

      QUALITY: Always aim to go over and beyond the standard others set; for when we compete on quality of product or quality of service, we are always the preferred choice for customers, no matter the cost we ask.

      Your business' values, mission, and vision statements aren't going to be checked by a teacher or something like that. they're your own say them however you want but WRITE THEM DOWN so that you can refer to them.

      that's what i'd say to the brand spanking new person.

      And to the person who has been tainted to believe that the systems and replicated websites aer what's working, i say to you THEY ARE NOT. i say to the brand spanking new person, don't be a lazy shit because there are people out there ready to make a fool of you and take your money at every juncture until they have bled you dry. they will make you pay for your ignorance and you will not realise it until you have LOST YOUR FAMILY, lost your house, and become homeless in the streets. THEY DO NOT CARE. they are right now today squeezing people on phones bullying them out of 10's of thuosands of dollars to join the latest “AUTOMATIC” MONEY SYSTEM…and calling them names and making them feel stupid for saying they can't afford it.

      that's what i'd say to them :-)

    2. oh and toni, one more thing i would say to the newbie…the easiest money you're going to make, is not from trying to make money from something new. take the thing you already make money from (eg, your job) and come up with a way to make more money from it (eg, freelance).

    3. Jim, you stated above:

      “take the thing you already make money from (eg, your job) and come up with a way to make more money from it (eg, freelance).”

      Once again, that's easier said than done. 80% of working people HATE their jobs. This is the exact reason they are looking to do something else. So, I'm not sure that's a viable option for most people.

      And to be honest with you, sometimes I do believe systems help newbies. I know you're cringing at that statement, but hear me out! I think systems are sometimes a way for newbies to get their feet wet and begin to understand the overall process of doing business…at a low cost to them. The world of doing business is HUGE. And figuring this out on your own can be just as costly as getting swindled by “systems”

      Think about this…once you show me how to write down my mission and values, then what's next. From a newbies perspective, what do I do after that? Are you going hand hold me all the way to the top? Probably not! So, what do I do now?

    4. Perhaps then the world of business is NOT for those people.

      What you are asking about are people who dont like working, have little skills, are unimaginative, and are not terribly intelligent. Someone who is weak in ALL these ways cannot be in business.

      Business people are not children. They should not be babied. They should be independent people who give 200% and work hard to achieve their dreams. they are responsible for themselves. They know how to hold themselves accountable. When they don't understand something, they keep trying to gain more information and knowledge and trying different things and coming up with innovative solutions.

      The rest of people who are not willing or are incapable of doing this are better off looking for a new job or going back to school to re-educate themselves. It's a sad fact, but a true one.

      otherwise, they will remain victims of the bullies we spoke of who prey on the weak. because that is what they are WEAK.

    5. Jim, I'm actually NOT referring to people who don't like working, have little skills, and are unimaginative. I'm actually referring to people who don't mind putting a little elbow grease on and rolling up there sleeves to go to work. I was one of them!

      I spent years trying to figure out what does work and how to do real business on the internet. I sought after real education, but somehow never really found any. I scoured the internet for a proven mentor, that wouldn't lie to me just to get my money. You have to realize that the crooks outnumber/outweigh the genuine people. So as a newbie, it's easy to get trapped up in systems and replicated sites, if that's the only song the choir sings:)

      Anyways, I can't wait to see the remaining posts in this series. I'm definitely taking allot of notes!

    6. Toni,

      i certainly understand where you're coming from. but it's not as complicated as you've been led to believe. because all it is, is this:

      find something people care about, offer it for sale, and people buy it. repeat and tweak.

      the proof is this…kids have been making money online for as long as the internet has existed. most of them don't know the first thing about ppc, copywriting, seo, or anything else.

      Entrepreneurs don't need to be PART of someone's system. Employees do, but not business people.

      GURUS need a system to get you and other affiliates to work for them.

