I don’t care about history.
Actually…I did like a series that aired on Showtime about a historic family; The Tudors.Â Have you seen it?
If you haven’t seen “The Tudors”, you should.
So like I was saying, history is dull.Â I bring this up because if one thing bores me more than history, it’s the online businesses I see.
They’re based on selling ready-made products and “easy” systems that are duplicatable. (is that even a real word? my spell-checker says, “NO!”).
Yeah, let’s encourage unimaginative people to be even LESS imaginative. A mish-mash of predictable faceless marketing businesses from affiliate-, to attraction-, to information-, to network-marketing is all I’ve dealt with for the past 4 years. I’m so bored I might slit my wrists the right way and end it all.
To make matters worse, the “leaders” who sell the “let’s show you how to get traffic and make lots of money” bullshit keep asking ME to help them get traffic.
ME, help them!?
Fuck off. Like traffic is their problem!
Between you and me, you’re better off marketing your own stuff than wasting your money sending traffic into their shitty copy and even shittier products. I actually did a test last year to prove a point with one supposedly popular system that has THOUSANDS of affiliates. I wanted to see how it converts without any help from me…and guess what?
After 15,000 dollars worth of traffic, the system got FIVE measly $20 sales.
Big whoop! SO WHAT if you sent a lot of traffic to one of those things? The product sucks! Nobody wants to buy it.
Cool Traffic Monster
Now in case you don’t know my reputation, I’m no dummy with traffic; I make my clients millions of dollars when they have a cool product. Otherwise, I don’t waste my time.
You, on the other hand,Â might be wasting your time if you are an affiliate for one of those businesses.
Trust me, traffic is NOT your problem.
Being boring is.
Boring businesses don’t make money…
Like, for example, imagine if Showtime were to air at prime-time, a four-season, 38-hour historical documentary about the life of King Henry VIII…instead of the series they actually did air.
I wouldn’t tune in. Would you?
Viewership would plummet. They’d lose a crap load of money.
See what I mean?
Those affiliate programs and network marketing systems are boring as heck. It’s bad enough that you’re losing opportunity just trying to make them work. Even if you haven’t spent 15,000 bucks yet.
They have one nerdy-ass personality going on about how cool it is. It’s the same personality, regardless of which marketer is running the business in question.
Personal branding, my foot!
That term has become synonymous with arrogant, self-glorified dicks convincing themselves they’re celebrities, gurus, and advisors. In reality, the biggest of them knows a lot about
Their products are mediocre. Their copy has no substance. And their personality is as deep as an egg-shell.
And I’m not even talking about the affiliates here! They’re just the poor casualties that have to be sacrificed for SOMEONE to make a profit.
May as well replace affiliates with Spam Bots—the system owners would get the same effect; maybe they’d like it too since they wouldn’t need to pay out commissions.
Now I didn’t write this to say, “Hey, you’re totally screwed!”…Since there’s a very simple solution. If you’re bored too and you agree that you’ve got a dull, faceless, boring marketing business, then all you need to do is…
I’ll explain; but you’ve got to promise to listen.
Think about what traffic means. Isn’t traffic a kind of audience?
A show like The Tudors gets audience, not because of advertising (although it helps)…but because it dramatises reality.
It takes boring information found in history books, plain-jane facts, and dull dates and weaves them into a dramatic account that engages the masses.
It makes a person tune in EVERY WEEK. It makes audiences anticipate the start of the new season. It stirs the emotions.
Consider if you’re a fan of the Tudors, a person like King Henry who historically was described as a tyrant, how he was explored and portrayed in the TV show. The character was brought to life and you started to empathise with him and side with him.
To the audience, he was more than a man who married many women and beheaded his wives and executed his friends. He did more than just oppose the Roman Catholic Church. He was a real human being who had moments of weakness, moments of strength, moments of extreme sadness. He had friends, he had enemies. He had frustrations. He had people he loved, and people who loved him.
Depth is missing in the online marketing world. Everything is so didactic… “click here to get traffic” … “20 leads per day” and “30,000 dollars in one day” they’re just so BORING. Like there are no words left, no other ways to get across a benefit than to … just ….Â state it.
Are we all that illiterate?
One character who stood out in the Tudors, probably for everyone who watched was Charles Brandon. Do you remember him?
He was portrayed as a very loyal and good friend to Henry—one of few friends who was not executed.
Brandon was also a historic figure and had indeed been a supporter of Henry’s. Many say his life was spared because he sided with Henry regardless of what he did. He was rewarded for his “loyalty” with land and titles and ultimately…
Brandon died a natural death.
However, what I did not find a historic account of is a final meeting between him and Henry before Brandon’s death.
Since it was one of the final scenes of the finale episode, I would venture to say that it required more drama than any other scene. Some dramatic liberties must have been taken.
In this scene, an old and worn Henry asks to see Brandon who is ill and near death. The heart-wrenching dialogue that follows is brief but packed with dramatic effect.
Henry becomes aware of his friend nearing his final days, which deeply saddens him.
Henry asks Brandon to kneel.
With passion and feigned power Henry implores:
“I COMMAND YOU TO BE HEALED!!”
As if he were some God that could command anything he wished to be true.
Is this history? Or is it drama…. to tantalise the audience and make the scene memorable?
Perhaps it’s a marketing ploy to get the audience to buy the DVD box set or tell their friends to watch it next?
Drama turned into profit. A powerful thing.
Marketing is a business of drawing audience.
And Drama is the best tool for getting interest and attention.
Use drama in your marketing.
Make it Memorable.
To show you how, I’m working on a series right now that demonstrates a technique I’ve been using with clients. I actually borrowed it from Aristotle who identified six core elements that make up Drama.
I’ll be posting the series to my blog as I complete each lesson and you can follow along and ask your questions.
Otherwise, if you’d like someone to personally analyse your business and advise you how to proceed in a live consult, you can request a consultation with us at Yaghi Labs here.