I often get asked about email & non-info businesses. In other words, most of us online tend to sell books, CDs, DVDs, eBooks, MP3′s and that sort of thing. And thus, most of the teachings and examples people see online are for those kinds of products. But what about brick & mortar businesses? People who don’t sell information at all? And who instead sell services or classes or physical products like sporting goods, or whatever? What about them? Can they use email marketing? Hey, does Bigfoot poop in the woods? Listen, in the town I used to live there was a natural health food store with excellent products, great customer service (very knowledgeable) and were quite likable, with lots of customers. But they NEVER captured emails. Didn’t even try. Frankly, they did zero marketing at all. It was all word of mouth. And they eventually went under. Kinda sad, too. Because it COULD have been avoided with email. For example… They could have captured the email addresses of everyone who came in for their free tips and special offers newsletter. (Of course, they’d have had to consult with their auto-responder company about adding names manually, or maybe have customers subscribe from a laptop at the cash register.) Then, have a daily tip/offer/special to get people in the door. Each day a new health tip. And each tip selling a product related to the tip with an offer… “Come in today and get two Irresistible. See, no problem. For hundreds of advanced email marketing tips and secrets like this, go to www.BenSettle.com.
bottles for the price of one…”
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