      YOU need a system of your own once you've figured out a money-making process….

      but YOU do not need THEIR system.

      copywriting, lead generation, seo, ppc, all that stuff are power-tools, they make something already good, better. the GOOD product or service has to be original and it has to come from you.

      take a look at hobbyists, for example. years ago, i was a member in some Car Computer forums and some other Classic Car Collector forums. In those forums, business was being done by stay-at-home hobbiyists all day long and it didnt require ANY formal knowledge of marketing.

      just people who knew where to find parts or how to do things offering them to people who needed parts or needed help doing them. it took straight up passion, knowledge, and work.

      ask any blogger.

      ask any freelancer.

      ask anyone who hasn't been brain-raped by the guru space.

      newbies need to stop using their newness as an excuse for weakness, because the bullies will keep using them to line their pockets. they cannot have a business if they do not have intrinsic value. you cannot start with marketing…you have to start with value and THEN market it.

      jim

    7. Ok Jim so lets see if I can use your methods right now…on the spot.

      2 of my most important values are:

      1. Treat people the way I want to be treated.
      2. It's ok to take the low end of the stick, in order to keep peace.

      So, if I were to translate that into my business values, maybe it would look something like:

      Customer Satisfaction is my #1 priority
      The Customer is always right!

      And if I take this a step further, I also live and breath by:

      Put up or Shut up

      This may translate simply into:

      Integrity or Lead by example

      What do you think about this?

    8. Hey Toni.

      I am so with you on this one. If I rewind to 2 years ago I don't think I would be able to process what Jim has outlined here. As far as I was concerned business was a mechanical thing which didn't include much of your real personality.

      I would of had know idea how to make the connections. However if I had someone like Jim breaking it down for me instead of some guru selling me a product I didn't need, I would be in a better placed today.

      Dwayne

  12. Nice discussion here.

    Jim i agree with you that evergreen theme is first element of creating a business.

    But i'll not blame any bully here or in my life. I feel bully cash on our weakness. Mostly people come here to earn *few extra bucks* and they don't know where and how to start, I'll admit that i was same. Bullies seems to be an easy and sure shot to take, like you listed above Do this, fill this preset form and blah blah. But they ultimately cash on our weakness.
    I also started with bullies (Funny but yes) I wasted my money and time (Not so because i was always into providing services) But soon i came into contact with fantastic companies/people, You know you top my list, and things are going smooth now.
    Now here is the fact. Not everyone is so lucky to get good company before they ran out of patience AND money so there should be something VISIBLE to newcomers which can tell em that 'YES you can do it, BUT NOT in one night, not via filling a signup form, not via drag and drop.
    I see a little hope here which is 'Yaghi Labs'. I would really love to see YL as a portal.

    Cheers,
    Amit Tiwari

    1. Amit great seeing you here bro and you couldn't be more on point there.

      and i actually want to bring this point out to the open. you know, i've dealt with a lot of “make money from home” folks who call themselves entrepreneurs and business people. and i've watched them shy away from work and dodge it and think they were too good for it. like being in business for yourself was about being “leverage” from day one.

      then i worked with servicefolks…like you and like some of the people i have contracted. and i dont wanna say all the service folks were great….but you know what? YOU GUYS MAKE MONEY.

      And you do it ON YOUR TERMS.

      And you do it IN YOUR TIME.

      And you have freedom.

      AND your income potential is unlimited (once you get busy enough to need employees).

      A lot of people in the home business market think that signing up with their credit card to something is going to save them. or learning to drive traffic is gonig to save them from WORK. they're trying to jump the gun way too soon. quite honestly, the easiest transition from JOB to BUSINESS is to become a contractor. simple as that.

      offer the same service you do as a job…as a service as a freelancer.

      isn't that a good idea, Amit?

    2. Yes absolutely! And as you said to Toni that 'take the work you're already working in like your job and scale it' This is how IM can be sweet.
      To be honest i never sign up to any thing (though I lost with one scammer client though but that was only 200 bucks) because i wasn't learning anything. I was just selling my skill and so chances to get scammed were already minimum.
      I am still only 11 months old in internet market and i have 5 online and 4 offline people as staff and a client list which have names from every continent.
      I think i am starting good!!!

    3. that's pretty impressive! maybe we should make a new “Get Rich Quick” product, ya know, Step 1, get a job, Step 2, sell your job skills as a business, Step 3, Scale lol!

      ok i'm kidding. what you said there about not having to learn much and not getting scammed that's because you know your profession well and so as a business it's only a small learning curve. i hope others will pay attention to that point because it's a pretty important one. we'll cover a bit more about this topic in one of the future article steps. probably the one after next 😛

    1. Tammy thanks for stopping by! can you tell us a little more about how you applied those steps for anyone else who'd like to learn from you? feel free to share your site too!!

