To Capitalise or Not to Capitalise

In selling, one word is almost always insignificant. Here's the real sales motivation for why i never capitalise it...

From time to time, i’m asked why i don’t capitalise my i’s in Emails.

Reader, you must forgive me for saying this…but an idea that has been beaten to hell and back is that of “Personal Branding”. In my opinion, it is a STUPID concept.

At least most people’s understanding of it is.

Plastering their face all over everything. Talking about themselves. How cool they are. How much money they make. Who their friends are. What their oh so amazing life-style is like.

Giving personality to your business is not achieved by publicly stroking your own ego.

To be honest, all that stuff makes you sound like a super-dick.

Rubbing your “success” in a potential customer’s face is not going to make them like you, trust you, or buy from you.

No body cares how much money you make – clearly you do it by taking their money.

You are NOT the most important person in the world.

THEY ARE. The customer is.

And that is why, i don’t capitalise the word “i”. Because i am insignificant. My reader is THE MOST important person in the world.

Reader, at this website, YOU are the most important person to me. You get a capital letter, i don’t.

jim

Learn more about the perils and benefits of Personal Branding and how to properly use it in your business at the The YaghiLabs Internet Business Academy. We’re taking new enrolments now.

http://jimyaghi.com/ylacademy

Did You Like This Post?

If you like, we can email you whenever we add a new article to the Copywriting column Just enter your email here, and we'll take care of the rest!