    2. Sure. My process was as follows:

      I started with – “What I know for sure is….” Then I wrote for 10 minutes letting everything spill out of my head.
      I ended up with 21 core beliefs.

      Then I condensed them down to categories. Example below:

      This category of beliefs stemmed from my personal experience of seeing my mom being abused by her first husband. The end result was a belief to never be a victim and fight for yourself.
      *****************************
      -Be Foxy Brown (handle your business and always be able to provide for yourself = Education)
      -Love yourself more than you do anyone else (Self-Love, no tolerance for abuse = Fight)
      -Momma said always stick together (she said that 3 can defeat a predator better than 1 =Fight)

      I had other beliefs that I was able to categorize. It was boiled down to….
      -Empowerment (Grow)
      -Education (Grow)
      -Use Unconventional Methods (Grow)
      -Challenge the Status Quo (Fight)
      -Out of The Box Thinking/Creative Thinking (Grow)
      -Rebellion Against Tradition (Fight)
      -Be aware of Abuse in any form (Fight)
      -Fight for What You Believe In (Determination verses Defeat = Fight)
      -Life is Too Short, Go Experience it (Grow)
      -That Which Doesn't Kill Me Only Makes Me Stronger (Grow)

      So my values are the ones above in condense form.

      You're tutorial helped me to clarify my mission for my clients and to be sure to weave my life experiences into my story and my business because I learned a great deal from them (experiences). This will make my articles a bit more interesting and fun… just the way I like it.

      I've even dared to start Journaling as I did here: http://tammyamorton.com/tammys-journal/who-am-i-r

      Thanks for allowing me to share.

  13. Jim, you're points are right on and very informative, but it's easier said than done! Most people in the home based business industry are complete newbies and have no idea how to formulate a vision, mission, goals or values…and they definitely don't have money to pay people to do this for them.

    So, I understand your point, but giving advice from a "big business" standpoint is kinda way over our heads.
    Lets talk about how to help a brand spanking new person in the home based business industry, whose been tainted to believe that systems and replicated websites are what's working:)

    1. Toni thank you for dropping by.

      To answer your question, like i said in the article, write down the values that have guided your life. Like one of mine, for example, is "i have NEVER had anything good come to me easy"…

      then translate it to have meaning in your business. Here's what it means to my business:

      QUALITY: Always aim to go over and beyond the standard others set; for when we compete on quality of product or quality of service, we are always the preferred choice for customers, no matter the cost we ask.

      Your business' values, mission, and vision statements aren't going to be checked by a teacher or something like that. they're your own say them however you want but WRITE THEM DOWN so that you can refer to them.

      that's what i'd say to the brand spanking new person.

      And to the person who has been tainted to believe that the systems and replicated websites aer what's working, i say to you THEY ARE NOT. i say to the brand spanking new person, don't be a lazy shit because there are people out there ready to make a fool of you and take your money at every juncture until they have bled you dry. they will make you pay for your ignorance and you will not realise it until you have LOST YOUR FAMILY, lost your house, and become homeless in the streets. THEY DO NOT CARE. they are right now today squeezing people on phones bullying them out of 10's of thuosands of dollars to join the latest "AUTOMATIC" MONEY SYSTEM…and calling them names and making them feel stupid for saying they can't afford it.

      that's what i'd say to them :-)

    2. oh and toni, one more thing i would say to the newbie…the easiest money you're going to make, is not from trying to make money from something new. take the thing you already make money from (eg, your job) and come up with a way to make more money from it (eg, freelance).

    3. Jim, you stated above:

      "take the thing you already make money from (eg, your job) and come up with a way to make more money from it (eg, freelance)."

      Once again, that's easier said than done. 80% of working people HATE their jobs. This is the exact reason they are looking to do something else. So, I'm not sure that's a viable option for most people.

      And to be honest with you, sometimes I do believe systems help newbies. I know you're cringing at that statement, but hear me out! I think systems are sometimes a way for newbies to get their feet wet and begin to understand the overall process of doing business…at a low cost to them. The world of doing business is HUGE. And figuring this out on your own can be just as costly as getting swindled by "systems"

      Think about this…once you show me how to write down my mission and values, then what's next. From a newbies perspective, what do I do after that? Are you going hand hold me all the way to the top? Probably not! So, what do I do now?

    4. Perhaps then the world of business is NOT for those people.

      What you are asking about are people who dont like working, have little skills, are unimaginative, and are not terribly intelligent. Someone who is weak in ALL these ways cannot be in business.

      Business people are not children. They should not be babied. They should be independent people who give 200% and work hard to achieve their dreams. they are responsible for themselves. They know how to hold themselves accountable. When they don't understand something, they keep trying to gain more information and knowledge and trying different things and coming up with innovative solutions.

      The rest of people who are not willing or are incapable of doing this are better off looking for a new job or going back to school to re-educate themselves. It's a sad fact, but a true one.

      otherwise, they will remain victims of the bullies we spoke of who prey on the weak. because that is what they are WEAK.

    5. Jim, I'm actually NOT referring to people who don't like working, have little skills, and are unimaginative. I'm actually referring to people who don't mind putting a little elbow grease on and rolling up there sleeves to go to work. I was one of them!

      I spent years trying to figure out what does work and how to do real business on the internet. I sought after real education, but somehow never really found any. I scoured the internet for a proven mentor, that wouldn't lie to me just to get my money. You have to realize that the crooks outnumber/outweigh the genuine people. So as a newbie, it's easy to get trapped up in systems and replicated sites, if that's the only song the choir sings:)

      Anyways, I can't wait to see the remaining posts in this series. I'm definitely taking allot of notes!

    6. Toni,

      i certainly understand where you're coming from. but it's not as complicated as you've been led to believe. because all it is, is this:

      find something people care about, offer it for sale, and people buy it. repeat and tweak.

      the proof is this…kids have been making money online for as long as the internet has existed. most of them don't know the first thing about ppc, copywriting, seo, or anything else.

      Entrepreneurs don't need to be PART of someone's system. Employees do, but not business people.

      GURUS need a system to get you and other affiliates to work for them.

      YOU need a system of your own once you've figured out a money-making process….

      but YOU do not need THEIR system.

      copywriting, lead generation, seo, ppc, all that stuff are power-tools, they make something already good, better. the GOOD product or service has to be original and it has to come from you.

      take a look at hobbyists, for example. years ago, i was a member in some Car Computer forums and some other Classic Car Collector forums. In those forums, business was being done by stay-at-home hobbiyists all day long and it didnt require ANY formal knowledge of marketing.

      just people who knew where to find parts or how to do things offering them to people who needed parts or needed help doing them. it took straight up passion, knowledge, and work.

      ask any blogger.

      ask any freelancer.

      ask anyone who hasn't been brain-raped by the guru space.

      newbies need to stop using their newness as an excuse for weakness, because the bullies will keep using them to line their pockets. they cannot have a business if they do not have intrinsic value. you cannot start with marketing…you have to start with value and THEN market it.

      jim

    7. Ok Jim so lets see if I can use your methods right now…on the spot.

      2 of my most important values are:

      1. Treat people the way I want to be treated.
      2. It's ok to take the low end of the stick, in order to keep peace.

      So, if I were to translate that into my business values, maybe it would look something like:

      Customer Satisfaction is my #1 priority
      The Customer is always right!

      And if I take this a step further, I also live and breath by:

      Put up or Shut up

      This may translate simply into:

      Integrity or Lead by example

      What do you think about this?

    8. Hey Toni.

      I am so with you on this one. If I rewind to 2 years ago I don't think I would be able to process what Jim has outlined here. As far as I was concerned business was a mechanical thing which didn't include much of your real personality.

      I would of had know idea how to make the connections. However if I had someone like Jim breaking it down for me instead of some guru selling me a product I didn't need, I would be in a better placed today.

      Dwayne

  14. Nice discussion here.

    Jim i agree with you that evergreen theme is first element of creating a business.

    But i'll not blame any bully here or in my life. I feel bully cash on our weakness. Mostly people come here to earn *few extra bucks* and they don't know where and how to start, I'll admit that i was same. Bullies seems to be an easy and sure shot to take, like you listed above Do this, fill this preset form and blah blah. But they ultimately cash on our weakness.
    I also started with bullies (Funny but yes) I wasted my money and time (Not so because i was always into providing services) But soon i came into contact with fantastic companies/people, You know you top my list, and things are going smooth now.
    Now here is the fact. Not everyone is so lucky to get good company before they ran out of patience AND money so there should be something VISIBLE to newcomers which can tell em that 'YES you can do it, BUT NOT in one night, not via filling a signup form, not via drag and drop.
    I see a little hope here which is 'Yaghi Labs'. I would really love to see YL as a portal.

    Cheers,
    Amit Tiwari

    1. Amit great seeing you here bro and you couldn't be more on point there.

      and i actually want to bring this point out to the open. you know, i've dealt with a lot of "make money from home" folks who call themselves entrepreneurs and business people. and i've watched them shy away from work and dodge it and think they were too good for it. like being in business for yourself was about being "leverage" from day one.

      then i worked with servicefolks…like you and like some of the people i have contracted. and i dont wanna say all the service folks were great….but you know what? YOU GUYS MAKE MONEY.

      And you do it ON YOUR TERMS.

      And you do it IN YOUR TIME.

      And you have freedom.

      AND your income potential is unlimited (once you get busy enough to need employees).

      A lot of people in the home business market think that signing up with their credit card to something is going to save them. or learning to drive traffic is gonig to save them from WORK. they're trying to jump the gun way too soon. quite honestly, the easiest transition from JOB to BUSINESS is to become a contractor. simple as that.

      offer the same service you do as a job…as a service as a freelancer.

      isn't that a good idea, Amit?

    2. Yes absolutely! And as you said to Toni that 'take the work you're already working in like your job and scale it' This is how IM can be sweet.
      To be honest i never sign up to any thing (though I lost with one scammer client though but that was only 200 bucks) because i wasn't learning anything. I was just selling my skill and so chances to get scammed were already minimum.
      I am still only 11 months old in internet market and i have 5 online and 4 offline people as staff and a client list which have names from every continent.
      I think i am starting good!!!

    3. that's pretty impressive! maybe we should make a new "Get Rich Quick" product, ya know, Step 1, get a job, Step 2, sell your job skills as a business, Step 3, Scale lol!

      ok i'm kidding. what you said there about not having to learn much and not getting scammed that's because you know your profession well and so as a business it's only a small learning curve. i hope others will pay attention to that point because it's a pretty important one. we'll cover a bit more about this topic in one of the future article steps. probably the one after next 😛

    1. Tammy thanks for stopping by! can you tell us a little more about how you applied those steps for anyone else who'd like to learn from you? feel free to share your site too!!

    2. Sure. My process was as follows:

      I started with – "What I know for sure is…." Then I wrote for 10 minutes letting everything spill out of my head.
      I ended up with 21 core beliefs.

      Then I condensed them down to categories. Example below:

      This category of beliefs stemmed from my personal experience of seeing my mom being abused by her first husband. The end result was a belief to never be a victim and fight for yourself.
      *****************************
      -Be Foxy Brown (handle your business and always be able to provide for yourself = Education)
      -Love yourself more than you do anyone else (Self-Love, no tolerance for abuse = Fight)
      -Momma said always stick together (she said that 3 can defeat a predator better than 1 =Fight)

      I had other beliefs that I was able to categorize. It was boiled down to….
      -Empowerment (Grow)
      -Education (Grow)
      -Use Unconventional Methods (Grow)
      -Challenge the Status Quo (Fight)
      -Out of The Box Thinking/Creative Thinking (Grow)
      -Rebellion Against Tradition (Fight)
      -Be aware of Abuse in any form (Fight)
      -Fight for What You Believe In (Determination verses Defeat = Fight)
      -Life is Too Short, Go Experience it (Grow)
      -That Which Doesn't Kill Me Only Makes Me Stronger (Grow)

      So my values are the ones above in condense form.

      You're tutorial helped me to clarify my mission for my clients and to be sure to weave my life experiences into my story and my business because I learned a great deal from them (experiences). This will make my articles a bit more interesting and fun… just the way I like it.

      I've even dared to start Journaling as I did here: http://tammyamorton.com/tammys-journal/who-am-i-r

      Thanks for allowing me to share.

  15. I think creating a timeless business theme will be difficult because shouldn't themes be fluid and built to work WITH change rather than against it? I mean, principles and values can stay timeless, sure, but a general theme will inevitably change from decade to decade, as it morphs into something else.

    1. hello ona, nice to see you here :-) a very intelligent assessment there.

      yes a lot of modern business theorists agree with you that a vision/mission statement can confine a business and not allow it "wiggle" room in its purpose…whereas a good business is fluid and capable of modifying itself to fit the times. that's why the values are usually a better place to place your timeless theme. in general, though, these statements one would write are more for themselves than anyone else. it's a part of the planning process (6 parts, of which this is one) for people who are looking for a more creative approach to business.

      for those people who are trying to brainstorm and get their ideas straight, the best way is to begin with a theme based around their morals and values and to write it down. so many people don't bother to write anything down, so the ideas remain vague.

      you begin to get loyalty and brand recognition when the audience sees some kind of thematic consistency…then if need arises later for the business to evolve, then it most definitely should!

  16. I think creating a timeless business theme will be difficult because shouldn't themes be fluid and built to work WITH change rather than against it? I mean, principles and values can stay timeless, sure, but a general theme will inevitably change from decade to decade, as it morphs into something else.

    1. hello ona, nice to see you here :-) a very intelligent assessment there.

      yes a lot of modern business theorists agree with you that a vision/mission statement can confine a business and not allow it “wiggle” room in its purpose…whereas a good business is fluid and capable of modifying itself to fit the times. that's why the values are usually a better place to place your timeless theme. in general, though, these statements one would write are more for themselves than anyone else. it's a part of the planning process (6 parts, of which this is one) for people who are looking for a more creative approach to business.

      for those people who are trying to brainstorm and get their ideas straight, the best way is to begin with a theme based around their morals and values and to write it down. so many people don't bother to write anything down, so the ideas remain vague.

      you begin to get loyalty and brand recognition when the audience sees some kind of thematic consistency…then if need arises later for the business to evolve, then it most definitely should!

  17. Jim,

    All I can say is Wow! This article was very touching and it really hit very close to home for me. Literally, I almost cried when I read the last couple of sentences. Almost cry? Well maybe that's not the whole truth… really I did cry.

    I really enjoyed it when you said “Use your values to create your vision and mission statements. Translate your personal values into values for your business. Refer to them often as you build and grow, protect them, and hold them dear.”

    This is exactly how I feel about everything I do . I try to apply these same principles on my business, every project, and my relationships with people. It is critical in my life to be an exemplary performer and I feel everyone else on planet earth should feel the same way. I can tell that you also hold these same principles close to your heart as well. Everyone and I mean EVERYONE should want to put their stamp of excellence on their businesses and projects. I feel what helps them to do this is by first remembering their core values and what they stand for. It's called Passion and you have outlined it very well in this article.

    This was a great read and I look forward to reading more. EXCELLENT POST!!! :-)

    Melisa

  18. Jim,

    All I can say is Wow! This article was very touching and it really hit very close to home for me. Literally, I almost cried when I read the last couple of sentences. Almost cry? Well maybe that's not the whole truth… really I did cry.

    I really enjoyed it when you said "Use your values to create your vision and mission statements. Translate your personal values into values for your business. Refer to them often as you build and grow, protect them, and hold them dear."

    This is exactly how I feel about everything I do . I try to apply these same principles on my business, every project, and my relationships with people. It is critical in my life to be an exemplary performer and I feel everyone else on planet earth should feel the same way. I can tell that you also hold these same principles close to your heart as well. Everyone and I mean EVERYONE should want to put their stamp of excellence on their businesses and projects. I feel what helps them to do this is by first remembering their core values and what they stand for. It's called Passion and you have outlined it very well in this article.

    This was a great read and I look forward to reading more. EXCELLENT POST!!! :-)

    Melisa

  19. Hey Jim,

    Great topic!

    Many businesses have failed from overlooking the need to effectively state their Mission, Vision and Values; and many once-successful businesses have met their end due to eventually turning away from their founding beliefs.

    Of course there are many causes for a business to turn away from its core values, but too often it's caused by corruption and greed. The desire to make the quick and easy profit is just too tempting for many, and that can lead a business quickly down a dark path to destruction. The fact is that the words “quick and easy” do not belong in the same sentence with the words “money or profit”.

    Quick and easy profits are almost never associated with anything legal, moral or ethical when it comes to business, and it's appalling to see many of the ready-made systems marketed to those who have no clue what they're getting themselves into. There is no originality or creativity in a ready-made system that any average Joe can buy into tomorrow, and the lack of originality and creativity is a recipe for disaster.

    When you keep the values and mission based around your personal, core beliefs and life lessons, it is much more passionate to you, and it helps you to stay on track with your God-given purpose. You stay in a perpetual creative and learning mode, and you are on track to do something that legacies are made of.

    Ken

  20. Hey Jim,

    Great topic!

    Many businesses have failed from overlooking the need to effectively state their Mission, Vision and Values; and many once-successful businesses have met their end due to eventually turning away from their founding beliefs.

    Of course there are many causes for a business to turn away from its core values, but too often it's caused by corruption and greed. The desire to make the quick and easy profit is just too tempting for many, and that can lead a business quickly down a dark path to destruction. The fact is that the words "quick and easy" do not belong in the same sentence with the words "money or profit".

    Quick and easy profits are almost never associated with anything legal, moral or ethical when it comes to business, and it's appalling to see many of the ready-made systems marketed to those who have no clue what they're getting themselves into. There is no originality or creativity in a ready-made system that any average Joe can buy into tomorrow, and the lack of originality and creativity is a recipe for disaster.

    When you keep the values and mission based around your personal, core beliefs and life lessons, it is much more passionate to you, and it helps you to stay on track with your God-given purpose. You stay in a perpetual creative and learning mode, and you are on track to do something that legacies are made of.

    Ken

  21. I hate to say this, but the theme that I am tired of reading over and over and over is the one that conveys the idea that the world is falling apart and everything is going to shit, but there is one big secret business idea that will ensure those who join will never suffer.
    A bad economy is an ongoing theme, right? I mean, we're always going to be in bad shape in one way or another. If our economy was ever good, the streets of downtown L.A. would not be lined with the tents of the homeless.

    I'm pretty fed up with the “epic” music and graphics used on videos that first trigger the emotion of fear. I don't understand why these businesses insist on using fear to gain loyalty.

    If more people read this entry, they'd start reshaping their VALUES and their BUSINESS TACTICS. I hate when I write for fear-based messages, because that's what my client requests. I may even have to turn down certain projects if they focus too much on this FEAR CAMPAIGN.

    I'd prefer to work on themes of positive empowerment and servitude.

  22. I hate to say this, but the theme that I am tired of reading over and over and over is the one that conveys the idea that the world is falling apart and everything is going to shit, but there is one big secret business idea that will ensure those who join will never suffer.
    A bad economy is an ongoing theme, right? I mean, we're always going to be in bad shape in one way or another. If our economy was ever good, the streets of downtown L.A. would not be lined with the tents of the homeless.

    I'm pretty fed up with the "epic" music and graphics used on videos that first trigger the emotion of fear. I don't understand why these businesses insist on using fear to gain loyalty.

    If more people read this entry, they'd start reshaping their VALUES and their BUSINESS TACTICS. I hate when I write for fear-based messages, because that's what my client requests. I may even have to turn down certain projects if they focus too much on this FEAR CAMPAIGN.

    I'd prefer to work on themes of positive empowerment and servitude.

  23. Jim,

    those words mean alot man, thanks

    Dwayne,

    like a weight lifted off your shoulders right? when it actually clicks, that all those dudes that we worshipped are actual idiots :)

  24. Jim,

    those words mean alot man, thanks

    Dwayne,

    like a weight lifted off your shoulders right? when it actually clicks, that all those dudes that we worshipped are actual idiots :)

  25. I have been studying this online business world for a year now. My conclusions have not changed. It simply reflects life's experience, the people along the way and a global business world, largely devoid of ethics. MLM 20 years ago was the same. Life in general has been similar throughout my adult life ( over50 years). The answer? Keep an open mind. Continue learning, cherry pick the gems you stumble on along the way. Turn it all to best advantage and learn from your mistakes. Be honest with yourself and reflect that honesty with every one you meet. You will never be rich but life will at least prove worthwhile and largely rewarding.

    Thehodja.

  26. I have been studying this online business world for a year now. My conclusions have not changed. It simply reflects life's experience, the people along the way and a global business world, largely devoid of ethics. MLM 20 years ago was the same. Life in general has been similar throughout my adult life ( over50 years). The answer? Keep an open mind. Continue learning, cherry pick the gems you stumble on along the way. Turn it all to best advantage and learn from your mistakes. Be honest with yourself and reflect that honesty with every one you meet. You will never be rich but life will at least prove worthwhile and largely rewarding.

    Thehodja.

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